TWI552097B - Combined with the physical store and the network shopping process - Google Patents
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Description
本發明係與購物流程有關;特別是指一種結合實體店面與網路之購物流程。 The invention relates to a shopping process; in particular to a shopping process that combines physical storefronts with the Internet.
傳統上的購物方式為消費者到實體的店面進行選購,可當下與產品直接接觸、挑選,對於產品有任何的疑問或是需求,皆可即時地與銷售人員面對面接觸與溝通以獲取相關產品資訊,而對於喜好逛街購物的消費者而言,實體店面所營造出的購物環境與氛圍,具有購物的真實感,更可滿足消費者的購物慾,啟動大腦的獎賞機制,刺激多巴胺的分泌而達到幸福愉悅的滿足感。 The traditional way of shopping is to purchase from the consumer to the physical storefront. You can directly contact and select the product at the moment. If you have any questions or needs for the product, you can immediately contact and communicate with the salesperson to obtain related products. Information, and for consumers who like to shop, the shopping environment and atmosphere created by the physical storefront have the authenticity of shopping, satisfy the consumer's desire to shop, start the brain's reward mechanism, stimulate the secretion of dopamine. Achieve happiness and satisfaction.
而隨著電腦設備、網路通訊的普及與便利性,利用電腦與網路技術實現買賣整體過程電子化、網路化的電子商務(Eletronic commerce)發展也逐漸成熟。消費者購物的方式也逐漸轉移至網路購物發展,挾著網際網路的無遠弗屆,商家可將商品、廣告以及欲提供之資訊透過網路提供給消費者做參考,消費者得以於彈指之間迅速地搜尋商品,並於網路買賣雙方可完成即時的交易程序。而可購買的商品種類包羅萬象,小至記憶卡,大至汽車、房屋,幾乎是什麼都賣,什麼都不奇怪的境界,並且,由於購物網站價格資訊的透明化,消費者更可以方便地對於商品進行比價。 With the popularity and convenience of computer equipment and network communication, the development of electronic and networked e-commerce (Eletronic commerce) using computer and network technology has gradually matured. Consumers' shopping methods have gradually shifted to the development of online shopping. With the Internet's far-reaching experience, merchants can provide products, advertisements and information to be provided to consumers through the Internet for reference. Consumers can Quickly search for merchandise between the fingers, and the online trading parties can complete the instant trading process. The types of products that can be purchased are all-inclusive, ranging from memory cards to cars and houses. They are almost always sold, and nothing is strange. Moreover, due to the transparency of the price information of shopping websites, consumers can easily Commodity prices.
將實體店面與網路購物這兩種購物途徑做優缺點的兩相比較: 實體店面的優點有:人與人面對面可免去了網路上金錢交易的不信任感;於購買前可親自檢視欲購買商品的狀態、品質等,亦可當場取得商品,較能體會購物的真實感,貼近一般人的購買習慣;與親朋好友一同逛街,能促進彼此之間的互動,建立良好的社交、人際關係。 Compare the two advantages of physical storefront and online shopping: The advantages of physical storefront are: face-to-face contact with people can avoid the distrust of money transactions on the Internet; you can personally check the status and quality of the products you want to buy before purchasing, and you can also get the goods on the spot, and you can better understand the authenticity of shopping. Feeling, close to the purchasing habits of ordinary people; shopping with friends and family can promote mutual interaction and establish good social and interpersonal relationships.
實體店面的缺點有:對於店家而言,經營一家實體店面除了固定的店租、水電費、裝潢與人事成本的開銷,更有店面地點的選擇、人潮流量、鎖定客群等影響銷售額的因素,以及商品庫存的數量與架上商品擺放方式等亦會影響銷售業績;對於消費者而言,到實體店面亦須考慮通勤成本,包括時間、金錢以及體力等成本,畢竟並不是只須前往一家實體店面就能滿足消費者所有的購物需求;而在營業時間方面,更需消費者與店家彼此之間的配合,才能滿足雙方所需。 The shortcomings of physical storefronts are: For store owners, in addition to fixed store rents, utilities, decoration and personnel costs, there are also factors such as the choice of store locations, the volume of people, and the factors that affect sales. And the quantity of merchandise stocks and the way in which merchandise is placed will also affect sales performance. For consumers, the cost of commuting, including time, money and physical strength, must also be considered in the physical storefront. A physical storefront can satisfy all the shopping needs of consumers; in terms of business hours, it is more necessary for consumers and stores to cooperate with each other to meet the needs of both parties.
