TWI526964B - Marketing Method and System of E - commerce Advertisement - Google Patents

Description

E-commerce advertising marketing method and system thereof

The present invention relates to an electronic commerce system, and more particularly to an electronic commerce advertising marketing method and system thereof.

The popularity of mobile communications has driven the trend of online shopping. According to the Google online shopping consumption report, in 2011, more than 2 million people in Hong Kong participated in online shopping, amounting to HK$14.6 billion. British Daily Telegraph conducted an online shopping consumer survey in 2013 and found that more than 16% of people watched the TV directly through mobile phones or tablets. According to the results of MasterCard's online shopping and mobile shopping habits survey for 14 consumers in the Asia Pacific region, 65.4% of consumers in the Asia Pacific region have made online shopping. More than 80% of the people in Taiwan have been in the Internet for 3 months. Online shopping.

Therefore, the online shopping model of non-physical storefronts has gradually penetrated the entire consumer market. In 2011, South Korea’s TESCO supermarket launched a subway supermarket service for non-physical stores, using the subway station area to post merchandise windows, and each product window has a majority. The product image and its corresponding QR code product identification code, consumers can identify the QR code product identification code through the mobile communication device, they can go to the supermarket's ordering system to purchase, and then go to the supermarket to pick up the goods or directly mail to the designated Address, this distribution model makes TESCO Supermarket has achieved rapid market position in Korea and has also significantly increased its business performance.

The aforementioned distribution model has been combined with a physical state of the product window and cloud network ordering system and shipping distribution model, which is different from directly allowing consumers to select goods in a physical store or a virtual online store.

However, the aforementioned distribution model still uses a channel to purchase most types of products and then classify the products, and then convert each product into a corresponding image and a QR code product identification code, for example, TESCO through the hardware product window. Sheld in the subway station area, or through the virtual store window of the Internet, this marketing method can only benefit from the specific channel dealers. Further, what kind of merchandise is selected by the channel provider still needs to be advertised by other media. Therefore, the original sales can be sold through a wide range of virtual advertisements. Instead, they can only dominate the channel dealers, and rely on the channel vendors to promote themselves and be severely hindered by sales promotion. That is to say, the existing marketing methods still choose location sales for the channel providers, such as Entity display of merchandise windows or specific virtual window sales, it is difficult to promote on other platforms.

Accordingly, it is an object of the present invention to provide an e-commerce advertising marketing method that can be re-promoted on a variety of platforms.

Therefore, the e-commerce advertising marketing method of the present invention is implemented by a server, and the server can provide at least one shopping webpage, and the method comprises the following steps: (A) receiving an email from an advertisement for the shopping webpage When the web address is requested, the web address request includes the identification information of the advertisement end, and the webpage is based on the webpage of the shopping webpage and the advertisement The identity identification data of the terminal generates a URL alias associated with the URL of the advertisement page corresponding to the advertisement page, and in response to the URL request, transmits a reply message related to the URL alias to the advertisement end, so that the The advertisement terminal may provide the URL alias according to the reply message; (B) when a consumer uses the URL alias provided by the advertisement terminal and connects to the server via a communication network, according to the server, according to the URL An alias to direct the consumer to the shopping webpage, so that the shopping webpage is displayed on the consumer end; (C) when receiving a subscription list related to the shopping webpage from the consumer end, by using the server And generating, according to the order list, a commodity checkout webpage including the checkout data and the identity identification information of the advertisement end, and directing the consumer to the commodity checkout webpage; and (D) receiving a pair of order checklists When the message has been settled, the server calculates a dividend information corresponding to the order list and allocated to the advertisement terminal according to the commodity checkout webpage.

Another object of the present invention is to provide an e-commerce advertising marketing system that can be re-promoted on a variety of platforms.

