CN108763249A - The recommendation method and device of multi-medium data - Google Patents
The recommendation method and device of multi-medium data Download PDFInfo
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- CN108763249A CN108763249A CN201810274219.9A CN201810274219A CN108763249A CN 108763249 A CN108763249 A CN 108763249A CN 201810274219 A CN201810274219 A CN 201810274219A CN 108763249 A CN108763249 A CN 108763249A
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Abstract
The invention discloses a kind of recommendation method and devices of multi-medium data.Wherein, this method includes：Machine for vending obtains the biological information of target object；Biological information is sent to server by machine for vending；Machine for vending receives first multi-medium data of the server according to biological information feedback；Machine for vending shows the first multi-medium data.The multi-medium data that the present invention solves machine for vending in the related technology can not realize the technical issues of precisely launching according to viewing crowd.
Description
Technical field
The present invention relates to self-service machine for vending fields, in particular to a kind of recommendation method and device of multi-medium data.
Background technology
As wisdom retail domain expands rapidly, on machine for vending at present to be provided with display screen, which can show more
Information such as the advertisement of the commodity category and broadcasting sold, but in the related technology, existing at present sell play on machine equipment
Multi-medium data (such as advertisement) is all that the advertisement of the requirement and waiting progress that provide upper (such as advertiser) according to content is launched,
Alternatively, being played out according to the multi-medium data that machine equipment is locally stored is sold, essence cannot be realized according to actual viewing crowd
Standard is launched.
For above-mentioned problem, currently no effective solution has been proposed.
Invention content
An embodiment of the present invention provides a kind of recommendation method and devices of multi-medium data, at least to solve in the related technology
The multi-medium data of machine for vending can not realize the technical issues of precisely launching according to viewing crowd.
One side according to the ... of the embodiment of the present invention provides a kind of recommendation method of multi-medium data, including：Machine for vending
Obtain the biological information of target object；Biological information is sent to server by machine for vending；Machine for vending receives server
The first multi-medium data according to biological information feedback；Machine for vending shows the first multi-medium data.
Optionally, machine for vending includes：Display screen；Machine for vending shows that the first multi-medium data includes：Machine for vending is in display screen
The first display area show the first multi-medium data；Machine for vending shows the on sale of machine for vending in the second display area of display
Commodity.
Optionally, the first display area and the second display area are located in different display screens, wherein the first display
Display screen where region is touch screen.
Optionally, after machine for vending displaying multi-medium data, method further includes：First choosing of machine for vending detected target object
Select instruction, wherein first choice instruction is for selecting the commodity in the first multi-medium data；Machine for vending will be according to first choice
The merchandise news of selection is instructed to be sent to server；Machine for vending receive server feedback with the associated matchmaker more than second of merchandise news
Volume data, and the displaying content of machine for vending is switched to the second multi-medium data by the first multi-medium data.
Optionally, machine for vending receives first multi-medium data of the server according to biological information feedback, including following
One of：
Machine for vending receives the multi-medium data that server is determined according to biological information；Machine for vending receives server foundation
The multi-medium data that the buying habit of target object determines.
Optionally, before machine for vending receives the first multi-medium data of the server according to biological information feedback, method
Further include：Server determines the identity information of target object according to biological information；Server determines mesh according to identity information
Mark whether object is registered users, wherein in the case where it is nonregistered user to determine target object, triggering is special according to biology
Reference breath determines multi-medium data；In the case where it is registered users to determine target object, purchase of the triggering according to target object
Buy the determining multi-medium data of custom.
Optionally, buying habit is the following information determination according to target object：In the history buying behavior of machine for vending
Record and/or the history buying behavior that each machine for vending of same server is belonged to machine for vending record, wherein belong to same
One server refers to that each machine for vending support is communicatively coupled with same server.
Optionally, the first multi-medium data includes：The information of tracing to the source of the type of merchandise, Brand, commodity.
