Content of the invention
In view of this, the application provides a kind of information-pushing method and device.
Specifically, the application is achieved by the following technical solution:
A kind of information-pushing method, methods described includes:
The acquisition of information instruction that receive user sends, described information obtains in instruction and carries user profile;
Search the history service data of user according to described user profile, and according to described history service data
Determine information to be pushed;
Described information to be pushed is pushed to user.
Optionally,
Described history service data includes:History service data and life radius information on line;
Described information to be pushed is determined according to described history service data, including:
Select the pushed information conduct of coupling described life radius information according to history service data on described line
Described information to be pushed.
Optionally, methods described also includes:
After the acquisition of information instruction receiving user's transmission, obtain the current location of user;
Information to be pushed is determined according to described history service data and described current location.
Optionally, described history service data includes:History service data on line, history industry on described line
Business data includes on complete line history service data in history service data and partial line;
The described history service data according to user and described current location determine information to be pushed, including:
When there is history service data on complete line in described history service data, according to described complete line
Upper history service data and described current location determine information to be pushed.
Optionally, the described history service data according to user and described current location determine and wait to push letter
Breath, also includes:
When there is not history service data on complete line in described history service data, according to described part
On line, history service data and described current location determine information to be pushed.
Optionally, described history service data also includes:Life radius information;
The described history service data according to user and described current location determine information to be pushed, also wrap
Include:
When there is not history service data on complete line in described history service data, and there is not partial line
During upper history service data, determined according to described life radius information and described current location and wait to push letter
Breath.
Optionally, the described history service data according to user and described current location determine and wait to push letter
Breath, including:
Determine the target service species of user according to described history service data;
The distance of selection and described current location is in default in the distance, and mates described target service species
Target service object pushed information using as described information to be pushed.
Optionally, when described information method for pushing is applied in terminal, methods described also includes:
After the acquisition of information instruction receiving user's transmission, by pushing away that acoustic receiver business object sends
Deliver letters breath;
In all pushed information receiving, the pushed information mating described target service species is selected to make
For information to be pushed.
Optionally, described described information to be pushed is pushed to user, including:
It is presented on discrete for the mark of the target service object belonging to described information to be pushed in display screen.
Optionally, the described mark by the target service object belonging to described information to be pushed is discrete is presented on
In display screen, including:
It is ranked up for all information to be pushed according to default rule, and treated described according to ranking results
The mark of the target service object belonging to pushed information is discrete to be presented in display screen;Wherein, sequence is forward
The area that presents of the business object mark belonging to information to be pushed be more than sequence information to be pushed institute rearward
What the business object belonging to identified assumes area.
Optionally, when described information method for pushing is applied in terminal, in the letter receiving user's transmission
After breath obtains instruction, before described information to be pushed is pushed to user, the prompt tone of output simulation sound wave.
A kind of information push-delivery apparatus, described device includes:
Instruction reception unit, the acquisition of information instruction that receive user sends, described information obtains in instruction and takes
With user profile;
Information determination unit, searches the history service data of user according to described user profile, and according to institute
State history service data and determine information to be pushed;
Information pushing unit, described information to be pushed is pushed to user.
Optionally,
Described history service data includes:History service data and life radius information on line;
Described information determining unit, selects to mate described life with specific reference to history service data on described line
The pushed information of radius information is as described information to be pushed.
Optionally, described device also includes:
Position acquisition unit, after the acquisition of information instruction receiving user's transmission, obtains the current of user
Position;
Described information determining unit, determines with specific reference to described history service data and described current location
Information to be pushed.
Optionally, described history service data includes:History service data on line, history industry on described line
History service data in history service data and partial line on the business complete line of packet;
, specifically in described history service data, there is history service on complete line in described information determining unit
During data, information to be pushed is determined according to history service data and described current location on described complete line.
Optionally, described information determining unit, does not exist in described history service data on complete line and goes through
During history business datum, determined according to history service data in described partial line and described current location and wait to push away
Deliver letters breath.
Optionally, described history service data also includes:Life radius information;
, in described history service data, specifically there is not history industry on complete line in described information determining unit
Business data, and when there is not history service data in partial line, according to described life radius information and institute
State current location and determine information to be pushed.
