WO2019000246A1

WO2019000246A1 - Method for promoting e-commerce advertisement and sharing profit

Info

Publication number: WO2019000246A1
Application number: PCT/CN2017/090422
Authority: WO
Inventors: 李楚斌
Original assignee: 深圳市秀趣品牌文化传播有限公司
Priority date: 2017-06-27
Filing date: 2017-06-27
Publication date: 2019-01-03

Abstract

Provided by the present invention is a method for promoting an e-commerce advertisement and sharing profit, the method comprising: when a social platform user in a social platform promotional group follows a public merchant account by means of a public account two-dimensional code corresponding to the social platform promotional group and purchases a product from the merchant, receiving a sum that is paid electronically by the social platform user that has completed a payment; calculating from the payment a shared profit sum for a group administrator of the social platform promotional group, and sending the shared profit sum to the group administrator of the social platform promotional group. The present invention uses a manner of dynamically updating a two-dimensional code of a public account to assess the marketing effect of each social platform promotional group, which is useful in accurate marketing; when a social platform user in the social platform promotional group purchases a product from a merchant, the group administrator of the social platform promotional group is rewarded by means of a profit sharing mechanism, which is useful in increasing the enthusiasm of the group administrator in expanding the number of social platform users in the social platform promotional group, thus increasing the promotional effect of an e-commerce advertisement and further increasing the conversion rate of consumption.

Description

Title of Invention: E-commerce Advertising Promotion and Dividend Method

Technical field

[0001] The present invention relates to the field of merchant product promotion, and in particular, to an e-commerce advertisement promotion and dividend distribution method.

Background technique

[0002] Social platforms (for example, various social platforms such as 幵心网, WeChat, QQ, FACEBOOK, Line, etc.) are becoming more and more popular among Internet users, and users send instant text through registered social platform accounts.

, picture or video information, user stickiness is increasing during use.

[0003] With the development of social platforms, the design platform is not only satisfied with the social needs of users, the business layout of social platforms is more and more extensive, and the social platform integrates electronic payment and marketing functions, and users can promote products online through social platforms. Trading, etc.

[0004] At present, more and more merchants are promoting based on social platforms, but the existing social platform promotion effect is poor (for example, only page display, no follow-up effect tracking), unable to satisfy the merchant's effect on the social platform e-commerce The precision of the demand.

technical problem

[0005] The main object of the present invention is to provide an e-commerce advertisement promotion and dividend distribution method, which aims to solve the technical problem of performing dividend distribution while marketing through social groups.

Problem solution

Technical solution

[0006] In order to achieve the above object, the present invention provides an e-commerce advertisement promotion and dividend distribution method, which is applied to a server, and the server communicates with a social platform through a network, and the method includes the following steps:

[0007] setting a preset number of social platform promotion groups;

[0008] generating a corresponding information identification tag for each social platform promotion group;

[0009] generating a public number two-dimensional code according to the two-dimensional code generation mechanism of the social platform, where the public number two-dimensional code corresponds to the merchant public number;

[0010] uploading the promotion article to the merchant public number, and attaching the public number two-dimensional code in the promotion article;

[0011] setting a keyword to associate the set keyword with the promotion article; [0012] parsing the chat information in the social platform promotion group according to the set keywords;

[0013] When the parsed chat information includes the set keyword, the public identifier QR code in the promotion article is updated to the public corresponding to the social platform promotion group according to the information identification tag corresponding to each social platform promotion group. QR code, and send the updated promotion article to the social platform promotion group;

[0014] when the social platform user in the social platform promotion group pays attention to the merchant public number and purchases the merchant product through the public number two-dimensional code corresponding to the social platform promotion group, the amount of the electronic payment is received from the social platform user who completes the payment. ; and

[0015] calculating a dividend amount of the group owner of the social platform promotion group in the payment, and transmitting the dividend amount to the group owner of the social platform promotion group.

[0016] Preferably, the manner of setting a preset number of social platform promotion groups is as follows: setting a list and adding a user name of the social platform promotion group to the list, where each social platform promotion group in the list is The merchant public number is associated.

[0017] Preferably, the information identification tag includes a preset character or a user name including a social platform promotion group, a creation time, a group owner name, a number of users, and a two-dimensional promotion group of the social platform promotion group. The hash value formed by the code.

