CN107508898A - A kind of information-pushing method and device, computer-readable recording medium - Google Patents
A kind of information-pushing method and device, computer-readable recording medium Download PDFInfo
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- CN107508898A CN107508898A CN201710767982.0A CN201710767982A CN107508898A CN 107508898 A CN107508898 A CN 107508898A CN 201710767982 A CN201710767982 A CN 201710767982A CN 107508898 A CN107508898 A CN 107508898A
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- Prior art keywords
- information
- user
- terminal
- merchandise news
- pushed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/29—Geographical information databases
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
Abstract
The invention discloses a kind of information-pushing method and device, computer-readable recording medium, methods described includes step：The purchaser record information of terminal user is obtained, the purchaser record information includes merchandise news and user profile；The pushed information associated with the commodity is generated according to the merchandise news, and the pushed information of generation is sent to user terminal.The present invention sends pushed information according to the purchaser record information of terminal user to user terminal, avoids and random pushed information is sent to user terminal, improve the accuracy of pushed information, improve Consumer's Experience.
Description
Technical field
The present invention relates to communication technical field, more particularly to a kind of information-pushing method and device, computer-readable storage
Medium.
Background technology
With the continuous development of ecommerce, increasing terminal user is done shopping by network.Purchased using network
During thing, terminal user can search for the business for wanting purchase by browser access e-commerce website on e-commerce website
Product.When end user searches commodity, transaction platform receives searching request information, and responds the searching request information, will search
The merchandise news that rope arrives is recommended to terminal user.
Terminal user sends purchase request after the merchandise news of search is got, by electronic purchase order, then fills out
Gone to bank accounts information and user profile, and manufacturer is delivered by way of mail-order, or is delivered goods to the customers by express company.
The problem of prior art is present is that after completing shopping and paying, manufacturer does not have terminal user with terminal user
Further contact and communication, reduce user experience.
The content of the invention
It is a primary object of the present invention to propose a kind of information-pushing method and device, computer-readable recording medium, with
Solve the problems, such as that prior art is present.
To achieve the above object, first aspect of the embodiment of the present invention provides a kind of information-pushing method, described information push
Method includes step：
The purchaser record information of terminal user is obtained, the purchaser record information includes merchandise news and user profile；
The pushed information associated with the commodity is generated according to the merchandise news, and the pushed information of generation is sent
To user terminal.
Optionally, the purchaser record information for obtaining terminal user includes：
Obtain the purchaser record information of the preset time period of terminal user；
It is described that the pushed information associated with the commodity is generated according to the merchandise news, and by the pushed information of generation
Sending to user terminal includes：
Statistical analysis is carried out to the purchaser record information of the preset time period of the terminal user and generates analysis report, will
The analysis report of generation is sent to the user terminal.
Optionally, the purchaser record information of the preset time period to the terminal user is analyzed and generates analysis
Report, also include step after the analysis report of generation is sent to the user terminal：
According to the analysis report of generation, prompt message is sent to the user terminal.
Optionally, the purchaser record information also includes commercial articles searching record；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Dissection process is carried out to the commercial articles searching record data, obtains search key；
According to the search key got, the associated pushed information of the search key is generated.
Optionally, the purchaser record information also includes the geographical location information of user terminal；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Pushed information is generated according to the geographical location information of the merchandise news and the user terminal.
Optionally, the purchaser record information also includes the commodity purchasing time；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
According to the merchandise news and commodity purchasing time generation pushed information.
Optionally, it is described that the pushed information associated with the commodity is generated before also including step according to the merchandise news
Suddenly：
Judge whether the user profile meets the pushing condition of message；
If the user profile meets the pushing condition of message, perform according to merchandise news generation and the commodity
Associated pushed information step；Otherwise the purchaser record information of terminal user is reacquired.
Optionally, it is described to judge whether the user profile meets that the pushing condition of message specifically includes step：
The user profile is compared with pre-set user information corresponding to the message；
If user profile pre-set user information corresponding with the message is consistent, it is determined that the user profile meets
The pushing condition of message.
