CN106251168A - Information-pushing method and system - Google Patents
Information-pushing method and system Download PDFInfo
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- CN106251168A CN106251168A CN201610538738.2A CN201610538738A CN106251168A CN 106251168 A CN106251168 A CN 106251168A CN 201610538738 A CN201610538738 A CN 201610538738A CN 106251168 A CN106251168 A CN 106251168A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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Abstract
The open a kind of information-pushing method of the embodiment of the present invention, including: determine user characteristics storehouse according to the historical operation behavior of multiple users, user characteristics storehouse at least stores the identity information having each user and the multiple information to be pushed corresponding to each user determined according to historical operation behavior；After a certain user reaches the standard grade, the identity information according to a certain user determines the multiple information to be pushed corresponding to a certain user；Push corresponding at least one in the multiple information to be pushed of a certain user to a certain user；The corresponding embodiment of the present invention also provides for a kind of information transmission system；The method and system of the embodiment of the present invention are by determining information to be pushed previously according to the historical operation behavior of user and being stored as user characteristics storehouse, for automatically information to be pushed being pushed to user after user reaches the standard grade when monitoring, on the one hand improve the efficiency pushing relevant information for user, on the other hand improve the accuracy rate of pushed information.
Description
Technical field
The present invention relates to areas of information technology, particularly to a kind of information-pushing method and system.
Background technology
Along with the development of ecommerce, the commodity of increasing category are sold on line, and shopping online becomes more
Come the most universal.In order to allow consumer find the end article of oneself, different electricity from the commodity that category is numerous rapidly
Business's platform is all taking various method to push the merchandise news that user may be interested.
In the epoch of electricity business's competition, how commodity letter interested can be pushed quickly and accurately for user
Breath, thus reduce the commodity required time spent that user finds oneself to admire, time-consuming expense, promote Consumer's Experience, be
Keeping the key point of user, this most also determines that can electricity business show one's talent in the contention of rival.
Summary of the invention
Embodiments of the invention provide a kind of information-pushing method and system, at least solve above-mentioned technical problem it
One.
On the one hand, embodiments of the invention provide a kind of information-pushing method, including:
Historical operation behavior according to multiple users determines user characteristics storehouse, and in described user characteristics storehouse, at least storage has every
The identity information of individual user and according to the historical operation behavior of the plurality of user determine to be respectively corresponding to each user many
Plant information to be pushed；
After a certain user reaches the standard grade, identity information according to described a certain user determines and is stored in described user characteristics storehouse
The multiple information to be pushed corresponding to described a certain user；
Push and stepped on corresponding at least one in the multiple information to be pushed of described a certain user to described a certain user
The user terminal in land.
On the other hand, embodiments of the invention provide a kind of information transmission system, including:
Feature database determines module, for determining user characteristics storehouse, described user according to the historical operation behavior of multiple users
In feature database, at least storage has the identity information of each user and according to dividing that the historical operation behavior of the plurality of user determines
Not corresponding to the multiple information to be pushed of each user；
Information to be pushed determines module, determines for identity information according to described a certain user after a certain user reaches the standard grade
The multiple information to be pushed corresponding to described a certain user being stored in described user characteristics storehouse；
Info push module, for pushing corresponding at least one in the multiple information to be pushed of described a certain user extremely
The user terminal that described a certain user is logged in.
The method and system of the embodiment of the present invention can be used for pushing by determining previously according to the historical operation behavior of user
To the information to be pushed of user and be stored as user characteristics storehouse, for when monitor after user reaches the standard grade automatically by association with reach the standard grade
The information to be pushed of user is pushed to user, on the one hand prestores, so improving as user due to information to be pushed
Push the efficiency of relevant information, determine according to the historical operation behavior of user during another fermentation information to be pushed, improve and push away
Deliver letters the accuracy rate of breath.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, required use in embodiment being described below
Accompanying drawing be briefly described, it should be apparent that, below describe in accompanying drawing be some embodiments of the present invention, for ability
From the point of view of the those of ordinary skill of territory, on the premise of not paying creative work, it is also possible to obtain the attached of other according to these accompanying drawings
Figure.
