CN106411908A - Recommendation method and device - Google Patents
Recommendation method and device Download PDFInfo
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- CN106411908A CN106411908A CN201610893690.7A CN201610893690A CN106411908A CN 106411908 A CN106411908 A CN 106411908A CN 201610893690 A CN201610893690 A CN 201610893690A CN 106411908 A CN106411908 A CN 106411908A
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- merchandise items
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The embodiment of the invention provides a recommendation method and device. The method comprises the steps of obtaining purchase records and ownership obtaining records of a user for commodity objects; determining whether the user purchases a special commodity object or not according to the purchase records, and determining whether the user purchasing the special commodity object obtain the ownership of the special commodity object or not according to the ownership obtaining records; carrying out first recommendation on the user if the user purchases the special commodity object but does not obtain the ownership of the special commodity object; and carrying out second recommendation on the user if the user purchases the special commodity object and obtains the ownership of the special commodity object. The recommendation is carried out on the user according to the purchase records and the ownership obtaining records. According to the method provided by the invention, a recommendation result is more accurate, thereby reducing the waste of network resources clearly, providing better experience for the user and reducing the waste of user traffic.
Description
Technical field
Embodiments of the present invention are related to Internet technical field, more specifically, embodiments of the present invention are related to one kind
Recommend method and device.
Background technology
This part is it is intended that the embodiments of the present invention stated in claims provide background or context.Herein
Description is not because include just recognizing to be prior art in this part.
At present, with the development of Internet technology, user can obtain substantial amounts of information, some of which information by network
It is recommendation information.
Specifically, user can obtain the information of Recommendations object by network.
Generally, when being user's Recommendations object, be according to user browse record or purchaser record recommend.For example,
User has browsed A merchandise items by the network equipment, then send the related merchandise items of A to the network equipment of user, thus real
Now recommend dependent merchandise object to user.
Content of the invention
But, for according only to user, the reason browsing record or purchaser record to be recommended, prior art is recommended
According to more single, the scope of application is also limited.
Therefore in the prior art, under application scenes, it is that the merchandise items of user's recommendation are not that user wants
's.This results in this recommendation process, is garbage for a user, wastes Internet resources.There is big information daily
The today bombed, these garbages waste the flow of user time and user, and user needs for expending other time searching
The real merchandise items needing, this is very bothersome process.
For this reason, being highly desirable to a kind of improved suggested design, to allow to more accurately recommend for user, save network
Resource, the application experience of raising user.
In the present context, embodiments of the present invention expectation provides a kind of recommendation method and device.
In the first aspect of embodiment of the present invention, there is provided a kind of recommendation method, including：
Obtain user and record is obtained to the purchaser record of merchandise items and proprietary rightss；
According to described purchaser record, determine whether described user have purchased particular commodity object, and according to described proprietary rightss
Obtain record and determine whether the user that have purchased described particular commodity object obtains the proprietary rightss of described particular commodity object；
If user have purchased described particular commodity object but there is no the proprietary rightss of described particular commodity object, to this
User carries out the first recommendation；
If user have purchased described particular commodity object and obtains the proprietary rightss of described particular commodity object, to this user
Carry out the second recommendation.
In the second aspect of embodiment of the present invention, there is provided a kind of recommendation apparatus, including：
Acquisition module, obtains record for obtaining user to the purchaser record of merchandise items and proprietary rightss；
Determining module, for according to described purchaser record, determining whether described user have purchased particular commodity object, and root
Obtain record according to described proprietary rightss and determine whether the user that have purchased described particular commodity object obtains described particular commodity object
Proprietary rightss；
First recommending module, if having purchased described particular commodity object for user but there is no described particular commodity pair
The proprietary rightss of elephant, then carry out the first recommendation to this user；
Second recommending module, if having purchased described particular commodity object for user and obtaining described particular commodity object
Proprietary rightss, then carry out the second recommendation to this user.
In the third aspect of embodiment of the present invention, there is provided a kind of recommendation apparatus, for example, it is possible to include memorizer and
Processor, wherein, processor can be used for reading the program in memorizer, executes following process：
Obtain user and record is obtained to the purchaser record of merchandise items and proprietary rightss；
According to described purchaser record, determine whether described user have purchased particular commodity object, and according to described proprietary rightss
Obtain record and determine whether the user that have purchased described particular commodity object obtains the proprietary rightss of described particular commodity object；
If user have purchased described particular commodity object but there is no the proprietary rightss of described particular commodity object, to this
User carries out the first recommendation；
If user have purchased described particular commodity object and obtains the proprietary rightss of described particular commodity object, to this user
Carry out the second recommendation.
