TWI552097B - Combined with the physical store and the network shopping process - Google Patents

Description

Combine physical storefront and web shopping processes

The invention relates to a shopping process; in particular to a shopping process that combines physical storefronts with the Internet.

The traditional way of shopping is to purchase from the consumer to the physical storefront. You can directly contact and select the product at the moment. If you have any questions or needs for the product, you can immediately contact and communicate with the salesperson to obtain related products. Information, and for consumers who like to shop, the shopping environment and atmosphere created by the physical storefront have the authenticity of shopping, satisfy the consumer's desire to shop, start the brain's reward mechanism, stimulate the secretion of dopamine. Achieve happiness and satisfaction.

With the popularity and convenience of computer equipment and network communication, the development of electronic and networked e-commerce (Eletronic commerce) using computer and network technology has gradually matured. Consumers' shopping methods have gradually shifted to the development of online shopping. With the Internet's far-reaching experience, merchants can provide products, advertisements and information to be provided to consumers through the Internet for reference. Consumers can Quickly search for merchandise between the fingers, and the online trading parties can complete the instant trading process. The types of products that can be purchased are all-inclusive, ranging from memory cards to cars and houses. They are almost always sold, and nothing is strange. Moreover, due to the transparency of the price information of shopping websites, consumers can easily Commodity prices.

Compare the two advantages of physical storefront and online shopping: The advantages of physical storefront are: face-to-face contact with people can avoid the distrust of money transactions on the Internet; you can personally check the status and quality of the products you want to buy before purchasing, and you can also get the goods on the spot, and you can better understand the authenticity of shopping. Feeling, close to the purchasing habits of ordinary people; shopping with friends and family can promote mutual interaction and establish good social and interpersonal relationships.

The shortcomings of physical storefronts are: For store owners, in addition to fixed store rents, utilities, decoration and personnel costs, there are also factors such as the choice of store locations, the volume of people, and the factors that affect sales. And the quantity of merchandise stocks and the way in which merchandise is placed will also affect sales performance. For consumers, the cost of commuting, including time, money and physical strength, must also be considered in the physical storefront. A physical storefront can satisfy all the shopping needs of consumers; in terms of business hours, it is more necessary for consumers and stores to cooperate with each other to meet the needs of both parties.

The advantages of online shopping are: for the store, there is no burden of renting the physical storefront, which can reduce the operating cost; for consumers, they can browse a wide variety of products on the Internet anytime and anywhere, and get more rich product information. For consumers to compare; online shopping is highly confidential, not disturbed by other people because of shopping crowds, and will not fall into the dilemma of salespeople pressing on people; 24 hours a year, full-time shopping environment, buyers and sellers can cross Time and space barriers, communication anytime, anywhere.

The disadvantages of online shopping are: the details of the goods (including: touch, material, quality, etc.) cannot be known, especially like clothing, furniture, etc. If you can only understand the appearance of the product through pictures and images, it is easy for the goods. Cognitive errors lead to misunderstandings between buyers and sellers; after purchase, the goods cannot be obtained immediately, and the logistics costs of the goods and the time of waiting for the logistics are required to be paid by themselves.

In view of this, the object of the present invention is to provide a shopping process combining physical storefronts and networks, which can combine the advantages of both physical storefronts and online shopping to provide a shopping process that is different from general consumer habits.

In order to achieve the above object, the present invention provides a shopping process combining physical storefronts and the Internet, which allows a consumer to conduct shopping activities in a physical storefront, wherein the physical storefront provides a number of products, each product having a label, scanning The label has access to the commodity information of the commodity; the physical storefront has at least one checkout counter and at least one home delivery department; the physical storefront is further provided with a server and a plurality of mobile devices; the shopping process includes the following steps: Establishing a shopping list in the server, and establishing a relationship between the shopping list and the mobile device; B. scanning the physical store product label by using the mobile device to read the product information of the product, and writing the shopping list C; put the goods to be taken away in a shopping cart, the goods to be reserved will remain in the original place; D, repeat steps B and C until the shopping behavior is completed, at this time, the shopping list has at least a product data; E, when the shopping cart has at least one item, the user pushes the shopping cart to the checkout counter; F, the The person at the account counter scans the label of the product in the shopping cart to read the product information of the product; G, compares the product data read and the product data in the shopping list; if the product data read and The product data in the shopping list is matched, the product data is removed from the shopping list, and the product data is written to one of the servers to directly take the list; if the product information is read and the If any of the product data in the shopping list does not match, the product information is added to the direct take-out list; H, steps F and G are repeated until the goods in the shopping cart are scanned; Converting the shopping list into a home delivery list, and handing the home delivery list to the home delivery department; and printing the direct take-out list and the home delivery list, handing it to the consumer, and letting the consumer include the goods in the shopping cart Take away from the physical storefront; and J, The home delivery department collects the items in the home delivery list and delivers them to the consumer.