網路購物的優點有:對店家而言,沒有承租實體店面的負擔,可降低營業成本;對消費者而言,可隨時隨地於網路瀏覽五花八門的商品,並可得到更豐富的商品資料,供消費者做比較;網路購物隱密性高,不因逛街人群而受他人干擾,更不會陷入推銷人員緊迫盯人的窘境;二十四小時全年無休的購物環境,買賣雙方可跨越時間、空間的藩籬,隨時隨地進行交流。 The advantages of online shopping are: for the store, there is no burden of renting the physical storefront, which can reduce the operating cost; for consumers, they can browse a wide variety of products on the Internet anytime and anywhere, and get more rich product information. For consumers to compare; online shopping is highly confidential, not disturbed by other people because of shopping crowds, and will not fall into the dilemma of salespeople pressing on people; 24 hours a year, full-time shopping environment, buyers and sellers can cross Time and space barriers, communication anytime, anywhere.
網路購物的缺點有:無法得知商品的細節(包括:觸感、質料、品質等),特別像是服飾、家具等等,如果只能透過圖片、影像來了解商品的外觀,容易對於商品產生認知上的誤差,導致買賣雙方的誤會;購買後不能立即取得商品,且需自行負擔商品的物流費用與等待物流運送的時間。 The disadvantages of online shopping are: the details of the goods (including: touch, material, quality, etc.) cannot be known, especially like clothing, furniture, etc. If you can only understand the appearance of the product through pictures and images, it is easy for the goods. Cognitive errors lead to misunderstandings between buyers and sellers; after purchase, the goods cannot be obtained immediately, and the logistics costs of the goods and the time of waiting for the logistics are required to be paid by themselves.
有鑑於此,本發明之目的在於提供一種結合實體店面與網路之購物流程,可綜合在實體店面與在網路購物兩者的優點,提供有別於一般消費習慣的購物流程。 In view of this, the object of the present invention is to provide a shopping process combining physical storefronts and networks, which can combine the advantages of both physical storefronts and online shopping to provide a shopping process that is different from general consumer habits.
緣以達成上述目的,本發明所提供結合實體店面與網路之購物流程,其讓一消費者於一實體店面中進行購物行為,其中該實體店面提供若干商品,每一商品具有一標籤,掃描該標籤可取得該商品之商品資料;該實體店面中具有至少一結帳櫃檯以及至少一宅配部門;該實體店面更配置有一伺服器以及若干行動裝置;該購物流程包含有下列步驟:A、於該伺服器中建立一購物清單,並建立該購物清單與該行動裝置之關係;B、使用該行動裝置掃描該實體店面一商品之標籤以讀取該商品之商品資料,並寫入該購物清單內;C、將欲直接帶走之商品放置於一購物車內,欲宅配的商品則保留於原處;D、重複步驟B與C直到完成購物行為為止,此時,該購物清單中具有至少一商品資料;E、當該購物車中具有至少一項商品時,使用者將該購物車推至該結帳櫃檯;F、該結帳櫃檯之人員掃描該購物車中的商品的標籤,以讀取該商品之商品資料;G、比對讀取到的商品資料與該購物清單中之商品資料;如讀取到的商品資料與該購物清單中之商品資料相符,將該筆商品資料自該購物清單移除,並將該筆商品資料寫入至該伺服器之一直接帶走清單內;如讀取到的商品資料與該購物清單中之任一商品資料均不相符,則將該筆商品資料新增至該直接帶走清單內;H、重複步驟F與G,直到該購物車內的商品均被掃描過;I、將該購物清單轉換為一宅配清單,並將該宅配清單交給該宅配部門;以及列印該直接帶走清單與該宅配清單,交給消費者,並讓消費者將該購物車中的商品帶離實體店面;以及J、 該宅配部門收集該宅配清單中的商品,並運送給該消費者。 In order to achieve the above object, the present invention provides a shopping process combining physical storefronts and the Internet, which allows a consumer to conduct shopping activities in a physical storefront, wherein the physical storefront provides a number of products, each product having a label, scanning The label has access to the commodity information of the commodity; the physical storefront has at least one checkout counter and at least one home delivery department; the physical storefront is further provided with a server and a plurality of mobile devices; the shopping process includes the following steps: Establishing a shopping list in the server, and establishing a relationship between the shopping list and the mobile device; B. scanning