CN105847945A - Video acceleration method and device - Google Patents

Video acceleration method and device Download PDF

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Publication number
CN105847945A
CN105847945A CN201610262314.8A CN201610262314A CN105847945A CN 105847945 A CN105847945 A CN 105847945A CN 201610262314 A CN201610262314 A CN 201610262314A CN 105847945 A CN105847945 A CN 105847945A
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China
Prior art keywords
advertisement
cached
video
play
local storage
Prior art date
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Pending
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CN201610262314.8A
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Chinese (zh)
Inventor
高俊爽
敖伟波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
LeTV Holding Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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LeTV Holding Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Priority to CN201610262314.8A priority Critical patent/CN105847945A/en
Publication of CN105847945A publication Critical patent/CN105847945A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331Caching operations, e.g. of an advertisement for later insertion during playback
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a video acceleration method and device. A client is configured to receive the buffer list of advertisement materials sent by an advertisement server; when it is detected that the buffer triggers the operation, the advertisement materials are buffered to a local storage according to the buffer list; when a video is played, and the advertisement materials buffered at local are read and played. Therefore the video acceleration method and device are able to accurately calculate and buffer a first advertisement material to be played in advance, and the local advertisement materials are taken at playing, so that the speed of starting to play the video is enhanced and the user experience is improved.

Description

A kind of video acceleration method and device
Technical field
The present invention relates to networking technology area, specifically include a kind of video acceleration method and device.
Background technology
Internal video industry generally provides free video content, but can insert before video content is play Video ads carries out commercialization.The client of video playback is by equipment performance and network speed shadow at present Ringing, if that inserts advertisement acts that to broadcast speed slow, the broadcasting user that rises that will directly affect client is experienced. Here rise broadcast speed refer to click on video playback to video occur first frame broadcasting time time-consuming.
Speed is broadcast, the optimization method of prior art: the video ads that client can will finish playing for rising Material is cached to this locality, in order to reads local advertising material file when that next time playing, upgrades and broadcast speed Degree.But the method cannot ensure to rise for the first time to broadcast speed, and, caching if not next time first Video ads, will be unable to promote rising and broadcast speed next time.
Summary of the invention
Technical problem
In view of this, the technical problem to be solved in the present invention is, how to provide a kind of video acceleration method and Device can calculate and cache in advance first ad material that will play accurately, thus has accelerated to broadcast speed Degree, improves Consumer's Experience.
Solution
For solving above technical problem, the present invention provides a kind of video ads accelerated method in first aspect, Including:
Client receives the cache list of the ad material that Advertisement Server sends;
When caching trigger action being detected, according to described cache list, described ad material is cached to this Ground memorizer;
When playing described video, read the described ad material of local cache and play.
In a kind of possible implementation, described cache list is according to the row of at least one in following parameter Sequence draws:
The history light exposure of the ad material of the first location advertising, the throwing of the ad material of the first location advertising Put the cycle, the input frequency of the ad material of the first location advertising, the ad material of the first location advertising Weight.
In a kind of possible implementation, described caching trigger action includes:
The unlatching operation of described client and/or described client are switched to the handover operation on backstage.
In a kind of possible implementation, during the described video of described broadcasting, read the described of local cache Ad material broadcasting also include:
When playing described video, it may be judged whether need to play advertisement, if need not play described advertisement, then Directly play described video;
If desired play described advertisement, then judge that described advertisement to be play has been cached to described Ground memorizer, if being cached to described local storage, then plays locally stored described ad material;
If described advertisement is uncached to described local storage, then request Advertisement Server downloads described advertisement Material plays out.
In a kind of possible implementation, described described ad material is cached to local storage bag Include:
If the described ad material definition of storage exceedes described local storage on described Advertisement Server The described ad material cached, then be cached to described by the described ad material on described Advertisement Server Local storage, replaces existing material;Or
If the time of the described ad material on described Advertisement Server stores than on described local storage Described ad material update, then the described ad material on described Advertisement Server is cached to described Ground memorizer, replaces existing material.
