CN109583961A - A kind of method and system of identity-based identification information matching information on services - Google Patents
A kind of method and system of identity-based identification information matching information on services Download PDFInfo
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- CN109583961A CN109583961A CN201811475044.4A CN201811475044A CN109583961A CN 109583961 A CN109583961 A CN 109583961A CN 201811475044 A CN201811475044 A CN 201811475044A CN 109583961 A CN109583961 A CN 109583961A
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- G06Q30/0255—Targeted advertisements based on user history
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The embodiment of the invention discloses a kind of method and systems of identity-based identification information matching information on services, wherein, the described method includes: determining model based on preset identity type, the behavioral data of the target user got is identified, determines the identity type of target user；Obtain the historic demand information on services for being more than or equal to the association user of the default degree of association with the identity type degree of association of target user；The historic demand information on services of association user is analyzed, obtains analyzing result accordingly；Based on analysis as a result, matching corresponding information on services, and will be on the mobile terminal of the service information pushing comprising corresponding service type to target user.The solution of the present invention can accomplish: accurately determining out the identity type of target user, and will targetedly push on the mobile terminal of target user with the matched information on services of identity type determined.
Description
Technical field
The present invention relates to data analysis technique fields, and in particular to a kind of identity-based identification information matching information on services
Method and system.
Background technique
The identity type recognition methods of existing target user often acquires the behavior of certain a period of time of target user
Data determine the identity type of target user.Due to being directed to different periods or different times, even same
A target user, often difference is very big for corresponding behavioral data, these behavioral datas often have randomness, and these behaviors
Data can change, and be the identity type that can not accurately determine out target user based on these random behavioral datas
's.
In practical applications, certain a period of time, some target user have purchased the guidance books of a large amount of small English learning,
Can not be determined that out based on the buying behavior of the target user: the target user is teacher, it is more likely that the target user is only
It is only the Books Marketing quotient for having cooperative relationship with some primary school.
It is existing to push service information technology, according to target user, constantly buying behavior data analyze current goal
User still, is based on the mesh for that constantly will push corresponding information on services to the target user after primary school English Instructor
Marking user, interested content is often different in a certain period of time.For example, although current goal user is the religion of small English learning
Teacher, but the target user is interested in music, during this period of time wants study music score rudimentary knowledge, and according to acquisition
The music score rudimentary knowledge arrived practices some song liked.At this point, if also to target user push and primary school's English teaching
Relevant information on services is no longer just that the target user needs, in this way, just can not accurately push to the target user specific
Period, the service type of the user demand, to eventually reduce the precision pushed service information.
The identity type of target user how is accurately determined out, and targetedly pushes target user to target user
Interested information on services is technical problem to be solved.
Summary of the invention
The method for being designed to provide a kind of identity-based identification information matching information on services of the embodiment of the present invention and it is
System, can not accurately determine out the identity type of target user to solve the prior art, more can not be targetedly to target
User pushes the problem of target user's interested information on services.
To achieve the above object, the embodiment of the present invention provides a kind of side of identity-based identification information matching information on services
Method, which comprises model is determined based on preset identity type, the behavioral data of the target user got is known
Not, the identity type of the target user is determined；It obtains and is more than or equal in advance with the identity type degree of association of the target user
If the historic demand information on services of the association user of degree of association threshold value；The historic demand information on services of the association user is carried out
Analysis, obtains analyzing result accordingly；Based on the analysis as a result, matching corresponding information on services, and will be comprising corresponding
On the service information pushing of service type to the mobile terminal of the target user.
Optionally, the method also includes: obtain the behavioral data of the target user.
Optionally, the method also includes: obtain associated with the identity type of target user identity type and believe
Breath, wherein the identity type information is included at least with the next item down: the occupational information of the target user, the target user
ID card information, kinsfolk's information of the target user, post corresponding with occupational information information, with reported
The corresponding position level information of industry information, length of service information corresponding with the occupational information.
