CN108269109A - A kind of Advertisement arrangement injected volume equalization methods and device - Google Patents
A kind of Advertisement arrangement injected volume equalization methods and device Download PDFInfo
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- CN108269109A CN108269109A CN201611261743.XA CN201611261743A CN108269109A CN 108269109 A CN108269109 A CN 108269109A CN 201611261743 A CN201611261743 A CN 201611261743A CN 108269109 A CN108269109 A CN 108269109A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a kind of Advertisement arrangement injected volume equalization methods and devices, on the basis of using the history quantity in stock simulation launched recently in the period in the prior art unsolved actual inventory computational problem of institute, realize spending on ads in time, effective, the precise equalization of Spatial Dimension.The method specifically includes：Obtain history of advertising quantity in stock of the advertisement position to be put in past several preset time periods；Based on the history of advertising quantity in stock in the past several preset time periods, advertisement quantity in stock of the advertisement position to be put in several following preset time periods is determined；Advertisement quantity in stock based on the advertisement position to be put in several following preset time periods determines the amount to be put of advertisement to be put in each period in several described following preset time periods.
Description
Technical field
The present invention relates to technical field of internet application, more particularly to a kind of Advertisement arrangement injected volume equalization methods and dress
It puts.
Background technology
Internet video quantity pole in current, multimedia technology and spreading network information technology height maturation, internet
Greatly, what is covered is in extensive range.Advertisement is launched by Internet video, is business model highly developed in Internet video field.
At this stage, the quantity of advertisement and the quantity of video and video playing amount are all very huge.And in a large amount of video playing
In amount, advertisement dispensing is carried out efficiently and targetedly, the effect of advertisement dispensing can be significantly improved, generate the business of bigger
Value.
In the prior art, first against advertisement to be put setting day injected volume, and select advertisement to be put associated video,
Irrelevant video.Day injected volume is the number for launching advertisement to be put daily.Associated video is that there are certain in terms of content with advertisement
The video of kind relevance, that is, the user for browsing associated video often also have demand to the corresponding product of the advertisement.For example, sport is used
The associated video of category advertisement can be sport category program；Or the associated video of toiletries advertisement can be variety show or
Person's TV play.Irrelevant video is in terms of content not there are the video of relevance, for example, law class program is body with advertisement
The irrelevant video of articles for use series advertisements is educated, culinary art class program is the irrelevant video of toiletries advertisement.
Then according to advertisement to be put day injected volume and associated video bearing capacity relationship come decide whether by
Advertisement to be put is assigned on irrelevant video and is launched.The bearing capacity of associated video may be considered the inventory of advertisement position
Amount.Advertisement position refers to ad placement, as advertisement one kind broadcasts carriers, can be divided into according to position difference and broadcast, buffers, temporarily
Stop, exit advertisement position etc..Number of the quantity in stock of advertisement position for advertisement can be launched on advertisement position.However, the inventory of advertisement position
Amount is influenced by factors such as number of users and times and is constantly in dynamic change, and is directed to advertisement position in the prior art
Quantity in stock there is no a kind of effective method of determination, it is relatively low so as to cause accuracy during the injected volume for determining advertisement to be put,
Poor in timeliness.
Invention content
The embodiment of the present invention provides a kind of Advertisement arrangement injected volume equalization methods and device, within using the dispensing period recently
History quantity in stock simulation in the prior art on the basis of the unsolved actual inventory computational problem of institute, realize spending on ads
In time, effective, the precise equalization of Spatial Dimension.
In a first aspect, an embodiment of the present invention provides a kind of Advertisement arrangement injected volume equalization methods, including：
Obtain history of advertising quantity in stock of the advertisement position to be put in past several preset time periods；The history of advertising
Quantity in stock is the actual exposure number in the advertisement position to be put；
Based on the history of advertising quantity in stock in the past several preset time periods, determine that the advertisement position to be put exists
Advertisement quantity in stock in several following preset time periods；The advertisement quantity in stock is the advertisement position to be put in preset time
The number of the estimated exposure of section；
Advertisement quantity in stock based on the advertisement position to be put in several following preset time periods, determines the future
In several preset time periods in each period advertisement to be put amount to be put.
With reference to first aspect, it is described based on described to be put wide in the first possible embodiment of first aspect
Advertisement quantity in stock of the position in several following preset time periods is accused, when determining each in several described following preset time periods
Between in section advertisement to be put amount to be put, including：
Determine first time period in several described following preset time periods advertisement quantity in stock account for it is described it is following several
First weight of advertisement quantity in stock summation in preset time period；Wherein, the first time period is preset for following several
Any time period in period；
After total injected volume of the advertisement to be put in several described following preset time periods is multiplied by first weight
Obtained injected volume, the amount to be put as advertisement to be put described in the first time period.
With reference to first aspect, it is described several based on the past in second of possible embodiment of first aspect
History of advertising quantity in stock in a preset time period determines the advertisement position to be put in several following preset time periods
Advertisement quantity in stock, including：
By the history of advertising quantity in stock of period each in the past several preset time periods, respectively according to the period
Advertisement quantity in stock of the correspondence as each period in several described following preset time periods.
Second of possible embodiment with reference to first aspect, in the third possible embodiment of first aspect
In, the method further includes：
Determine multiple areas launched in each period in several preset time periods of the past and each
The corresponding history of advertising quantity in stock in area；
By the advertisement in each area in areas multiple described in second time period in the past several preset time periods
History quantity in stock, as each area in multiple areas described in the third period in several described following preset time periods
Advertisement quantity in stock；The second time period is any time period in the past several preset time periods, during the third
Between section be any time period in several described following preset time periods, the third period expires with the second time period
The foot period correspondence.
The third possible embodiment with reference to first aspect, in the 4th kind of possible embodiment of first aspect
In, the method further includes：
Obtain multiple areas for being launched in each period in several preset time periods of the past and each
The corresponding history of advertising quantity in stock in area；
By the advertisement in each area in areas multiple described in second time period in the past several preset time periods
History quantity in stock, as each area in multiple areas described in the third period in several described following preset time periods
Advertisement quantity in stock；The second time period is any time period in the past several preset time periods, during the third
Between section be any time period in several described following preset time periods, the third period expires with the second time period
The foot period correspondence.
In second of possible embodiment with reference to first aspect to the 4th kind of possible embodiment of first aspect
Any embodiment, in the 5th kind of possible embodiment of first aspect, the period correspondence for difference
Corresponding same day in week；Alternatively,
The period correspondence is corresponding same day in the different middle of the month；Alternatively,
The period correspondence for not on the same day in the corresponding same period；
The period correspondence is corresponding interior same period on the same day in different weeks.
