CN106504686A - LED intelligent marketing advertisement service systems - Google Patents
LED intelligent marketing advertisement service systems Download PDFInfo
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- CN106504686A CN106504686A CN201611252819.2A CN201611252819A CN106504686A CN 106504686 A CN106504686 A CN 106504686A CN 201611252819 A CN201611252819 A CN 201611252819A CN 106504686 A CN106504686 A CN 106504686A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The present invention relates to technical field of intelligent equipment, more particularly to a kind of LED intelligent marketings advertisement service system, including cloud platform, ad system and marketing system；The cloud platform is communicated with ad system and marketing system respectively.The ad system includes that control module I and display module I, the display module I are electrically connected with control module I, and the display module I carries out advertisement broadcasting according to the control of control module I.The marketing system includes control system and information interaction system；The control system includes control module II；Described information interactive system includes display module II, touch modules, audio frequency and video module, induction module and Kinect 3D body-sensing modules；The display module II, touch modules, audio frequency and video module and induction module；Electrically connect with control module II respectively.It is not enough that the system can make up conventional ads machine, there is provided rich and varied function, realizes the flexible interaction with customer.
Description
Technical field
The present invention relates to technical field of intelligent equipment, more particularly to a kind of LED intelligent marketings advertisement service system.
Background technology
Leading force of the Internet as new Industrial Revolution, has incorporated the every field of social life, in product
No exception in terms of circulation, ecommerce becomes one of the most active concept in current economic field.The appearance of B2C patterns can
To say the being beginning of ecommerce, it has broken the epoch of network " content is king " before this, shows the Internet whole
Close the great power of economic factor.Developed country's e-commerce development is rapid, and being traded by Internet becomes trend,
Ecommerce tide is irresistible.It will be that enterprise internally carries out high-efficiency management, externally improve the only way of competitiveness.For
The ecommerce tide that turns out a prestigious institution, either medium-sized and small enterprises, or large enterprise both at home and abroad, cannot all regard as unimportant.Not
Come development trend be definitely on line with line under fusion.
Content of the invention
In order to solve above-mentioned technical problem, the present invention provides LED intelligent marketing advertisement service systems, and the system can make up
Conventional ads machine is not enough, there is provided rich and varied function, realizes the flexible interaction with customer.
To achieve these goals, the present invention is adopted the following technical scheme that：LED intelligent marketing advertisement service systems, including
Cloud platform, ad system and marketing system；The cloud platform is communicated with ad system and marketing system respectively.
The ad system includes that control module I and display module I, the display module I are electrically connected with control module I,
The display module I carries out advertisement broadcasting according to the control of control module I.
The marketing system includes control system and information interaction system,；The control system includes control module II；Institute
Stating information interaction system includes display module II, touch modules, audio frequency and video module, induction module and Kinect 3D body-sensing modules；
The display module II, touch modules, audio frequency and video module and induction module；Electrically connect with control module II respectively.
Shown display module II, for display information；Receive the information of control module II transmission；Receive and execute control mould
The instruction that block II sends.
The touch modules, for gathering the information of customer's input, and communicate information to control module II；Receive and hold
The instruction that row control module II sends.
The audio frequency and video module, for gathering the audio/video information of customer and sending control module II to；Receive control mould
The audio/video information of block II transmissions is simultaneously played for showing；Receive and execute the instruction that control module II sends.
The induction module, for sensing whether all directions have gtoal setting, and measures each target and marketing system
Distance, and pass information to control module II；Receive and execute the instruction that control module II sends.
The KINECT 3D body-sensings module in order to provide virtuality scene；Receive and execute the finger that control module II sends
Order.
Control module II, for receiving the touch modules, the audio frequency and video module, the induction module and described
The information of KINECT 3D body-sensings module collection, row information of going forward side by side process；Send out to the display module II and the audio frequency and video module
Deliver letters breath；Control the display module II, the touch modules, the audio frequency and video module, the induction module and described
Kinect 3D body-sensing modules.Further, the marketing system also includes automatically vending system, the automatically vending system with
Control module II is electrically connected.
Further, the marketing system also includes self-help print module, described self-help print module and control module
II is electrically connected.
Further, the marketing system also includes payment system, and the payment system is electrically connected with control module II.Institute
The payment system that states includes display module III and module of swiping the card, the display module II, the touch modules and the display mould
Block III each uses a display screen；Or the display module II, the touch modules and display module III difference
Different subregions using a display screen.
Further, the cloud platform is communicated for one-to-many with the ad system, and the cloud platform carries out region commodity
Demand analyses, and dependent merchandise information is pushed to ad system according to analysis result.