Optionally, after the identity type for determining the target user, the method also includes: described in acquisition
The corresponding identity type information of the identity type of target user.
Optionally, described after the corresponding identity type information of identity type for getting the target user
Method further include: using two or more keyword, the identity type information is marked, is marked accordingly
Remember information, the identity type information is associated with corresponding mark information, obtains corresponding related information, and will be described
Identity type information, corresponding mark information, corresponding related information are recorded in the database pre-established.
Optionally, the method also includes: obtain the identity type letter in the reading database of active user
The authority information of breath.
Optionally, the method also includes: show in the authority information: active user, which has, reads the target user
The identity type information permission when, then show on the display apparatus being stored in the database with the identity type
The associated data information of information.
Optionally, the method also includes: show in the authority information: active user, which has, reads the target user
The identity type information permission when, then show the mark information stored in the database on the display apparatus.
Optionally, the method also includes: show in the authority information: active user, which has, reads the target user
The identity type information permission when, then show the related information stored in the database on the display apparatus.
Match with the above method, another aspect of the present invention provides a kind of identity-based identification information matching information on services
System, the system comprises: determination unit determines model based on preset identity type, the row to the target user got
It is identified for data, determines the identity type of the target user；Acquiring unit, acquisition are determined with the determination unit
The target user the identity type degree of association be more than or equal to the default degree of association association user historic demand information on services；
Analytical unit analyzes the historic demand information on services for the association user that the acquiring unit is got, obtains phase
The analysis result answered；Push unit is matched, the analysis analyzed based on the analytical unit is as a result, match corresponding clothes
Business information, and will be on the mobile terminal of the service information pushing comprising corresponding service type to the target user.
The embodiment of the present invention has the advantages that a kind of identity-based identification information matching clothes provided in an embodiment of the present invention
The method and system for information of being engaged in, can accomplish: accurately determine out the identity type of target user, and by with the identity determined
The information on services of type matching targetedly pushes on the mobile terminal of target user.
Detailed description of the invention
Fig. 1 is the process for the method that a kind of identity-based identification information that the embodiment of the present invention 1 provides matches information on services
Schematic diagram；
Fig. 2 is the structure for the system that a kind of identity-based identification information that the embodiment of the present invention 2 provides matches information on services
Schematic diagram.
In figure: 201- determination unit；202- acquiring unit；203- analytical unit；204- matches push unit.
Specific embodiment
Embodiments of the present invention are illustrated by particular specific embodiment below, those skilled in the art can be by this explanation
Content disclosed by book is understood other advantages and efficacy of the present invention easily.
It should be clear that this specification structure depicted in this specification institute accompanying drawings, ratio, size etc., only to cooperate specification to be taken off
The content shown is not intended to limit the invention enforceable qualifications so that those skilled in the art understands and reads, therefore
Do not have technical essential meaning, the modification of any structure, the change of proportionate relationship or the adjustment of size are not influencing the present invention
Under the effect of can be generated and the purpose that can reach, it should all still fall in disclosed technology contents and obtain the model that can cover
In enclosing.Meanwhile in this specification cited such as "upper", "lower", "left", "right", " centre " term, be merely convenient to chat
That states is illustrated, rather than to limit the scope of the invention, relativeness is altered or modified, and is changing skill without essence
It is held in art, when being also considered as the enforceable scope of the present invention.
Embodiment 1
Embodiment according to the present invention 1 provides a kind of method of identity-based identification information matching information on services, described
Method includes: to determine model based on preset identity type, is identified to the behavioral data of the target user got, is determined
The identity type of target user out；Obtain the pass for being more than or equal to default degree of association threshold value with the identity type degree of association of target user
It is combined the historic demand information on services at family；The historic demand information on services of association user is analyzed, is analyzed accordingly
As a result；Based on analysis as a result, matching corresponding information on services, and extremely by the service information pushing comprising corresponding service type
On the mobile terminal of target user；In this way, a kind of 1 identity-based identification information provided matches service through the embodiment of the present invention
The method of information can accomplish: accurately determining out the identity type of target user, and will match with the identity type determined
Information on services targetedly push on the mobile terminal of target user.
