CN110060079A - A kind of multimedia material method for pushing and device - Google Patents
A kind of multimedia material method for pushing and device Download PDFInfo
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- CN110060079A CN110060079A CN201811333383.9A CN201811333383A CN110060079A CN 110060079 A CN110060079 A CN 110060079A CN 201811333383 A CN201811333383 A CN 201811333383A CN 110060079 A CN110060079 A CN 110060079A
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- multimedia material
- equipment
- crowd characteristic
- crowd
- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
This specification embodiment provides a kind of multimedia material method for pushing and device, wherein, the described method includes: obtaining crowd characteristic, the crowd characteristic is obtained according to the heat transfer agent of multimedia material playback equipment acquisition, and the heat transfer agent is that multimedia material playback equipment collects the crowd in place locating for equipment；According to the crowd characteristic, destination multimedia material to be played is determined；The destination multimedia material is pushed to the multimedia material playback equipment.
Description
Technical field
This disclosure relates to field of computer technology, in particular to a kind of multimedia material method for pushing and device.
Background technique
Advertisement abbreviation BTL or Below-the-Line under line is the advertisement form opposite with ATL (advertisement on line).It should
The advertisement form of advertisement for example may include: that the non-website PC, the mobile terminals such as outdoor advertising, building advertisement, retail poster are under line
The advertisement type of carrier.Advertisement can be certain field under lower online shop (e.g., restaurant, barber shop etc.) or line under one type line
Advertisement position, launch video series advertisements.But this series advertisements stores the scheduled ad content of a batch generally by storage card,
And loop play.The dispensing effect of the putting mode of advertisement is poor under this line.
Summary of the invention
In view of this, this specification one or more embodiment provides a kind of multimedia material method for pushing and device, with
Improve the accuracy that multimedia material is launched.
Specifically, this specification one or more embodiment is achieved by the following technical solution:
In a first aspect, providing a kind of multimedia material method for pushing, which comprises
Crowd characteristic is obtained, the crowd characteristic is obtained according to the heat transfer agent of multimedia material playback equipment acquisition,
The heat transfer agent is that multimedia material playback equipment collects the crowd in place locating for equipment；
According to the crowd characteristic, destination multimedia material to be played is determined；
The destination multimedia material is pushed to the multimedia material playback equipment.
Second aspect, provides a kind of playback method of multimedia material, and the method is held by multimedia material playback equipment
Row；Sensor is provided on the multimedia material playback equipment, which comprises
The heat transfer agent in the preset range of multimedia material playback equipment is acquired by sensor, and the sensing is believed
Breath is sent to multimedia material pushing equipment, so that multimedia material pushing equipment obtains crowd characteristic according to heat transfer agent；
Crowd characteristic is obtained alternatively, acquiring heat transfer agent by sensor and handling, will be sent on the crowd characteristic to multimedia material
Pushing equipment；
The destination multimedia material that the multimedia material pushing equipment is launched is received, the destination multimedia material is institute
Multimedia material pushing equipment is stated according to the matched multimedia material of crowd characteristic；
Play the destination multimedia material.
The third aspect, provides a kind of multimedia material pusher, and described device includes:
Information receiving module, for obtaining crowd characteristic, the crowd characteristic is adopted according to multimedia material playback equipment
The heat transfer agent of collection obtains, and the heat transfer agent is that multimedia material playback equipment acquires the crowd in place locating for equipment
It arrives；
Multimedia material determining module, for determining destination multimedia material to be played according to the crowd characteristic；
Multimedia material pushing module, for pushing the destination multimedia object to the multimedia material playback equipment
Material.
Fourth aspect, provides a kind of multimedia material pushing equipment, and the equipment includes memory, processor, Yi Jicun
The computer instruction that can be run on a memory and on a processor is stored up, the processor performs the steps of when executing instruction
Crowd characteristic is obtained, the crowd characteristic is obtained according to the heat transfer agent of multimedia material playback equipment acquisition,
The heat transfer agent is that multimedia material playback equipment collects the crowd in place locating for equipment；
According to the crowd characteristic, destination multimedia material to be played is determined；
The destination multimedia material is pushed to the multimedia material playback equipment.
5th aspect, provides a kind of multimedia material playback equipment, the equipment includes memory, processor, Yi Jicun
The computer instruction that can be run on a memory and on a processor is stored up, the processor performs the steps of when executing instruction
The heat transfer agent in the preset range of multimedia material playback equipment is acquired by sensor, and the sensing is believed
Breath is sent to multimedia material pushing equipment, so that multimedia material pushing equipment obtains crowd characteristic according to heat transfer agent；
Crowd characteristic is obtained alternatively, acquiring heat transfer agent by sensor and handling, will be sent on the crowd characteristic to multimedia material
Pushing equipment；
The destination multimedia material that the multimedia material pushing equipment is launched is received, the destination multimedia material is institute
Multimedia material pushing equipment is stated according to the matched multimedia material of crowd characteristic；
Play the destination multimedia material.
The multimedia material method for pushing and device of this specification one or more embodiment, by according to multimedia material
Playback equipment acquires the crowd characteristic in place, pushes the destination multimedia material of corresponding crowd characteristic, so that the multimedia of push
Material more has accuracy.
Detailed description of the invention
In order to illustrate more clearly of this specification one or more embodiment or technical solution in the prior art, below will
A brief introduction will be made to the drawings that need to be used in the embodiment or the description of the prior art, it should be apparent that, it is described below
Attached drawing is only some embodiments recorded in this specification one or more embodiment, and those of ordinary skill in the art are come
It says, without any creative labor, is also possible to obtain other drawings based on these drawings.
Fig. 1 is the application scenarios signal of advertisement under a kind of line that at least one embodiment of this specification provides；
Fig. 2 is a kind of signal for advertisement playing device that at least one embodiment of this specification provides；
Fig. 3 is a kind of system architecture for cloud advertisement that at least one embodiment of this specification provides；
Fig. 4 is a kind of advertisement sending method that at least one embodiment of this specification provides；
Fig. 5 is a kind of system architecture for advertisement that at least one embodiment of this specification provides；
Fig. 6 is the binding process of equipment and account that at least one embodiment of this specification provides；
Fig. 7 is a kind of signal for advertisement playing device that at least one embodiment of this specification provides；
Fig. 8 is a kind of advertisement playing flow that at least one embodiment of this specification provides；
Fig. 9 is the mobile phone application interface schematic diagram that at least one embodiment of this specification provides；
Figure 10 is the push process for the custom content that at least one embodiment of this specification provides；
Figure 11 is a kind of multimedia material pusher that at least one embodiment of this specification provides；
Figure 12 is another multimedia material pusher that at least one embodiment of this specification provides；
Figure 13 is that schematic diagram of a scenario is launched in another advertisement that at least one embodiment of this specification provides；
Figure 14 is a kind of playback method for multimedia material that at least one embodiment of this specification provides.