Fig. 1 is the flow chart of information-pushing method one embodiment of the present invention；
Fig. 2 is the flow chart of another embodiment of information-pushing method of the present invention；
Fig. 3 is the flow chart of the information-pushing method another embodiment of the present invention；
Fig. 4 is the theory diagram of information transmission system one embodiment of the present invention；
Fig. 5 is the theory diagram that the feature database in the information transmission system of the present invention determines module one embodiment；
Fig. 6 is the theory diagram of an embodiment of the info push module in the information transmission system of the present invention；
Fig. 7 is the structural representation of an embodiment of the server of the present invention.
Specific embodiment
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under not making creative work premise, broadly falls into the scope of protection of the invention.
It should be noted that in the case of not conflicting, the embodiment in the application and the feature in embodiment can phases
Combination mutually.
The present invention can be used in numerous general or special purpose computing system environment or configuration.Such as: personal computer, service
Device computer, handheld device or portable set, laptop device, multicomputer system, system based on microprocessor, top set
Box, programmable consumer-elcetronics devices, network PC, minicomputer, mainframe computer, include any of the above system or equipment
Distributed computing environment etc..
The present invention can be described in the general context of computer executable instructions, such as program
Module.Usually, program module includes performing particular task or realizing the routine of particular abstract data type, program, object, group
Part, data structure etc..The present invention can also be put into practice in a distributed computing environment, in these distributed computing environment, by
The remote processing devices connected by communication network performs task.In a distributed computing environment, program module is permissible
It is positioned in the local and remote computer-readable storage medium of storage device.
In the present invention, " assembly ", " device ", " system " etc. refer to be applied to the related entities of computer, such as hardware, hard
Part and the combination of software, software or executory software etc..In detail, such as, assembly can but be not limited to run on place
The reason process of device, processor, object, can executive module, perform thread, program and/or computer.Further, server is run on
On application program or shell script, server can be assembly.One or more assemblies can be at the process performed and/or line
Cheng Zhong, and assembly can localize and/or be distributed between two or multiple stage computer on one computer, it is possible to by
Various computer-readable mediums run.Assembly can also be according to having the signal of one or more packet, such as, from one
With another component interaction in local system, distributed system, and/or the network in the Internet handed over by signal and other system
The signal of mutual data is communicated by locally and/or remotely process.
Finally, in addition it is also necessary to explanation, in this article, the relational terms of such as first and second or the like be used merely to by
One entity or operation separate with another entity or operating space, and not necessarily require or imply these entities or operation
Between exist any this reality relation or order.And, term " includes ", " comprising ", not only includes those key elements, and
And also include other key elements being not expressly set out, or also include intrinsic for this process, method, article or equipment
Key element.In the case of there is no more restriction, statement " including ... " key element limited, it is not excluded that including described wanting
Process, method, article or the equipment of element there is also other identical element.
As it is shown in figure 1, the information-pushing method of one embodiment of the invention, including:
S11, historical operation behavior according to multiple users determine user characteristics storehouse, at least store in described user characteristics storehouse
There is the identity information of each user and be respectively corresponding to each user according to what the historical operation behavior of the plurality of user determined
Multiple information to be pushed；
S12, after a certain user reaches the standard grade, identity information according to described a certain user determines and is stored in described user characteristics
The multiple information to be pushed corresponding to described a certain user in storehouse；
S13, propelling movement are corresponding at least one in the multiple information to be pushed of described a certain user to described a certain user
The user terminal logged in.
The information-pushing method of the embodiment of the present invention can be used for pushing away by determining previously according to the historical operation behavior of user
Give the information to be pushed of user and be stored as user characteristics storehouse, for when monitor after user reaches the standard grade automatically will association with upper
The information to be pushed of line user is pushed to user, on the one hand prestores due to information to be pushed, thus improve into
Family pushes the efficiency of relevant information, determines according to the historical operation behavior of user, improve during another fermentation information to be pushed
The accuracy rate of pushed information.