After machine for vending shows the first multi-medium data, method further includes：Machine for vending receives the voice messaging of target object；
Machine for vending obtains control instruction corresponding with voice messaging；Machine for vending is under the triggering of control instruction, by the first multi-medium data
Replace with other multi-medium datas.
Optionally, before the biological information of machine for vending acquisition target object, method further includes：Machine for vending displaying is on sale
The merchandise news of commodity；Machine for vending receives the second selection instruction of target object, and the quotient that will be selected according to the second selection instruction
Product information is sent to server；Machine for vending receive the third multi-medium data from server, wherein multi-medium data be and choosing
The associated multi-medium data of merchandise news selected.
One side according to the ... of the embodiment of the present invention provides a kind of recommendation method of multi-medium data, including：Server
Obtain the biological information of target object；Server determines the identity information of target object according to biological information；Service
Device judges whether target object is registered users according to identity information, obtains judging result；Server will be with judging result pair
The multi-medium data answered is sent to machine for vending.
Optionally, server will be before multi-medium data corresponding with judging result be sent to machine for vending, and method includes：?
In the case that target object is nonregistered user, multi-medium data is determined according to biological information；It is to have noted in target object
In the case of volume user, the buying habit according to target object determines multi-medium data.
Optionally, buying habit is the following information determination according to target object：In the history buying behavior of machine for vending
Record and/or the history buying behavior that each machine for vending of same server is belonged to machine for vending record, wherein belong to same
One server refers to that each machine for vending support is communicatively coupled with same server.
One side according to the ... of the embodiment of the present invention provides a kind of recommendation apparatus of multi-medium data, applied to selling
Machine, the device include：Acquisition module, the biological information for obtaining target object；Sending module is used for biological characteristic
Information is sent to server；Receiving module, for receiving first multi-medium data of the server according to biological information feedback；
Display module, for showing the first multi-medium data.
One side according to the ... of the embodiment of the present invention provides a kind of recommendation apparatus of multi-medium data, including：Obtain mould
Block, the biological information for obtaining target object；Determining module, for determining target object according to biological information
Identity information；Judgment module obtains judging result for judging whether target object is registered users according to identity information；
Sending module, for multi-medium data corresponding with judging result to be sent to machine for vending
One side according to the ... of the embodiment of the present invention provides a kind of storage medium, and storage medium includes the program of storage,
Wherein, equipment where controlling storage medium when program is run executes the recommendation method of above-described multi-medium data.
One side according to the ... of the embodiment of the present invention provides a kind of processor, and processor is for running program, wherein
Program executes the recommendation method of above-described multi-medium data when running.
In embodiments of the present invention, corresponding multi-medium data is determined using the biological information according to target object,
To carry out exhibition method on machine for vending, the accurate dispensing to multi-medium data is realized, the effect of publicity of advertisement is improved, into
And the multi-medium data for solving machine for vending in the related technology can not realize the technical issues of precisely launching according to viewing crowd.
Description of the drawings
Attached drawing described herein is used to provide further understanding of the present invention, and is constituted part of this application, this hair
Bright illustrative embodiments and their description are not constituted improper limitations of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is the flow chart according to a kind of recommendation method of multi-medium data of the embodiment of the present application；
Fig. 2 is the structural schematic diagram according to a kind of recommendation apparatus of multi-medium data of the embodiment of the present application；
Fig. 3 is the flow chart of the recommendation method of another multi-medium data according to the ... of the embodiment of the present invention；
Fig. 4 is the structural schematic diagram of the recommendation apparatus of another multi-medium data according to the ... of the embodiment of the present invention.
Specific implementation mode
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention
Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only
The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
The every other embodiment that member is obtained without making creative work should all belong to the model that the present invention protects
It encloses.