Optionally, described information determining unit, determines the mesh of user with specific reference to described history service data
Mark class of business;The distance of selection and described current location is in default in the distance, and mates described target
The pushed information of the target service object of class of business is using as described information to be pushed.
Optionally, described information determining unit, when described information pusher is applied in terminal,
After receiving the acquisition of information instruction of user's transmission, believe also by the push that acoustic receiver business object sends
Breath, and in all pushed information receiving, select to mate the pushed information of described target service species
As information to be pushed.
Optionally, described information push unit, by the target service object belonging to described information to be pushed
Mark is discrete to be presented in display screen.
Optionally, described information push unit, is arranged for all information to be pushed according to default rule
Sequence, and the mark of the target service object according to belonging to the just described information to be pushed of ranking results discrete is in
Now in display screen, wherein, what the forward business object belonging to information to be pushed of sequence identified assumes face
Amass and assume area more than what the business object belonging to information to be pushed sorting rearward identified.
Optionally, described instruction reception unit, when described information method for pushing is applied in terminal,
After receiving the acquisition of information instruction of user's transmission, before described information to be pushed is pushed to user, defeated
Go out the prompt tone of simulated sound ripple.
By above description as can be seen that the application is after the acquisition of information instruction receiving user's transmission, can
Information to be pushed is determined for user with the history service data according to user, and be pushed to user it is not necessary to
User searches manually, and it is high to be pushed to the information accuracy of user.
Specific embodiment
Here will in detail exemplary embodiment be illustrated, its example is illustrated in the accompanying drawings.Following
When description is related to accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous
Key element.Embodiment described in following exemplary embodiment does not represent the institute consistent with the application
There is embodiment.On the contrary, they be only with such as appended claims in described in detail, the application one
The example of a little consistent apparatus and method of aspect.
It is the purpose only merely for description specific embodiment in term used in this application, and be not intended to be limiting
The application." a kind of " of singulative used in the application and appended claims, " institute
State " and " being somebody's turn to do " be also intended to including most forms, unless context clearly shows that other implications.Also should
Work as understanding, term "and/or" used herein refers to and comprises one or more associated to list item
Any or all possible combination of purpose.
It will be appreciated that though may be described various using term first, second, third, etc. in the application
Information, but these information should not necessarily be limited by these terms.These terms only be used for by same type of information that
This distinguishes.For example, in the case of without departing from the application scope, the first information can also be referred to as
Two information, similarly, the second information can also be referred to as the first information.Depending on linguistic context, as in this institute
Use word " if " can be construed to " and ... when " or " when ... when " or " response
In determination ".
The application provides a kind of information pushing scheme, can receive the acquisition of information instruction of user's transmission
Afterwards, information to be pushed is determined according to the history service data of user, and be pushed to user it is not necessary to user
Search manually, and it is high to be pushed to the information accuracy of user.
Fig. 1 is a kind of schematic flow sheet of the information-pushing method shown in the application one exemplary embodiment.
Refer to Fig. 1, in one example, described information method for pushing can be used for, in terminal, also may be used
For, in service end, including following steps:
Step 101, the acquisition of information instruction that receive user sends, described information obtains in instruction and carries
User profile.
In the present embodiment, when user wants, when the Internet obtains the information can applying online, to use
Family can obtain instruction by the terminal input message that it uses, and described information obtains in instruction and generally carries
There is user profile, such as:User account etc..
Step 102, searches the history service data of user, and is gone through according to described according to described user profile
History business datum determines information to be pushed.
In the present embodiment, after receiving described information acquisition instruction, can be according to described user profile
Search the history service data of user, described history service data can include on line history service data with
And life radius information etc..In this step, coupling can be selected according to history service data on described line
The pushed information of described life radius information is as described information to be pushed it is also possible to go through according on described line
On complete line in history business datum, the current location of history service data and user determines information to be pushed,
The application is not particularly limited to this.
Step 103, described information to be pushed is pushed to user.
