CN109636488A - Advertisement placement method and device - Google Patents
Advertisement placement method and device Download PDFInfo
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- CN109636488A CN109636488A CN201910045286.8A CN201910045286A CN109636488A CN 109636488 A CN109636488 A CN 109636488A CN 201910045286 A CN201910045286 A CN 201910045286A CN 109636488 A CN109636488 A CN 109636488A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The embodiment of the present application provides a kind of advertisement placement method and device, is related to field of computer technology.This method comprises: parsing preloaded components corresponding with the predetermined page when loading predetermined page, wherein the preloaded components include the ad spot information of the advertisement position to be presented in the predetermined page；The advertisement inquiry request comprising the ad spot information is generated based on analysis result, and advertisement inquiry request is sent to multiple want advertisement side's platforms；Receive the quotation information for the advertisement corresponding with the ad spot information that want advertisement side's platform returns；It is synchronous to load the predetermined page and the first object advertisement based on the quotation information after determining first object advertisement in the advertisement, to show the first object advertisement in the predetermined page.The technical solution of the embodiment of the present application can be improved the loading efficiency and information transfer efficiency of advertisement.
Description
Technical field
This application involves field of computer technology more particularly to a kind of advertisement placement method and advertisement delivery devices.
Background technique
With the development of internet technology, more and more advertiser's selections pass through internet releasing advertisements, such as in net
Stand or the webpage of application program on show advertisement, the bandwagon effect for how improving advertisement becomes focus of attention.
In a kind of technical solution, advertisement is shown on webpage by following process: (1) in predetermined page setting to
The advertisement position of displaying；(2) predetermined page is loaded in browser, be resolved to and page-tag<body>when corresponding advertisement position,
The code of trigger request advertisement；(3) browser initiates advertisement to advertisement transaction platform and launches request, advertisement transaction platform Xiang Yuqi
Each DSP (Demand-Side Platform, party in request's platform) platform of docking initiates inquiry request；(4) advertisement transaction platform
According to the quotation information that each DSP platform returns, selection is bidded the targeted advertisements of triumph, which is returned to browser；
(5) browser renders targeted advertisements, completes the displaying of an advertisement.
However, when being loaded into advertisement position, advertisement could be initiated to advertisement transaction platform in this technical solution and asked
It asks, targeted advertisements could be loaded after returning to targeted advertisements to advertisement transaction platform, the loading efficiency of advertisement is lower, reduces letter
Cease the efficiency of transmission.
Summary of the invention
The purpose of the embodiment of the present application is to provide a kind of advertisement placement method and advertisement delivery device, to solve advertisement load
The problem of low efficiency, improves the efficiency of information transmission.
In order to solve the above technical problems, the embodiment of the present application is achieved in that
In a first aspect, the embodiment of the present application provides a kind of advertisement placement method, comprising: when loading predetermined page, solution
Analyse preloaded components corresponding with the predetermined page, wherein the preloaded components include in the predetermined page wait open up
Show the ad spot information of advertisement position；
The advertisement inquiry request comprising the ad spot information is generated based on analysis result, by advertisement inquiry request hair
It send to multiple want advertisement side's platforms；
Receive the quotation information for the advertisement corresponding with the ad spot information that want advertisement side's platform returns；
Based on the quotation information after determining first object advertisement in the advertisement, it is synchronous load the predetermined page with
The first object advertisement, to show the first object advertisement in the predetermined page.
Second aspect, the embodiment of the present application provide a kind of advertisement delivery device, comprising:
Parsing module, for parsing preloaded components corresponding with the predetermined page when loading predetermined page,
In, the preloaded components include the ad spot information of the advertisement position to be presented in the predetermined page；
Request module will be described for generating the advertisement inquiry request comprising the ad spot information based on analysis result
Advertisement inquiry request is sent to multiple want advertisement side's platforms；
Receiving module, for receiving advertisement corresponding with the ad spot information that want advertisement side's platform returns
Quotation information；
Display module, for after determining first object advertisement in the advertisement, synchronizing load based on the quotation information
The predetermined page and the first object advertisement, to show the first object advertisement in the predetermined page.
The third aspect, the embodiment of the present application provide a kind of advertisement dispensing device, comprising: memory, processor and storage
On the memory and the computer executable instructions that can run on the processor, the computer executable instructions quilt
The step of advertisement placement method as described in above-mentioned first aspect is realized when the processor executes.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, the computer-readable storage
Medium realizes such as above-mentioned first for storing computer executable instructions when the computer executable instructions are executed by processor
The step of advertisement placement method described in aspect.
In the embodiment of the present application, on the one hand, when loading predetermined page, parsing includes the advertisement position in the predetermined page
The preloaded components of information can determine the ad spot information in the predetermined page before loading the predetermined page；Another party
Face generates the advertisement inquiry request Concurrency comprising ad spot information and send to multiple want advertisement side's platforms, is based on want advertisement side
The quotation information that platform returns determines targeted advertisements, can determine and the advertisement position to be presented before loading advertisement position to be presented
Corresponding advertisement simultaneously obtains corresponding advertising resource, and synchronous displaying predetermined page and targeted advertisements, wide so as to improve
Accuse loading efficiency and information transfer efficiency；In another aspect, due to needing not move through advertisement transaction platform and directly to want advertisement
Fang Pingtai inquires the price, to be conducive to improve the efficiency of operation of advertisement.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The some embodiments recorded in application, for those of ordinary skill in the art, in the premise of not making the creative labor property
Under, it is also possible to obtain other drawings based on these drawings.