Therefore, the e-commerce advertising marketing system of the present invention comprises a server. The server includes a server interface for connecting to a communication network, a server storage module for storing at least one shopping webpage, and a server for electrically connecting the server interface and the server module. Processor module. Wherein, when the server module receives a web address request from the advertisement terminal for the shopping webpage via the server communication interface, wherein the webpage request includes the identification information of the advertisement end, the server processor The module is based on the URL of the shopping page and the identity of the advertisement The other information generates a URL alias related to the advertisement end and corresponding to the website of the shopping webpage, and in response to the webpage request, transmits a reply message related to the URL alias to the advertisement end, so that the advertisement end can be Providing the URL alias according to the reply message. When a consumer uses the URL alias provided by the advertisement terminal and connects to the server via a communication network, the server processor module uses the URL alias to consume the URL. Directly directed to the shopping webpage, such that the shopping webpage is displayed on the consumer end, when the server processor module receives a subscription list related to the shopping webpage from the consumer terminal via the server communication interface, The server processor module generates a commodity checkout webpage including the checkout data and the identity identification data of the advertisement end according to the order list, and directs the consumer end to the commodity checkout webpage, when the server processor When the module receives a pair of settled messages that should be ordered, the server processor module calculates corresponding to the commodity checkout webpage. Order list and assigned to dividends that ad end.

The effect of the present invention is to generate the URL alias related to the advertisement terminal and corresponding to the website of the shopping webpage by the server, and transmit a reply message related to the URL alias to the advertisement end, so that the advertisement The terminal can provide the URL alias according to the reply message, so that the advertisement can provide the URL alias to the consumer for advertising, so that the advertising is not far-reaching and can be promoted on various platforms. . In addition, when the consumer uses the URL alias provided by the advertisement terminal to connect to the server for consumption, the server may calculate the dividend information corresponding to the order list and allocated to the advertisement terminal according to the commodity checkout webpage. Take this , can give back the bonus in time to promote the powerful advertising side.

1‧‧‧E-commerce advertising marketing system

2‧‧‧Server

21‧‧‧Server communication interface

22‧‧‧Server storage module

23‧‧‧Server Processor Module

3‧‧‧Advertising

31‧‧‧Advertising input module

32‧‧‧Advertising interface

33‧‧‧Advertising Processor Module

4‧‧‧ Consumer

40‧‧‧Commerce input module

41‧‧‧Consumer output module

42‧‧‧ Consumer communication interface

43‧‧‧ Consumer Processor Module

5‧‧‧Communication network

61~66‧‧‧Steps

Other features and advantages of the present invention will be apparent from the embodiments of the present invention, wherein: Figure 1 is a block diagram illustrating an embodiment of the e-commerce advertising marketing system of the present invention; and Figure 2 is a flow chart An embodiment of the e-commerce advertising marketing method of the present invention will be described.

Referring to FIG. 1, an embodiment of the e-commerce advertising marketing system 1 of the present invention comprises a server 2, an advertisement 3 and a consumer 4.

The server 2 includes a server interface 21 for connecting to a communication network 5, a server storage module 22 for storing at least one shopping webpage, and an electrical connection between the server interface 21 and the server. The server processor module 23 of the module 22.

The advertisement terminal 3 includes an advertisement input module 31, an advertisement communication interface 32 for connecting to the communication network 5, and an advertisement processing for electrically connecting the advertisement input module 31 and the advertisement communication interface 32. The module module 33, wherein when the advertisement processor module 33 correspondingly generates a webpage request for the shopping webpage according to an input signal from the advertisement input module 31, the webpage request includes the advertisement terminal 3 The advertisement processor module 33 transmits the web address request to the server 2 via the advertisement communication interface 32.

The consumer terminal 4 includes a consumer input module 40, a consumer output module 41, a consumer communication interface 42 for connecting to the communication network 5, and an electrical connection between the consumer input module 40 and the consumer terminal. The output module 41 and the consumer processor module 43 of the consumer communication interface 42.