By above description as can be seen that the application is after the acquisition of information instruction receiving user's transmission, can
Information to be pushed is determined for user with the historical operational information according to user, and be pushed to user it is not necessary to
User searches manually, and it is high to be pushed to the information accuracy of user.
Fig. 2 is the schematic flow sheet of another kind of information-pushing method shown in the application one exemplary embodiment.
Refer to Fig. 2, in one example, described information method for pushing can be used for, in terminal, also may be used
For, in service end, including following steps:
Step 201, after the acquisition of information instruction receiving user's transmission, obtains the current location of user.
In the present embodiment, when user wants, when the Internet obtains the information can applying online, to use
Family can obtain instruction by the terminal input message that it uses.Such as:User can be in mobile phone, flat board
In the related APP that the terminal units such as computer load, input described information obtains instruction, and described information obtains and refers to
User profile is carried in order.Specifically, user can be corresponding by clicking on related button or input
The modes such as voice realize described information is obtained with the input of instruction, and the application is not particularly limited to this.
In the present embodiment, when described information method for pushing is used in terminal, terminal receive described
The current location of user after acquisition of information instruction, can be obtained by locating module integrated thereon.Work as institute
State information-pushing method for, when in service end, terminal, after receiving described information acquisition instruction, obtains
Then described current location is carried and is sent to clothes in described information obtains and instructs by the current location of user
Business end, service end can parse the current location of user after receiving the instruction of this acquisition of information.
In the present embodiment, when described information method for pushing is used in terminal, terminal is receiving user
After the acquisition of information instruction sending, the prompt tone of simulation sound wave can also be exported, to remind user current just
Carry out information search, improve the experience of user.
Step 202, the history service data according to user and described current location determine information to be pushed.
In the present embodiment, after receiving described information acquisition instruction, can obtain from described information and refer to
User profile is obtained, such as in order:The account of user, may then based on described user profile and obtains use
The history service data at family, described history service data can include:History service data and life on line
Radius information alive.Wherein, on described line, history service data can include:History service number on line completely
History service data according to this and in partial line.On described complete line, history service data is usually user and is based on
Its user profile, the business datum after the Internet completes whole business operations, such as:User is based on
Purchase data in Taobao for the user account, on described complete line, business datum can include:Buy
Time, purchase article, buy amount of money etc..In described partial line, history service data can be based on for user
Its user profile, the business datum after the Internet completes partial service operation, such as:User is at certain
Paid by Alipay in entity supermarket, in described partial line, business datum can include:Pay
Time, payment etc..The position that described life radius information can be logged in based on its user profile for user
Put data, such as:User uses or opens the position data of Alipay wallet, by described life radius
Information can determine that the often movable place of user.
In this step, after the history service data obtaining user, can be to described history service data
It is analyzed, when there is history service data on complete line in described history service data, can basis
On described complete line, history service data and described current location determine information to be pushed.When described history
When there is not history service data on complete line in business datum, can be according to history service in described partial line
Data and described current location determine information to be pushed.Complete when not existing in described history service data
History service data on line, and when there is not history service data in partial line, can be according to described life
Radius information and described current location determine information to be pushed.Certainly, in actual applications, when described
Both there is history service data on complete line in history service data, there is history service number in partial line again
According to when, can according to history service data in history service data on described complete line, described partial line with
And described current location determines information to be pushed, the application is not particularly limited to this.
In the present embodiment, refer to Fig. 3, the described history service data according to user and described work as
Front position determines that the process of information to be pushed can include following two steps:
Step 2021, determines the target service species of user according to described history service data.
In the present embodiment, can be true according to the class of business in history service data on the complete line of user
Determine the target service species of user, described target service species is usually user to be needed into business row under line
For target service object provide business service species, such as:When under described line, business conduct is shopping
When, article that described target service species can be sold for businessman etc., when under described line, business conduct is just
During meal, vegetable that described target service species can provide for dining room etc..In this step, with according to complete
As a example on all fronts, history service data and current location determine information to be pushed, can to user on line
The business datum of the whole business operations completing is analyzed, and user is frequently performed the business of business operation
Species is as described target service species.