Specific embodiment
In order to make those skilled in the art more fully understand the technical solution in this specification one or more embodiment,
Below in conjunction with the attached drawing in this specification one or more embodiment, to the technology in this specification one or more embodiment
Scheme is clearly and completely described, it is clear that and described embodiment is only this specification a part of the embodiment, rather than
Whole embodiments.Based on this specification one or more embodiment, those of ordinary skill in the art are not making creativeness
The range of disclosure protection all should belong in every other embodiment obtained under the premise of labour.
At least one embodiment of this specification provides a kind of multimedia material method for pushing, this method can be applied to
Some multimedia material level in offline multimedia material scene pushes multimedia material.Multimedia material can be video, figure
The materials such as piece, audio, the application do not limit multimedia material specifically.
In the description of following examples, multimedia material by taking advertisement as an example, but it is understood that, however it is not limited to advertisement.
Multimedia material pushing equipment is by taking advertisement pushing equipment as an example, and multimedia material playback equipment is by taking advertisement playing device as an example.
For example, advertising scenarios can be the fixed management place such as small retail shop or restaurant under the line.Fig. 1 illustrates one
An advertisement playing device 11 can be arranged by taking the restaurant as an example in a restaurant in the restaurant, which can be with
It is hung on a wall, or can also put on cashier at the restaurant.
The signal of Fig. 2 is referred to, may include an advertisement view screen 12 on the advertisement playing device 11, which can
To play advertisement, the passenger flow come in the restaurant can watch the advertisement played on screen, to play the purpose of advertisement marketing.
In addition, the place of the opening such as subway or square can also be arranged in advertisement playing device.It, can by taking square as an example
The advertisement playing device 11 of a underslung large-size screen monitors to be arranged on square, which can play advertisement,
Passenger flow on square can watch the advertisement played on screen.
Advertising scenarios are example under two lines as above, not limited to this in actual implementation.
Fig. 3 is illustrated from cloud to the system architecture diagram of advertisement playing device advertisement, as shown in figure 3, the system can
To include: the advertisement playing device 32 under advertisement pushing equipment 31 and the line being arranged beyond the clouds in advertising scenarios.The advertisement is broadcast
Putting equipment 32 can integrate sensor, have the ability of the heat transfer agent of acquisition surrounding population, such as acquisition retail shop or square
On crowd's quantity, and report cloud.And the biography that the advertisement pushing equipment 31 in cloud can be reported according to advertisement playing device 32
Feel information, determines to which kind of advertisement advertisement playing device 32 pushes.
Advertisement sending method shown in Figure 4, this method can be executed by the advertisement pushing equipment in cloud, such as Fig. 4
Shown, which may include handling as follows:
In step 400, crowd characteristic is obtained according to the heat transfer agent of advertisement playing device acquisition, the heat transfer agent is
Advertisement playing device collects the crowd in locating place.
In this step, sensor can integrate on advertisement playing device, for the people to place locating for advertisement playing device
Group's acquisition heat transfer agent.
For example, the heat transfer agent can be crowd's quantity, place can be acquired by the camera on advertisement playing device
The quantity of crowd.In addition, in order to improve the dispensing hit rate of advertisement, the embodiment of the present application can only count viewing advertisement broadcasting and set
Standby number, for determining the advertisement launched.For example, can determine that camera takes towards advertisement playing device
The quantity of user, and the number of users towards advertisement playing device that camera is taken, it is default as advertisement playing device
The number information of the stream of people in range.
In addition, wireless network probe (such as wifi probe, indigo plant can also be arranged in advertisement playing device side in the embodiment of the present application
Dental explorer etc.), and pass through the number information of the stream of people near wireless network probe statistics advertisement playing device.For example, passing through advertisement
The wireless network probe of playback equipment setting, obtains the access information of wireless network in advertisement playing device preset range；And base
In access information, the quantity of the user of wireless network in access advertisement playing device preset range is determined.Later, advertisement will be accessed
The quantity of the user of wireless network in playback equipment preset range, the number letter as the stream of people in advertisement playing device preset range
Breath.
Similarly, if only the number of statistics viewing advertisement playing device can be with base with for determining targeted advertisements to be put
In above-mentioned access information, determines wireless network in access advertisement playing device preset range and motion profile is set towards advertisement broadcasting
The quantity of standby user；Later, will in access advertisement playing device preset range wireless network and motion profile towards described wide
Accuse the quantity of the user of playback equipment, the number information as the stream of people in advertisement playing device preset range.It needs to be described
, the access information based on wireless network can determine access wireless network user location information, the embodiment of the present application
User movement track can be determined whether towards advertisement playing device by the variation of the location information of user.And user
Motion profile can then be identified as user and watch advertisement playing device towards advertisement playing device.
In another example the heat transfer agent can also be the gender of people.It can also be adopted by the camera on advertisement playing device
Collect the image informations such as clothes color, the hair lengths of people, image information is analyzed using image recognition algorithm, and then identifies
The information such as height, weight, gender of personage in image information out.For example, if a people wears long skirt, and be long hair,
The artificial women can be so determined very in maximum probability.Certainly, when the personage in image information is more, image can be only determined
The more gender of accounting example in information.For example, women than men is more in image information, then the gender being finally identified to is women,
Rather than male.Alternatively, if the women accounting of personage is than or equal to preset threshold accounting in image information, using women as
Gender is identified, otherwise, not using women as identification gender.
The heat transfer agents such as above-mentioned crowd's quantity, the gender of people can be reported to advertisement pushing and set by advertisement playing device
Standby, advertisement pushing equipment can be directly using these information as crowd characteristic.Alternatively, advertisement pushing equipment can also be according to advertisement
The heat transfer agent that playback equipment reports continues with, and obtains other crowd characteristics.