Second aspect, an embodiment of the present invention provides a kind of Advertisement arrangement injected volume equalization methods, including：
It receives client and triggers the ad-request message sent during advertisement position to be put, the ad-request message carries
The corresponding item for launching advertisement of identification information and advertisement position to be put of advertisement position to be put including client triggering
Part；
Obtain the dispensing that advertisement to be put meets the condition in advertisement position to be put corresponding to the identification information
Amount and the amount to be put for obtaining the advertisement to be put；Wherein, the amount to be put of the advertisement to be put passes through first
Any embodiment determines in the first embodiment of aspect, first aspect to the 5th kind of embodiment of first aspect；
Amount to be put and the injected volume based on the advertisement to be put determine to launch to the wide of the client
It accuses and is sent to the client.
The third aspect, an embodiment of the present invention provides a kind of Advertisement arrangement injected volume balancer, including：
Acquisition module, for obtaining history of advertising inventory of the advertisement position to be put in past several preset time periods
Amount；The history of advertising quantity in stock is the actual exposure number in the advertisement position to be put；
Determining module is gone through for the advertisement of past for being obtained based on the acquisition module in several preset time periods
History quantity in stock determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods；The advertisement base
Storage is the advertisement position to be put in the estimated number exposed of preset time period；And based on the advertisement position to be put in future
Advertisement quantity in stock in several preset time periods determines to wait to throw in each period in several described following preset time periods
Put the amount to be put of advertisement.
With reference to the third aspect, in the first possible embodiment of the third aspect, the determining module, based on institute
Advertisement quantity in stock of the advertisement position to be put in several following preset time periods is stated, determines several described following preset times
It is specifically used for during the amount to be put of advertisement to be put in each period in section：
Determine first time period in several described following preset time periods advertisement quantity in stock account for it is described it is following several
First weight of advertisement quantity in stock summation in preset time period；Wherein, the first time period is preset for following several
Any time period in period；
After total injected volume of the advertisement to be put in several described following preset time periods is multiplied by first weight
Obtained injected volume, the amount to be put as advertisement to be put described in the first time period.
With reference to the third aspect, in second of possible embodiment of the third aspect, the determining module, based on institute
The history of advertising quantity in stock in several preset time periods of the past of acquisition module acquisition is stated, determines the advertisement to be put
During advertisement quantity in stock of the position in several following preset time periods, it is specifically used for：
The history of advertising library of each period in several preset time periods in the past that the acquisition module is obtained
Storage, respectively according to advertisement inventory of the period correspondence as each period in several described following preset time periods
Amount.
With reference to second of possible embodiment of the third aspect, in the third possible embodiment of the third aspect
In, the acquisition module, be additionally operable to obtain in several preset time periods of the past in each period launched it is multiple
The corresponding history of advertising quantity in stock in regional and each area；
The determining module, the past for being additionally operable to obtain the acquisition module is second in several preset time periods
Each regional history of advertising quantity in stock in multiple areas described in period, as in several described following preset time periods
Each regional advertisement quantity in stock in multiple areas described in the third period；The second time period for the past several
Any time period in preset time period, the third period are any time in several described following preset time periods
Section, the third period meet the period correspondence with the second time period.
With reference to the third possible embodiment of the third aspect, in the 4th kind of possible embodiment of the third aspect
In, the determining module is additionally operable to determine that the advertisement quantity in stock of third period in several described following preset time periods accounts for
Second weight of advertisement quantity in stock summation in described several preset time periods of future；
And total injected volume of the advertisement to be put in several described following preset time periods is multiplied by second weight
The injected volume obtained afterwards, the amount to be put as the advertisement to be put described in the third period；
And determine that the advertisement quantity in stock in the first area in the third period accounts for the advertisement inventory of the third period
The third weight of amount obtains after the amount to be put of advertisement to be put described in the third period is multiplied by the third weight
Injected volume, as described in the third period first area amount to be put；
Wherein, first area is any area in the multiple area.
In second of possible embodiment to the 4th kind of possible embodiment of the third aspect with reference to the third aspect
Any embodiment, in the 5th kind of possible embodiment of the third aspect, the period correspondence for difference
Corresponding same day in week；Alternatively,
The period correspondence is corresponding same day in the different middle of the month；Alternatively,
The period correspondence for not on the same day in the corresponding same period；
The period correspondence is corresponding interior same period on the same day in different weeks.
Fourth aspect, an embodiment of the present invention provides a kind of Advertisement arrangement injected volume balancer, including：
Receiving module, it is described wide for receiving the ad-request message sent when client triggers advertisement position to be put
It accuses request message carrying and includes the identification information of advertisement position to be put of the client triggering and advertisement position to be put correspondence
Dispensing advertisement condition；
Acquisition module, for obtaining in the ad-request message that the advertisement to be put is received in the receiving module
Meet the injected volume of the condition in advertisement position to be put corresponding to the identification information carried and wait to throw described in obtaining
Put the amount to be put of advertisement；Wherein, the amount to be put of the advertisement to be put by first aspect, first aspect first
Advertisement arrangement injected volume in kind embodiment to the 5th kind of embodiment of first aspect described in any embodiment is balanced
The first embodiment party that method determines or the amount to be put of the advertisement to be put passes through first aspect, first aspect
Advertisement arrangement injected volume balancer in formula to the 5th kind of embodiment of first aspect described in any embodiment determines；
Determining module, for the amount to be put of the advertisement to be put that is obtained based on the acquisition module and it is described
Injected volume determines the advertisement launched to the client and is sent to the client.
History of advertising inventory in the embodiment of the present invention based on advertisement position to be put in past several preset time periods
Amount determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods, and several will be pre- based on future
If the advertisement quantity in stock in the period determines treating for each preset time period advertisement to be put in several following preset time periods
Injected volume, influenced by total number of users and active users dynamic change due to the advertisement quantity in stock of advertisement position to be put and
It being constantly in variation, and in the long run, total number of users and active users are constantly in the trend slowly increased, because
This, based on the history of advertising quantity in stock of advertisement position to be put each period in past several preset time periods, determines not
Carry out the advertisement quantity in stock of each period in several preset time periods, i.e., future ads library is used as by history of advertising quantity in stock
The reference of storage so that the advertisement quantity in stock in several following preset time periods can be realized closer to actual conditions to holding
The reasonable estimation of continuous dynamic change advertisement quantity in stock, so as to improve accuracy during the injected volume of determining advertisement to be put and
Timeliness.
Description of the drawings
Fig. 1 is a kind of structure diagram of ad system provided in an embodiment of the present invention；
Fig. 2 is a kind of schematic diagram of Advertisement arrangement injected volume equalization methods provided in an embodiment of the present invention；
Fig. 3 is a kind of schematic diagram of Advertisement arrangement injected volume equalization methods provided in an embodiment of the present invention；
Fig. 4 is a kind of schematic diagram of advertisement release process provided in an embodiment of the present invention；
Fig. 5 is a kind of structure diagram of Advertisement arrangement injected volume balancer provided in an embodiment of the present invention；
Fig. 6 is a kind of structure diagram of Advertisement arrangement injected volume balancer provided in an embodiment of the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, the present invention is made below in conjunction with attached drawing into
It is described in detail to one step, it is clear that described embodiment is only the implementation of part of the embodiment of the present invention rather than whole
Example.Based on the embodiments of the present invention, those of ordinary skill in the art are obtained without making creative work
All other embodiment, shall fall within the protection scope of the present invention.