In addition, to achieve the above object, second aspect of the embodiment of the present invention provides a kind of information push-delivery apparatus, described information
Pusher includes：Memory, processor and it is stored in the information that can be run on the memory and on the processor and pushes away
Program is sent, the step of the information-pushing method described in first aspect is realized when described information push products is by the computing device
Suddenly.
Furthermore to achieve the above object, the third aspect of the embodiment of the present invention provides a kind of computer-readable recording medium, institute
State and information push products is stored with computer-readable recording medium, described information push products realizes when being executed by processor
The step of information-pushing method described in one side.
A kind of information-pushing method and device, computer-readable recording medium provided in an embodiment of the present invention, according to terminal
The purchaser record information of user sends pushed information to user terminal, avoids and random pushed information is sent to user terminal,
The accuracy of pushed information is improved, improves Consumer's Experience.
Brief description of the drawings
Fig. 1 is the hardware architecture diagram for the mobile terminal for realizing each embodiment of the present invention；
Fig. 2 is a kind of communications network system Organization Chart provided in an embodiment of the present invention；
Fig. 3 is the information-pushing method schematic flow sheet of the embodiment of the present invention；
Fig. 4 is the information push-delivery apparatus structural representation of the embodiment of the present invention.
The realization, functional characteristics and advantage of the object of the invention will be described further referring to the drawings in conjunction with the embodiments.
Embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
In follow-up description, the suffix using such as " module ", " part " or " unit " for representing element is only
Be advantageous to the explanation of the present invention, itself there is no a specific meaning.Therefore, " module ", " part " or " unit " can mix
Ground uses.
Terminal can be implemented in a variety of manners.For example, the terminal described in the present invention can include such as mobile phone, flat board
Computer, notebook computer, palm PC, personal digital assistant (Personal Digital Assistant, PDA), portable
Media player (Portable Media Player, PMP), guider, wearable device, Intelligent bracelet, pedometer etc. move
Dynamic terminal, and the fixed terminal such as digital TV, desktop computer.
It will be illustrated in subsequent descriptions by taking mobile terminal as an example, it will be appreciated by those skilled in the art that except special
Outside element for moving purpose, construction according to the embodiment of the present invention can also apply to the terminal of fixed type.
Referring to Fig. 1, its hardware architecture diagram for a kind of mobile terminal of each embodiment of the realization present invention, the shifting
Dynamic terminal 100 can include：RF (Radio Frequency, radio frequency) unit 101, WiFi module 102, audio output unit
103rd, A/V (audio/video) input block 104, sensor 105, display unit 106, user input unit 107, interface unit
108th, the part such as memory 109, processor 110 and power supply 111.It will be understood by those skilled in the art that shown in Fig. 1
Mobile terminal structure does not form the restriction to mobile terminal, and mobile terminal can be included than illustrating more or less parts,
Either combine some parts or different parts arrangement.
The all parts of mobile terminal are specifically introduced with reference to Fig. 1：
Radio frequency unit 101 can be used for receiving and sending messages or communication process in, the reception and transmission of signal, specifically, by base station
Downlink information receive after, handled to processor 110；In addition, up data are sent to base station.Generally, radio frequency unit 101
Including but not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier, duplexer etc..In addition, penetrate
Frequency unit 101 can also be communicated by radio communication with network and other equipment.Above-mentioned radio communication can use any communication
Standard or agreement, including but not limited to GSM (Global System of Mobile communication, global system for mobile telecommunications
System), GPRS (General Packet Radio Service, general packet radio service), CDMA2000 (Code
Division Multiple Access 2000, CDMA 2000), WCDMA (Wideband Code Division
Multiple Access, WCDMA), TD-SCDMA (Time Division-Synchronous Code
Division Multiple Access, TD SDMA), FDD-LTE (Frequency Division
Duplexing-Long Term Evolution, FDD Long Term Evolution) and TDD-LTE (Time Division
Duplexing-Long Term Evolution, time division duplex Long Term Evolution) etc..