Further, control module I and control module II electrical connection, the control module can be according to control
Module I feedack carries out classified statistic, and control module II is entered to the classification frequency for playing advertisement according to statistical result
Row adjustment.
Further, the KINECT 3D body-sensing modules include 3D body-sensing video cameras；The display module adopts LED
Outdoor high definition electrical screen；The audio frequency and video module includes audio amplifier and pick up；The touch modules adopt infrared touch panel.
Further, the induction module includes radar induction apparatuss and infrared distance measurement module, control system I and control
Module ii can carry out the broadcasting or display of different content according to the distance of customer and marketing system.
Further, the ad system and the marketing system are communicated by network with home server.
The LED intelligent marketing advertisement service systems of the present invention collect the technology such as advertisement media, interactive touch-control, big data collection in
Integrally, O2O transaction platforms are made with reference to the Internet with smart machine under line, it is possible to achieve advertisement broadcasting, automatic vending, article are clear
Look at, the function such as on-line payment, virtually trying are worn, virtuality is visited, remote session, greatly catered to the demand in market, which is beneficial
Effect is mainly reflected in：
1st, the LED intelligent marketings advertisement service system is realized from merchant advertisement nationwide hookup, to seamless connection merchandise sales,
The function such as payment, the advantage of on-line shop and Xian Xia retail shops on assembly line on line, make customers in comprehensive, timely grasp merchandise news
Meanwhile, with intimate service under interactive offer line, and businessman's publicity brochure, reward voucher etc. can be directly printed, so as to be significantly increased
Customers' viscosity, grasps huge customers' data resource.
2nd, this LED intelligent marketings advertisement service system collects touch-control, remote audio-video, human body sensing and KINECT 3D bodies
Sense man-machine interaction experience is accomplished ultimate attainment, make people without actually try on wear, actual visit can just obtain most real experiencing
And experience, promote the efficient conclusion of the business of transaction.
3rd, the present invention can realize that the accurate input and advertisement of advertisement are landed in time, can pass through director server to national network
The ad content of equipment updates simultaneously, not area-limited, creates advertisement benefit to greatest extent.In addition businessman independently can select
Advertisement putting place or cloud platform carry out region demand for commodity big data analysis, are different advertisement selection best illustrated places；Phase
For other media, popular advertisement consumption can assemble rapidly client, withdraw hardware investment cost in a short time.
Description of the drawings
Fig. 1 is the module connection diagram of the present invention.
Specific embodiment
Present disclosure is discussed in detail with reference to specific embodiment：
Embodiment 1
LED intelligent marketings advertisement service system in embodiment 1 is arranged out of doors, integrated advertisement broadcasting, touch-control interaction, people
The functions such as body-sensing is answered, virtually trying is worn, remote communication, on-line payment, are importantly that businessman and customer provide one and be more convenient
Efficiently shopping platform.
The LED intelligent marketing advertisement service systems of embodiment 1, including cloud platform, ad system and marketing system；The cloud
Platform is communicated with ad system and marketing system respectively.
The ad system includes that control module I and display module I, the display module I are electrically connected with control module I,
The display module I carries out advertisement broadcasting according to the control of control module I.The ad system of the present invention provides the automatic exhibition of commodity
Show function, the people for passing by can be it can be clearly seen that displaying video or animation, reach good propaganda objective.
The marketing system includes control system and information interaction system；The control system includes control module II；Institute
Stating information interaction system includes display module II, touch modules, audio frequency and video module, induction module and Kinect 3D body-sensing modules；
The display module II, touch modules, audio frequency and video module and induction module；Electrically connect with control module II respectively.Shown display
Module ii, for display information；Receive the information of control module II transmission；Receive and execute the instruction that control module II sends.
The touch modules, for gathering the information of customer's input, and communicate information to control module II；Receive and execute control mould
The instruction that block II sends.The audio frequency and video module, for gathering the audio/video information of customer and sending control module II to；Receive
The audio/video information of control module II transmission is simultaneously played for showing；Receive and execute the instruction that control module II sends.Described
Induction module, for sensing whether all directions have gtoal setting, and the distance of each target of measurement and marketing system, and will letter
Breath passes to control module II；Receive and execute the instruction that control module II sends.The KINECT 3D body-sensings module is in order to carrying
For virtual scene；Receive and execute the instruction that control module II sends.Institute's control module II, for receiving the touch
The information of module, the audio frequency and video module, the induction module and Kinect 3D body-sensings module collection, row information of going forward side by side
Process；Information is sent to the display module II and the audio frequency and video module；Control the display module II, the touch mould
Block, the audio frequency and video module, the induction module and the Kinect 3D body-sensing modules.