Fig. 1 shows the schematic block of the application scenarios of the advertisement placement method provided according to some embodiments of the present application
Figure；
Fig. 2 shows the flow diagrams of the advertisement placement method provided according to some embodiments of the present application；
Fig. 3 shows the stream that first object advertisement is shown in predetermined page provided according to some embodiments of the present application
Journey schematic diagram；
Fig. 4 shows the flow diagram of the advertisement placement method provided according to some embodiments of the present application；
Fig. 5 shows the first schematic block diagram of the advertisement delivery device provided according to some embodiments of the present application；
Fig. 6 shows the schematic block diagram of the display module provided according to some embodiments of the present application；
Fig. 7 shows second of schematic block diagram of the advertisement delivery device provided according to other embodiments of the application；
And
Fig. 8 shows the module diagram of the advertisement dispensing device provided according to some embodiments of the present application.
Specific embodiment
In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality
The attached drawing in example is applied, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described implementation
Example is merely a part but not all of the embodiments of the present application.Based on the embodiment in the application, this field is common
The application protection all should belong in technical staff's every other embodiment obtained without creative efforts
Range.
Fig. 1 shows the schematic block of the application scenarios of the advertisement placement method provided according to some embodiments of the present application
Figure.Shown in referring to Fig.1, which may include: at least one client 110 and want advertisement side's platform i.e. DSP flat
Platform 120.It is communicated between client 110 and DSP platform 120 by network 130.Browser can be run in client 110
Or application program solves the Webpage when loading Webpage on browser on client 110 or application program
Analysis generates advertisement inquiry request based on analysis result, and the advertisement inquiry request of generation is sent to DSP platform by network 130
120, advertisement inquiry request is handled at DSP platform 120, returns to quotation information to client 110.
It should be noted that client 110 can calculate for mobile phone, tablet computer, desktop computer, Portable notebook type
Machine or car-mounted computer etc..DSP platform 120 can be the physical server comprising unique host, or carry for mainframe cluster
Virtual server, or be Cloud Server.Network 130 can be cable network or wireless network, for example, network 130 can be with
For Public Switched Telephone Network (Public Switched Telephone Network, PSTN) or internet.
Below with reference to the application scenarios of Fig. 1, it is described with reference to Figure 2 the safety monitoring of the exemplary embodiment according to the application
Method.It should be noted that above-mentioned application scenarios are merely for convenience of understanding spirit herein and principle and showing, the application
Embodiment it is unrestricted in this regard.On the contrary, embodiments herein can be applied to applicable any scene.
Fig. 2 shows the flow diagrams of the advertisement placement method provided according to some embodiments of the present application.The advertisement
Put-on method can be applied to client such as browser client or application client.Referring to shown in Fig. 2, which is thrown
The method of putting includes step S210 to step S240, below to Fig. 2 by taking the advertisement placement method is applied to browser client as an example
In advertisement placement method be described in detail.
Referring to shown in Fig. 2, in step S210, when loading predetermined page, parse corresponding with the predetermined page pre-
Loading module, wherein the preloaded components include the ad spot information of the advertisement position to be presented in the predetermined page.
In the exemplary embodiment, preloaded components are set in the predetermined page for need to show advertisement, the preloaded components
Ad spot information comprising the advertisement position to be presented in the predetermined page.The preloaded components can be to be embedded in the predetermined page
JavaScript module in header tag includes the advertisement position to be presented in the predetermined page in the JavaScript module
Ad spot information, the JavaScript module can be JavaScript code, or JavaScript file.It is below
Schematical HTML (HyperText Markup Language, hypertext markup language) code is shown comprising preloading mould
The predetermined page code of block:
Wherein,<header>is the header tag of the html page, and<mybid.js>is preloaded components, and advertisement position is should
Advertisement position to be presented on html page.
It should be noted that the preloaded components can also be other modules appropriate, such as it is embedded in the predetermined page
Header tag on label model or the preloaded components such as preloading plug-in unit corresponding with the predetermined page, this is equally at this
In the protection scope of application.It for example, is in HTML5 webpage in the predetermined page, which can mark for link
Prefetch (pre-read) module of label.By be arranged preloaded components, can load webpage advertisement position to be presented before,
Advertising resource corresponding with the advertisement position to be presented is first obtained, is then cached, in this way when being loaded into advertisement position to be presented,
Advertising resource can be directly obtained from caching, improve the loading efficiency of advertisement.
Further, in the exemplary embodiment, preloaded components corresponding with the predetermined page are parsed, obtaining should
The ad spot information of advertisement position to be presented in predetermined page, for example, passing through when preloaded components are JavaScript module
JavaScript engine parses the preloaded components, obtains the advertisement position letter of the advertisement position to be presented in the predetermined page
Breath.
In step S220, the advertisement inquiry request comprising the ad spot information is generated based on analysis result, it will be described
Advertisement inquiry request is sent to multiple want advertisement side's platforms.
In the exemplary embodiment, after parsing to preloaded components, the advertisement to be presented in the predetermined page is obtained
The ad spot information of position, which includes the size and placement position information of advertisement position.Based on parsing obtain to
It shows that the ad spot information generation of advertisement position is inquired the price comprising the advertisement of the ad spot information to request, which is inquired the price and requests to send
To multiple DSP platforms.For example, ad spot information is size: 300*250, placement position are kept right for centre, by the ad spot information
It is converted into the information of predetermined format such as JSON (JavaScript Object Notation, JS object numbered musical notation) format, by this
The information of predetermined format comprising ad spot information is converted to character string, generates the advertisement inquiry request comprising the character string, will
Advertisement inquiry request is sent to multiple DSP platforms.Schematic code below show advertisement inquiry request in include it is wide
Accuse position information:
Wherein, adsize indicates advertisement size；Biddder indicates want advertisement side's platform；PlacementId indicates advertisement
Placement position information, such as each column of predetermined page is numbered, it is that placementId determines each version according to number
The position of block.
