M423878 五、新型說明： 【新型所屬之技術領域】 外，=創作係主要涉及一種實體賣場可供消費者方便查詢商品 两主動騎料推薦以提高齡率冑場商賴益的即時 同。口推4系統創新設計者。 【先前技術】 分期t目前—般實體#場貫㈣促銷方式，大都仍轉傳統以 二^登#賊鑛品之促顧格，哺供現有會 【新型内容】 所欲解決的技術課題： 需求然上的㈣^砸不—找符合每位顧客的 價，如果㈣*t沒有舶的商品只能在#場的触上才能看標 往往會降低靖，ίϋ亂=客，得知標價時’因為怕買貴了 a _購貝思願’也就降低了買場的營業額，為其缺點之—。 =者’雖然大規模的賣場會設查價機讓消費者可透 價格、然而為了少數商品奔波尋找查價機，又造成 貝㈣亂與擁擠而影響銷售營運的順暢，為其缺點之二。成 而且’寄發的DM只有已加入會員的顧客才收得到，對於 乍到的非會員顧客則無法咖，為其缺點之三。 、々农 所以如何針對目前賣場寄發的促銷麗無法適用於非 顧客二會降低消費者購買其他（非促銷）商品意願與f場營業^新 =及作造成賣場擁擠紊亂與低效率等缺點，改良^ 者’疋為摘作所欲行解決之_闕在。 叹。十 确，要目的’係在提供—種實體賣場即時商品推萬系 '，充虛貫正合的方式讓消費者可方便簡易加入進行各種查= M423878 時，進一步以主動推薦的互動操作，有 銷1 造更大__益之進=>達^^曝先率及 本創叙次—目的，係在提供-種實體 =，可避免消f者奔波查價的麻煩 P 推薦 %銷售營運的順暢度。 的此虬，而有效提高賣 本創作之另一目的，係在提供一種音矣 系統，可同時適用於現有會員心 二=即時商品推薦 之多重使用進步性者。n __客’具廣大適用性 解決課題之技術手段： ，達到上述之目的，本創作係包含： 一賣場商品推薦系統，係建構於一中本朽 =庫單元、—交易紀錄資料單元、-會員^庫ί包含一商品 連結以上各單元的資料探勘處理單元者。貝科庫早70，以及一 严格承ΐί ’ ί品資料庫單元可供賣場記錄商品的各項:m "承二冗，存期限或商品編號t項貝抖’如 以及會員交易git早元可供#場建入各項商品銷售資料 編號承ΐί、’資Γίί元供#場儲存會員各項資料，如會員 承上述，資料探勘處理單元針對 ^ 貧料單兀及會員資料庫單元進行 策=、父易紀錄 術可篩選出消費者會成盥趣之夕右〇4挖掘透過各種資料挖掘技 費者。 対t趣之之商品，推薦給會員或非會員之消 承上述’ >肖費者介面之智慧型 的智慧型手機，於下載QR碼掃描網功能 進行掃描，而上網連結至賣場商商品之职碼 M423878 【實施方式】 造内r及其mm例，詳細介紹本創作之構 碼30及至少一消費者介面4〇等，其中； =商品推薦系統2G ’係建構於—中央值其包含 :己錄商品侧轉贿品賴庫單元22、—包含 次 各單元的資料獅料庫單元24 ’以及—連結以上 至少-QR碼30，提供賣場貼設各種販賣商品上。 置者介面4G ’為—具鱗上網舰的智慧型移動裳 之進行掃f ’而於7 QR碼掃描軟體後，而能對貼設商品QR碼 進订彳成’而上網連結至賣場商品減系統20者。 商口:二應二詳細流程說明如下：如第1圖所示，賣場可對 料:/4庫 及交易紀錄資料單元23進行管理，如商口資 22可供賣場記錄商品的各項㈣ ^價^ ^品介紹（成份、產地）等，又如第2圖所示，賣場可建H :品鎖售資料231與會員交易紀錄232至交易紀錄資二元各^ 令’而貝^探勘處理單^ 21針對商品資料庫22、交易 次4及會員資料fj4進行資料挖掘’透過對各種資料(如商品;銷隹 du f貝而交易記錄232)的挖掘技術(分析每個顧客購物^ =子/、1，丨貝），而師選出消費者可能感興趣之商品者。 ^ f場的；肖f者無論是會m或是非會貞，對於要購買的賣 ~商品有任何關（如娜、成份、產地、製造商祕=^ 5 M423878 號或各種優惠商品參考資訊等），只要使用消費者介面4〇 =身攜帶可無線上網的智慧型手機）透過對f場貼設商品之颂 =0進行掃描，以無線上網連結至賣場商品推薦系統2〇，馬上即 =件到掃描商品之各種明細資訊（價格、成份、產地、製造商、 優惠商品參考f訊等），省去消費者尋找服務人員 運順避免賣_無謂絲’而有效提高銷售營 一而且’ w場商品推薦_2()在_者進人查詢的同時還可進 ==絲推薦的互動操作’即賣場商品推薦系統2〇的資料探 =早元21可進-步透過對各種資料（如商品銷售資料η盘 =，易記錄232 )的挖掘技術，而_出消費者可能感興趣之^ ΜίΙΓ ’包含同質類商品、互補性商品或其他關聯性商品等，推 ini或非會貝消費者；及根據交易記錄整合會員常購買商品 貝訊推4給會員或非會員等功能。 例如->肖費者欲㈣洗衣精，消費者只要湘智慧型手機對 麄2包褒上之QR碼3!°進行掃描，就能藉此連結至賣場商品推 關m20 ’可進一步推薦同品牌或其他品牌的洗衣精以及各種相 本則Li產α° ’或者疋同類商品中賣的最好之產品以及透過關聯 / 大部分購買該產品的消f者也購w了哪些產品，並將此 予會員或非會員的消費者，甚至是各種相關的促銷資 此時綱好有促銷洗衣精的優惠活動，只要加購那些商 打折，；另外，對於會員消費者，可根據會員的交 分析母位會員先前f經購w的記錄龍而找出目前有 率ΐίΐΐ推薦給會員消費者；如此，可有效提高賣場商品曝光 率为售率，為商家創造更大的商業利益之進步性達成者。 另外，對於加人會員的;^肖費者還可進—步針對各別會員資訊 财423878 =分析並推薦產品’例如消費者要 者介面仙的智慧型移動袭 鞋’只要透過消費 ，即能針對該會;^結至賣 年齡層較夕人靖買的款式或男生與女生較多人構買進 =推薦’如該 除此之外，像是各類的生鮮奔果^此方 秋式專。 的限制並無詳細m透為各種包裝上 相關問題。 種虛實整合的方式就能解決 如上所述本創作「實體賣場即 否的環境讓消費者方便簡易進行 糸、.先」’藉由虛實整 推薦的互動操作，有效提高賣場 時’可進-步以主動 3更大的商業利益；而且適用於率，為商家創 廣大適用性之μ使用進步性達成^貝”非會貝的新顧客，具 ，上所述’當知本創作具有產業 作未見於任何刊物，亦具新賴性 ^ 且本創 提出新型專利申請，輯貴審杳委田規定，差依法 【圖式簡單說明】 -要貝惠准專利為有。 第1圖：係本創作之整體架構。 ，2圖：係本創作中交易紀崎料單元之架構。 【主要元件符號說明】 ;:::ί=υ......^場商品推薦系統 231.. ....商品銷售^疋2.....會員資料庫單元 30.. ....〇R瑪 232……會員交易紀錄 40……消費者介面(智慧型移動裝置）M423878 V. New description: [New technology field] In addition, the creative department mainly involves an entity store for consumers to easily check the goods. Two active riders are recommended to improve the age of the market. The mouth push 4 system innovation designer. [Prior technology] Staging t-current entity-like field (four) promotion method, most of them still turn to the traditional two to the # thief mines promote the Gu Ge, feed the existing meeting [new content] The technical problem to be solved: demand However, (4)^砸不—Find the price that meets each customer. If (4)*t there is no ship's goods, it can only be seen in the #场. It will tend to lower the Jing, ϋ ϋ = = =, passenger, when the price is known Because I am afraid to buy a _ buy Beisi will 'reduced the turnover of the store, for its shortcomings. = "While large-scale stores will set up price-checking machines to allow consumers to penetrate prices, but for a small number of goods rushing to find a price-checking machine, but also caused the (four) chaos and congestion and affect the smooth operation of sales operations, which is the second shortcoming. Cheng and the DM sent by the DM are only received by the customers who