The information interaction system of the present invention provides more preferable experience effect for customer purchase, wherein：
Display module mainly provides the platform that article is browsed for client.
Induction module provides human body induction function, and when someone is close to or is passed through from equipment at one's side, system can be with root
According to broadcasting or display that the distance of customer carries out different content, the effect of publicity commodity is reached while giving people cordial and friendly
Really.The induction module includes that radar induction apparatuss and infrared distance measurement module, control system I and control module II can foundations
The distance of customer and marketing system carries out the broadcasting or display of different content.Wherein infrared distance measurement module is used for sensing front model
Whether have customer close, radar induction apparatuss are used for the distance for measuring customer and marketing system in the range of 10m if enclosing.
The audio frequency and video module includes audio amplifier and pick up.Customer can check merchandise display area by display module II
Merchandise news and all commodity are voluntarily browsed, model, price etc. is carried out using audio frequency and video module with businessman and exchanged, improve purchase
Efficiency.
The touch modules adopt infrared touch panel, and touch modules can be divided into different functional areas, while using
To realize the input of the instruction for trying donning system to display module II, 3D.
The Kinect 3D body-sensings module adopts Kinect 3D body-sensing cameras, Kinect skeleton tracking process flow processs
Core is the illumination regardless of surrounding, and Kinect can be allowed to perceive the CMOS infrared sensors in the world.
Human body is distinguished from background environment by Kinect using segmentation strategy, i.e., extract useful signal from noise.Use
Kinect people can be adopted without the changing one's clothes effect that wants of just can obtain already without the mode for changing the outfit repeatedly.One embeds
Windows CE, in conjunction with Kinect virtual fitting between system, people is shone into through Kinect, can with body-sensing take clothes
Examination, Kinect can detect true man, then can click clothes, bag bag and other items with handss and directly forget about it with it to try, at once
This style can be found out, color is suitable to be not suitable for oneself.If this set system additionally adds a camera lens, moreover it is possible to accomplish to recognize build,
You is helped to select clothing size.
Further, the marketing system also includes payment system, and the payment system is electrically connected with control module II.Institute
Stating payment system includes display module III and module of swiping the card, and the payment system can provide the existing conventional means of payment, wrap
Unionpay's payment is included, is swiped the card or e-Bank payment, the wechat that also commonly uses pays, Alipay pays etc..
Further, the marketing system also includes automatically vending system, the automatically vending system and control module II
Electrical connection.For convenience of scene purchase small articles, such as medicated cigarette, beverage, napkin and other items, marketing system contain automatic vending system
System, described automatically vending system share a payment system with marketing system.After the good commodity of customer selecting, by payment system
The means of payment of offer is paid, and after paying success, is directly taken commodity away from thing mouth is taken.
Further, described payment system includes display module III and swipes the card module, the display module II, described
Touch modules and the display module III each use a display screen；Or the display module II, the touch modules and
The display module III is respectively using the different subregions of a display screen.Such be designed to facilitate different customers while
Different operations are carried out, different Man's Demands is met, and such design is facilitated writing for internal system program software, and
The safety of payment can be improved.
Further, the cloud platform is communicated for one-to-many with the ad system, and the cloud platform carries out region commodity
Demand analyses, and dependent merchandise information is pushed to ad system according to analysis result.
Further, control module I and control module II electrical connection, the control module can be according to control
Module I feedack carries out classified statistic, and control module II is entered to the classification frequency for playing advertisement according to statistical result
Row adjustment.So ad system targetedly selects advertisement to play out, it is possible to increase the efficiency of publicity.
Further, the ad system and the marketing system are communicated by network with home server.Control
System processed is reserved a gigabit network interface and is connected with the sending card in home server using RV901 receiving card cascade systems.Can
The ad content of on national network equipment is updated simultaneously by director server, not area-limited, create advertisement to greatest extent
Benefit.
Further, the marketing system also includes self-help print module, described self-help print module and control module
II is electrically connected.Described self-help print module can be used for the printing of reward voucher.
