CN106445932A - Information pushing method and apparatus - Google Patents

Information pushing method and apparatus Download PDF

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Publication number
CN106445932A
CN106445932A CN201510472600.2A CN201510472600A CN106445932A CN 106445932 A CN106445932 A CN 106445932A CN 201510472600 A CN201510472600 A CN 201510472600A CN 106445932 A CN106445932 A CN 106445932A
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information
pushed
service data
user
history service
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CN106445932B (en
Inventor
梅哲
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Advanced New Technologies Co Ltd
Advantageous New Technologies Co Ltd
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Alibaba Group Holding Ltd
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Priority to CN201910654156.4A priority Critical patent/CN110460645A/en
Priority to CN201510472600.2A priority patent/CN106445932B/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides an information pushing method and apparatus. The method comprises the steps of receiving an information acquisition instruction sent by a user, wherein the information acquisition instruction carries user information; searching for historical business data of the user according to the user information, and determining to-be-pushed information according to the historical business data; and pushing the to-be-pushed information to the user. According to the method and the apparatus, the to-be-pushed information can be determined for the user according to the historical business data of the user after the information acquisition instruction sent by the user is received, and the to-be-pushed information is pushed to the user, so that the user does not need to perform a search manually, and the accuracy of the information pushed to the user is high.

Description

A kind of information-pushing method and device
Technical field
The application is related to communication technical field, more particularly, to a kind of information-pushing method and device.
Background technology
With the broad development of Internet technology, online under daily life in, user more and more according to Rely from the relevant information that the Internet gets to carry out behavior various lines, such as:User has a meal in dining room When, often obtain the information such as preferential, the recommendation vegetable in this dining room from the Internet.
In correlation technique, when user wants when the Internet obtains the relevant information can applying online, Typically require oneself to search manually, and the quantity of information in the Internet is huge, user oneself searches and often will consume Take a lot of times, accuracy is relatively low simultaneously.
Content of the invention
In view of this, the application provides a kind of information-pushing method and device.
Specifically, the application is achieved by the following technical solution:
A kind of information-pushing method, methods described includes:
The acquisition of information instruction that receive user sends, described information obtains in instruction and carries user profile;
Search the history service data of user according to described user profile, and according to described history service data Determine information to be pushed;
Described information to be pushed is pushed to user.
Optionally,
Described history service data includes:History service data and life radius information on line;
Described information to be pushed is determined according to described history service data, including:
Select the pushed information conduct of coupling described life radius information according to history service data on described line Described information to be pushed.
Optionally, methods described also includes:
After the acquisition of information instruction receiving user's transmission, obtain the current location of user;
Information to be pushed is determined according to described history service data and described current location.
Optionally, described history service data includes:History service data on line, history industry on described line Business data includes on complete line history service data in history service data and partial line;
The described history service data according to user and described current location determine information to be pushed, including:
When there is history service data on complete line in described history service data, according to described complete line Upper history service data and described current location determine information to be pushed.
Optionally, the described history service data according to user and described current location determine and wait to push letter Breath, also includes:
When there is not history service data on complete line in described history service data, according to described part On line, history service data and described current location determine information to be pushed.
Optionally, described history service data also includes:Life radius information;
The described history service data according to user and described current location determine information to be pushed, also wrap Include:
When there is not history service data on complete line in described history service data, and there is not partial line During upper history service data, determined according to described life radius information and described current location and wait to push letter Breath.
Optionally, the described history service data according to user and described current location determine and wait to push letter Breath, including:
Determine the target service species of user according to described history service data;
The distance of selection and described current location is in default in the distance, and mates described target service species Target service object pushed information using as described information to be pushed.
Optionally, when described information method for pushing is applied in terminal, methods described also includes:
After the acquisition of information instruction receiving user's transmission, by pushing away that acoustic receiver business object sends Deliver letters breath;
In all pushed information receiving, the pushed information mating described target service species is selected to make For information to be pushed.
Optionally, described described information to be pushed is pushed to user, including:
It is presented on discrete for the mark of the target service object belonging to described information to be pushed in display screen.
