CN109905777A - Advertisement demonstration method and device - Google Patents
Advertisement demonstration method and device Download PDFInfo
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- CN109905777A CN109905777A CN201910250039.1A CN201910250039A CN109905777A CN 109905777 A CN109905777 A CN 109905777A CN 201910250039 A CN201910250039 A CN 201910250039A CN 109905777 A CN109905777 A CN 109905777A
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Abstract
The present invention provides advertisement demonstration method and device, terminal caches offline video and associated offline advertisement under connected state.When terminal plays offline video under no network state, the video information of currently playing offline video is obtained, offline advertisement associated with the offline video is searched out of terminal；Then, the broadcast state for playing the offline advertisement, and counting the offline advertisement obtains monitoring and statistics information.When terminal is in connected state, which is sent to monitoring of the advertisement server-side, so as to the broadcast information of monitoring of the advertisement server-side statistics advertisement, realizes and statistics and charging is carried out to the broadcasting situation of the offline advertisement of terminal plays.Moreover, the offline advertisement that terminal plays under no network state is bound with the offline video of broadcasting in advance, in such manner, it is possible to realize that collection of drama orientation launches advertisement, region orientation launches advertisement, ad click rate can be effectively improved.
Description
Technical field
The invention belongs to field of computer technology more particularly to advertisement demonstration methods and device.
Background technique
As Internet technology develops rapidly, Internet advertising is come into being, and Internet advertising is exactly to pass through the web advertisement
Platform launches advertisement on network.
Video website is one of web advertisement platform, and in video website, Internet advertising is usually to see online in user
Dispensing when seeing video, that is, the terminal that user watches video is in connected state, plays Internet advertising to user.But very
Under more scenes, user plays video cache to terminal local in the state of not networking, for example, taking the feelings such as subway, public transport
Scape.But advertisement can not be launched the video watched to user under terminal not connected state by current advertisement demonstration method
In.
Summary of the invention
In view of this, the purpose of the present invention is to provide advertisement demonstration method and device, to realize terminal in shape of not networking
Normal presentation advertisement under state, specific technical solution are as follows:
In a first aspect, applied in the terminal of user side, feature exists the present invention provides a kind of advertisement demonstration method
In, comprising:
When detecting the broadcasting offline video under no network state, the video information of the offline video is obtained；Wherein,
The offline video is stored in advance to the terminal local under connected state by the terminal, and the video information includes described
The video identifier of offline video；
Search offline advertisement associated with the offline video from the terminal based on the video information, it is described from
Line advertisement is stored in advance under connected state by the terminal to the terminal local；
The offline advertisement associated with the offline video is played, and the broadcast information for counting the offline advertisement obtains
Monitoring and statistics information；
When detecting that the terminal is in connected state, the monitoring and statistics information is sent to monitoring of the advertisement service
End.
Optionally, described when detecting that the terminal is in connected state, the monitoring and statistics information is sent to extensively
Accuse monitoring server-side, comprising:
When detecting that the terminal is in connected state, Xiang Suoshu monitoring of the advertisement server-side, which is sent, delivers the monitoring system
Count the delivery request of information；
If receiving the delivery success message that the monitoring of the advertisement server-side returns, deleted out of described terminal deliver at
The monitoring and statistics information of function；
If receiving the delivery failed message that the monitoring of the advertisement server-side returns, judgement is believed for the monitoring and statistics
Whether the delivery number that breath sends delivery request reaches delivery limited number of times；
If the delivery number reaches delivery limited number of times, the monitoring and statistics information is deleted out of described terminal；
If the delivery number is less than the delivery limited number of times, continues to send to the monitoring of the advertisement server-side and deliver
The delivery request of the monitoring and statistics information.
Optionally, the video information further includes video definition；The terminal connected state be stored in advance it is described from
The process of line advertisement, comprising:
Obtain the video identifier and video definition of the offline video downloaded；
When the terminal is in connected state, the advertisement to match with the video identifier is obtained from advertising service end and is thrown
It puts information and stores to the terminal, include ad material address set, the ad material in the advertisement impression information
Address set includes the ad material address of the ad material content of at least one corresponding advertisement clarity of same advertising logo；
Based on default clarity selection rule, advertisement clarity and the view are chosen from the ad material address set
The targeted advertisements material address for the ad material content that frequency clarity matches；
It is associated with the offline video wide from advertising service end downloading according to targeted advertisements material address
Material content is accused, and will be in ad material content storage to the terminal.
Optionally, it is described based on the video information is searched from the terminal it is associated with the offline video offline
Advertisement, comprising:
From the advertisement impression information stored in the terminal, choose and the video identifier and the offline video
The advertisement impression information that matches of broadcast state be determined as targeted advertisements impression information, the targeted advertisements impression information includes
Advertisement validity period and ad material address set；
It is excellent according to clarity in the default clarity selection rule if current time was in the advertisement validity period
The sequence of first grade from high to low chooses the ad material address that advertisement clarity matches with the video definition；
Parse the filename that the ad material address obtains ad material content；
Search the ad material content for whether being stored in the terminal and matching with the filename；
If finding the ad material content to match with the filename, it is determined that the ad material content be with it is described
The associated offline advertisement of offline video；
If not finding the ad material content to match with the filename, it is described according to described default to return to execution
The sequence of clarity priority from high to low in clarity selection rule chooses advertisement clarity and the video definition phase
The step of ad material address matched；
If current time be more than the advertisement validity period, it is determined that offline advertisement associated with the offline video without
Effect.
Optionally, the process of the offline advertisement is stored in advance in connected state for the terminal, comprising:
Obtain the video identifier for the offline video downloaded；
When terminal is in connected state, the advertisement to match with the video identifier is obtained from the advertising service end and is thrown
It puts information and stores to the terminal, the advertisement impression information includes ad material address set, the ad material
Location set includes the ad material address of the ad material content of at least one corresponding advertisement clarity of same advertising logo；
It is corresponding wide from advertising service end downloading according to the ad material address in the ad material address set
It accuses material content and stores to the terminal.