As an example it is assumed that history service data is the shopping number in Taobao for the user on the complete line of user
According to then in this step, user in preset time period often being bought, or user bought
Article are as target service species.Such as:A period of time often buys mother and baby's use in Taobao to user recently
Product, then can be defined as the target service species of user by mother and baby's articles for use.
Step 2022, the distance of selection and described current location is in default in the distance, and mates described mesh
The pushed information of the target service object of mark class of business is using as described information to be pushed.
Based on abovementioned steps 2021, after the target service species determining user, can working as according to user
Front position, obtains with the distance of described current location all business that there is pushed information in predeterminable range
Object, then selects the business object mating described target service species as institute in these business objects
State target service object, and using the pushed information of target service object as information to be pushed.Certainly, exist
In this step, it is also possible to according to the current location of user, obtain after the target service species determining user
Take all business objects in described predeterminable range with the distance of described current location, then in these industry
Select to mate described target service species and there is the business object of pushed information as target industry in business object
Business object, and using the pushed information of target service object as information to be pushed.Wherein, described business pair
The object of business conduct under line can be entered as being usually user with it, such as:Dining room, trade company etc..Institute
State the action message that pushed information can be supplied to user for business object, such as:Favor information etc..
As an example it is assumed that the target service species of the user determining in abovementioned steps 2021 is used for mother and baby
Product, described default distance is 1.5 kilometers, then in this step, select to exist with the current location of user
Within 1.5 kilometers, and sell mother and baby's articles for use trade company pushed information as described information to be pushed.
Optionally, in another example, go through on complete line when not existing in the history service data of user
During history business datum it is assumed that in the partial line of user history service data completed by Alipay for user
Business operation under the line paid, then in step 202., can be according to history service data in described partial line
The business object of middle service execution by user operation and described current location determine target service object, then
By the pushed information of target service object using as described information to be pushed.Specifically, can first obtain pre-
If user is often paid using Alipay in the time period, or all businessmans paying, then at these
In businessman chosen distance user current location in the businessman of described default in the distance as described target service
Object, and the favor information of these businessmans is defined as described information to be pushed.History service as user
There is not history service data on complete line in data, and when there is not history service data in partial line,
Target service object can be determined according to life radius information and described current location, then by target industry
The pushed information of business object is as described information to be pushed.Opened for user with described life radius information and prop up
As a example paying precious positional information, can first obtain all positions of the opened Alipay of user in step 202.
Put, then select with the distance of user current location in the position of described default in the distance, when these positions
Put described businessman as described target service object, then using the pushed information of target service object as
Described information to be pushed.
Step 203, described information to be pushed is pushed to user.
Based on abovementioned steps 202, after determining information to be pushed, described information to be pushed can be pushed
To user.When the application information-pushing method is used in terminal, terminal can be by described information to be pushed
It is shown to user in the form of a list.Optionally, terminal can also be by the target industry belonging to information to be pushed
The mark of business object is discrete to be presented in display screen, such as:When described information to be pushed is the preferential of trade company
When, the Logo of trade company can be presented in display screen for terminal, user can by click on this Logo with
Realize favor information is checked.When described information method for pushing is used in service end, service end will really
Fixed described information to be pushed is sent to terminal, so that terminal is pushed to user.
By above description as can be seen that the application is after the acquisition of information instruction receiving user's transmission, can
Information to be pushed is determined for user with the current location of the history service data according to user and user, and
It is pushed to user it is not necessary to user searches manually, and it is high to be pushed to the information accuracy of user.
Optionally, in another example, after determining information to be pushed, can be according to default rule
Then it is ranked up for all information to be pushed, then according to ranking results, described information to be pushed is pushed to
User.Relatively simple, can be according to the distance of target service object and user current location by being needed
Pushed information is ranked up, such as:According to target service object and user current location distance near to
Remote order is that information to be pushed corresponding with described target service object is ranked up, then according to this
Described pushed information is pushed to user by ranking results, such as:By the forward information to be pushed that sorts with relatively
High priority is pushed to user, specifically can by described information to be pushed is arranged in list front end,
Or described information to be pushed is showed user etc. in relatively significant mode.For example, when
Using by the target service object belonging to information to be pushed mark the discrete push side being presented in display screen
During formula, can arrange relatively for the mark of the forward target service object belonging to information to be pushed of sequence
Big assumes area, by the mark setting phase of the target service object belonging to sequence information to be pushed rearward
Assume area to less, that is, the higher trade company Logo of priority present area be more than priority relatively low
Trade company Logo the target service object assuming area, assuming high priority in a substantial way, carry
Rise the experience of user.