Optionally, the described mark by the target service object belonging to described information to be pushed is discrete is presented on In display screen, including:
It is ranked up for all information to be pushed according to default rule, and treated described according to ranking results The mark of the target service object belonging to pushed information is discrete to be presented in display screen;Wherein, sequence is forward The area that presents of the business object mark belonging to information to be pushed be more than sequence information to be pushed institute rearward What the business object belonging to identified assumes area.
Optionally, when described information method for pushing is applied in terminal, in the letter receiving user's transmission After breath obtains instruction, before described information to be pushed is pushed to user, the prompt tone of output simulation sound wave.
A kind of information push-delivery apparatus, described device includes:
Instruction reception unit, the acquisition of information instruction that receive user sends, described information obtains in instruction and takes With user profile;
Information determination unit, searches the history service data of user according to described user profile, and according to institute State history service data and determine information to be pushed;
Information pushing unit, described information to be pushed is pushed to user.
Optionally,
Described history service data includes:History service data and life radius information on line;
Described information determining unit, selects to mate described life with specific reference to history service data on described line The pushed information of radius information is as described information to be pushed.
Optionally, described device also includes:
Position acquisition unit, after the acquisition of information instruction receiving user's transmission, obtains the current of user Position;
Described information determining unit, determines with specific reference to described history service data and described current location Information to be pushed.
Optionally, described history service data includes:History service data on line, history industry on described line History service data in history service data and partial line on the business complete line of packet;
, specifically in described history service data, there is history service on complete line in described information determining unit During data, information to be pushed is determined according to history service data and described current location on described complete line.
Optionally, described information determining unit, does not exist in described history service data on complete line and goes through During history business datum, determined according to history service data in described partial line and described current location and wait to push away Deliver letters breath.
Optionally, described history service data also includes:Life radius information;
, in described history service data, specifically there is not history industry on complete line in described information determining unit Business data, and when there is not history service data in partial line, according to described life radius information and institute State current location and determine information to be pushed.
Optionally, described information determining unit, determines the mesh of user with specific reference to described history service data Mark class of business;The distance of selection and described current location is in default in the distance, and mates described target The pushed information of the target service object of class of business is using as described information to be pushed.
Optionally, described information determining unit, when described information pusher is applied in terminal, After receiving the acquisition of information instruction of user's transmission, believe also by the push that acoustic receiver business object sends Breath, and in all pushed information receiving, select to mate the pushed information of described target service species As information to be pushed.
Optionally, described information push unit, by the target service object belonging to described information to be pushed Mark is discrete to be presented in display screen.
Optionally, described information push unit, is arranged for all information to be pushed according to default rule Sequence, and the mark of the target service object according to belonging to the just described information to be pushed of ranking results discrete is in Now in display screen, wherein, what the forward business object belonging to information to be pushed of sequence identified assumes face Amass and assume area more than what the business object belonging to information to be pushed sorting rearward identified.
Optionally, described instruction reception unit, when described information method for pushing is applied in terminal, After receiving the acquisition of information instruction of user's transmission, before described information to be pushed is pushed to user, defeated Go out the prompt tone of simulated sound ripple.
By above description as can be seen that the application is after the acquisition of information instruction receiving user's transmission, can Information to be pushed is determined for user with the history service data according to user, and be pushed to user it is not necessary to User searches manually, and it is high to be pushed to the information accuracy of user.
Brief description
Fig. 1 is a kind of schematic flow sheet of the information-pushing method shown in the application one exemplary embodiment.
Fig. 2 is the schematic flow sheet of another kind of information-pushing method shown in the application one exemplary embodiment.
Fig. 3 be a kind of history service data according to user shown in the application one exemplary embodiment and Described current location determines the schematic flow sheet of information to be pushed.
Fig. 4 is the schematic flow sheet of another kind of information-pushing method shown in the application one exemplary embodiment.
Fig. 5 is a kind of user interface schematic diagram shown in the application one exemplary embodiment.
Fig. 6 is another kind of user interface schematic diagram shown in the application one exemplary embodiment.
Fig. 7 is another kind of user interface schematic diagram shown in the application one exemplary embodiment.
