CN101071496A - Intelligent advertising playing method - Google Patents
Intelligent advertising playing method Download PDFInfo
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- CN101071496A CN101071496A CNA200610078841XA CN200610078841A CN101071496A CN 101071496 A CN101071496 A CN 101071496A CN A200610078841X A CNA200610078841X A CN A200610078841XA CN 200610078841 A CN200610078841 A CN 200610078841A CN 101071496 A CN101071496 A CN 101071496A
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Abstract
The invention discloses a smart broadcast advertising methods, composites with networks, content distribution system, programs, advertisement and network terminals and network users. Based on network users registered users of information reflect the age, sex, occupation, region, such as the basic personal preferences and through statistical classification of network users to watch different programs and advertising time to reflect user categories, thereby Content distribution system choosing the most consistent with the needs of advertisers network type ads user groups to enhance the effectiveness of advertising viewing. Because according to user behavior and habits of different needs, different types of advertising with the corresponding types of multimedia programming is sent to specific attributes of the crowd realized the minimum cost of advertising and advertising effectiveness and relevance of the effect of the greatest value.
Description
Technical field
The present invention relates to a kind of advertisement broadcast method, particularly a kind of intelligent advertisement tissue and broadcasting method on network.
Background technology
Existing advertisement, it is big to throw in area, the expense height, and the audient is unclear, causes most of fund only to cover a small amount of associated user.On network, if by adding up user's feature, throw in respective advertisement according to the different user situation, then the input of advertisement is little, and directly covers the associated user, and income can improve greatly.If can also sum up the matching relationship of program and advertisement in addition by feedback, improve advertising effect.
Summary of the invention
The present invention has overcome the crowd's that do not distinguish of conventional ads put-on method, and a kind of intelligent advertising playing method is provided, and comprises that network, content delivering system, program, advertisement, the network terminal and the network user form.Content delivering system reaches by the statistics network user according to individual basic conditions such as network user's log-on message reflection age of user, sex, occupation, region, hobbies and watches the programs of different classification and the time reflection class of subscriber of advertisement, thereby select to meet most the network user colony classification advertisement delivery of advertiser's demand, improve the validity that advertisement is watched.
Described intelligent advertising playing method is characterized in that, described advertisement is one or more the combination in literal, static images, dynamic picture, picture group, video, the audio frequency.
Described intelligent advertising playing method is characterized in that, described advertisement display mode is intercutted in program broadcast process, occupies the form of display screen complete picture, or is positioned at the form that occupies program part picture of screen peripheral position in the playing programs process.
Described intelligent advertising playing method is characterized in that, the network terminal of use is set-top box or network player digital information household electrical appliances.
Described intelligent advertising playing method is characterized in that, according to user's program request, F.F., replay or time of stopping certain program and supporting advertisement generates the behavioural habits and different demands that dynamic program is reported automatic analysis user with number of times.
Described intelligent advertising playing method is characterized in that, when fault that recoverable temporary transient data supply do not go up takes place Network Transmission, plays the advertisement of downloading in advance or being stored on the network terminal.This moment, the one side network data constantly deposited the buffering of the network terminal in, and the network terminal is play prearranged advertisement simultaneously on the other hand.
Described intelligent advertising playing method is characterized in that, when the network user watches advertisement, can select to prolong advertisement content according to specific indication, play associated content or jump in the electronic commerce procedure.
Described intelligent advertising playing method is characterized in that, when the network user watches program or advertisement, can select suggestion or input feedback according to specific indication.
Described intelligent advertising playing method is characterized in that, the user can pay according to how much the saving of interior perhaps time of the given ad of watching when selecting or search for program.
Described intelligent advertising playing method is characterized in that, the Web publishing system realizes by P2P distributed technology, makes network transmission efficiency higher.