In the present embodiment, historical operation behavior at least includes that user's browses track and purchaser record.
Browse track include but not limited to user browse comprise some merchandise news webpage, user collection comprise some business
The webpage of product information, user add shopping cart but do not have the commodity etc. bought, and purchaser record includes that user completes for some business
The transaction etc. of product.
The method of the historical operation behavior obtaining user in step S11 may is that monitoring user browses on intelligent terminal
The trace information of commodity, intelligent terminal here can be smart mobile phone, intelligent television, panel computer, notebook computer, desk-top
One or several in computer, vehicle intelligent terminal etc.；On the one hand, this monitoring method can be account based on user
, i.e. user use store account log in after (that is, after reaching the standard grade), monitoring user under this account logging status, browse commodity
Track；On the other hand, this monitoring can be based on intelligent terminal, and this method can be with monitoring and statistics to more comprehensive
User browses the trace information of commodity, such as, on same intelligent terminal, be not limited to the Account Logon shape in some store
Monitor user under state and browse the trace information of commodity, but monitoring and statistics user logs in arbitrarily on this intelligent terminal simultaneously
Browsing trace information after the account in store, such as, user may the most logged Taobao simultaneously on a panel computer simultaneously
Account, Jingdone district account, pleasure regard store account etc., and it is exactly at this that the user the most at this moment gathered browses the trace information that browses of commodity
Trace information is browsed under three accounts；The purchaser record of same user also divides the monitoring and statistics method of above-mentioned two situations.
As in figure 2 it is shown, in certain embodiments, determine that user characteristics storehouse is wrapped according to the historical operation behavior of multiple users
Include:
S21, browse, according to each user, the merchandise news that track determines that each user is paid close attention to respectively；
S22, described purchaser record according to each user determine the consuming capacity scope of each user respectively；
S23, the described merchandise news paid close attention to according to each user and described consuming capacity scope determine and are respectively corresponding to
The multiple information to be pushed of each user.
In the present embodiment, according to the historical operation information of user determine the method in user characteristics storehouse may is that according to
The track that browses at family is ranked according to priority with shopping record commodity interested in user, and user browses track and purchases
The highest (user is interested in commodity for the priority of thing record display user's then these a certain commodity interested in a certain commodity
Degree can be clicked on or browse the number of times of a certain commodity and determine by counting user, clicks on or browse the number of times of a certain commodity
The most, then show that user is the highest to the degree that a certain commodity are interested)；Determine the business belonging to the commodity in priority query respectively
Classification in product classification, selects the commodity of multiple identical category as treating under respective classes the most respectively under the classification determined
Pushed information (can using the picture of the commodity of selection, redirect the information such as link, price as corresponding to these commodity wait push letter
Breath).
In certain embodiments, also include:
Number of visits according at least to each user merchandise news to being paid close attention to determines corresponding multiple information to be pushed
Priority.
User characteristics library storage in the present embodiment band pushed information of multiple users, and storage has user accordingly
The mapping relations of information to be pushed of identity information and this user, for identity according to the user identified in step S12
Information determines the multiple information to be pushed corresponding to this user, and each of here information to be pushed corresponds to a kind of user's sense
The commodity of interest.
Step S13 pushes at least one user terminal logged in user in the multiple information to be pushed determined
(i.e., intelligent terminal), (such as, the number of the information to be pushed pushed here can be set according to concrete demand
The page empty lap that user currently browses can push several information to be pushed when amassing bigger more, otherwise, push several treating less
Pushed information).
As it is shown on figure 3, in certain embodiments, push corresponding in the multiple information to be pushed of described a certain user extremely
The user terminal that few a kind of to described a certain user is logged in includes:
S31, determine that described a certain user is currently located the current commodity information that the page is loaded；
S32, judge whether the multiple information to be pushed corresponding to described a certain user exists to believe with described current commodity
Manner of breathing with and/or the information to be pushed that is associated；
S33 is if it is, push information to be pushed that is identical with described current commodity information and/or that be associated to described
User terminal；
S34 is if it is not, then push corresponding in the multiple information to be pushed of described a certain user at least the one of high priority
Plant to described user terminal.