Fig. 8 is that a kind of structure for information push-delivery apparatus shown in the application one exemplary embodiment is shown It is intended to.
Fig. 9 is a kind of structural representation of the information push-delivery apparatus shown in the application one exemplary embodiment.
Specific embodiment
Here will in detail exemplary embodiment be illustrated, its example is illustrated in the accompanying drawings.Following When description is related to accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous Key element.Embodiment described in following exemplary embodiment does not represent the institute consistent with the application There is embodiment.On the contrary, they be only with such as appended claims in described in detail, the application one The example of a little consistent apparatus and method of aspect.
It is the purpose only merely for description specific embodiment in term used in this application, and be not intended to be limiting The application." a kind of " of singulative used in the application and appended claims, " institute State " and " being somebody's turn to do " be also intended to including most forms, unless context clearly shows that other implications.Also should Work as understanding, term "and/or" used herein refers to and comprises one or more associated to list item Any or all possible combination of purpose.
It will be appreciated that though may be described various using term first, second, third, etc. in the application Information, but these information should not necessarily be limited by these terms.These terms only be used for by same type of information that This distinguishes.For example, in the case of without departing from the application scope, the first information can also be referred to as Two information, similarly, the second information can also be referred to as the first information.Depending on linguistic context, as in this institute Use word " if " can be construed to " and ... when " or " when ... when " or " response In determination ".
The application provides a kind of information pushing scheme, can receive the acquisition of information instruction of user's transmission Afterwards, information to be pushed is determined according to the history service data of user, and be pushed to user it is not necessary to user Search manually, and it is high to be pushed to the information accuracy of user.
Fig. 1 is a kind of schematic flow sheet of the information-pushing method shown in the application one exemplary embodiment.
Refer to Fig. 1, in one example, described information method for pushing can be used for, in terminal, also may be used For, in service end, including following steps:
Step 101, the acquisition of information instruction that receive user sends, described information obtains in instruction and carries User profile.
In the present embodiment, when user wants, when the Internet obtains the information can applying online, to use Family can obtain instruction by the terminal input message that it uses, and described information obtains in instruction and generally carries There is user profile, such as:User account etc..
Step 102, searches the history service data of user, and is gone through according to described according to described user profile History business datum determines information to be pushed.
In the present embodiment, after receiving described information acquisition instruction, can be according to described user profile Search the history service data of user, described history service data can include on line history service data with And life radius information etc..In this step, coupling can be selected according to history service data on described line The pushed information of described life radius information is as described information to be pushed it is also possible to go through according on described line On complete line in history business datum, the current location of history service data and user determines information to be pushed, The application is not particularly limited to this.
Step 103, described information to be pushed is pushed to user.
By above description as can be seen that the application is after the acquisition of information instruction receiving user's transmission, can Information to be pushed is determined for user with the historical operational information according to user, and be pushed to user it is not necessary to User searches manually, and it is high to be pushed to the information accuracy of user.
Fig. 2 is the schematic flow sheet of another kind of information-pushing method shown in the application one exemplary embodiment.
Refer to Fig. 2, in one example, described information method for pushing can be used for, in terminal, also may be used For, in service end, including following steps:
Step 201, after the acquisition of information instruction receiving user's transmission, obtains the current location of user.
In the present embodiment, when user wants, when the Internet obtains the information can applying online, to use Family can obtain instruction by the terminal input message that it uses.Such as:User can be in mobile phone, flat board In the related APP that the terminal units such as computer load, input described information obtains instruction, and described information obtains and refers to User profile is carried in order.Specifically, user can be corresponding by clicking on related button or input The modes such as voice realize described information is obtained with the input of instruction, and the application is not particularly limited to this.
In the present embodiment, when described information method for pushing is used in terminal, terminal receive described The current location of user after acquisition of information instruction, can be obtained by locating module integrated thereon.Work as institute State information-pushing method for, when in service end, terminal, after receiving described information acquisition instruction, obtains Then described current location is carried and is sent to clothes in described information obtains and instructs by the current location of user Business end, service end can parse the current location of user after receiving the instruction of this acquisition of information.