Optionally, in another example, when the application information-pushing method is applied in terminal, eventually
The pushed information that end can also be sent by acoustic receiver business object, and in all push letters receiving
In breath, the pushed information mating described target service species is selected to be pushed to user.Specifically, terminal exists
After receiving the acquisition of information instruction of user's transmission, open acoustic receiver function, receive periphery businessman and pass through
The pushed information that sound wave sends, then the history service data according to user is in all push letters receiving
In breath, the pushed information selecting coupling target service species is as information to be pushed.Certainly, terminal also may be used
So that all pushed information receiving are sent to service end, so that service end judges which pushed information is
Information to be pushed, and information to be pushed is returned again to terminal.
Optionally, in another example, after the acquisition of information instruction receiving user's transmission, permissible
Determined for user according to history service data on the line in described history service data and life radius information
Information to be pushed, such as:Select to mate described life radius information according to history service data on described line
Pushed information as described information to be pushed.For example, in the acquisition of information receiving user's transmission
After instruction, history service data can determine the target service species of user, so on the line according to user
After select in described life radius information, and mate the target service object of described target service species
Pushed information is using as described information to be pushed.It is assumed that user is recently for a period of time often in Taobao's net purchase
Buy mother and baby's articles for use, then mother and baby's articles for use can be defined as the target service species of user, then by user's warp
The pushed information of trade company often selling mother and baby's articles for use in zone of action is as described information to be pushed, and pushes
To user.
Realize process with reference to what specific embodiment to describe the application.
Refer to Fig. 4, a kind of flow process of information-pushing method that the enforcement of the application another exemplary exemplifies
Schematic diagram.Described information method for pushing may comprise steps of:
Step 401, terminal, after the acquisition of information instruction receiving user's transmission, obtains the current of user
Position, and by described current location carry described information obtain instruction in be sent to service end.
As an example it is assumed that user goes to go window-shopping it is desirable to obtain the favor information of periphery trade company, then user can
Carry out information search to open the APP Alipay wallet loading in mobile phone.Refer to Fig. 5, the application one
A kind of user interface schematic diagram shown in exemplary embodiment, user can be by clicking on " the sound in this interface
Ripple is searched preferential " button with realize to acquisition of information instruction input.Mobile phone refers to this acquisition of information is detected
After order, obtain current location, and by described current location carry acquisition of information instruction in be sent to service
End.
Optionally, in this process, mobile phone can show the user interface shown in Fig. 6, meanwhile, handss
Machine can also export the prompt tone of simulation sound wave, such as:The prompt tone of described simulation sound wave can be for " making a din
Sound of heavy breathing " sound, visually to point out user currently entering the search of row information.
Step 402, service end receive described information obtain instruction after, according to the history service of user
Data and described current location determine information to be pushed, and described information to be pushed is returned to terminal.
Step 403, described information to be pushed is pushed to user by terminal.
In this step, the mobile phone of user, can be by institute after the pushed information receiving service end return
State pushed information and be presented to user in the form of a list.Refer to Fig. 7, a kind of pushed information of the application
User interface schematic diagram, the favor information of trade company can also be showed use in the way of shown in Fig. 7 by mobile phone
Family, user can obtain favor information by clicking on the icon of trade company.
In embodiment shown in above-mentioned Fig. 5, service end can carry according to the embodiment shown in aforementioned Fig. 3
For information-pushing method realize information pushing, this is no longer going to repeat them for the application.
Corresponding with the embodiment of aforementioned information method for pushing, present invention also provides information push-delivery apparatus
Embodiment.