Optionally, it is described based on the video information is searched from the terminal it is associated with the offline video offline
Advertisement, comprising:
From the advertisement impression information stored in the terminal, choose and the video identifier and the offline video
The advertisement impression information that matches of broadcast state be determined as targeted advertisements impression information, the targeted advertisements impression information includes
Advertisement validity period and ad material address set；
If current time was in the advertisement validity period, according to default clarity selection rule from the targeted advertisements
The ad material address that the video definition of acquisition advertisement clarity and the offline video matches in impression information；
Parse the filename that the ad material address obtains ad material content；
The ad material content to match with the filename is searched out of described terminal to be determined as and the offline video
Associated offline advertisement；
If current time be more than the advertisement validity period, it is determined that offline advertisement associated with the offline video without
Effect.
Second aspect, the present invention also provides a kind of advertising devices, applied in the terminal of user side, comprising:
First obtains module, for obtaining the offline view when detecting the broadcasting offline video under no network state
The video information of frequency；Wherein, the offline video is stored in advance to the terminal local, institute under connected state by the terminal
State the video identifier that video information includes the offline video；
Searching module, for based on the video information searched from the terminal it is associated with the offline video from
Line advertisement, the offline advertisement are stored in advance under connected state by the terminal to the terminal local；
Playing module for playing the offline advertisement associated with the offline video, and counts the offline advertisement
Broadcast information obtain monitoring and statistics information；
Monitoring information uploading module, for when detecting that the terminal is in connected state, the monitoring and statistics to be believed
Breath is sent to monitoring of the advertisement server-side.
Optionally, the monitoring information uploading module, comprising:
Delivery request sending submodule, for when detecting that the terminal is in connected state, Xiang Suoshu monitoring of the advertisement
Server-side sends the delivery request for delivering the monitoring and statistics information；
First deletes submodule, for after receiving the delivery success message of monitoring of the advertisement server-side return, from
It is deleted in the terminal and delivers successful monitoring and statistics information；
Judging submodule, for judging needle after receiving the delivery failed message that the monitoring of the advertisement server-side returns
Whether the delivery number for sending delivery request to the monitoring and statistics information reaches delivery limited number of times；When the delivery number is small
When the delivery limited number of times, triggers the delivery request sending submodule and continue to send the throwing for delivering the monitoring and statistics information
Pass request；
Second deletes submodule, for being deleted after the delivery number reaches and delivers limited number of times out of described terminal
The monitoring and statistics information.
Optionally, the video information further includes video definition；Described device further include:
Second obtains module, for obtaining the video identifier and video definition of the offline video downloaded；
Third obtains module, for being obtained and the video mark from advertising service end when the terminal is in connected state
Sensible matched advertisement impression information is simultaneously stored to the terminal, includes ad material address set in the advertisement impression information
It closes, the ad material address set includes the ad material content of at least one corresponding advertisement clarity of same advertising logo
Ad material address；
First ad material chooses module, for being based on default clarity selection rule, from the ad material address set
The targeted advertisements material address for the ad material content that advertisement clarity matches with the video definition is chosen in conjunction；
First ad material download module, for being downloaded according to targeted advertisements material address from the advertising service end
Ad material content associated with the offline video, and will be in ad material content storage to the terminal.
Optionally, the searching module, comprising:
First chooses submodule, for choosing and the view from the advertisement impression information stored in the terminal
The advertisement impression information that frequency marking is known and the broadcast state of the offline video matches is determined as targeted advertisements impression information, described
Targeted advertisements impression information includes advertisement validity period and ad material address set；
Second chooses submodule, for being preset clearly according to described when being in the advertisement validity period at current time
The sequence of clarity priority from high to low in selection rule is spent, chooses what advertisement clarity matched with the video definition
Ad material address；
First address resolution submodule obtains the filename of ad material content for parsing the ad material address；
First searches submodule, and the advertisement to match with the filename element whether is stored in the terminal for searching
Material content；If not finding the ad material content to match with the filename, triggers the ad material and choose submodule
Block execution is described according to the sequence of clarity priority from high to low in the default clarity selection rule, and it is clear to choose advertisement
The step of ad material address that degree matches with the video definition；
First determines submodule, should for determining when finding the ad material content to match with the filename
Ad material content is offline advertisement associated with the offline video；
Second determines submodule, is used for when being more than the advertisement validity period at current time, the determining and offline video
Associated offline advertisement is invalid.
Advertisement demonstration method provided by the invention, terminal cache offline video and associated offline wide under connected state
It accuses.When terminal plays offline video under no network state, the video information of currently playing offline video is obtained, from terminal
It is interior to search offline advertisement associated with the offline video；Then, the offline advertisement is played, and counts the broadcasting of the offline advertisement
State obtains monitoring and statistics information.When terminal is in connected state, which is sent to monitoring of the advertisement service
End, so as to the broadcast information of monitoring of the advertisement server-side statistics advertisement, realize to the broadcasting situation of the offline advertisements of terminal plays into
Row statistics and charging.Moreover, the offline advertisement that terminal plays under no network state is bound with the offline video of broadcasting in advance, this
Sample can be realized collection of drama orientation and launch advertisement, region orientation dispensing advertisement, can effectively improve ad click rate.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.
Fig. 1 is a kind of flow chart of advertisement demonstration method provided in an embodiment of the present invention；
Fig. 2 is the flow chart of another advertisement demonstration method provided in an embodiment of the present invention；
Fig. 3 is the flow chart of another advertisement demonstration method provided in an embodiment of the present invention；
Fig. 4 is a kind of structural schematic diagram of advertising device provided in an embodiment of the present invention；
Fig. 5 is a kind of structural schematic diagram of monitoring information uploading module provided in an embodiment of the present invention；
Fig. 6 is a kind of structural schematic diagram of advertising device provided in an embodiment of the present invention；
Fig. 7 is a kind of structural schematic diagram of searching module provided in an embodiment of the present invention；
Fig. 8 is the structural schematic diagram of another advertising device provided in an embodiment of the present invention；
Fig. 9 is the structural schematic diagram of another searching module provided in an embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
Referring to Figure 1, a kind of flow chart of advertisement demonstration method provided in an embodiment of the present invention, this method application are shown
In terminal, such as the terminal of mobile phone, tablet computer, computer user side.