In the fourth aspect of embodiment of the present invention, there is provided a kind of program product, it includes program code, when described
When program product runs, described program code is used for executing procedure below：
Obtain user and record is obtained to the purchaser record of merchandise items and proprietary rightss；
According to described purchaser record, determine whether described user have purchased particular commodity object, and according to described proprietary rightss
Obtain record and determine whether the user that have purchased described particular commodity object obtains the proprietary rightss of described particular commodity object；
If user have purchased described particular commodity object but there is no the proprietary rightss of described particular commodity object, to this
User carries out the first recommendation；
If user have purchased described particular commodity object and obtains the proprietary rightss of described particular commodity object, to this user
Carry out the second recommendation.
According to the recommendation method and device of embodiment of the present invention, can be obtained according to the purchaser record of user and proprietary rightss
Record carries out the recommendation of merchandise items, rather than according only to browsing record or purchaser record is recommended.Such recommendation can
It is applied to the application scenarios buying merchandise items at competitive price, the such as application scenarios of Netease's unitary purchase.And the recommendation done for user be according to
Practical situation according to user is made, for example, if user have purchased described particular commodity object but there is no described specific business
The proprietary rightss of product object, then carry out the first recommendation to this user；If user have purchased described particular commodity object and obtains described
The proprietary rightss of particular commodity object, then carry out the second recommendation to this user.So it is recommended that result more accurate, more can meet
The demand of user.Thus the embodiment of the present invention can significantly decrease the waste of Internet resources, and reduce user's searching commodity
The time cost of object, is that user brings more preferable experience.
Brief description
Detailed description below, above-mentioned and other mesh of exemplary embodiment of the invention are read by reference to accompanying drawing
, feature and advantage will become prone to understand.In the accompanying drawings, if showing the present invention's by way of example, and not by way of limitation
Dry embodiment, wherein：
Fig. 1 schematically shows the application scenarios schematic diagram of embodiment of the present invention；
Fig. 2 schematically shows the schematic flow sheet of recommendation method according to an embodiment of the invention；
Fig. 3 schematically shows the schematic flow sheet of recommendation method according to another embodiment of the present invention；
Fig. 4 schematically shows the structural representation of recommendation apparatus according to yet another embodiment of the invention；
In the accompanying drawings, identical or corresponding label represents identical or corresponding part.
Specific embodiment
Principle and the spirit of the present invention to be described below with reference to some illustrative embodiments.It should be appreciated that providing this
A little embodiments are used for the purpose of making those skilled in the art better understood when and then realizing the present invention, and not with any
Mode limits the scope of the present invention.On the contrary, these embodiments are provided so that the disclosure is more thorough and complete, and energy
Enough the scope of the present disclosure is intactly conveyed to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method
Or computer program.Therefore, the disclosure can be implemented as following form, that is,：Completely hardware, completely software
(including firmware, resident software, microcode etc.), or the form that hardware and software combines.
According to the embodiment of the present invention it is proposed that a kind of recommend method and device.
Herein it is to be understood that involved term includes：
Proprietary rightss obtain record：Obtain the proprietary rightss of which merchandise items for recording user.
Purchaser record：For recording which merchandise items user bought.
Similar merchandise items：Profile or the close merchandise items of function.
Coordinates object：Matching used merchandise items, such as mobile phone and earphone are matching used.
Additionally, any number of elements in accompanying drawing is used to example and unrestricted, and any name is only used for distinguishing,
And there is no any limitation.
Below with reference to some representative embodiments of the present invention, the in detail principle of the explaination present invention and spirit.
Summary of the invention
The inventors discovered that, for according only to user browse record or purchaser record to be recommended the reason, existing
The foundation that technology is recommended is more single, and the scope of application is also limited.Therefore in the prior art, under application scenes, it is use
The merchandise items that family is recommended not are that user wants.This results in this recommendation process, is garbage for a user,
Waste Internet resources.In the today having big INFORMATION BOMB daily, these garbages waste the flow of user time and user,
User needs for expending the real merchandise items needing of other time searching, and this is very bothersome process.
