CN110505260B

CN110505260B - Processing method and system of push information, display device and mobile terminal

Info

Publication number: CN110505260B
Application number: CN201810479580.5A
Authority: CN
Inventors: 林孙佳
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-05-18
Filing date: 2018-05-18
Publication date: 2022-05-31
Anticipated expiration: 2038-05-18
Also published as: CN110505260A

Abstract

The application discloses a processing method and system for push information, display equipment and a mobile terminal. Wherein, this system includes: the processing terminal is used for acquiring the offline service information of the target object in the online offline service settlement process; the server is in communication relation with the processing terminal and is used for acquiring first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and the display equipment is in communication relation with the server and is used for displaying the first push information. The method and the device solve the technical problem that in the existing offline service settlement process, the pushed information is not the pushed information which is interesting to the user, so that the user experience is poor.

Description

Processing method and system of push information, display device and mobile terminal

Technical Field

The application relates to the field of internet, in particular to a method and a system for processing push information, display equipment and a mobile terminal.

Background

In the existing offline service settlement process, the receipt is taken back after code scanning settlement is completed through a processing terminal (for example, a POS machine), and during the period, a seller recommends commodities or recommends a preferential combination to a user by using a paper sensing method, however, most of the commodities recommended by the seller are not commodities in which the user is interested, and great sense of reaction and conflict emotion are brought to the user in such an experience link. And the two-dimensional code is difficult to focus, the whole process is complex, and the recommendation efficiency is low through promotion participated by code scanning of the user.

Aiming at the problem that in the existing offline service settlement process, the pushed information is not the pushed information which is interested by the user, so that the user experience is poor, an effective solution is not provided at present.

Disclosure of Invention

The embodiment of the application provides a method and a system for processing push information, display equipment and a mobile terminal, so as to at least solve the technical problem that in the existing offline service settlement process, the push information is not the push information which is interested by a user, so that the user experience is poor.

According to an aspect of an embodiment of the present application, there is provided a system for processing push information, including: the processing terminal is used for acquiring the offline service information of the target object in the online offline service settlement process; the server is in communication relation with the processing terminal and is used for acquiring first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and the display equipment is in communication relation with the server and is used for displaying the first push information.

According to another aspect of the embodiments of the present application, there is also provided a method for processing push information, including: acquiring offline service information of a target object in the online offline service settlement process; obtaining first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and sending the first push information to the display equipment.

According to another aspect of the embodiments of the present application, there is also provided a method for processing push information, including: acquiring offline service information of a target object in the online offline service settlement process; the method comprises the steps that offline service information of a target object is sent to a server, wherein the server acquires first push information associated with the target object according to the offline service information of the target object, and then displays the first push information through a display device, wherein the first push information is used for representing information associated with the target object in online service.

According to another aspect of the embodiments of the present application, there is also provided a method for processing push information, including: receiving first push information which is sent by a server and is associated with a target object in the process of online business settlement, wherein the server obtains the first push information according to the offline business information of the target object sent by a processing terminal, and the first push information is used for representing information which is associated with the target object in online business; and displaying the first push information.

According to another aspect of the embodiments of the present application, there is also provided a method for processing push information, including: receiving second push information sent by a server in the process of online business settlement, wherein the server obtains the second push information according to the offline business information of a target object sent by a processing terminal, and the second push information is used for representing information related to the target object in the online business; displaying the second push information and generating a control instruction; sending a control instruction to a display device, wherein the display device obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

According to another aspect of the embodiments of the present application, there is also provided a display device including: the receiving device is used for receiving first push information which is sent by the server and is associated with a target object in the process of online business settlement, wherein the server obtains the first push information according to the attribute information of the target object sent by the processing terminal, and the first push information represents information which is associated with the target object in online business; and the display screen is connected with the receiving device and used for displaying the first push information.

According to another aspect of the embodiments of the present application, there is also provided a mobile terminal, including: the receiving device is used for receiving second push information sent by the server in the process of online business settlement, wherein the server obtains the second push information according to the attribute information of the target object sent by the processing terminal, and the second push information is used for representing information related to the target object in the online business; the display device is connected with the receiving device and used for displaying the second push information; an input device for generating a control instruction; the sending device is connected with the input device and used for sending a control instruction to the display equipment, wherein the display equipment obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

According to another aspect of the embodiments of the present application, there is also provided a storage medium, where the storage medium includes a stored program, and when the program runs, the apparatus in which the storage medium is located is controlled to execute the processing method of the push information in the foregoing embodiments.

According to another aspect of the embodiments of the present application, there is also provided a processor, where the processor is configured to execute a program, where when the program runs, the method for processing push information in the foregoing embodiments is performed.

According to another aspect of the embodiments of the present application, there is also provided a system for processing push information, including: a processor; and a memory coupled to the processor for providing instructions to the processor for processing the following processing steps: acquiring offline service information of a target object in the online offline service settlement process; obtaining first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in the online service; and sending the first push information to the display equipment.

According to another aspect of the embodiments of the present application, there is also provided a method for processing push information, including: in the process of online business settlement, acquiring offline business information of a target object through a point of sale (POS) machine; the POS machine obtains first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and the POS machine sends the first push information to the electronic screen.

According to another aspect of the embodiments of the present application, there is also provided a system for processing push information, including: the POS machine is used for acquiring offline service information of a target object in the online offline service settlement process; the server is in communication relation with the POS machine and used for acquiring first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and the electronic screen is in communication relation with the server and is used for displaying the first push information.

In the embodiment of the application, in the online service settlement process, first push information associated with a target object is acquired by receiving offline service information of the target object sent by a processing terminal, and the first push information associated with the target object is sent to a display device to be displayed, so that the push information displayed by the display device is the push information associated with the target object, and the purpose of pushing information to a user in a targeted manner is achieved, and the technical problem that the user experience is poor due to the fact that the push information is not the push information interesting to the user in the existing offline service settlement process is solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

fig. 1 is a schematic structural diagram of a page processing system according to embodiment 1 of the present application;