When the server module 23 receives the webpage request from the advertisement terminal 3 for the shopping webpage via the server communication interface 21, the server module 23 according to the webpage of the shopping webpage and the advertisement The identity identification data of the terminal 3 generates a URL alias related to the advertisement terminal 3 and corresponding to the website of the shopping webpage, and in response to the webpage request, transmits a reply message related to the URL alias to the advertisement terminal 3, Therefore, the advertisement terminal 3 can provide the URL alias according to the reply message, wherein the reply message includes a two-dimensional barcode formed by encoding the URL alias, such as a Quick Response Code (QR code). Or Augmented Reality Code (AR Code). When the consumer processor module 43 utilizes the URL alias provided by the advertisement terminal 3 and connects to the server 2 via the consumer communication interface 42, the server processor module 23 according to the URL alias The consumer processor module 43 is directed to the shopping webpage such that the shopping webpage is displayed on the consumer output module 41. When the consumer processor module 43 generates a subscription list related to the shopping webpage according to the input signal from the consumer input module 40, the consumer processor module 43 communicates via the consumer communication interface 42. The order list is transmitted to the server communication interface 21. When the server module 23 receives the order list from the consumer terminal 4 via the server communication interface 21, the server module 23 according to the The order list generates a merchandise checkout webpage containing the billing information and the identity identification information of the advertisement terminal 3, and directs the consumer processor module 43 to the merchandise checkout webpage. When the server processor module 23 receives a pair of billing messages that should be ordered, the server processor module 23 calculates a bill corresponding to the order list and assigns to the advertisement terminal according to the merchandise checkout webpage. 3 dividend information.

Referring to FIG. 1 and FIG. 2, an embodiment of the e-commerce advertising marketing method of the present invention is applicable to the e-commerce advertising marketing system 1, and the method comprises the following steps.

As shown in step 61, when the advertisement processor module 33 correspondingly generates the web address request for the shopping webpage according to the input signal from the advertisement input module 31, wherein the webpage request includes the advertisement terminal 3 The identification data is transmitted by the advertisement processor module 33 to the server communication interface 21 via the advertisement communication interface 32.

As shown in step 62, when the server module 23 receives the web address request from the advertisement terminal 3 via the server communication interface 21, the server module 23 is used according to the shopping webpage. The URL and the identity identification of the advertisement 3 generate the URL alias associated with the advertisement 3 and corresponding to the URL of the shopping page, and in response to the URL request, transmit the reply message related to the URL alias to the URL The advertisement terminal 3 is such that the advertisement terminal 3 can provide the URL alias according to the reply message, wherein the reply message includes the two-dimensional barcode code, such as QR code or AR code, formed by encoding the URL alias.

It should be noted that, in step 62, when the server module 23 receives the web address request from the advertisement terminal 3 via the server communication interface 21, the server module 23 is Generating the URL alias associated with the advertisement terminal 3 according to the URL of the shopping page and the identity identification data of the advertisement terminal 3, and establishing a URL mapping table according to the URL alias and the URL of the corresponding shopping webpage, and the URL is The mapping table is stored in the server storage module 22.

For example, the advertisement 3 (eg, Fushang International) generates a shopping webpage corresponding to the shopping webpage (eg, the shopping webpage provided by the server 2 related to the selling of the accommodation volume, and corresponding to the shopping webpage selling the accommodation volume) The URL is Http://www.jojogo168.com/hotel01), wherein the URL request includes the identification information of the advertisement 3 (eg, rich), when the server module 23 passes the server. When the communication interface 21 receives the web address request, the server 2 generates a correlation with the identity identification data (rich) of the advertisement terminal 3 according to the website address of the shopping webpage (http://www.jojogo168.com/hotel01). The URL alias of the advertisement 3 (for example, Http://www.jojogo168.com/rich/good01), and the mapping table of the URL is established, as shown in Table 1. It is worth mentioning that, since the server 2 can provide at least one shopping webpage, if the server 2 provides a shopping webpage related to the selling of the accommodation volume, the server 2 also provides a shopping webpage related to the selling of the meal, and corresponds to the selling. The URL of the shopping webpage of the meal roll is Http://www.jojogo168.com/food01, and the advertisement end 3 can also generate a web address request corresponding to the shopping webpage for selling the meal roll, when the server module 23 passes through the server When the server communication interface 21 receives the web address request The server 2 generates a URL alias associated with the advertisement 3 according to the website (http://www.jojogo168.com/food01) of the shopping page and the identity of the advertisement 3 (eg, Http://www.jojogo168.com/rich/good02), and create the URL mapping table, as shown in Table 2. In addition, since the URL alias generated by the server 2 only provides the server 2 to identify which advertisement terminal 3 corresponds to it, the rich character in the URL alias can also be recognized by the server 2 for other identifiers. Instead of, for example, A001, if the server 2 replaces rich with A001, the server 2 can identify the corresponding advertisement terminal 3 by including the identity identifier of the character A001 by establishing an identity recognition mapping table. The identification data is rich.