For another example the heat transfer agent of advertisement playing device acquisition can be the equipment unique identification of place crowd, for example, can
To detect the address mobile phone mac of place crowd by Wifi probe, the address mac can be reported the wide of cloud by advertisement playing device
Pushing equipment is accused, corresponding identity characteristic is obtained according to the address mac by advertisement pushing equipment.Such as, the advertisement pushing equipment in cloud
According to the address mac, a payment application ID of the mac address binding, the property of the payment application ID corresponding people can be found
Not, age, consuming capacity etc. can obtain and as the corresponding crowd characteristic in the address mac.
The heat transfer agent integrated on advertisement playing device is not limited to crowd's quantity of above-mentioned example, gender etc., and advertisement pushes away
The crowd characteristic for sending equipment to obtain is also not limited to crowds' identity characteristics such as above-mentioned crowd's quantity and gender, age.It can root
According to practical business it needs to be determined that acquisition and the crowd characteristic obtained.
In addition, the embodiment of the present application is also based on other sensors and obtains in addition to above-mentioned camera and wireless network probe
The crowd characteristic of advertisement playing device is taken, for example obtains the thermovision figure of the stream of people near advertisement playing device based on infrared detector,
And existing image recognition algorithm is used, thermovision figure is analyzed, the crowd characteristic of the stream of people near advertisement playing device is obtained.
Since implementation is not unique, no longer citing is repeated herein.
In step 402, according to the crowd characteristic, targeted advertisements to be played are determined.
Cloud can receive the advertisement of advertiser's dispensing, also, advertiser can preset oneself when launching advertisement
Advertisement wish to launch the target group for arriving which kind of feature, it is desirable alternatively to the line end for arriving which kind of feature is launched in oneself advertisement
Institute.It is exemplified below:
For example, advertiser wishes that the advertisement of oneself is delivered to 25 to 40 years old women, i.e., have to the age of crowd and gender
It is required that.In another example the place that advertiser wishes that the advertisement of oneself is launched can reach 1000 broadcastings person-time in 2 hours.Advertisement
Quotient can also have other requirements.
And above-mentioned age, gender, broadcasting person-time etc., it can be pushed away in step 400 by advertisement playing device or advertisement
Equipment acquisition is sent to obtain.In addition, it is mentioned that the crowd that can be determined acquisition according to actual business requirement and obtain in step 400
Feature, it can be the target requirement that advertisement is launched according to advertiser, to determine advertisement playing device or advertisement pushing equipment
Which information is obtained, for example, advertisement pushing is set if advertiser wishes that the advertisement of oneself is delivered to 25 to 40 years old women
It is standby to need to acquire age and sex character.
A mapping table can be stored in advance in cloud, as shown in table 1 below:
1 corresponding relationship of table (Examples section)
| Advertisement | Crowd characteristic |
| G001 | 25 to 40 years old women |
| G002 | Old man |
The advertisement pushing equipment in cloud, can be by the crowd characteristic and table 1 after obtaining the crowd characteristic in step 400
Corresponding relationship combines, and the advertisement for meeting crowd characteristic is obtained, as targeted advertisements to be played.
The above-mentioned crowd characteristic by step 400 obtains targeted advertisements, including but not limited to such as in conjunction with mapping relations
Under exemplary three kinds of modes:
A kind of mode is: according to current crowd characteristic, pushing corresponding advertisement.
In which, pre-stored mapping relations can be inquired according to crowd characteristic, obtained and the crowd characteristic pair
The advertisement answered is as targeted advertisements.For example:
For example, it is assumed that advertisement pushing equipment has been currently received the heat transfer agent that the advertisement playing device in restaurant reports, it should
Heat transfer agent includes crowd's quantity in current restaurant, further includes the address mac of crowd's equipment in restaurant.Advertisement pushing equipment
According to crowd's identity characteristic of mac address search behind, know that the women in the restaurant has accounted for a big chunk ratio, than
Such as, 70% is women.The crowd characteristic that so advertisement pushing equipment is finally known can be " 120 people, wherein 70% is women ".
Advertisement pushing equipment searches mapping relations, and discovery wherein has an advertisement G003, desired pushing condition and above-mentioned crowd spy
Sign is consistent, then can be using advertisement G003 as targeted advertisements.
In another example, it is assumed that advertisement pushing equipment has been currently received the sensing letter that the advertisement playing device on square reports
Breath, which includes crowd's flow on current square, can reach 500 person-times/hour.Advertisement pushing equipment is according to this
Crowd characteristic can find the advertisement G004 for meeting this person-time of traffic requirement in corresponding relationship, as targeted advertisements.
For another example the crowd characteristic can also be the number near advertisement playing device.It can be thrown to advertisement playing device
The advertisement for meeting its neighbouring number is put, to improve the influence power of broadcasting content.For example, number is more near advertisement playing device
When, some generic advertisements can be launched to equipment.When fewer in number near advertisement playing device, then to equipment launch one
The advertisement of a little minority's classes.
This mode can make the advertisement of push to be determined according to current place group characteristic, is more conform with push
The demand of advertisement, so that the accuracy of advertisement pushing is higher.
Another way is: according to the crowd characteristic in historical time section, predicting that the prediction crowd in subsequent time period is special
Sign, and using the corresponding advertisement of prediction crowd characteristic as the targeted advertisements.
As soon as there are also the broadcastings of the advertisement in 10 seconds to terminate for example, Current ad playback equipment is playing an advertisement, to broadcast
Put next advertisement.So advertisement pushing equipment can check approximate time section when next advertisement plays at this time, for example, under
One advertisement separates beginning broadcasting by 10: 15.Crowd characteristic in the available historical time section of advertisement pushing equipment, for example, most
The crowd characteristic of place passenger flow in nearly one week, the crowd characteristic may include each dimension such as quantity, age, gender, place
Appearance of the crowd characteristic in a longer period be it is regular, can be according to the crowd characteristic in above-mentioned one week, in advance
It measures next advertisement and plays the crowd characteristic that the period is likely to occur.The crowd characteristic that the prediction obtains is properly termed as prediction people
Group character.For example, the prediction crowd characteristic may is that 10 points of 15 minutes or so period white collars are more.Advertisement pushing equipment can be with
Mapping relations are searched according to prediction crowd characteristic, it is wide as target to be played to find advertisement corresponding with prediction crowd characteristic
It accuses.Above-mentioned prediction technique can be statistical method prediction, or also can establish machine learning model and predicted.