FIG. 2 is an interaction diagram of an alternative push message processing system according to an embodiment of the present application;

fig. 3 is a block diagram of a hardware structure of a computer terminal for implementing a push information processing method according to an embodiment of the present application;

fig. 4 is a flowchart of a method for processing push information according to embodiment 2 of the present application;

fig. 5 is a flowchart of a method for processing push information according to embodiment 3 of the present application;

fig. 6 is a flowchart of a method for processing push information according to embodiment 4 of the present application;

fig. 7 is a flowchart of a method for processing push information according to embodiment 5 of the present application;

fig. 8 is a schematic structural diagram of a processing apparatus for pushing information according to embodiment 6 of the present application;

fig. 9 is a schematic structural diagram of an information push processing apparatus according to embodiment 7 of the present application;

fig. 10 is a schematic structural diagram of an information push processing apparatus according to embodiment 8 of the present application;

fig. 11 is a schematic structural diagram of an information push processing apparatus according to embodiment 9 of the present application;

fig. 12 is a schematic structural diagram of a display device according to an embodiment of the present application;

fig. 13 is a schematic structural diagram of a mobile terminal according to an embodiment of the present application; and

fig. 14 is a flowchart of a method for processing push information according to embodiment 12 of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

First, some terms or terms appearing in the description of the embodiments of the present application are applicable to the following explanations:

POS machine: POS is short for Point Of Sales, a POS machine is a terminal reader equipped with a bar code or an OCR code, and the POS machine mainly aims at providing data service and management functions for commodity and media transactions and performing cashless settlement.

And (3) online service: mainly refers to a series of services that do not have face-to-face conversation interaction, such as internet shopping, and the like, implemented by using virtual media such as the internet.

Offline service: in contrast to online business, real objects are real with physical presence, e.g., offline physical store sales, etc.

Example 1

According to an embodiment of the present application, an embodiment of a processing system for pushing information is provided, and fig. 1 is a schematic structural diagram of a processing system for a page according to embodiment 1 of the present application, as shown in fig. 1, the system includes: a processing terminal 102, a server 104, and a display device 106, wherein,

the processing terminal 102 is used for acquiring offline service information of a target object in the online offline service settlement process; the server 104 is in communication relation with the processing terminal and is used for acquiring first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and the display device 106 is in communication relation with the server and is used for displaying the first push information.

The above-mentioned processing terminal may be a terminal for performing settlement in the offline service, for example, a POS machine, through which the member code, the payment code, the goods purchased by the user, etc. of the user can be scanned, thereby completing the settlement of the entire offline service.

Optionally, the offline service information may include: identification information of the target object and the first object information.

The identification information of the target object may be a user ID for performing offline service settlement, or, based on uniqueness of a member account, the identification information of the target object may also be a member account of a user for performing offline service settlement; the first object information may be commodity information purchased by a user for offline service settlement.

The server may be a server that performs an online service, in which a user performs an online service through a member account, for example, performs internet shopping through a server of a certain e-commerce platform, and the server stores information of the online service corresponding to the member account, for example, commodity information having a purchase intention.

In order to ensure that the first push information acquired by the server has a relationship with the user, the member account used in the settlement of the online service of the user is consistent with the member account used in the online service.

Optionally, the first push information may include one or more of the following: the second object information, the first object set information and the first interactive operation information.

The first object information may be commodity information that a user has an intention to purchase in an online service, for example, commodity information that the user has recently browsed, commodity information that the user has joined a shopping cart, or the like; the first object set information may be preferential combination information in an online service, for example, a preferential combination including a commodity bought by a user in an online service; the first interactive operation information may be interaction with a user in an online service so as to obtain interactive games such as a red envelope, a coupon and the like, and the coupon may be a coupon for performing an offline service next time or a coupon in the online service. For example, the method may be a game of cutting red packets, and the user may obtain red packets with different amounts by playing the game, and the obtained red packets may offset corresponding amounts in the online business settlement.

In an optional embodiment, in the process of settlement of the offline service, in order to recommend commodities to the user more specifically, the offline service and the online service may be combined, and commodities and preferential combinations that the user has an intention to purchase are acquired from the server according to the member account of the user.

In another optional embodiment, in the process of settlement of the offline service, before the payment of the user, the offline service and the online service can be combined, the interactive game is acquired from the server according to the member account of the user, and the online commodity is recommended according to the result of the game.

The display device may be an electronic screen placed in the offline physical store, for example, may be a large screen placed in the offline physical store.

Two preferred embodiments of the present application are illustrated below by taking an e-commerce store as an example:

in a first preferred embodiment, when a user performs a payment transaction in a payment counter area in an offline store, the user may present a member code or a settlement code of the user to a sales clerk, the sales clerk may obtain a member account of the user and information of goods purchased by the user by scanning the code with a POS machine, before the user performs the payment, the POS machine may transmit the obtained related information to a server, the server presents the purchase intention goods information and the offer combination information of the user on an electronic screen through an algorithm, the user may check the purchase intention goods information and the offer combination information displayed on the electronic screen, select whether to purchase, and realize that the electronic screen is triggered by the POS machine to display exclusive recommendation information to complete promotion recommendation experience.

In a second preferred embodiment, when a user performs a payment transaction in a payment counter area in an online store, the user may present a member code or a settlement code of the user to a sales clerk, the sales clerk may obtain a member account of the user and information of goods purchased by the user by scanning the code with a POS machine, before the user performs the payment, the POS machine may transmit the obtained related information to a server, the server presents an interactive game of the user on an electronic screen through an algorithm, and the user may obtain a red envelope or a coupon by performing the interactive game, thereby prompting the user to consume again, and realizing triggering the electronic screen to display exclusive recommendation information through the POS machine, and completing promotion recommendation experience.

Based on the scheme defined in the embodiment, the offline service information of the target object is acquired through the processing terminal in the online offline service settlement process; acquiring first push information associated with a target object by a server according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and displaying the first push information through the display equipment.

Through the scheme provided by the embodiment of the application, the purpose of pushing information to the user in a targeted manner is achieved, the increase of the passive marketing opportunity is realized, the affinity of the pushed information is increased, the technical effect of user experience is enhanced, and the technical problem that the user experience is poor due to the fact that the pushed information is not the pushed information which the user is interested in the existing offline service settlement process is solved.

In an optional embodiment provided by the present application, the system further comprises: a mobile terminal. Wherein the content of the first and second substances,

the server is further configured to obtain second push information associated with the target object according to the offline service information, where the second push information includes one or more of the following: the second object information, the first object set information and the second interactive operation information; and the mobile terminal has a communication relation with the display equipment and is used for performing data interaction with the display equipment based on the second push information.

The mobile terminal can be a smart phone (including an Android phone and an IOS phone), a tablet computer, an IPAD, a palm computer, a notebook computer and other terminals used by a user, and the user can connect the mobile terminal with the display device through a network.

It should be noted that, in order to implement data interaction between the mobile terminal and the display device, a corresponding client may be provided on the mobile terminal in advance, and the client may receive the second push information sent by the server.