It should be noted that in practical applications, the default degree of association threshold value in scheme that the embodiment of the present invention 1 provides can
To be configured according to the different demands of user, if the default degree of association threshold value comparison of setting is big, it is determined that the target user gone out
It is more preferable with the relevance of association user, in this way, the information on services comprising service type based on known association user, to target
User pushes information on services same as association user or similar services type, often service interested to target user
Information improves user experience in this way, improving the accuracy accurately pushed service information to target user.
In addition, the preset identity type in the scheme that the embodiment of the present invention 1 provides determines that model is conventional model, with
And preset identity type determines that the corresponding algorithm of model is also conventional algorithm, details are not described herein, in this way, by preset
Identity type determines that model tends to accurately determine out the identity type of target user.
In an optional example, the method also includes: obtain the behavioral data of target user.
In practical applications, behavioral data is included at least with the next item down: the routine work behavioral data of target user, target
The daily life of the routine work action trail data of user, associated with routine work item frequency data, target user
Behavioral data, the daily life action trail data of target user, frequency data associated with daily life item, target are used
The daily learning behavior data at family, the daily learning behavior track data of target user, frequency associated with daily study item
Degree evidence；The behavioral data of the target user got is related to the work of target user, and life learns various aspects；In this way,
The identity type of target user can be accurately determined out based on the behavioral data got.
In an optional example, the method also includes: obtain body associated with the identity type of target user
Part type information, wherein identity type information is included at least with the next item down: the occupational information of target user, target user body
Part card information, kinsfolk's information of target user and the corresponding post information of occupational information, post corresponding with occupational information
Level information, length of service information corresponding with occupational information.
In an optional example, after determining the identity type of target user, the method also includes: it obtains
The corresponding identity type information of the identity type of target user.
In an optional example, after the corresponding identity type information of identity type for getting target user,
The method also includes: using two or more keyword, identity type information is marked, is marked accordingly
Remember information, identity type information is associated with corresponding mark information, obtain corresponding related information, and by identity type
Information, corresponding mark information, corresponding related information are recorded in the database pre-established.
In an optional example, the method also includes: obtain the identity class in the reading database of active user
The authority information of type information.
In an optional example, the method also includes: show in authority information: active user has reading target
When the permission of the identity type information of user, then the identity type information stored in database is shown on the display apparatus.
In practical applications, it when active user has the permission for the identity type information for reading target user, is then filled in display
Set the data information associated with identity type information stored in display database.
For example, if identity type information is shown: target user is the Fengtai District head of district, shows data on the display apparatus
The data information associated with the identity type information stored in library；For example, the asset data information of entire Fengtai District, entire
Basic data information, the government data information of entire Fengtai District of Fengtai District.
In practical applications, in order to improve the Experience Degree of target user, keep its on the spot in person, it can be by above-mentioned entire Fengtai
The asset data information in area, the basic data information of entire Fengtai District, entire Fengtai District data information at least one of into
Row image conversion or video processing, enable target user intuitively to perceive the information including above-mentioned data, and not only
It is the information comprising all kinds of initial data.
In another example if identity type information is shown: target user is high three mathematics teacher of Chaoyang District Beijing, aobvious
Show that database summarizes the data information associated with the identity type information of storage on showing device, for example, Beijing 5 years is extremely
Often examination point information, Beijing mathematics college entrance examination examination are big for the mathematics college entrance examination of 10 years mathematics college entrance examination paper information, five Nian Zhishi of Beijing
The frequency information for often examining knowledge point in the investigation frequency informations of all knowledge points in guiding principle, Beijing mathematics college entrance examination examination outline,
The corresponding score information in knowledge point, often examining in the mathematics college entrance examination examination outline of Beijing are often examined in the mathematics college entrance examination examination outline of Beijing
The historical years information etc. that knowledge point occurs, associated data information further includes other data informations, and details are not described herein.