The present invention provide a kind of recommend method and device, can be obtained according to the purchaser record of user and proprietary rightss record into
The recommendation of row merchandise items, rather than according only to browse record or purchaser record recommended.Such recommendation can be applied to
Buy the application scenarios of merchandise items, the such as application scenarios of Netease's unitary purchase at competitive price.And the recommendation done for user is according to user
Practical situation make, for example, if user have purchased described particular commodity object but there is no described particular commodity object
Proprietary rightss, then carry out the first recommendation to this user；If user have purchased described particular commodity object and obtains described specific business
The proprietary rightss of product object, then carry out the second recommendation to this user.So it is recommended that result more accurate, more can meet user's
Demand.Thus the embodiment of the present invention can significantly decrease the waste of Internet resources, and reduce user's searching merchandise items
Time cost, is that user brings more preferable experience.
After the ultimate principle describing the present invention, lower mask body introduces the various non-limiting embodiment party of the present invention
Formula.
Application scenarios overview
With reference first to Fig. 1, it is the application scenarios schematic diagram of recommendation method provided in an embodiment of the present invention.This scene is for example
User 10, user terminal 11 server 12 can be included.Wherein, in described user terminal 11, various clients can be installed,
As Netease 1 yuan of purchase client, browser, Netease's news client, youku.com's videoconference client etc..Described server 12 obtains user
Record is obtained to the purchaser record of merchandise items and proprietary rightss by client；According to described purchaser record, determine described user
Whether have purchased particular commodity object, and obtain record according to described proprietary rightss and determine the use that have purchased described particular commodity object
Whether family obtains the proprietary rightss of described particular commodity object；If user have purchased described particular commodity object but there is no described
The proprietary rightss of particular commodity object, then carry out the first recommendation to this user；If user have purchased described particular commodity object and obtains
Obtain the proprietary rightss of described particular commodity object, then carry out the second recommendation to this user.
Or, the purchaser record of user and proprietary rightss obtain record and can store in the user terminal, in user terminal 11
Client can obtain in user terminal the purchaser record of merchandise items of storage and proprietary rightss obtain record, according to described purchase
Buy record, determine whether described user have purchased particular commodity object, and obtain record determination according to described proprietary rightss and have purchased
Whether the user of described particular commodity object obtains the proprietary rightss of described particular commodity object；If user have purchased described specific business
Product object but there is no the proprietary rightss of described particular commodity object, then carry out the first recommendation to this user；If user have purchased
Described particular commodity object simultaneously obtains the proprietary rightss of described particular commodity object, then carry out the second recommendation to this user.
That is, recommendation method provided in an embodiment of the present invention both can by the server implementation of network side it is also possible to
By the client implementation being installed in user terminal it is also possible to partly by client implementation, partly be executed by server, the present invention
Embodiment is not limited in any way to this.
Wherein, user terminal 11 server 12 can be communicatively coupled by communication network, and this network can be local
Net, wide area network etc..User terminal 11 can be mobile phone, panel computer, notebook computer, personal computer etc., and server 12 can
Think any server apparatus that can support and recommend accordingly.
Illustrative methods
With reference to the application scenarios of Fig. 1, to describe with reference to Fig. 2-3 according to exemplary embodiment of the invention be used for push away
The method recommended.It should be noted that above-mentioned application scenarios are for only for ease of and understand spirit and principles of the present invention and illustrate, this
The embodiment of invention is unrestricted in this regard.On the contrary, embodiments of the present invention can apply to applicable any
Scene.
As shown in Fig. 2 the exemplary process diagram of the recommendation method providing for embodiment of the present invention, comprise the following steps：
Step 201：Obtain user and record is obtained to the purchaser record of merchandise items and proprietary rightss.
Step 202：According to described purchaser record, determine whether described user have purchased particular commodity object, and according to institute
State proprietary rightss acquisition record and determine whether the user that have purchased described particular commodity object obtains the institute of described particular commodity object
Have the right.
For example, in the application scenarios of unitary purchase, user has spent unitary to buy merchandise items A at competitive price, but might not obtain
Merchandise items A.Because the quantity of merchandise items is fewer than the quantity buying user at competitive price, it is possible to when being embodied as from numerous competing
Purchase user chooses a small amount of user and obtains merchandise items A.So user have purchased merchandise items A and might not obtain merchandise items
A.