The embodiment of the present invention provides a kind of Advertisement arrangement injected volume equalization methods and device, is solved now using history inventory
Have in technology and on the basis of unsolved actual inventory computational problem, realize spending on ads in time, Spatial Dimension
Effectively, precise equalization.Wherein, method and apparatus are the originals that are solved the problems, such as due to method and device based on same inventive concept
Manage similar, therefore the implementation of apparatus and method can be with cross-reference, and overlaps will not be repeated.
The embodiment of the present invention can be applied to the Broadcast Control platform in ad system, and the ad system further includes client,
Ad interface, statistical system, distributed cache system are as shown in Figure 1 a kind of ad system provided in an embodiment of the present invention
Structure diagram.
Broadcast Control platform is the management platform of channel, column, program, medium information, for the dispensing to advertisement to be put
Amount carries out balanced.
Client can be Internet video website, or mobile video playout software, or other videos
Playback equipment, the client play advertisement after advertisement position is triggered.
Ad interface is a kind of web services provided for client acquisition advertising information.In user's trigger request advertisement thing
After part, client can by information such as the advertisement position of current request advertisement, program, equipment, regions with parametric form to ad interface
Initiate request.Ad interface can be according to these parameters and the dispensing restrictive condition of advertisement, such as the release time section of advertisement, advertisement
Target is launched region etc. and is matched, for example, whether current time is in the section of default release time of advertisement, client device institute
Region whether advertisement target launch region in etc., so that it is determined that advertisement matching degree.Interface can be according to advertisement matching degree
Just, the high advertisement of advertisement matching degree is preferentially returned to client terminal playing.
Statistical system, for counting the advertisement input situation of client, the advertisement input situation includes client device
The information such as location, current time, Current ad position, spending on ads.
Distributed cache system is a distributed memory target cache system, by distributed algorithm by statistical system
The advertisement input situation of statistics is saved on distributed cache server, and data are cached, for mitigating database loads.
As shown in fig.2, for Advertisement arrangement injected volume equalization methods schematic diagram provided in an embodiment of the present invention, the method
It can be performed by ad system, Broadcast Control platform or server, the method can specifically include as follows：
S201 obtains history of advertising quantity in stock of the advertisement position to be put in past several preset time periods；It is described wide
It is the actual exposure number in the advertisement position to be put to accuse history quantity in stock.
The exposure of advertisement position to be put includes two kinds of situations, and a kind of situation has been launched extensively in the advertisement position to be put
It accuses, another situation is that the advertisement position to be put has the ability for launching advertisement but do not launch advertisement.
Advertisement position, i.e. ad placement, as advertisement one kind broadcasts carriers.According to the difference of their positions, it will usually be divided into
It rises and the advertisement positions such as broadcasts, buffers, suspending, exiting.
S202 based on the history of advertising quantity in stock in the past several preset time periods, is determined described to be put wide
Accuse advertisement quantity in stock of the position in several following preset time periods.
Wherein, the advertisement quantity in stock is the advertisement position to be put in the estimated number exposed of preset time period.
It should be noted that if dry represent two or more.The period of several preset time periods of past
Quantity can be identical with the period quantity of several following preset time periods, can not also be identical, and the present invention is herein
It is not specifically limited.
S203, the advertisement quantity in stock based on the advertisement position to be put in several following preset time periods, determines institute
State the amount to be put of advertisement to be put in each period in several following preset time periods.
History of advertising inventory in the embodiment of the present invention based on advertisement position to be put in past several preset time periods
Amount determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods, and several will be pre- based on future
If the advertisement quantity in stock in the period determines treating for each preset time period advertisement to be put in several following preset time periods
Injected volume, influenced by total number of users and active users dynamic change due to the advertisement quantity in stock of advertisement position to be put and
It being constantly in variation, and in the long run, total number of users and active users are constantly in the trend slowly increased, because
This, based on the history of advertising quantity in stock of advertisement position to be put each period in past several preset time periods, determines not
Carry out the advertisement quantity in stock of each period in several preset time periods, i.e., future ads library is used as by history of advertising quantity in stock
The reference of storage so that the advertisement quantity in stock in several following preset time periods can be realized closer to actual conditions to holding
The reasonable estimation of continuous dynamic change advertisement quantity in stock, so as to improve accuracy during the injected volume of determining advertisement to be put and
Timeliness.
In a kind of possible realization method, the history of advertising library based in the past several preset time periods
Storage determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods, can pass through such as lower section
Formula is realized：
By the history of advertising quantity in stock of period each in the past several preset time periods, respectively according to the period
Advertisement quantity in stock of the correspondence as each period in several described following preset time periods.
By using the history of advertising based on advertisement position to be put each period in past several preset time periods
Quantity in stock determines the advertisement quantity in stock of each period in several preset time periods of future, that is, passes through history of advertising quantity in stock
The mode of the reference of quantity in stock can be launched as future so that the advertisement quantity in stock in several following preset time periods can more connect
Nearly actual conditions realize the reasonable estimation to lasting dynamic change advertisement quantity in stock.
Optionally, the period correspondence is corresponding same day in different weeks, for example, the future, several were pre-
If the Monday in the period corresponds to the Monday in several preset time periods of the past；Alternatively,
The period correspondence is corresponding same day in the different middle of the month, for example, described several preset times of future
The period that the date is 5 in section corresponds to the period that the date in several preset time periods of the past is 5；Alternatively,
The period correspondence can also be not on the same day in the corresponding same period, for example, it is described it is following several
Each 3 points of time arrive in 3 points to 4 points described several preset time periods of past of correspondence of each period in preset time period
4 points；
The period correspondence can also be corresponding interior same period on the same day in different weeks, for example, described
2 points to the 3 points Mondays corresponded in described several preset time periods of past in Monday in several following preset time periods
In 2 points to 3 points.
Optionally, the advertisement quantity in stock based on the advertisement position to be put in several following preset time periods,
Determine the amount to be put of advertisement to be put in each period in several described following preset time periods, including：
Determine first time period in several described following preset time periods advertisement quantity in stock account for it is described it is following several
First weight of advertisement quantity in stock summation in preset time period；Wherein, the first time period is preset for following several
Any time period in period；
After total injected volume of the advertisement to be put in several described following preset time periods is multiplied by first weight
Obtained injected volume, the amount to be put as advertisement to be put described in the first time period.
By using the mode that amount to be put is determined based on advertisement quantity in stock, it is wide less than to be put to avoid advertisement quantity in stock
Accuse preset total input cause advertisement quantity in stock can not meet advertising presupposition to be put total input or advertisement quantity in stock it is big
The situation of the advertisement position wasting of resources is caused in the total input of advertising presupposition to be put.