Which determines targeted advertisements by predicting the prediction crowd characteristic of subsequent time period, equally can also reach ratio
Higher push accuracy, also, the advertisement of next broadcasting can also be preloaded, the effect of advertisement pushing can be improved simultaneously
Rate.
Another mode may is that the embodiment of the present application is based on crowd characteristic and can deduce near multimedia play equipment
The hobby of crowd is broadcast to launch the destination multimedia material for meeting neighbouring crowd and liking to multimedia play equipment with improving
Put benefit.
For example, crowd characteristic can be input to default domestic model, the corresponding hobby label of crowd characteristic (hobby is obtained
Label indicates the hobby of the stream of people in advertisement playing device preset range)；Later, the more matchmakers of target to match with hobby label are determined
Body material.
Wherein, above-mentioned default domestic model can be obtained based on crowd characteristic and corresponding hobby label training.As
Exemplary introduction, the embodiment of the present application can be using some crowd characteristics as the input vector of default domestic model, and will train
The hobby label marked in sample set is input to default domestic model, and default domestic model is made to continue to optimize input vector each
Weight corresponding to a hobby label, to reach training goal.
It should be understood that the default domestic model after training may determine that hobby label corresponding to different crowd feature.For example,
" women " feature is input to training completion default domestic model after, can obtain by preset domestic model exported as
" cosmetics ", " jewellery " etc. meet the hobby label of women hobby, without exporting as " razor " meets male's hobby
Like label.
After determining hobby label, that is, it can determine that the targeted advertisements to match with hobby label.For example it determines to like
Label is " cosmetics ", then can determine the advertisement of cosmetics.Further, it is also possible to comprehensive hobby label and number information, really
The fixed targeted advertisements to match with the hobby label and number information.In this case, the selection of targeted advertisements can be according to
According to hobby two kinds of information of label and number information.
This step matches targeted advertisements based on crowd characteristic, can be based at least one crowd characteristic, for example, being based on people
Number is perhaps based on gender or the various features such as compositive index number and gender.
In step 404, Xiang Suoshu advertisement playing device pushes the targeted advertisements.
In this step, the targeted advertisements that step 402 determines are sent to advertisement playing device by advertisement pushing equipment.For example,
The broadcasting letter for downloading the download information of targeted advertisements and for playing targeted advertisements can be launched to advertisement playing device
Breath plays out so that advertisement playing device can configure at any time targeted advertisements based on network.Advertisement playing device can be at it
It is played on advertisement view screen, so that the passenger flow in place place sees the advertisement.
The advertisement sending method of this example passes through the crowd characteristic according to advertisement playing device according to acquisition place, push
The advertisement of corresponding crowd characteristic, so that the advertisement of push more has accuracy, also, advertising results can perceive, being capable of pre- prophet
What kind of crowd dawn advertisement pushing has given.
As follows by taking a Ge little retail shop is using the advertisement playing device as an example, how the storekeeper for describing small retail shop is broadcast using advertisement
It puts equipment and can have what kind of income.
It is shown in Figure 5, a payment is mounted on the mobile phone 52 of the storekeeper 51 of small retail shop using APP, storekeeper 51 wants
Retail shop at oneself uses advertisement playing device 53, which can be placed on the cashier of retail shop, carrys out quotient
The client of paving purchase thing can watch the advertisement played in broadcast playback equipment 53 in checkout in passing.Advertisement playing device
53 pattern is including but not limited to desktop placed type, wall-mounted etc..
Bound device and account of collecting money
Firstly, storekeeper 51 wants the account of collecting money of advertising bound playback equipment 53 and oneself.Binding stream shown in Figure 6
Journey:
In step 600, payment application includes: to advertisement pushing equipment sending device bind request, apparatus bound request
The device identification of payment application corresponding payment accounts mark and advertisement playing device.
For example, can show a two dimensional code on advertisement playing device on the screen of equipment surface or equipment, this two
It may include the unique device identity of the equipment in dimension code.Storekeeper is for the first time in use, can be used payment using the barcode scanning two dimension
Code, advertisement pushing equipment 54 sending device bind request of the triggering payment application to cloud.Can carry in the request: payment is answered
With the device identification of corresponding payment accounts mark and advertisement playing device.Payment accounts mark therein can be storekeeper
Account of collecting money.
Wherein, advertisement playing device can connect Wifi, alternatively, can also be by reserved Ethernet interface with cable network
Form online.After equipment networking, it can be communicated with the advertisement pushing equipment in cloud.
In step 602, advertisement pushing equipment is requested according to apparatus bound, establishes the payment accounts mark and equipment mark
Corresponding relationship between knowledge.
In this step, advertisement pushing equipment is requested according to apparatus bound, can establish payment accounts mark and device identification
Between corresponding relationship.Also, advertisement pushing equipment can also be identified according to the payment accounts after binding, and the code that will collect money is sent to
Advertisement playing device carries payment accounts mark in code of collecting money.Advertisement playing device shows the code of collecting money, as the client of retail shop
When checkout, the code payment of collecting money can be scanned, also, advertisement playing device can also play account information.
The signal of Fig. 7 is referred to, the advertisement view screen of advertisement playing device can be with subregion, for example, the lower of screen can
Think ad content area 71, is used for broadcasting advertisement content.And the top of screen can be divided into two parts, a region 72 can be shown
Show above-mentioned code of collecting money, another region 73 can show the payment method being recommended to use, and the benefit of the recommendation pattern is subsequent will
Explanation.The client of retail shop can watch the ad content of the broadcasting of ad content area 71, can also be paid according to what is recommended in region 73
Gathering code payment in money mode scanning area 72.
Open advertisements position simultaneously plays advertisement
The storekeeper of small retail shop may also select whether out after advertisement playing device to be bundled with to the account of collecting money of oneself
Put the advertisement position of oneself.The advertisement position can be the ad content area 71 in Fig. 7, if not open advertisements position, extensively
Accusing playback equipment can be used as an equipment of collecting money, and show code of collecting money, but do not play advertisement；Alternatively, can also be wide
It accuses position and plays the ad content that storekeeper oneself uploads, do not receive the ad content of the advertisement pushing equipment push in cloud, and
There is no income.And if storekeeper selects open advertisements position, the advertisement pushing equipment in cloud can push wide to the advertisement position
It accuses.