For example, respectively buy the user of merchandise items A at competitive price, each user has one and buys mark at competitive price, choose from merchandise items A
Predetermined number buy mark at competitive price, buying at competitive price of selection identifies the proprietary rightss that corresponding user then has this merchandise items A.For example provide
1 merchandise items A, participating in the user that buys at competitive price has 1000, then can therefrom choose 1 user as having proprietorial use
Family.
Step 203：If user have purchased described particular commodity object but there is no all of described particular commodity object
Power, then carry out the first recommendation to this user.
Step 204：If user have purchased described particular commodity object and obtains the proprietary rightss of described particular commodity object,
Carry out the second recommendation to this user.
Wherein, in one embodiment, in order to improve the accuracy of recommendation further, in the embodiment of the present invention：To user
Carry out the first recommendation, may particularly include：Recommend the similar of described particular commodity object and/or described particular commodity object to user
Merchandise items.If that is, user have purchased described particular commodity object but there is no all of described particular commodity object
Power, illustrates that user wishes to obtain this merchandise items but do not obtain, so can recommend this business to user in the embodiment of the present invention
Product object, or similar merchandise items.In such manner, it is possible to meet the purchasing demand of user, improve the accuracy recommended.
Carry out the second recommendation to user, may particularly include：Recommend matching used with described particular commodity object to user
Coordinates object.That is, user newly obtains merchandise items, then user joins possibly for merchandise items are matching used
Set merchandise items have demand.For example use A brand mobile phone before user, present user newly obtains the mobile phone of a B brand.
So user may have demand for the earphone of B brand mobile phone, charger, mobile phone shell etc..So to the use obtaining B brand mobile phone
Family recommends to buy coordinates object, disclosure satisfy that the actual demand of user, improves the accuracy recommended.
Wherein, in one embodiment, in order to avoid repeating Recommendations object, improve the accuracy recommended.The present invention
In embodiment, recommend the matching used coordinates object with described particular commodity object to user, specifically include：
Step A1：According to the function Matching Relationship between preset functional attributes, determine and described particular commodity object
Functional attributes have the allocation function attribute of function Matching Relationship.
For example, merchandise items are humidifier, then can clean abluent or cleaning meanss and this humidifier of humidifier
There is function Matching Relationship.Again for example, the part of the humidifier selling separately also has function Matching Relationship with this humidifier.
Step A2：To there are the merchandise items of described allocation function attribute, be defined as merchandise items set to be recommended.
Step A3：Treat Recommendations object set and carry out re-scheduling.
Step A4：Using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates object, and will
Coordinates object recommendation is to user.
So it is recommended that giving the coordinates object of user, being the merchandise items of function match, accurate recommendation can be reached
Purpose.By re-scheduling, can avoid further repeating Recommendations object, save Internet resources, improve the application experience of user.
Similar, in order to improve the accuracy of recommendation, in the embodiment of the present invention, recommend described particular commodity object to user
Similar merchandise items, may particularly include：
Step B1：Will differ from described particular commodity object and there is the business of the functional attributes of described particular commodity object
Product object, is defined as merchandise items set to be recommended.
Step B2：Treat Recommendations object set and carry out re-scheduling.
Step B3：Using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar merchandise items, and will
Similar merchandise items recommend user.
So it is recommended that giving the similar merchandise items of user, being the similar merchandise items of functional attributes, can reach and accurately push away
The purpose recommended.By re-scheduling, can avoid further repeating Recommendations object, save Internet resources, improve the application of user
Experience.
Certainly, it is also possible to provide merchandise items as outer appearnce when being embodied as, the embodiment of the present invention does not limit to this
Fixed.
Wherein, in one embodiment, in order to accurate re-scheduling, in step A3 and step B2, Recommendations are treated
Object set carries out re-scheduling, may particularly include following steps：
Step C1：By in merchandise items set to be recommended, presupposed information identical merchandise items be defined as similar commodity pair
As, described presupposed information include following at least one：Merchandise items title, merchandise items unique marks, merchandise items
Default Headquarters of the General Staff with person-time, the preset keyword in the description information of merchandise items, classification logotype.
Step C2：For the similar merchandise items of every class, select merchandise items from such merchandise items as re-scheduling
The merchandise items in merchandise items set to be recommended afterwards.