It should be noted that term " first " in description and claims of this specification and above-mentioned attached drawing, "
Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this way
Data can be interchanged in the appropriate case, so as to the embodiment of the present invention described herein can in addition to illustrating herein or
Sequence other than those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover
It includes to be not necessarily limited to for example, containing the process of series of steps or unit, method, system, product or equipment to cover non-exclusive
Those of clearly list step or unit, but may include not listing clearly or for these processes, method, product
Or the other steps or unit that equipment is intrinsic.
In order to better understand below the embodiment of the present application by the invention relates to explanation of technical terms it is as follows：
Register user：By certification in system (such as commercial podium or server), and be assigned account and
The user of password.User can rely on account and the corresponding system of code entry, to access corresponding information.
It should be noted that server involved in the embodiment of the present application includes but not limited to individual server, or
Server cluster.
According to embodiments of the present invention, a kind of embodiment of the method for the recommendation method of multi-medium data is provided, needs to illustrate
, step shown in the flowchart of the accompanying drawings can hold in the computer system of such as a group of computer-executable instructions
Row, although also, logical order is shown in flow charts, and it in some cases, can be with different from sequence herein
Execute shown or described step.
Fig. 1 is according to a kind of flow chart of the recommendation method of multi-medium data of the embodiment of the present application, as shown in Figure 1, should
Method includes the following steps：
Step S102, machine for vending obtain the biological information of target object；
Optionally, which includes but not limited to：The image information of target object, such as face-image, rainbow
Film image, fingerprint image；It can also include the voiceprint of target object.
For the acquisition opportunity of above-mentioned biological information, can determine in the following manner, but not limited to this：
The relative distance of detected target object and machine for vending；When the relative distance is less than predetermined threshold value, in triggering acquisition
Biological information is stated, in this way, false triggering can be prevented, saves the energy.
For above-mentioned acquisition opportunity, can also determine in the following manner：
The relative distance of detected target object and machine for vending and it is less than the resident duration of predetermined threshold value in relative distance；?
When the relative distance is less than the first predetermined threshold value and is resident duration more than the second predetermined threshold value, triggering obtains above-mentioned biological characteristic letter
Breath saves the energy in this way, false triggering can be prevented more accurately.
Biological information is sent to server by step S104, machine for vending；
Optionally, before biological information is sent to server by machine for vending, can also to biological information into
Row pretreatment, the pretreatment include but not limited to：Biological information is filtered, the biology for not meeting preset condition is special
Reference breath is rejected, wherein the preset condition includes but not limited to：Form and aspect, saturation degree, the lightness of image.Above-mentioned pretreatment may be used also
To include：The description information etc. of image is compressed, enhanced and restored, increased to image, but not limited to this.Wherein, for upper
Description information is stated to can include but is not limited to：The mark of target object machine for vending currently in use.
Step S106, machine for vending receive first multi-medium data of the server according to biological information feedback；
There are many methods of determination of first multi-medium data, for example, 1) machine for vending receives server according to biological characteristic letter
Cease determining multi-medium data；2) machine for vending receives the multi-medium data that server is determined according to the buying habit of target object.
Wherein, which can be learnt by carrying out analysis to the history buying behavior of user, such as：Buying habit is according to mesh
Mark the following information determination of object：Same service is belonged in the history buying behavior record of machine for vending and/or with machine for vending
The history buying behavior of each machine for vending of device records, wherein belong to same server refer to each machine for vending support with it is same
One server is communicatively coupled.
As an alternative embodiment, first multimedia of the server according to biological information feedback is received in machine for vending
Before data, server determines the identity information of target object according to biological information；Server is determined according to identity information
Whether target object is registered users, wherein in the case where it is nonregistered user to determine target object, triggering is according to biology
Characteristic information determines multi-medium data；In the case where it is registered users to determine target object, triggering is according to target object
The multi-medium data that buying habit determines.
Step S108, machine for vending show the first multi-medium data.