Specifically, to determining the first time period by taking the period correspondence is the same day in different weeks as an example
Described in the process of amount to be put of advertisement to be put illustrate, it is assumed that a preset time period is 1 day, and the past is several
A preset time period be the last week Monday to Sunday, it is described future several preset time periods be [rst, et], described first
Period is jth day, wherein, et represents the Close Date of several following preset time periods, if rst represents described following
The Start Date of dry preset time period, and the rst meets equation below：
Rst=max (st, ct) (1-1)
Wherein, st is the preset date for starting to launch the advertisement to be put, and ct represents current date.
First weight can be determined by equation below：
Wherein, djRepresent first weight, dayStockjRepresent the advertisement position to be put in [rst, the et]
The advertisement quantity in stock in jth day,[rst, et] described in expression interior advertisement quantity in stock summation.
The amount to be put of advertisement to be put described in the jth day can be determined by equation below：
Dj=W × dj (1-3)
Wherein, DjThe advertisement to be put is represented in several described following preset time periods j-th period treats
Injected volume, W represent total injected volume of the advertisement to be put in [rst, the et], djRepresent first weight.
Wherein, total injected volume of the advertisement to be put in [rst, the et] can be determined by equation below：
W=min (CPM, PCPM)-K (1-4)
Wherein, W represents total injected volume of the advertisement to be put in [rst, the et], and CPM represents described to be put
Advertisement the advertisement position to be put default total input, during PCPM represents the advertisement position to be put from st to et
Advertisement quantity in stock total amount, K represent the quantity that the advertisement to be put has been launched.
It should be noted that PCPM is more than CPM under normal conditions.
In a kind of possible realization method, it is described in first time period described in the advertisement to be put is determined described
After the amount to be put of advertisement position to be put, it can determine to wait to throw within the specific period daily based on daily amount to be put
High-volume, specifically：
By to be put amount of the advertisement to be put in several described following preset time periods in first time period, it is multiplied by institute
State in first time period advertisement position to be put described in the first period advertisement quantity in stock account for it is to be put described in the first time period
The injected volume obtained after the weight of the advertisement quantity in stock of advertisement position is treated as described in the first period in the first time period
Launch the amount to be put of advertisement.
For example, two periods can will be divided within one day, 0 point~12 points be a period, 12 points~24 points be a period.
Or 0 point~10 points are a period, 10 points~24 be a period.It can also be using each hour as period etc.
Deng the dividing mode of specific period is not limited in the embodiment of the present invention.
Specifically, to true by taking corresponding interior same period on the same day during the period correspondence is different week as an example
The process of the amount to be put of advertisement to be put described in the first period illustrates in the fixed first time period, it is assumed that one default
Period is 1 day, several preset time periods of the past are Monday to the Sunday of the last week, when following several are preset
Between section be [rst, et], the first time period is jth day, and first period is i-th of period, i-th in the jth day
The advertisement quantity in stock of advertisement position to be put described in period accounts for the weight of the advertisement quantity in stock of the jth day advertisement position to be put
It is determined by equation below：
hji=hourStockji/dayStockj (1-5)
Wherein, hjiRepresent that the advertisement quantity in stock of advertisement position to be put described in i-th of period in the jth day accounts for the jth
The weight of the advertisement quantity in stock of its advertisement position to be put, hourStockjiRepresent to be put described in i-th of period in jth day
The advertisement quantity in stock of advertisement position, dayStockjRepresent the advertisement quantity in stock of the jth day advertisement position to be put.
The amount to be put of advertisement to be put is determined by equation below described in i-th of period in the jth day：
Hji=Dj×hji (1-6)
Wherein, HjiDescribed in expression in [rst, et] in the jth day advertisement to be put described in i-th of period it is to be put
Amount, DiRepresent to be put amount of the advertisement to be put in [rst, the et] interior jth day, hjiRepresent the advertisement position to be put
The advertisement quantity in stock of i-th of period accounts for the jth day advertisement position to be put in the jth day in [rst, the et]
The weight of advertisement quantity in stock.
By the above method, advertisement quantity in stock can be balancedly distributed to every day, each period by Broadcast Control platform, real
The reasonable distribution of existing resource, avoids the waste of inventory, and realize for the fine of the dimensions such as region or day and hour
Injected volume controls, and improves the fineness of injected volume equilibrium.
Optionally, it is most accurately distributed for the control of the injected volume to advertisement to be put, Broadcast Control platform is daily all
The injected volume of the advertisement to be put is carried out balanced, realized to the timely of practical injected volume and actual inventory dynamic change
Significant response, and realize the optimal allocation to practical injected volume.
In a kind of possible realization method, the Broadcast Control platform is also based on several preset time periods of the past
The history of advertising quantity in stock in inherent multiple areas determines the advertisement position to be put in several following preset time periods in institute
The advertisement quantity in stock in multiple areas is stated, specifically：
Determine multiple areas launched in each period in several preset time periods of the past and each
Area corresponds to history of advertising quantity in stock respectively.
By the advertisement in each area in areas multiple described in second time period in the past several preset time periods
History quantity in stock, as each area in multiple areas described in the third period in several described following preset time periods
Advertisement quantity in stock；The second time period is any time period in the past several preset time periods, during the third
Between section be any time period in several described following preset time periods, the third period expires with the second time period
The foot period correspondence.
In a kind of possible realization method, the Broadcast Control platform is determining the advertisement to be put in the third time
It, can the advertisement based on area each in each period described in section in multiple areas after the advertisement quantity in stock in each area
Quantity in stock determines in each period the amount to be put in each area, specifically：
Determine the third period in several described following preset time periods advertisement quantity in stock account for it is described it is following several
Second weight of advertisement quantity in stock summation in preset time period；
After total injected volume of the advertisement to be put in several described following preset time periods is multiplied by second weight
Obtained injected volume, the amount to be put as the advertisement to be put described in the third period；
Determine that the advertisement quantity in stock in the first area in the third period accounts for the advertisement quantity in stock of the third period
Third weight, and obtained after the amount to be put of advertisement to be put described in the third period is multiplied by the third weight
Injected volume, as described in the third period first area amount to be put；
Wherein, first area is any area in the multiple area.
Specifically, to determining the third period by taking the period correspondence is the same day in different weeks as an example
In the process of amount to be put in the first area illustrate, it is assumed that a preset time period is 1 day, and the past, several were default
Period be the last week Monday to Sunday, it is described future several preset time periods be [rst, et], the second time period
It it is the f days, the third period is the g days, and first area is h-th of area, and the third weight passes through following public
Formula determines：
pgh=provinceStockgh/pStock (1-7)
Wherein, PghRepresent the third weight, provinceStockghRepresent that the h-th of area in g days is described to be put
The advertisement quantity in stock of advertisement position, pStock represent that advertisement position to be put is in the advertisement inventory in the multiple area described in the g days
Measure total amount.Wherein, pStock can be determined as follows：
Wherein, provinceStockgrRepresent the advertisement quantity in stock in the r-th of area in g days, n represents the multiple area
Quantity.
The the amount to be put in h-th of area in g days is determined by equation below in [rst, the et]：
Pgh=Dg×pgh (1-9)
Wherein, PghDescribed in expression in [rst, et] the h-th of area in g days amount to be put, DgDescribed in expression [rst,
Et] in the amount to be put of the g days, pghRepresent the third weight.