Wherein, classification logotype, e.g. merchandise items belong to a classification being pre-configured with.For example for electronic product
Cell phone type, panel computer class can be divided into.And smart mobile phone class in cell phone type, can also be divided into, or divide according to screen size
Classification.When being embodied as, can set according to actual needs, the embodiment of the present invention is not construed as limiting to this.
Wherein, in one embodiment, for example, in the application scenarios of 1 yuan of purchase of Netease, phonecard is divided into different operators
Prepaid mobilephone card.Operator although prepaid mobilephone card can be analyzed according to the behavior that user obtains after prepaid mobilephone card
Difference, but user often exchanges other merchandise items for using prepaid mobilephone card.Although that is, merchandise items are nominally not
With, but operation final for a user is the same, such as user is used to exchange other merchandise items for.So it is different
The prepaid mobilephone card of operator can also be considered as similar merchandise items.And when recommending, only recommend the phone of an operator to fill
Value is blocked.When setting is bought at competitive price person-time, the default Headquarters of the General Staff of similar merchandise items with person-time can be identical.So, according to default
Headquarters of the General Staff with person-time can exclude part identical goods object.
So, the operation behavior of user in the embodiment of the present invention, can also be analyzed according to following methods, same in order to determine
Class merchandise items：
Step D1：To have determined that the distribution of proprietorial merchandise items really token know, and set up really token knowledge and user
Corresponding relation between mark, to represent that the corresponding user of this ID has proprietary rightss.
For example, user A successfully buys mobile phone B at competitive price, then for mobile phone B distribution really token knowledge, to represent that user A has mobile phone B.
Step D2：It is considered as really weighing object by having the merchandise items that really token has been known, and reads this and really weighed object
Exchange mark in description information.
Wherein, exchange mark for represent for merchandise items whether can be used for exchanging other merchandise items.Wherein, convert
Change be designated default can convert mark expression and can exchange other merchandise items, otherwise, expression cannot exchange other merchandise items.
For example, if the value exchanging mark is 1, represent and can exchange, if the value exchanging mark is 0, represents and cannot exchange.
Certainly, when being embodied as, can also indicate whether to exchange using the mode of " having " or "None".For example, if business
Product object has exchange mark then it represents that can exchange, and does not have object identity then to represent inconvertible.Certainly, when being embodied as, also
Can be determined whether convertible according to prior art, the embodiment of the present invention is not construed as limiting to this.
Step D3：If the exchange read is designated the default redemption request that can convert mark, accept user's transmission, described convert
Change request to include sending the transmission ID of this redemption request and the object identity of preset convertible merchandise items.
For example, user can ask for prepaid mobilephone card to convert to member's integration.For example prepaid mobilephone card is converted to again
The food of Ying Ji.
Step D4：Object identity and this preset convertible merchandise items that really power object has been exchanged of object are really weighed
The corresponding storage of object identity.
For example, user power utilization words rechargeable card exchanges commodity B, then the mark of prepaid mobilephone card is corresponding with the mark of commodity B
Storage.
For example, it is possible to store according to table 1." merchandise items after exchange " are preset convertible merchandise items in Table 1
(for example aforementioned merchandise items B), " merchandise items before exchange " are really to have weighed object (for example aforementioned prepaid mobilephone card).
Table 1
Step D5：If the object identity of this preset convertible merchandise items corresponding really power object object identity have to
Few two；Then the merchandise items of really weighing that this at least two object identity represents are defined as similar merchandise items.
Continue the example of table 1, merchandise items A, C, D are used equally to exchange merchandise items B.So merchandise items A, C, D are
Similar merchandise items.
As such, it is possible to similar merchandise items are found by automatic data mining.Thus in re-scheduling, realizing preferably arranging
Weight.For example, if the prepaid mobilephone card of the first operator and the second operator is similar merchandise items, only recommend an operator
Prepaid mobilephone card.And all of prepaid mobilephone card need not be recommended to user, such that it is able to save Internet resources, improve and use
The application experience at family.
When being embodied as, can by the default Headquarters of the General Staff of the similar merchandise items of automatic mining with person-time be configured to identical ginseng
With person-time.Thus further a part of merchandise items can be fallen by default Headquarters of the General Staff and a person-time re-scheduling, improve the accurate of re-scheduling
Property.