Fig. 8 illustrates the process that cloud plays advertisement to the advertisement playing device of small retail shop, may include:
In step 800, payment application sends advertisement position open notification to advertisement pushing equipment, and the advertisement position is open logical
Know and carries the payment accounts mark.
The signal of Fig. 9 is referred to, which illustrates the interface of the mobile-phone payment application APP of small retail shop storekeeper.Storekeeper can be with
Advertising bound playback equipment is applied by payment, and can be played and be set by the payment application control advertisement after bound device
It is standby.
For example, the advertisement playing device normal operation can be shown in the control interface of the advertisement playing device in Fig. 9,
And it is bundled with the account of collecting money of storekeeper.It also, further include the control options such as " unbinding ", " replacement Wifi " in the interface.
It wherein, can also include " closing advertisement position " in interface.Certainly, this is the case where having opened advertisement position
Under, it is shown in control interface and closes advertisement position.If storekeeper not yet open advertisements position, which, which can show, " is opened
Advertisement position ", storekeeper, which clicks the option, can trigger the transmission of advertisement position open notification, and carry the payment using corresponding branch
Pay account number.
In step 802, advertisement pushing equipment obtains the payment accounts and identifies corresponding equipment mark according to corresponding relationship
Know, learns that the corresponding advertisement playing device of the device identification can receive advertisement.
For example, advertisement pushing equipment after obtaining advertisement position open notification, can obtain corresponding advertisement playing device, with
Start to the equipment advertisement.
In step 804, advertisement pushing equipment obtains crowd characteristic according to the heat transfer agent that advertisement playing device acquires.Example
Such as, crowd characteristic can be crowd's quantity, or the crowd's identity characteristic determined according to the address collected equipment mac.Wherein,
Sensor in broadcast playback equipment can use concealed sensor, can also pass through the Sense of Technology of camera computer vision
Know.For example, the acquisition range of sensor can be diameter 8cm circle, about 10%/thousand person-time of error range.
In step 806, advertisement pushing equipment determines targeted advertisements to be played according to crowd characteristic.
For example, advertisement playing device, after having run a period of time, it is special that some crowds have been obtained in advertisement pushing equipment
Sign.The prediction crowd characteristic of some period can be predicted according to the crowd characteristic of historical time section, and prediction crowd is special
Corresponding advertisement is levied as targeted advertisements.
For example, by the analysis and prediction of the history crowd characteristic to the small retail shop, 8 points of next white collars of evening on working day
It is relatively more to small retail shop, it can be the wide of white collar with the advertisement playing device push target group of backward petty dealer paving with 8 points at night
It accuses.For another example, 8 points of morning, it is more in the old man to shop of cell where small retail shop, can in the morning the period launch target group and be
The advertisement of old man.
In step 808, advertisement pushing equipment pushes the targeted advertisements to the advertisement playing device.
In this step, the targeted advertisements determined in step 806 can be pushed to the advertisement of small retail shop by advertisement pushing equipment
Playback equipment is played with the ad content area in the screen of advertisement playing device.
In addition, if the storekeeper of small retail shop has selected closing advertisement position, then cloud will not actively be set to advertisement broadcasting
Standby advertisement.And storekeeper can also upload oneself definition or the ad content of editor.
For example, storekeeper can upload the video of oneself shooting by paying application continuing with the signal referring to Fig. 9, or
By the poster of edit model oneself, it is pushed on advertisement playing device and plays out.
Storekeeper pushes the process of custom content, may refer to Figure 10, comprising:
In step 1000, storekeeper sends advertisement upload request to advertisement pushing equipment by payment application.
It include: the payment accounts mark and upload ad content in the advertisement upload request.Branch therein is paid a bill
Number mark can be the account of collecting money of storekeeper, and uploading ad content can be the small video or small poster of storekeeper oneself shooting.
Wherein, the customized ad content of storekeeper can interactive advertisement (clicking, body-sensing) including but not limited to static images, dynamic video
Deng.
In step 1002, advertisement pushing equipment obtains the payment accounts and identifies corresponding equipment according to corresponding relationship
Mark.The corresponding relationship is established during can be apparatus bound, and device identification therein is the equipment mark of advertisement playing device
Know, payment accounts identify the account of collecting money that can be storekeeper.
In step 1004, advertisement pushing equipment pushes the upload to the corresponding advertisement playing device of the device identification
Ad content.The advertisement broadcasting that small retail shop by the customized ad content of storekeeper such as small video, can be sent in this step is set
It is standby to play out.
Continuing with shown in Figure 9, one " income " is further illustrated in Fig. 9, the income may be such that a side
Face, the advertisement that the advertisement playing device of retail shop plays, has gray advertising expense, can be by the advertising expense according to the people of retail shop
Group's feature carries out advertising expense and is divided into, and Ji little retail shop can obtain a part of ad revenue.On the other hand, the advertisement in Fig. 9 plays
Equipment also shows " be recommended to use so-and-so payment method ", can be according to person-time for using the recommendation payment method in retail shop's passenger flow
The ratio of the total passenger flow person-time of Zhan feeds back to some incomes of retail shop, to encourage the popularization of so-and-so payment method.This two parts income can
" income " of meaning shown in Fig. 9 is obtained with comprehensive, and specific income calculation mode can be determined according to practical business demand.
For example, for pro data exposure person-time, and combine the stroke count for recommending payment method in the accounting of total exposure person-time
The profit of the trade company is calculated, trade company can check daily profit by the interface of Fig. 9.Recommend the calculating of the corresponding profit of payment method
Mode: monovalent X 50%X (to total passenger flow/1000 in shop) X that thousand people show (recommend the stroke count of payment method/to the total passenger flow in shop) X
City weight coefficient=daily income.
Before trade company's open advertisements position, historical data can also be crossed, the daily income of trade company's open advertisements position is carried out in advance
Estimate, and shows trade company.For example, according to your history passenger flow, if you open advertisement position, daily estimated profit XX member.
