CN106411908B - A kind of recommended method and device - Google Patents
A kind of recommended method and device Download PDFInfo
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- CN106411908B CN106411908B CN201610893690.7A CN201610893690A CN106411908B CN 106411908 B CN106411908 B CN 106411908B CN 201610893690 A CN201610893690 A CN 201610893690A CN 106411908 B CN106411908 B CN 106411908B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
Embodiments of the present invention provide a kind of recommended method and device.The purchaser record and ownership of merchandise items are recorded this method comprises: obtaining user；It according to the purchaser record, determines whether the user has purchased particular commodity object, and record is obtained according to the ownership and determines whether the user for having purchased the particular commodity object obtains the ownership of the particular commodity object；If user has purchased the particular commodity object but there is no the ownership of the particular commodity object, first is carried out to the user and is recommended；If user has purchased the particular commodity object and obtains the ownership of the particular commodity object, second is carried out to the user and is recommended.Recommended by obtaining record according to purchaser record and ownership to user, method of the invention makes the result recommended more accurate, to reduce the waste of Internet resources significantly, brings better experience for user, and reduce the waste of customer flow.
Description
Technical field
Embodiments of the present invention are related to Internet technical field, more specifically, embodiments of the present invention are related to one kind
Recommended method and device.
Background technique
Background that this section is intended to provide an explanation of the embodiments of the present invention set forth in the claims or context.Herein
Description recognizes it is the prior art not because not being included in this section.
Currently, with the development of internet technology, user can obtain a large amount of information, some of them information by network
It is recommendation information.
Specifically, user can obtain the information of Recommendations object by network.
In general, when being user's Recommendations object being recommended according to the browsing of user record or purchaser record.For example,
User has browsed A merchandise items by the network equipment, then sends the relevant merchandise items of A to the network equipment of user, thus real
Now recommend dependent merchandise object to user.
Summary of the invention
But for according only to user browsing record or purchaser record to recommend the reason of, the prior art recommend
According to relatively simple, the scope of application is also limited.
Therefore in the prior art, under application scenes, the merchandise items recommended for user are not that user wants
's.This results in this recommendation process, is garbage for a user, wastes Internet resources.There is big information daily
Today of bombing, these garbages waste the flow of user time and user, and user still needs to expend other time searching
The merchandise items really needed, this is very bothersome process.
Thus, it is also very desirable to which a kind of improved suggested design saves network so as to can more accurately recommend for user
Resource, the application experience for improving user.
In the present context, embodiments of the present invention are intended to provide a kind of recommended method and device.
In the first aspect of embodiment of the present invention, a kind of recommended method is provided, comprising:
User is obtained to record the purchaser record and ownership of merchandise items；
According to the purchaser record, determine whether the user has purchased particular commodity object, and according to the ownership
It obtains record and determines whether the user for having purchased the particular commodity object obtains the ownership of the particular commodity object；
If user has purchased the particular commodity object but there is no the ownership of the particular commodity object, to this
User carries out first and recommends；
If user has purchased the particular commodity object and obtains the ownership of the particular commodity object, to the user
Second is carried out to recommend.
In the second aspect of embodiment of the present invention, a kind of recommendation apparatus is provided, comprising:
Module is obtained, the purchaser record and ownership of merchandise items are recorded for obtaining user；
Determining module, for determining whether the user has purchased particular commodity object, and root according to the purchaser record
Record, which is obtained, according to the ownership determines whether the user for having purchased the particular commodity object obtains the particular commodity object
Ownership；
First recommending module, if having purchased the particular commodity object for user but there is no the particular commodity pair
The ownership of elephant then carries out first to the user and recommends；
Second recommending module, if having purchased the particular commodity object for user and obtaining the particular commodity object
Ownership then carries out second to the user and recommends.
In the third aspect of embodiment of the present invention, provide a kind of recommendation apparatus, for example, may include memory and
Processor, wherein processor can be used for reading the program in memory, execute following process:
User is obtained to record the purchaser record and ownership of merchandise items；
According to the purchaser record, determine whether the user has purchased particular commodity object, and according to the ownership
It obtains record and determines whether the user for having purchased the particular commodity object obtains the ownership of the particular commodity object；
If user has purchased the particular commodity object but there is no the ownership of the particular commodity object, to this
User carries out first and recommends；
If user has purchased the particular commodity object and obtains the ownership of the particular commodity object, to the user
Second is carried out to recommend.