For ease of further understanding the embodiment of the present invention, here, real to the present invention taking the application scenarios of 1 yuan of purchase of Netease as a example
The recommendation method applying example is described further.As shown in figure 3, being the schematic flow sheet of the method, comprise the following steps：
Step 301：Obtain user and record is obtained to the purchaser record of the merchandise items in 1 yuan of purchase and proprietary rightss.
Step 302：According to described purchaser record, determine whether described user have purchased mobile phone A, and according to described proprietary rightss
Obtain record and determine whether the user that have purchased described mobile phone A obtains the proprietary rightss of described mobile phone A.
Step 303：If user have purchased described mobile phone A but there is no the proprietary rightss of described mobile phone A, will have described
The merchandise items of the functional attributes of mobile phone A, are defined as merchandise items set to be recommended, execution step 304 afterwards.
Step 304：By in merchandise items set to be recommended, merchandise items title, merchandise items unique mark or commodity pair
The default Headquarters of the General Staff of elephant are defined as similar merchandise items with person-time identical merchandise items, execution step 305 afterwards.
Step 305：For the similar merchandise items of every class, select merchandise items from such merchandise items as re-scheduling
The merchandise items in merchandise items set to be recommended afterwards, execution step 306 afterwards.
Step 306：Using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar merchandise items, and will
Similar merchandise items recommend this user.
Step 307：If user have purchased described mobile phone A and obtains the proprietary rightss of described mobile phone A, according to preset function
Function Matching Relationship between attribute, determines that the functional attributes with described mobile phone A have the allocation function genus of function Matching Relationship
Property, execution step 308 afterwards.
Step 308：To there is the merchandise items of described allocation function attribute, such as mobile phone shell, be defined as commodity to be recommended
Object set, execution step 309 afterwards：
Step 309：By in merchandise items set to be recommended, merchandise items title, merchandise items unique mark or commodity pair
The default Headquarters of the General Staff of elephant are defined as similar merchandise items with person-time identical merchandise items, execution step 310 afterwards.
Step 310：For the similar merchandise items of every class, select merchandise items from such merchandise items as re-scheduling
The merchandise items in merchandise items set to be recommended afterwards, execution step 311 afterwards.
Step 311：Using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates object, and will
Coordinates object recommendation gives this user.
So, in 1 yuan of purchase application scenarios, if user obtains the proprietary rightss of mobile phone A, recommend to support the use to user
Merchandise items, if user does not obtain the proprietary rightss of mobile phone A, can be to this user recommending mobile phone A and similar commodity pair
As.So it is recommended that give user is all the merchandise items of user's request, it is possible to increase the accuracy that merchandise items are recommended.Additionally,
In re-scheduling, can also according to the default Headquarters of the General Staff of more information such as merchandise items with person-time carry out re-scheduling, can be more preferable
Re-scheduling, saves Internet resources and customer flow.
Example devices
After the method describing exemplary embodiment of the invention, next, with reference to Fig. 4 to the present invention exemplary reality
Apply being described further for the device recommended of mode.
As shown in figure 4, being the structural representation of recommendation apparatus provided in an embodiment of the present invention, including:
Acquisition module 401, obtains record for obtaining user to the purchaser record of merchandise items and proprietary rightss；
Determining module 402, for according to described purchaser record, determining whether described user have purchased particular commodity object,
And determine whether the user that have purchased described particular commodity object obtains described particular commodity according to described proprietary rightss acquisition record
The proprietary rightss of object；
First recommending module 403, if having purchased described particular commodity object for user but there is no described specific business
The proprietary rightss of product object, then carry out the first recommendation to this user；
Second recommending module 404, if having purchased described particular commodity object for user and obtaining described particular commodity pair
The proprietary rightss of elephant, then carry out the second recommendation to this user.
Wherein, in one embodiment, the first recommending module 403, specifically for recommending described particular commodity pair to user
As and/or described particular commodity object similar merchandise items；
Second recommending module 404, specifically for recommending the matching used supporting business with described particular commodity object to user
Product object.