By the Advertisement arrangement injected volume equalization methods, the injected volume of advertisement to be put can be realized in time or sky
Between on equiblibrium mass distribution, avoid launching completely in short time or few several regions, on the one hand ensured advertisement to be put
Advertising effect, on the other hand also improve the utilization rate of advertisement position inventory resource, while so that advertisement to be put can be with
Using the idle advertisement position resource on other videos of appearance, do not limited by video type.
Optionally, the Broadcast Control platform is also based in several preset time periods of the past in multiple restrictive conditions
Under history of advertising quantity in stock, determine the advertisement position to be put in several following preset time periods in the multiple limitation
Under the conditions of advertisement quantity in stock.
Wherein, restrictive condition can be that client device uses system, such as Android system, apple research and development operating system.
Restrictive condition may be client device type, such as Intelligent mobile equipment, computer equipment, tablet device etc..It is of the invention real
Example is applied to be not specifically limited herein.
As shown in fig.3, for Advertisement arrangement injected volume equalization methods schematic diagram provided in an embodiment of the present invention, the method
It can be performed by ad interface, the method can specifically include as follows：
S301 receives client and triggers the ad-request message sent during advertisement position to be put.
Wherein, ad-request message carrying include the advertisement position to be put that the client triggers identification information,
And the corresponding condition for launching advertisement of advertisement position to be put.
S302 obtains advertisement to be put and has met the condition in advertisement position to be put corresponding to the identification information
Injected volume and the amount to be put for obtaining the advertisement to be put.
Wherein, the method for determination of amount to be put of the advertisement to be put is carried refering to the corresponding embodiments of the method for Fig. 2
Tired state is not repeated in the method for confession, the present invention herein.
S303, amount to be put and the injected volume based on the advertisement to be put determine to launch to the client
Advertisement and be sent to the client.
Concrete application scene is given below, with the period correspondence in embodiment for a better understanding of the present invention
For the same day in different weeks, a preset time period is one day, and current date (ct) is this Wednesday, and the advertisement to be put exists
The default total input CPM of the advertisement position to be put is 200, and the quantity K that the advertisement to be put has been launched is 100 to be
Example, the process that advertisement dispensing is carried out to the ad system are specifically described, as shown in figure 4, for advertisement release process
Schematic diagram.
Several preset time periods of the past be Monday of upper one week to Sunday, wherein, the advertisement position to be put exists
The history of advertising quantity in stock on the Monday of upper one week to Sunday is as shown in table 1.
Table 1
The advertisement to be put the advertisement position to be put release time for this Tuesday (st) to next Thursday (et), and
Current time is this Wednesday, determines rst as this Wednesday by formula rst=max (st, ct), et is next Thursday, therefore, described
Several following preset time periods are [this Wednesday, next Thursday].
S401, Broadcast Control platform in the advertisement [this Wednesday, next Thursday] to be put in the advertisement position to be put to treating
Injected volume carries out balanced and is equalized result.
Specifically, the Broadcast Control platform by the advertisement position to be put, Monday to the Sunday of upper one week, went through by daily advertisement
History quantity in stock, it is described to be put respectively according to the period correspondence advertisement quantity in stock daily as [this Wednesday, next Thursday]
Advertisement position is as shown in table 2 in [this Wednesday, next Thursday] daily advertisement quantity in stock.
Table 2
By table 2 determine the advertisement position to be put [this Wednesday, next Thursday] interior advertisement quantity in stock summation be 1000.
It is wide to account for [this Wednesday, next Thursday] for the advertisement quantity in stock of the daily advertisement position to be put in [this Wednesday, next Thursday]
The first weight for accusing quantity in stock summation is as shown in table 3.
Table 3
Due to, it is known that CPM 200, the quantity K that the advertisement to be put has been launched are 100, are determined by table 2 described
Advertisement position to be put is 1100 in [this Tuesday, next Thursday] interior advertisement quantity in stock summation, therefore the advertisement to be put is in [this week
Three, next Thursday] in total injected volume W by formula W=min (CPM, PCPM), really K is set to 100.
The measurer body to be put of the daily advertisement to be put is as shown in table 4 in [this Wednesday, next Thursday].
Table 4
Optionally, it is determining in [this Wednesday, next Thursday] after the amount to be put of the advertisement to be put daily, it can be with
The amount to be put of each hour advertisement to be put in determining in [this Wednesday, next Thursday] daily, by taking this week 3 as an example, specifically
Detailed description.
Determine that the history of advertising quantity in stock of last Wednesday is 100 by table 1, and between last Wednesday 0-10 points, each hour it is wide
Announcement history quantity in stock is that the history of advertising quantity in stock of 10,10-24 points is 0.Therefore, this Wednesday is in the history of advertising of 0-1 points
Quantity in stock accounts for the weight h of the history of advertising quantity in stock of this WednesdayWednesday, a, wherein a ∈ [0 point, 1 point] are：
hWednesday, a=hourStockWednesday a/dayStockWednesday=10/100=0.1；
And the amount to be put of this Wednesday is DWednesday=10, therefore amount to be put hourly is between Wednesday 0-10 points：
hWednesday, b=0.1 × 10=1 (b ∈ [0 point, 10 points])；
Amount to be put hourly is between 10-24 points：
hWednesday, c=0 (c ∈ [11. -24 point])；
Optionally, it is determining in [this Wednesday, next Thursday] after the amount to be put of the advertisement to be put daily, it can be with
In determining in [this Wednesday, next Thursday] daily in multiple areas each area advertisement to be put amount to be put, with this week
3, multiple areas are Beijing, for the area of two, Shanghai, specific to be described in detail.
Determine that the history of advertising quantity in stock of last Wednesday is 100 by table 1, wherein, the advertisement position to be put is in Pekinese
History of advertising quantity in stock is 70, and history of advertising quantity in stock of the advertisement position to be put in Shanghai is 30.Therefore described in this Wednesday
The weight that advertisement position to be put accounts for the history of advertising quantity in stock of Wednesday in Pekinese's history of advertising quantity in stock is
pWednesday, Beijing=70/100=0.7；
And history of advertising quantity in stock of the advertisement position to be put described in this Wednesday in Shanghai accounts for the history of advertising inventory of Wednesday
The weight of amount：
pWednesday, Shanghai=30/100=0.3；
The amount to be put of this Wednesday is 10, and therefore, this Wednesday is as shown in table 5 in the amount to be put of Beijing and Shanghai.
Table 5
| Area | Beijing | Shanghai |
| Weight | 0.7 | 0.3 |
| The amount to be put of Wednesday | 10 | 10 |
| Area amount to be put | 7 | 3 |
The equilibrium result is sent to ad interface by S402, Broadcast Control platform.
S403, for client in the advertisement triggering command for receiving user's triggering, sending advertisement to the ad interface please
Ask instruction.