the physical store product label by using the mobile device to read the product information of the product, and writing the shopping list C; put the goods to be taken away in a shopping cart, the goods to be reserved will remain in the original place; D, repeat steps B and C until the shopping behavior is completed, at this time, the shopping list has at least a product data; E, when the shopping cart has at least one item, the user pushes the shopping cart to the checkout counter; F, the The person at the account counter scans the label of the product in the shopping cart to read the product information of the product; G, compares the product data read and the product data in the shopping list; if the product data read and The product data in the shopping list is matched, the product data is removed from the shopping list, and the product data is written to one of the servers to directly take the list; if the product information is read and the If any of the product data in the shopping list does not match, the product information is added to the direct take-out list; H, steps F and G are repeated until the goods in the shopping cart are scanned; Converting the shopping list into a home delivery list, and handing the home delivery list to the home delivery department; and printing the direct take-out list and the home delivery list, handing it to the consumer, and letting the consumer include the goods in the shopping cart Take away from the physical storefront; and J, The home delivery department collects the items in the home delivery list and delivers them to the consumer.
本發明之效果在於消費者親自檢視商品狀態之後,消費者可依據自身需求,選擇直接帶走商品或是宅配到府,提供一靈活、新穎的購物流程。 The effect of the invention is that after the consumer personally checks the state of the product, the consumer can choose to take the goods directly or the house to the house according to his own needs, thereby providing a flexible and novel shopping process.
10‧‧‧實體店面 10‧‧‧ physical storefront
12‧‧‧商品 12‧‧‧ Goods
12a‧‧‧標籤 12a‧‧‧ label
13‧‧‧大型商品 13‧‧‧ Large commodities
13a‧‧‧標籤 13a‧‧‧ label
14‧‧‧行動裝置 14‧‧‧Mobile devices
140‧‧‧處理器 140‧‧‧ processor
141‧‧‧標籤讀取模組 141‧‧‧Label reading module
142‧‧‧顯示模組 142‧‧‧ display module
143‧‧‧無線收發模組 143‧‧‧Wireless transceiver module
144‧‧‧儲存模組 144‧‧‧ storage module
16‧‧‧購物車 16‧‧‧Shopping cart
圖1係本發明一較佳實施例之購物情境圖。 1 is a shopping scenario diagram of a preferred embodiment of the present invention.
圖2係本發明上述較佳實施例之行動裝置方塊圖。 Figure 2 is a block diagram of a mobile device of the above preferred embodiment of the present invention.
圖3係本發明上述較佳實施例之購物情境圖。 3 is a shopping scenario diagram of the above preferred embodiment of the present invention.
圖4係本發明上述較佳實施例之購物流程圖。 4 is a shopping flow diagram of the above preferred embodiment of the present invention.
為能更清楚地說明本發明,茲舉較佳實施例並配合圖示詳細說明如後,為本發明一較佳實施例之結合實體店面與網路之購物流程,其讓一消費者於一實體店面10中進行購物行為。 In order to explain the present invention more clearly, the preferred embodiment is described in detail with reference to the accompanying drawings, and the preferred embodiment of the present invention combines the physical storefront and the network shopping process, which allows a consumer to The shopping behavior is performed in the physical storefront 10.