When the advertiser obtains the URL via the advertisement 3 The two-dimensional barcode formed by the alias can be promoted through an advertiser's product advertisement window, which can be a physical product window or a virtual window, such as an advertisement window in the train station area, or through the community. Software, such as Facebook, Line, WeChat and other newsletter software generated by the message window, as long as the consumer 4 can capture the selected 2D barcode to link to the server 2 for consumption.

As shown in step 63, when the consumer processor module 43 utilizes the URL alias provided by the advertisement terminal 3 and connects to the server 2 via the consumer communication interface 42, the server module is 23. The consumer processor module 43 is directed to the shopping webpage according to the URL alias, so that the shopping webpage is displayed on the consumer output module 41.

As shown in step 64, when the consumer processor module 43 correspondingly generates the order list related to the shopping webpage according to the input signal from the consumer input module 40, the consumer processor module 43 is The consumer communication interface 42 transmits the order list to the server communication interface 21.

As shown in step 65, when the server module 23 receives the order list from the consumer terminal 4 via the server communication interface 21, the server module 23 is used according to the order list. The commodity checkout webpage including the checkout data and the identity identification information of the advertisement terminal 3 is generated, and the consumer processor module 43 is directed to the commodity checkout webpage.

As shown in step 66, when the server processor module 23 receives the checkout corresponding to the order list via the server communication interface 21 In the message, the server processor module 23 calculates the dividend information corresponding to the order list and allocated to the advertisement terminal 3 based on the commodity checkout webpage.

It is worth noting that the existing shopping page can receive a remittance amount from the buyer after the buyer selects the item to be purchased and remits the money by transfer or credit card. After receiving the remittance amount, the bank end that cooperates with the seller transmits the settled message of the corresponding buyer to the electronic device held by the seller by the bank end. In this embodiment, the server processes the The checkout message received by the module 23 is also from the bank side, and the manner in which the bank end generates the settled message and transmits the settled message to the server 2 is prior art, so it is not This details the details.

In this embodiment, the server 2 is configured to pre-set a corresponding feedback rate of the item of merchandise sold in the shopping webpage, for example, the aforementioned shopping webpage related to the selling of the accommodation volume, for selling the accommodation item, the server 2 The corresponding feedback rate of the accommodation item can be preset to NT.50 yuan, or 3% of the total consumption amount. The server 2 can set different bonus feedback methods for different commodity items. And the dividend information corresponding to the order list and allocated to the advertisement 3 is calculated according to the commodity checkout webpage.

It is worth mentioning that when the consumer processor module 43 utilizes the URL alias provided by the advertisement terminal 3 and connects to the server 2 via the consumer communication interface 42, the consumer terminal 4 can also indirectly join the advertisement. The marketing process is similar to steps 61-66, and the consumer 4 can also A web address request corresponding to the shopping webpage is generated to the server 2, wherein the web address request generated by the consumer 4 includes the identification information of the consumer 4 (eg, happy). When the server module 23 receives the web address request from the consumer via the server interface 21, the server module 23 uses the webpage of the shopping webpage and the identity of the advertisement 3 The identification data (eg, rich) and the identification information of the consumer 4 (eg, happy) are generated in relation to the advertisement 3 and the consumer 4 and correspond to the website of the shopping webpage (eg, Http://www. The alias of the website of jojogo168.com/hotel01) (eg, Http://www.jojogo168.com/rich/happy/good01). When another consumer (not shown) uses the URL alias provided by the consumer 4 to link to the server 2 and consumes, the other consumer generates a subscription list related to the shopping webpage. The server module 23 generates a product checkout webpage including the checkout data, the identity identification data of the advertisement terminal 3, and the identification data of the consumer terminal 4 according to the order list, and the checkout webpage according to the commodity The dividend information corresponding to the order list and assigned to the advertisement terminal 3 and the consumer terminal 4 is calculated. That is, if the consumer 4 is indirectly joined to the advertising marketing through the advertising terminal 3, when the other consumer uses the URL alias provided by the consumer 4 to link to the server 2 for consumption, A part of the dividend data calculated by the server 2 will be fed back to the advertisement 3, for example, if the server 2 pre-sets the response rate of the commodity items sold in the shopping page to 3% of the total consumption amount. Then, the dividend information calculated by the server 2 can be allocated to the consumer 4 for 2% of the total consumption amount, and 1% of the total consumption amount is allocated to the advertisement terminal 3 The 2% and 1% are only examples, which can be changed according to different needs. Furthermore, the consumer 4 can also directly join the rank of advertising marketing without the advertisement terminal 3. At this time, the dividend information allocated by the server 2 to the consumer terminal 4 is 3% of the total consumption amount. The process of adding the consumer 4 to the ranks of the advertisement marketing is the same as the process of the advertisement 3 being added to the rank of the advertisement marketing, so it will not be described here. In addition, the URL alias generated by the server module 23 can be, for example, Http://www.jojogo168.com/happy /good01 URL alias, at this time the server 2 can establish a membership level identification mapping table, as shown in Table 3, to determine whether the identity data corresponding to the consumer 4 happy belongs to an advertisement 3 The server 2 joins the identification data rich of the advertisement 3 to which the consumer terminal 4 belongs in the commodity checkout webpage when the commodity checkout webpage is generated.