WiFi belongs to short range wireless transmission technology, and mobile terminal can help user to receive and dispatch electricity by WiFi module 102
Sub- mail, browse webpage and access streaming video etc., it has provided the user wireless broadband internet and accessed.Although Fig. 1 shows
Go out WiFi module 102, but it is understood that, it is simultaneously not belonging to must be configured into for mobile terminal, completely can be according to need
To be omitted in the essential scope for do not change invention.
Audio output unit 103 can be in call signal reception pattern, call mode, record mould in mobile terminal 100
When under the isotypes such as formula, speech recognition mode, broadcast reception mode, by radio frequency unit 101 or WiFi module 102 it is receiving or
It is sound that the voice data stored in memory 109, which is converted into audio signal and exported,.Moreover, audio output unit 103
The audio output related to the specific function that mobile terminal 100 performs can also be provided (for example, call signal receives sound, disappeared
Breath receives sound etc.).Audio output unit 103 can include loudspeaker, buzzer etc..
A/V input blocks 104 are used to receive audio or video signal.A/V input blocks 104 can include graphics processor
(Graphics Processing Unit, GPU) 1041 and microphone 1042, graphics processor 1041 is in video acquisition mode
Or the static images or the view data of video obtained in image capture mode by image capture apparatus (such as camera) are carried out
Reason.Picture frame after processing may be displayed on display unit 106.Picture frame after the processing of graphics processor 1041 can be deposited
Storage is transmitted in memory 109 (or other storage mediums) or via radio frequency unit 101 or WiFi module 102.Mike
Wind 1042 can connect in telephone calling model, logging mode, speech recognition mode etc. operational mode via microphone 1042
Quiet down sound (voice data), and can be voice data by such acoustic processing.Audio (voice) data after processing can
To be converted to the form output that mobile communication base station can be sent to via radio frequency unit 101 in the case of telephone calling model.
Microphone 1042 can implement various types of noises and eliminate (or suppression) algorithm to eliminate (or suppression) in reception and send sound
Caused noise or interference during frequency signal.
Mobile terminal 100 also includes at least one sensor 105, such as optical sensor, motion sensor and other biographies
Sensor.Specifically, optical sensor includes ambient light sensor and proximity transducer, wherein, ambient light sensor can be according to environment
The light and shade of light adjusts the brightness of display panel 1061, and proximity transducer can close when mobile terminal 100 is moved in one's ear
Display panel 1061 and/or backlight.As one kind of motion sensor, accelerometer sensor can detect in all directions (general
For three axles) size of acceleration, size and the direction of gravity are can detect that when static, the application available for identification mobile phone posture
(such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, percussion) etc.；
The fingerprint sensor that can also configure as mobile phone, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer,
The other sensors such as hygrometer, thermometer, infrared ray sensor, will not be repeated here.
Display unit 106 is used for the information for showing the information inputted by user or being supplied to user.Display unit 106 can wrap
Display panel 1061 is included, liquid crystal display (Liquid Crystal Display, LCD), Organic Light Emitting Diode can be used
Forms such as (Organic Light-Emitting Diode, OLED) configures display panel 1061.
User input unit 107 can be used for the numeral or character information for receiving input, and produce the use with mobile terminal
The key signals input that family is set and function control is relevant.Specifically, user input unit 107 may include contact panel 1071 with
And other input equipments 1072.Contact panel 1071, also referred to as touch-screen, collect touch operation of the user on or near it
(for example user uses any suitable objects or annex such as finger, stylus on contact panel 1071 or in contact panel 1071
Neighbouring operation), and corresponding attachment means are driven according to formula set in advance.Contact panel 1071 may include touch detection
Two parts of device and touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touch operation band
The signal come, transmits a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and by it
Contact coordinate is converted into, then gives processor 110, and the order sent of reception processing device 110 and can be performed.In addition, can
To realize contact panel 1071 using polytypes such as resistance-type, condenser type, infrared ray and surface acoustic waves.Except contact panel
1071, user input unit 107 can also include other input equipments 1072.Specifically, other input equipments 1072 can wrap
Include but be not limited to physical keyboard, in function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc.
One or more, do not limit herein specifically.