請參閱圖1所示,該實體店面10用於陳列若干商品12,供消費者親自前往揀選,消費者可直接觸摸並感受商品12的細節與質感,以提供消費者眼見為憑的購物體驗。該些商品12各別包含有一標籤12a,供一行動裝置14掃描讀取,該行動裝置14掃描該標籤12a後,可獲取該商品12的商品資料(品名、編號、規格型號、定價、售價、庫存量等)。該標籤12a可為一維條碼、二維條碼、無線射頻標籤(RFID Tag)之其中之一者,而在本實施例中,該標籤12a係為一維條碼,但並不以此為限。 Referring to FIG. 1 , the physical storefront 10 is used to display a number of commodities 12 for consumers to personally pick and choose. The consumer can directly touch and feel the details and texture of the merchandise 12 to provide a shopping experience that the consumer sees. The items 12 each include a label 12a for scanning by a mobile device 14. After scanning the label 12a, the mobile device 14 can obtain the product information of the product 12 (product name, serial number, specification model, pricing, price). , inventory, etc.). The tag 12a may be one of a one-dimensional bar code, a two-dimensional bar code, and a radio frequency tag (RFID tag). In the embodiment, the tag 12a is a one-dimensional bar code, but is not limited thereto.
當消費者進入到該實體店面10時,消費者可 推著該實體店面10提供之一購物車16,其中有該行動裝置14以可分離的方式結合於該購物車16上。首先,消費者使用該行動裝置14連線至該實體店面10之該伺服器,並登入專屬消費者所擁有的會員帳號(若消費者尚未創建有會員帳號,則須先創建會員帳號之後再行登入),並於該伺服器中建立一購物清單。 When the consumer enters the physical storefront 10, the consumer can Pushing the physical storefront 10 provides a shopping cart 16 in which the mobile device 14 is detachably coupled to the shopping cart 16. First, the consumer uses the mobile device 14 to connect to the server of the physical storefront 10 and log in to the member account owned by the exclusive consumer (if the consumer has not created a member account, the user account must be created before proceeding. Log in) and create a shopping list in the server.
在一實施例中,消費者是使用該行動裝置掃描實體店面發給消費者之會員卡上專屬之識別碼,以建立該購物清單與該行動裝置之關係。 In one embodiment, the consumer uses the mobile device to scan a unique identification code on the membership card issued to the consumer by the physical storefront to establish a relationship between the shopping list and the mobile device.
請參照圖2所示,該行動裝置14包含有一處理器140、標籤讀取模組141、顯示模組142、無線收發模組143以及儲存模組144;該處理器140各別電性連結該標籤讀取模組141、該顯示模組142、該無線收發模組143以及該儲存模組144,該處理器140用以協調上述模組並做資料的處理;該標籤讀取模組141用於掃描並讀取該標籤12a以獲得商品資料;該顯示模組142用於顯示所獲得之商品資料,較佳者,該顯示模組142為觸控面板;該無線收發模組143用於接收與傳送訊號,並可與該伺服器連線;該儲存模組144用於儲存資料。是以,當消費者使用該行動裝置14掃描標籤時,是由該標籤讀取模組141讀取標籤後,經該無線收發模組143連線至伺服器,於伺服器下載商品資料,並將商品資料儲存於該儲存模組144中,該處理器140自該儲存模組144提取商品資料的相關訊息後,顯示於觸控面板上供消費者檢視。 As shown in FIG. 2, the mobile device 14 includes a processor 140, a tag reading module 141, a display module 142, a wireless transceiver module 143, and a storage module 144. The processor 140 is electrically connected to the processor 140. The tag reading module 141, the display module 142, the wireless transceiver module 143, and the storage module 144, the processor 140 is configured to coordinate the module and process data; The display module 142 is configured to display the obtained product data. Preferably, the display module 142 is a touch panel; the wireless transceiver module 143 is configured to receive And transmitting a signal and connecting to the server; the storage module 144 is configured to store data. Therefore, when the mobile device uses the mobile device 14 to scan the tag, the tag reading module 141 reads the tag, and then connects to the server via the wireless transceiver module 143 to download the product data on the server. The product data is stored in the storage module 144. The processor 140 extracts the related information of the product data from the storage module 144 and displays it on the touch panel for the consumer to view.