The effect of the invention is that after the consumer personally checks the state of the product, the consumer can choose to take the goods directly or the house to the house according to his own needs, thereby providing a flexible and novel shopping process.

10‧‧‧ physical storefront

12‧‧‧ Goods

12a‧‧‧ label

13‧‧‧ Large commodities

13a‧‧‧ label

14‧‧‧Mobile devices

140‧‧‧ processor

141‧‧‧Label reading module

142‧‧‧ display module

143‧‧‧Wireless transceiver module

144‧‧‧ storage module

16‧‧‧Shopping cart

1 is a shopping scenario diagram of a preferred embodiment of the present invention.

Figure 2 is a block diagram of a mobile device of the above preferred embodiment of the present invention.

3 is a shopping scenario diagram of the above preferred embodiment of the present invention.

4 is a shopping flow diagram of the above preferred embodiment of the present invention.

In order to explain the present invention more clearly, the preferred embodiment is described in detail with reference to the accompanying drawings, and the preferred embodiment of the present invention combines the physical storefront and the network shopping process, which allows a consumer to The shopping behavior is performed in the physical storefront 10.

Referring to FIG. 1 , the physical storefront 10 is used to display a number of commodities 12 for consumers to personally pick and choose. The consumer can directly touch and feel the details and texture of the merchandise 12 to provide a shopping experience that the consumer sees. The items 12 each include a label 12a for scanning by a mobile device 14. After scanning the label 12a, the mobile device 14 can obtain the product information of the product 12 (product name, serial number, specification model, pricing, price). , inventory, etc.). The tag 12a may be one of a one-dimensional bar code, a two-dimensional bar code, and a radio frequency tag (RFID tag). In the embodiment, the tag 12a is a one-dimensional bar code, but is not limited thereto.

When the consumer enters the physical storefront 10, the consumer can Pushing the physical storefront 10 provides a shopping cart 16 in which the mobile device 14 is detachably coupled to the shopping cart 16. First, the consumer uses the mobile device 14 to connect to the server of the physical storefront 10 and log in to the member account owned by the exclusive consumer (if the consumer has not created a member account, the user account must be created before proceeding. Log in) and create a shopping list in the server.

In one embodiment, the consumer uses the mobile device to scan a unique identification code on the membership card issued to the consumer by the physical storefront to establish a relationship between the shopping list and the mobile device.

As shown in FIG. 2, the mobile device 14 includes a processor 140, a tag reading module 141, a display module 142, a wireless transceiver module 143, and a storage module 144. The processor 140 is electrically connected to the processor 140. The tag reading module 141, the display module 142, the wireless transceiver module 143, and the storage module 144, the processor 140 is configured to coordinate the module and process data; The display module 142 is configured to display the obtained product data. Preferably, the display module 142 is a touch panel; the wireless transceiver module 143 is configured to receive And transmitting a signal and connecting to the server; the storage module 144 is configured to store data. Therefore, when the mobile device uses the mobile device 14 to scan the tag, the tag reading module 141 reads the tag, and then connects to the server via the wireless transceiver module 143 to download the product data on the server. The product data is stored in the storage module 144. The processor 140 extracts the related information of the product data from the storage module 144 and displays it on the touch panel for the consumer to view.

The consumer then looks for the item to be purchased in the physical storefront 10. When the consumer finds the item 12 to be purchased, the mobile device 14 can be used to scan the label 12a of the item 12 and place the item 12 in the shopping cart 16. After the mobile device 14 scans the label 12a, the label 12a is The included product data is written to the shopping list in the server.