In the present embodiment, when described information method for pushing is used in terminal, terminal is receiving user After the acquisition of information instruction sending, the prompt tone of simulation sound wave can also be exported, to remind user current just Carry out information search, improve the experience of user.
Step 202, the history service data according to user and described current location determine information to be pushed.
In the present embodiment, after receiving described information acquisition instruction, can obtain from described information and refer to User profile is obtained, such as in order:The account of user, may then based on described user profile and obtains use The history service data at family, described history service data can include:History service data and life on line Radius information alive.Wherein, on described line, history service data can include:History service number on line completely History service data according to this and in partial line.On described complete line, history service data is usually user and is based on Its user profile, the business datum after the Internet completes whole business operations, such as:User is based on Purchase data in Taobao for the user account, on described complete line, business datum can include:Buy Time, purchase article, buy amount of money etc..In described partial line, history service data can be based on for user Its user profile, the business datum after the Internet completes partial service operation, such as:User is at certain Paid by Alipay in entity supermarket, in described partial line, business datum can include:Pay Time, payment etc..The position that described life radius information can be logged in based on its user profile for user Put data, such as:User uses or opens the position data of Alipay wallet, by described life radius Information can determine that the often movable place of user.
In this step, after the history service data obtaining user, can be to described history service data It is analyzed, when there is history service data on complete line in described history service data, can basis On described complete line, history service data and described current location determine information to be pushed.When described history When there is not history service data on complete line in business datum, can be according to history service in described partial line Data and described current location determine information to be pushed.Complete when not existing in described history service data History service data on line, and when there is not history service data in partial line, can be according to described life Radius information and described current location determine information to be pushed.Certainly, in actual applications, when described Both there is history service data on complete line in history service data, there is history service number in partial line again According to when, can according to history service data in history service data on described complete line, described partial line with And described current location determines information to be pushed, the application is not particularly limited to this.
In the present embodiment, refer to Fig. 3, the described history service data according to user and described work as Front position determines that the process of information to be pushed can include following two steps:
Step 2021, determines the target service species of user according to described history service data.
In the present embodiment, can be true according to the class of business in history service data on the complete line of user Determine the target service species of user, described target service species is usually user to be needed into business row under line For target service object provide business service species, such as:When under described line, business conduct is shopping When, article that described target service species can be sold for businessman etc., when under described line, business conduct is just During meal, vegetable that described target service species can provide for dining room etc..In this step, with according to complete As a example on all fronts, history service data and current location determine information to be pushed, can to user on line The business datum of the whole business operations completing is analyzed, and user is frequently performed the business of business operation Species is as described target service species.
As an example it is assumed that history service data is the shopping number in Taobao for the user on the complete line of user According to then in this step, user in preset time period often being bought, or user bought Article are as target service species.Such as:A period of time often buys mother and baby's use in Taobao to user recently Product, then can be defined as the target service species of user by mother and baby's articles for use.
Step 2022, the distance of selection and described current location is in default in the distance, and mates described mesh The pushed information of the target service object of mark class of business is using as described information to be pushed.
Based on abovementioned steps 2021, after the target service species determining user, can working as according to user Front position, obtains with the distance of described current location all business that there is pushed information in predeterminable range Object, then selects the business object mating described target service species as institute in these business objects State target service object, and using the pushed information of target service object as information to be pushed.Certainly, exist In this step, it is also possible to according to the current location of user, obtain after the target service species determining user Take all business objects in described predeterminable range with the distance of described current location, then in these industry Select to mate described target service species and there is the business object of pushed information as target industry in business object Business object, and using the pushed information of target service object as information to be pushed.Wherein, described business pair The object of business conduct under line can be entered as being usually user with it, such as:Dining room, trade company etc..Institute State the action message that pushed information can be supplied to user for business object, such as:Favor information etc..
As an example it is assumed that the target service species of the user determining in abovementioned steps 2021 is used for mother and baby Product, described default distance is 1.5 kilometers, then in this step, select to exist with the current location of user Within 1.5 kilometers, and sell mother and baby's articles for use trade company pushed information as described information to be pushed.