The present invention provides a kind of video ads accelerator on the other hand, including:
Receiver module, for receiving the cache list of the ad material that Advertisement Server sends in client;
Cache module, is connected with described receiver module, is used for when caching trigger action being detected, according to Described ad material is cached to local storage by described cache list;
Playing module, is connected with described cache module, when being used for playing described video, reads local cache Described ad material and play.
In a kind of possible implementation, described cache list is according to the row of at least one in following parameter Sequence draws:
The history light exposure of the ad material of the first location advertising, the throwing of the ad material of the first location advertising Put the cycle, the input frequency of the ad material of the first location advertising, the ad material of the first location advertising Weight.
In a kind of possible implementation, described caching trigger action includes:
The unlatching operation of described client and/or described client are switched to the handover operation on backstage.
In a kind of possible implementation, described playing module also includes:
First judge module, is connected with described cache module, is used for judging whether to need to play advertisement, as Fruit need not play described advertisement, the most directly plays described video;
Second judge module, is connected with described first judge module, for judging described advertisement to be play Being cached to described local storage, if being cached to described local storage, then having play this The described ad material of ground storage;
If described advertisement is uncached to described local storage, then request Advertisement Server downloads described advertisement Material plays out.
In a kind of possible implementation, described described ad material is cached to local storage bag Include:
If the described ad material definition of storage exceedes described local storage on described Advertisement Server The described ad material cached, then be cached to described by the described ad material on described Advertisement Server Local storage, replaces existing material;Or
If the time of the described ad material on described Advertisement Server stores than on described local storage Described ad material update, then the described ad material on described Advertisement Server is cached to described Ground memorizer, replaces existing material.
Beneficial effect
A kind of video ads acceleration method and device that the present invention provides, receives advertising service by client The cache list of the ad material that device sends;When caching trigger action being detected, according to described caching row Described ad material is cached to local storage by table;When playing described video, read the institute of local cache State ad material and play, thereby, it is possible to will calculate accurately and be cached to first will play in advance Ad material, transfers local advertising material when playing, thus promotes video and rise and broadcast speed, promotes user Experience.
According to below with reference to the accompanying drawings to detailed description of illustrative embodiments, the further feature of the present invention and side Face will be clear from.
Accompanying drawing explanation
The accompanying drawing of the part comprising in the description and constituting description together illustrates with description The exemplary embodiment of the present invention, feature and aspect, and for explaining the principle of the present invention.
Fig. 1 illustrates the flow chart of the video acceleration method that the embodiment of the present invention provides.
Fig. 2 illustrates the flow chart of the video acceleration method that another embodiment of the present invention provides.
Fig. 3 illustrates the block diagram of the video accelerator that another embodiment of the present invention provides.
Fig. 4 illustrates the block diagram of the video accelerator that another embodiment of the present invention provides.
Detailed description of the invention
Various exemplary embodiments, feature and the aspect of the present invention is described in detail below with reference to accompanying drawing.Attached Reference identical in figure represents the same or analogous element of function.Although enforcement shown in the drawings The various aspects of example, but unless otherwise indicated, it is not necessary to accompanying drawing drawn to scale.
The most special word " exemplary " means " as example, embodiment or illustrative ".Here as Any embodiment illustrated by " exemplary " should not necessarily be construed as preferred or advantageous over other embodiments.
It addition, in order to better illustrate the present invention, detailed description of the invention below gives numerous Detail.It will be appreciated by those skilled in the art that do not have some detail, the present invention is equally Implement.In some instances, method well known to those skilled in the art, means, element are not made in detail Thin description, in order to highlight the purport of the present invention.