There are many exhibition methods of first multi-medium data, for example, can be shown in a manner of voice broadcast, also may be used
It is shown in a manner of by image or video display, wherein for the latter, machine for vending includes：Display screen；Machine for vending at this time
Multi-medium data can be shown by display screen, it specifically, can be the of display screen in order to not influence the normal sale of commodity
One display area shows the first multi-medium data；The commodity on sale of machine for vending are shown in the second display area of display.Wherein,
Above-mentioned first display area and the second display area can be the different display areas of same display screen；It can also be located at not
In same display screen, wherein the display screen where the first display area can be touch screen, to carry out human-computer interaction.
After the current purchase operation or behavior for detecting user, it can also be shown according to the purchase operation or behavior
The switching of data, for example, after showing multi-medium data, the first choice of machine for vending detected target object instructs, wherein should
First choice instruction is for selecting the commodity in the first multi-medium data；Machine for vending will instruct the commodity of selection according to first choice
Information is sent to server；Machine for vending receive server feedback with associated second multi-medium data of merchandise news, and will dealer
The displaying content for selling machine is switched to the second multi-medium data by the first multi-medium data.For example, when user arranges from the commodity of displaying
When confirming the commodity for needing to buy in table (or image), dependent instruction is passed to background system by the industrial personal computer of machine for vending, backstage
System corresponds to the click corresponding advertisement of commodity and passes through industrial personal computer control electric control module controls large-size screen monitors according to associated command signal
Play relevant advertisement.
In the embodiment of the present application, the first multi-medium data and the second multi-medium data include but not limited to it is following at least it
One：The ad content of the type of merchandise, Brand, the information of tracing to the source of commodity, commodity.
Optionally, machine for vending can also support voice control function, at this point it is possible to using voice to the multimedia number of displaying
According to switching over, for example, after machine for vending shows the first multi-medium data, machine for vending receives the voice messaging of target object；Dealer
It sells machine and obtains control instruction corresponding with voice messaging；Machine for vending replaces the first multi-medium data under the triggering of control instruction
It is changed to other multi-medium datas.
Fig. 2 is the structural schematic diagram according to a kind of recommendation apparatus of multi-medium data of the embodiment of the present application.The device is answered
For machine for vending, as shown in Fig. 2, the device includes：
Acquisition module 20, the biological information for obtaining target object；
Sending module 22, for biological information to be sent to server；
Receiving module 24, for receiving first multi-medium data of the server according to biological information feedback；
Display module 26, for showing the first multi-medium data.
It should be noted that above-mentioned modules can be realized by software or hardware, it, can be with table for the latter
It is now following implementations：For example, above-mentioned modules are located in same processor；The side of above-mentioned modules in any combination
Formula is located in different processors.
It should be noted that the correlation that the preferred embodiment of embodiment illustrated in fig. 2 may refer to embodiment illustrated in fig. 1 is retouched
It states, details are not described herein again.
The embodiment of the present application also provides a kind of processing method of server side, Fig. 3 is according to the ... of the embodiment of the present invention another
A kind of flow chart of the recommendation method of multi-medium data.As shown in figure 3, this method includes：
Step S302, server obtain the biological information of target object；
Step S304, server determine the identity information of target object according to biological information；
Step S306, server judge whether target object is registered users according to identity information, obtain judging result；
Multi-medium data corresponding with judging result is sent to machine for vending by step S308, server.
Optionally, multi-medium data corresponding with judging result is sent to before machine for vending by server, it is thus necessary to determine that is pushed away
The multi-medium data sent, such as whether determination is registered according to user, specifically：The case where target object is nonregistered user
Under, determine multi-medium data according to biological information；In the case where target object is registered users, according to target object
Buying habit determine multi-medium data.Wherein, buying habit is the following information determination according to target object：In machine for vending
History buying behavior record and/or with machine for vending belong to each machine for vending of same server history buying behavior remember
Record, wherein it refers to that each machine for vending support is communicatively coupled with same server to belong to same server.