接著消費者在該實體店面10中找尋所要購買之商品。當消費者找到欲購買商品12時,可使用該行動裝置14掃描該商品12之標籤12a,並將該商品12放入該購物車16內。該行動裝置14掃描標籤12a後,該標籤12a中所 包含之商品資料便寫入該伺服器中之該購物清單。 The consumer then looks for the item to be purchased in the physical storefront 10. When the consumer finds the item 12 to be purchased, the mobile device 14 can be used to scan the label 12a of the item 12 and place the item 12 in the shopping cart 16. After the mobile device 14 scans the label 12a, the label 12a is The included product data is written to the shopping list in the server.
請參照圖3所示,當欲選購的商品是消費者不欲直接帶走的,例如:體積較大、重量較重,而對於消費者來說是不利於搬動的商品,像是傢俱等大型商品13,消費者可取下結合於該購物車16上的該行動裝置14,並手持該行動裝置14掃描上述大型商品13之標籤13a,以取得該大型商品13的商品資料,但將該商品13保留於原處,不放置於該購物車16中。同樣的,該行動裝置14掃描標籤13a後,該標籤13a中所包含之商品資料也會寫入該伺服器中之該購物清單中。 Please refer to FIG. 3, when the product to be purchased is not intended to be taken away by the consumer, for example, it is bulky and heavy, and is not suitable for the consumer to move, such as furniture. For the large product 13, the consumer can remove the mobile device 14 coupled to the shopping cart 16, and scan the label 13a of the large product 13 with the mobile device 14 to obtain the product information of the large product 13, but The item 13 remains in place and is not placed in the shopping cart 16. Similarly, after the mobile device 14 scans the label 13a, the product data contained in the label 13a is also written into the shopping list in the server.
值得一提的是,當消費者對於某些商品有興趣,但於此次購物消費者尚未決定是否購買,仍需觀望一段時間時,亦可於經由行動裝置掃描後,有選擇性地將上述有興趣之商品資料寫入至該伺服器之一猶豫未決清單內,供後續的追蹤查詢。由此可知,經由行動裝置讀取之商品資料可由消費者操作行動裝置之觸控面板,有選擇性地將商品資料添加至購物清單或是猶豫未決清單內,而在其他實施與應用上,更可於伺服器建立不同目的、功能性的清單,供消費者自行編輯。 It is worth mentioning that when consumers are interested in certain products, but consumers have not yet decided whether to purchase or not, they still need to wait and see for a while, or they can selectively Interested product data is written to one of the server's hesitant pending lists for subsequent tracking. It can be seen that the product data read by the mobile device can be operated by the consumer to operate the touch panel of the mobile device, selectively adding the product data to the shopping list or the hesitant list, and in other implementations and applications, A list of different purposes and functions can be created on the server for consumers to edit.
其中,實體店面之伺服器可透過各個消費者建立之購物清單以及猶豫未決清單,解析各別消費者的購物喜好、有興趣的商品類別,以及哪些商品是消費者尚在猶豫是否購買的商品,並透過演算法計算出與消費者有興趣之商品具有高度相關的商品類別,以產生個人化商品型錄、個人化促銷方案提供給各別消費者參考。其中該商品型錄與促銷方案可以簡訊、信封郵寄或是電子信箱等方法,由實體店面主動通知消費者此些訊息;又或者,於消費者再次光臨實體店面,建立購物清單與行動裝置之連接時,於行動裝置顯示出 特定商品的折扣優惠、會員卡紅利點數加倍等促銷方案,使消費者購物時產生預料之外的驚喜體驗,以取悅消費者,藉以刺激消費者購買商品。 Among them, the physical store server can analyze the shopping preferences of individual consumers, the categories of products of interest, and which products are consumers who are hesitant to purchase through the shopping list established by each consumer and the hesitant list. Through the algorithm, the product categories that are highly related to the products that consumers are interested in are calculated to generate personalized product catalogues and personalized promotion schemes for individual consumers. The product catalogue and promotion plan may be notified by the physical storefront by means of a newsletter, an envelope mailing or an e-mail box, or the consumer may visit the physical store again to establish a connection between the shopping list and the mobile device. When displayed on the mobile device Promotional programs such as discounts for specific products and double bonus points for membership cards enable consumers to experience unexpected surprises when shopping, in order to please consumers, in order to stimulate consumers to purchase goods.