have joined the membership, and the non-members who are smashed can't get it, which is the third disadvantage. Therefore, how to deal with the current sales promotion of the store can not be applied to the non-customer two will reduce the consumer's willingness to buy other (non-promotional) goods and f field business ^ new = and cause the store congestion disorder and low efficiency and other shortcomings, The improvement ^ person's 疋 疋 摘 摘 摘 摘 摘 摘 摘 摘 摘 摘 摘 摘. sigh. Ten sure, the purpose is to provide a kind of real-time merchandising for the physical store, which is a way to make it easy for consumers to easily and easily carry out various checks = M423878, and further actively participate in interactive operations. Pin 1 makes a bigger __益之进=>达^^Exposure rate and the original creation--the purpose, is to provide - kind of entity =, can avoid the trouble of the rushing price check P recommended % sales operation Smoothness. The other reason for effectively improving the creation of this creation is to provide a music system that can be applied to both existing members and the multiple use progressives of instant product recommendation. n __客's technical means to solve the problem of the broad application: To achieve the above objectives, the creation department includes: A store product recommendation system, which is constructed in one of the books = library unit, - transaction record data unit, - The member ^ library ί contains a product link processing unit for each unit connected to the above items. Bekoku early 70, and a strict commitment ί ' _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ It can be used for the construction of various merchandise sales information No. 、, '资Γ ίί元 for the # field to store member information, such as members of the above, the data exploration and processing unit for the ^ poor material list and member database unit policy =, the father easy to record can be screened out consumers will be interested in the night of the right 4 to explore through a variety of data mining technology.商品t interesting products, recommended to members or non-members to eliminate the above-mentioned '> Xiao Fei interface smart smart phone, download QR code scanning network function to scan, and connect to the store goods Job code M423878 [Embodiment] In-building r and its mm case, detailing the composition of the creation 30 and at least one consumer interface, etc., where the product recommendation system 2G is constructed in the central value, which includes: The recorded goods side-to-bill product library 22, the information lion library unit 24' including the second unit, and the above-mentioned at least-QR code 30, provide the store with various items for sale. The 4G of the user interface is for the smart mobile sportswear of the scaly Internet ship. After scanning the software with the QR code, the QR code of the product can be ordered and the Internet is linked to the store. System 20. Shangkou: The detailed process of the second should be as follows: As shown in Figure 1, the store can manage the materials: /4 library and transaction record data unit 23, such as the business account 22 for the store to record the goods (4) ^ Price ^ ^ product introduction (ingredients, origin), etc., as shown in Figure 2, the store can be built H: product lock sales information 231 and member transaction record 232 to transaction record capital binary ^ command and Single ^ 21 for the product database 22, transaction time 4 and member information fj4 for data mining 'through the mining of various materials (such as goods; sales du f shell and transaction records 232) mining technology (analysis of each customer shopping ^ = child /, 1, mussel), and the division selects the goods that consumers may be interested in. ^ f field; Xiao f will be m or non-confrontation, there is any relationship for the sale of goods to be purchased (such as Na, ingredients, origin, manufacturer