In the exemplary embodiment, in addition to access can also be included after comprising ad spot information in advertisement inquiry request
The user information of predetermined page such as user cookie and webpage information such as URL (Uniform Resource Locator,
Uniform resource locator), user information may include browsing historical information and the userspersonal information's such as surname other year of user
Age, webpage information may include the information such as web page address information, front-page keyword information.It include user in advertisement inquiry request
Information and webpage information can make DSP more accurately bid to ad spot information, improve the income of advertisement.
In step S230, the advertisement corresponding with the ad spot information that want advertisement side's platform returns is received
Quotation information.
In the exemplary embodiment, DSP platform solves advertisement inquiry request after receiving advertisement inquiry request
Analysis, obtains the ad spot information of the advertisement position to be presented in the predetermined page, is based on the ad spot information, user information and net
Page information bids to the advertisement position, obtains the quotation information of the DSP platform, and by the quotation information, information is returned in response
To browser client corresponding with above-mentioned predetermined page is loaded.Browser client is in the response message for receiving DSP return
Later, the quotation information of advertisement corresponding with above-mentioned ad spot information is extracted from the response message.
In step S240, based on the quotation information after determining first object advertisement in the advertisement, synchronous load
The predetermined page and the first object advertisement, to show the first object advertisement in the predetermined page.
In the exemplary embodiment, after receiving the quotation information that each DSP platform returns, each DSP platform is returned
Quotation information according to being ranked up from big to small, the corresponding advertisement of the quotation information to make number one is wide as first object
It accuses.After first object advertisement has been determined, synchronous load first object advertisement while loading the predetermined page, and at this
The first object advertisement is rendered in predetermined page, for example, loading the predetermined page after first object advertisement has been determined
Meanwhile JavaScript script can be used, the first object advertisement is rendered into the predetermined page, it can also pass through
The first object advertisement is rendered into the predetermined page by Canvas painting canvas.Further, each DSP platform is also based on to return
The quotation information that the matching degree of the advertiser information for the advertisement returned and advertisement and user return to each DSP platform is weighted
Operation, the result based on ranking operation are ranked up quotation information.
In addition, in some example embodiments, in order to improve the clicking rate of advertisement, by clicking rate prediction model determine with
Clicking rate is estimated in the corresponding advertisement of quotation information that DPS platform returns, and estimates clicking rate and quotation based on each advertisement
Information is ranked up each advertisement, determines first object advertisement based on ranking results.After first object advertisement has been determined,
Synchronous load first object advertisement while loading the predetermined page, and show that the first object is wide in the predetermined page
It accuses.For example, user information, advertising information and ad spot information are input in clicking rate prediction model, the determining and advertisement
Clicking rate is estimated in the corresponding advertisement of information.Further, user information, advertising information and ad spot information are also based on
Clicking rate prediction model is trained, estimates click based on what the clicking rate prediction model after training determined corresponding advertisement
Rate.
It should be noted that clicking rate prediction model can be Logic Regression Models, or FM
(Factorization Machine, disassembler) model can also be other models appropriate such as (Field-aware
Factorization Machine, field perceptual decomposition machine) model, the application is to this without particular determination.
The advertisement placement method in example embodiment according to fig. 2, on the one hand, when loading predetermined page, parsing includes
The preloaded components of ad spot information in the predetermined page can determine in the predetermined page before loading the predetermined page
Ad spot information；On the other hand, the advertisement inquiry request Concurrency comprising ad spot information is generated to send to multiple want advertisement sides
Platform, the quotation information returned based on want advertisement side's platform determine targeted advertisements, can be before loading advertisement position to be presented
It determines advertisement corresponding with the advertisement position to be presented and obtains corresponding advertising resource, and synchronous displaying predetermined page and target
Advertisement, so as to improve advertisement loading efficiency and information transfer efficiency；In another aspect, flat due to needing not move through advertisement transaction
Platform and directly inquire the price to want advertisement side's platform, thus be conducive to improve advertisement efficiency of operation.
Further, in the exemplary embodiment, in order to realize better advertisement delivery effect, it is being determined that first object is wide
After reporting to, request is launched in the advertisement for sending the quotation information comprising first object advertisement to advertisement transaction platform, so that the advertisement
Transaction platform obtains the second targeted advertisements, and the quotation information of the second targeted advertisements is higher than the quotation information of first object advertisement.Extensively
Transaction platform is accused after request is launched in the advertisement for receiving the quotation information comprising first object advertisement, to advertisement transaction platform
Internal multiple want advertisement side's platforms initiate inquiry request, with the report for whether having quotation information to be higher than first object advertisement of inquiring the price
Second targeted advertisements of valence information then return to the second targeted advertisements to browser, otherwise to browsing if there is the second targeted advertisements
Device returns to the message without the second targeted advertisements.Further, advertisement transaction platform can also be to the quotation of first object advertisement
The quotation information of each advertisement of DSP platform inside information and advertisement transaction platform is weighted, based on weighting fortune
It calculates result and determines whether that quotation information is higher than the second targeted advertisements of first object advertisement.For example, each advertisement can be based on
Advertiser, advertisement and user correlation and estimate clicking rate the quotation information of each advertisement be weighted, really
Surely it is higher than the second targeted advertisements of first object advertisement with the presence or absence of quotation information.According to this example embodiment, can guarantee
The maximization of each advertisement of media end, that is, browser end bid in real time, improves the ad revenue at media end.
In addition, in the exemplary embodiment, sending the quotation information comprising first object advertisement to advertisement transaction platform
Before request is launched in advertisement, the advertisement placement method further include: judge whether the quotation information of first object advertisement is greater than advertisement
Transaction platform average advertising rates interior at preset time intervals；If it is determined that being greater than the average advertising rates, then from want advertisement
Fang Pingtai obtains first object advertisement；If it is determined that then sending to advertisement transaction platform includes first no more than average advertising rates
Request is launched in the advertisement of the quotation information of targeted advertisements.For example, it may be determined that predetermined time interval advertisement in such as 1 month is traded
The average advertising rates of platform are directly needed from advertisement if the quotation information of first object advertisement is greater than the average advertising rates
The side's of asking platform obtains first object advertisement.Due to not needing to send advertisement dispensing request to advertisement transaction platform, can reduce wide
Request time is accused, advertisement loading efficiency is further improved.