In the fourth aspect of embodiment of the present invention, a kind of program product is provided comprising program code, when described
When program product is run, said program code is for executing following procedure:
User is obtained to record the purchaser record and ownership of merchandise items；
According to the purchaser record, determine whether the user has purchased particular commodity object, and according to the ownership
It obtains record and determines whether the user for having purchased the particular commodity object obtains the ownership of the particular commodity object；
If user has purchased the particular commodity object but there is no the ownership of the particular commodity object, to this
User carries out first and recommends；
If user has purchased the particular commodity object and obtains the ownership of the particular commodity object, to the user
Second is carried out to recommend.
The recommended method and device of embodiment according to the present invention can be obtained according to the purchaser record and ownership of user
Record carries out the recommendation of merchandise items, rather than is recommended according only to browsing record or purchaser record.Such recommendation can
Suitable for buying the application scenarios of merchandise items, such as the application scenarios of Netease's unitary purchase at competitive price.And the recommendation done for user be according to
It is made according to the actual conditions of user, for example, if user has purchased the particular commodity object but there is no the specific quotient
The ownership of product object then carries out first to the user and recommends；If user has purchased described in the particular commodity object and acquisition
The ownership of particular commodity object then carries out second to the user and recommends.In this way, the result recommended is more accurate, more it is able to satisfy
The demand of user.To which the embodiment of the present invention can reduce significantly the waste of Internet resources, and reduces user and find commodity
The time cost of object brings better experience for user.
Detailed description of the invention
The following detailed description is read with reference to the accompanying drawings, above-mentioned and other mesh of exemplary embodiment of the invention
, feature and advantage will become prone to understand.In the accompanying drawings, if showing by way of example rather than limitation of the invention
Dry embodiment, in which:
Fig. 1 schematically shows the application scenarios schematic diagram of embodiment of the present invention；
Fig. 2 schematically shows the flow diagrams of recommended method according to an embodiment of the invention；
Fig. 3 schematically shows the flow diagram of recommended method according to another embodiment of the present invention；
Fig. 4 schematically shows the structural schematic diagrams of recommendation apparatus according to yet another embodiment of the invention；
In the accompanying drawings, identical or corresponding label indicates identical or corresponding part.
Specific embodiment
The principle and spirit of the invention are described below with reference to several illustrative embodiments.It should be appreciated that providing this
A little embodiments are used for the purpose of making those skilled in the art can better understand that realizing the present invention in turn, and be not with any
Mode limits the scope of the invention.On the contrary, these embodiments are provided so that this disclosure will be more thorough and complete, and energy
It is enough that the scope of the present disclosure is completely communicated to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method
Or computer program product.Therefore, the present disclosure may be embodied in the following forms, it may be assumed that complete hardware, complete software
The form that (including firmware, resident software, microcode etc.) or hardware and software combine.
Embodiment according to the present invention proposes a kind of recommended method and device.
Herein, it is to be understood that related term includes:
Ownership is recorded: the ownership of which merchandise items is obtained for recording user.
Purchaser record: for recording which merchandise items user bought.
Similar merchandise items: merchandise items similar in shape or function.
Coordinates object: matching used merchandise items, such as mobile phone are matching used with earphone.
In addition, any number of elements in attached drawing is used to example rather than limitation and any name are only used for distinguishing,
Without any restrictions meaning.
Below with reference to several representative embodiments of the invention, the principle and spirit of the present invention are explained in detail.
Summary of the invention
The inventors discovered that for according only to user browsing record or purchaser record to recommend the reason of, it is existing
Technology recommend according to relatively simple, the scope of application is also limited.Therefore in the prior art, under application scenes, for
The merchandise items that family is recommended not are what user wanted.This results in this recommendation process, is garbage for a user,
Waste Internet resources.In the today for having big INFORMATION BOMB daily, these garbages waste the flow of user time and user,
User still needs to expend the merchandise items that other time searching really needs, this is very bothersome process.
The present invention provides a kind of recommended method and device, can be obtained according to the purchaser record and ownership of user record into
The recommendation of row merchandise items, rather than recommended according only to browsing record or purchaser record.Such recommendation can be suitable for
Buy the application scenarios of merchandise items, such as the application scenarios of Netease's unitary purchase at competitive price.And the recommendation done for user is according to user
Actual conditions make, for example, if user has purchased the particular commodity object but there is no the particular commodity object
Ownership, then to the user carry out first recommend；If user has purchased the particular commodity object and obtains the specific quotient
The ownership of product object then carries out second to the user and recommends.In this way, the result recommended is more accurate, more it is able to satisfy user's
Demand.To which the embodiment of the present invention can reduce significantly the waste of Internet resources, and reduces user and find merchandise items
Time cost brings better experience for user.