In an optional example, the method also includes: show in authority information: active user has reading target
When the permission of the identity type information of user, then the mark information stored in database is shown on the display apparatus；In this way, passing through
Mark information can determine the corresponding identity speciality of the identity type of target user, quickly and accurately in order to more there is needle
Corresponding information on services is pushed to target user to property.
In an optional example, the method also includes: show in authority information: active user has reading target
When the permission of the identity type information of user, then the related information stored in database is shown on the display apparatus；In this way, passing through
Related information can quickly and accurately be known: the degree of association between the identity type information and mark information of target user has
The higher service type of target user's preference is picked out on effect ground from numerous service types, and chooses corresponding service letter
Breath, and push clothes on the accurately service information pushing to the mobile terminal device of target user selected, will be not only increased
The precision of business, and the probability of transaction of target user's consumer sale respective service is improved, user experience is not only increased, together
When also improve the transaction success rate of the businessman pushed service information.
In conclusion a kind of method for identity-based identification information matching information on services that the embodiment of the present invention 1 provides, tool
Have following the utility model has the advantages that accurately determining out the identity type of target user, and by with the matched clothes of identity type determined
Business information targetedly pushes on the mobile terminal of target user.
Embodiment 2
Embodiment according to the present invention 2 additionally provides a kind of system of identity-based identification information matching information on services, institute
The system of stating includes determination unit 201, acquiring unit 202, analytical unit 203 and matching push unit 204.
Specifically, determination unit 201, determines model based on preset identity type, to the target user's got
Behavioral data is identified, determines the identity type of target user；
Acquiring unit 202, the identity type degree of association for obtaining the target user determined with determination unit 201 are more than or equal to
The historic demand information on services of the association user of the default degree of association；
Analytical unit 203 analyzes the historic demand information on services for the association user that acquiring unit 202 is got,
It obtains analyzing result accordingly；
Match push unit 204, the analysis analyzed based on analytical unit 203 as a result, match corresponding information on services,
And it will be on the mobile terminal of the service information pushing comprising corresponding service type to target user；In this way, real through the invention
The system for applying the offer of example 2, can accomplish: accurately determine out the identity type of target user, and by with the identity class determined
The matched information on services of type targetedly pushes on the mobile terminal of target user.
It should be noted that in practical applications, the default degree of association threshold value in scheme that the embodiment of the present invention 2 provides can
To be configured according to the different demands of user, if the default degree of association threshold value comparison of setting is big, it is determined that the target user gone out
It is more preferable with the relevance of association user, in this way, the information on services comprising service type based on known association user, to target
User pushes information on services same as association user or similar services type, often service interested to target user
Information improves user experience in this way, improving the accuracy accurately pushed service information to target user.
In addition, the preset identity type in the scheme that the embodiment of the present invention 2 provides determines that model is conventional model, with
And preset identity type determines that the corresponding algorithm of model is also conventional algorithm, details are not described herein, in this way, by preset
Identity type determines that model tends to accurately determine out the identity type of target user.
Part in the partial content in scheme that the embodiment of the present invention 2 provides and the scheme of the offer of the embodiment of the present invention 1
The same or similar part of content, please be no longer superfluous herein referring to the description of the corresponding portion for the embodiment of the present invention 1
It states.
In an optional example, the embodiment of the present invention 2 provide system further include acquiring unit 202 (in Fig. 2 not
Show), acquiring unit 202 is used for: obtaining the behavioral data of target user.
In practical applications, behavioral data is included at least with the next item down: the routine work behavioral data of target user, target
The daily life of the routine work action trail data of user, associated with routine work item frequency data, target user
Behavioral data, the daily life action trail data of target user, frequency data associated with daily life item, target are used
The daily learning behavior data at family, the daily learning behavior track data of target user, frequency associated with daily study item
Degree evidence；The behavioral data of the target user got is related to the work of target user, and life learns various aspects；In this way,
The identity type of target user can be accurately determined out based on the behavioral data got.