In another example in one alternate embodiment, all machine for vending (such as can all be taken by a same background system
Business device or server cluster) it is controlled, when user needs to buy the commodity for specifying brand, can go in front of machine for vending, dealer
The camera for selling machine recognizes the user in a certain range, and collected user's face image information is sent to backstage
System, background system determines user identity according to facial image information, and determines whether it is registered users according to identity.?
For registered users when, background system determines the corresponding purchase information for searching user, and analyzes purchase information, and analysis is used
Family buying habit matches the buying habit of user with the relevant advertisement data of backstage storage, and by matched advertisement number
It is sent to industrial personal computer according to by background system, it is matched wide that industrial personal computer controls the relevant large-size screen monitors broadcasting of relevant electric control module controls
It accuses.If user is nonregistered user, according to user's face information is collected, gender and the age of user are analyzed.Playing should
Gender and age-dependent advertisement.
Fig. 4 is the structural schematic diagram of the recommendation apparatus of another multi-medium data according to the ... of the embodiment of the present invention.Such as Fig. 4 institutes
Show that the device includes：Acquisition module 40, the biological information for obtaining target object；Determining module 42, for according to raw
Object characteristic information determines the identity information of target object；Judgment module 44, for whether judging target object according to identity information
For registered users, judging result is obtained；Sending module 46, for multi-medium data corresponding with judging result to be sent to dealer
Sell machine.
It should be noted that above-mentioned modules can be realized by software or hardware, it, can be with table for the latter
It is now following implementations：For example, above-mentioned modules are located in same processor；The side of above-mentioned modules in any combination
Formula is located in different processors.
It should be noted that the correlation that the preferred embodiment of embodiment illustrated in fig. 4 may refer to embodiment illustrated in fig. 3 is retouched
It states, details are not described herein again.
One side according to the ... of the embodiment of the present invention, additionally provides a kind of storage medium, and storage medium includes the journey of storage
Sequence, wherein equipment where controlling storage medium when program is run executes the recommendation method of above-described multi-medium data.
Storage medium can be used for storing the program for executing following functions：Machine for vending obtains the biological characteristic of target object
Information；Biological information is sent to server by machine for vending；Machine for vending receives server according to biological information feedback
First multi-medium data；Machine for vending shows the first multi-medium data.
Storage medium can be also used for the program that storage executes following functions：The biology that server obtains target object is special
Reference ceases；Server determines the identity information of target object according to biological information；Server judges mesh according to identity information
It marks whether object is registered users, obtains judging result；Multi-medium data corresponding with judging result is sent to by server
Machine for vending.
One side according to the ... of the embodiment of the present invention additionally provides a kind of processor, and processor is used to run program,
In, program executes the recommendation method of above-described multi-medium data when running.
Processor can be used for executing the program of following functions：Machine for vending obtains the biological information of target object；Dealer
It sells machine and biological information is sent to server；Machine for vending receives more than first matchmaker of the server according to biological information feedback
Volume data；Machine for vending shows the first multi-medium data.
Storage medium can be also used for the program for executing following functions：Server obtains the biological characteristic letter of target object
Breath；Server determines the identity information of target object according to biological information；Server judges target pair according to identity information
As if no is registered users, obtains judging result；Multi-medium data corresponding with judging result is sent to and sells by server
Machine.
The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.
In the above embodiment of the present invention, all emphasizes particularly on different fields to the description of each embodiment, do not have in some embodiment
The part of detailed description may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents can pass through others
Mode is realized.Wherein, the apparatus embodiments described above are merely exemplary, for example, unit division, can be one kind
Division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of unit or module,
Can be electrical or other forms.