Please refer to FIG. 3, when the product to be purchased is not intended to be taken away by the consumer, for example, it is bulky and heavy, and is not suitable for the consumer to move, such as furniture. For the large product 13, the consumer can remove the mobile device 14 coupled to the shopping cart 16, and scan the label 13a of the large product 13 with the mobile device 14 to obtain the product information of the large product 13, but The item 13 remains in place and is not placed in the shopping cart 16. Similarly, after the mobile device 14 scans the label 13a, the product data contained in the label 13a is also written into the shopping list in the server.

It is worth mentioning that when consumers are interested in certain products, but consumers have not yet decided whether to purchase or not, they still need to wait and see for a while, or they can selectively Interested product data is written to one of the server's hesitant pending lists for subsequent tracking. It can be seen that the product data read by the mobile device can be operated by the consumer to operate the touch panel of the mobile device, selectively adding the product data to the shopping list or the hesitant list, and in other implementations and applications, A list of different purposes and functions can be created on the server for consumers to edit.

Among them, the physical store server can analyze the shopping preferences of individual consumers, the categories of products of interest, and which products are consumers who are hesitant to purchase through the shopping list established by each consumer and the hesitant list. Through the algorithm, the product categories that are highly related to the products that consumers are interested in are calculated to generate personalized product catalogues and personalized promotion schemes for individual consumers. The product catalogue and promotion plan may be notified by the physical storefront by means of a newsletter, an envelope mailing or an e-mail box, or the consumer may visit the physical store again to establish a connection between the shopping list and the mobile device. When displayed on the mobile device Promotional programs such as discounts for specific products and double bonus points for membership cards enable consumers to experience unexpected surprises when shopping, in order to please consumers, in order to stimulate consumers to purchase goods.

Please cooperate with the shopping flow chart shown in FIG. 4, when the consumer has already visited the physical storefront 10 and wants to end his shopping behavior, he goes to the checkout counter of the physical storefront 10 to checkout.

At the time of checkout, the checkout counter of the checkout counter scans the labels of the products in the shopping cart 16 one by one to read the product information of the products in the shopping cart 16; and reads the read product information and the shopping list. The commodity data in the comparison is compared, and there are two cases in which the comparison is made:

(1) If the commodity data scanned by the checkout counter personnel matches the commodity data in the shopping list, the commodity data is removed from the shopping list, and the commodity data is written to the servo One of the devices is taken directly from the list.

(2) If the product data scanned by the checkout counter personnel does not match any of the product data in the shopping list, the product data is added to the direct take-out list.

After all the items in the shopping cart have been scanned by the checkout counter, the product data retained in the shopping list is the item that the consumer does not place in the shopping cart but needs to be purchased. At this time, the server will The shopping list will be converted into a home delivery list and forwarded to the home delivery department, and the home delivery list will be printed, which will take the list directly to the consumer. An invoice is provided to the consumer for retention after payment by the consumer. Then, the consumer can take the goods in the shopping cart away from the physical storefront. After the home delivery department obtains the home delivery list, the goods on the home delivery list are collected, and the delivery address provided by the consumer and the delivery delivery time are provided. consumer.

Among them, there are two main ways for consumers to pay: (1). Pay by one of cash, VISA financial card or credit card. (2). sweep Describe the membership card, connect to the consumer's e-wallet on one of the servers, and use the e-wallet to pay. Consumers can pre-store the amount in the e-wallet before shopping, and at the checkout counter, they can avoid the trouble of changing the time. After scanning the membership card, the payment is completed.

In a preferred embodiment, if the consumer is composed of a group of two or more people, the store can provide more than two mobile devices for the consumer to use. Wherein, as long as the mobile device is pre-registered to the member account of the same consumer of the server before starting the shopping, and the second mobile device separately scans the same membership card, the consumer can use different mobile devices in the physical storefront. The product information obtained by the split product and the scanned product label will be written into the same shopping list (or the same hesitant pending list).

It is worth mentioning that the mobile device of the present invention can also be replaced by a smart phone carried by the consumer. Before using the smart phone, the mobile device only needs to install a mobile application provided by the physical storefront, and the mobile application can make the smart application. The mobile phone simulates the function of the mobile device, so that the smart phone can replace the mobile device for shopping. Since the membership card number is required when installing the mobile application, when the user uses his smart phone to make a purchase, the server directly establishes a connection between the smart phone and the shopping list.

It is worth mentioning that consumers can also use the shopping cart provided by the physical storefront to use only the mobile device to conduct shopping activities. When the consumer purchases the goods in the shopping list created by the server, all the goods to be placed are At that time, you can even leave the physical store without going through the checkout counter. It should be noted that the payment must still be made by the above payment, and the purchased goods will be delivered to the payer.