請配合圖4所示之購物流程圖,當消費者已經逛完該實體店面10,欲結束其購物行為時,則前往該實體店面10之結帳櫃檯進行結帳。 Please cooperate with the shopping flow chart shown in FIG. 4, when the consumer has already visited the physical storefront 10 and wants to end his shopping behavior, he goes to the checkout counter of the physical storefront 10 to checkout.
結帳時,由結帳櫃檯的結帳櫃檯人員逐一掃描該購物車16中的商品之標籤,以讀取該購物車16內商品的商品資料;並將所讀取的商品資料與該購物清單中的商品資料進行比對,其中比對的情況有二: At the time of checkout, the checkout counter of the checkout counter scans the labels of the products in the shopping cart 16 one by one to read the product information of the products in the shopping cart 16; and reads the read product information and the shopping list. The commodity data in the comparison is compared, and there are two cases in which the comparison is made:
(1).如果經結帳櫃檯人員掃描讀取到的商品資料與該購物清單中之商品資料相符,將該筆商品資料自該購物清單移除,並將該筆商品資料寫入至該伺服器之一直接帶走清單內。 (1) If the commodity data scanned by the checkout counter personnel matches the commodity data in the shopping list, the commodity data is removed from the shopping list, and the commodity data is written to the servo One of the devices is taken directly from the list.
(2).如果經結帳櫃檯人員掃描讀取到的商品資料與該購物清單中之任一商品資料均不相符,則將該筆商品資料新增至該直接帶走清單內。 (2) If the product data scanned by the checkout counter personnel does not match any of the product data in the shopping list, the product data is added to the direct take-out list.
當購物車內全數的商品已由結帳櫃檯人員掃描完畢之後,購物清單內留存的商品資料即為消費者並未放置於購物車內但需要購買的商品,此時,該伺服器會將該購物清單將轉換為一宅配清單,並轉送給該宅配部門,且列印該宅配清單、該直接帶走清單給消費者。而於消費者付款後更提供一發票給消費者留存。接著,消費者即可將該購物車中的商品帶離實體店面,該宅配部門取得該宅配清單後,即將該宅配清單上的商品收集過後依消費者提供的配送地址及預訂配送時間宅配商品給消費者。 After all the items in the shopping cart have been scanned by the checkout counter, the product data retained in the shopping list is the item that the consumer does not place in the shopping cart but needs to be purchased. At this time, the server will The shopping list will be converted into a home delivery list and forwarded to the home delivery department, and the home delivery list will be printed, which will take the list directly to the consumer. An invoice is provided to the consumer for retention after payment by the consumer. Then, the consumer can take the goods in the shopping cart away from the physical storefront. After the home delivery department obtains the home delivery list, the goods on the home delivery list are collected, and the delivery address provided by the consumer and the delivery delivery time are provided. consumer.
其中,消費者付款的方式主要有二種:(1).使用現金、VISA金融卡或是信用卡其中之一者付款。(2).掃 描會員卡,連線至消費者於伺服器之一電子錢包,使用該電子錢包付款。消費者可在購物前預先儲值金額於該電子錢包中,而在結帳櫃檯時可免去找零的麻煩,掃描會員卡後即完成付款。 Among them, there are two main ways for consumers to pay: (1). Pay by one of cash, VISA financial card or credit card. (2). sweep Describe the membership card, connect to the consumer's e-wallet on one of the servers, and use the e-wallet to pay. Consumers can pre-store the amount in the e-wallet before shopping, and at the checkout counter, they can avoid the trouble of changing the time. After scanning the membership card, the payment is completed.
於一較佳實施例中,若消費者為兩人以上的團體所組成,賣場更可以提供二個以上的行動裝置供消費者使用。其中,只要在開始進行購物前,預先將該些行動裝置登入至伺服器之同一消費者的會員帳號,亦即將二行動裝置分別掃描同一會員卡,消費者即可使用不同的行動裝置於實體店面內分頭購物,且所掃描之商品標籤所獲得之商品資料將寫入同一購物清單(或同一猶豫未決清單)中。 In a preferred embodiment, if the consumer is composed of a group of two or more people, the store can provide more than two mobile devices for the consumer to use. Wherein, as long as the mobile device is pre-registered to the member account of the same consumer of the server before starting the shopping, and the second mobile device separately scans the same membership card, the consumer can use different mobile devices in the physical storefront. The product information obtained by the split product and the scanned product label will be written into the same shopping list (or the same hesitant pending list).