In an optional embodiment, in order to implement data interaction between the mobile terminal and the display device, the server needs to send first push information to the display device and send second push information corresponding to the first push information to the mobile terminal, specifically, when the first push information includes commodity information with an intention of purchase, the second push information may include the same commodity information; when the first push information includes the offer combination information, the second push information may include the same offer combination information; when the first push information comprises an interactive game, the second push information may comprise a controller of the interactive game.

Two preferred embodiments of the present application are illustrated below, again taking an e-commerce off-line store as an example:

in a first preferred embodiment, the server presents the purchase intention commodity information and the discount combination information of the user on the electronic screen, and simultaneously sends the purchase intention commodity information and the discount combination information of the user to the mobile terminal for displaying by the mobile terminal, and the user can realize the control of the electronic screen by operating the mobile terminal.

In a second preferred embodiment, the server can send the controller of the interactive game to the mobile terminal while presenting the interactive game of the user on the electronic screen, and the user can control the electronic screen by operating the mobile terminal to complete the whole game experience.

In an optional embodiment provided by the present application, the mobile terminal is further configured to generate a control instruction based on the second push information; the display device is further used for obtaining a data interaction result according to the control instruction and sending the data interaction result to the processing terminal, wherein the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

It should be noted that, a user sends a corresponding control instruction to the display device by operating the mobile terminal, and the display device executes a corresponding operation, so that it is as if the user directly operates on the display device.

In an optional embodiment, when both the commodity information and the offer combination information are displayed on the display device and the mobile terminal, the user can select the interested commodity information or the offer combination information by operating the mobile terminal, and generate a corresponding control instruction as a selection instruction, wherein the selection instruction comprises the commodity information ID or the offer combination information ID selected by the user.

In another optional embodiment, the interactive game is displayed on the display device, the controller of the interactive game is displayed on the mobile terminal, and the user can generate a corresponding operation control instruction, such as a click instruction, a slide instruction, and the like, by operating the mobile terminal, so as to control the interactive game in the display device to execute a corresponding operation.

In the following, a preferred embodiment of the present application is illustrated by taking an e-commerce online store and an interactive game as an example of a red cutting package:

when a user carries out payment transaction in a payment counter area in an off-line store, the user can show own member code or settlement code to a sales clerk, the sales clerk can use a POS machine to scan the code to obtain a member account number of the user and commodity information purchased by the user, before the user carries out payment, the POS machine can transmit the obtained related information to a server, the server displays an interactive game of the user on an electronic screen through an algorithm, meanwhile, the server sends a controller corresponding to the interactive game to a mobile terminal, the user can carry out sliding operation on the mobile terminal to generate a control instruction, a display device displays a corresponding sliding track and displays the effect that a red packet is cut open on the basis of the control instruction, so that the number of the red packets cut open by the user is obtained, namely the interactive game result, the same amount in the consumption is further obtained, the red packet is offset, the POS machine completes corresponding preferential settlement and prints the receipt bill, so that the POS machine triggers the electronic screen to display exclusive recommendation information, and sales promotion recommendation experience is completed.

In an optional embodiment provided by the present application, the processing terminal is further configured to print third object information and/or second object set information.

It should be noted that the POS machine can print the commodity information and the preferential combination information selected by the user on the receipt bill, so that the user can perform online business transaction according to the commodity information and the preferential combination information on the receipt bill.

A preferred embodiment of the present application is illustrated below, again taking an e-commerce off-line store as an example:

when the user performs payment transaction in the payment counter area of the online off-line store, the user can show the self member code or the settlement code to the sales clerk, the sales clerk can obtain the member account number of the user and the commodity information purchased by the user by scanning the code by using the POS machine, before the user pays, the POS machine can transmit the acquired related information to the server, the server displays the purchase intention commodity information and the preferential combination information of the user on the electronic screen through an algorithm, the user can check the purchase intention commodity information and the preferential combination information displayed on the electronic screen, select interested commodity information and preferential combination information, the POS machine completes corresponding preferential settlement, and the commodity information and the preferential combination information selected by the user are printed on the receipt bill, so that the electronic screen is triggered by the POS machine to display the exclusive recommendation information, and the promotion recommendation experience is completed.

In an optional embodiment provided by the present application, the processing terminal includes: a scanning device and a processing device, wherein,

the scanning device is used for scanning an image carrying the identification information of the target object; and the processing device is connected with the scanning device and used for identifying the image to obtain the identification information of the target object.

Optionally, the image is a barcode or a two-dimensional code.

The barcode or the two-dimensional code may be a member code or a payment code installed on a mobile terminal of a user, and the member code or the payment code carries a user ID or a member account.

The scanning device can be a code scanning gun of the POS machine, and the member code or the payment code displayed on the mobile terminal can be scanned through the code scanning gun to obtain corresponding image information.

The processing device may be a processor of a POS machine, and the processor has an image recognition function, and obtains a user ID or a member account by performing image recognition on an image scanned by a code scanner.

when a user carries out payment transaction in a payment counter area in an online off-line store, the user can show a member code or a settlement code of the user to a sales clerk, the sales clerk uses a code scanning machine to scan the code, and the member account number of the user and commodity information purchased by the user are obtained through a processor.

Fig. 2 is an interaction diagram of an alternative information push processing system according to an embodiment of the present application, and as shown in fig. 2, the processing system may include: POS machine, cell-phone, server and electronic screen, wherein, POS machine still including sweep a yard rifle, specific interactive flow as follows:

step S202, the sales clerk scans the member code or the settlement code on the mobile phone of the user through a code scanning gun.

And step S204, the code scanning gun transmits the image information to the POS machine.

In step S206, the POS machine transmits the user ID and the purchased article information to the server.

And step S208, the server displays the purchase intention commodity information, the preferential combination information and other related information or interactive games of the user on the electronic screen through an algorithm.

Step S210, while the step S208 occurs, the server pushes the purchase intention commodity information and the benefit combination information of the user or the controller of the interactive game to the user client, and triggers the mobile phone to interact with the electronic screen.

And step S212, the user perceives the related content on the electronic screen, participates in interaction on the mobile phone, and the electronic screen displays the related state in a linkage manner.

And step S214, the electronic screen pushes the response interaction result or the related information selected by the user to the POS machine.

And step S216, the POS machine completes corresponding preference settlement, and corresponding targeted information, commodity recommendation and preference combination are printed on the receipt bill.