Fig. 3 shows the stream that first object advertisement is shown in predetermined page provided according to some embodiments of the present application
Journey schematic diagram.
Referring to shown in Fig. 3, in step s310, in the identification information judgment local cache based on the first object advertisement
With the presence or absence of the advertising resource of the first object advertisement.
In the exemplary embodiment, it after having loaded predetermined page for the first time, has been cached in local advertising caching pre- with this
Determine the corresponding advertising resource of advertisement position to be presented on the page, advertising resource may include the pictorial information of advertisement, identification information
And the attribute of advertisement such as size, background color.When reloading the predetermined page, determine in the predetermined page to
After showing the corresponding first object advertisement of advertisement, determine that local advertising is in caching based on the identification information of first object advertisement
It is no that there are the advertising resources of the first object advertisement.For example, can will be each in the mark of first object advertisement and advertisement caching
The identification information of a advertising resource is matched, and is determined in local cache based on matching result with the presence or absence of first object advertisement
Advertising resource.
In step s 320, and if it exists, the advertising resource then based on the first object advertisement in the local cache
The first object advertisement is shown in the predetermined page.
In the exemplary embodiment, in determining local cache there are when the advertising resource of the first object advertisement, from local
The advertising resource of the first object advertisement is rendered into the predetermined page by the advertising resource that the first object advertisement is obtained in caching
On, for example, determining that the size of the first object advertisement is wide and height from the advertising resource of first object advertisement, pass through Canvas
Picture in the advertising resource is rendered on the corresponding advertisement position to be presented of the predetermined page by painting canvas.By in local cache
Middle caching ad resource, can further increase advertisement loading efficiency.
In step S330, if it does not exist, then the wide of the first object advertisement is obtained from want advertisement side's platform
Resource is accused, the advertising resource of the first object advertisement based on acquisition shows that the first object is wide in the predetermined page
It accuses.
In the exemplary embodiment, when the advertising resource of the first object advertisement being not present in determining local cache, Xiang Guang
The advertisement dispensing request that party in request's platform sends the first object advertisement is accused, the first object that want advertisement side's platform returns is received
The advertising resource of the first object advertisement is rendered into the corresponding advertisement position to be presented of the predetermined page by the advertising resource of advertisement
On.
Further, in order to improve the bandwagon effect of advertisement, in the exemplary embodiment, according to the advertisement of first object advertisement
Resource determines the advertisement style information of the first object advertisement, and advertisement style information may include the dimension information of advertisement and wide
Accuse the Background color information etc. of picture；Then, the advertisement style information based on first object advertisement is obtained from advertisement formwork library
The displaying mould of the advertisement of sizes and color has been stored in advance in the displaying template of first object advertisement in advertisement formwork library
Plate, displaying template are the optimization exhibition scheme of correspondingly-sized, the advertisement of color and website background content, for example, wide based on target
The dimension information and Background color information of announcement match corresponding displaying template from advertisement formwork library；Next, based on described
The displaying template of first object advertisement shows the first object advertisement in the predetermined page, such as based in displaying template
Color and size first object advertisement is rendered into the corresponding advertisement position to be presented of the predetermined page.
Fig. 4 shows the flow diagram of the advertisement placement method provided according to some embodiments of the present application.
Referring to shown in Fig. 4, in step S410, sent out by preloaded components to multiple DSP platforms in load predetermined page
Play inquiry request.
In the exemplary embodiment, it in the header tag of the predetermined page i.e.<header>label, is added for pre- to this
Determine the JavaScript code that the advertisement position to be presented of the page is inquired the price.Browser is when loading the predetermined page, by this
The address URL of predetermined page is the server initiation page request for saving the predetermined page to media server, which will
When content of pages returns to browser, due to the technical characteristic of JavaScript, can be held first at the beginning of loading the predetermined webpage <
JavaScript code in header > label, so as to guarantee the page load before triggering to advertisement position to be presented into
Row inquiry.By the JavaScript code for inquiry by the ad spot information of advertisement position to be presented such as size, pattern, wide
It accuses the information such as position layout information, that is, placementid to occur to DSP platform, DSP is according to ad spot information to advertisement position to be presented
It bids, quotation information is back to browser.
In the step s 420, quotation information is back to browser by DSP platform, in browser end to each DSP platform
The quotation information of advertisement is ranked up, and determines first object advertisement based on ranking results, by the quotation information of first object advertisement
Record is in memory.For example, can based on each DSP platform return advertisement advertiser, estimate clicking rate to quotation information
It is weighted, the result based on ranking operation is ranked up quotation information, and sequence is located at primary advertising information
Corresponding advertisement is as first object advertisement.
In step S430, when being loaded into advertisement position to be presented, triggers to advertisement transaction platform and initiates advertisement dispensing request,
The quotation information and ad spot information that request includes first object advertisement are launched in the advertisement.For example, predetermined continuing to load this
When the page is loaded into advertisement position to be presented, triggered by JavaScript script to advertisement transaction platform such as Google's advertising service
Request is launched in the advertisement of device, launches the required parameter in request for example for the quotation information of first object advertisement as the advertisement
" query string parameter ", is sent to advertisement transaction platform together with the ad spot information of advertisement position to be presented.
In step S440, the multiple DSP platforms of advertisement transaction platform internally initiate inquiry request, the inquiry request packet
The quotation information of the advertisement containing first object.It is arrived for example, advertisement transaction platform the quotation information of first object advertisement can be arranged
In LineItem parameter, generation is requested comprising the inquiry of the LineItem parameter, and the inquiry request of generation is sent to inside
Multiple DSP platforms.