Description of drawings
Embodiment
Embodiment 1 (targeted ads player method)
Targeted ads player method of the present invention, the advertisement that will play is in advance sorted out according to existing subscriber's classification and stock's program category, when user's program request class program, and the advertisement insertion of class of subscriber and program category correlativity maximum or be organized in and be pushed to the user in the program, in program or playing programs have after finishing corresponding link can continue to watch or subscribe to content in the advertisement.When the user watches certain class broadcast program, in program, intercut advertisement with class of subscriber and program category correlativity maximum.After the user also can click certain advertisement link, revising the own interested advertisement classification of modification in the attribute.
Claims (10)
1, a kind of intelligent advertising playing method comprises that network, content delivering system, program, advertisement, the network terminal and the network user form.Content delivering system reaches by the statistics network user according to individual basic conditions such as network user's log-on message reflection age of user, sex, occupation, region, hobbies and watches the programs of different classification and the time reflection class of subscriber of advertisement, thereby select to meet most the network user colony classification advertisement delivery of advertiser's demand, improve the validity that advertisement is watched.
2, intelligent advertising playing method according to claim 1 is characterized in that, described advertisement is one or more the combination in literal, static images, dynamic picture, picture group, video, the audio frequency.
3, intelligent advertising playing method according to claim 2, it is characterized in that, described advertisement display mode is intercutted in program broadcast process, occupies the form of display screen complete picture, or is positioned at the form that occupies program part picture of screen peripheral position in the playing programs process.
4, intelligent advertising playing method according to claim 1 is characterized in that, the network terminal of use is set-top box or network player digital information household electrical appliances.
5, intelligent advertising playing method according to claim 1 is characterized in that, according to user's program request, F.F., replay or time of stopping certain program and supporting advertisement generates the behavioural habits and different demands that dynamic program is reported automatic analysis user with number of times.
6, intelligent advertising playing method according to claim 1 is characterized in that, when fault that recoverable temporary transient data supply do not go up takes place Network Transmission, plays the advertisement of downloading in advance or being stored on the network terminal.This moment, the one side network data constantly deposited the buffering of the network terminal in, and the network terminal is play prearranged advertisement simultaneously on the other hand.
7, intelligent advertising playing method according to claim 1 is characterized in that, when the network user watches advertisement, can select to prolong advertisement content according to specific indication, play associated content or jump in the electronic commerce procedure.
8, intelligent advertising playing method according to claim 1 is characterized in that, when the network user watches program or advertisement, can select suggestion or input feedback according to specific indication.
9, intelligent advertising playing method according to claim 1 is characterized in that, the user can pay according to how much the saving of interior perhaps time of the given ad of watching when selecting or search for program.
According to the arbitrary described intelligent advertising playing method of claim 1 to 9, it is characterized in that 10, the Web publishing system realizes by P2P distributed technology, makes network transmission efficiency higher.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA200610078841XA CN101071496A (en) | 2006-05-10 | 2006-05-10 | Intelligent advertising playing method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA200610078841XA CN101071496A (en) | 2006-05-10 | 2006-05-10 | Intelligent advertising playing method |