The unit illustrated as separating component may or may not be physically separated, and be shown as unit
Component may or may not be physical unit, you can be located at a place, or may be distributed over multiple units
On.Some or all of unit therein can be selected according to the actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
It, can if integrated unit is realized in the form of SFU software functional unit and when sold or used as an independent product
To be stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention substantially or
Say that all or part of the part that contributes to existing technology or the technical solution can embody in the form of software products
Out, which is stored in a storage medium, including some instructions are used so that a computer equipment
(can be personal computer, server or network equipment etc.) executes all or part of each embodiment the method for the present invention
Step.And storage medium above-mentioned includes：USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory
The various media that can store program code such as (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of recommendation method of multi-medium data, which is characterized in that including：
Machine for vending obtains the biological information of target object；
The biological information is sent to server by the machine for vending；
The machine for vending receives the first multi-medium data that the server is fed back according to the biological information；
The machine for vending shows first multi-medium data.
2. according to the method described in claim 1, it is characterized in that, the machine for vending includes：Display screen；The machine for vending displaying
First multi-medium data includes：
The machine for vending shows first multi-medium data in the first display area of the display screen；The machine for vending is in institute
The second display area for stating display screen shows the commodity on sale of the machine for vending.
3. according to the method described in claim 1, it is characterized in that, the machine for vending show first multi-medium data it
Afterwards, the method further includes：
The first choice instruction for selling target object described in machine testing, wherein first choice instruction is described for selecting
Commodity in first multi-medium data；
The machine for vending will instruct the merchandise news of selection to be sent to the server according to the first choice；
The machine for vending receive the server feedback with associated second multi-medium data of the merchandise news, and will be described
The displaying content of machine for vending is switched to second multi-medium data by first multi-medium data.
4. according to the method described in claim 1, it is characterized in that, the machine for vending receives the server according to the biology
First multi-medium data of characteristic information feedback, including following one：
The machine for vending receives the multi-medium data that the server is determined according to the biological information；
The machine for vending receives the multi-medium data that the server is determined according to the buying habit of the target object.
5. according to the method described in claim 4, it is characterized in that, the machine for vending receives the server according to the biology
Before first multi-medium data of characteristic information feedback, the method further includes：
The server determines the identity information of the target object according to the biological information；
The server determines whether the target object is registered users according to the identity information, wherein determining
In the case of target object is stated as nonregistered user, triggering determines multi-medium data according to the biological information；In determination
In the case that the target object is registered users, the multimedia number determined according to the buying habit of the target object is triggered
According to.
6. according to the method described in claim 5, it is characterized in that, the buying habit is according to the following of the target object
What information determined：Same server is belonged in the history buying behavior record of the machine for vending and/or with the machine for vending
The history buying behavior of each machine for vending records, wherein it refers to that each machine for vending is supported and same clothes to belong to same server
Business device is communicatively coupled.
7. according to the method described in claim 1, it is characterized in that, the machine for vending show first multi-medium data it
Afterwards, the method further includes：
The machine for vending receives the voice messaging of the target object；
The machine for vending obtains control instruction corresponding with the voice messaging；
The machine for vending replaces with other multimedia numbers under the triggering of the control instruction, by first multi-medium data
According to.
8. according to the method described in claim 1, it is characterized in that, machine for vending obtain target object biological information it
Before, the method further includes：
The machine for vending shows the merchandise news of commodity on sale；
The machine for vending receives the second selection instruction of the target object, and the quotient that will be selected according to second selection instruction
Product information is sent to the server；
The machine for vending receives the third multi-medium data from the server, wherein the multi-medium data be with it is described
The associated multi-medium data of merchandise news of selection.
9. a kind of recommendation method of multi-medium data, which is characterized in that including：
Server obtains the biological information of target object；
The server determines the identity information of the target object according to the biological information；
The server judges whether the target object is registered users according to the identity information, obtains judging result；
Multi-medium data corresponding with the judging result is sent to machine for vending by the server.
10. a kind of recommendation apparatus of multi-medium data is applied to machine for vending, which is characterized in that including：
Acquisition module, the biological information for obtaining target object；
Sending module, for the biological information to be sent to server；
Receiving module, the first multi-medium data fed back according to the biological information for receiving the server；
Display module, for showing first multi-medium data.
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