As shown in Figure 1, advertisement demonstration method provided in this embodiment the following steps are included:
S110 obtains the video letter of the offline video when detecting that terminal plays offline video under no network state
Breath.
The offline video is stored in connected state to terminal local by the terminal；Video information include characterization it is described from
The information of line video unique characteristics, for example, video identifier and video definition, wherein each video have one it is unique
Video identifier can find the video file by video identifier.
Video definition indicates the readability of video pictures, and video definition is higher, and video pictures are more clear；On the contrary, view
Frequency clarity is lower, and video pictures are more unintelligible.
Terminal determines whether to network by detecting the state of networking module of itself, for example, for smart phone and
Speech detects that WiFi module and mobile data module are in not-connected status and then determine that the smart phone is in without network-like
State；If WiFi module or mobile data module any one be connection status, it is determined that the smart phone is in connected state.
If the offline video that playback terminal is locally stored when detecting terminal in no network state, the offline view is obtained
The video information of frequency, wherein while downloading offline video, the video information of the offline video is downloaded to terminal together
It is interior.
S120 searches the offline advertisement to match with the offline video based on the video information out of terminal.
Wherein, offline advertisement is stored in advance under connected state to local by terminal.
In one embodiment of the invention, terminal, will be associated with the offline video while downloading offline video
Offline advertisement be downloaded to terminal local.
It in another embodiment of the present invention, can be from storage ad material content after terminal downloads offline video
Advertisement Server in associated with the offline video offline advertisement of request store to terminal local.
The corresponding relationship being stored between video and associated advertisement in advertising service end, the corresponding relationship can bases
Demand sets itself is launched in actual advertisement.
After the video information for obtaining currently playing offline video, searched out of terminal according to the video information offline with this
The associated offline advertisement of video.In this way, higher or certain movie and television play orientations advertisement can be launched in audience ratings, to improve
The clicking rate of advertisement.
S130 plays offline advertisement associated with the offline video, and the broadcast information for counting the offline advertisement obtains
Monitoring and statistics information.
After finding offline advertisement associated with currently playing offline video, the offline advertisement is played, and counting should
The broadcast information of offline advertisement；Wherein, the broadcast information of offline advertisement includes generated letter in the offline advertisement playing process
Breath, for example, may include whether play time, playback progress, user have click behavior etc..Obtained broadcast information is counted i.e. should
The monitoring and statistics information of offline advertisement.
Wherein, which is the foundation of determining advertisement charge information, and advertisement charge information is received to advertiser
Take the foundation of advertisement putting expense.
Monitoring and statistics information is sent to monitoring of the advertisement server-side when detecting that terminal is in connected state by S140.
When terminal is in connected state, the monitoring and statistics information for the offline advertisement that statistics obtains is sent to monitoring of the advertisement
Server-side.Monitoring of the advertisement server-side is used to monitor the broadcast information of advertisement, monitoring and statistics of the monitoring of the advertisement server-side according to advertisement
Information determines advertisement charge information, as the foundation for collecting advertisement putting expense to advertiser.
In one possible implementation, it when terminal is in connected state, sends and delivers to monitoring of the advertisement server-side
Count the delivery request of obtained monitoring and statistics information；If receiving the delivery success message of monitoring of the advertisement server-side return,
It is then deleted from terminal local and delivers successful monitoring and statistics information；If receiving delivery failed message, judgement is directed to the prison
Whether the delivery number for surveying statistical information reaches delivery limited number of times.If delivering number reaches delivery limited number of times, from terminal
Locally delete the monitoring and statistics information；If delivering number not up to delivers limited number of times, continue to send out to monitoring of the advertisement server-side
Send the delivery request for delivering the monitoring and statistics information.
Re-initiating delivery request after delivery failure can be improved the delivery success rate of monitoring and statistics information, still, if
Delivery limited number of times is not set, and monitoring of the advertisement server-side or other reasons cause after delivering failure, can re-initiate delivery always
Many resources in request meeting occupied terminal.It is necessary to set delivering limited number of times, sent out when for any monitoring and statistics information
After the delivery request number risen reaches delivery limited number of times, then delivery request no longer is initiated for the monitoring and statistics information.Wherein,
Deliver limited number of times can by developer's sets itself according to actual needs, for example, 3 times, it is 5 inferior.
Advertisement demonstration method provided in this embodiment, terminal cache offline video and associated offline under connected state
Advertisement.When terminal plays offline video under no network state, the video information of currently playing offline video, and base are obtained
The offline advertisement to match with the offline video is searched out of terminal in the video information；Then, the offline advertisement is played, and is united
The broadcast state for counting the offline advertisement obtains monitoring and statistics information.When terminal is in connected state, by the monitoring and statistics information
Be sent to monitoring of the advertisement server-side, so as to the broadcast information of monitoring of the advertisement server-side statistics advertisement, realize to terminal plays from
The broadcasting situation of line advertisement carries out statistics and charging.Moreover, the offline advertisement that is played under no network state of terminal in advance with from
The binding of line video can effectively improve advertisement point in such manner, it is possible to realize that collection of drama orientation launches advertisement, region orientation launches advertisement
Hit rate.
Fig. 2 is referred to, the flow chart of another advertisement demonstration method provided in an embodiment of the present invention is shown, this method is answered
Offline advertisement for matching in the present embodiment from the video definition of the downloading of advertising service end and offline video in terminal.
As shown in Fig. 2, method includes the following steps:
S210 obtains the video information for the offline video downloaded.
In the present embodiment, video information includes the video identifier and video definition of offline video.
S220 obtains the advertisement to match with video identifier from advertising service end and launches when terminal is in connected state
Information is simultaneously stored to terminal.