Further, contact panel 1071 can cover display panel 1061, detect thereon when contact panel 1071 or
After neighbouring touch operation, processor 110 is sent to determine the type of touch event, is followed by subsequent processing device 110 according to touch thing
The type of part provides corresponding visual output on display panel 1061.Although in Fig. 1, contact panel 1071 and display panel
1061 be the part independent as two to realize the input of mobile terminal and output function, but in certain embodiments, can
Input and the output function of mobile terminal are realized so that contact panel 1071 and display panel 1061 is integrated, is not done herein specifically
Limit.
Interface unit 108 is connected the interface that can pass through as at least one external device (ED) with mobile terminal 100.For example,
External device (ED) can include wired or wireless head-band earphone port, external power source (or battery charger) port, wired or nothing
Line FPDP, memory card port, the port for connecting the device with identification module, audio input/output (I/O) end
Mouth, video i/o port, ear port etc..Interface unit 108 can be used for receiving the input from external device (ED) (for example, number
It is believed that breath, electric power etc.) and the input received is transferred to one or more elements in mobile terminal 100 or can be with
For transmitting data between mobile terminal 100 and external device (ED).
Memory 109 can be used for storage software program and various data.Memory 109 can mainly include storing program area
And storage data field, wherein, storing program area can storage program area, application program (such as the sound needed at least one function
Sound playing function, image player function etc.) etc.；Storage data field can store according to mobile phone use created data (such as
Voice data, phone directory etc.) etc..In addition, memory 109 can include high-speed random access memory, can also include non-easy
The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.
Processor 110 is the control centre of mobile terminal, utilizes each of various interfaces and the whole mobile terminal of connection
Individual part, by running or performing the software program and/or module that are stored in memory 109, and call and be stored in storage
Data in device 109, the various functions and processing data of mobile terminal are performed, so as to carry out integral monitoring to mobile terminal.Place
Reason device 110 may include one or more processing units；Preferably, processor 110 can integrate application processor and modulatedemodulate is mediated
Device is managed, wherein, application processor mainly handles operating system, user interface and application program etc., and modem processor is main
Handle radio communication.It is understood that above-mentioned modem processor can not also be integrated into processor 110.
Mobile terminal 100 can also include the power supply 111 (such as battery) to all parts power supply, it is preferred that power supply 111
Can be logically contiguous by power-supply management system and processor 110, so as to realize management charging by power-supply management system, put
The function such as electricity and power managed.
Although Fig. 1 is not shown, mobile terminal 100 can also will not be repeated here including bluetooth module etc..
For the ease of understanding the embodiment of the present invention, the communications network system being based on below to the mobile terminal of the present invention enters
Row description.
Referring to Fig. 2, Fig. 2 is a kind of communications network system Organization Chart provided in an embodiment of the present invention, the communication network system
Unite as the LTE system of universal mobile communications technology, the UE that the LTE system includes communicating connection successively (User Equipment, is used
Family equipment) 201, E-UTRAN (Evolved UMTS Terrestrial Radio Access Network, evolved UMTS lands
Ground wireless access network) 202, EPC (Evolved Packet Core, evolved packet-based core networks) 203 and operator IP operation
204。
Specifically, UE201 can be above-mentioned terminal 100, and here is omitted.
E-UTRAN202 includes eNodeB2021 and other eNodeB2022 etc..Wherein, eNodeB2021 can be by returning
Journey (backhaul) (such as X2 interface) is connected with other eNodeB2022, and eNodeB2021 is connected to EPC203,
ENodeB2021 can provide UE201 to EPC203 access.
EPC203 can include MME (Mobility Management Entity, mobility management entity) 2031, HSS
(Home Subscriber Server, home subscriber server) 2032, other MME2033, SGW (Serving Gate Way,
Gateway) 2034, PGW (PDN Gate Way, grouped data network gateway) 2035 and PCRF (Policy and
Charging Rules Function, policy and rate functional entity) 2036 etc..Wherein, MME2031 be processing UE201 and
The control node of signaling between EPC203, there is provided carrying and connection management.HSS2032 is all to manage for providing some registers
Such as the function of attaching position register (not shown) etc, and preserve some and used about service features, data rate etc.