值得一提的是,本發明之行動裝置亦可由消費者自行攜帶的智慧型手機取代,使用智慧型手機購物前,只須安裝實體店面所提供一行動應用程式,該行動應用程式可以使得該智慧型手機模擬行動裝置的功能,如此一來,該智慧型手機即可取代上述行動裝置來進行購物。由於,在安裝行動應用程式時,會要求輸入會員卡卡號,因此,當使用者使用自己的智慧型手機進行購物時,該伺服器會直接建立該智慧型手機與該購物清單的連結。 It is worth mentioning that the mobile device of the present invention can also be replaced by a smart phone carried by the consumer. Before using the smart phone, the mobile device only needs to install a mobile application provided by the physical storefront, and the mobile application can make the smart application. The mobile phone simulates the function of the mobile device, so that the smart phone can replace the mobile device for shopping. Since the membership card number is required when installing the mobile application, when the user uses his smart phone to make a purchase, the server directly establishes a connection between the smart phone and the shopping list.
再值得一提的是,消費者亦可不使用實體店面所提供的購物車,只使用行動裝置來進行購物行為,而當消費者於伺服器建立的購物清單中的商品,全數為待宅配的商品時,甚至可以不經過結帳櫃檯而直接離開實體店面。惟須注意的是,仍須以上述付款的方式完成付款,所購買的商品才會送交交費者手中。 It is worth mentioning that consumers can also use the shopping cart provided by the physical storefront to use only the mobile device to conduct shopping activities. When the consumer purchases the goods in the shopping list created by the server, all the goods to be placed are At that time, you can even leave the physical store without going through the checkout counter. It should be noted that the payment must still be made by the above payment, and the purchased goods will be delivered to the payer.
在一實施例中,在消費者使用行動裝置掃描商品標前後,該伺服器隨機提供一促銷訊息至該行動裝置。換言之,在消費者使用行動裝置掃描商品標前後,該行動裝置 可能會出現一購買本商品之優惠方案,例如:提供折扣、提高贈送積點、買一送一、買二送一、第二件半價等,如此可提高消費者進行購物的意願。 In one embodiment, the server randomly provides a promotional message to the mobile device before and after the consumer scans the product tag using the mobile device. In other words, the mobile device is used before and after the consumer scans the product target using the mobile device. There may be a discount on the purchase of this product, such as: offer discounts, increase gift points, buy one get one free, buy two get one free, second half price, etc., so as to increase consumers' willingness to shop.
綜上所述,本發明結合實體店面與網路之購物流程,具有下列的優點:(1)親臨實體店面檢視商品,可消除對商品外觀、質地的疑慮與實品認知上的誤差,也更貼近一般的購物習慣。(2)消費者可依據自身需求,選擇直接帶走商品,或是選擇宅配到府的時間、地點,以物流方式送達。 In summary, the present invention combines the physical storefront and the online shopping process, and has the following advantages: (1) viewing the merchandise in the physical storefront, eliminating the doubts about the appearance and texture of the product and the error in the real product perception, and Close to the general shopping habits. (2) Consumers can choose to take the goods directly according to their own needs, or choose the time and place of the house to the government, and deliver them by logistics.
以上所述僅為本發明較佳可行實施例而已,舉凡應用本發明說明書及申請專利範圍所為之等效變化,理應包含在本發明之專利範圍內。 The above is only a preferred embodiment of the present invention, and equivalent changes to the scope of the present invention and the scope of the patent application are intended to be included in the scope of the present invention.
10‧‧‧實體店面 10‧‧‧ physical storefront
12‧‧‧商品 12‧‧‧ Goods
12a‧‧‧標籤 12a‧‧‧ label
14‧‧‧行動裝置 14‧‧‧Mobile devices
16‧‧‧購物車 16‧‧‧Shopping cart
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