It is played or when pause video corresponding advertisement position is triggered to visitor specifically, advertisement triggering command is triggered in user
Family end.Ad-request instruction carries the identification information of the advertisement position to be put of the client triggering and to be put wide
Accuse the corresponding condition for launching advertisement in position, wherein, the corresponding condition for launching advertisement of advertisement position to be put include regional condition, when
Between condition etc..
S404, ad interface match equilibrium result after receiving the ad-request instruction.
Specifically, ad interface receives the ad-request instruction, and will wait to throw described in record in distributed cache system
Injected volume of the advertisement under the conditions of described in advertisement position to be put corresponding to the identification information is put to be matched with equilibrium result.
S405, ad interface determine whether the amount to be put of advertisement to be put described in equilibrium result is more than distributed caching
Injected volume described in record in system；If so, perform S406；If it is not, perform S407.
S406, the ad interface send the advertisement to be put to the client.
S407, the ad interface send other advertisements to the client.
S408, client send advertisement impression information to statistical system.
Specifically, client often plays an advertisement, after playback ends, advertisement impression information is sent to statistical system,
The advertisement impression information includes client device location, current time, Current ad position etc., and statistical system can update institute
The advertisement input situation of determining advertisement to be put is stated, the advertisement input situation of the advertisement to be put is in the form of key-value pair
Be stored in distributed cache system, the advertisement input situation include the advertisement to be put under the time conditions
The injected volume of injected volume, the advertisement to be put under the conditions of the area etc..
Wherein, key-value pair is a data structuring concept, also commonly known as dictionary or mapping.Caching system is arrived in each storage
In the one all corresponding key assignments of data, can be by the data that are stored in key assignments Querying Distributed caching system.For example, at this
In inventive embodiments, by the corresponding key assignments storage to distributed cache system of advertisement position, ad interface passes through advertisement position
The corresponding advertisement position of key assignments inquiry key assignments advertisement input situation.
Based on the same inventive concept of embodiment of the method corresponding with Fig. 2, the embodiment of the present invention provides a kind of Advertisement arrangement
Injected volume balancer 50, the device 50 can be applied to ad system, Broadcast Control platform or server.The structure of the device 50
As shown in figure 5, including acquisition module 51 and determining module 52, wherein：
Acquisition module 51, for obtaining history of advertising inventory of the advertisement position to be put in past several preset time periods
Amount；The history of advertising quantity in stock is the actual exposure number in the advertisement position to be put；
Determining module 52 is wide in several preset time periods for past for being obtained based on the acquisition module 51
History quantity in stock is accused, determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods；It is described wide
Accuse the number that quantity in stock is expected exposure for the advertisement position to be put in preset time period；And existed based on the advertisement position to be put
Advertisement quantity in stock in several following preset time periods was determined in several described following preset time periods in each period
The amount to be put of advertisement to be put.
Optionally, the determining module 52, based on the advertisement position to be put in several following preset time periods
Advertisement quantity in stock, determine the amount to be put of advertisement to be put in each period in several described following preset time periods
When, it is specifically used for：
Determine first time period in several described following preset time periods advertisement quantity in stock account for it is described it is following several
First weight of advertisement quantity in stock summation in preset time period；Wherein, the first time period is preset for following several
Any time period in period；
After total injected volume of the advertisement to be put in several described following preset time periods is multiplied by first weight
Obtained injected volume, the amount to be put as advertisement to be put described in the first time period.
Optionally, the determining module 52, when the past obtained based on the acquisition module 51, several were default
Between history of advertising quantity in stock in section, determine advertisement inventory of the advertisement position to be put in several following preset time periods
During amount, it is specifically used for：
The history of advertising of each period in several preset time periods in the past that the acquisition module 51 is obtained
Quantity in stock, respectively according to advertisement base of the period correspondence as each period in several described following preset time periods
Storage.
Optionally, the acquisition module 51 is additionally operable to obtain in several preset time periods of the past each period
Interior the launched corresponding history of advertising quantity in stock in multiple regional and each area；
The determining module 52, the past for being additionally operable to obtain the acquisition module 51 is in several preset time periods
Each regional history of advertising quantity in stock in multiple areas described in second time period, as several described following preset times
Advertisement quantity in stock each regional in multiple areas described in the third period in section；If the second time period is the past
Any time period in dry preset time period, the third period are any in several described following preset time periods
Period, the third period meet the period correspondence with the second time period.
Optionally, the determining module 52 is additionally operable to determine in several described following preset time periods the third period
Advertisement quantity in stock account for the second weight of advertisement quantity in stock summation in several described following preset time periods；
And total injected volume of the advertisement to be put in several described following preset time periods is multiplied by second weight
The injected volume obtained afterwards, the amount to be put as the advertisement to be put described in the third period；
And determine that the advertisement quantity in stock in the first area in the third period accounts for the advertisement inventory of the third period
The third weight of amount obtains after the amount to be put of advertisement to be put described in the third period is multiplied by the third weight
Injected volume, as described in the third period first area amount to be put；
Wherein, first area is any area in the multiple area.
Optionally, the period correspondence is corresponding same day in different weeks；Alternatively,
The period correspondence is corresponding same day in the different middle of the month；Alternatively,
The period correspondence for not on the same day in the corresponding same period；
The period correspondence is corresponding interior same period on the same day in different weeks.
Based on the same inventive concept of embodiment of the method corresponding with Fig. 3, the embodiment of the present invention provides a kind of Advertisement arrangement
Injected volume balancer 60, the device 60 can be applied to ad interface.The structure of the device 60 is as shown in fig. 6, including receiving
Module 61, acquisition module 62 and determining module 63, wherein：
Receiving module 62, it is described for receiving the ad-request message sent when client triggers advertisement position to be put
The carrying of ad-request message includes the identification information of the advertisement position to be put of the client triggering and advertisement position pair to be put
The condition of dispensing advertisement answered；
Acquisition module 62 disappears for obtaining the advertisement to be put in the ad-request that the receiving module 62 receives
Meet the injected volume of the condition in advertisement position to be put corresponding to the identification information that is carried in breath and described in obtaining
The amount to be put of advertisement to be put；
Wherein, the method for determination of amount to be put of the advertisement to be put is carried refering to the corresponding embodiments of the method for Fig. 2
The method of confession or the amount to be put of the advertisement to be put pass through Advertisement arrangement injected volume balancer shown in fig. 5
It determines, tired state is not repeated in the present invention herein.
Determining module 63, for the amount to be put of the advertisement to be put obtained based on the acquisition module 62 and institute
Injected volume is stated to determine the advertisement launched to the client and be sent to the client.