In summary, the server 2 generates the URL alias related to the advertisement terminal 3 and corresponding to the URL of the shopping webpage according to the webpage of the shopping webpage and the identity identification data of the advertisement terminal 3, and is related to The reply message of the URL alias is transmitted to the advertisement terminal 3, so that the advertisement terminal 3 can provide the URL alias according to the reply message, whereby the advertisement terminal 3 can easily connect the server terminal 2 without any time. Geographical output exclusive The URL alias, and then provide the URL alias to the consumer 4 for advertising, so that the advertising marketing is far-reaching, achieving a highly effective product promotion purpose. In addition, the two-dimensional barcode formed by encoding the URL alias can reduce the input trouble and quickly link to the shopping webpage, thereby improving the convenience of the buyer. In addition, when the consumer terminal 4 uses the URL alias provided by the advertisement terminal 3 to connect to the server 2 for consumption, the server 2 can calculate and correspond to the order list according to the commodity checkout webpage. The dividend information of the advertisement terminal 3, whereby the bonus can be promptly returned to the promotion of the advertisement terminal 3, so that the object of the invention can be achieved.

However, the above is only the embodiment of the present invention, and the scope of the present invention is not limited thereto, that is, the simple equivalent changes and modifications made by the patent application scope and the patent specification of the present invention are still It is within the scope of the patent of the present invention.

61~66‧‧‧Steps

Claims (10)