Optionally, in another example, go through on complete line when not existing in the history service data of user During history business datum it is assumed that in the partial line of user history service data completed by Alipay for user Business operation under the line paid, then in step 202., can be according to history service data in described partial line The business object of middle service execution by user operation and described current location determine target service object, then By the pushed information of target service object using as described information to be pushed.Specifically, can first obtain pre- If user is often paid using Alipay in the time period, or all businessmans paying, then at these In businessman chosen distance user current location in the businessman of described default in the distance as described target service Object, and the favor information of these businessmans is defined as described information to be pushed.History service as user There is not history service data on complete line in data, and when there is not history service data in partial line, Target service object can be determined according to life radius information and described current location, then by target industry The pushed information of business object is as described information to be pushed.Opened for user with described life radius information and prop up As a example paying precious positional information, can first obtain all positions of the opened Alipay of user in step 202. Put, then select with the distance of user current location in the position of described default in the distance, when these positions Put described businessman as described target service object, then using the pushed information of target service object as Described information to be pushed.
Step 203, described information to be pushed is pushed to user.
Based on abovementioned steps 202, after determining information to be pushed, described information to be pushed can be pushed To user.When the application information-pushing method is used in terminal, terminal can be by described information to be pushed It is shown to user in the form of a list.Optionally, terminal can also be by the target industry belonging to information to be pushed The mark of business object is discrete to be presented in display screen, such as:When described information to be pushed is the preferential of trade company When, the Logo of trade company can be presented in display screen for terminal, user can by click on this Logo with Realize favor information is checked.When described information method for pushing is used in service end, service end will really Fixed described information to be pushed is sent to terminal, so that terminal is pushed to user.
By above description as can be seen that the application is after the acquisition of information instruction receiving user's transmission, can Information to be pushed is determined for user with the current location of the history service data according to user and user, and It is pushed to user it is not necessary to user searches manually, and it is high to be pushed to the information accuracy of user.
Optionally, in another example, after determining information to be pushed, can be according to default rule Then it is ranked up for all information to be pushed, then according to ranking results, described information to be pushed is pushed to User.Relatively simple, can be according to the distance of target service object and user current location by being needed Pushed information is ranked up, such as:According to target service object and user current location distance near to Remote order is that information to be pushed corresponding with described target service object is ranked up, then according to this Described pushed information is pushed to user by ranking results, such as:By the forward information to be pushed that sorts with relatively High priority is pushed to user, specifically can by described information to be pushed is arranged in list front end, Or described information to be pushed is showed user etc. in relatively significant mode.For example, when Using by the target service object belonging to information to be pushed mark the discrete push side being presented in display screen During formula, can arrange relatively for the mark of the forward target service object belonging to information to be pushed of sequence Big assumes area, by the mark setting phase of the target service object belonging to sequence information to be pushed rearward Assume area to less, that is, the higher trade company Logo of priority present area be more than priority relatively low Trade company Logo the target service object assuming area, assuming high priority in a substantial way, carry Rise the experience of user.
Optionally, in another example, when the application information-pushing method is applied in terminal, eventually The pushed information that end can also be sent by acoustic receiver business object, and in all push letters receiving In breath, the pushed information mating described target service species is selected to be pushed to user.Specifically, terminal exists After receiving the acquisition of information instruction of user's transmission, open acoustic receiver function, receive periphery businessman and pass through The pushed information that sound wave sends, then the history service data according to user is in all push letters receiving In breath, the pushed information selecting coupling target service species is as information to be pushed.Certainly, terminal also may be used So that all pushed information receiving are sent to service end, so that service end judges which pushed information is Information to be pushed, and information to be pushed is returned again to terminal.
Optionally, in another example, after the acquisition of information instruction receiving user's transmission, permissible Determined for user according to history service data on the line in described history service data and life radius information Information to be pushed, such as:Select to mate described life radius information according to history service data on described line Pushed information as described information to be pushed.For example, in the acquisition of information receiving user's transmission After instruction, history service data can determine the target service species of user, so on the line according to user After select in described life radius information, and mate the target service object of described target service species Pushed information is using as described information to be pushed.It is assumed that user is recently for a period of time often in Taobao's net purchase Buy mother and baby's articles for use, then mother and baby's articles for use can be defined as the target service species of user, then by user's warp The pushed information of trade company often selling mother and baby's articles for use in zone of action is as described information to be pushed, and pushes To user.