Through the steps, the sales promotion recommending scheme of multi-terminal linkage facing the place is provided, a sales clerk scans a code gun through a POS machine, scans member codes on a terminal with instant messaging installed by a user, triggers the interaction between an exclusive recommending information display of an electronic large screen end and an instant messaging tool and the electronic large screen, and can print a part of sales promotion recommending information receipt on a recommending mode of a bill of the POS, so that accurate shopping guide recommending experience is realized, and the passive marketing opportunity of multi-terminal linkage of a customer is increased.

Example 2

According to an embodiment of the present application, there is also provided an embodiment of a processing method for pushing information, where it is to be noted that the steps shown in the flowchart of the drawings may be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in an order different from that here.

The method provided by the first embodiment of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Fig. 3 shows a block diagram of a hardware structure of a computer terminal for implementing a push information processing method. As shown in fig. 3, the computer terminal 30 may include one or more (shown as 302a, 302b, … …, 302 n) processors 302 (the processors 302 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a memory 304 for storing data, and a transmission device 306 for communication functions. Besides, the method can also comprise the following steps: a display, an input/output interface (I/O interface), a Universal Serial Bus (USB) port (which may be included as one of the ports of the I/O interface), a network interface, a power source, and/or a camera. It will be understood by those skilled in the art that the structure shown in fig. 3 is only an illustration and is not intended to limit the structure of the electronic device. For example, the computer terminal 30 may also include more or fewer components than shown in FIG. 3, or have a different configuration than shown in FIG. 3.

The memory 304 may be used to store software programs and modules of application software, such as program instructions/data storage devices corresponding to the processing method of the pushed information in the embodiment of the present application, and the processor 302 executes various functional applications and data processing by running the software programs and modules stored in the memory 304, that is, implements the processing method of the pushed information. The memory 304 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 304 may further include memory located remotely from the processor 302, which may be connected to the computer terminal 30 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission device 306 is used for receiving or sending data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal 30. In one example, the transmission device 306 includes a Network adapter (NIC) that can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission device 306 can be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.

The display may be, for example, a touch screen type Liquid Crystal Display (LCD) that may enable a user to interact with a user interface of the computer terminal 30 (or mobile device).

Fig. 3 shows a block diagram of a hardware structure, which may be taken as an exemplary block diagram of the computer terminal 30, and may also be taken as an exemplary block diagram of the server, in an alternative embodiment, fig. 1 shows an embodiment using the computer terminal 30 shown in fig. 1 as [ for example, a sending end, a receiving end, etc. ] in a block diagram. As shown in fig. 1, the computer terminal 30 may be connected or electronically connected via a data network to one or more servers [ e.g., a security server, a resource server, a game server, etc. ]. In an alternative embodiment, the computer terminal 30 may be any mobile computing device. The data network connection may be a local area network connection, a wide area network connection, an internet connection, or other type of data network connection. The computer terminal 30 may execute to connect to a network service executed by a server (e.g., a secure server) or a group of servers. A web server is a network-based user service such as a social network, cloud resources, email, online payment, or other online application.

Under the operating environment, the application provides a method for processing push information as shown in fig. 4. Fig. 4 is a flowchart of a method for processing push information according to embodiment 2 of the present application. As shown in fig. 4, the method may include the steps of:

and step S402, acquiring the offline service information of the target object in the online service settlement process.

Step S404, obtaining first push information associated with the target object according to the offline service information of the target object, where the first push information is used to represent information associated with the target object in the online service.

In order to ensure that the first push information acquired by the server has a relationship with the user, the member account used in the settlement of the offline service of the user is consistent with the member account used in the online service.

The first object information may be commodity information that a user has an intention to purchase in an online service, for example, commodity information that the user has recently browsed, commodity information that the user has joined a shopping cart, or the like; the first object set information may be preference combination information in an online service, for example, a preference combination including a commodity bought by a user in an online service; the first interactive operation information may be interaction with a user in an online service so as to obtain interactive games such as a red envelope, a coupon and the like, and the coupon may be a coupon for performing an offline service next time or a coupon in the online service. For example, the method may be a game of cutting a red envelope, and the user may obtain red envelopes with different amounts by playing the game, and the obtained red envelopes may offset corresponding amounts in the online business settlement.

Step S406, sending the first push information to the display device.

Based on the scheme defined in the embodiment, the offline service information of the target object is acquired in the online service settlement process; obtaining first push information associated with a target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and sending the first push information to the display equipment.

In an optional embodiment provided by the present application, the method further includes: acquiring second push information associated with the target object according to the offline service information, wherein the second push information comprises one or more of the following: second object information, first object set information and second interactive operation information; and sending the second pushing information to the mobile terminal, wherein the mobile terminal performs data interaction with the display equipment based on the second pushing information.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

Through the description of the foregoing embodiments, it is clear to those skilled in the art that the method according to the foregoing embodiments may be implemented by software plus a necessary general hardware platform, and certainly may also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method of the embodiments of the present application.

It should be noted that, reference may be made to the relevant description in embodiment 1 for a preferred implementation of this embodiment, and details are not described here again.

Example 3

Fig. 5 is a flowchart of a method for processing push information according to embodiment 3 of the present application. As shown in fig. 5, the method may include the steps of:

step S502, in the process of online business settlement, acquiring the offline business information of the target object.

The identification information of the target object may be a user ID for performing offline service settlement, or, based on uniqueness of a member account, the identification information of the target object may also be a member account of a user for performing offline service settlement; the first object information may be information of a commodity purchased by the user for offline settlement of services.

Step S504, sending the offline service information of the target object to a server, wherein the server acquires first push information associated with the target object according to the offline service information of the target object, and then displays the first push information through a display device, wherein the first push information is used for representing information associated with the target object in the online service.

The first object information may be commodity information that a user has an intention to purchase in an online service, for example, commodity information that the user has recently browsed, commodity information that the user has joined a shopping cart, or the like; the first object set information may be preference combination information in an online service, for example, a preference combination including a commodity bought by a user in an online service; the first interactive operation information may be interaction with a user in an online service so as to obtain interactive games such as a red envelope, a coupon and the like, and the coupon may be a coupon for performing an offline service next time or a coupon in the online service. For example, the method may be a game of cutting red packets, and the user may obtain red packets with different amounts by playing the game, and the obtained red packets may offset corresponding amounts in the online business settlement.

Based on the scheme defined in the embodiment, the offline service information of the target object is acquired in the online service settlement process; the method comprises the steps that offline service information of a target object is sent to a server, the server acquires first pushing information associated with the target object according to the offline service information of the target object, and then the first pushing information is displayed through a display device and used for representing information associated with the target object in online service.