A large amount of ad material is stored in advertising service end, the terminal of user side can request to obtain from advertising service end
Ad material content is simultaneously stored to terminal local, obtains offline advertisement.
Advertisement impression information may include advertising logo, advertisement type, advertisement validity period, ad material address, advertisement need
The monitoring and statistics information to be delivered etc., wherein it include the above- mentioned information of one or more advertisements in advertisement impression information, moreover,
Each advertisement has a unique advertising logo.
Information needed for advertisement needs the monitoring and statistics information delivered to refer to advertistics monitoring, it may for example comprise when broadcasting
Between, broadcasting time etc..The monitoring and statistics information of advertisement is the foundation that monitoring of the advertisement server-side determines advertisement charge information, advertisement meter
Expense collects the foundation of advertisement putting expense as advertisement launching platform to advertiser.
Wherein, ad material address is the online address that promotional literature is stored in advertising service end.If an advertisement tool
There is the ad material content of multiple clarity, then ad material address is an address set, which includes the advertising logo
The ad material address of the ad material content of corresponding multiple clarity.
Wherein, the incidence relation being stored in advertising service end between video identifier and associated advertisement, terminal foundation
Video identifier can request to obtain advertisement impression information associated with the video identifier from advertising service end.
After terminal obtains the advertisement impression information to match with the video identifier, by video identifier and advertisement impression information pair
It should be stored in terminal local, find corresponding advertisement impression information according to video identifier so as to subsequent.
S230 chooses advertisement clarity and video based on default clarity selection rule from ad material address set
The targeted advertisements material address for the ad material content that clarity matches.
Default clarity selection rule can be defined according to actual needs by developer, in one embodiment of the present of invention
In, it is as follows to preset clarity selection rule:
If video definition is sky, ad material clarity are as follows: SD；
If video definition is very fast, ad material clarity are as follows: SD → high definition → super clear；
If video definition is SD, ad material clarity are as follows: high definition → super clear → SD；
If video definition is high definition or more, ad material clarity are as follows: super clear → high definition → SD.
Arrow direction, which represents, chooses priority, for example, the video definition of offline video is SD, then preferential acquisition is high
Clear ad material, high-definition advertising material, then continue to obtain super clear ad material if it does not exist；Super clear advertisement element if it does not exist
Material then continues to obtain SD ad material.
It include the information of ad material clarity in ad material address, therefore, terminal, which can be launched directly from advertisement, to be believed
The ad material address that clarity matches with video definition, i.e. targeted advertisements are obtained in ad material address set in breath
Material address.
S240 is downloaded in ad material associated with offline video according to targeted advertisements material address from advertising service end
Hold, and will be in ad material content storage to terminal.
It from advertising service end downloads ad material content and is stored to terminal according to the targeted advertisements material address.
S250 obtains the video information of offline video when detecting that terminal plays offline video under no network state.
Wherein, which includes the video identifier and video definition of offline video.
S260, from the advertisement impression information stored in terminal, selection matches with video identifier and video playing progress
Advertisement impression information be determined as targeted advertisements impression information.
In one embodiment of the invention, different advertisements can be launched under the different broadcast states of video, wherein
Broadcast state may include play before, play neutralize play terminate.For example, orientation launches one group of advertisement before video playing,
Orientation launches another group of advertisement in video playing.
In offline video playing process, video identifier and broadcast state according to currently playing offline video are determined
Targeted advertisements impression information.
S270, judges whether current time was in advertisement validity period, if it is, executing S280；If it is not, then executing
S2140。
It is clear to choose advertisement according to the sequence of clarity priority from high to low in default clarity selection rule by S280
The ad material address that degree matches with video definition.
Playing fluency and visual experience in order to balance, same video usually have the video content of a variety of clarity；Together
Reason, same advertisement also can have the ad content of a variety of clarity.
In order to adapt to the different clarity of offline video, when downloading offline advertisement, it can choose and advise according to default clarity
Then choose the ad material content that the video definition of advertisement clarity and offline video matches.
S290 parses the filename that the ad material address obtains ad material content.
It wherein, include the file name of ad material in ad material address, same advertising logo is corresponding different clear
The file name of the ad material of degree is also different.
For example, the video definition of offline video is SD, then the ad material address of high definition is preferentially obtained, it is wide to parse this
Accuse the corresponding filename of ad material content that material address obtains high definition.
S2100 is searched and is preset in the corresponding memory space of store path whether to be stored with file name corresponding in terminal
Ad material content executes S2110 if be stored with；If do not stored, return and execute S280, chooses next clear
The ad material address of clear degree priority.
Usually before downloading offline advertisement or offline video, all can prespecified default in terminal of downloading content deposit
Path is stored up, for example, user specifies a store path, alternatively, the store path of system default.In the file for obtaining ad material
After name, it can directly search whether to be stored with file name in the corresponding memory space of default store path in terminal corresponding
Ad material content.
S2110 reads the corresponding ad material content of file name from default store path, determines in the ad material
The associated offline advertisement of Rong Weiyu offline video.
S2120, plays the offline advertisement and counts the broadcast information of the offline advertisement and obtain monitoring and statistics information.
The monitoring and statistics information is sent to monitoring of the advertisement when detecting that the terminal is in connected state by S2130
Server-side.
S2140 determines that offline advertisement associated with offline video is invalid.
If current time is more than advertisement validity period, it is determined that offline advertisement is invalid, and directly plays the offline video.
Advertisement demonstration method provided in this embodiment is chosen according to default clarity and is advised while downloading offline video
Then, the ad material content to match from the video definition of the downloading of advertising service end and offline video.It is offline when needing to show
When advertisement, ad material content associated with offline video is obtained from terminal local, and play the ad material content.For
Therefore same advertising logo, the ad material file that a kind of clarity is only stored in terminal save limited storage in terminal
Space.