The special information in family.All customer data can be transmitted by SGW2034, and PGW2035 can provide UE 201 IP
Address is distributed and other functions, and PCRF2036 is strategy and the charging control strategic decision-making of business data flow and IP bearing resources
Point, it selects and provided available strategy and charging control decision-making with charge execution function unit (not shown) for strategy.
IP operation 204 can include internet, Intranet, IMS (IP Multimedia Subsystem, IP multimedia
System) or other IP operations etc..
Although above-mentioned be described by taking LTE system as an example, those skilled in the art it is to be understood that the present invention not only
Suitable for LTE system, be readily applicable to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA with
And following new network system etc., do not limit herein.
Based on above-mentioned mobile terminal hardware configuration and communications network system, each embodiment of the inventive method is proposed.
First embodiment
As shown in figure 3, first embodiment of the invention provides a kind of information-pushing method, described information method for pushing includes step
Suddenly：
31st, the purchaser record information of terminal user is obtained, the purchaser record information includes merchandise news and user profile；
32nd, the pushed information associated with the commodity is generated according to the merchandise news, and by the pushed information of generation
Send to user terminal.
In the present embodiment, the merchandise news may include trade name, commodity code information, commodity profile information, business
The product place of production, Brand information, marque information, commodity colouring information or the affiliated classification id information of commodity etc..
The user profile may include sex, age, birthday, IP address, school, educational background, hobby, work, constellation, life
Xiao, blood group, Email or other contact methods etc..
In the present embodiment, the merchandise news generates the pushed information associated with the commodity, can be specifically according to
Merchandise news is determined.
As example, it is assumed that terminal user have purchased a set of cooking tools on e-commerce website, in terminal user
After completing purchase and paying, prior art is typically no any contact and communication, and this make it that Consumer's Experience is very bad.
After the information of terminal user's purchase is obtained, the pushed information associated with cooking tools can be generated.Such as：It is raw
Can be cooking method information into the pushed information associated with cooking tools, cooking method may include to fry, steam, halogen, stewing etc.；It is raw
Can be the culinary art food materials information of current season into the pushed information associated with cooking tools, culinary art food materials for example can be suitable
Six kinds of food materials cauliflowers, autumn cucumber, almond, rock sugar, honey and the walnut that conjunction autumn eats；Generation is associated with cooking tools
Pushed information can be the scope of the cooking time of cooking tools, it is assumed that cooking tools are micro-wave oven, then generate cooking for micro-wave oven
Prepare food the time scope in 2-10 minutes；The generation pushed information associated with cooking tools can also be on the cooking tools
Laugh at information etc..
After the associated pushed information of generation, the pushed information is sent to user terminal.User is pushed away receiving this
Deliver letters after breath, can click on and check, processing can also not had to.By the above-mentioned means, Consumer's Experience on the one hand can be lifted, separately
On the one hand secondary consumption or repeatedly consumption are promoted.
In the present embodiment, it is described that the pushed information associated with the commodity is generated before also according to the merchandise news
It may include step：
Judge whether the user profile meets the pushing condition of message；
If the user profile meets the pushing condition of message, perform according to merchandise news generation and the commodity
Associated pushed information step；Otherwise the purchaser record information of terminal user is reacquired.
In this embodiment, it is described to judge whether the user profile meets that the pushing condition of message specifically includes step：
The user profile is compared with pre-set user information corresponding to the message；
If user profile pre-set user information corresponding with the message is consistent, it is determined that the user profile meets
The pushing condition of message.
Specifically, pre-set user information includes but is not limited to area, sex, age value, birthday, IP address, school,
Go through, like, working, at least one of constellation, the Chinese zodiac, blood group.Pre-set user information can have selection according to the difference of message
Property, targetedly it is configured.
, can be by the user profile and pre-set user when judging whether the user profile meets the pushing condition of message
Information is compared, when the user profile is consistent with pre-set user information, it may be determined that the user profile meets message
Pushing condition.If the user profile meets the pushing condition of message, perform according to merchandise news generation and the business
The pushed information step of condition association.
