WO2019000246A1 - Procédé permettant de promouvoir une publicité de commerce électronique et de partager un profit - Google Patents

Procédé permettant de promouvoir une publicité de commerce électronique et de partager un profit Download PDF

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Publication number
WO2019000246A1
WO2019000246A1 PCT/CN2017/090422 CN2017090422W WO2019000246A1 WO 2019000246 A1 WO2019000246 A1 WO 2019000246A1 CN 2017090422 W CN2017090422 W CN 2017090422W WO 2019000246 A1 WO2019000246 A1 WO 2019000246A1
Authority
WO
WIPO (PCT)
Prior art keywords
social platform
promotion
group
public number
merchant
Prior art date
Application number
PCT/CN2017/090422
Other languages
English (en)
Chinese (zh)
Inventor
李楚斌
Original Assignee
深圳市秀趣品牌文化传播有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳市秀趣品牌文化传播有限公司 filed Critical 深圳市秀趣品牌文化传播有限公司
Priority to PCT/CN2017/090422 priority Critical patent/WO2019000246A1/fr
Publication of WO2019000246A1 publication Critical patent/WO2019000246A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of merchant product promotion, and in particular, to an e-commerce advertisement promotion and dividend distribution method.
  • the main object of the present invention is to provide an e-commerce advertisement promotion and dividend distribution method, which aims to solve the technical problem of performing dividend distribution while marketing through social groups.
  • the present invention provides an e-commerce advertisement promotion and dividend distribution method, which is applied to a server, and the server communicates with a social platform through a network, and the method includes the following steps:
  • the public identifier QR code in the promotion article is updated to the public corresponding to the social platform promotion group according to the information identification tag corresponding to each social platform promotion group. QR code, and send the updated promotion article to the social platform promotion group;
  • the manner of setting a preset number of social platform promotion groups is as follows: setting a list and adding a user name of the social platform promotion group to the list, where each social platform promotion group in the list is The merchant public number is associated.
  • the information identification tag includes a preset character or a user name including a social platform promotion group, a creation time, a group owner name, a number of users, and a two-dimensional promotion group of the social platform promotion group.
  • the hash value formed by the code is not limited to a preset character or a user name including a social platform promotion group, a creation time, a group owner name, a number of users, and a two-dimensional promotion group of the social platform promotion group.
  • the method for updating the public number QR code in the corresponding promotion article to the public number QR code corresponding to the social platform promotion group according to the information identification label corresponding to each social platform promotion group is as follows: [0019] finding a corresponding promotion article according to the keyword in the merchant public number;
  • the present invention evaluates the marketing effectiveness of each social platform promotion group by dynamically updating the public number two-dimensional code. If it is beneficial to precision marketing, and when there is a social platform user in the social platform promotion group to purchase the merchant product, reward the social platform promotion group owner through the dividend mechanism, which is beneficial to mobilize the enthusiasm of the group owner to expand the social platform promotion group.
  • the number of social platform users improve the promotion effect of e-commerce advertising, and further increase the conversion rate of consumption.
  • FIG. 1 is a schematic diagram of an application environment of an e-commerce advertisement promotion and dividend method of the present invention
  • FIG. 2 is a flow chart of a preferred embodiment of the e-commerce advertisement promotion and dividend method of the present invention.
  • FIG. 1 is a schematic diagram of an application environment of an e-commerce advertisement promotion and dividend distribution method according to the present invention.
  • the e-commerce advertisement promotion and dividend method in the present invention is applied to the server 4.
  • the server 4 is communicatively coupled to the social networking platform 2 via the network 3.
  • the social platform 2 is a type of voice message, video, picture and text information that is quickly transmitted over the network (requiring a small amount of network traffic), and supports multi-group chats, across the communication carrier and the cross-operation method platform. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through social platforms.
  • social platforms also provide Internet applications such as APP application connection platform, e-commerce platform, corporate public number, Internet financial service platform, etc. service.
  • an enterprise can promote the service or business of the enterprise by setting a corporate public number in the social platform 2.
  • the enterprise is a merchant enterprise, and various types of e-commerce advertisements are promoted by setting a merchant public number.
  • an enterprise that focuses on e-commerce sets a corporate public number that sells various products on the social platform 2.
  • the product information in the merchant's public number can be obtained.
  • the server 4 is used for the merchant public number, and evaluates the promotion effect of the merchant public number. For example, post an article within the merchant's public number and evaluate the effects of user attention gained through the article in a timely manner. The technical solution of the server 4 for evaluating the promotion effect of the merchant public number will be described in detail in FIG. 2.
  • the network 3 may be a wired communication network or a wireless communication network.
  • the network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.
  • FIG. 2 it is a flow chart of a preferred embodiment of the e-commerce advertisement promotion and dividend method of the present invention.
  • the e-commerce advertisement promotion and dividend method is applied to the server 4, and the method includes the following steps:
  • Step S10 The server 4 sets a preset number (for example, one hundred) of social platform promotion groups.
  • the manner in which the server 4 sets a preset number of social platform promotion groups is as follows: The server 4 sets a list, where the user name of the social platform promotion group is added, and each social activity in the list
  • the platform promotion group is associated with the merchant public number (that is, each social platform promotion group pays attention to the business public number).
  • the social platform promotion group is actually a group composed of a plurality of registered social platform accounts on the social platform 2, and the social platform promotion group is used to forward the promotion articles in the public number of the merchant to expand the merchant.
  • the publicity of the public number In general, companies can set the social platform group recommended by the market as a social platform promotion group.
  • Step S11 The server 4 generates a corresponding information identification tag for each social platform promotion group.
  • the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a social platform promotion group, a creation time, a group owner name, a number of users, and the The hash value formed by the QR code of the social platform promotion group. It should be noted that the information identification tag may also be identified as attribute information of the social platform promotion group. In other embodiments, the information identification tag can also be a simple number.