The information to be pushed being associated with current commodity information in the present embodiment is to belong to same with current commodity information
The information to be pushed (such as, belonging to the electric refrigerator of household electrical appliances, washing machine, air-conditioning etc.) of the commodity of one classification or and current commodity
The information to be pushed of the commodity of the complete sale of information (such as, mp3 and earphone, teapot and teacup, bed and mattress etc.).
When the multiple information to be pushed corresponding to described a certain user does not exist and described current commodity in the present embodiment
Information identical and/or be associated information to be pushed time, then push in the multiple information to be pushed corresponding to described a certain user
At least one of high priority, to described user terminal, has taken into full account that user that may be present is the most browsed before browsing
The situation of commodity, owing to always not having browsed this commodity before user, therefore, determines according to the historical operation behavior of user
User characteristics storehouse in necessarily without storage corresponding to the information to be pushed of this commodity, the most directly push user
The information to be pushed of commodity interested, as long as just can be accurate when user logs on and browse the product relevant to this commodity
The information to be pushed of Related product really is pushed exactly for user；The most i.e. ensure that user's pushed information is accurate
Property.
The embodiment of the present invention can be passed through hardware processor (hardware processor) and realize correlation function mould
Block.
It should be noted that for aforesaid each method embodiment, in order to be briefly described, therefore it is all expressed as a series of
Action merge, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some step can use other orders or carry out simultaneously.Secondly, those skilled in the art also should know
Knowing, embodiment described in this description belongs to preferred embodiment, involved action and the module not necessarily present invention
Necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not has the portion described in detail in certain embodiment
Point, may refer to the associated description of other embodiments.
As shown in Figure 4, embodiments of the invention also provide for a kind of information transmission system, including:
Feature database determines module, for determining user characteristics storehouse, described user according to the historical operation behavior of multiple users
In feature database, at least storage has the identity information of each user and according to dividing that the historical operation behavior of the plurality of user determines
Not corresponding to the multiple information to be pushed of each user；
Information to be pushed determines module, determines for identity information according to described a certain user after a certain user reaches the standard grade
The multiple information to be pushed corresponding to described a certain user being stored in described user characteristics storehouse；
Info push module, for pushing corresponding at least one in the multiple information to be pushed of described a certain user extremely
The user terminal that described a certain user is logged in.
The information transmission system of the embodiment of the present invention can be used for pushing away by determining previously according to the historical operation behavior of user
Give the information to be pushed of user and be stored as user characteristics storehouse, for when monitor after user reaches the standard grade automatically will association with upper
The information to be pushed of line user is pushed to user, on the one hand prestores due to information to be pushed, thus improve into
Family pushes the efficiency of relevant information, determines according to the historical operation behavior of user, improve during another fermentation information to be pushed
The accuracy rate of pushed information.
In certain embodiments, historical operation behavior at least includes that user's browses track and purchaser record.
As it is shown in figure 5, in certain embodiments, feature database determines that module includes:
Merchandise news determines unit, determines that each user is paid close attention to respectively for browsing track according to each user
Merchandise news；
Consumptive power determines module, for determining the consumption energy of each user respectively according to the described purchaser record of each user
Power scope；
Information to be pushed determines unit, for the described merchandise news paid close attention to according to each user and the described consuming capacity
Scope determines the multiple information to be pushed being respectively corresponding to each user.
In some embodiments of information transmission system of the present invention, also include:
Push Priority Determination module, true for the number of visits according at least to each user merchandise news to being paid close attention to
The priority of fixed corresponding multiple information to be pushed.