In one embodiment, the server randomly provides a promotional message to the mobile device before and after the consumer scans the product tag using the mobile device. In other words, the mobile device is used before and after the consumer scans the product target using the mobile device. There may be a discount on the purchase of this product, such as: offer discounts, increase gift points, buy one get one free, buy two get one free, second half price, etc., so as to increase consumers' willingness to shop.

In summary, the present invention combines the physical storefront and the online shopping process, and has the following advantages: (1) viewing the merchandise in the physical storefront, eliminating the doubts about the appearance and texture of the product and the error in the real product perception, and Close to the general shopping habits. (2) Consumers can choose to take the goods directly according to their own needs, or choose the time and place of the house to the government, and deliver them by logistics.

The above is only a preferred embodiment of the present invention, and equivalent changes to the scope of the present invention and the scope of the patent application are intended to be included in the scope of the present invention.

10‧‧‧ physical storefront

12‧‧‧ Goods

12a‧‧‧ label

14‧‧‧Mobile devices

16‧‧‧Shopping cart

Claims (5)

A shopping process combining physical storefronts and the Internet, which allows a consumer to conduct shopping activities in a physical storefront, wherein the physical storefront provides a plurality of products, each product having a label, and scanning the label to obtain the product information of the commodity The physical storefront has at least one checkout counter and at least one home delivery department; the physical storefront is further configured with a server and a plurality of mobile devices; the shopping process includes the following steps: A. establishing a shopping list in the server. And establishing a relationship between the shopping list and the mobile device; B, using the mobile device to scan the physical store's product label to read the commodity information of the product, and write the product list; C, will directly take away The product is placed in a shopping cart, and the product to be reserved remains in the original place; D, steps B and C are repeated until the shopping behavior is completed, at this time, the shopping list has at least one product data; E, when the shopping When the vehicle has at least one item, the user pushes the shopping cart to the checkout counter; F, the person at the checkout counter scans the shopping cart a product label for reading the product information of the product; G, comparing the product data read and the product data in the shopping list; if the read product data matches the product data in the shopping list, Removing the product data from the shopping list, and writing the product data to one of the servers to directly take the list; If the read product data does not match any of the product data in the shopping list, the product information is added to the direct take-out list; H, repeat steps F and G until the shopping cart The goods have been scanned; I, the shopping list is converted into a home delivery list, and the home delivery list is handed over to the home delivery department; and the direct take-out list and the home delivery list are printed, handed over to the consumer, and The consumer takes the goods in the shopping cart away from the physical storefront; and J, the home delivery department collects the goods in the home delivery list and delivers the goods to the consumer; wherein the server further includes a hesitant pending list, the hesitant pending The list is for writing product data of the product that the consumer is interested in but has not yet decided whether to purchase the product; wherein the server calculates the product category that the consumer prefers to purchase by analyzing the shopping list and the product data stored in the hesitant pending list. Wherein the server analyzes the merchandise data stored in the hesitant pending list and generates a personalized promotional plan for the corresponding merchandise to be provided to the consumer, wherein The personalized promotion scheme is provided to an individual consumer for reference; wherein the consumer uses the mobile device to connect to the server, and logs in to the server to belong to one of the consumer account accounts, wherein the mobile device is logged in. The product information read is written in the shopping list belonging to the member account; and when the consumer is composed of a group of two or more, a mobile device can be used separately, and the mobile devices are registered in the same member. The account number is used to write the product data obtained by each mobile device into the same product list. The shopping process of the physical storefront and the network according to claim 1, wherein after the consumer scans the product label by using the mobile device, the server randomly provides a promotional message of the product and displays the promotional message on the mobile device. The shopping process of the physical storefront and the network as described in claim 1, wherein the physical storefront provides a membership card for the consumer to scan the membership card using the mobile device to establish a relationship between the shopping list and the mobile device. The shopping process in combination with the physical storefront and the network as described in claim 1, wherein if there is no merchandise in the shopping cart in step E, the consumer does not have to go through the checkout counter and directly leaves the physical storefront. The shopping process of the physical storefront and the network is as described in claim 1, wherein the mobile device is a smart phone, and the smart phone is required to install a mobile application provided by the physical storefront.