Realize process with reference to what specific embodiment to describe the application.
Refer to Fig. 4, a kind of flow process of information-pushing method that the enforcement of the application another exemplary exemplifies Schematic diagram.Described information method for pushing may comprise steps of:
Step 401, terminal, after the acquisition of information instruction receiving user's transmission, obtains the current of user Position, and by described current location carry described information obtain instruction in be sent to service end.
As an example it is assumed that user goes to go window-shopping it is desirable to obtain the favor information of periphery trade company, then user can Carry out information search to open the APP Alipay wallet loading in mobile phone.Refer to Fig. 5, the application one A kind of user interface schematic diagram shown in exemplary embodiment, user can be by clicking on " the sound in this interface Ripple is searched preferential " button with realize to acquisition of information instruction input.Mobile phone refers to this acquisition of information is detected After order, obtain current location, and by described current location carry acquisition of information instruction in be sent to service End.
Optionally, in this process, mobile phone can show the user interface shown in Fig. 6, meanwhile, handss Machine can also export the prompt tone of simulation sound wave, such as:The prompt tone of described simulation sound wave can be for " making a din Sound of heavy breathing " sound, visually to point out user currently entering the search of row information.
Step 402, service end receive described information obtain instruction after, according to the history service of user Data and described current location determine information to be pushed, and described information to be pushed is returned to terminal.
Step 403, described information to be pushed is pushed to user by terminal.
In this step, the mobile phone of user, can be by institute after the pushed information receiving service end return State pushed information and be presented to user in the form of a list.Refer to Fig. 7, a kind of pushed information of the application User interface schematic diagram, the favor information of trade company can also be showed use in the way of shown in Fig. 7 by mobile phone Family, user can obtain favor information by clicking on the icon of trade company.
In embodiment shown in above-mentioned Fig. 5, service end can carry according to the embodiment shown in aforementioned Fig. 3 For information-pushing method realize information pushing, this is no longer going to repeat them for the application.
Corresponding with the embodiment of aforementioned information method for pushing, present invention also provides information push-delivery apparatus Embodiment.
The embodiment of the application information push-delivery apparatus can be applied in terminal or service end.Device embodiment Can be realized by software it is also possible to realize by by way of hardware or software and hardware combining.Real with software As a example existing, as the device on a logical meaning, it is the processor by its place terminal or service end Computer program instructions corresponding in nonvolatile memory are read and in internal memory, runs formation.From hard For part aspect, as shown in figure 8, the one kind for the application information push-delivery apparatus place terminal or service end Hardware structure diagram, except the processor shown in Fig. 8, internal memory, network interface and non-volatile memories Outside device, in embodiment device be located terminal or service end generally according to this terminal or service end reality Function, can also include other hardware, this is repeated no more.
Refer to Fig. 9, described information pusher 800 can include:Instruction reception unit 801, information Determining unit 802, information pushing unit 803 and position acquisition unit 804.
Wherein, described instruction reception unit 801, the acquisition of information instruction that receive user sends, described letter Breath obtains in instruction and carries user profile;
Described information determining unit 802, searches the history service data of user according to described user profile, And information to be pushed is determined according to described history service data;
Described information push unit 803, described information to be pushed is pushed to user.
Optionally, described history service data includes:History service data and life radius information on line;
Described information determining unit 802, selects coupling described with specific reference to history service data on described line The pushed information of life radius information is as described information to be pushed.
Described position acquisition unit 804, after the acquisition of information instruction receiving user's transmission, obtains and uses The current location at family;
Described information determining unit 802, with specific reference to described history service data and described current location Determine information to be pushed.
Optionally, described history service data includes:History service data on line, history industry on described line History service data in history service data and partial line on the business complete line of packet;
, specifically in described history service data, there is history on complete line in described information determining unit 802 During business datum, determined according to history service data on described complete line and described current location and wait to push Information.