When the user profile is not consistent with pre-set user information, it may be determined that the user profile is unsatisfactory for pushing away for message
Send condition.At this moment, the purchaser record information of terminal user can be reacquired.
In one embodiment, the purchaser record information for obtaining terminal user includes：
Obtain the purchaser record information of the preset time period of terminal user；
It is described that the pushed information associated with the commodity is generated according to the merchandise news, and by the pushed information of generation
Sending to user terminal includes：
Statistical analysis is carried out to the purchaser record information of the preset time period of the terminal user and generates analysis report, will
The analysis report of generation is sent to the user terminal.
In this embodiment, by obtaining the prolonged purchaser record information of the terminal user, statistical analysis is carried out
Analysis report is generated afterwards.Analysis report can reflect personal habits of the terminal user on network and using preference,
Unnecessary shopping or other consumption of the terminal user on network can also be reflected.
As example, after the prolonged purchaser record information of terminal user is obtained, the end can be analyzed
Culinary art food materials of the end subscriber in the purchase of the period.Cooked for the terminal user that analyzes in the purchase of the period
Prepare food food materials data, an analysis report about terminal user's body nutrition can be formed.The analysis report can also cover body battalion
Support the advisory information of intake.
Further, in this embodiment, the purchaser record information of the preset time period to the terminal user
Analyzed and generate analysis report, also include step after the analysis report of generation is sent to the user terminal：
According to the analysis report of generation, prompt message is sent to the user terminal.
In this embodiment, prompt message is sent to the user terminal, prompting letter by the analysis report of generation
Breath can be advisory information or information warning.
Such as：When analysis report reflects unnecessary shopping or other consumption of the terminal user on network
When, if the terminal user carries out such shopping or consumption again, transmittable information warning gives the user terminal, with
Toilet states user terminal and carries out choosing whether to abandon this shopping or consumption.
In one embodiment, the purchaser record information also includes commercial articles searching record；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Dissection process is carried out to the commercial articles searching record data, obtains search key；
According to the search key got, the associated pushed information of the search key is generated.
In this embodiment, in general, terminal user can carry out some search and browse during shopping, just really
The commodity bought are needed calmly.Therefore, it can be recorded by obtaining commercial articles searching, and the commercial articles searching record data is parsed
Processing, search key is obtained, and then generate the pushed information associated with the search key.
As illustratively, recorded by obtaining commercial articles searching, and the commercial articles searching record data is carried out at parsing
After reason, obtained search key is " baby clothes ", " Women's Leather Shoes ", " milk ".Therefore the terminal user can be deduced is
Mother of one baby, what information can generate articles for babies accordingly pushes information to the terminal user.Such as：Certain can be pushed
The baby milk information of brand gives the terminal user, or can push certain toy information to the terminal user.
In one embodiment, the purchaser record information also includes the geographical location information of user terminal；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Pushed information is generated according to the geographical location information of the merchandise news and the user terminal.
In this embodiment, the LBS (Location-Based Services, location-based service) of user terminal can be passed through
Technology obtains the geographical location information of user terminal.Wherein, LBS technologies are based on mobile communications network, such as：GSM nets, CDMA
Net, CDMA2000 nets, WCDMA nets, TD-SCDMA nets, TD-LTE nets and FDD-LTE nets etc., or satellite fix mode, such as：
GPS, Galileo, GLONASS and the Big Dipper etc., obtain the positional information of user terminal.
As illustratively, it is assumed that terminal user have purchased a set of cooking tools on e-commerce website, get use
After the geographical location information of family terminal, can the culinary art food materials information of current season of recommended user's terminal seat reason position give
Terminal user.
In one embodiment, the purchaser record information also includes the commodity purchasing time；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
According to the merchandise news and commodity purchasing time generation pushed information.
In this embodiment, by the custom of the shopping-time of commodity purchasing time one side can be known terminal user,
On the other hand it can determine that the time attribute of push commodity.
Such as：Noon 12 is largely focused in the commodity purchasing time for knowing terminal user：30-1：00, therefore can be
Period generation pushes information to terminal user, and the commodity of push can be folding bed.