[0018] Preferably, the method for updating the public number QR code in the corresponding promotion article to the public number QR code corresponding to the social platform promotion group according to the information identification label corresponding to each social platform promotion group is as follows: [0019] finding a corresponding promotion article according to the keyword in the merchant public number;

[0020] identifying the public number two-dimensional code in the corresponding promotion article and identifying the URL corresponding to the public number two-dimensional code

[0021] adding an information identification tag to the identified URL to generate a new URL;

[0022] calling a two-dimensional code generator in the server to generate an updated public number two-dimensional code for the new URL;

[0023] attaching the updated public number two-dimensional code to the corresponding promotion article; and

[0024] Associating the new URL with the merchant public number, so that the user's social platform account scans the updated public number QR code to access the merchant public number.

Advantageous effects of the invention

Beneficial effect

[0025] The present invention evaluates the marketing effectiveness of each social platform promotion group by dynamically updating the public number two-dimensional code. If it is beneficial to precision marketing, and when there is a social platform user in the social platform promotion group to purchase the merchant product, reward the social platform promotion group owner through the dividend mechanism, which is beneficial to mobilize the enthusiasm of the group owner to expand the social platform promotion group. The number of social platform users, improve the promotion effect of e-commerce advertising, and further increase the conversion rate of consumption.

Brief description of the drawing

DRAWINGS

1 is a schematic diagram of an application environment of an e-commerce advertisement promotion and dividend method of the present invention;

2 is a flow chart of a preferred embodiment of the e-commerce advertisement promotion and dividend method of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

The specific embodiments, structures, features and functions of the present invention are described in detail below with reference to the accompanying drawings and preferred embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

[0029] Referring to FIG. 1, FIG. 1 is a schematic diagram of an application environment of an e-commerce advertisement promotion and dividend distribution method according to the present invention. The e-commerce advertisement promotion and dividend method in the present invention is applied to the server 4. The server 4 is communicatively coupled to the social networking platform 2 via the network 3.

[0030] The social platform 2 is a type of voice message, video, picture and text information that is quickly transmitted over the network (requiring a small amount of network traffic), and supports multi-group chats, across the communication carrier and the cross-operation method platform. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through social platforms. In addition, social platforms also provide Internet applications such as APP application connection platform, e-commerce platform, corporate public number, Internet financial service platform, etc. service.

[0031] Generally, an enterprise can promote the service or business of the enterprise by setting a corporate public number in the social platform 2. In this embodiment, the enterprise is a merchant enterprise, and various types of e-commerce advertisements are promoted by setting a merchant public number. For example, an enterprise that focuses on e-commerce sets a corporate public number that sells various products on the social platform 2. When the user pays attention to the merchant public number, the product information in the merchant's public number can be obtained. Since the social platform 2 supports online payment, if the user pays attention to the number of the merchant's public number, the probability that the user will consume through online payment is greater. [0032] The server 4 is used for the merchant public number, and evaluates the promotion effect of the merchant public number. For example, post an article within the merchant's public number and evaluate the effects of user attention gained through the article in a timely manner. The technical solution of the server 4 for evaluating the promotion effect of the merchant public number will be described in detail in FIG. 2.

[0033] Further, the network 3 may be a wired communication network or a wireless communication network. The network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.

[0034] Referring to FIG. 2, it is a flow chart of a preferred embodiment of the e-commerce advertisement promotion and dividend method of the present invention. In this embodiment, the e-commerce advertisement promotion and dividend method is applied to the server 4, and the method includes the following steps:

[0035] Step S10: The server 4 sets a preset number (for example, one hundred) of social platform promotion groups. In this embodiment, the manner in which the server 4 sets a preset number of social platform promotion groups is as follows: The server 4 sets a list, where the user name of the social platform promotion group is added, and each social activity in the list The platform promotion group is associated with the merchant public number (that is, each social platform promotion group pays attention to the business public number). It should be noted that the social platform promotion group is actually a group composed of a plurality of registered social platform accounts on the social platform 2, and the social platform promotion group is used to forward the promotion articles in the public number of the merchant to expand the merchant. The publicity of the public number. In general, companies can set the social platform group recommended by the market as a social platform promotion group.