The LED intelligent marketings advertisement service system of embodiment 1 provides the platform that a collection shows and sells one, Ke Yijin
The displaying and sale of any commodity of row, little to toothpaste toothbrush, arrive greatly electrical equipment furniture etc..If businessman wants to market by smart electronicses
System carries out the displaying sale of goods, needs first the details of commodity are added in data base, and marketing system is by long-range
Network access data storehouse, ad system carry out the automatic Display function of providing commodity, and the people for passing by can be clearly seen that displaying is regarded
Frequency or animation, reach good propaganda objective；Client then can check the merchandise news in merchandise display area by marketing system
All commodity are voluntarily browsed, and donning system experience wearing effect is tried by 3D after commodity are chosen, regarded by sound
Frequency module is seeked advice from businessman, completes to pay by payment system.The integrated touch-control interaction of the marketing system of embodiment 1, human body
Sensing, KINECT 3D body-sensings try on wear, long-distance video exchange, on-line payment, the function such as self-help print, by man-machine interaction experience
Accomplish ultimate attainment.Can not be limited by time, place, realize both parties' online exchange, pay on line, kinds of goods self-service dealing, section
Human-saving, convenient transaction.
Embodiment 2
Real estate industry's competition constantly aggravates, and traditional marketing methods are difficult to attract concern of the people to project.Implement
The LED intelligent marketing advertisement service systems of example 2 integrate image, picture, sound, word, increase dealing with human-computer interaction double
The effective communication of side, with communication functions such as the collection of big data technical optimization information, processing, integration, collects customer group at certain
Period to the concern of some information and receives the data such as custom, targetedly publicizes building information, innovates real estate marketing methods,
Increase real estate power of influence.
The LED intelligent marketing advertisement service systems of embodiment 2, including cloud platform, ad system and marketing system；The cloud
Platform is communicated with ad system and marketing system respectively.
The ad system includes that control module I and display module I, the display module I are electrically connected with control module I,
The display module I carries out advertisement broadcasting according to the control of control module I.
The marketing system includes control system and information interaction system；The control system includes control module II；Institute
Stating information interaction system includes display module II, touch modules, audio frequency and video module, induction module and KINECT 3D body-sensing modules；
The display module II, touch modules, audio frequency and video module and induction module；Electrically connect with control module II respectively.Shown display
Module ii, for display information；Receive the information of control module II transmission；Receive and execute the instruction that control module II sends.
The touch modules, for gathering the information of customer's input, and communicate information to control module II；Receive and execute control mould
The instruction that block II sends.The audio frequency and video module, for gathering the audio/video information of customer and sending control module II to；Receive
The audio/video information of control module II transmission is simultaneously played for showing；Receive and execute the instruction that control module II sends.Described
Induction module, for sensing whether all directions have gtoal setting, and the distance of each target of measurement and marketing system, and will letter
Breath passes to control module II；Receive and execute the instruction that control module II sends.The KINECT 3D body-sensings module is in order to carrying
For virtual scene；Receive and execute the instruction that control module II sends.Control module II, for receiving the touch mould
The information of block, the audio frequency and video module, the induction module and Kinect 3D body-sensings module collection, at row information of going forward side by side
Reason；Information is sent to the display module II and the audio frequency and video module；Control the display module II, the touch modules,
The audio frequency and video module, the induction module and the KINECT 3D body-sensing modules.
Further, the marketing system also includes self-help print module, described self-help print module and control module
II is electrically connected.When client's touch-control is interacted, content interested can self-help print into reward voucher or advertising page, so as to realize
Advertisement is quickly landed, and facilitates client's memory storage, realizes client's drain of solid shop/brick and mortar store.
Further, the cloud platform is communicated for one-to-many with the ad system, and the cloud platform carries out region commodity
Demand analyses, and dependent merchandise information is pushed to ad system according to analysis result.Cloud platform is counted according to customer demand greatly
According to analysis, it is different advertisement selection best illustrated places, realizes that nationwide focus commercial circle advertisement radio hookup, dynamic are promoted, guiding
Consumption.
Further, the Kinect 3D body-sensing modules include 3D body-sensing video cameras；The display module adopts LED
Outdoor high definition electrical screen；The audio frequency and video module includes audio amplifier and pick up；The touch modules adopt infrared touch panel.Wherein
Customer can enter 3D show house simulated scenarios by Kinect 3D body-sensings module, obtain splendid experience effect.
Further, the induction module includes radar induction apparatuss and infrared distance measurement module, control system I and control
Module ii can carry out the broadcasting or display of different content according to the distance of customer and marketing system.
Further, the ad system and the marketing system are communicated by network with home server.
In addition, the LED intelligent marketings advertisement service system is provided with open interface, property firm is facilitated to access special
The contents such as fixed game, provide drain under media support and line for daily warm field, the specific activity of making a show of power.
LED intelligent marketings advertisement service system in embodiment 2 is arranged out of doors, integrated advertisement broadcasting, touch-control interaction, people
The functions such as body-sensing is answered, virtual visit, remote communication, self-help print, are mainly used in premises field industry.Its ad system is played dynamic
State picture and text；Attract eyeball, strange land publicizes, increase power of influence；Big data collection, analysis, cater to his tastes.