After introduced the basic principles of the present invention, lower mask body introduces various non-limiting embodiment party of the invention
Formula.
Application scenarios overview
It is the application scenarios schematic diagram of recommended method provided in an embodiment of the present invention referring initially to Fig. 1.The scene is for example
It may include user 10, user terminal 11 and server 12.It is wherein, mountable in the user terminal 11 to have various clients,
Such as 1 yuan of purchase client, browser, Netease's news client, youku.com's videoconference client of Netease.The server 12 obtains user
It is recorded by purchaser record and ownership of the client to merchandise items；According to the purchaser record, the user is determined
Particular commodity object whether is had purchased, and the determining use for having purchased the particular commodity object of record is obtained according to the ownership
Whether family obtains the ownership of the particular commodity object；If user has purchased the particular commodity object but there is no described
The ownership of particular commodity object then carries out first to the user and recommends；If user has purchased the particular commodity object and obtains
The ownership of the particular commodity object is obtained, then carries out second to the user and recommends.
It can store in the user terminal alternatively, the purchaser record and ownership of user obtain record, in user terminal 11
The available user terminal of client in the purchaser record of merchandise items that stores and ownership recorded, according to the purchase
Record is bought, determines whether the user has purchased particular commodity object, and record determination is obtained according to the ownership and is had purchased
Whether the user of the particular commodity object obtains the ownership of the particular commodity object；If user has purchased the specific quotient
Product object but the ownership that there is no the particular commodity object then carry out first to the user and recommend；If user has purchased
The particular commodity object and the ownership for obtaining the particular commodity object then carry out second to the user and recommend.
That is, recommended method provided in an embodiment of the present invention both can be by the server implementation of network side, it can also be with
By the client implementation being installed in user terminal, can also partially be executed by client implementation, partially by server, the present invention
Embodiment is not limited in any way this.
Wherein, user terminal 11 and server 12 can be communicatively coupled by communication network, which can be local
Net, wide area network etc..User terminal 11 can be mobile phone, tablet computer, laptop, personal computer etc., and server 12 can
Think any server apparatus that can support to recommend accordingly.
Illustrative methods
Below with reference to the application scenarios of Fig. 1, described with reference to Fig. 2-3 illustrative embodiments according to the present invention for pushing away
The method recommended.It should be noted which is shown only for the purpose of facilitating an understanding of the spirit and principles of the present invention for above-mentioned application scenarios, this
The embodiment of invention is unrestricted in this regard.On the contrary, embodiments of the present invention can be applied to it is applicable any
Scene.
As shown in Fig. 2, the exemplary process diagram of the recommended method provided for embodiment of the present invention, comprising the following steps:
Step 201: obtaining user and the purchaser record and ownership of merchandise items are recorded.
Step 202: according to the purchaser record, determining whether the user has purchased particular commodity object, and according to institute
It states ownership and obtains the institute whether determining user for having purchased the particular commodity object of record obtains the particular commodity object
It has the right.
For example, user has spent unitary to buy merchandise items A at competitive price, but might not obtain in the application scenarios of unitary purchase
Merchandise items A.Because the quantity of merchandise items is fewer than the quantity for buying user at competitive price, when specific implementation, is possible to from numerous competing
Purchase user chooses a small amount of user and obtains merchandise items A.So user has purchased merchandise items A and might not obtain merchandise items
A。
For example, respectively buying the user of merchandise items A at competitive price, each user has one and buys mark at competitive price, chooses from merchandise items A
Preset quantity buys mark at competitive price, and buying at competitive price for selection identifies the ownership that corresponding user then has merchandise items A.Such as it provides
1 merchandise items A, the user for participating in buying at competitive price have 1000, then can therefrom choose 1 user as gathering around seised use
Family.
Step 203: if user has purchased the particular commodity object but there is no all of the particular commodity object
Power then carries out first to the user and recommends.
Step 204: if user has purchased the particular commodity object and obtains the ownership of the particular commodity object,
Second is carried out to the user to recommend.
Wherein, in one embodiment, in order to further increase the accuracy of recommendation, in the embodiment of the present invention: to user
It carries out first to recommend, may particularly include: recommending the similar of the particular commodity object and/or the particular commodity object to user
Merchandise items.That is, if user has purchased the particular commodity object but there is no all of the particular commodity object
Power, illustrates that user wishes to obtain the merchandise items but not obtain, so can recommend the quotient in the embodiment of the present invention to user
Product object or similar merchandise items.In such manner, it is possible to meet the purchasing demand of user, the accuracy of recommendation is improved.