In step S450, the DSP platform inside advertisement transaction platform returns to quotation information, advertisement to advertisement transaction platform
Transaction platform determines whether the quotation information higher than first object advertisement based on the quotation information that internal DSP platform returns
Second targeted advertisements.
In step S460, the result that request is launched in advertisement is back to browser by advertisement transaction platform, for example, if wide
It accuses transaction platform and determines the second targeted advertisements for having the quotation information higher than first object advertisement, then return to the second mesh to browser
Advertisement is marked, the message of not advertisement is otherwise returned to browser.According to this example embodiment, it can guarantee media end i.e. browser
The maximization of each advertisement at end bid in real time, improves the ad revenue at media end.
In addition, improving a kind of advertisement delivery device in other embodiments of the application.Referring to Figure 5, this is wide
Accusing delivery device 500 may include: parsing module 510, request module 520, receiving module 530 and display module 540.Its
In, parsing module 510 is used for when loading predetermined page, parses preloaded components corresponding with the predetermined page, wherein institute
State the ad spot information that preloaded components include the advertisement position to be presented in the predetermined page；Request module 520 is for being based on
Parsing result generates the advertisement inquiry request comprising the ad spot information, and advertisement inquiry request is sent to multiple advertisements
Party in request's platform；Receiving module 530 is used to receive the corresponding with the ad spot information of want advertisement side's platform return
The quotation information of advertisement；Display module 540 is used for based on the quotation information after determining first object advertisement in the advertisement,
It is synchronous to load the predetermined page and the first object advertisement, to show that the first object is wide in the predetermined page
It accuses.
In some embodiments of the present application, it is based on above scheme, referring to shown in Fig. 6, display module 540 includes: caching
Determination unit 5410, for whether there is described first in the identification information judgment local cache based on the first object advertisement
The advertising resource of targeted advertisements；First display unit 5420 is used for if it exists, then based on described first in the local cache
The advertising resource of targeted advertisements shows the first object advertisement in the predetermined page；Second display unit 5430, is used for
If it does not exist, then the advertising resource that the first object advertisement is obtained from want advertisement side's platform, based on described in acquisition
The advertising resource of first object advertisement shows the first object advertisement in the predetermined page.
In some embodiments of the present application, it is based on above scheme, display module further include: advertisement style determination unit,
For determining the advertisement style information of the first object advertisement according to the advertising resource of the first object advertisement；Template determines
Unit, for obtaining the displaying template of the first object advertisement from advertisement formwork library based on the advertisement style information；The
Three display units show the first object for the displaying template based on the first object advertisement in the predetermined page
Advertisement.
In some embodiments of the present application, it is based on above scheme, referring to shown in Fig. 7, the advertisement delivery device 500 is also
It include: the first transmission unit 710, for sending the wide of the quotation information comprising the first object advertisement to advertisement transaction platform
It accuses and launches request, so that the advertisement transaction platform obtains the second targeted advertisements, wherein the offer of second targeted advertisements
Breath is higher than the quotation information of the first object advertisement.
In some embodiments of the present application, it is based on above scheme, the advertisement delivery device 500 further include: judgement is single
Member 720 launches request in the advertisement for sending the quotation information comprising the first object advertisement to the advertisement transaction platform
Before, judge the quotation information of the first object advertisement whether be greater than the advertisement transaction platform at preset time intervals in it is flat
Equal advertising rates；Acquiring unit 730 is used for if it is determined that being greater than the average advertising rates, then from want advertisement side's platform
Obtain the first object advertisement；Second transmission unit 740 is used for if it is determined that no more than the average advertising rates, then to institute
State the advertisement dispensing request that advertisement transaction platform sends the quotation information comprising the first object advertisement.
In some embodiments of the present application, it is based on above scheme, display module includes: to estimate clicking rate determination unit,
Clicking rate is estimated for determining each advertisement corresponding with the quotation information that want advertisement side's platform returns；Sequence
Unit is ranked up the advertisement for estimate clicking rate and quotation information based on each advertisement；Advertisement determines
Unit, for determining first object advertisement from the advertisement based on ranking results.
In some embodiments of the present application, it is based on above scheme, the preloaded components are to be embedded in the predetermined page
Header tag in JavaScript module, parsing module 510 is configured as: by JavaScript analytics engine to insertion
JavaScript module in the header tag of the predetermined page is parsed.
According to the advertisement delivery device in the example embodiment of the application, on the one hand, when loading predetermined page, parsing packet
Preloaded components containing the ad spot information in the predetermined page can determine the predetermined page before loading the predetermined page
On ad spot information；On the other hand, the advertisement inquiry request Concurrency comprising ad spot information is generated to send to multiple want advertisements
Fang Pingtai, the quotation information returned based on want advertisement side's platform determine targeted advertisements, can load advertisement position to be presented it
Preceding determination advertisement corresponding with the advertisement position to be presented simultaneously obtains corresponding advertising resource, and synchronous shows the predetermined page and mesh
Advertisement is marked, so as to improve advertisement loading efficiency and information transfer efficiency；In another aspect, due to needing not move through advertisement transaction
Platform and directly inquire the price to want advertisement side's platform, thus be conducive to improve advertisement efficiency of operation.
Advertisement delivery device provided by the embodiments of the present application can be realized each process in preceding method embodiment, and reach
To identical function and effect, it is not repeated herein.
Further, the embodiment of the present application also provides a kind of advertisement dispensing device, Fig. 8 provides for one embodiment of the application
Advertisement dispensing device structural schematic diagram, as shown in figure 8, the equipment includes: memory 801, processor 802,803 and of bus
Communication interface 804.Memory 801, processor 802 and communication interface 804 are communicated by bus 803, and communication interface 804 can
To include input/output interface, input/output interface includes but is not limited to keyboard, mouse, display, microphone, loudspeaker etc..