Fig. 3 is referred to, the flow chart of another advertisement demonstration method provided in an embodiment of the present invention is shown, this method is answered
For in terminal.The present embodiment downloads the wide of the whole clarity to match with the video identifier of offline video from advertising service end
It accuses material content and stores to terminal.As shown in figure 3, method includes the following steps:
S310 obtains the video identifier for the offline video downloaded.
S320 obtains the advertisement to match with video identifier from advertising service end and launches when terminal is in connected state
Information is simultaneously stored to terminal.
The advertisement impression information includes that the ad material content of the corresponding different clarity of same advertising logo is corresponding
Ad material address set.
S330 downloads corresponding advertisement element from advertising service end according to the ad material address in ad material address set
Material content is simultaneously stored to terminal.
S340 obtains the video information of offline video when detecting that terminal plays offline video under no network state.
S350, from the advertisement impression information stored in terminal, selection matches wide with video identifier and broadcast state
It accuses impression information and is determined as targeted advertisements impression information.
Wherein, the targeted advertisements impression information includes advertisement validity period and ad material address set.
S360, judges whether current time was in advertisement validity period；If it is, executing S370；If it is not, then executing
S3120。
S370 obtains advertisement clarity and offline view according to default clarity selection rule from targeted advertisements impression information
The ad material address that the video definition of frequency matches.
For example, video definition is high definition, then it is preferential to obtain super clear ad material content, if it does not exist super clear advertisement
Material content then continues the ad material content for obtaining high definition；The ad material content of high definition if it does not exist then continues to obtain mark
Clear ad material content.
S380 parses the filename that the ad material address obtains ad material content.
The corresponding filename of ad material content of different clarity is not identical, and includes the address in ad material address
The filename of corresponding ad material content, therefore, parsing ad material address can obtain the corresponding ad material in the address
The filename of content.
S390, read from the default store path in terminal the ad material content to match with filename be determined as with
The associated offline advertisement of offline video.
After parsing obtains the filename of ad material content, search in terminal preset in store path whether be stored with this article
The corresponding ad material content of part name, if it is present reading the corresponding ad material of file name from default store path
Content；If the corresponding ad material content of file name is not present in default store path, chosen according to clarity is preset
Rule chooses next ad material address to match with video definition.
S3100, plays the offline advertisement and counts the broadcast state of the offline advertisement and obtain monitoring and statistics information.
The monitoring and statistics information is sent to monitoring of the advertisement when detecting that the terminal is in connected state by S3110
Server-side.
S3120 determines that offline advertisement associated with offline video is invalid.
Advertisement demonstration method provided in this embodiment, while downloading offline video, from advertising service end download with from
The ad material content of whole clarity corresponding to the advertisement that the video identifier of line video matches is stored to terminal local.When
When needing to show offline advertisement, read according to default clarity selection rule from terminal local match with video definition it is wide
Material content is accused, and plays the ad material content.This method is plain by the advertisement of the corresponding whole clarity of same advertising logo
Material content is locally downloading, and when needing to play offline advertisement, the video definition of acquisition and offline video matches offline
Advertisement, the phenomenon for avoiding the clarity contrast of offline video and offline advertisement larger occur, and improve the viewing experience of user.
Corresponding to above-mentioned advertisement demonstration method embodiment, the present invention also provides advertising device embodiments.
Fig. 4 is referred to, a kind of structural schematic diagram of advertising device provided in an embodiment of the present invention, the device are shown
Applied in the terminal of user side, as shown in figure 4, the apparatus may include: the first acquisition module 110, is broadcast searching module 120
Amplification module 130 and monitoring information uploading module 140.
First obtains module 110, for when detecting that terminal plays offline video under no network state, obtain this from
The video information of line video.
Wherein, the offline video is stored in advance to the terminal local, the video letter under connected state by terminal
Breath includes the video identifier of the offline video.
Searching module 120, for searching offline advertisement associated with the offline video from terminal based on video information.
Wherein, which is stored in advance under connected state by terminal to the terminal local.
Playing module 130 for playing offline advertisement associated with the offline video, and counts broadcasting for the offline advertisement
It puts information and obtains monitoring and statistics information.
The broadcast information of offline advertisement includes generated information in the offline advertisement playing process, for example, may include
Whether play time, playback progress, user have click behavior etc..Count the monitoring system of the obtained i.e. offline advertisement of broadcast information
Count information.
Wherein, which is the foundation of determining advertisement charge information, and advertisement charge information is received to advertiser
Take the foundation of advertisement putting expense.
Monitoring information uploading module 140, for when detecting that terminal is in connected state, monitoring and statistics information to be sent
To monitoring of the advertisement server-side.
In one embodiment of the invention, as shown in figure 5, the monitoring information uploading module 140, including delivery request are sent out
Submodule 141, first is sent to delete submodule 142, judging submodule 143 and the second deletion submodule 144.
Delivery request sending submodule 141, for when detecting that terminal is in connected state, to monitoring of the advertisement server-side
Send the delivery request for delivering monitoring and statistics information；
First delete submodule 142, for when receive monitoring of the advertisement server-side return delivery success message after, from end
It is deleted in end and delivers successful monitoring and statistics information.
Judging submodule 143, for after receiving the delivery failed message of monitoring of the advertisement server-side return, judgement to be directed to
Whether the delivery number that the monitoring and statistics information sends delivery request reaches delivery limited number of times.
If deliver number less than limited number of times is delivered, triggering delivery request sending submodule 141, which continues to send, is delivered
The delivery request of the monitoring and statistics information；If delivery reaches more than or equal to limited number of times is delivered herein after, triggering second is deleted
Except submodule 144 executes corresponding step
Wherein, deliver limited number of times can by developer's sets itself according to actual needs, for example, 3 times, it is 5 inferior.
Second deletes submodule 144, for deleting the monitoring out of terminal after delivery number reaches and delivers limited number of times
Statistical information.