, there is not history industry on complete line in described history service data in described information determining unit 802 During business data, determined according to history service data in described partial line and described current location and wait to push letter Breath.
Optionally, described history service data also includes:Life radius information;
Described information determining unit 802, does not specifically exist in described history service data and goes through on complete line History business datum, and when there is not history service data in partial line, according to described life radius information with And described current location determines information to be pushed.
Described information determining unit 802, determines the target industry of user with specific reference to described history service data Business species;The distance of selection and described current location is in default in the distance, and mates described target service The pushed information of the target service object of species is using as described information to be pushed.
Described information determining unit 802, when described information pusher is applied in terminal, is receiving After the acquisition of information instruction sending to user, also by the pushed information of acoustic receiver business object transmission, And in all pushed information receiving, select to mate the pushed information conduct of described target service species Information to be pushed.
Described information push unit 802, by the mark of the target service object belonging to described information to be pushed Discrete it is presented in display screen.
Described information push unit 802, is ranked up for all information to be pushed according to default rule, And the target service object according to belonging to ranking results are by described information to be pushed mark discrete be presented on aobvious In display screen, wherein, the area that presents of the forward business object mark belonging to information to be pushed of sequence is more than What the sequence business object belonging to information to be pushed rearward identified assumes area.
Described instruction reception unit 801, when described information method for pushing is applied in terminal, is receiving After the acquisition of information instruction sending to user, before described information to be pushed is pushed to user, export mould The prompt tone of onomatopoeia ripple.
In said apparatus, the process of realizing of the function of unit and effect specifically refers to correspondence in said method Step realize process, will not be described here.
For device embodiment, because it corresponds essentially to embodiment of the method, so related part ginseng See that the part of embodiment of the method illustrates.Device embodiment described above is only schematically, The wherein said unit illustrating as separating component can be or may not be physically separate, make For the part that unit shows can be or may not be physical location, you can with positioned at a place, Or can also be distributed on multiple NEs.Can select according to the actual needs part therein or The whole module of person is realizing the purpose of application scheme.Those of ordinary skill in the art are not paying creativeness In the case of work, you can to understand and to implement.
The foregoing is only the preferred embodiment of the application, not in order to limit the application, all this Within the spirit of application and principle, any modification, equivalent substitution and improvement done etc., should be included in Within the scope of the application protection.

Claims (22)

1. a kind of information-pushing method is it is characterised in that methods described includes:
The acquisition of information instruction that receive user sends, described information obtains in instruction and carries user profile;
Search the history service data of user according to described user profile, and according to described history service data Determine information to be pushed;
Described information to be pushed is pushed to user.
2. method according to claim 1 it is characterised in that
Described history service data includes:History service data and life radius information on line;
Described information to be pushed is determined according to described history service data, including:
Select the pushed information conduct of coupling described life radius information according to history service data on described line Described information to be pushed.
3. method according to claim 1 is it is characterised in that methods described also includes:
After the acquisition of information instruction receiving user's transmission, obtain the current location of user;
Information to be pushed is determined according to described history service data and described current location.
4. method according to claim 3 it is characterised in that
Described history service data includes:History service data on line, history service packet on described line Include on complete line history service data in history service data and partial line;
The described history service data according to user and described current location determine information to be pushed, including:
When there is history service data on complete line in described history service data, according to described complete line Upper history service data and described current location determine information to be pushed.
5. method according to claim 4 is it is characterised in that the described history service according to user Data and described current location determine information to be pushed, also include:
When there is not history service data on complete line in described history service data, according to described part On line, history service data and described current location determine information to be pushed.
6. method according to claim 4 it is characterised in that
Described history service data also includes:Life radius information;
The described history service data according to user and described current location determine information to be pushed, also wrap Include:
When there is not history service data on complete line in described history service data, and there is not partial line During upper history service data, determined according to described life radius information and described current location and wait to push letter Breath.
7. method according to claim 3 is it is characterised in that the described history service according to user Data and described current location determine information to be pushed, including:
Determine the target service species of user according to described history service data;
The distance of selection and described current location is in default in the distance, and mates described target service species Target service object pushed information using as described information to be pushed.