The multimedia material method for pushing of at least one embodiment of this specification, multimedia material playback equipment therein can
To perceive the quantity and feature of the objective group of surrounding by sensor, and the multimedia material playback equipment can network, by quantity
It is reported to multimedia material pushing equipment with feature, to launch corresponding multimedia material content according to this feature dynamic, so that
The dispensing of multimedia material is more targeted, and multimedia material launches accuracy and flexibility is higher, and multimedia material is launched
Effect maximizes.For multimedia material quotient, multimedia material effect can be perceived, and could be aware that multimedia material is launched
The passenger flow information and crowd characteristic of period.It, can be in addition, for the owner such as retail shop of multimedia material playback equipment
Certain multimedia material is obtained according to the flow of oneself retail shop and takes income, realizes using and cashing for passenger flow under line；And
And multimedia material playback equipment can be pushed to customized broadcasting content and be shown, it runs more flexible.
Figure 11 is the structural schematic diagram for the multimedia material pusher that at least one embodiment of this specification provides, the dress
Set the multimedia material pushing equipment that can be applied to cloud.As shown in figure 11, the apparatus may include information receiving modules
1101, multimedia material determining module 1102 and multimedia material pushing module 1103.
Information receiving module 1101, it is special that the heat transfer agent for being acquired according to multimedia material playback equipment obtains crowd
Sign, the heat transfer agent is that multimedia material playback equipment collects the crowd in place locating for equipment；
Multimedia material determining module 1102, for determining destination multimedia object to be played according to the crowd characteristic
Material；
Multimedia material pushing module 1103, for pushing the destination multimedia to the multimedia material playback equipment
Material.
In one example, multimedia material determining module 1102, is specifically used for: pre-stored mapping relations are inquired,
The mapping relations include: crowd characteristic and corresponding multimedia material；According to the mapping relations, obtain special with the crowd
Corresponding multimedia material is levied, as the destination multimedia material.
In one example, multimedia material determining module 1102, is specifically used for: special according to the crowd in historical time section
Sign predicts the prediction crowd characteristic in subsequent time period；Pre-stored mapping relations are inquired, the mapping relations include crowd
Feature and corresponding multimedia material obtain the corresponding multimedia material of the prediction crowd characteristic, as the more matchmakers of the target
Body material.
In one example, as shown in figure 12, which can also include:
Processing module 1104 is bound, the apparatus bound request sent for receiving payment application, the apparatus bound request
It include: the device identification of the payment application corresponding payment accounts mark and the multimedia material playback equipment；It establishes
Corresponding relationship between the payment accounts mark and device identification.
In one example, which can also include: multimedia material receiving module 1105.
Multimedia material receiving module 1105, the multimedia material upload request sent for receiving the payment application,
It include: the payment accounts mark and upload multimedia material content in the multimedia material upload request；
The binding processing module 1104 is also used to obtain the payment accounts mark according to the corresponding relationship and correspond to
Device identification；
The multimedia material pushing module 1103 is also used to set to the corresponding multimedia material broadcasting of the device identification
It is standby to push the upload multimedia material content.
Example introduction is carried out below by application scenarios of the Figure 13 to another put-on method of the embodiment of the present application.
As shown in figure 13, the application scenarios of the embodiment of the present application include the Advertisement Server in billboard and cloud.Wherein, extensively
It accuses board and is equivalent to advertisement playing device above-mentioned, Advertisement Server is equivalent to advertisement pushing equipment above-mentioned.This example
In son, the hardware such as player, sensor have been can be set in billboard, and the local system of billboard is further provided with broadcasting control
The logical blocks such as molding block and computing module.
In this example, crowd characteristic can be acquired by the billboard under line and handle to obtain, by billboard by crowd
Feature reports to Advertisement Server.I.e. crowd characteristic can be and send Advertisement Server in billboard acquisition, alternatively, can also be by wide
Server is accused to handle to obtain according to the heat transfer agent that billboard uploads.
For example, sensing data can be sent to the computing module of local system by the sensor of billboard, by calculating mould
Block is based on sensing data, calculates the crowd characteristic (for example, gender, number etc.) near billboard.Later, billboard is by crowd
Feature is uploaded to Advertisement Server, default domestic model and big data described above is combined by Advertisement Server, according to crowd
Feature determines the advertisement for meeting the stream of people in billboard preset range.
Advertisement Server is issued to billboard after determining advertisement to be put, by the broadcast strategy of advertisement and advertisement,
The player plays advertisement of billboard is controlled according to broadcast strategy by the playing control module of the local system of billboard.
As it can be seen that the stream of people near billboard can be obtained in real time by sensor in the application scenarios of the embodiment of the present application
Crowd characteristic, and beyond the clouds based on crowd characteristic carry out audience analysis, determine be suitble to billboard nearby the stream of people advertisement, and
It is thrown to billboard, so that the broadcasting content of billboard is more targeted, so that the viewing for improving the neighbouring stream of people embodies, it is real
Better advertisement benefit is showed.
Figure 14 is a kind of playback method for multimedia material that the embodiment of the present application also provides, and this method is by multimedia material
Playback equipment executes；Sensor is provided on the multimedia material playback equipment.Such as Figure 14, this method may include:
In step 1400, the heat transfer agent in the preset range of multimedia material playback equipment is acquired by sensor,
And the heat transfer agent is sent to multimedia material pushing equipment, so that multimedia material pushing equipment is according to heat transfer agent
Obtain crowd characteristic；Crowd characteristic is obtained alternatively, acquiring heat transfer agent by sensor and handling, will be sent on the crowd characteristic
To multimedia material pushing equipment；
In step 1402, the destination multimedia material that the multimedia material pushing equipment is launched, the target are received
Multimedia material is the multimedia material pushing equipment according to the matched multimedia material of crowd characteristic；
In step 1404, destination multimedia material is played.
In addition, the multimedia material of broadcasting can be associated note with corresponding user information by multimedia play equipment
Record, and the information of above-mentioned associated record is periodically uploaded to advertising service, so that letter of the Advertisement Server based on above-mentioned associated record
Breath, have stress to multimedia play equipment deliver or offline multimedia material, cache multimedia play equipment and play effect
Beneficial preferable multimedia material disables and deletes the poor multimedia material of broadcasting benefit.
The device or module that above-described embodiment illustrates can specifically realize by computer chip or entity, or by having
The product of certain function is realized.A kind of typically to realize that equipment is computer, the concrete form of computer can be personal meter
Calculation machine, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media player, navigation are set
It is any several in standby, E-mail receiver/send equipment, game console, tablet computer, wearable device or these equipment
The combination of equipment.