Claims (10)
1.LED intelligent marketing advertisement service systems, it is characterised in that：Including cloud platform, ad system and marketing system；The cloud
Platform is communicated with ad system and marketing system respectively；
The ad system includes control module I and display module I, and the display module I is electrically connected with control module I, described
Display module I carries out advertisement broadcasting according to the control of control module I；
The marketing system includes control system and information interaction system；The control system includes control module II；The letter
Breath interactive system includes display module II, touch modules, audio frequency and video module, induction module and Kinect 3D body-sensing modules；
The display module II, touch modules, audio frequency and video module and induction module are electrically connected with control module II respectively；
Shown display module II, for display information；Receive the information of control module II transmission；Receive and execute control module II
The instruction for sending；
The touch modules, for gathering the information of customer's input, and communicate information to control module II；Receive and execute control
The instruction that module ii processed sends；
The audio frequency and video module, for gathering the audio/video information of customer and sending control module II to；Receive control module II
The audio/video information of transmission is simultaneously played for showing；Receive and execute the instruction that control module II sends；
Whether the induction module, have a gtoal setting for sensing all directions, and measure each target and the system of direct selling directly to households away from
From, and pass information to control module II；Receive and execute the instruction that control module II sends；
The KINECT 3D body-sensings module in order to provide virtuality scene；Receive and execute the instruction that control module II sends；
Control module II, for receiving the touch modules, the audio frequency and video module, the induction module and described
The information of Kinect 3D body-sensings module collection, row information of going forward side by side process；Send out to the display module II and the audio frequency and video module
Deliver letters breath；Control the display module II, the touch modules, the audio frequency and video module, the induction module and described
KINECT 3D body-sensing modules.
2. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：The marketing system is also wrapped
Automatically vending system is included, the automatically vending system is electrically connected with control module II.
3. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：The marketing system is also wrapped
Self-help print module is included, the self-help print module is electrically connected with control module II.
4. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：The marketing system is also wrapped
Payment system is included, the payment system is electrically connected with control module II.
5. LED intelligent marketings advertisement service system according to claim 4, it is characterised in that：The payment system includes
Display module III and module of swiping the card, the display module II, the touch modules and the display module III each use one
Individual display screen；Or the display module II, the touch modules and the display module III are respectively using a display screen
Different subregions.
6. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：The cloud platform with described
Ad system communicates for one-to-many, and the cloud platform carries out region demand for commodity analysis, and according to analysis result to ad system
Push dependent merchandise information.
7. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：Control module I and institute
The electrical connection of control module II is stated, the control module can carry out classified statistic, the control according to control module I feedack
Module ii processed is adjusted to the classification frequency for playing advertisement according to statistical result.
8. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：The KINECT 3D body-sensings
Module includes 3D body-sensing video cameras；The display module is using LED open airs high definition electrical screen；The audio frequency and video module includes sound
Case and pick up；The touch modules adopt infrared touch panel.
9. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：The induction module includes
Radar induction apparatuss and infrared distance measurement module, control system I and control module II can according to customer with sell directly to households system away from
From the broadcasting or display that carry out different content.
10. LED intelligent marketings advertisement service system according to claim 1, it is characterised in that：The ad system and institute
State marketing system to be communicated by network with home server.
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| CN107340737A (en) * | 2017-06-14 | 2017-11-10 | 上海电机学院 | A kind of general purpose controller for interactive device advertisement |
| CN107825438A (en) * | 2017-12-06 | 2018-03-23 | 山东依鲁光电科技有限公司 | City intelligent integrated service machine people and its operation method |
| CN109285294A (en) * | 2018-10-19 | 2019-01-29 | 杭州吉橙科技有限公司 | A kind of commercialization large-size screen monitors are mutually given pleasure to system |
| CN110046922A (en) * | 2018-01-17 | 2019-07-23 | 好想你健康食品股份有限公司 | A kind of marketer terminal equipment and its marketing method |
| CN110942321A (en) * | 2018-09-21 | 2020-03-31 | 上海分泽时代软件技术有限公司 | Advertisement accurate delivery method and system based on face recognition |
| CN113222642A (en) * | 2021-04-15 | 2021-08-06 | 南京有物信息科技有限公司 | Special television marketing system for stores |
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| CN110942321A (en) * | 2018-09-21 | 2020-03-31 | 上海分泽时代软件技术有限公司 | Advertisement accurate delivery method and system based on face recognition |
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