In an optional embodiment provided by the present application, the method further comprises the following steps: receiving a data interaction result returned by the display device, wherein the data interaction result may include one or more of the following: and the third object information, the second object set information and the interactive operation result data.

In an optional embodiment provided by the present application, after receiving a data interaction result returned by the display device, the method further includes the following steps: and printing the third object information and/or the second object set information.

In an optional embodiment provided by the present application, the obtaining of the offline service information of the target object may include the following steps: scanning an image carrying identification information of a target object by a scanning device; and identifying the image through a processing device to obtain the identification information of the target object.

Example 4

Fig. 6 is a flowchart of a method for processing push information according to embodiment 4 of the present application. As shown in fig. 6, the method may include the steps of:

step S602, in the process of online business settlement, receiving first push information which is sent by a server and is associated with a target object, wherein the server obtains the first push information according to the offline business information of the target object sent by a processing terminal, and the first push information is used for representing information which is associated with the target object in the online business.

The above-mentioned processing terminal may be a terminal for performing settlement in the offline service, for example, a POS machine, through which the member code, the payment code, the goods purchased by the user, and the like of the user can be scanned, thereby completing the settlement of the entire offline service.

Step S604, displaying the first push information.

Based on the scheme defined in the embodiment, it can be known that, in the process of online offline service settlement, first push information which is sent by a server and is associated with a target object is received, the server obtains the first push information according to the offline service information of the target object sent by a processing terminal, and the first push information is used for representing information which is associated with the target object in the online service; and displaying the first push information.

In an optional embodiment provided by the present application, the method further comprises the steps of: receiving a control instruction generated by the mobile terminal based on the second push information, and acquiring and outputting the second push information associated with the target object by the server according to the offline service information, wherein the second push information comprises one or more of the following: the second object information, the first object set information and the second interactive operation information; obtaining a data interaction result according to the control instruction, wherein the data interaction result can comprise one or more of the following: third object information, second object set information and interactive operation result data; and sending the data interaction result to a processing terminal.

Example 5

According to the embodiment of the present application, there is also provided an embodiment of a processing method for pushing information, it should be noted that the steps shown in the flowchart of the attached drawings may be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in an order different from that of the flowchart.

Fig. 7 is a flowchart of a method for processing push information according to embodiment 5 of the present application. As shown in fig. 7, the method may include the steps of:

step S702, in the process of online business settlement, receiving second push information sent by the server, wherein the server obtains the second push information according to the offline business information of the target object sent by the processing terminal, and the second push information is used for representing information associated with the target object in the online business.

Step S704, displaying the second push information, and generating a control instruction.

Step S706, sending a control instruction to a display device, wherein the display device obtains a data interaction result according to the control instruction, wherein the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

Based on the scheme defined in the embodiment, it can be known that, in the process of online offline service settlement, second push information sent by a server is received, the server obtains the second push information according to the offline service information of a target object sent by a processing terminal, and the second push information is used for representing information associated with the target object in the online service; displaying the second push information and generating a control instruction; sending a control instruction to a display device, wherein the display device obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

Through the scheme provided by the embodiment of the application, the aim of pushing the information to the user in a targeted manner is achieved, the purposes of increasing the passive marketing opportunities, increasing the affinity of the pushed information and enhancing the technical effect of user experience are achieved, and the technical problem that the user experience is poor due to the fact that the pushed information is not the pushed information interesting to the user in the existing offline service settlement process is solved.

It should be noted that, reference may be made to the relevant description in embodiment 1 for a preferred implementation of this embodiment, and details are not repeated here.

Example 6

According to an embodiment of the present application, there is also provided a pushed information processing apparatus for implementing the above pushed information processing method, as shown in fig. 8, the apparatus includes: a first acquisition module 80, a processing module 82, and a first sending module 84, wherein,

a first obtaining module 80, configured to obtain offline service information of a target object in an online offline service settlement process; the processing module 82 is configured to obtain first push information associated with the target object according to offline service information of the target object, where the first push information is used to represent information associated with the target object in the online service; a first sending module 84, configured to send the first push information to the display device.

It should be noted here that the first acquiring module 80, the processing module 82 and the first sending module 84 correspond to steps S402 to S406 in embodiment 2, and the three modules are the same as the corresponding steps in the implementation example and the application scenario, but are not limited to the disclosure in embodiment 2. It should be noted that the above modules may be operated in the computer terminal 30 provided in embodiment 2 as a part of the apparatus.

Based on the scheme defined in the above embodiment, it can be known that the first obtaining module is used for obtaining the offline service information of the target object in the online offline service settlement process; the processing module is used for obtaining first pushing information associated with the target object according to the offline service information of the target object, wherein the first pushing information is used for representing information associated with the target object in the online service; and the first sending module is used for sending the first push information to the display equipment.

In an optional embodiment provided by the present application, the apparatus further comprises: a second obtaining module, configured to obtain, according to the offline service information, second push information associated with the target object, where the second push information includes one or more of the following: the second object information, the first object set information and the second interactive operation information; and the second sending module is used for sending the second pushing information to the mobile terminal, wherein the mobile terminal performs data interaction with the display equipment based on the second pushing information.

It should be noted that, reference may be made to the relevant description in embodiments 1 and 2 for a preferred implementation of this embodiment, and details are not described here again.

Example 7

According to an embodiment of the present application, there is also provided a push information processing apparatus for implementing the above-described push information processing method, as shown in fig. 9, the apparatus including: an acquisition module 90 and a sending module 92, wherein,

the obtaining module 90 is configured to obtain offline service information of the target object during the online service settlement process; the sending module 92 is configured to send the offline service information of the target object to the server, where the server obtains first push information associated with the target object according to the offline service information of the target object, and displays the first push information through the display device, where the first push information is used to represent information associated with the target object in the online service.

It should be noted here that the above-mentioned obtaining module 90 and sending module 92 correspond to steps S502 to S504 in embodiment 3, and the two modules are the same as the examples and application scenarios realized by the corresponding steps, but are not limited to the disclosure of embodiment 3.

Based on the scheme defined in the above embodiment, it can be known that the obtaining module is used for obtaining the offline service information of the target object in the online offline service settlement process; the server acquires first push information associated with the target object according to the offline service information of the target object, and displays the first push information through the display equipment, wherein the first push information is used for representing information associated with the target object in the online service.