Advertising device provided in this embodiment, terminal cache offline video and associated offline under connected state
Advertisement.When terminal plays offline video under no network state, the video information of currently playing offline video, and base are obtained
The offline advertisement to match with the offline video is searched out of terminal in the video information；Then, the offline advertisement is played, and is united
The broadcast state for counting the offline advertisement obtains monitoring and statistics information.When terminal is in connected state, by the monitoring and statistics information
Be sent to monitoring of the advertisement server-side, so as to the broadcast information of monitoring of the advertisement server-side statistics advertisement, realize to terminal plays from
The broadcasting situation of line advertisement carries out statistics and charging.Moreover, the offline advertisement that is played under no network state of terminal in advance with from
The binding of line video can effectively improve advertisement point in such manner, it is possible to realize that collection of drama orientation launches advertisement, region orientation launches advertisement
Hit rate.
Fig. 6 is referred to, the structural schematic diagram of another advertising device provided in an embodiment of the present invention, the dress are shown
It sets and is applied in user's lateral terminal.Wherein, the video definition phase with offline video is downloaded from advertising service end in the present embodiment
Matched offline advertisement.
As shown in fig. 6, the present embodiment is on the basis of the embodiment shown in fig. 4 further include: second obtains module 210, third
Obtain module 220, the first ad material chooses module 230 and the first ad material download module 240.
Second obtains module 210, for obtaining the video identifier and video definition of the offline video downloaded.
Third obtains module 220, for being obtained and the video identifier phase from advertising service end when terminal is in connected state
Matched advertisement impression information is simultaneously stored to terminal.
It wherein, include ad material address set in the advertisement impression information, which includes same
The ad material address of the ad material content of at least one corresponding advertisement clarity of one advertising logo.
First ad material chooses module 230, for being based on default clarity selection rule, from ad material address set
The middle targeted advertisements material address for choosing the ad material content that advertisement clarity matches with the video definition.
Default clarity selection rule can be defined according to actual needs by developer.
First ad material download module 240, for according to the targeted advertisements material address from advertising service end downloading with
The associated ad material content of the offline video, and will be in ad material content storage to the terminal.
In the present embodiment, referring to Fig. 7, searching module 120 includes that the first selection submodule 1211, second chooses submodule
1212, the first address resolution submodule 1213, first searches submodule 1214, first and determines that submodule 1215 and second determines son
Module 1216.
First chooses submodule 1211, for choosing and the video identifier from the advertisement impression information stored in terminal
And the advertisement impression information that the broadcast state of the offline video matches is determined as targeted advertisements impression information.
Wherein, which includes advertisement validity period and ad material address set.
Second chooses submodule 1212, for being selected according to default clarity when being in advertisement validity period at current time
The sequence of clarity priority from high to low in rule is taken, the ad material that advertisement clarity matches with video definition is chosen
Address.
First address resolution submodule 1213 obtains the file of ad material content for parsing the ad material address
Name.
First searches submodule 1214, for searching the ad material for whether being stored in terminal and matching with file name
Content.
If not finding the ad material content to match with file name, triggers ad material and choose submodule 1212
It executes according to the sequence of clarity priority from high to low in default clarity selection rule, chooses advertisement clarity and the view
The step of ad material address that frequency clarity matches.
Usually before downloading offline advertisement or offline video, all can prespecified default in terminal of downloading content deposit
Path is stored up, for example, user specifies a store path, alternatively, the store path of system default.In the file for obtaining ad material
After name, it can directly search whether to be stored with file name in the corresponding memory space of default store path in terminal corresponding
Ad material content.
First determines submodule 1215, for determining when finding the ad material content to match with file name
The ad material content is offline advertisement associated with the offline video.
Second determines submodule 1216, is used for when being more than the advertisement validity period at current time, the determining and offline view
Frequently associated offline advertisement is invalid.
Advertising device provided in this embodiment is chosen according to default clarity and is advised while downloading offline video
Then, the ad material content to match from the video definition of advertising service end downloads ad clarity and offline video.When need
When showing offline advertisement, ad material content associated with offline video is obtained from terminal local, and plays advertisement element
Material content.For same advertising logo, a kind of ad material file of clarity is only stored in terminal, therefore, saves terminal
Interior limited memory space.
Fig. 8 is referred to, the structural schematic diagram of another advertising device provided in an embodiment of the present invention is shown, the dress
It sets in the terminal applied to user side, the present embodiment matches complete from the video identifier of the downloading of advertising service end and offline video
The ad material content of portion's clarity is simultaneously stored to terminal.
As shown in figure 8, the device is on the basis of the embodiment shown in fig. 4 further include: the 4th acquisition module the 310, the 5th obtains
Modulus block 320 and the second ad material download module 330.
4th obtains module 310, for obtaining the video identifier for the offline video downloaded.
5th obtains module 320, for being obtained and the video identifier from advertising service end when terminal is in connected state
The advertisement impression information that matches simultaneously is stored to terminal.
The advertisement impression information includes ad material address set, which includes same advertisements
Know the ad material address of the ad material content of at least one corresponding advertisement clarity.
Second ad material download module 330, for according to the ad material address in ad material address set from wide
Server-side is accused to download corresponding ad material content and store to terminal.
In the present embodiment, as shown in figure 9, searching module 120 may include: that third chooses the selection of submodule the 1221, the 4th
Submodule 1222, the second address resolution submodule 1223, third determine that submodule 1224 and the 4th determines submodule 1225.
Third chooses submodule 1221, for choosing and the offline video from the advertisement impression information stored in terminal
Video identifier and the advertisement impression information that matches of broadcast state be determined as targeted advertisements impression information.
The targeted advertisements impression information includes advertisement validity period and ad material address set.
4th chooses submodule 1222, for being selected according to default clarity when being in advertisement validity period at current time
The advertisement element for taking rule video definition of acquisition advertisement clarity and offline video from targeted advertisements impression information to match
Material address.
Second address resolution submodule 1223 obtains the file of ad material content for parsing the ad material address
Name.
Third determines submodule 1224, determines for searching the ad material content to match with file name out of terminal
For offline advertisement associated with the offline video.