In Fig. 8, the computer executable instructions that can be run on the processor 802 are stored on the memory 801,
The computer executable instructions realize following below scheme when being executed by the processor 802: when loading predetermined page, parsing with
The corresponding preloaded components of the predetermined page, wherein the preloaded components include to be presented wide in the predetermined page
Accuse the ad spot information of position；The advertisement inquiry request comprising the ad spot information is generated based on analysis result, by the advertisement
Inquiry request is sent to multiple want advertisement side's platforms；It is returning with the ad spot information to receive want advertisement side's platform
The quotation information of corresponding advertisement；Based on the quotation information after determining first object advertisement in the advertisement, synchronous load
The predetermined page and the first object advertisement, to show the first object advertisement in the predetermined page.
Optionally, when the computer executable instructions are executed by the processor, institute is shown in the predetermined page
State first object advertisement, comprising: with the presence or absence of described in the identification information judgment local cache based on the first object advertisement
The advertising resource of first object advertisement；If it exists, then the advertisement based on the first object advertisement in the local cache provides
Source shows the first object advertisement in the predetermined page；If it does not exist, then institute is obtained from want advertisement side's platform
The advertising resource for stating first object advertisement, the advertising resource of the first object advertisement based on acquisition is in the predetermined page
Show the first object advertisement.
Optionally, when the computer executable instructions are executed by the processor, institute is shown in the predetermined page
State first object advertisement, further includes: the wide of the first object advertisement is determined according to the advertising resource of the first object advertisement
Accuse style information；The displaying template of the first object advertisement is obtained from advertisement formwork library based on the advertisement style information；
Displaying template based on the first object advertisement shows the first object advertisement in the predetermined page.
Optionally, when the computer executable instructions are executed by the processor, the advertisement placement method further include:
Request is launched in the advertisement for sending the quotation information comprising the first object advertisement to advertisement transaction platform, so that the advertisement is handed over
Easy platform obtains the second targeted advertisements, wherein the quotation information of second targeted advertisements is higher than the first object advertisement
Quotation information.
Optionally, it when the computer executable instructions are executed by the processor, is sent out to the advertisement transaction platform
Before sending the advertisement of the quotation information comprising the first object advertisement to launch request, the advertisement placement method further include: sentence
Break the first object advertisement quotation information whether be greater than the advertisement transaction platform at preset time intervals in it is average wide
Accuse price；If it is determined that being greater than the average advertising rates, then the first object advertisement is obtained from want advertisement side's platform；
If it is determined that then sending to the advertisement transaction platform includes the first object no more than the average advertising rates
Request is launched in the advertisement of the quotation information of advertisement.
Optionally, when the computer executable instructions are executed by the processor, based on the quotation information from described
First object advertisement is determined in advertisement, comprising: determine corresponding with the quotation information that want advertisement side's platform returns described
Clicking rate is estimated in advertisement；Estimate clicking rate and quotation information based on each advertisement arrange each advertisement
Sequence；First object advertisement is determined from the advertisement based on ranking results.
Optionally, when the computer executable instructions are executed by the processor, the preloaded components are insertion institute
The JavaScript module in the header tag of predetermined page is stated, preloaded components corresponding with the predetermined page, packet are parsed
It includes: the JavaScript module in the header tag for being embedded in the predetermined page being solved by JavaScript analytics engine
Analysis.
According to the advertisement dispensing device in the example embodiment of the application, on the one hand, when loading predetermined page, parsing packet
Preloaded components containing the ad spot information in the predetermined page can determine the predetermined page before loading the predetermined page
On ad spot information；On the other hand, the advertisement inquiry request Concurrency comprising ad spot information is generated to send to multiple want advertisements
Fang Pingtai, the quotation information returned based on want advertisement side's platform determine targeted advertisements, can load advertisement position to be presented it
Preceding determination advertisement corresponding with the advertisement position to be presented simultaneously obtains corresponding advertising resource, and synchronous shows the predetermined page and mesh
Advertisement is marked, so as to improve advertisement loading efficiency and information transfer efficiency；In another aspect, due to needing not move through advertisement transaction
Platform and directly inquire the price to want advertisement side's platform, thus be conducive to improve advertisement efficiency of operation.
Advertisement dispensing device provided by the embodiments of the present application can be realized each process in preceding method embodiment, and reach
To identical function and effect, it is not repeated herein.
Further, described computer-readable to deposit the embodiment of the present application also provides a kind of computer readable storage medium
Storage media is realized for storing computer executable instructions, when the computer executable instructions are executed by processor to flow down
Journey: when loading predetermined page, preloaded components corresponding with the predetermined page are parsed, wherein the preloaded components packet
Ad spot information containing the advertisement position to be presented in the predetermined page；Generate based on analysis result includes the ad spot information
Advertisement inquire the price request, by the advertisement inquiry request be sent to multiple want advertisement side's platforms；Receive the want advertisement side
The quotation information for the advertisement corresponding with the ad spot information that platform returns；It is true from the advertisement based on the quotation information
It is synchronous to load the predetermined page and the first object advertisement after determining first object advertisement, to be opened up in the predetermined page
Show the first object advertisement.
Optionally, when the computer executable instructions are executed by processor, described is shown in the predetermined page
One targeted advertisements, comprising: whether there is described first in the identification information judgment local cache based on the first object advertisement
The advertising resource of targeted advertisements；If it exists, then the advertising resource based on the first object advertisement in the local cache exists
The first object advertisement is shown in the predetermined page；If it does not exist, then described the is obtained from want advertisement side's platform
The advertising resource of the advertising resource of one targeted advertisements, the first object advertisement based on acquisition is shown in the predetermined page
The first object advertisement.