In an optional embodiment provided by the present application, the apparatus further comprises: the receiving module is used for receiving a data interaction result returned by the display device, and the data interaction result may include one or more of the following: and the third object information, the second object set information and the interactive operation result data.

In an optional embodiment provided by the present application, the apparatus further includes: and the printing module is used for printing the third object information and/or the second object set information.

In an optional embodiment provided by the present application, the obtaining module may include: the scanning submodule is used for scanning an image carrying the identification information of the target object through a scanning device; and the recognition submodule is used for recognizing the image through the processing device to obtain the identification information of the target object.

It should be noted that, reference may be made to the relevant description in embodiments 1 and 3 for a preferred implementation of this embodiment, and details are not described here.

Example 8

According to an embodiment of the present application, there is also provided a push information processing apparatus for implementing the above-described push information processing method, as shown in fig. 10, the apparatus including: a first receiving module 100 and a display module 102, wherein,

the first receiving module 100 is configured to receive first push information associated with a target object and sent by a server in a process of online offline service settlement, where the server obtains the first push information according to offline service information of the target object and sent by a processing terminal, and the first push information is used to represent information associated with the target object in an online service; the display module 102 is configured to display the first push information.

It should be noted here that the first receiving module 100 and the display module 102 correspond to steps S602 to S604 in embodiment 4, and the two modules are the same as the corresponding steps in the implementation example and application scenario, but are not limited to the disclosure of embodiment 4.

Based on the scheme defined in the foregoing embodiment, it can be known that the first receiving module is configured to receive, in a process of online offline service settlement, first push information associated with a target object and sent by a server, where the server obtains the first push information according to offline service information of the target object sent by a processing terminal, and the first push information is used to represent information associated with the target object in an online service; and the display module is used for displaying the first push information.

In an optional embodiment provided by the present application, the apparatus further comprises: the second receiving module is used for receiving a control instruction generated by the mobile terminal based on second push information, the server acquires and outputs the second push information associated with the target object according to the offline service information, and the second push information comprises one or more of the following: the second object information, the first object set information and the second interactive operation information; the processing module is used for obtaining a data interaction result according to the control instruction, and the data interaction result may include one or more of the following: third object information, second object set information and interactive operation result data; and the sending module is used for sending the data interaction result to the processing terminal.

It should be noted that, reference may be made to the relevant description in embodiments 1 and 4 for a preferred implementation of this embodiment, and details are not described here again.

Example 9

According to an embodiment of the present application, there is also provided a push information processing apparatus for implementing the above-described push information processing method, as shown in fig. 11, the apparatus including: a receiving module 110, a generating module 112, and a transmitting module 114, wherein,

the receiving module 110 is configured to receive second push information sent by the server in the process of online offline service settlement, where the server obtains the second push information according to offline service information of a target object sent by the processing terminal, and the second push information is used to represent information associated with the target object in the online service; the generating module 112 is configured to display the second push information and generate a control instruction; a sending module 114, configured to send a control instruction to a display device, where the display device obtains a data interaction result according to the control instruction, where the data interaction result includes one or more of the following: and the third object information, the second object set information and the interactive operation result data.

It should be noted here that the receiving module 110, the generating module 112, and the sending module 114 correspond to steps S702 to S706 in embodiment 5, and the three modules are the same as the corresponding steps in the implementation example and application scenario, but are not limited to the disclosure in embodiment 5.

Based on the scheme defined in the embodiment, it can be known that the receiving module is configured to receive second push information sent by the server in the offline service settlement process, where the server obtains the second push information according to the offline service information of the target object sent by the processing terminal, and the second push information is used to represent information associated with the target object in the online service; the generating module is used for displaying the second push information and generating a control instruction; the sending module is used for sending a control instruction to the display device, and the display device obtains a data interaction result according to the control instruction, wherein the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

It should be noted that, reference may be made to the relevant description in embodiments 1 and 5 for a preferred implementation of this embodiment, and details are not described here again.

Example 10

According to an embodiment of the present application, there is also provided a display device, as shown in fig. 12, the display device 120 including: a receiving device 122 and a display screen 124, wherein,

the receiving device 122 is configured to receive first push information associated with a target object and sent by a server in a process of online service settlement, where the server obtains the first push information according to attribute information of the target object sent by a processing terminal, and the first push information represents information associated with the target object in an online service; and the display screen 124 is connected with the receiving device and is used for displaying the first push information.

Based on the scheme defined in the embodiment, it can be known that, in the process of online offline service settlement, first push information which is sent by a server and is associated with a target object is received through a receiving device, the server obtains the first push information according to the offline service information of the target object sent by a processing terminal, and the first push information is used for representing information which is associated with the target object in the online service; and displaying the first push information through the display screen.

In an optional embodiment provided by the present application, the display device further comprises: the receiving device is further used for receiving a control instruction generated by the mobile terminal based on the second push information, the server acquires and outputs the second push information associated with the target object according to the offline service information, and the second push information comprises one or more of the following: the second object information, the first object set information and the second interactive operation information; and the processing device is connected with the receiving device and is used for obtaining a data interaction result according to the control instruction, and the data interaction result can comprise one or more of the following: third object information, second object set information and interactive operation result data; and the sending device is connected with the processing device and used for sending the data interaction result to the processing terminal.

Example 11

According to an embodiment of the present application, there is also provided a mobile terminal, as shown in fig. 13, the mobile terminal 130 includes: a receiving device 132, a display device 134, an input device 136, and a transmitting device 138, wherein,

a receiving device 132, configured to receive second push information sent by the server in a service settlement process under the line, where the server obtains the second push information according to attribute information of a target object sent by the processing terminal, and the second push information is used to represent information associated with the target object in the on-line service; a display device 134 connected to the receiving device for displaying the second push information; an input device 136 for generating control instructions; a sending device 138, connected to the input device, for sending the control instruction to the display device, where the display device obtains a data interaction result according to the control instruction, where the data interaction result includes one or more of the following: and the third object information, the second object set information and the interactive operation result data.

The server may be a server that performs an online service, in which a user performs an online service through a member account, for example, performs internet shopping through a server of a certain platform, and the server stores information of the online service corresponding to the member account, for example, commodity information having an intention of purchase.

Based on the scheme defined in the embodiment, it can be known that, in the process of online offline service settlement, the receiving device receives second push information sent by the server, the server obtains the second push information according to the offline service information of the target object sent by the processing terminal, and the second push information is used for representing information associated with the target object in the online service; displaying the second push information through the display device; generating a control instruction through an input device; sending a control instruction to a display device through a sending device, wherein the display device obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

Example 12

Fig. 14 is a flowchart of a method for processing push information according to embodiment 12 of the present application. As shown in fig. 14, the method may include the steps of:

step S1402, in the process of online business settlement, the online business information of the target object is obtained through the POS machine of the sales terminal.