History of advertising inventory in the embodiment of the present invention based on advertisement position to be put in past several preset time periods
Amount determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods, and several will be pre- based on future
If the advertisement quantity in stock in the period determines treating for each preset time period advertisement to be put in several following preset time periods
Injected volume, influenced by total number of users and active users dynamic change due to the advertisement quantity in stock of advertisement position to be put and
It being constantly in variation, and in the long run, total number of users and active users are constantly in the trend slowly increased, because
This, based on the history of advertising quantity in stock of advertisement position to be put each period in past several preset time periods, determines not
Carry out the advertisement quantity in stock of each period in several preset time periods, i.e., future ads library is used as by history of advertising quantity in stock
The reference of storage so that the advertisement quantity in stock in several following preset time periods can be realized closer to actual conditions to holding
The reasonable estimation of continuous dynamic change advertisement quantity in stock, so as to improve accuracy during the injected volume of determining advertisement to be put and
Timeliness.The total input that advertisement quantity in stock is avoided less than advertising presupposition to be put causes advertisement quantity in stock that can not meet to wait to throw
The total input or advertisement quantity in stock for putting advertising presupposition cause advertisement position resource unrestrained more than the total input of advertising presupposition to be put
Situation about taking.
And by the way that advertisement quantity in stock is balancedly distributed to every day, each period, each area, realize resource
Reasonable distribution, avoid the waste of inventory, and realize the fine injected volume for dimensions such as region or day and hours
Control improves the fineness of injected volume equilibrium.Realize the equilibrium of the injected volume of advertisement to be put in the time or spatially
Distribution avoids launching completely in short time or few several regions, has on the one hand ensured the advertising of advertisement to be put
Effect, on the other hand also improves the utilization rate of advertisement position inventory resource, while advertisement to be put is allowd to use appearance
Idle advertisement position resource on other videos, is not limited by video type.
In addition, balanced by all being carried out daily to the injected volume of the advertisement to be put, realize to practical injected volume and
The timely and effective response of actual inventory dynamic change, and realize the optimal allocation to practical injected volume.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the present invention
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the present invention
The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, but those skilled in the art once know basic creation
Property concept, then additional changes and modifications may be made to these embodiments.So appended claims be intended to be construed to include it is excellent
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (14)
1. a kind of Advertisement arrangement injected volume equalization methods, which is characterized in that including：
Obtain history of advertising quantity in stock of the advertisement position to be put in past several preset time periods；The history of advertising inventory
It measures as the actual exposure number in the advertisement position to be put；
Based on the history of advertising quantity in stock in the past several preset time periods, determine the advertisement position to be put in future
Advertisement quantity in stock in several preset time periods；The advertisement quantity in stock is pre- in preset time period for the advertisement position to be put
Count the number of exposure；
Advertisement quantity in stock based on the advertisement position to be put in several following preset time periods, determines that the future is several
In a preset time period in each period advertisement to be put amount to be put.
2. the method as described in claim 1, which is characterized in that described several will be pre- in future based on the advertisement position to be put
If the advertisement quantity in stock in the period, advertisement to be put in each period in several described following preset time periods is determined
Amount to be put, including：
Determine that the advertisement quantity in stock of first time period in several described following preset time periods accounts for following several and presets
First weight of advertisement quantity in stock summation in period；Wherein, the first time period is several described following preset times
Any time period in section；
It is obtained after total injected volume of the advertisement to be put in several described following preset time periods is multiplied by first weight
Injected volume, the amount to be put as advertisement to be put described in the first time period.
3. the method as described in claim 1, which is characterized in that described based on wide in the past several preset time periods
History quantity in stock is accused, determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods, including：
By the history of advertising quantity in stock of period each in the past several preset time periods, corresponded to respectively according to the period
Advertisement quantity in stock of the relationship as each period in several described following preset time periods.
4. method as claimed in claim 3, which is characterized in that the method further includes：
It obtains the multiple areas launched in each period in several preset time periods of the past and each distinguishes
Not corresponding history of advertising quantity in stock；
By the history of advertising in each area in areas multiple described in second time period in the past several preset time periods
Quantity in stock, the advertisement as each area in multiple areas described in the third period in several described following preset time periods
Quantity in stock；The second time period is any time period in the past several preset time periods, the third period
For any time period in several described following preset time periods, the third period meets institute with the second time period
State period correspondence.
5. method as claimed in claim 4, which is characterized in that the method further includes：
Determine that the advertisement quantity in stock of third period in several described following preset time periods accounts for following several and presets
Second weight of advertisement quantity in stock summation in period；
It is obtained after total injected volume of the advertisement to be put in several described following preset time periods is multiplied by second weight
Injected volume, the amount to be put as the advertisement to be put described in the third period；
Determine in the third period that the advertisement quantity in stock in the first area accounts for the of the advertisement quantity in stock of the third period
Three weights, and the amount to be put of advertisement to be put described in the third period is multiplied by the throwing obtained after the third weight
High-volume, the amount to be put as the first area described in the third period；
Wherein, first area is any area in the multiple area.
6. such as claim 3 to 5 any one of them method, which is characterized in that the period correspondence is in different week
Corresponding same day；Alternatively,
The period correspondence is corresponding same day in the different middle of the month；Alternatively,
The period correspondence for not on the same day in the corresponding same period；
The period correspondence is corresponding interior same period on the same day in different weeks.
7. a kind of Advertisement arrangement injected volume equalization methods, which is characterized in that including：
It receives client and triggers the ad-request message sent during advertisement position to be put, the ad-request message carrying includes
The identification information of the advertisement position to be put of the client triggering and the corresponding condition for launching advertisement of advertisement position to be put；
The injected volume that advertisement to be put meets the condition in advertisement position to be put corresponding to the identification information is obtained, with
And obtain the amount to be put of the advertisement to be put；Wherein, the amount to be put of the advertisement to be put passes through claim 1
It is determined to the method described in any one of claim 6；
Amount to be put and the injected volume based on the advertisement to be put determine to launch the advertisement for arriving the client simultaneously
It is sent to the client.
8. a kind of Advertisement arrangement injected volume balancer, which is characterized in that including：
Acquisition module, for obtaining history of advertising quantity in stock of the advertisement position to be put in past several preset time periods；Institute
It is the actual exposure number in the advertisement position to be put to state history of advertising quantity in stock；
Determining module, for the history of advertising library of past for being obtained based on the acquisition module in several preset time periods
Storage determines advertisement quantity in stock of the advertisement position to be put in several following preset time periods；The advertisement quantity in stock
It is the number that the advertisement position to be put is expected exposure in preset time period；And based on the advertisement position to be put following several
Advertisement quantity in stock in a preset time period determines to be put wide in each period in several described following preset time periods
The amount to be put accused.
9. device as claimed in claim 8, which is characterized in that the determining module is existed based on the advertisement position to be put
Advertisement quantity in stock in several following preset time periods was determined in several described following preset time periods in each period
During the amount to be put of advertisement to be put, it is specifically used for：
Determine that the advertisement quantity in stock of first time period in several described following preset time periods accounts for following several and presets
First weight of advertisement quantity in stock summation in period；Wherein, the first time period is several described following preset times
Any time period in section；
It is obtained after total injected volume of the advertisement to be put in several described following preset time periods is multiplied by first weight
Injected volume, the amount to be put as advertisement to be put described in the first time period.