Optionally, when the computer executable instructions are executed by processor, described is shown in the predetermined page
One targeted advertisements, further includes: the advertisement sample of the first object advertisement is determined according to the advertising resource of the first object advertisement
Formula information；The displaying template of the first object advertisement is obtained from advertisement formwork library based on the advertisement style information；It is based on
The displaying template of the first object advertisement shows the first object advertisement in the predetermined page.
Optionally, when the computer executable instructions are executed by processor, the advertisement placement method further include: Xiang Guang
The advertisement dispensing request that transaction platform sends the quotation information comprising the first object advertisement is accused, so that advertisement transaction is flat
Platform obtains the second targeted advertisements, wherein the quotation information of second targeted advertisements is higher than the quotation of the first object advertisement
Information.
Optionally, it when the computer executable instructions are executed by processor, is wrapped being sent to the advertisement transaction platform
Before request is launched in the advertisement of quotation information containing the first object advertisement, the advertisement placement method further include: judge institute
Whether the quotation information for stating first object advertisement is greater than the advertisement transaction platform average advertisement valence interior at preset time intervals
Lattice；If it is determined that being greater than the average advertising rates, then the first object advertisement is obtained from want advertisement side's platform；If sentencing
Surely no more than the average advertising rates, then the offer comprising the first object advertisement is sent to the advertisement transaction platform
Request is launched in the advertisement of breath.
Optionally, when the computer executable instructions are executed by processor, the quotation information is based on from the advertisement
Middle determining first object advertisement, comprising: determine the advertisement corresponding with the quotation information that want advertisement side's platform returns
Estimate clicking rate；Estimate clicking rate and quotation information based on each advertisement are ranked up each advertisement；
First object advertisement is determined from the advertisement based on ranking results.
Optionally, when the computer executable instructions are executed by processor, the preloaded components are that insertion is described pre-
Determine the JavaScript module in the header tag of the page, parse preloaded components corresponding with the predetermined page, comprising: is logical
JavaScript analytics engine is crossed to parse the JavaScript module in the header tag for being embedded in the predetermined page.
According to the computer readable storage medium in the embodiment of the present application, on the one hand, when loading predetermined page, parsing packet
Preloaded components containing the ad spot information in the predetermined page can determine the predetermined page before loading the predetermined page
On ad spot information；On the other hand, the advertisement inquiry request Concurrency comprising ad spot information is generated to send to multiple want advertisements
Fang Pingtai, the quotation information returned based on want advertisement side's platform determine targeted advertisements, can load advertisement position to be presented it
Preceding determination advertisement corresponding with the advertisement position to be presented simultaneously obtains corresponding advertising resource, and synchronous shows the predetermined page and mesh
Advertisement is marked, so as to improve advertisement loading efficiency and information transfer efficiency；In another aspect, due to needing not move through advertisement transaction
Platform and directly inquire the price to want advertisement side's platform, thus be conducive to improve advertisement efficiency of operation.
Wherein, the computer readable storage medium includes read-only memory (Read-Only Memory, abbreviation
ROM), random access memory (Random Access Memory, abbreviation RAM), magnetic or disk etc..
Computer readable storage medium provided by the embodiments of the present application can be realized each mistake in preceding method embodiment
Journey, and reach identical function and effect, it is not repeated herein.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality
For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method
Part explanation.
The above description is only an example of the present application, is not intended to limit this application.For those skilled in the art
For, various changes and changes are possible in this application.All any modifications made within the spirit and principles of the present application are equal
Replacement, improvement etc., should be included within the scope of the claims of this application.
Claims (14)
1. a kind of advertisement placement method characterized by comprising
When loading predetermined page, preloaded components corresponding with the predetermined page are parsed, wherein the preloaded components packet
Ad spot information containing the advertisement position to be presented in the predetermined page；
The advertisement inquiry request comprising the ad spot information is generated based on analysis result, and advertisement inquiry request is sent to
Multiple want advertisement side's platforms；
Receive the quotation information for the advertisement corresponding with the ad spot information that want advertisement side's platform returns；
Based on the quotation information after determining first object advertisement in the advertisement, it is synchronous load the predetermined page with it is described
First object advertisement, to show the first object advertisement in the predetermined page.
2. advertisement placement method according to claim 1, which is characterized in that show described first in the predetermined page
Targeted advertisements, comprising:
With the presence or absence of the wide of the first object advertisement in identification information judgment local cache based on the first object advertisement
Accuse resource；
If it exists, then the advertising resource based on the first object advertisement in the local cache is opened up in the predetermined page
Show the first object advertisement；
If it does not exist, then the advertising resource that the first object advertisement is obtained from want advertisement side's platform, based on acquisition
The advertising resource of the first object advertisement shows the first object advertisement in the predetermined page.
3. advertisement placement method according to claim 2, which is characterized in that show described first in the predetermined page
Targeted advertisements, further includes:
The advertisement style information of the first object advertisement is determined according to the advertising resource of the first object advertisement；
The displaying template of the first object advertisement is obtained from advertisement formwork library based on the advertisement style information；
Displaying template based on the first object advertisement shows the first object advertisement in the predetermined page.
4. advertisement placement method according to claim 1, which is characterized in that the advertisement placement method further include:
Request is launched in the advertisement for sending the quotation information comprising the first object advertisement to advertisement transaction platform, so that described wide
It accuses transaction platform and obtains the second targeted advertisements, wherein it is wide that the quotation information of second targeted advertisements is higher than the first object
The quotation information of announcement.
5. advertisement placement method according to claim 4, which is characterized in that including to advertisement transaction platform transmission
Before request is launched in the advertisement of the quotation information of the first object advertisement, the advertisement placement method further include:
Judge the quotation information of the first object advertisement whether be greater than the advertisement transaction platform at preset time intervals in
Average advertising rates；
If it is determined that being greater than the average advertising rates, then the first object advertisement is obtained from want advertisement side's platform；
If it is determined that then sending to the advertisement transaction platform includes the first object advertisement no more than the average advertising rates
Quotation information advertisement launch request.