As shown in Figure 6, in some embodiments of information transmission system of the present invention, info push module includes:
Current commodity information determination unit, for determining that described a certain user is currently located the current commodity that the page is loaded
Information；
Whether judging unit, work as with described for judging to exist in the multiple information to be pushed corresponding to described a certain user
Front merchandise news is identical and/or the information to be pushed that is associated；
First push unit, for when the judged result of described judging unit is for being, then pushes and described current commodity
Information is identical and/or the information to be pushed that is associated is to described user terminal；
Second push unit, for when the judged result of described judging unit is no, then pushes corresponding to described a certain
In the multiple information to be pushed of user high priority at least one to described user terminal.
The information transmission system of the invention described above embodiment can be used for performing the information-pushing method of the embodiment of the present invention, and
Reach the technique effect that the information pushing of the invention described above embodiment is reached with method accordingly, repeat no more here.
On the other hand, embodiments of the invention are also disclosed a kind of server, and the server of the present invention has been laid in the present invention
State the information transmission system described in any embodiment, and perform the information pushing side described in the above embodiment of the present invention accordingly
Method.
On the other hand, embodiments of the invention are also disclosed a kind of machine room, include multiple server in the machine room of the present invention,
At least one in multiple servers in the present embodiment has laid the information pushing system described in any of the above-described embodiment of the present invention
System, and perform the information-pushing method described in the above embodiment of the present invention accordingly.
In certain embodiments, server disclosed above includes:
Memorizer, is used for depositing computer-managed instruction；
Processor, for performing the computer-managed instruction of described memorizer storage, to perform:
Historical operation behavior according to multiple users determines user characteristics storehouse, and in described user characteristics storehouse, at least storage has every
The identity information of individual user and according to the historical operation behavior of the plurality of user determine to be respectively corresponding to each user many
Plant information to be pushed；
After a certain user reaches the standard grade, identity information according to described a certain user determines and is stored in described user characteristics storehouse
The multiple information to be pushed corresponding to described a certain user；
Push and stepped on corresponding at least one in the multiple information to be pushed of described a certain user to described a certain user
The user terminal in land.
As it is shown in fig. 7, be the structural representation of server one embodiment in the above embodiment of the present invention, the application is specifically real
Execute example implementing of server 700 not to be limited, comprising:
Processor (processor) 710, communication interface (Communications Interface) 720, memorizer
(memory) 730 and communication bus 740.Wherein:
Processor 710, communication interface 720 and memorizer 730 complete mutual communication by communication bus 740.
Communication interface 720, for the net element communication with such as third party's access end etc..
Processor 710, is used for the program that performs 732, specifically can perform the correlation step in said method embodiment.
Specifically, program 732 can include that program code, described program code include computer-managed instruction.
Processor 710 is probably a central processor CPU, or specific integrated circuit ASIC (Application
Specific Integrated Circuit), or it is configured to implement the one or more integrated electricity of the embodiment of the present application
Road.
Embodiment of the method described above is only schematically, and the wherein said unit illustrated as separating component can
To be or to may not be physically separate, the parts shown as unit can be or may not be physics list
Unit, i.e. may be located at a place, or can also be distributed on multiple NE.Can be selected it according to the actual needs
In some or all of module realize the purpose of the present embodiment scheme.Those of ordinary skill in the art are not paying creativeness
Work in the case of, be i.e. appreciated that and implement.
By the description of above embodiment, those skilled in the art is it can be understood that can be by each embodiment
Software adds the mode of required general hardware platform and realizes, naturally it is also possible to pass through hardware.Based on such understanding, above-mentioned skill
The part that prior art is contributed by art scheme the most in other words can embody with the form of software product, this calculating
Machine software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD etc., uses including some instructions
So that computer equipment (can be personal computer, server, or the network equipment etc.) perform each embodiment or
The method described in some part of person's embodiment.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.These computer program instructions also can be loaded into computer or other programmable datas process and set
It is standby upper so that on computer or other programmable devices, execution sequence of operations step is to produce computer implemented process,
Thus the instruction performed on computer or other programmable devices provides for realizing at one flow process of flow chart or multiple stream
The step of the function specified in journey and/or one square frame of block diagram or multiple square frame.