The embodiment of the application information push-delivery apparatus can be applied in terminal or service end.Device embodiment
Can be realized by software it is also possible to realize by by way of hardware or software and hardware combining.Real with software
As a example existing, as the device on a logical meaning, it is the processor by its place terminal or service end
Computer program instructions corresponding in nonvolatile memory are read and in internal memory, runs formation.From hard
For part aspect, as shown in figure 8, the one kind for the application information push-delivery apparatus place terminal or service end
Hardware structure diagram, except the processor shown in Fig. 8, internal memory, network interface and non-volatile memories
Outside device, in embodiment device be located terminal or service end generally according to this terminal or service end reality
Function, can also include other hardware, this is repeated no more.
Refer to Fig. 9, described information pusher 800 can include:Instruction reception unit 801, information
Determining unit 802, information pushing unit 803 and position acquisition unit 804.
Wherein, described instruction reception unit 801, the acquisition of information instruction that receive user sends, described letter
Breath obtains in instruction and carries user profile;
Described information determining unit 802, searches the history service data of user according to described user profile,
And information to be pushed is determined according to described history service data;
Described information push unit 803, described information to be pushed is pushed to user.
Optionally, described history service data includes:History service data and life radius information on line;
Described information determining unit 802, selects coupling described with specific reference to history service data on described line
The pushed information of life radius information is as described information to be pushed.
Described position acquisition unit 804, after the acquisition of information instruction receiving user's transmission, obtains and uses
The current location at family;
Described information determining unit 802, with specific reference to described history service data and described current location
Determine information to be pushed.
Optionally, described history service data includes:History service data on line, history industry on described line
History service data in history service data and partial line on the business complete line of packet;
, specifically in described history service data, there is history on complete line in described information determining unit 802
During business datum, determined according to history service data on described complete line and described current location and wait to push
Information.
, there is not history industry on complete line in described history service data in described information determining unit 802
During business data, determined according to history service data in described partial line and described current location and wait to push letter
Breath.
Optionally, described history service data also includes:Life radius information;
Described information determining unit 802, does not specifically exist in described history service data and goes through on complete line
History business datum, and when there is not history service data in partial line, according to described life radius information with
And described current location determines information to be pushed.
Described information determining unit 802, determines the target industry of user with specific reference to described history service data
Business species;The distance of selection and described current location is in default in the distance, and mates described target service
The pushed information of the target service object of species is using as described information to be pushed.
Described information determining unit 802, when described information pusher is applied in terminal, is receiving
After the acquisition of information instruction sending to user, also by the pushed information of acoustic receiver business object transmission,
And in all pushed information receiving, select to mate the pushed information conduct of described target service species
Information to be pushed.
Described information push unit 802, by the mark of the target service object belonging to described information to be pushed
Discrete it is presented in display screen.
Described information push unit 802, is ranked up for all information to be pushed according to default rule,
And the target service object according to belonging to ranking results are by described information to be pushed mark discrete be presented on aobvious
In display screen, wherein, the area that presents of the forward business object mark belonging to information to be pushed of sequence is more than
What the sequence business object belonging to information to be pushed rearward identified assumes area.
Described instruction reception unit 801, when described information method for pushing is applied in terminal, is receiving
After the acquisition of information instruction sending to user, before described information to be pushed is pushed to user, export mould
The prompt tone of onomatopoeia ripple.
In said apparatus, the process of realizing of the function of unit and effect specifically refers to correspondence in said method
Step realize process, will not be described here.
For device embodiment, because it corresponds essentially to embodiment of the method, so related part ginseng
See that the part of embodiment of the method illustrates.Device embodiment described above is only schematically,
The wherein said unit illustrating as separating component can be or may not be physically separate, make
For the part that unit shows can be or may not be physical location, you can with positioned at a place,
Or can also be distributed on multiple NEs.Can select according to the actual needs part therein or
The whole module of person is realizing the purpose of application scheme.Those of ordinary skill in the art are not paying creativeness
In the case of work, you can to understand and to implement.
The foregoing is only the preferred embodiment of the application, not in order to limit the application, all this
Within the spirit of application and principle, any modification, equivalent substitution and improvement done etc., should be included in
Within the scope of the application protection.