6. advertisement placement method according to claim 1, which is characterized in that based on the quotation information from the advertisement
Determine first object advertisement, comprising:
Determine the advertisement corresponding with the quotation information that want advertisement side's platform returns estimates clicking rate；
Estimate clicking rate and quotation information based on each advertisement are ranked up each advertisement；
First object advertisement is determined from the advertisement based on ranking results.
7. advertisement placement method according to any one of claim 1 to 6, which is characterized in that the preloaded components are
The JavaScript module being embedded in the header tag of the predetermined page parses preloading mould corresponding with the predetermined page
Block, comprising:
The JavaScript module in the header tag for being embedded in the predetermined page is carried out by JavaScript analytics engine
Parsing.
8. a kind of advertisement delivery device characterized by comprising
Parsing module, for parsing preloaded components corresponding with the predetermined page, wherein institute when loading predetermined page
State the ad spot information that preloaded components include the advertisement position to be presented in the predetermined page；
Request module, for generating the advertisement inquiry request comprising the ad spot information based on analysis result, by the advertisement
Inquiry request is sent to multiple want advertisement side's platforms；
Receiving module, for receiving the quotation for the advertisement corresponding with the ad spot information that want advertisement side's platform returns
Information；
Display module, for after determining first object advertisement in the advertisement, being synchronized described in load based on the quotation information
Predetermined page and the first object advertisement, to show the first object advertisement in the predetermined page.
9. advertisement delivery device according to claim 8, which is characterized in that display module includes:
Determination unit is cached, it is described for whether there is in the identification information judgment local cache based on the first object advertisement
The advertising resource of first object advertisement；
First display unit is used for if it exists, then the advertising resource based on the first object advertisement in the local cache
The first object advertisement is shown in the predetermined page；
Second display unit, for if it does not exist, then obtaining the wide of the first object advertisement from want advertisement side's platform
Resource is accused, the advertising resource of the first object advertisement based on acquisition shows that the first object is wide in the predetermined page
It accuses.
10. advertisement delivery device according to claim 9, which is characterized in that display module further include:
Advertisement style determination unit, for determining the first object advertisement according to the advertising resource of the first object advertisement
Advertisement style information；
Template determination unit, for obtaining the first object advertisement from advertisement formwork library based on the advertisement style information
Show template；
Third display unit shows described for the displaying template based on the first object advertisement in the predetermined page
One targeted advertisements.
11. advertisement delivery device according to claim 8, which is characterized in that the advertisement delivery device further include:
First transmission unit, the advertisement for sending the quotation information comprising the first object advertisement to advertisement transaction platform are thrown
Request is put, so that the advertisement transaction platform obtains the second targeted advertisements, wherein the quotation information of second targeted advertisements is high
In the quotation information of the first object advertisement.
12. advertisement delivery device according to claim 11, which is characterized in that the advertisement delivery device further include:
Judging unit is launched in the advertisement for sending the quotation information comprising the first object advertisement to the advertisement transaction platform
Before request, judge whether the quotation information of the first object advertisement is greater than the advertisement transaction platform at preset time intervals
Interior average advertising rates；
Acquiring unit is used for if it is determined that be greater than the average advertising rates, then obtains described the from want advertisement side's platform
One targeted advertisements；
Second transmission unit is used for if it is determined that then sending and wrapping to the advertisement transaction platform no more than the average advertising rates
Request is launched in the advertisement of quotation information containing the first object advertisement.
13. advertisement delivery device according to claim 8, which is characterized in that display module includes:
Clicking rate determination unit is estimated, for determining each institute corresponding with the quotation information that want advertisement side's platform returns
That states advertisement estimates clicking rate；
Sequencing unit is ranked up the advertisement for estimate clicking rate and quotation information based on each advertisement；
Advertisement determination unit, for determining first object advertisement from the advertisement based on ranking results.
14. the advertisement delivery device according to any one of claim 8 to 13, which is characterized in that the preloaded components
The JavaScript module in header tag to be embedded in the predetermined page, parsing module are configured as:
The JavaScript module in the header tag for being embedded in the predetermined page is carried out by JavaScript analytics engine
Parsing.
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| CN201910045286.8A CN109636488B (en) | 2019-01-17 | 2019-01-17 | Advertisement putting method and device |
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| CN110175306A (en) * | 2019-05-23 | 2019-08-27 | 珠海天燕科技有限公司 | A kind of processing method and processing device of advertising information |
| CN110381346A (en) * | 2019-08-08 | 2019-10-25 | 连尚（新昌）网络科技有限公司 | A kind of advertisement demonstration method and equipment |
| CN110942347A (en) * | 2019-11-26 | 2020-03-31 | 网易（杭州）网络有限公司 | Advertisement loading method and device |
| CN111105272A (en) * | 2019-12-12 | 2020-05-05 | 深圳开思时代科技有限公司 | Advertisement display control method for automobile spare and accessory part transaction platform |
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| CN113344633B (en) * | 2021-06-18 | 2024-01-05 | 上海哔哩哔哩科技有限公司 | Advertisement picture processing method and device |
| CN114240527A (en) * | 2021-10-12 | 2022-03-25 | 北京淘友天下科技发展有限公司 | Resource pushing method and device, electronic equipment, readable medium and computer program |
| CN117689428A (en) * | 2023-12-21 | 2024-03-12 | 广州迈量科技有限公司 | Advertisement waterfall stream price inquiry strategy generation method and device, electronic equipment and medium |
| CN117689428B (en) * | 2023-12-21 | 2024-06-11 | 广州迈量科技有限公司 | Advertisement waterfall stream price inquiry strategy generation method and device, electronic equipment and medium |
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