Last it is noted that above example is only in order to illustrate technical scheme, it is not intended to limit；Although
With reference to previous embodiment, the present invention is described in detail, it will be understood by those within the art that: it still may be used
So that the technical scheme described in foregoing embodiments to be modified, or wherein portion of techniques feature is carried out equivalent；
And these amendment or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and
Scope.
Claims (10)
1. an information-pushing method, including:
Historical operation behavior according to multiple users determines user characteristics storehouse, and in described user characteristics storehouse, at least storage has each use
Identity information and the multiple of each user that be respectively corresponding to determined according to the historical operation behavior of the plurality of user at family are treated
Pushed information；
After a certain user reaches the standard grade, the identity information according to described a certain user determines the phase being stored in described user characteristics storehouse
The multiple information to be pushed of a certain user described in Ying Yu；
Propelling movement is logged in corresponding at least one in the multiple information to be pushed of described a certain user to described a certain user
User terminal.
Method the most according to claim 1, wherein, described historical operation behavior at least includes browsing track and purchasing of user
Buy record.
Method the most according to claim 2, wherein, the described historical operation behavior according to multiple users determines user characteristics
Storehouse includes:
Browse, according to each user, the merchandise news that track determines that each user is paid close attention to respectively；
Described purchaser record according to each user determines the consuming capacity scope of each user respectively；
The described merchandise news paid close attention to according to each user and described consuming capacity scope determine and are respectively corresponding to each user
Multiple information to be pushed.
Method the most according to claim 3, wherein, also includes:
Number of visits according at least to each user merchandise news to being paid close attention to determines the excellent of corresponding multiple information to be pushed
First level.
Method the most according to claim 4, wherein, described propelling movement is corresponding to the multiple information to be pushed of described a certain user
In at least one user terminal logged in described a certain user include:
Determine that described a certain user is currently located the current commodity information that the page is loaded；
Judge whether the multiple information to be pushed corresponding to described a certain user exists identical with described current commodity information and/
Or the information to be pushed being associated；
If it is, push information to be pushed that is identical with described current commodity information and/or that be associated to described user terminal；
If it is not, then push corresponding in the multiple information to be pushed of described a certain user high priority at least one to the most described
User terminal.
6. an information transmission system, including:
Feature database determines module, for determining user characteristics storehouse, described user characteristics according to the historical operation behavior of multiple users
Storehouse at least stores the identity information having each user and the difference phase determined according to the historical operation behavior of the plurality of user
Should be in the multiple information to be pushed of each user；
Information to be pushed determines module, determines storage for identity information according to described a certain user after a certain user reaches the standard grade
The multiple information to be pushed corresponding to described a certain user in described user characteristics storehouse；
Info push module, for pushing corresponding at least one in the multiple information to be pushed of described a certain user to described
The user terminal that a certain user is logged in.
System the most according to claim 6, wherein, described historical operation behavior at least includes browsing track and purchasing of user
Buy record.
System the most according to claim 7, wherein, described feature database determines that module includes:
Merchandise news determines unit, for browsing, according to each user, the business that track determines that each user is paid close attention to respectively
Product information；
Consumptive power determines module, for determining the consuming capacity model of each user respectively according to the described purchaser record of each user
Enclose；
Information to be pushed determines unit, for the described merchandise news paid close attention to according to each user and described consuming capacity scope
Determine the multiple information to be pushed being respectively corresponding to each user.
System the most according to claim 8, wherein, also includes:
Push Priority Determination module, for determining phase according at least to the number of visits of each user merchandise news to being paid close attention to
The priority of the multiple information to be pushed answered.