For convenience of description, it is divided into various modules when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each module can be realized in the same or multiple software and or hardware when specification one or more embodiment.
Each step in above-mentioned process as shown in the figure, execution sequence are not limited to the sequence in flow chart.In addition, each
The description of a step can be implemented as software, hardware or its form combined, for example, those skilled in the art can be by it
It is embodied as the form of software code, can is the computer executable instructions that can be realized the corresponding logic function of the step.
When it is realized in the form of software, the executable instruction be can store in memory, and by the processor in equipment
It executes.
For example, corresponding to the above method, this specification one or more embodiment provides a kind of multimedia material simultaneously and pushes away
Send equipment.The equipment may include processor, memory and storage on a memory and the calculating that can run on a processor
Machine instruction.The processor is by executing described instruction, for realizing following steps:
Crowd characteristic is obtained according to the heat transfer agent of multimedia material playback equipment acquisition, the heat transfer agent is multimedia
Material playback equipment collects the crowd in place locating for equipment；
According to the crowd characteristic, destination multimedia material to be played is determined；
The destination multimedia material is pushed to the multimedia material playback equipment.
For example, corresponding to the above method, this specification one or more embodiment provides a kind of multimedia material simultaneously and broadcasts
Put equipment.The equipment may include processor, memory and storage on a memory and the calculating that can run on a processor
Machine instruction.The processor is by executing instruction, for realizing following steps:
The heat transfer agent in the preset range of multimedia material playback equipment is acquired by sensor, and the sensing is believed
Breath is sent to multimedia material pushing equipment, so that multimedia material pushing equipment obtains crowd characteristic according to heat transfer agent；
Crowd characteristic is obtained alternatively, acquiring heat transfer agent by sensor and handling, will be sent on the crowd characteristic to multimedia material
Pushing equipment；
The destination multimedia material that the multimedia material pushing equipment is launched is received, the destination multimedia material is institute
Multimedia material pushing equipment is stated according to the matched multimedia material of crowd characteristic；
Play the destination multimedia material.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want
There is also other identical elements in the process, method of element, commodity or equipment.
It will be understood by those skilled in the art that this specification one or more embodiment can provide as method, system or calculating
Machine program product.Therefore, this specification one or more embodiment can be used complete hardware embodiment, complete software embodiment or
The form of embodiment combining software and hardware aspects.Moreover, this specification one or more embodiment can be used at one or
It is multiple wherein include computer usable program code computer-usable storage medium (including but not limited to magnetic disk storage,
CD-ROM, optical memory etc.) on the form of computer program product implemented.
This specification one or more embodiment can computer executable instructions it is general on
It hereinafter describes, such as program module.Generally, program module includes executing particular task or realization particular abstract data type
Routine, programs, objects, component, data structure etc..Can also practice in a distributed computing environment this specification one or
Multiple embodiments, in these distributed computing environments, by being executed by the connected remote processing devices of communication network
Task.In a distributed computing environment, the local and remote computer that program module can be located at including storage equipment is deposited
In storage media.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.At data
For managing apparatus embodiments, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to side
The part of method embodiment illustrates.
It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims
It is interior.In some cases, the movement recorded in detail in the claims or step can be come according to the sequence being different from embodiment
It executes and desired result still may be implemented.In addition, process depicted in the drawing not necessarily require show it is specific suitable
Sequence or consecutive order are just able to achieve desired result.In some embodiments, multitasking and parallel processing be also can
With or may be advantageous.
The foregoing is merely the preferred embodiments of this specification one or more embodiment, not to limit this theory
Bright book one or more embodiment, all within the spirit and principle of this specification one or more embodiment, that is done is any
Modification, equivalent replacement, improvement etc. should be included within the scope of the protection of this specification one or more embodiment.
Claims (17)
1. a kind of multimedia material method for pushing, which comprises
Crowd characteristic is obtained, the crowd characteristic is obtained according to the heat transfer agent of multimedia material playback equipment acquisition, described
Heat transfer agent is that multimedia material playback equipment collects the crowd in place locating for equipment；
According to the crowd characteristic, destination multimedia material to be played is determined；
The destination multimedia material is pushed to the multimedia material playback equipment.
2. according to the method described in claim 1, the crowd characteristic includes at least one of following:
The identity characteristic of crowd's quantity and crowd.
3. determining destination multimedia object to be played according to the method described in claim 1, described according to the crowd characteristic
Material, comprising:
Pre-stored mapping relations are inquired, the mapping relations include: crowd characteristic and corresponding multimedia material；
According to the mapping relations, multimedia material corresponding with the crowd characteristic is obtained, as the destination multimedia object
Material.
4. determining destination multimedia object to be played according to the method described in claim 1, described according to the crowd characteristic
Material, comprising:
The crowd characteristic is input to default domestic model, obtains the corresponding hobby label of the crowd characteristic, the hobby
Label indicates the hobby of the stream of people in multimedia play equipment preset range；
The determining destination multimedia material to match with the hobby label.
5. according to the method described in claim 4, the destination multimedia material that the determination and the hobby label match, packet
It includes:
The determining destination multimedia material to match with the hobby label and number information.
6. determining destination multimedia object to be played according to the method described in claim 1, described according to the crowd characteristic
Material, comprising:
According to the crowd characteristic in historical time section, the prediction crowd characteristic in subsequent time period is predicted；
Pre-stored mapping relations are inquired, the mapping relations include: crowd characteristic and corresponding multimedia material, obtain institute
The corresponding multimedia material of prediction crowd characteristic is stated, as the destination multimedia material.
7. according to the method described in claim 1, being obtained in the heat transfer agent according to the acquisition of multimedia material playback equipment
Before crowd characteristic, the method also includes:
The apparatus bound request that payment application is sent is received, the apparatus bound request includes: that corresponding branch is applied in the payment
Pay the device identification of account number and the multimedia material playback equipment；
Establish the corresponding relationship between the payment accounts mark and device identification.