4th determines submodule 1225, is used for when being more than advertisement validity period at current time, the determining and offline video phase
Associated offline advertisement is invalid.
Advertising device provided in this embodiment, while downloading offline video, from advertising service end download with from
The ad material content of whole clarity corresponding to the advertisement that the video identifier of line video matches is stored to terminal local.When
When needing to show offline advertisement, read according to default clarity selection rule from terminal local match with video definition it is wide
Material content is accused, and plays the ad material content.The device is plain by the advertisement of the corresponding whole clarity of same advertising logo
Material content is locally downloading, and when needing to play offline advertisement, the video definition of acquisition and offline video matches offline
Advertisement, the phenomenon for avoiding the clarity contrast of offline video and offline advertisement larger occur, and improve the viewing experience of user.
For the various method embodiments described above, for simple description, therefore, it is stated as a series of action combinations, but
Be those skilled in the art should understand that, the present invention is not limited by the sequence of acts described because according to the present invention, certain
A little steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know that, it is retouched in specification
The embodiment stated belongs to preferred embodiment, and related actions and modules are not necessarily necessary for the present invention.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight
Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other.
For device class embodiment, since it is basically similar to the method embodiment, so being described relatively simple, related place ginseng
See the part explanation of embodiment of the method.
Step in each embodiment method of the application can be sequentially adjusted, merged and deleted according to actual needs.
Device in each embodiment of the application and the module in terminal and submodule can merge according to actual needs,
It divides and deletes.
In several embodiments provided herein, it should be understood that disclosed terminal, device and method, Ke Yitong
Other modes are crossed to realize.For example, terminal embodiment described above is only schematical, for example, module or submodule
Division, only a kind of logical function partition, there may be another division manner in actual implementation, for example, multiple submodule or
Module may be combined or can be integrated into another module, or some features can be ignored or not executed.Another point is shown
The mutual coupling, direct-coupling or communication connection shown or discussed can be through some interfaces, between device or module
Coupling or communication connection are connect, can be electrical property, mechanical or other forms.
Module or submodule may or may not be physically separated as illustrated by the separation member, as mould
The component of block or submodule may or may not be physical module or submodule, it can and it is in one place, or
It may be distributed on multiple network modules or submodule.Some or all of mould therein can be selected according to the actual needs
Block or submodule achieve the purpose of the solution of this embodiment.
In addition, each functional module or submodule in each embodiment of the application can integrate in a processing module
In, it is also possible to modules or submodule physically exists alone, it can also be integrated with two or more modules or submodule
In a module.Above-mentioned integrated module or submodule both can take the form of hardware realization, can also use software function
Energy module or the form of submodule are realized.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes that
A little elements, but also including other elements that are not explicitly listed, or further include for this process, method, article or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in the process, method, article or apparatus that includes the element.
The foregoing description of the disclosed embodiments can be realized those skilled in the art or using the present invention.To this
A variety of modifications of a little embodiments will be apparent for a person skilled in the art, and the general principles defined herein can
Without departing from the spirit or scope of the present invention, to realize in other embodiments.Therefore, the present invention will not be limited
It is formed on the embodiments shown herein, and is to fit to consistent with the principles and novel features disclosed in this article widest
Range.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of advertisement demonstration method, applied in the terminal of user side characterized by comprising
When detecting the broadcasting offline video under no network state, the video information of the offline video is obtained；Wherein, described
Offline video is stored in advance under connected state by the terminal to the terminal local, and the video information includes described offline
The video identifier of video；
Offline advertisement associated with the offline video is searched from the terminal based on the video information, it is described offline wide
Announcement is stored in advance under connected state by the terminal to the terminal local；
The offline advertisement associated with the offline video is played, and the broadcast information for counting the offline advertisement is monitored
Statistical information；
When detecting that the terminal is in connected state, the monitoring and statistics information is sent to monitoring of the advertisement server-side.
2. the method according to claim 1, wherein described when detecting that the terminal is in connected state,
The monitoring and statistics information is sent to monitoring of the advertisement server-side, comprising:
When detecting that the terminal is in connected state, Xiang Suoshu monitoring of the advertisement server-side, which is sent, delivers the monitoring and statistics letter
The delivery request of breath；
If receiving the delivery success message that the monitoring of the advertisement server-side returns, deletes and delivered successfully out of described terminal
Monitoring and statistics information；
If receiving the delivery failed message that the monitoring of the advertisement server-side returns, judgement is sent out for the monitoring and statistics information
Send whether the delivery number of delivery request reaches delivery limited number of times；
If the delivery number reaches delivery limited number of times, the monitoring and statistics information is deleted out of described terminal；
If the delivery number is less than the delivery limited number of times, continues to send to the monitoring of the advertisement server-side and deliver the prison
Survey the delivery request of statistical information.
3. the method according to claim 1, wherein the video information further includes video definition；The end
The process of the offline advertisement is stored in advance in connected state in end, comprising:
Obtain the video identifier and video definition of the offline video downloaded；
When the terminal is in connected state, obtains the advertisement to match with the video identifier from advertising service end and launch and believe
It ceases and stores to the terminal, include ad material address set, the ad material address in the advertisement impression information
Set includes the ad material address of the ad material content of at least one corresponding advertisement clarity of same advertising logo；
Based on default clarity selection rule, advertisement clarity is chosen from the ad material address set and the video is clear
The clear targeted advertisements material address for spending the ad material content to match；
Advertisement element associated with the offline video is downloaded from the advertising service end according to targeted advertisements material address
Material content, and will be in ad material content storage to the terminal.