A kind of information-pushing method provided in an embodiment of the present invention, it is whole to user according to the purchaser record information of terminal user
End sends pushed information, avoids and random pushed information is sent to user terminal, improves the accuracy of pushed information, improves
Consumer's Experience.
Second embodiment
Reference picture 4, Fig. 4 provide a kind of information push-delivery apparatus, described information pusher 40 for second embodiment of the invention
Including：Memory 41, processor 42 and it is stored in the information that can be run on the memory 41 and on the processor 42 and pushes away
Program is sent, when described information push products is performed by the processor 42, for realizing information-pushing method as described below
Step：
31st, the purchaser record information of terminal user is obtained, the purchaser record information includes merchandise news and user profile；
32nd, the pushed information associated with the commodity is generated according to the merchandise news, and by the pushed information of generation
Send to user terminal.
When described information push products is performed by the processor 42, it is additionally operable to realize information-pushing method as described below
The step of：
The purchaser record information for obtaining terminal user includes：
Obtain the purchaser record information of the preset time period of terminal user；
It is described that the pushed information associated with the commodity is generated according to the merchandise news, and by the pushed information of generation
Sending to user terminal includes：
Statistical analysis is carried out to the purchaser record information of the preset time period of the terminal user and generates analysis report, will
The analysis report of generation is sent to the user terminal.
When described information push products is performed by the processor 42, it is additionally operable to realize information-pushing method as described below
The step of：
The purchaser record information of the preset time period to the terminal user is analyzed and generates analysis report, will
The analysis report of generation also includes step after sending to the user terminal：
According to the analysis report of generation, prompt message is sent to the user terminal.
When described information push products is performed by the processor 42, it is additionally operable to realize information-pushing method as described below
The step of：
The purchaser record information also includes commercial articles searching and recorded；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Dissection process is carried out to the commercial articles searching record data, obtains search key；
According to the search key got, the associated pushed information of the search key is generated.
When described information push products is performed by the processor 42, it is additionally operable to realize information-pushing method as described below
The step of：
The purchaser record information also includes the geographical location information of user terminal；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Pushed information is generated according to the geographical location information of the merchandise news and the user terminal.
When described information push products is performed by the processor 42, it is additionally operable to realize information-pushing method as described below
The step of：
The purchaser record information also includes the commodity purchasing time；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
According to the merchandise news and commodity purchasing time generation pushed information.
When described information push products is performed by the processor 42, it is additionally operable to realize information-pushing method as described below
The step of：
Also include step before the pushed information associated with the commodity according to merchandise news generation：
Judge whether the user profile meets the pushing condition of message；
If the user profile meets the pushing condition of message, perform according to merchandise news generation and the commodity
Associated pushed information step；Otherwise the purchaser record information of terminal user is reacquired.
When described information push products is performed by the processor 42, it is additionally operable to realize information-pushing method as described below
The step of：
It is described to judge whether the user profile meets that the pushing condition of message specifically includes step：
The user profile is compared with pre-set user information corresponding to the message；
If user profile pre-set user information corresponding with the message is consistent, it is determined that the user profile meets
The pushing condition of message.
A kind of information push-delivery apparatus provided in an embodiment of the present invention, it is whole to user according to the purchaser record information of terminal user
End sends pushed information, avoids and random pushed information is sent to user terminal, improves the accuracy of pushed information, improves
Consumer's Experience.
3rd embodiment
Third embodiment of the invention provides a kind of computer-readable recording medium, is deposited on the computer-readable recording medium
Information push products is contained, described information push products realizes the information push side described in first embodiment when being executed by processor
The step of method.
Computer-readable recording medium provided in an embodiment of the present invention, according to the purchaser record information of terminal user to user
Terminal sends pushed information, avoids and random pushed information is sent to user terminal, improve the accuracy of pushed information, carry
High Consumer's Experience.