8. method according to claim 7 is it is characterised in that work as the application of described information method for pushing When in terminal, methods described also includes:
After the acquisition of information instruction receiving user's transmission, by pushing away that acoustic receiver business object sends Deliver letters breath;
In all pushed information receiving, the pushed information mating described target service species is selected to make For information to be pushed.
9. method according to claim 1 is it is characterised in that described push away described information to be pushed Give user, including:
It is presented on discrete for the mark of the target service object belonging to described information to be pushed in display screen.
10. method according to claim 9 it is characterised in that described by described information to be pushed The mark of affiliated target service object is discrete to be presented in display screen, including:
It is ranked up for all information to be pushed according to default rule, and treated described according to ranking results The mark of the target service object belonging to pushed information is discrete to be presented in display screen;
Wherein, the area that presents of the forward business object mark belonging to information to be pushed of sequence is more than sequence What the business object belonging to information to be pushed rearward identified assumes area.
11. methods according to claim 1 it is characterised in that
When described information method for pushing is applied in terminal, refer in the acquisition of information receiving user's transmission After order, before described information to be pushed is pushed to user, the prompt tone of output simulation sound wave.
A kind of 12. information push-delivery apparatus are it is characterised in that described device includes:
Instruction reception unit, the acquisition of information instruction that receive user sends, described information obtains in instruction and takes With user profile;
Information determination unit, searches the history service data of user according to described user profile, and according to institute State history service data and determine information to be pushed;
Information pushing unit, described information to be pushed is pushed to user.
13. devices according to claim 12 it is characterised in that
Described history service data includes:History service data and life radius information on line;
Described information determining unit, selects to mate described life with specific reference to history service data on described line The pushed information of radius information is as described information to be pushed.
14. devices according to claim 12 are it is characterised in that described device also includes:
Position acquisition unit, after the acquisition of information instruction receiving user's transmission, obtains the current of user Position;
Described information determining unit, determines with specific reference to described history service data and described current location Information to be pushed.
15. devices according to claim 14 it is characterised in that
Described history service data includes:History service data on line, history service packet on described line History service data in history service data and partial line completely on line;
, specifically in described history service data, there is history service on complete line in described information determining unit During data, information to be pushed is determined according to history service data and described current location on described complete line.
16. devices according to claim 15 it is characterised in that
, there is not history service number on complete line in described history service data in described information determining unit According to when, information to be pushed is determined according to history service data in described partial line and described current location.
17. devices according to claim 15 it is characterised in that
Described history service data also includes:Life radius information;
, in described history service data, specifically there is not history industry on complete line in described information determining unit Business data, and when there is not history service data in partial line, according to described life radius information and institute State current location and determine information to be pushed.
18. devices according to claim 14 it is characterised in that
Described information determining unit, determines the target service kind of user with specific reference to described history service data Class;The distance of selection and described current location is in default in the distance, and mates described target service species Target service object pushed information using as described information to be pushed.
19. devices according to claim 18 it is characterised in that
Described information determining unit, when described information pusher is applied in terminal, is receiving use After the acquisition of information instruction that family sends, also by the pushed information of acoustic receiver business object transmission, and In all pushed information receiving, select the pushed information mating described target service species as waiting to push away Deliver letters breath.
20. devices according to claim 12 it is characterised in that
Described information push unit, will be discrete for the mark of the target service object belonging to described information to be pushed It is presented in display screen.
21. devices according to claim 20 it is characterised in that
Described information push unit, is specifically ranked up for all information to be pushed according to default rule, And the target service object according to belonging to ranking results are by described information to be pushed mark discrete be presented on aobvious In display screen;
Wherein, the area that presents of the forward business object mark belonging to information to be pushed of sequence is more than sequence What the business object belonging to information to be pushed rearward identified assumes area.
22. devices according to claim 12 it is characterised in that
Described instruction reception unit, when described information method for pushing is applied in terminal, is receiving use After the acquisition of information instruction that family sends, before described information to be pushed is pushed to user, export simulated sound The prompt tone of ripple.
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