System the most according to claim 9, wherein, described info push module includes:
Current commodity information determination unit, for determining that described a certain user is currently located the current commodity letter that the page is loaded
Breath；
Judging unit, for judging whether exist and described current business in the multiple information to be pushed corresponding to described a certain user
Product information is identical and/or the information to be pushed that is associated；
First push unit, for when the judged result of described judging unit is for being, then pushes and described current commodity information
Information to be pushed extremely described user terminal that is identical and/or that be associated；
Second push unit, for when the judged result of described judging unit is no, then pushes corresponding to described a certain user
Multiple information to be pushed at least one of high priority to described user terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106651530A (en) * | 2016-12-29 | 2017-05-10 | 江西博瑞彤芸科技有限公司 | Page displaying method for online shopping platform |
| CN107895276A (en) * | 2017-08-31 | 2018-04-10 | 中国平安人寿保险股份有限公司 | Customer action track recording method, device and storage medium |
| CN108053246A (en) * | 2017-12-15 | 2018-05-18 | 江苏盖亚建筑工程有限公司 | A kind of mobile terminal advertising method |
| CN108093076A (en) * | 2017-12-29 | 2018-05-29 | 北京奇虎科技有限公司 | Information push method and device |
| CN109165994A (en) * | 2018-07-17 | 2019-01-08 | 北京知果科技有限公司 | A kind of information-pushing method and server |
| CN109410009A (en) * | 2018-10-31 | 2019-03-01 | 徐凤林 | A kind of method and apparatus of purchase intention that predicting mobile terminal user |
| CN109583961A (en) * | 2018-12-04 | 2019-04-05 | 北京唐冠天朗科技开发有限公司 | A kind of method and system of identity-based identification information matching information on services |
| CN109635187A (en) * | 2018-11-26 | 2019-04-16 | 平安科技（深圳）有限公司 | Information push method, device, computer equipment and storage medium |
| WO2019169963A1 (en) * | 2018-03-07 | 2019-09-12 | 阿里巴巴集团控股有限公司 | Content recommendation method, apparatus, electronic device, and system |
| CN110335078A (en) * | 2019-07-03 | 2019-10-15 | 中国银行股份有限公司 | Advertisement sending method, device and equipment |
| CN110674393A (en) * | 2019-08-16 | 2020-01-10 | 恒大智慧科技有限公司 | Information pushing method, server and storage medium |
| CN111090808A (en) * | 2019-12-13 | 2020-05-01 | 北京金山云网络技术有限公司 | Page information pushing method, device, server and computer readable storage medium |
| CN113190745A (en) * | 2021-04-27 | 2021-07-30 | 五八有限公司 | Information sending method, information sending device, electronic equipment and computer readable medium |
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Cited By (13)
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|---|---|---|---|---|
| CN106651530A (en) * | 2016-12-29 | 2017-05-10 | 江西博瑞彤芸科技有限公司 | Page displaying method for online shopping platform |
| CN107895276A (en) * | 2017-08-31 | 2018-04-10 | 中国平安人寿保险股份有限公司 | Customer action track recording method, device and storage medium |
| CN108053246A (en) * | 2017-12-15 | 2018-05-18 | 江苏盖亚建筑工程有限公司 | A kind of mobile terminal advertising method |
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| CN109165994A (en) * | 2018-07-17 | 2019-01-08 | 北京知果科技有限公司 | A kind of information-pushing method and server |
| CN109410009A (en) * | 2018-10-31 | 2019-03-01 | 徐凤林 | A kind of method and apparatus of purchase intention that predicting mobile terminal user |
| CN109635187A (en) * | 2018-11-26 | 2019-04-16 | 平安科技（深圳）有限公司 | Information push method, device, computer equipment and storage medium |
| CN109583961A (en) * | 2018-12-04 | 2019-04-05 | 北京唐冠天朗科技开发有限公司 | A kind of method and system of identity-based identification information matching information on services |
| CN110335078A (en) * | 2019-07-03 | 2019-10-15 | 中国银行股份有限公司 | Advertisement sending method, device and equipment |
| CN110674393A (en) * | 2019-08-16 | 2020-01-10 | 恒大智慧科技有限公司 | Information pushing method, server and storage medium |
| CN111090808A (en) * | 2019-12-13 | 2020-05-01 | 北京金山云网络技术有限公司 | Page information pushing method, device, server and computer readable storage medium |
| CN113190745A (en) * | 2021-04-27 | 2021-07-30 | 五八有限公司 | Information sending method, information sending device, electronic equipment and computer readable medium |
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