Second is carried out to user to recommend, may particularly include: being recommended to user matching used with the particular commodity object
Coordinates object.That is, user newly obtains merchandise items, then user matching used for merchandise items may match
Set merchandise items have demand.Such as user uses A brand mobile phone in the past, present user newly obtains the mobile phone of a B brand.
So user may have demand for the earphone, charger, mobile phone shell etc. of B brand mobile phone.So to the use for obtaining B brand mobile phone
Purchase coordinates object is recommended at family, can satisfy the actual demand of user, improves the accuracy of recommendation.
Wherein, in one embodiment, in order to avoid repeating Recommendations object, the accuracy of recommendation is improved.The present invention
In embodiment, to user's recommendation and the matching used coordinates object of the particular commodity object, specifically include:
Step A1: determining and the particular commodity object according to the function Matching Relationship between preset functional attributes
Functional attributes have the allocation function attribute of function Matching Relationship.
For example, merchandise items are humidifier, then the cleaning agent or cleaning means and the humidifier of humidifier can be cleaned
With function Matching Relationship.For another example the component of the humidifier sold separately also has function Matching Relationship with the humidifier.
Step A2: by the merchandise items with the allocation function attribute, it is determined as merchandise items set to be recommended.
Step A3: it treats Recommendations object set and carries out re-scheduling.
Step A4: using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates object, and will
Coordinates object recommendation is to user.
In this way, recommending the coordinates object of user, it is the merchandise items of function match, can reaches and accurately recommend
Purpose.By re-scheduling, it can further avoid repeating Recommendations object, save Internet resources, improve the application experience of user.
It is similar, in order to improve the accuracy of recommendation, in the embodiment of the present invention, recommend the particular commodity object to user
Similar merchandise items, may particularly include:
Step B1: it will differ from the quotient of the particular commodity object and the functional attributes with the particular commodity object
Product object is determined as merchandise items set to be recommended.
Step B2: it treats Recommendations object set and carries out re-scheduling.
Step B3: using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar merchandise items, and will
Similar merchandise items recommend user.
In this way, recommending the similar merchandise items of user, it is the similar merchandise items of functional attributes, can reaches and accurately push away
The purpose recommended.By re-scheduling, it can further avoid repeating Recommendations object, save Internet resources, improve the application of user
Experience.
Certainly, when it is implemented, merchandise items as outer appearnce can also be provided, the embodiment of the present invention does not limit this
It is fixed.
Wherein, in one embodiment, in order to accurate re-scheduling, Recommendations are treated in step A3 and step B2
Object set carries out re-scheduling, may particularly include following steps:
Step C1: by merchandise items set to be recommended, the identical merchandise items of presupposed information be determined as similar commodity pair
As the presupposed information includes at least one of the following: merchandise items title, merchandise items unique identification, merchandise items
Default Headquarters of the General Staff with person-time, the preset keyword in the description informations of merchandise items, classification logotype.
Step C2: the similar merchandise items of every class are directed to, select a merchandise items as re-scheduling from such merchandise items
The merchandise items in merchandise items set to be recommended afterwards.
Wherein, classification logotype, e.g. merchandise items belong to a preconfigured classification.Such as electronic product
Cell phone type, tablet computer class can be divided into.And smart phone class can also be divided into cell phone type, or according to screen size point
Classification.When it is implemented, can set according to actual needs, the embodiment of the present invention is not construed as limiting this.
Wherein, in one embodiment, such as in the application scenarios of 1 yuan of purchase of Netease, phonecard is divided into different operators
Prepaid mobilephone card.Behavior after obtaining prepaid mobilephone card according to user can analyze out, although the operator of prepaid mobilephone card
Difference, but user often exchanges other merchandise items for using prepaid mobilephone card.That is, although merchandise items are nominally not
Together, but for a user final operation is the same, such as user is for exchanging other merchandise items for.So different
The prepaid mobilephone card of operator can also be considered as similar merchandise items.And when recommending, only the phone of an operator is recommended to fill
Value card.When setting is bought at competitive price person-time, the default Headquarters of the General Staff of similar merchandise items with person-time can be identical.So according to default
Headquarters of the General Staff merchandise items identical as part person-time can be excluded.
So the operation behavior of user can also be analyzed according to following methods in the embodiment of the present invention, it is same in order to determine
Class merchandise items:
Step D1: it to having determined that the merchandise items of ownership distribute true token and know, and establishes true token and knows and user
Corresponding relationship between mark, to indicate that the corresponding user of the user identifier has ownership.
For example, user A successfully buys mobile phone B at competitive price, then for mobile phone B distribution, true token is known, to indicate that user A possesses mobile phone B.