In embodiments of the present invention, the executive agent related to include mobile communication terminal (such as mobile phone, Panel computer etc.) and video playback apparatus (such as intelligent television, network machine top box etc.).Implementing Cheng Zhong, mobile communication terminal and video playback apparatus are each independent, can realize the embodiment of the present invention respectively and carry The technical scheme of confession.
In embodiments of the present invention, the executive agent related to include mobile communication terminal (such as mobile phone, Panel computer etc.) and video playback apparatus (such as intelligent television, network machine top box etc.).Implementing Cheng Zhong, mobile communication terminal and video playback apparatus are each independent, connect each other again simultaneously, can distinguish real The technical scheme that the existing embodiment of the present invention provides.
Embodiment 1
Fig. 1 illustrates the flow chart of the video acceleration method that the embodiment of the present invention provides, as it is shown in figure 1, should Method includes:
Step S1, client receive the cache list of the ad material that Advertisement Server sends.
According to embodiments of the present invention, in video display process, the advertisement that video is previously inserted into is pasted before being referred to as Sheet advertisement, if front bumper advertisements countdown is 60s, may be that tetra-videos of 15s_15s_15s_15s are wide Announcement material forms, and the advertisement of the 15s of the only first location advertising just can upgrade video and play broadcasting speed, Otherwise the video ads of other positions then cannot upgrade and broadcast speed.Advertisement Server end is according to throwing in the The history light exposure of the ad material of one location advertising, the input week of the ad material of the first location advertising Phase, the input frequency of the ad material of the first location advertising, the weight of the ad material of the first location advertising Add up Deng directed information, calculate N before ranking of each time period on the same day according to predetermined ordering rule Ad material, forms an ad material list divided according to the time period.Ad material list can be determined Phase updates, or is updated when the client accessed initiates request, after Advertisement Server end will update Ad material list send to the client being linked into Advertisement Server.
Wherein, ordering rule can be made up of one-parameter, it is also possible to is made up of multiparameter.Such as, Radix Salviae Miltiorrhizae Number can only consider the history light exposure of the ad material of certain time period the first location advertising, according to exposure The height sequence of amount;Can also according to throwing in the frequency, Advertisement Server obtain in certain time period each extensively Accuse the material input frequency at the first location advertising, according to throwing in frequency height sequence.For multiparameter Ordering rule, can consider the ad material history light exposure of the first location advertising, throws in the cycle, Throwing in the frequency, the factor such as weight, in providing certain time period, each ad material is at the first location advertising Sequence.Such as, for the emphasis advertisement of this cycle, a high weighted value can be given, utilize computing formula: (history light exposure+input frequency * throws in the cycle) * weight, draws a sequence radix, according to this row Sequence radix is ranked up.Certainly, ordering rule can also be adjusted according to the actual requirements by engineering staff, Above sortord is only citing, does not constitute the restriction for the present invention.
Step S2, detect caching trigger action time, according to described cache list by described advertisement element Material is cached to local storage.
According to embodiments of the present invention, when caching trigger action being detected, client i.e. opens caching.Its In, caching trigger action can be the unlatching operation that user opens client, or foreground is transported by user The client of row is switched to the handover operation on backstage.
Further, triggering caching simultaneously, client can ask Advertisement Server to configure advertisement The memory size of material caching, according to the memory size of Advertisement Server configuration, client is in local service Device distributes memory space in order to memory buffers to local ad material.
Further, the ad material being cached to this locality is needed the storage space information taken to send out by client Delivering to advertisement SDK, advertisement SDK after triggering caching, Asynchronous Request Advertisement Server is carried out Prestrain ad material, and according to cache list, ad material is cached in the memory space of distribution.? During carrying out caching ad material, if finding, on Advertisement Server, the ad material definition of storage surpasses Cross the local ad material of the same name cached, then the ad material on Advertisement Server has been cached to this Ground, replaces existing material;Equally, if the ad material time detected on Advertisement Server is wider than local Announcement material updates, then the ad material on Advertisement Server is cached to this locality, replaces existing material.