[0036] Step S11: The server 4 generates a corresponding information identification tag for each social platform promotion group.

In this embodiment, the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a social platform promotion group, a creation time, a group owner name, a number of users, and the The hash value formed by the QR code of the social platform promotion group. It should be noted that the information identification tag may also be identified as attribute information of the social platform promotion group. In other embodiments, the information identification tag can also be a simple number. Specifically, the server 4 is provided with one hundred social platform promotion groups, and the server 4 associates a number to each social platform promotion group according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification label of the social platform promotion group. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to a social platform promotion group, and the numbers 1001 to 1100 are information identification tags.

[0037] Step S12: The server 4 generates a public number two-dimensional according to the two-dimensional code generation mechanism of the social platform 2 The code, the public number two-dimensional code corresponds to the merchant public number. Specifically, if the user scans the public number QR code through the sweep function of the social platform account, the user's social platform account will pay attention to the merchant public number (requires the user to confirm before completing the attention).

[0038] Step S13: The server 4 uploads the promotion article to the public number of the merchant, and attaches a QR code of the public number in the promotion article. In this embodiment, the promotion article may be an introduction to a merchant company, an introduction to a merchant product, an introduction to a business knowledge, an introduction to a merchant program, and reception of a featured product. It should be noted that in order to improve the click rate and promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.

[0039] Step S14: The server 4 sets a keyword, and associates the set keyword with the promotion article. In this embodiment, one or more keywords are set for each promotion article. The keyword may be, but is not limited to, a question, a phrase, and the like. In general, the keyword extracts the associated promotion article. For example, if the promotion article is related to the content of the desk lamp, the keywords associated with the promotion article may be keywords such as "table lamp", "light", "lighting" and the like.

[0040] Step S15: The server 4 parses the chat information in the social platform promotion group according to the set keywords. In this embodiment, the server 4 analyzes the chat information in the social platform group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by a keyword search whether the text information has a set keyword. Further, if the chat information is voice information, the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether or not the keyword exists.

[0041] Step S16: When the parsed chat information includes the set keyword 吋, the server 4 updates the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each social platform promotion group. The public number QR code corresponding to the group is promoted for the social platform, and the updated promotion article is sent to the social platform promotion group.

[0042] Specifically, the information identification tags corresponding to each social platform promotion group are embedded in the public number two-dimensional code, so that each social platform promotion group has a corresponding public number two-dimensional code. The user scans the public number QR code through the social platform account, and can pay attention to the public number of the merchant, and can also let the administrator know that the public number QR code corresponding to the social platform promotion group is used for attention, and the administrator can evaluate The promotion effect of each social platform promotion group. Generally, the QR code is a scannable access address (usually a URL address), and after the user's social platform account scans the QR code, the corresponding access address is identified and the public number or website of the URL link is accessed.

[0043] In this embodiment, when the parsed chat information includes the set keyword 吋, the server 4 finds a corresponding promotion article according to the keyword in the merchant public number, and according to the social platform promotion group corresponding to the The information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the social platform promotion group. Specifically, the server 4 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds the information identification tag to the URL to generate a new URL, and then calls the server 4 The two-dimensional code generator therein generates an updated public number two-dimensional code for the new URL, and the server 4 attaches the updated public number two-dimensional code to the promotional article. In addition, the public QR code in the update promotion article is generated, and the server 4 associates the new URL with the merchant public number, so that the user's social platform account can access the public number of the public when scanning the updated public number QR code.

[0044] Step S17: When the social platform user in the social platform promotion group pays attention to the merchant public number and purchases the merchant product through the public number two-dimensional code corresponding to the social platform promotion group, the server 4 receives the social payment from the payment. The amount that the platform user receives the electronic payment. In this embodiment, the merchant public number provides various merchant products, for example, chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After paying attention to the merchant's public number, the social platform user can directly view the service in the merchant's public number and complete the payment through electronic payment on the social platform.

[0045] Step S18: The server 4 calculates the dividend amount of the group owner of the social platform promotion group in the payment, and sends the dividend amount to the group owner of the social platform promotion group. In this embodiment, the method for calculating the dividend amount of the group owner of the social platform promotion group in the pen payment is as follows:

[0046] (1) calculating a total amount of the social platform promotion group cumulatively purchasing the merchant product from the merchant public number;

[0047] (2) Finding a corresponding dividend ratio according to the accumulated total amount, for example, when the accumulated total amount exceeds the first ratio (for example, one thousand yuan), the corresponding dividend ratio is 3<3⁄4, when The accumulated total further exceeds the second ratio (for example, 10,000 RMB), and the corresponding dividend ratio is 6<3⁄4.