8. according to the method described in claim 7, the heat transfer agent according to the acquisition of multimedia material playback equipment obtains people
Before group character, the method also includes:
The multimedia material level open notification that the payment application is sent is received, the multimedia material level open notification carries institute
State payment accounts mark；The multimedia material level open notification is for indicating that corresponding multimedia material playback equipment starts to open
With cloud multimedia material receive capabilities；
It according to the corresponding relationship, obtains the payment accounts and identifies corresponding device identification, determine that the device identification is corresponding
Multimedia material playback equipment.
9. according to the method described in claim 7, the method also includes:
The multimedia material upload request that the payment application is sent is received, includes: institute in the multimedia material upload request
State payment accounts mark and upload multimedia material content；
According to the corresponding relationship, obtains the payment accounts and identify corresponding device identification；
The upload multimedia material content is pushed to the corresponding multimedia material playback equipment of the device identification.
10. a kind of playback method of multimedia material, the method is executed by multimedia material playback equipment；The multimedia object
Sensor is provided on material playback equipment, which comprises
The heat transfer agent in the preset range of multimedia material playback equipment is acquired by sensor, and the heat transfer agent is sent out
It send to multimedia material pushing equipment, so that multimedia material pushing equipment obtains crowd characteristic according to heat transfer agent；Alternatively,
It acquires heat transfer agent by sensor and handles and obtain crowd characteristic, will send to the push of multimedia material and set on the crowd characteristic
It is standby；
The destination multimedia material that the multimedia material pushing equipment is launched is received, the destination multimedia material is described more
Media material pushing equipment is according to the matched multimedia material of crowd characteristic；
Play the destination multimedia material.
11. a kind of multimedia material pusher, described device include:
Information receiving module, for obtaining crowd characteristic, the crowd characteristic is acquired according to multimedia material playback equipment
Heat transfer agent obtains, and the heat transfer agent is that multimedia material playback equipment collects the crowd in place locating for equipment；
Multimedia material determining module, for determining destination multimedia material to be played according to the crowd characteristic；
Multimedia material pushing module, for pushing the destination multimedia material to the multimedia material playback equipment.
12. device according to claim 11,
The multimedia material determining module, is specifically used for: inquiring pre-stored mapping relations, the mapping relations include:
Crowd characteristic and corresponding multimedia material；According to the mapping relations, multimedia object corresponding with the crowd characteristic is obtained
Material, as the destination multimedia material.
13. device according to claim 11,
The multimedia material determining module, is specifically used for: according to the crowd characteristic in historical time section, predicting subsequent time period
Interior prediction crowd characteristic；Pre-stored mapping relations are inquired, the mapping relations include crowd characteristic and corresponding more matchmakers
Body material obtains the corresponding multimedia material of the prediction crowd characteristic, as the destination multimedia material.
14. device according to claim 11, described device further include:
Processing module is bound, the apparatus bound request sent for receiving payment application, the apparatus bound request includes: described
The device identification of payment application corresponding payment accounts mark and the multimedia material playback equipment；Establish the payment
Corresponding relationship between account number and device identification.
15. device according to claim 14, described device further include:
Multimedia material receiving module, the multimedia material upload request sent for receiving the payment application, more matchmakers
It include: the payment accounts mark and upload multimedia material content in body material upload request；
The binding processing module is also used to obtain the payment accounts according to the corresponding relationship and identify corresponding equipment mark
Know；
The multimedia material pushing module is also used to the device identification corresponding multimedia material playback equipment push institute
State upload multimedia material content.
16. a kind of multimedia material pushing equipment, the equipment includes memory, processor, and is stored on a memory simultaneously
The computer instruction that can be run on a processor, the processor perform the steps of when executing instruction
Crowd characteristic is obtained, the crowd characteristic is obtained according to the heat transfer agent of multimedia material playback equipment acquisition, described
Heat transfer agent is that multimedia material playback equipment collects the crowd in place locating for equipment；
According to the crowd characteristic, destination multimedia material to be played is determined；
The destination multimedia material is pushed to the multimedia material playback equipment.
17. a kind of multimedia material playback equipment, the equipment includes memory, processor, and is stored on a memory simultaneously
The computer instruction that can be run on a processor, the processor perform the steps of when executing instruction
The heat transfer agent in the preset range of multimedia material playback equipment is acquired by sensor, and the heat transfer agent is sent out
It send to multimedia material pushing equipment, so that multimedia material pushing equipment obtains crowd characteristic according to heat transfer agent；Alternatively,
It acquires heat transfer agent by sensor and handles and obtain crowd characteristic, will send to the push of multimedia material and set on the crowd characteristic
It is standby；
The destination multimedia material that the multimedia material pushing equipment is launched is received, the destination multimedia material is described more
Media material pushing equipment is according to the matched multimedia material of crowd characteristic；
Play the destination multimedia material.
Priority Applications (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811333383.9A CN110060079A (en) | 2018-11-09 | 2018-11-09 | A kind of multimedia material method for pushing and device |
| TW108128878A TWI709098B (en) | 2018-11-09 | 2019-08-14 | Multimedia material pushing method and device |
| PCT/CN2019/110002 WO2020093827A1 (en) | 2018-11-09 | 2019-10-08 | Multimedia material pushing method and apparatus |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811333383.9A CN110060079A (en) | 2018-11-09 | 2018-11-09 | A kind of multimedia material method for pushing and device |
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| Publication Number | Publication Date |
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| CN110060079A true CN110060079A (en) | 2019-07-26 |
Family
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| Application Number | Title | Priority Date | Filing Date |
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| CN201811333383.9A Pending CN110060079A (en) | 2018-11-09 | 2018-11-09 | A kind of multimedia material method for pushing and device |
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|---|---|
| CN (1) | CN110060079A (en) |
| TW (1) | TWI709098B (en) |
| WO (1) | WO2020093827A1 (en) |
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| WO2020093827A1 (en) * | 2018-11-09 | 2020-05-14 | 阿里巴巴集团控股有限公司 | Multimedia material pushing method and apparatus |
| CN113011912A (en) * | 2021-01-22 | 2021-06-22 | 腾讯科技（深圳）有限公司 | Media information processing method, device, electronic equipment and storage medium |
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| TWI761847B (en) * | 2020-06-01 | 2022-04-21 | 鴻海精密工業股份有限公司 | Information pushing method based on visitor flow rate, apparatus, electronic device, and storage medium thereof |
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| TW202018638A (en) | 2020-05-16 |
| TWI709098B (en) | 2020-11-01 |
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Application publication date: 20190726 |