Caching uses asynchronous downloading mode that ad material is cached to this locality herein, and asynchronous download refers to visitor While family end runs, carrying out ad material and be cached to the download of this locality, asynchronous mode ensure that It is seemingly-dead that multiple materials need not have client when of download.Due to locally stored limited space, After the memory space of distribution is filled with, new ad material can cover time old ad material the earliest.
Step S3, when playing described video, read the described ad material of local cache and play.
According to embodiments of the present invention, after operation video playback being detected, client is to video server Initiate playing request;In response to this playing request, video server send the relevant information of described video to Client;Client resolves the relevant information of described video, and the advertising listing therefrom extracting insertion sends To advertisement SDK.Advertisement SDK, according to the locally-downloaded ad material file of advertising listing comparison, reads Local cache ad material, plays out, it is achieved quickly rises and broadcasts.
The video acceleration method that the present invention provides, by ad material is cached to this locality in advance, is playing Directly play the ad material of this locality during advertisement, accelerated to broadcast speed, improve Consumer's Experience.
In a kind of possible implementation, as in figure 2 it is shown, after operation video playback being detected, First having to judge whether to need to play advertisement, if need not play advertisement, the most directly playing described video; If needing to play advertisement, determine whether that advertisement to play has been cached to this locality, if It is cached to this locality, then plays local advertising material;If advertisement is uncached to this locality, then ask advertising service Device downloads ad material plays out.
Further, after advertisement finishes playing, advertisement SDK adds up the data such as advertisement exposure and click, And the data such as described advertisement exposure and click are sent to Advertisement Server.Advertisement Server receives above After the data such as advertisement exposure and click, respective advertisement material data is updated.
Thus, it is possible to the broadcasting situation of accurate count ad material, in order to update the corresponding ginseng of ad material Number, it is possible to help sort method.
Embodiment 2
Fig. 3 illustrates the structural representation of a kind of video accelerator 1 provided according to embodiments of the present invention, As it is shown on figure 3, this device 1 includes: receiver module 11, cache module 12, playing module 13.
Receiver module 11, for receiving the caching row of the ad material that Advertisement Server sends in client Table.Cache module 12, is connected with described receiver module 11, is used for when caching trigger action being detected, According to described cache list, described ad material is cached to local storage.Playing module 13, with described Cache module 12 connects, and when being used for playing described video, reads the described ad material of local cache also Play.
Thus, by ad material being cached in advance this locality, directly play this locality when playing advertisement Ad material, has accelerated to broadcast speed, has improve Consumer's Experience.
In a kind of possible implementation, as shown in Figure 4, described playing module 13 also includes: the One judge module 131, the second judge module 132.First judge module 131, with described cache module 12 connect, and being used for judging whether to need to play advertisement, if need not play advertisement, the most directly playing institute State video.Second judge module 132, is connected with described first judge module 131, to broadcast for judgement The advertisement put has been cached to this locality, if being cached to this locality, then plays local advertising material; If advertisement is uncached to this locality, then request Advertisement Server downloads ad material plays out.
The function of the most each module is corresponding with the method in embodiment 1, does not repeats them here.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited to In this, any those familiar with the art, can be easily in the technical scope that the invention discloses Expect change or replace, all should contain within protection scope of the present invention.Therefore, the protection of the present invention Scope should be as the criterion with described scope of the claims.

Claims (10)

1. a video ads player method, it is characterised in that including:
Receive the cache list of the ad material that Advertisement Server sends;
When caching trigger action being detected, according to described cache list, described ad material is cached to this Ground memorizer;
When playing described video, read the described ad material of local cache and play.
Video ads accelerated method the most according to claim 1, it is characterised in that described caching List draws according to the sequence of at least one in following parameter:
The history light exposure of the ad material of the first location advertising, the throwing of the ad material of the first location advertising Put the cycle, the input frequency of the ad material of the first location advertising, the ad material of the first location advertising Weight.