Wherein, in one embodiment, the first recommending module 403, specifically includes：
First merchandise items set determining unit 405 to be recommended, is used for will differ from described particular commodity object and having
The merchandise items of the functional attributes of described particular commodity object, are defined as merchandise items set to be recommended；
First re-scheduling unit 406, is used for treating Recommendations object set and carries out re-scheduling；
First recommendation unit 407, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar
Merchandise items, and similar merchandise items are recommended user.
Wherein, in one embodiment, the second recommending module 404, specifically includes：
Allocation function attribute determining unit 408, for according to the function Matching Relationship between preset functional attributes, determining
There is the allocation function attribute of function Matching Relationship with the functional attributes of described particular commodity object；
Second Recommendations object set determining unit 409, for there are the merchandise items of described allocation function attribute,
It is defined as merchandise items set to be recommended；
Second re-scheduling unit 410, is used for treating Recommendations object set and carries out re-scheduling；
Second recommendation unit 411, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as supporting
Merchandise items, and by coordinates object recommendation to user.
Wherein, in one embodiment, the first re-scheduling unit 406 and the second re-scheduling unit 410, specifically for：
By in merchandise items set to be recommended, presupposed information identical merchandise items be defined as similar merchandise items, described
Presupposed information include following at least one：Merchandise items title, merchandise items unique mark, the default Headquarters of the General Staff of merchandise items
With person-time, the preset keyword in the description information of merchandise items, classification logotype；
For the similar merchandise items of every class, merchandise items are selected to push away as treating after re-scheduling from such merchandise items
Recommend the merchandise items in merchandise items set.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be implemented as following form, that is,：Completely hardware embodiment, complete
Full Software Implementation (including firmware, microcode etc.), or the embodiment that hardware and software aspect combines.
In some possible embodiments, the recommendation apparatus according to the present invention can include at least one processing unit,
And at least one memory element.Wherein, described memory element has program stored therein code, when described program code is by described process
Unit execution when so that described processing unit execute described in this specification above-mentioned " illustrative methods " part according to the present invention
Various steps in the recommendation method of various illustrative embodiments.For example, described processing unit can execute as shown in Figure 2
Step 201, obtain user and record obtained to the purchaser record of merchandise items and proprietary rightss；Step 202, according to described buy note
Record, determines whether described user have purchased particular commodity object, and according to the acquisition record determination of described proprietary rightss have purchased
Whether the user of particular commodity object obtains the proprietary rightss of described particular commodity object；If step 203 user have purchased described spy
Determine merchandise items but there is no the proprietary rightss of described particular commodity object, then carry out the first recommendation to this user；Step 204,
If user have purchased described particular commodity object and obtains the proprietary rightss of described particular commodity object, carry out second to this user
Recommend.
Although it should be noted that being referred to some modules or the submodule of device in above-detailed, this stroke
Point be merely exemplary is not enforceable.In fact, according to the embodiment of the present invention, above-described two or more
The feature of module and function can embody in a module.Conversely, the feature of an above-described module and function can
It is to be realized by multiple modules with Further Division.
Although additionally, describe the operation of the inventive method in the accompanying drawings with particular order, this do not require that or
Hint must according to this particular order execute these operation, or have to carry out all shown operation just enable desired
Result.Additionally or alternatively, it is convenient to omit some steps, multiple steps are merged into a step execution, and/or by one
Step is decomposed into execution of multiple steps.
Although describe spirit and principles of the present invention by reference to some specific embodiments it should be appreciated that, this
Invention is not limited to disclosed specific embodiment, and the division to each side does not mean that the feature in these aspects can not yet
Combination to be benefited, this divide merely to statement convenience.It is contemplated that cover claims spirit and
In the range of included various modifications and equivalent arrangements.
Claims (10)
1. a kind of recommendation method, including：
Obtain user and record is obtained to the purchaser record of merchandise items and proprietary rightss；
According to described purchaser record, determine whether described user have purchased particular commodity object, and obtained according to described proprietary rightss
Record determines whether the user that have purchased described particular commodity object obtains the proprietary rightss of described particular commodity object；
If user have purchased described particular commodity object but there is no the proprietary rightss of described particular commodity object, to this user
Carry out the first recommendation；
If user have purchased described particular commodity object and obtains the proprietary rightss of described particular commodity object, carry out to this user
Second recommendation.
2. method according to claim 1, carries out the first recommendation to user, specifically includes：
Recommend the similar merchandise items of described particular commodity object and/or described particular commodity object to user；
Carry out the second recommendation to user, specifically include：
Recommend the matching used coordinates object with described particular commodity object to user.