Step D2: object is really weighed by having the merchandise items that true token has been known to be considered as, and reads this and really weighs object
Exchange mark in description information.
Wherein, exchange mark for indicate for merchandise items whether can be used for exchanging other merchandise items.Wherein, it converts
Changing to be identified as to preset to convert to identify indicates that other merchandise items can be exchanged, and otherwise, expression cannot exchange other merchandise items.
For example, indicating to exchange if exchanging the value identified and being 1, if the value for exchanging mark is that 0 expression cannot exchange.
Certainly, when it is implemented, can also indicate whether to exchange in the way of " having " or "None".For example, if quotient
Product object has exchange to identify, then it represents that can exchange, then indicate inconvertible without object identity.Certainly, when it is implemented, also
It can be determined whether according to the prior art convertible, the embodiment of the present invention is not construed as limiting this.
Step D3: if the exchange read, which is identified as to preset, can convert mark, receiving the redemption request of user's transmission, described to convert
It changes in request including sending the transmission user identifier of the redemption request and the object identity of preset convertible merchandise items.
For example, user can request to convert to prepaid mobilephone card into member's integral.For example prepaid mobilephone card is converted to again
The food of Ying Ji.
Step D4: by the object identity for really weighing object and the preset convertible merchandise items that really power object has been exchanged
The corresponding storage of object identity.
For example, user power utilization words rechargeable card exchanges commodity B, then it is the mark of prepaid mobilephone card and the mark of commodity B is corresponding
Storage.
For example, can be stored according to table 1." merchandise items after exchange " are preset convertible merchandise items in table 1
(such as aforementioned merchandise items B), " merchandise items before exchange " are really to have weighed object (such as aforementioned prepaid mobilephone card).
Table 1
Step D5: if the object identity of the preset convertible merchandise items it is corresponding it is true power object object identity have to
It is two few；The merchandise items of really weighing that then at least two object identity is indicated are determined as similar merchandise items.
After the example of continued 1, merchandise items A, C, D are used equally for exchanging merchandise items B.So merchandise items A, C, D are
Similar merchandise items.
In this way, can find similar merchandise items by automatic data mining.To in re-scheduling, realize preferably row
Weight.For example, only recommending an operator if the prepaid mobilephone card of the first operator and the second operator is similar merchandise items
Prepaid mobilephone card.Without recommending all prepaid mobilephone cards to user, so as to save Internet resources, improves and use
The application experience at family.
When it is implemented, can by the default Headquarters of the General Staff of the similar merchandise items of automatic mining with person-time be configured to identical ginseng
With person-time.It thus further can fall a part of merchandise items by default Headquarters of the General Staff and a person-time re-scheduling, improve the accurate of re-scheduling
Property.
For convenient for further understanding the embodiment of the present invention, here by taking the application scenarios of 1 yuan of purchase of Netease as an example, to of the invention real
The recommended method for applying example is described further.As shown in figure 3, being the flow diagram of this method, comprising the following steps:
Step 301: obtaining user and the purchaser record and ownership of the merchandise items in 1 yuan of purchase are recorded.
Step 302: according to the purchaser record, determining whether the user has purchased mobile phone A, and according to the ownership
It obtains record and determines whether the user for having purchased the mobile phone A obtains the ownership of the mobile phone A.
Step 303: if user has purchased the mobile phone A but there is no the ownership of the mobile phone A, will have described
The merchandise items of the functional attributes of mobile phone A are determined as merchandise items set to be recommended, execute step 304 later.
Step 304: by merchandise items set to be recommended, merchandise items title, merchandise items unique identification or commodity pair
The default Headquarters of the General Staff of elephant and a person-time identical merchandise items are determined as similar merchandise items, execute step 305 later.
Step 305: being directed to the similar merchandise items of every class, select a merchandise items as re-scheduling from such merchandise items
The merchandise items in merchandise items set to be recommended afterwards execute step 306 later.
Step 306: using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar merchandise items, and will
Similar merchandise items recommend the user.
Step 307: if user has purchased the mobile phone A and obtains the ownership of the mobile phone A, according to preset function
Function Matching Relationship between attribute, the determining allocation function category with the functional attributes of the mobile phone A with function Matching Relationship
Property, step 308 is executed later.
Step 308: by the merchandise items with the allocation function attribute, such as mobile phone shell, being determined as commodity to be recommended
Object set executes step 309 later:
Step 309: by merchandise items set to be recommended, merchandise items title, merchandise items unique identification or commodity pair
The default Headquarters of the General Staff of elephant and a person-time identical merchandise items are determined as similar merchandise items, execute step 310 later.