Video ads accelerated method the most according to claim 1 and 2, it is characterised in that described Caching trigger action includes:
The unlatching operation of client and/or described client are switched to the handover operation on backstage.
Video ads accelerated method the most according to claim 1 and 2, it is characterised in that described When playing described video, described ad material the broadcasting of reading local cache also include:
When playing described video, it may be judged whether need to play advertisement, if need not play described advertisement, then Directly play described video;
If desired play described advertisement, then judge that described advertisement to be play has been cached to described Ground memorizer, if being cached to described local storage, then plays locally stored described ad material;
If described advertisement is uncached to described local storage, then request Advertisement Server downloads described advertisement Material plays out.
Video ads accelerated method the most according to claim 1 and 2, it is characterised in that described Described ad material is cached to local storage include:
If the described ad material definition of storage exceedes described local storage on described Advertisement Server The described ad material cached, then be cached to described by the described ad material on described Advertisement Server Local storage, replaces existing material;Or
If the time of the described ad material on described Advertisement Server stores than on described local storage Described ad material update, then the described ad material on described Advertisement Server is cached to described Ground memorizer, replaces existing material.
6. a video ads playing device, it is characterised in that including:
Receiver module, for receiving the cache list of the ad material that Advertisement Server sends in client;
Cache module, is connected with described receiver module, is used for when caching trigger action being detected, according to Described ad material is cached to local storage by described cache list;
Playing module, is connected with described cache module, when being used for playing described video, reads local cache Described ad material and play.
Video ads accelerator the most according to claim 6, it is characterised in that described caching List draws according to the sequence of at least one in following parameter:
The history light exposure of the ad material of the first location advertising, the throwing of the ad material of the first location advertising Put the cycle, the input frequency of the ad material of the first location advertising, the ad material of the first location advertising Weight.
8. according to the video ads accelerator described in claim 6 or 7, it is characterised in that described Caching trigger action includes:
The unlatching operation of described client and/or described client are switched to the handover operation on backstage.
9. according to the video ads accelerator described in claim 6 or 7, it is characterised in that described Playing module also includes:
First judge module, is connected with described cache module, is used for judging whether to need to play advertisement, as Fruit need not play described advertisement, the most directly plays described video;
Second judge module, is connected with described first judge module, for judging described advertisement to be play Being cached to described local storage, if being cached to described local storage, then having play this The described ad material of ground storage;
If described advertisement is uncached to described local storage, then request Advertisement Server downloads described advertisement Material plays out.
10. according to the video ads accelerator described in claim 6 or 7, it is characterised in that described Described ad material is cached to local storage include:
If the described ad material definition of storage exceedes described local storage on described Advertisement Server The described ad material cached, then be cached to described by the described ad material on described Advertisement Server Local storage, replaces existing material;Or
If the time of the described ad material on described Advertisement Server stores than on described local storage Described ad material update, then the described ad material on described Advertisement Server is cached to described Ground memorizer, replaces existing material.
CN201610262314.8A 2016-04-25 2016-04-25 Video acceleration method and device Pending CN105847945A (en)

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CN109618179A (en) * 2019-01-21 2019-04-12 北京数码视讯软件技术发展有限公司 Ultra high-definition net cast quickly plays broadcasting method and device
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CN111666431A (en) * 2020-07-01 2020-09-15 成都新潮传媒集团有限公司 Method and device for sorting advertisement play lists
CN111666431B (en) * 2020-07-01 2024-05-28 成都屏盟科技有限公司 Advertisement play list ordering method and device
CN112187874A (en) * 2020-09-09 2021-01-05 广州市妇女儿童医疗中心(广州市妇幼保健院、广州市儿童医院、广州市妇婴医院、广州市妇幼保健计划生育服务中心) Lactation information transmission method, lactation information transmission device, computer equipment and storage medium

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