4. according to the method described in claim 3, it is characterized in that, described searched from the terminal based on the video information
Offline advertisement associated with the offline video, comprising:
From the advertisement impression information stored in the terminal, chooses and to be broadcast with the video identifier and the offline video
The advertisement impression information that the state of putting matches is determined as targeted advertisements impression information, and the targeted advertisements impression information includes advertisement
Validity period and ad material address set；
If current time was in the advertisement validity period, according to clarity priority in the default clarity selection rule
Sequence from high to low chooses the ad material address that advertisement clarity matches with the video definition；
Parse the filename that the ad material address obtains ad material content；
Search the ad material content for whether being stored in the terminal and matching with the filename；
If finding the ad material content to match with the filename, it is determined that the ad material content be with it is described offline
The associated offline advertisement of video；
If not finding the ad material content to match with the filename, it is described according to described default clear to return to execution
The sequence of clarity priority from high to low in selection rule is spent, chooses what advertisement clarity matched with the video definition
The step of ad material address；
If current time is more than the advertisement validity period, it is determined that offline advertisement associated with the offline video is invalid.
5. the method according to claim 1, wherein the terminal be stored in advance in connected state it is described offline wide
The process of announcement, comprising:
Obtain the video identifier for the offline video downloaded；
When terminal is in connected state, obtains the advertisement to match with the video identifier from the advertising service end and launch and believe
It ceases and stores to the terminal, the advertisement impression information includes ad material address set, the ad material address set
Close the ad material address of the ad material content including at least one corresponding advertisement clarity of same advertising logo；
Corresponding advertisement element is downloaded from the advertising service end according to the ad material address in the ad material address set
Material content is simultaneously stored to the terminal.
6. according to the method described in claim 5, it is characterized in that, described searched from the terminal based on the video information
Offline advertisement associated with the offline video, comprising:
From the advertisement impression information stored in the terminal, chooses and to be broadcast with the video identifier and the offline video
The advertisement impression information that the state of putting matches is determined as targeted advertisements impression information, and the targeted advertisements impression information includes advertisement
Validity period and ad material address set；
If current time was in the advertisement validity period, launched according to default clarity selection rule from the targeted advertisements
The ad material address that the video definition of acquisition advertisement clarity and the offline video matches in information；
Parse the filename that the ad material address obtains ad material content；
Lookup is determined as related with the offline video to the ad material content that the filename matches out of described terminal
The offline advertisement of connection；
If current time is more than the advertisement validity period, it is determined that offline advertisement associated with the offline video is invalid.
7. a kind of advertising device, applied in the terminal of user side characterized by comprising
First obtains module, for obtaining the offline video when detecting the broadcasting offline video under no network state
Video information；Wherein, the offline video is stored in advance to the terminal local, the view under connected state by the terminal
Frequency information includes the video identifier of the offline video；
Searching module is associated with the offline video offline wide for being searched from the terminal based on the video information
It accuses, the offline advertisement is stored in advance under connected state by the terminal to the terminal local；
Playing module for playing the offline advertisement associated with the offline video, and counts broadcasting for the offline advertisement
It puts information and obtains monitoring and statistics information；
Monitoring information uploading module, for when detecting that the terminal is in connected state, the monitoring and statistics information to be sent out
It send to monitoring of the advertisement server-side.
8. device according to claim 7, which is characterized in that the monitoring information uploading module, comprising:
Delivery request sending submodule, for when detecting that the terminal is in connected state, Xiang Suoshu monitoring of the advertisement service
End sends the delivery request for delivering the monitoring and statistics information；
First deletes submodule, for after receiving the delivery success message of monitoring of the advertisement server-side return, from described
It is deleted in terminal and delivers successful monitoring and statistics information；
Judging submodule, for after receiving the delivery failed message that the monitoring of the advertisement server-side returns, judgement to be directed to institute
Whether the delivery number for stating monitoring and statistics information transmission delivery request reaches delivery limited number of times；When the delivery number is less than institute
State deliver limited number of times when, trigger the delivery request sending submodule continue send deliver the monitoring and statistics information delivery ask
It asks；
Second deletes submodule, described in being deleted after the delivery number reaches and delivers limited number of times out of described terminal
Monitoring and statistics information.
9. device according to claim 7, which is characterized in that the video information further includes video definition；The dress
It sets further include:
Second obtains module, for obtaining the video identifier and video definition of the offline video downloaded；
Third obtains module, for being obtained and the video identifier phase from advertising service end when the terminal is in connected state
Matched advertisement impression information is simultaneously stored to the terminal, includes ad material address set in the advertisement impression information,
The ad material address set includes the ad material content of at least one corresponding advertisement clarity of same advertising logo
Ad material address；
First ad material chooses module, for being based on default clarity selection rule, from the ad material address set
Choose the targeted advertisements material address for the ad material content that advertisement clarity matches with the video definition；
First ad material download module, for being downloaded according to targeted advertisements material address from the advertising service end and institute
The associated ad material content of offline video is stated, and will be in ad material content storage to the terminal.
10. device according to claim 9, which is characterized in that the searching module, comprising:
First chooses submodule, for choosing and the video mark from the advertisement impression information stored in the terminal
The advertisement impression information that the broadcast state of knowledge and the offline video matches is determined as targeted advertisements impression information, the target
Advertisement impression information includes advertisement validity period and ad material address set；
Second chooses submodule, for being selected according to the default clarity when being in the advertisement validity period at current time
The sequence of clarity priority from high to low in rule is taken, the advertisement that advertisement clarity matches with the video definition is chosen
Material address；
First address resolution submodule obtains the filename of ad material content for parsing the ad material address；
First searches submodule, for searching in the ad material for whether being stored in the terminal and matching with the filename
Hold；If not finding the ad material content to match with the filename, triggers the ad material selection submodule and hold
Row is described according to the sequence of clarity priority from high to low in the default clarity selection rule, choose advertisement clarity with
The step of ad material address that the video definition matches；
First determines submodule, for determining the advertisement when finding the ad material content to match with the filename
Material content is offline advertisement associated with the offline video；
Second determines submodule, for when being more than the advertisement validity period at current time, determination to be related to the offline video
The offline advertisement of connection is invalid.
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|---|---|---|---|
| CN201910250039.1A CN109905777A (en) | 2019-03-29 | 2019-03-29 | Advertisement demonstration method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910250039.1A CN109905777A (en) | 2019-03-29 | 2019-03-29 | Advertisement demonstration method and device |
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