Step 310: being directed to the similar merchandise items of every class, select a merchandise items as re-scheduling from such merchandise items
The merchandise items in merchandise items set to be recommended afterwards execute step 311 later.
Step 311: using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates object, and will
Coordinates object recommendation gives the user.
In this way, if user obtains the ownership of mobile phone A, recommending to match to user in 1 yuan of purchase application scenarios
Merchandise items can be to user's recommending mobile phone A and similar commodity pair if user does not obtain the ownership of mobile phone A
As.In this way, recommend user is all the merchandise items of user demand, the accuracy of merchandise items recommendation can be improved.In addition,
, can also be according to the default Headquarters of the General Staff and a person-time progress re-scheduling of more information such as merchandise items in re-scheduling, it can be better
Re-scheduling saves Internet resources and customer flow.
Example devices
After describing the method for exemplary embodiment of the invention, next, with reference to Fig. 4 to the exemplary reality of the present invention
The device for recommendation for applying mode is described further.
As shown in figure 4, being the structural schematic diagram of recommendation apparatus provided in an embodiment of the present invention, comprising:
Module 401 is obtained, the purchaser record and ownership of merchandise items are recorded for obtaining user；
Determining module 402, for determining whether the user has purchased particular commodity object according to the purchaser record,
And record is obtained according to the ownership and determines whether the user for having purchased the particular commodity object obtains the particular commodity
The ownership of object；
First recommending module 403, if having purchased the particular commodity object for user but there is no the specific quotient
The ownership of product object then carries out first to the user and recommends；
Second recommending module 404, if having purchased the particular commodity object for user and obtaining the particular commodity pair
The ownership of elephant then carries out second to the user and recommends.
Wherein, in one embodiment, the first recommending module 403 is specifically used for recommending the particular commodity pair to user
As and/or the particular commodity object similar merchandise items；
Second recommending module 404 is specifically used for recommending and the matching used mating quotient of the particular commodity object to user
Product object.
Wherein, in one embodiment, the first recommending module 403, specifically includes:
First merchandise items set determination unit 405 to be recommended, for will differ from the particular commodity object and have
The merchandise items of the functional attributes of the particular commodity object are determined as merchandise items set to be recommended；
First re-scheduling unit 406 carries out re-scheduling for treating Recommendations object set；
First recommendation unit 407, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar
Merchandise items, and similar merchandise items are recommended into user.
Wherein, in one embodiment, the second recommending module 404, specifically includes:
Allocation function attribute determining unit 408, for determining according to the function Matching Relationship between preset functional attributes
There is the allocation function attribute of function Matching Relationship with the functional attributes of the particular commodity object；
Second Recommendations object set determination unit 409, for that will have the merchandise items of the allocation function attribute,
It is determined as merchandise items set to be recommended；
Second re-scheduling unit 410 carries out re-scheduling for treating Recommendations object set；
Second recommendation unit 411, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as mating
Merchandise items, and by coordinates object recommendation to user.
Wherein, in one embodiment, the first re-scheduling unit 406 and the second re-scheduling unit 410, are specifically used for:
By in merchandise items set to be recommended, the identical merchandise items of presupposed information be determined as similar merchandise items, it is described
Presupposed information includes at least one of the following: merchandise items title, merchandise items unique identification, merchandise items default Headquarters of the General Staff
With person-time, the preset keyword in the description informations of merchandise items, classification logotype；
For the similar merchandise items of every class, selected from such merchandise items a merchandise items as after re-scheduling wait push away
Recommend the merchandise items in merchandise items set.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be embodied in the following forms, it may be assumed that complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.) or hardware and software.
In some possible embodiments, recommendation apparatus according to the present invention may include at least one processing unit,
And at least one storage unit.Wherein, the storage unit is stored with program code, when said program code is by the processing
When unit executes, so that the processing unit executes described in above-mentioned " illustrative methods " part of this specification according to the present invention
Various steps in the recommended method of various illustrative embodiments.For example, the processing unit can execute as shown in Figure 2
Step 201, obtain user the purchaser record and ownership of merchandise items are recorded；Step 202 is remembered according to the purchase
Record, determines whether the user has purchased particular commodity object, and is obtained and recorded described in determining have purchased according to the ownership
Whether the user of particular commodity object obtains the ownership of the particular commodity object；If step 203, user have purchased the spy
Determine merchandise items but there is no the ownership of the particular commodity object, then carries out first to the user and recommend；Step 204,
If user has purchased the particular commodity object and obtains the ownership of the particular commodity object, second is carried out to the user
Recommend.