An e-commerce advertising marketing method is implemented by a server, and the server can provide at least one shopping webpage. The method comprises the following steps: (A) receiving a web address request from the advertisement terminal for the shopping webpage When the webpage request includes the identification information of the advertisement end, the server generates a webpage related to the advertisement webpage corresponding to the advertisement end according to the webpage of the shopping webpage and the identity identification data of the advertisement webpage. URL alias, and in response to the URL request, a reply message related to the URL alias is transmitted to the advertisement end, so that the advertisement terminal can provide the URL alias according to the reply message; (B) when a consumer end Using the URL alias provided by the advertisement terminal and connecting to the server via a communication network, the server is directed to the shopping page according to the URL alias, so that the shopping page is displayed at The consumer; (C) when receiving a subscription list related to the shopping webpage from the consumer, by the server, according to the subscription Generating a commodity checkout webpage including billing information and identity identification information of the advertisement end, and directing the consumer to the merchandise checkout webpage; (D) receiving a pair of billed messages that should be ordered And, by the server, calculating, according to the commodity checkout webpage, the dividend information corresponding to the order list and allocated to the advertisement end; (E) when receiving another webpage request from the consumer for the shopping webpage , where the other URL request contains the identity of the consumer Identifying data, by the server, generating another information related to the advertisement end and the consumer end according to the website address of the shopping webpage, the identification information of the advertisement end, and the identification information of the consumer end, and corresponding to the shopping webpage a URL alias of the URL, and in response to the request for the other URL, transmitting another reply message related to the alias of the other URL to the consumer, so that the consumer can provide the other according to the other reply message a URL alias; (F) when another consumer uses another URL alias provided by the consumer and connects to the server via the communication network, the server uses the other URL alias to a consumer is directed to the shopping webpage such that the shopping webpage is displayed at the other consumer end; (G) when receiving another ordering list from the other consumer that is related to the shopping webpage, The server generates another commodity checkout webpage including the checkout data, the identity identification information of the advertisement end, and the identification information of the consumer end according to the another order list, and the other cancellation Directing to the other commodity checkout webpage; and (H) when receiving another closed billing message corresponding to another order list, by the server, calculating a correspondence according to the other commodity checkout webpage And the dividend information of the advertisement terminal and the consumer end. The e-commerce advertisement marketing method according to claim 1, wherein in the step (A), the reply message includes the URL alias. The e-commerce advertisement marketing method according to claim 1, wherein in the step (A), the reply message includes an address alias by encoding the URL The resulting 2D barcode. The e-commerce advertising marketing method of claim 3, wherein the two-dimensional barcode is a quick response code. The e-commerce advertising marketing method of claim 1 further comprises, in the step (A), a step (I), by means of the advertisement terminal, transmitting the web address request to the server via the communication network. An e-commerce advertising marketing system includes: a server, including a server communication interface, for connecting to a communication network, a server storage module for storing at least one shopping webpage, and a server processor module And electrically connecting the server communication interface and the server storage module; wherein, when the server module receives a URL request from the advertisement terminal for the shopping webpage via the server communication interface, The webpage request includes the identification information of the advertisement end, and the server processor module generates a webpage alias related to the webpage of the advertisement webpage corresponding to the advertisement end according to the webpage identification information of the advertisement webpage and the identity identification data of the advertisement webpage. And responding to the webpage request, transmitting a reply message related to the URL alias to the advertisement end, so that the advertisement end can provide the URL alias according to the reply message, when a consumer uses the advertisement to provide When the URL alias is connected to the server via a communication network, the server processor module will To the end consumer-oriented shopping website, so the shopping network The page is displayed on the consumer terminal, and when the server module receives the order list related to the shopping webpage from the consumer via the server interface, the server module according to the order list Generating a commodity checkout webpage including the checkout data and the identity identification information of the advertisement end, and directing the consumer to the commodity checkout webpage, when the server processor module receives a pair of orders that should be ordered When the checkout message is sent, the server processor module calculates, according to the product checkout webpage, the dividend information corresponding to the order list and allocated to the advertisement end, when the server processor module receives the message through the server communication interface. When the consumer requests the other URL of the shopping webpage, the other webpage request includes the identification information of the consumer, and the server processor module identifies the webpage of the shopping webpage according to the identity of the advertisement webpage The information and the identification information of the consumer generate another website address related to the advertisement end and the consumer end and corresponding to the website of the shopping webpage And responding to the another web address request, transmitting another reply message related to the alias of the other web address to the consumer, so that the consumer can provide the other web address alias according to the other reply message. When another consumer uses another URL alias provided by the consumer and connects to the server via the communication network, the server processor module directs the other consumer to the other URL alias according to the other URL Shopping the webpage such that the shopping webpage is displayed on the other consumer end, when the server processor module receives another order list related to the shopping webpage from the other consumer via the server communication interface The server processor module generates another package according to the other order list a product checkout webpage including checkout data, identity identification information of the advertisement end, and identification information of the consumer end, and directing the other consumer end to the other commodity checkout webpage, when the server processor mode When the group receives another checkout message corresponding to another order list, the server processor module calculates, according to the another product checkout webpage, the corresponding order list and assigns to the advertisement terminal and the Dividend information on the consumer side. The e-commerce advertising marketing system of claim 6, wherein the reply message includes the URL alias. The e-commerce advertising marketing system of claim 6, wherein the reply message comprises a two-dimensional barcode formed by encoding the URL alias. The e-commerce advertising marketing system of claim 8, wherein the two-dimensional barcode is a quick response code. The e-commerce advertising marketing system of claim 6, further comprising the advertisement end, the advertisement end comprising an advertisement input module, an advertisement communication interface for connecting to the communication network, and an electrical connection of the advertisement input The advertisement processor module of the module and the advertisement communication interface, when the advertisement processor module generates the web address request according to an input signal from the advertisement input module, the advertisement processor module The web address request is transmitted to the server communication interface via the advertisement communication interface.