In the above step S1402, the POS scans the member code, the payment code, the goods purchased by the user, and the like of the user, thereby completing the entire offline service settlement.

In step S1404, the POS obtains first push information associated with the target object according to the offline service information of the target object, where the first push information is used to represent information associated with the target object in the online service.

In order to ensure that the first push information acquired by the POS machine has a relationship with the user, the member account used in the settlement of the online service of the user is consistent with the member account used in the online service.

The first object information may be commodity information that the user has an intention to purchase in an online business, for example, commodity information that the user has recently browsed, commodity information that the user joins in a shopping cart, or the like; the first object set information may be preference combination information in an online service, for example, a preference combination including a commodity bought by a user in an online service; the first interactive operation information may be interaction with a user in an online service so as to obtain interactive games such as a red envelope, a coupon and the like, and the coupon may be a coupon for performing an offline service next time or a coupon in the online service. For example, the method may be a game of cutting red packets, and the user may obtain red packets with different amounts by playing the game, and the obtained red packets may offset corresponding amounts in the online business settlement.

In step S1406, the POS machine sends the first push information to the electronic screen.

The electronic screen may be an electronic screen placed in a physical store, for example, a large screen placed in a physical store.

Based on the scheme defined by the embodiment, the offline service information of the target object is obtained through the POS machine of the sales terminal in the online offline service settlement process; the POS machine obtains first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in the online service; and the POS machine sends the first push information to the display equipment.

Example 13

According to an embodiment of the present application, there is also provided an embodiment of a system for processing push information, including: POS machine, server and electronic screen, among them,

the POS machine is used for acquiring offline service information of a target object in the online offline service settlement process; the server is in communication relation with the POS machine and used for acquiring first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; and the electronic screen is in communication relation with the server and is used for displaying the first push information.

The POS machine can scan the member code, the payment code, the commodity purchased by the user and the like of the user, so that the whole off-line business settlement is completed.

Based on the scheme defined in the embodiment, the POS machine can acquire the offline service information of the target object in the online offline service settlement process; the server obtains first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in the online service; and displaying the first push information through the display equipment.

Example 14

According to an embodiment of the present application, there is also provided an information processing system for implementing the above method for processing push information, including:

a processor; and

a memory coupled to the processor for providing instructions to the processor for processing the following processing steps: acquiring offline service information of a target object in the online offline service settlement process; obtaining first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in the online service; and sending the first push information to the display equipment.

Based on the scheme defined by the embodiment, the processing terminal can acquire the offline service information of the target object in the online service settlement process; the server acquires first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in the online service; the display device displays the first push information.

Example 15

The embodiment of the application can provide a computer terminal, and the computer terminal can be any one computer terminal device in a computer terminal group. Optionally, in this embodiment, the computer terminal may also be replaced with a terminal device such as a mobile terminal.

Optionally, in this embodiment, the computer terminal may be located in at least one network device of a plurality of network devices of a computer network.

In this embodiment, the computer terminal may execute program codes of the following steps in the push information processing method: acquiring offline service information of a target object in the online offline service settlement process; obtaining first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in the online service; and sending the first push information to the display equipment.

In this embodiment, the computer terminal may execute program codes of the following steps in the push information processing method: acquiring offline service information of a target object in the online offline service settlement process; the method comprises the steps that offline service information of a target object is sent to a server, wherein the server acquires first push information associated with the target object according to the offline service information of the target object, and then displays the first push information through a display device, wherein the first push information is used for representing information associated with the target object in online service.

In this embodiment, the computer terminal may execute program codes of the following steps in the push information processing method: receiving first push information which is sent by a server and is associated with a target object in the process of online business settlement, wherein the server obtains the first push information according to the offline business information of the target object sent by a processing terminal, and the first push information is used for representing information which is associated with the target object in online business; and displaying the first push information.

In this embodiment, the computer terminal may execute program codes of the following steps in the push information processing method: receiving second push information sent by a server in the process of online business settlement, wherein the server obtains the second push information according to the offline business information of a target object sent by a processing terminal, and the second push information is used for representing information related to the target object in the online business; displaying the second push information and generating a control instruction; sending a control instruction to a display device, wherein the display device obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

By adopting the embodiment of the application, a scheme for processing the push information is provided. In the online business settlement process, first push information associated with a target object is obtained by receiving offline business information of the target object sent by a processing terminal, and the first push information associated with the target object is sent to a display device to be displayed, so that the push information displayed by the display device is the push information associated with the target object, the aim of pushing the information to a user in a targeted manner is achieved, and the technical problem that the user experience is poor due to the fact that the push information is not the push information interesting to the user in the existing offline business settlement process is solved.

It can be understood by those skilled in the art that the structure shown in fig. 3 is only an illustration, and the computer terminal may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palmtop computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 3 is a diagram illustrating the structure of the electronic device. For example, the computer terminal 3 may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in fig. 3, or have a different configuration than shown in fig. 3.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

Example 16

Embodiments of the present application also provide a storage medium. Optionally, in this embodiment, the storage medium may be configured to store a program code executed by the processing method for pushing information provided in the first embodiment.

Optionally, in this embodiment, the storage medium may be located in any one of computer terminals in a computer terminal group in a computer network, or in any one of mobile terminals in a mobile terminal group.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: acquiring offline service information of a target object in the online offline service settlement process; obtaining first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in the online service; and sending the first push information to the display equipment.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: acquiring offline service information of a target object in the online offline service settlement process; the method comprises the steps that offline service information of a target object is sent to a server, wherein the server acquires first push information associated with the target object according to the offline service information of the target object, and then displays the first push information through a display device, wherein the first push information is used for representing information associated with the target object in online service.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: receiving first push information which is sent by a server and is associated with a target object in the process of online business settlement, wherein the server obtains the first push information according to the offline business information of the target object sent by a processing terminal, and the first push information is used for representing information which is associated with the target object in online business; and displaying the first push information.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: receiving second push information sent by the server in the online business settlement process, wherein the server obtains the second push information according to the offline business information of the target object sent by the processing terminal, and the second push information is used for representing information associated with the target object in the online business; displaying the second push information and generating a control instruction; sending a control instruction to a display device, wherein the display device obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and the interactive operation result data.