secret = ^ 5 M423878 or various preferential product reference information, etc. ), as long as you use the consumer interface 4〇=When you have a smart phone with wireless Internet access), you can scan the product by 对=0 on the f field, and connect to the store product recommendation system by wireless Internet access, immediately = To scan all kinds of detailed information (prices, ingredients, origins, manufacturers, preferential products, etc.), save consumers from looking for service personnel to avoid selling _ unnecessary silk and effectively improve sales camp and 'w field Product recommendation _2 () in the _ people into the query at the same time can also enter == silk recommended interactive operation 'that is, the store product recommendation system 2 〇 data exploration = early 21 can enter - step through a variety of information (such as goods Sales data n disk =, easy to record 232) mining technology, and _ out of the consumer may be interested in ^ Μ ΙΓ ΙΓ 'contains homogenous goods, complementary goods or other related goods, etc., push ini or non-communication consumers; And according to the transaction Registered members often purchase goods. Beixu pushes 4 to members or non-members. For example, -> Xiao Fei wants (4) laundry detergent, consumers only need to scan the QR code 3! ° on the 2 packs of Xiang smart phone, you can link to the store merchandise push m20 'can be further recommended Brand or other brands of laundry detergents and various types of products such as Li's α°' or the best products sold in similar products, and which products are purchased through the associated/mostly purchased products, and this For members or non-members of the consumer, or even a variety of related promotional funds at this time, there are promotions for the promotion of laundry detergent, as long as the purchase of those discounts, in addition, for member consumers, according to the member's analysis of the mother A member has previously recorded the dragon's record and found out the current rate ΐίΐΐ recommended to the member consumers; thus, it can effectively improve the sales rate of the store products and increase the profitability of the business. In addition, for the addition of members; ^ Xiao Fei can also step forward for each member information 423878 = analysis and recommend products 'such as the consumer wants to interface smart smart mobile shoes' as long as through consumption, can For the meeting; ^ knot to the age of the sale of the age of the people to buy Jing style or boys and girls more people buy buy = recommended 'If this is the case, like all kinds of fresh fruit rush ^ this side autumn style Special. The restrictions are not detailed and related to various packaging issues. A kind of virtual and integrated way can solve the above-mentioned creation "the environment of the physical store is easy for the consumer to easily carry out, first." 'Interactive operation through virtual reality recommendation, effectively improve the store when the 'step-step With the initiative 3 to have greater commercial interests; and apply to the rate, for the merchants to create a wide range of applicability, the use of progress to reach the new customer of the non-committee, with the above-mentioned Seen in any publication, it also has new enthusiasm ^ and this creation proposes a new type of patent application, and the stipulations of the stipulations of the stipulations of the stipulations of the stipulations of the stipulations of the stipulations of the stipulations of the stipulations of the stipulations of the stipulations. The overall structure. 2 Figure: The structure of the trading Kisaki unit in this creation. [Main component symbol description] ;::: ί=υ...^Field product recommendation system 231.. ... .Product sales ^疋2.....member database unit 30.. ....〇Rma 232......member transaction record 40...consumer interface (smart mobile device)