It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row
His property includes, so that process, method, article or device including a series of elements not only include those key elements, and
And also include the other element being not expressly set out, or also include for this process, method, article or device institute inherently
Key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that including this
Other identical element also be present in the process of key element, method, article or device.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on such understanding, technical scheme is substantially done to prior art in other words
Going out the part of contribution can be embodied in the form of software product, and the computer software product is stored in a storage medium
In (such as ROM/RAM, magnetic disc, CD), including some instructions to cause a station terminal (can be mobile phone, computer, service
Device, air conditioner, or network equipment etc.) perform method described in each embodiment of the present invention.
Embodiments of the invention are described above in conjunction with accompanying drawing, but the invention is not limited in above-mentioned specific
Embodiment, above-mentioned embodiment is only schematical, rather than restricted, one of ordinary skill in the art
Under the enlightenment of the present invention, in the case of present inventive concept and scope of the claimed protection is not departed from, it can also make a lot
Form, these are belonged within the protection of the present invention.
Claims (10)
1. a kind of information-pushing method, it is characterised in that described information method for pushing includes step：
The purchaser record information of terminal user is obtained, the purchaser record information includes merchandise news and user profile；
The pushed information associated with the commodity is generated according to the merchandise news, and the pushed information of generation is sent to use
Family terminal.
A kind of 2. information-pushing method according to claim 1, it is characterised in that the purchase note for obtaining terminal user
Record information includes：
Obtain the purchaser record information of the preset time period of terminal user；
It is described that the pushed information associated with the commodity is generated according to the merchandise news, and the pushed information of generation is sent
Include to user terminal：
Statistical analysis is carried out to the purchaser record information of the preset time period of the terminal user and generates analysis report, will be generated
Analysis report send to the user terminal.
3. a kind of information-pushing method according to claim 2, it is characterised in that described to be preset to the terminal user
The purchaser record information of period is analyzed and generates analysis report, and the analysis report of generation is sent to the user terminal
Also include step afterwards：
According to the analysis report of generation, prompt message is sent to the user terminal.
4. a kind of information-pushing method according to claim 1, it is characterised in that the purchaser record information also includes business
Product search record；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Dissection process is carried out to the commercial articles searching record data, obtains search key；
According to the search key got, the associated pushed information of the search key is generated.
5. a kind of information-pushing method according to claim 1, it is characterised in that the purchaser record information also includes using
The geographical location information of family terminal；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
Pushed information is generated according to the geographical location information of the merchandise news and the user terminal.
6. a kind of information-pushing method according to claim 1, it is characterised in that the purchaser record information also includes business
The product time buying；
The pushed information associated with the commodity according to merchandise news generation specifically includes following steps：
According to the merchandise news and commodity purchasing time generation pushed information.
7. a kind of information-pushing method according to claim 1, it is characterised in that described to be generated according to the merchandise news
Also include step before the pushed information associated with the commodity：
Judge whether the user profile meets the pushing condition of message；
If the user profile meets the pushing condition of message, perform related to the commodity according to merchandise news generation
The pushed information step of connection；Otherwise the purchaser record information of terminal user is reacquired.
8. a kind of information-pushing method according to claim 7, it is characterised in that described whether to judge the user profile
Meet that the pushing condition of message specifically includes step：
The user profile is compared with pre-set user information corresponding to the message；
If user profile pre-set user information corresponding with the message is consistent, it is determined that the user profile meets message
Pushing condition.
9. a kind of information push-delivery apparatus, it is characterised in that described information pusher includes：Memory, processor and it is stored in
On the memory and the information push products that can run on the processor, described information push products is by the processor
The step of information-pushing method as any one of claim 1 to 8 is realized during execution.
10. a kind of computer-readable recording medium, it is characterised in that be stored with information on the computer-readable recording medium and push away
Program is sent, the information push as any one of claim 1 to 8 is realized when described information push products is executed by processor
The step of method.
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| CN201710767982.0A CN107508898A (en) | 2017-08-31 | 2017-08-31 | A kind of information-pushing method and device, computer-readable recording medium |
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| CN201710767982.0A CN107508898A (en) | 2017-08-31 | 2017-08-31 | A kind of information-pushing method and device, computer-readable recording medium |
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