3. method according to claim 2, recommends the similar merchandise items of described particular commodity object to user, concrete bag
Include：
Will differ from described particular commodity object and there are the merchandise items of the functional attributes of described particular commodity object, determine
For merchandise items set to be recommended；
Treat Recommendations object set and carry out re-scheduling；
Using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar merchandise items, and by similar merchandise items
Recommend user.
4. method according to claim 2, recommends the matching used coordinates with described particular commodity object to user
Object, specifically includes：
According to the function Matching Relationship between preset functional attributes, determine that the functional attributes with described particular commodity object have
The allocation function attribute of function Matching Relationship；
To there are the merchandise items of described allocation function attribute, be defined as merchandise items set to be recommended；
Treat Recommendations object set and carry out re-scheduling；
Using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates object, and by coordinates object
Recommend user.
5. the method according to claim 3 or 4, treats Recommendations object set and carries out re-scheduling, specifically include：
By in merchandise items set to be recommended, presupposed information identical merchandise items be defined as similar merchandise items, described default
Information include following at least one：Merchandise items title, merchandise items unique mark, default total participant of merchandise items
Preset keyword in secondary, merchandise items description information, classification logotype；
For the similar merchandise items of every class, select merchandise items from such merchandise items as the business to be recommended after re-scheduling
Merchandise items in product object set.
6. a kind of recommendation apparatus, including：
Acquisition module, obtains record for obtaining user to the purchaser record of merchandise items and proprietary rightss；
Determining module, for according to described purchaser record, determining whether described user have purchased particular commodity object, and according to institute
State proprietary rightss acquisition record and determine whether the user that have purchased described particular commodity object obtains the institute of described particular commodity object
Have the right；
First recommending module, if having purchased described particular commodity object for user but there is no described particular commodity object
Proprietary rightss, then carry out the first recommendation to this user；
Second recommending module, if having purchased described particular commodity object for user and obtaining all of described particular commodity object
Power, then carry out the second recommendation to this user.
7. device according to claim 6, the first recommending module, specifically for recommending described particular commodity object to user
And/or the similar merchandise items of described particular commodity object；
Second recommending module, specifically for recommending the matching used coordinates object with described particular commodity object to user.
8. device according to claim 7, the first recommending module, specifically include：
First merchandise items set determining unit to be recommended, is used for will differ from described particular commodity object and having described spy
Determine the merchandise items of the functional attributes of merchandise items, be defined as merchandise items set to be recommended；
First re-scheduling unit, is used for treating Recommendations object set and carries out re-scheduling；
First recommendation unit, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar commodity pair
As, and similar merchandise items are recommended user.
9. device according to claim 7, the second recommending module, specifically include：
Allocation function attribute determining unit, for according to the function Matching Relationship between preset functional attributes, determine with described
The functional attributes of particular commodity object have the allocation function attribute of function Matching Relationship；
Second Recommendations object set determining unit, for having the merchandise items of described allocation function attribute, is defined as
Merchandise items set to be recommended；
Second re-scheduling unit, is used for treating Recommendations object set and carries out re-scheduling；
Second recommendation unit, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates pair
As, and by coordinates object recommendation to user.
10. device according to claim 8 or claim 9, the first re-scheduling unit and the second re-scheduling unit, specifically for：
By in merchandise items set to be recommended, presupposed information identical merchandise items be defined as similar merchandise items, described default
Information include following at least one：Merchandise items title, merchandise items unique mark, default total participant of merchandise items
Preset keyword in secondary, merchandise items description information, classification logotype；
For the similar merchandise items of every class, select merchandise items from such merchandise items as the business to be recommended after re-scheduling
Merchandise items in product object set.
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| CN201610893690.7A CN106411908B (en) | 2016-10-13 | 2016-10-13 | A kind of recommended method and device |
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| CN201610893690.7A CN106411908B (en) | 2016-10-13 | 2016-10-13 | A kind of recommended method and device |
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| CN108596705A (en) * | 2018-03-23 | 2018-09-28 | 郑州大学西亚斯国际学院 | A kind of commodity suitable for e-commerce recommend method and system with information classification |
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| Publication number | Publication date |
|---|---|
| CN106411908B (en) | 2019-12-03 |
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