The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.

Claims

1. A system for processing pushed information, comprising:

the processing terminal is used for acquiring the offline service information of the target object in the online offline service settlement process;

a server, having a communication relationship with the processing terminal, and configured to obtain first push information associated with the target object according to offline service information of the target object, where the first push information is used to represent information associated with the target object in online service, and the first push information at least includes: the first interactive operation information is used for representing an interactive game interacted with the target object in the online service;

the display equipment has a communication relation with the server and is used for displaying the first push information;

the server is further used for obtaining interactive operation result data corresponding to the interactive game and conducting offline service settlement based on the interactive operation result data.

2. The system of claim 1, wherein the offline service information comprises: the identification information of the target object and the first object information, the first push information including one or more of: second object information, first object set information.

3. The system of claim 2,

the server is further configured to obtain second push information associated with the target object according to the offline service information, where the second push information includes one or more of the following: the second object information, the first object set information and second interactive operation information;

the system further comprises: and the mobile terminal has a communication relation with the display equipment and is used for carrying out data interaction with the display equipment based on the second push information.

4. The system of claim 3,

the mobile terminal is further used for generating a control instruction based on the second push information;

the display device is further configured to obtain a data interaction result according to the control instruction, and send the data interaction result to the processing terminal, where the data interaction result includes one or more of the following: and the third object information, the second object set information and the interactive operation result data.

5. The system according to claim 4, wherein the processing terminal is further configured to print the third object information and/or the second object set information.

6. The system of claim 1, wherein the processing terminal comprises:

the scanning device is used for scanning an image carrying the identification information of the target object;

and the processing device is connected with the scanning device and used for identifying the image to obtain the identification information of the target object.

7. The system of claim 6, wherein the image is a barcode or a two-dimensional code.

8. A method for processing push information is characterized by comprising the following steps:

acquiring offline service information of a target object in the online offline service settlement process;

obtaining first push information associated with the target object according to the offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service, and the first push information at least comprises: the first interactive operation information is used for representing an interactive game interacted with the target object in the online service;

sending the first push information to display equipment;

the method further comprises the following steps: and acquiring interactive operation result data corresponding to the interactive game, and performing offline service settlement based on the interactive operation result data.

9. A method for processing push information is characterized by comprising the following steps:

sending the offline service information of the target object to a server, wherein, according to the offline service information of the target object, after first push information associated with the target object is obtained through the server, the first push information is displayed through a display device, wherein the first push information is used for representing information associated with the target object in online service, and the first push information at least comprises: and first interactive operation information, wherein the first interactive operation information is used for representing an interactive game which is interacted with the target object in the online service, and interactive operation result data corresponding to the interactive game is used for performing offline service settlement.

10. A method for processing push information is characterized by comprising the following steps:

in the process of online service settlement, receiving first push information which is sent by a server and is associated with a target object, wherein the server obtains the first push information according to the offline service information of the target object sent by a processing terminal, the first push information is used for representing information which is associated with the target object in online service, and the first push information at least comprises: the first interactive operation information is used for representing an interactive game which interacts with the target object in the online service, and interactive operation result data corresponding to the interactive game is used for performing offline service settlement;

and displaying the first push information.

11. A method for processing push information is characterized by comprising the following steps:

in the process of online business settlement, receiving second push information sent by a server, wherein the server obtains the second push information according to offline business information of a target object sent by a processing terminal, the second push information is used for representing information associated with the target object in online business, and the second push information at least comprises: the first interactive operation information is used for representing an interactive game interacted with the target object in the online service;

displaying the second push information and generating a control instruction;

sending the control instruction to a display device, wherein the display device obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and interactive operation result data, wherein the interactive operation result data is used for performing offline service settlement.

12. A display device, comprising:

a receiving device, configured to receive first push information associated with a target object and sent by a server in a process of online service settlement, where the server obtains the first push information according to attribute information of the target object sent by a processing terminal, the first push information represents information associated with the target object in an online service, and the first push information at least includes: first interactive operation information, wherein the first interactive operation information is used for representing an interactive game interacted with the target object in an online service, and the interactive operation result data is used for performing offline service settlement;

and the display screen is connected with the receiving device and used for displaying the first push information.

13. A mobile terminal, comprising:

a receiving device, configured to receive second push information sent by a server in a process of online service settlement, where the server obtains the second push information according to attribute information of a target object sent by a processing terminal, the second push information is used to represent information associated with the target object in an online service, and the second push information at least includes: the first interactive operation information is used for representing an interactive game interacted with the target object in the online service;

the display device is connected with the receiving device and used for displaying the second push information;

an input device for generating a control instruction;

the sending device is connected with the input device and used for sending the control instruction to the display equipment, wherein the display equipment obtains a data interaction result according to the control instruction, and the data interaction result comprises one or more of the following: and the third object information, the second object set information and interactive operation result data, wherein the interactive operation result data is used for performing offline service settlement.

14. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device where the storage medium is located is controlled to execute the push information processing method according to any one of claims 8 to 11.

15. A processor, configured to execute a program, where the program executes the method for processing push information according to any one of claims 8 to 11.

16. A system for processing pushed information, comprising:

a processor; and

a memory coupled to the processor for providing instructions to the processor for processing the following processing steps: acquiring offline service information of a target object in the online offline service settlement process; obtaining first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service; sending the first push information to a display device, wherein the first push information at least comprises: and first interactive operation information, wherein the first interactive operation information is used for representing an interactive game which is interacted with the target object in the online service, and interactive operation result data corresponding to the interactive game is used for performing offline service settlement.

17. A method for processing push information is characterized by comprising the following steps:

in the process of online business settlement, acquiring offline business information of a target object through a point of sale (POS) machine;

the POS machine obtains first push information associated with the target object according to offline service information of the target object, wherein the first push information is used for representing information associated with the target object in online service, and the first push information at least comprises: the first interactive operation information is used for representing an interactive game which interacts with the target object in the online service, and interactive operation result data corresponding to the interactive game is used for performing offline service settlement;

and the POS machine sends the first pushing information to an electronic screen.

18. A system for processing pushed information, comprising:

the POS machine is used for acquiring offline service information of a target object in the online offline service settlement process;

the server has a communication relationship with the POS machine, and is configured to acquire first push information associated with the target object according to offline service information of the target object, where the first push information is used to represent information associated with the target object in online services, and the first push information at least includes: the first interactive operation information is used for representing an interactive game interacted with the target object in the online service;

the electronic screen is in communication relation with the server and used for displaying the first push information;