It should be noted that although being referred to several modules or submodule of device in the above detailed description, this stroke
It point is only exemplary not enforceable.In fact, embodiment according to the present invention, it is above-described two or more
The feature and function of module can embody in a module.Conversely, the feature and function of an above-described module can
It is to be realized by multiple modules with further division.
In addition, although describing the operation of the method for the present invention in the accompanying drawings with particular order, this do not require that or
Hint must execute these operations in this particular order, or have to carry out shown in whole operation be just able to achieve it is desired
As a result.Additionally or alternatively, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/or by one
Step is decomposed into execution of multiple steps.
Although detailed description of the preferred embodimentsthe spirit and principles of the present invention are described by reference to several, it should be appreciated that, this
It is not limited to the specific embodiments disclosed for invention, does not also mean that the feature in these aspects cannot to the division of various aspects
Combination is benefited to carry out, this to divide the convenience merely to statement.The present invention is directed to cover appended claims spirit and
Included various modifications and equivalent arrangements in range.
Claims (4)
1. a kind of recommended method, comprising:
User is obtained to record the purchaser record and ownership of merchandise items；The merchandise items are to buy merchandise items at competitive price；
It according to the purchaser record, determines whether the user has purchased particular commodity object, and is obtained according to the ownership
Record determines whether the user for having purchased the particular commodity object obtains the ownership of the particular commodity object；
Wherein it is determined that the ownership whether user for having purchased the particular commodity object obtains the particular commodity object is root
It is determined according to following methods:
The corresponding relationship between user identifier, which is known, according to true token determines that the user for having purchased the particular commodity object is
The no true token with the particular commodity object is known；
Determine that the user for having purchased the particular commodity object obtains the particular commodity pair if there is the true token to know
The ownership of elephant；
Determine that the user for having purchased the particular commodity object does not obtain the specific quotient if not having the true token and knowing
The ownership of product object；
If user has purchased the particular commodity object but there is no the ownership of the particular commodity object, to the user
First is carried out to recommend；
Wherein, first is carried out to user to recommend, specifically include:
Recommend the similar merchandise items of the particular commodity object and/or the particular commodity object to user；
The similar merchandise items for recommending the particular commodity object to user, specifically include:
It will differ from the merchandise items of the particular commodity object and the functional attributes with the particular commodity object, determine
For merchandise items set to be recommended；
It treats Recommendations object set and carries out re-scheduling；
Using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar merchandise items, and by similar merchandise items
Recommend user；
If user has purchased the particular commodity object and obtains the ownership of the particular commodity object, carried out to the user
Second recommends；
Wherein, second is carried out to user to recommend, specifically include:
Recommend and the matching used coordinates object of the particular commodity object to user；
It is described to user recommend with the matching used coordinates object of the particular commodity object, specifically include:
According to the function Matching Relationship between preset functional attributes, the determining functional attributes with the particular commodity object have
The allocation function attribute of function Matching Relationship；
By the merchandise items with the allocation function attribute, it is determined as merchandise items set to be recommended；
It treats Recommendations object set and carries out re-scheduling；
Using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates object, and by coordinates object
Recommend user；
It treats Recommendations object set and carries out re-scheduling, specifically include:
By in merchandise items set to be recommended, the identical merchandise items of presupposed information be determined as similar merchandise items, it is described default
Information includes at least one of the following: merchandise items title, merchandise items unique identification, merchandise items default total participant
Preset keyword, classification logotype in secondary, merchandise items description informations；
For the similar merchandise items of every class, select a merchandise items as the quotient to be recommended after re-scheduling from such merchandise items
Merchandise items in product object set.