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| CN101071496A true CN101071496A (en) | 2007-11-14 |
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Cited By (30)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010031294A1 (en) * | 2008-09-16 | 2010-03-25 | 中兴通讯股份有限公司 | De-massing method of position advertising service based on regional strategy and system thereof |
| CN101918967A (en) * | 2007-12-27 | 2010-12-15 | 吉尼赛斯电信实验室公司 | Dynamic advertising put-on method based on client and responding ability statistics |
| CN102036117A (en) * | 2010-12-31 | 2011-04-27 | 广东九联科技股份有限公司 | Television program broadcasting method for remembering user interests and system thereof |
| CN102194374A (en) * | 2010-03-02 | 2011-09-21 | 大众电脑股份有限公司 | System and method for automatically displaying advertisement |
| CN102289493A (en) * | 2011-08-16 | 2011-12-21 | 徐坚 | Multifunctional travel information system based on high-definition camera pickup and fluent playing technology |
| CN102460422A (en) * | 2009-04-06 | 2012-05-16 | 凯帝珂公司 | Method and apparatus for displaying search results while preparing a media plan |
| CN101588216B (en) * | 2008-05-21 | 2012-05-23 | 华为技术有限公司 | Method, device and system for realizing media content playing in an interrupting way by internet protocol (IP) television |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN103268454A (en) * | 2012-12-18 | 2013-08-28 | 北京奇虎科技有限公司 | Display control method and system for data opened by user |
| WO2015058557A1 (en) * | 2013-10-21 | 2015-04-30 | 华为技术有限公司 | Advertisement insertion method and device during video playback |
| CN104780394A (en) * | 2015-03-24 | 2015-07-15 | 南京宇都通讯科技有限公司 | Video remote-playing habit learning method and system for handheld devices and televisions |
| CN104811762A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Internet video advertisement platform |
| CN104811819A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Advertising system based on interaction network |
| CN104811769A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Online video-based interactive advertisement system |
| CN104811764A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | System for Internet video advertisement |
| CN104811767A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Internet video advertisement system |
| CN104951967A (en) * | 2015-07-15 | 2015-09-30 | 黄效光 | Cash dividend advertisement |
| CN104967877A (en) * | 2014-10-31 | 2015-10-07 | 腾讯科技（北京）有限公司 | Method and apparatus for obtaining abnormal information generated when video is played |
| CN105007211A (en) * | 2014-04-17 | 2015-10-28 | 中兴通讯股份有限公司 | Message group sending method and apparatus, webpage display method, and search display method |
| CN105280208A (en) * | 2015-11-03 | 2016-01-27 | 广东欧珀移动通信有限公司 | Method and device for adjusting display format of lyrics |
| CN105719152A (en) * | 2014-12-05 | 2016-06-29 | 深圳富泰宏精密工业有限公司 | Advertisement pushing system and method |
| CN105847945A (en) * | 2016-04-25 | 2016-08-10 | 乐视控股（北京）有限公司 | Video acceleration method and device |
| CN105898540A (en) * | 2016-05-31 | 2016-08-24 | 无锡天脉聚源传媒科技有限公司 | Program information data processing method and device |
| CN106157096A (en) * | 2016-07-29 | 2016-11-23 | 王晓光 | Recommend concrete grammar and the system of video ads |
| CN106504686A (en) * | 2016-12-30 | 2017-03-15 | 山东依鲁光电科技有限公司 | LED intelligent marketing advertisement service systems |
| CN106651470A (en) * | 2017-01-12 | 2017-05-10 | 安徽大尺度网络传媒有限公司 | Directed advertisement promotion system based on user behavior prediction analysis |
| WO2018103039A1 (en) * | 2016-12-08 | 2018-06-14 | Alibaba Group Holding Limited | Machine learning in message distribution |
| CN108174246A (en) * | 2017-12-20 | 2018-06-15 | 北京智驿信息技术有限责任公司 | A kind of method and device of distributing video advertisement |
| CN108510303A (en) * | 2017-04-19 | 2018-09-07 | 腾讯科技（深圳）有限公司 | Advertisement placement method and device |
| CN109389904A (en) * | 2017-08-10 | 2019-02-26 | 丰田自动车株式会社 | Digital signage control device, digital signage control method and computer storage medium |
-
2006
- 2006-05-10 CN CNA200610078841XA patent/CN101071496A/en active Pending
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|---|---|---|---|---|
| CN101918967A (en) * | 2007-12-27 | 2010-12-15 | 吉尼赛斯电信实验室公司 | Dynamic advertising put-on method based on client and responding ability statistics |