In conclusion a kind of system for identity-based identification information matching information on services that the embodiment of the present invention 2 provides, tool
Have following the utility model has the advantages that accurately determining out the identity type of target user, and by with the matched clothes of identity type determined
Business information targetedly pushes on the mobile terminal of target user.
Although above having used general explanation and specific embodiment, the present invention is described in detail, at this
On the basis of invention, it can be made some modifications or improvements, this will be apparent to those skilled in the art.Therefore,
These modifications or improvements without departing from theon the basis of the spirit of the present invention are fallen within the scope of the claimed invention.
Claims (10)
1. a kind of method of identity-based identification information matching information on services characterized by comprising
Model is determined based on preset identity type, the behavioral data of the target user got is identified, determines institute
State the identity type of target user；
Obtain the history for being more than or equal to the association user of default degree of association threshold value with the identity type degree of association of the target user
Demand and service information；
The historic demand information on services of the association user is analyzed, obtains analyzing result accordingly；
Based on the analysis as a result, matching corresponding information on services, and the service comprising corresponding service type is believed
Breath pushes on the mobile terminal of the target user.
2. the method according to claim 1, wherein the method also includes:
Obtain the behavioral data of the target user.
3. the method according to claim 1, wherein the method also includes:
Obtain identity type information associated with the identity type of the target user, wherein the identity type information is extremely
Less include with the next item down:
The occupational information of the target user, the ID card information of the target user, the target user kinsfolk letter
Breath and the corresponding post information of the occupational information, position level information corresponding with the occupational information, with the professional letter
Cease corresponding length of service information.
4. the method according to claim 1, wherein the identity type for determining the target user it
Afterwards, the method also includes:
Obtain the corresponding identity type information of identity type of the target user.
5. according to the method described in claim 4, it is characterized in that, corresponding in the identity type for getting the target user
After the identity type information, the method also includes:
Using two or more keyword, the identity type information is marked, corresponding mark information is obtained,
The identity type information is associated with corresponding mark information, obtains corresponding related information, and by the identity class
Type information, corresponding mark information, corresponding related information are recorded in the database pre-established.
6. according to the method described in claim 5, it is characterized in that, the method also includes:
Obtain the authority information of the identity type information in the reading database of active user.
7. according to the method described in claim 6, it is characterized in that, the method also includes:
Show in the authority information: active user has the permission for the identity type information for reading the target user
When, then the data information associated with the identity type information stored in the database is shown on the display apparatus.
8. according to the method described in claim 6, it is characterized in that, the method also includes:
Show in the authority information: active user has the permission for the identity type information for reading the target user
When, then the mark information stored in the database is shown on the display apparatus.
9. according to the method described in claim 6, it is characterized in that, the method also includes:
Show in the authority information: active user has the permission for the identity type information for reading the target user
When, then the related information stored in the database is shown on the display apparatus.
10. a kind of system of identity-based identification information matching information on services characterized by comprising
Determination unit determines model based on preset identity type, identifies to the behavioral data of the target user got,
Determine the identity type of the target user；
Acquiring unit, the identity type degree of association for obtaining the target user determined with the determination unit are more than or equal in advance
If the historic demand information on services of the association user of the degree of association；
Analytical unit is analyzed the historic demand information on services for the association user that the acquiring unit is got, is obtained
To corresponding analysis result；
Match push unit, the analysis analyzed based on the analytical unit as a result, match corresponding information on services, and
It will be on the mobile terminal of the service information pushing comprising corresponding service type to the target user.
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| CN110472141A (en) * | 2019-07-18 | 2019-11-19 | 海南太美航空股份有限公司 | For managing server, terminal, the system and method for route information |
| CN114266562A (en) * | 2021-12-03 | 2022-04-01 | 广东电网有限责任公司 | Method, device and equipment for charging electric charge based on identity authentication and storage medium |
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