  • the server 4 is provided with one hundred social platform promotion groups, and the server 4 associates a number to each social platform promotion group according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification label of the social platform promotion group. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to a social platform promotion group, and the numbers 1001 to 1100 are information identification tags.
  • Step S12 The server 4 generates a public number two-dimensional according to the two-dimensional code generation mechanism of the social platform 2
  • the code, the public number two-dimensional code corresponds to the merchant public number. Specifically, if the user scans the public number QR code through the sweep function of the social platform account, the user's social platform account will pay attention to the merchant public number (requires the user to confirm before completing the attention).
  • Step S13 The server 4 uploads the promotion article to the public number of the merchant, and attaches a QR code of the public number in the promotion article.
  • the promotion article may be an introduction to a merchant company, an introduction to a merchant product, an introduction to a business knowledge, an introduction to a merchant program, and reception of a featured product. It should be noted that in order to improve the click rate and promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.
  • Step S14 The server 4 sets a keyword, and associates the set keyword with the promotion article.
  • one or more keywords are set for each promotion article.
  • the keyword may be, but is not limited to, a question, a phrase, and the like.
  • the keyword extracts the associated promotion article.
  • the keywords associated with the promotion article may be keywords such as "table lamp", "light”, "lighting” and the like.
  • Step S15 The server 4 parses the chat information in the social platform promotion group according to the set keywords.
  • the server 4 analyzes the chat information in the social platform group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by a keyword search whether the text information has a set keyword. Further, if the chat information is voice information, the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether or not the keyword exists.
  • Step S16 When the parsed chat information includes the set keyword ⁇ , the server 4 updates the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each social platform promotion group.
  • the public number QR code corresponding to the group is promoted for the social platform, and the updated promotion article is sent to the social platform promotion group.
  • the information identification tags corresponding to each social platform promotion group are embedded in the public number two-dimensional code, so that each social platform promotion group has a corresponding public number two-dimensional code.
  • the user scans the public number QR code through the social platform account, and can pay attention to the public number of the merchant, and can also let the administrator know that the public number QR code corresponding to the social platform promotion group is used for attention, and the administrator can evaluate The promotion effect of each social platform promotion group.
  • the QR code is a scannable access address (usually a URL address), and after the user's social platform account scans the QR code, the corresponding access address is identified and the public number or website of the URL link is accessed.
  • the server 4 finds a corresponding promotion article according to the keyword in the merchant public number, and according to the social platform promotion group corresponding to the The information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the social platform promotion group. Specifically, the server 4 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds the information identification tag to the URL to generate a new URL, and then calls the server 4 The two-dimensional code generator therein generates an updated public number two-dimensional code for the new URL, and the server 4 attaches the updated public number two-dimensional code to the promotional article.
  • the public QR code in the update promotion article is generated, and the server 4 associates the new URL with the merchant public number, so that the user's social platform account can access the public number of the public when scanning the updated public number QR code.
  • Step S17 When the social platform user in the social platform promotion group pays attention to the merchant public number and purchases the merchant product through the public number two-dimensional code corresponding to the social platform promotion group, the server 4 receives the social payment from the payment. The amount that the platform user receives the electronic payment.
  • the merchant public number provides various merchant products, for example, chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After paying attention to the merchant's public number, the social platform user can directly view the service in the merchant's public number and complete the payment through electronic payment on the social platform.
  • Step S18 The server 4 calculates the dividend amount of the group owner of the social platform promotion group in the payment, and sends the dividend amount to the group owner of the social platform promotion group.
  • the method for calculating the dividend amount of the group owner of the social platform promotion group in the pen payment is as follows:
  • the server 4 invokes the electronic red envelope generation mechanism of the social platform 2 to generate an electronic red envelope corresponding to the dividend amount, and sends the electronic red envelope to the social platform account of the group owner of the social platform promotion group.
  • the present invention evaluates the marketing effect of each social platform promotion group by dynamically updating the public number two-dimensional code, which is beneficial to precision marketing, and when a social platform user in the social platform promotion group purchases a merchant product, Rewarding the group leader of the social platform promotion group through the dividend mechanism is conducive to mobilizing the enthusiasm of the group owner to expand the number of social platform users in the social platform promotion group, and further improve the conversion rate of consumption.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un procédé permettant de promouvoir une publicité de commerce électronique et de partager un profit, le procédé comprenant : lorsqu'un utilisateur de plate-forme sociale dans un groupe promotionnel de plate-forme sociale suit un compte de commerçant public au moyen d'un code bidimensionnel de compte public correspondant au groupe promotionnel de plate-forme sociale et achète un produit auprès du commerçant, à recevoir une somme qui est payée électroniquement par l'utilisateur de plate-forme sociale qui a terminé un paiement; à calculer, à partir du paiement, une somme de profit partagée pour un administrateur de groupe du groupe promotionnel de plate-forme sociale et à envoyer la somme de profit partagée à l'administrateur de groupe du groupe promotionnel de plate-forme sociale. La présente invention utilise une manière permettant de mettre à jour de façon dynamique un code bidimensionnel d'un compte public pour évaluer l'effet de commercialisation de chaque groupe promotionnel de plate-forme sociale, qui est utile lors d'une commercialisation précise; lorsqu'un utilisateur de plate-forme sociale dans le groupe promotionnel de plate-forme sociale achète un produit auprès d'un commerçant, l'administrateur de groupe du groupe promotionnel de plate-forme sociale est récompensé au moyen d'un mécanisme de partage de profit, qui est utile pour augmenter l'enthousiasme de l'administrateur de groupe dans l'augmentation du nombre d'utilisateurs de plate-forme sociale dans le groupe promotionnel de plate-forme sociale, ce qui permet d'augmenter l'effet promotionnel d'une publicité de commerce électronique et d'augmenter davantage le taux de conversion de la consommation.
PCT/CN2017/090422 2017-06-27 2017-06-27 Procédé permettant de promouvoir une publicité de commerce électronique et de partager un profit WO2019000246A1 (fr)