| CN101918967B (en) * | 2007-12-27 | 2019-05-31 | 格林登美国第二控股有限责任公司 | The dynamic advertising put-on method counted based on client and responding ability |
| CN101588216B (en) * | 2008-05-21 | 2012-05-23 | 华为技术有限公司 | Method, device and system for realizing media content playing in an interrupting way by internet protocol (IP) television |
| WO2010031294A1 (en) * | 2008-09-16 | 2010-03-25 | 中兴通讯股份有限公司 | De-massing method of position advertising service based on regional strategy and system thereof |
| CN102460422A (en) * | 2009-04-06 | 2012-05-16 | 凯帝珂公司 | Method and apparatus for displaying search results while preparing a media plan |
| CN102194374B (en) * | 2010-03-02 | 2012-11-21 | 大众电脑股份有限公司 | System and method for automatically displaying advertisement |
| CN102194374A (en) * | 2010-03-02 | 2011-09-21 | 大众电脑股份有限公司 | System and method for automatically displaying advertisement |
| CN102036117A (en) * | 2010-12-31 | 2011-04-27 | 广东九联科技股份有限公司 | Television program broadcasting method for remembering user interests and system thereof |
| CN102289493A (en) * | 2011-08-16 | 2011-12-21 | 徐坚 | Multifunctional travel information system based on high-definition camera pickup and fluent playing technology |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN103268454A (en) * | 2012-12-18 | 2013-08-28 | 北京奇虎科技有限公司 | Display control method and system for data opened by user |
| CN103268454B (en) * | 2012-12-18 | 2017-05-17 | 北京奇虎测腾科技有限公司 | Display control method and system for data opened by user |
| WO2015058557A1 (en) * | 2013-10-21 | 2015-04-30 | 华为技术有限公司 | Advertisement insertion method and device during video playback |
| CN105007211A (en) * | 2014-04-17 | 2015-10-28 | 中兴通讯股份有限公司 | Message group sending method and apparatus, webpage display method, and search display method |
| CN104967877A (en) * | 2014-10-31 | 2015-10-07 | 腾讯科技（北京）有限公司 | Method and apparatus for obtaining abnormal information generated when video is played |
| CN105719152A (en) * | 2014-12-05 | 2016-06-29 | 深圳富泰宏精密工业有限公司 | Advertisement pushing system and method |
| CN104780394A (en) * | 2015-03-24 | 2015-07-15 | 南京宇都通讯科技有限公司 | Video remote-playing habit learning method and system for handheld devices and televisions |
| CN104780394B (en) * | 2015-03-24 | 2018-05-08 | 南京宇都通讯科技有限公司 | The Video Remote of a kind of handheld device and TV plays behavior learning method and system |
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| CN104811769A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Online video-based interactive advertisement system |
| CN104811764A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | System for Internet video advertisement |
| CN104811762A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Internet video advertisement platform |
| CN104811819A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Advertising system based on interaction network |
| CN104951967A (en) * | 2015-07-15 | 2015-09-30 | 黄效光 | Cash dividend advertisement |
| CN105280208A (en) * | 2015-11-03 | 2016-01-27 | 广东欧珀移动通信有限公司 | Method and device for adjusting display format of lyrics |
| CN105280208B (en) * | 2015-11-03 | 2018-01-19 | 广东欧珀移动通信有限公司 | A kind of method and device for the display format for adjusting the lyrics |
| CN105847945A (en) * | 2016-04-25 | 2016-08-10 | 乐视控股（北京）有限公司 | Video acceleration method and device |
| CN105898540A (en) * | 2016-05-31 | 2016-08-24 | 无锡天脉聚源传媒科技有限公司 | Program information data processing method and device |
| CN106157096A (en) * | 2016-07-29 | 2016-11-23 | 王晓光 | Recommend concrete grammar and the system of video ads |
| WO2018103039A1 (en) * | 2016-12-08 | 2018-06-14 | Alibaba Group Holding Limited | Machine learning in message distribution |
| CN106504686A (en) * | 2016-12-30 | 2017-03-15 | 山东依鲁光电科技有限公司 | LED intelligent marketing advertisement service systems |
| CN106651470A (en) * | 2017-01-12 | 2017-05-10 | 安徽大尺度网络传媒有限公司 | Directed advertisement promotion system based on user behavior prediction analysis |
| CN108510303A (en) * | 2017-04-19 | 2018-09-07 | 腾讯科技（深圳）有限公司 | Advertisement placement method and device |
| CN109389904A (en) * | 2017-08-10 | 2019-02-26 | 丰田自动车株式会社 | Digital signage control device, digital signage control method and computer storage medium |
| CN108174246A (en) * | 2017-12-20 | 2018-06-15 | 北京智驿信息技术有限责任公司 | A kind of method and device of distributing video advertisement |
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