[0048] (3) Calculating the dividend amount of the group owner of the social platform promotion group according to the corresponding dividend ratio and the amount of the electronic payment. For example, if the corresponding dividend ratio is 5%, and the electronic payment amount is 600 yuan, the dividend amount of the group leader of the social platform promotion group is 600*593⁄4=30 yuan. [0049] Further, the server 4 invokes the electronic red envelope generation mechanism of the social platform 2 to generate an electronic red envelope corresponding to the dividend amount, and sends the electronic red envelope to the social platform account of the group owner of the social platform promotion group.

[0050] The present invention evaluates the marketing effect of each social platform promotion group by dynamically updating the public number two-dimensional code, which is beneficial to precision marketing, and when a social platform user in the social platform promotion group purchases a merchant product, Rewarding the group leader of the social platform promotion group through the dividend mechanism is conducive to mobilizing the enthusiasm of the group owner to expand the number of social platform users in the social platform promotion group, and further improve the conversion rate of consumption.

Claims

[Claim 1] An e-commerce advertisement promotion and dividend distribution method is applied to a server, wherein the server is communicably connected to a social platform through a network, and the method includes the following steps: setting a preset number of social platform promotion Group

Generating a corresponding information identification tag for each social platform promotion group;

Generating a public number two-dimensional code according to the two-dimensional code generation mechanism of the social platform, where the public number two-dimensional code corresponds to the merchant public number;

Upload the promotion article to the merchant public number, and include the public number QR code in the promotion article; set the keyword, associate the set keyword with the promotion article; and analyze the chat information in the social platform promotion group according to the set keyword When the parsed chat information includes the set keyword 吋, according to the information identification tag corresponding to each social platform promotion group, the public number QR code in the promotion article is updated to the public number corresponding to the social platform promotion group. Dimension code, and send the updated promotion article to the social platform promotion group;

When the social platform user in the social platform promotion group contacts the merchant public number and purchases the merchant product through the public number QR code corresponding to the social promotion group, the amount of the electronic payment is received from the social network user who completes the payment;

Calculating the dividend amount of the owner of the social platform promotion group in the payment, and transmitting the dividend amount to the group owner of the social platform promotion group.

[Claim 2] The e-commerce advertisement promotion and dividend method according to claim 1, wherein the manner of setting a preset number of social platform promotion groups is as follows: setting a list and adding a social platform to the list The user name of the promotion group, and each social platform promotion group in the list is associated with the merchant public number.

[Claim 3] The e-commerce advertisement promotion and dividend method according to claim 1, wherein the information identification tag includes the information identification tag being a preset character or a user name including a social platform promotion group, The creation time, the group owner name, the number of users, and the hash value formed by the QR code of the promotion group of the social platform.

[Claim 4] The e-commerce advertisement promotion and dividend method according to claim 1, wherein the root According to the information identification label corresponding to each social platform promotion group, the public number QR code in the corresponding promotion article is updated to the public number QR code corresponding to the social platform promotion group as follows: Corresponding promotion article; identifying the public number two-dimensional code in the corresponding promotion article and identifying the URL corresponding to the public number two-dimensional code;

Adding an information identification tag to the identified URL to generate a new URL;

Calling the QR code generator in the server to generate a new QR code for the new URL, and attaching the updated public number QR code to the corresponding promotion article;

The new URL is associated with the merchant's public number so that the user's social platform account scans the updated public number QR code to access the merchant's public number.

[Claim 5] The e-commerce advertisement promotion and dividend method according to claim 1, wherein the calculation module calculates a dividend amount of the group owner of the social platform promotion group in the payment of the payment as follows:

Calculating a total amount of the social platform promotion group cumulatively purchasing the merchant product from the merchant public number; searching for the corresponding dividend ratio according to the accumulated total amount;

The dividend amount of the group owner of the social platform promotion group is calculated according to the corresponding dividend ratio found and the amount of the electronic payment.