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PCT/CN2017/090422 WO2019000246A1 (fr) 2017-06-27 2017-06-27 Procédé permettant de promouvoir une publicité de commerce électronique et de partager un profit

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PCT/CN2017/090422 WO2019000246A1 (fr) 2017-06-27 2017-06-27 Procédé permettant de promouvoir une publicité de commerce électronique et de partager un profit

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004118310A (ja) * 2002-09-24 2004-04-15 Business Net Bank:Kk インターネットを利用した電子商取引方法とそのシステム
US20060053059A1 (en) * 2004-08-31 2006-03-09 Themeco, Inc. Systems and methods for providing savings based upon combination purchases at a retail level
CN104240110A (zh) * 2014-06-05 2014-12-24 富商国际股份有限公司 电子商务广告营销方法及其系统
CN106355444A (zh) * 2016-08-31 2017-01-25 北京慕加投资有限公司 通过扫描瓶体二维码发送红包的方法和系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004118310A (ja) * 2002-09-24 2004-04-15 Business Net Bank:Kk インターネットを利用した電子商取引方法とそのシステム
US20060053059A1 (en) * 2004-08-31 2006-03-09 Themeco, Inc. Systems and methods for providing savings based upon combination purchases at a retail level
CN104240110A (zh) * 2014-06-05 2014-12-24 富商国际股份有限公司 电子商务广告营销方法及其系统
CN106355444A (zh) * 2016-08-31 2017-01-25 北京慕加投资有限公司 通过扫描瓶体二维码发送红包的方法和系统

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