10. device as claimed in claim 8, which is characterized in that the determining module, what is obtained based on the acquisition module
History of advertising quantity in stock in several preset time periods of the past, determining the advertisement position to be put, several will be pre- in future
If during advertisement quantity in stock in the period, it is specifically used for：
The history of advertising quantity in stock of each period in several preset time periods in the past that the acquisition module is obtained,
Respectively according to advertisement quantity in stock of the period correspondence as each period in several described following preset time periods.
11. device as claimed in claim 10, which is characterized in that the acquisition module is additionally operable to obtain the past several
The corresponding history of advertising inventory in multiple regional and each area launched in each period in a preset time period
Amount；
The determining module, second time in several preset time periods in the past for being additionally operable to obtain the acquisition module
Each regional history of advertising quantity in stock in multiple areas described in section, as third in several described following preset time periods
Each regional advertisement quantity in stock in multiple areas described in period；Several were default for the past for the second time period
Any time period in period, the third period are any time period in several described following preset time periods,
The third period meets the period correspondence with the second time period.
12. device as claimed in claim 11, which is characterized in that the determining module is additionally operable to determine that the future is several
It is total to account for advertisement quantity in stock in several described following preset time periods for the advertisement quantity in stock of third period in a preset time period
Second weight of sum；
And total injected volume of the advertisement to be put in several described following preset time periods is multiplied by after second weight
The injected volume arrived, the amount to be put as the advertisement to be put described in the third period；
And determine that the advertisement quantity in stock in the first area in the third period accounts for the advertisement quantity in stock of the third period
The amount to be put of advertisement to be put described in the third period is multiplied by the throwing obtained after the third weight by third weight
High-volume, the amount to be put as the first area described in the third period；
Wherein, first area is any area in the multiple area.
13. such as claim 10 to 12 any one of them device, which is characterized in that the period correspondence is different weeks
In corresponding same day；Alternatively,
The period correspondence is corresponding same day in the different middle of the month；Alternatively,
The period correspondence for not on the same day in the corresponding same period；
The period correspondence is corresponding interior same period on the same day in different weeks.
14. a kind of Advertisement arrangement injected volume balancer, which is characterized in that including：
Receiving module, for receiving the ad-request message sent when client triggers advertisement position to be put, the advertisement please
Message carrying is asked to include the identification information of advertisement position to be put of the client triggering and the corresponding throwing of advertisement position to be put
Put the condition of advertisement；
Acquisition module carries for obtaining in the ad-request message that the advertisement to be put receives in the receiving module
Advertisement position to be put corresponding to the identification information in meet the injected volume of the condition and obtain described to be put wide
The amount to be put accused；Wherein, the amount to be put of the advertisement to be put passes through any in claim 1 to claim 6
Method described in determines；
Determining module for the amount to be put of the advertisement to be put that is obtained based on the acquisition module and described has been launched
Amount determines the advertisement launched to the client and is sent to the client.
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109636477A (en) * | 2018-12-18 | 2019-04-16 | 北京奇艺世纪科技有限公司 | The method for early warning and device of ullage are launched in a kind of advertisement |
| CN109801106A (en) * | 2019-01-17 | 2019-05-24 | 有米科技股份有限公司 | A kind of advertisement delivery effect predictor method, device, server and storage medium |
| CN110009383A (en) * | 2019-01-02 | 2019-07-12 | 阿里巴巴集团控股有限公司 | A kind of advertisement inventory method for pre-distributing and device |
| CN110163665A (en) * | 2019-04-30 | 2019-08-23 | 腾讯科技（深圳）有限公司 | A kind of advertisement inventory inquiry amount method, apparatus, equipment and storage medium |
| CN111277888A (en) * | 2020-01-21 | 2020-06-12 | 北京字节跳动网络技术有限公司 | Video management method and device, electronic equipment and storage medium |
| CN111340532A (en) * | 2020-02-19 | 2020-06-26 | 北京三快在线科技有限公司 | Data delivery method, device, server and computer readable storage medium |
| CN111598598A (en) * | 2019-02-21 | 2020-08-28 | 北京达佳互联信息技术有限公司 | Information delivery method, information delivery apparatus, and computer-readable storage medium |
| CN112241898A (en) * | 2019-07-19 | 2021-01-19 | 上海哔哩哔哩科技有限公司 | Advertisement data delivery control method and device and computer equipment |
| CN114501081A (en) * | 2022-02-14 | 2022-05-13 | 浙江新再灵科技股份有限公司 | Screen advertisement playing method and system |
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2016
- 2016-12-30 CN CN201611261743.XA patent/CN108269109A/en active Pending
Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109636477A (en) * | 2018-12-18 | 2019-04-16 | 北京奇艺世纪科技有限公司 | The method for early warning and device of ullage are launched in a kind of advertisement |
| CN109636477B (en) * | 2018-12-18 | 2023-05-05 | 北京奇艺世纪科技有限公司 | Early warning method and device for advertisement delivery shortage |
| CN110009383A (en) * | 2019-01-02 | 2019-07-12 | 阿里巴巴集团控股有限公司 | A kind of advertisement inventory method for pre-distributing and device |
| CN109801106B (en) * | 2019-01-17 | 2020-10-02 | 有米科技股份有限公司 | Advertisement putting effect estimation method and device, server and storage medium |
| CN109801106A (en) * | 2019-01-17 | 2019-05-24 | 有米科技股份有限公司 | A kind of advertisement delivery effect predictor method, device, server and storage medium |
| CN111598598B (en) * | 2019-02-21 | 2024-03-22 | 北京达佳互联信息技术有限公司 | Information delivery method, information delivery device, and computer-readable storage medium |
| CN111598598A (en) * | 2019-02-21 | 2020-08-28 | 北京达佳互联信息技术有限公司 | Information delivery method, information delivery apparatus, and computer-readable storage medium |
| CN110163665A (en) * | 2019-04-30 | 2019-08-23 | 腾讯科技（深圳）有限公司 | A kind of advertisement inventory inquiry amount method, apparatus, equipment and storage medium |
| CN112241898A (en) * | 2019-07-19 | 2021-01-19 | 上海哔哩哔哩科技有限公司 | Advertisement data delivery control method and device and computer equipment |
| CN111277888B (en) * | 2020-01-21 | 2021-05-28 | 北京字节跳动网络技术有限公司 | Video management method and device, electronic equipment and storage medium |
| CN111277888A (en) * | 2020-01-21 | 2020-06-12 | 北京字节跳动网络技术有限公司 | Video management method and device, electronic equipment and storage medium |
| CN111340532A (en) * | 2020-02-19 | 2020-06-26 | 北京三快在线科技有限公司 | Data delivery method, device, server and computer readable storage medium |
| CN114501081A (en) * | 2022-02-14 | 2022-05-13 | 浙江新再灵科技股份有限公司 | Screen advertisement playing method and system |
| CN114501081B (en) * | 2022-02-14 | 2023-10-17 | 浙江新再灵科技股份有限公司 | Screen advertisement playing method and system |
| CN115082127A (en) * | 2022-07-08 | 2022-09-20 | 北京聚云数字信息技术有限公司 | Advertisement targeted delivery method and system based on big data analysis |
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