2. a kind of recommendation apparatus, comprising:
Module is obtained, the purchaser record and ownership of merchandise items are recorded for obtaining user；The merchandise items are
Buy merchandise items at competitive price；
Determining module, for determining whether the user has purchased particular commodity object, and according to institute according to the purchaser record
It states ownership and obtains the institute whether determining user for having purchased the particular commodity object of record obtains the particular commodity object
It has the right；
Wherein it is determined that the ownership whether user for having purchased the particular commodity object obtains the particular commodity object is root
It is determined according to following methods:
The corresponding relationship between user identifier, which is known, according to true token determines that the user for having purchased the particular commodity object is
The no true token with the particular commodity object is known；
Determine that the user for having purchased the particular commodity object obtains the particular commodity pair if there is the true token to know
The ownership of elephant；
Determine that the user for having purchased the particular commodity object does not obtain the specific quotient if not having the true token and knowing
The ownership of product object；
First recommending module, if having purchased the particular commodity object for user but there is no the particular commodity object
Ownership then carries out first to the user and recommends；
First recommending module, specifically for recommending the phase of the particular commodity object and/or the particular commodity object to user
Like merchandise items；
First recommending module, specifically includes:
First merchandise items set determination unit to be recommended, for will differ from the particular commodity object and there is the spy
The merchandise items for determining the functional attributes of merchandise items are determined as merchandise items set to be recommended；
First re-scheduling unit carries out re-scheduling for treating Recommendations object set；
First recommendation unit, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as similar commodity pair
As, and similar merchandise items are recommended into user
Second recommending module, if having purchased the particular commodity object for user and obtaining all of the particular commodity object
Power then carries out second to the user and recommends；
Second recommending module is specifically used for recommending and the matching used coordinates object of the particular commodity object to user；
Second recommending module, specifically includes:
Allocation function attribute determining unit, for according to the function Matching Relationship between preset functional attributes, it is determining with it is described
The functional attributes of particular commodity object have the allocation function attribute of function Matching Relationship；
Second Recommendations object set determination unit is determined as that will have the merchandise items of the allocation function attribute
Merchandise items set to be recommended；
Second re-scheduling unit carries out re-scheduling for treating Recommendations object set；
Second recommendation unit, for using the merchandise items in the merchandise items set to be recommended after re-scheduling as coordinates pair
As, and by coordinates object recommendation to user；
First re-scheduling unit and the second re-scheduling unit, are specifically used for:
By in merchandise items set to be recommended, the identical merchandise items of presupposed information be determined as similar merchandise items, it is described default
Information includes at least one of the following: merchandise items title, merchandise items unique identification, merchandise items default total participant
Preset keyword, classification logotype in secondary, merchandise items description informations；
For the similar merchandise items of every class, select a merchandise items as the quotient to be recommended after re-scheduling from such merchandise items
Merchandise items in product object set.
3. a kind of recommendation apparatus, including at least one processing unit and at least one storage unit, wherein the storage is single
Member is stored with program code, when said program code is executed by the processing unit, so that the processing unit perform claim
It is required that the step of 1 the method.
4. a kind of computer readable storage medium comprising program code, when said program code is run on recommendation apparatus,
The step of said program code is for making the recommendation apparatus perform claim require 1 the method.
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| CN201610893690.7A CN106411908B (en) | 2016-10-13 | 2016-10-13 | A kind of recommended method and device |
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| CN201610893690.7A CN106411908B (en) | 2016-10-13 | 2016-10-13 | A kind of recommended method and device |
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| CN106411908B true CN106411908B (en) | 2019-12-03 |
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Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108960945A (en) * | 2017-05-18 | 2018-12-07 | 北京京东尚科信息技术有限公司 | Method of Commodity Recommendation and device |
| CN107508898A (en) * | 2017-08-31 | 2017-12-22 | 努比亚技术有限公司 | A kind of information-pushing method and device, computer-readable recording medium |
| CN107862566A (en) * | 2017-10-17 | 2018-03-30 | 杨明 | A kind of Method of Commodity Recommendation and system |
| CN108090801A (en) * | 2017-11-29 | 2018-05-29 | 维沃移动通信有限公司 | Method of Commodity Recommendation, mobile terminal and server |
| CN108596705A (en) * | 2018-03-23 | 2018-09-28 | 郑州大学西亚斯国际学院 | A kind of commodity suitable for e-commerce recommend method and system with information classification |
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| CN102663612A (en) * | 2012-03-06 | 2012-09-12 | 纽海信息技术（上海）有限公司 | Accessory recommending system and method |
| US8386329B1 (en) * | 2011-11-14 | 2013-02-26 | International Business Machines Corporation | Social network-based recommendation |
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| CN103345695A (en) * | 2013-06-25 | 2013-10-09 | 百度在线网络技术（北京）有限公司 | Commodity recommendation method and device |
| CN103729775A (en) * | 2012-10-16 | 2014-04-16 | 北京千橡网景科技发展有限公司 | Method and system for recommending product information |
| CN104615721A (en) * | 2015-02-06 | 2015-05-13 | 北京京东尚科信息技术有限公司 | Method and system for recommending communities based on returned goods related information |
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| US8386329B1 (en) * | 2011-11-14 | 2013-02-26 | International Business Machines Corporation | Social network-based recommendation |
| CN102663612A (en) * | 2012-03-06 | 2012-09-12 | 纽海信息技术（上海）有限公司 | Accessory recommending system and method |
| CN103324619A (en) * | 2012-03-20 | 2013-09-25 | 阿里巴巴集团控股有限公司 | Recommending method and recommending system based on internet |
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