CN101369332A - Method and system for imbedding advertisement information in mobile phone web pages - Google Patents
Method and system for imbedding advertisement information in mobile phone web pages Download PDFInfo
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- CN101369332A CN101369332A CNA2007100449716A CN200710044971A CN101369332A CN 101369332 A CN101369332 A CN 101369332A CN A2007100449716 A CNA2007100449716 A CN A2007100449716A CN 200710044971 A CN200710044971 A CN 200710044971A CN 101369332 A CN101369332 A CN 101369332A
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Abstract
The invention discloses a method of embedding advertisement information in a handset webpage and a system, realizing visited relative advertisement information display which is browsed in the fastest way and most intellectualized way by a user. The technical scheme comprises: resolving the handset webpage by a web server after a user visits a handset webpage; obtaining information with audience attribute when resolving the webpage label embedded onto an advertisement deliver position of the handset webpage, generating label parameter of the webpage label, then initiating request to an advertisement deliver engine; selecting corresponding advertisement from the advertisement which is directionally delivered to the advertisement deliver position, generating advertisement deliver codes, returning to the webpage label of the advertisement deliver position of the handset webpage. The invention is applied in the handset advertisement field.
Description
Technical field
The present invention relates to the method and system that a kind of mobile phone advertisement is thrown in, relate in particular to a kind of by using the webpage label to realize mobile phone web pages is embedded the method and system of advertising message.
Background technology
Along with the high speed development of wireless interconnected network technology, wireless interconnected online information is more and more abundanter, and the user of surfing Internet with cell phone increases severely, and the prospect of wireless Internet economy is also more and more approved by people.Enterprise and various group begin to utilize this instrument of wireless Internet to be oneself service, the influence power of self is provided by wireless Internet, perhaps directly utilize wireless Internet to create commercial value, for example we each entity website, wireless internet advertising and hand call payment system of seeing or the like.
Because wireless Internet can be cheap, transmit information rapidly, efficiently, these advertising messages are distributed on each big website, wait for that website caller browses.Though this is modal mode, it exists very big deficiency.At first, can browse these advertising messages, only limit to the page that the viewer visits website, advertising message place.Because the mobile phone wireless internet is different with traditional internet, the mobile phone wireless internet can adopt more advertisement form.Mode is taken except throwing in the knot identical with the internet in the mobile phone website.The huge advertising campaign of advertiser's issue in addition is if bigger advertising results are obtained in the advertisement putting that the website master selects to be fit to the website.
Many times, we need the wireless interconnected original and more effective advertisement putting allocation scheme that has on the net.For example: advertiser wishes to realize the orientation input of advertisement, at the different user group, and regularly changes the advertisement material.In present stage, the good method of neither one solves this problem.In most cases, can only realize that ad distribution that the advertiser issues to a plurality of websites, do not carry out orientation at the audient and throw in.And if change the advertisement material then need manually to replace the ad code of the page, this seems very loaded down with trivial details with regard to making the operation of changing the advertisement material.
Summary of the invention
The objective of the invention is to address the above problem, a kind of method and system that embeds advertising message in mobile phone web pages is provided, realized that allowing the user browse to the advertising message relevant with the webpage of its visit in quick, the most intelligentized mode shows.
Technical scheme of the present invention is: the present invention proposes a kind of method that embeds advertising message in mobile phone web pages, according to the advertisement position dynamic load advertising message of audience attributes at mobile phone web pages, this method comprises:
Behind user capture one mobile phone webpage, Website server is resolved this mobile phone web pages;
During webpage label on being resolved to the advertisement putting position that is embedded in this mobile phone web pages, obtain the information of audience attributes, generate the tag parameter of this webpage label, then initiate request to the advertisement putting engine;
The tag parameter that the advertisement putting engine generates according to this webpage label is selected corresponding advertisement in the orientation input to the advertisement of this advertisement putting position, generate the advertisement putting code, is back to the webpage label place of the advertisement putting position of this mobile phone web pages.
The above-mentioned method that embeds advertising message in mobile phone web pages, wherein, this webpage label is the dynamic web page mark, meets a kind of user-defined format of label standard.
The above-mentioned method that embeds advertising message in mobile phone web pages wherein, is resolved this webpage label and is initiated request to this advertisement putting engine by the back segment program that is embedded on this Website server.
The above-mentioned method that embeds advertising message in mobile phone web pages, wherein, the tag parameter that this webpage label generates comprises advertisement position code name and audience attributes information.
The above-mentioned method that in mobile phone web pages, embeds advertising message, wherein, this method also comprises:
Receive the retrieval request of advertiser's input;
This retrieval request is carried out the checking and the analysis of legitimacy;
In the advertisement delivery effect data of preserving, do retrieval process with the content in this retrieval request;
Analyze result for retrieval, put out related data in order;
Generate display result according to default form.
Based on above-mentioned method, the invention allows for a kind of system that in mobile phone web pages, embeds advertising message, this system comprises:
The webpage label processing device is resolved the webpage label on the advertisement putting position of user capture webpage, obtains the information of audience attributes, generates the tag parameter of this webpage label, and sends;
Engine database, advertising campaign that the stores advertisements master need throw in and corresponding setting information;
The advertisement putting engine apparatus, receive the tag parameter of this webpage label that this webpage label processing device sends, orientation input in being stored in this engine database is selected corresponding advertisement to the advertisement of this advertisement putting position according to this tag parameter, generate the advertisement putting code, and this advertisement putting code is back to the webpage label place of the advertisement putting position of this webpage.
The above-mentioned system that embeds advertising message in mobile phone web pages, wherein, this webpage label is the dynamic web page mark, meets a kind of user-defined format of label standard.
The above-mentioned system that embeds advertising message in mobile phone web pages, wherein, this webpage label processing device is installed on the Website server.
The above-mentioned system that embeds advertising message in mobile phone web pages, wherein, the tag parameter that this webpage label generates comprises advertisement position code name and audience attributes information.
The above-mentioned system that in mobile phone web pages, embeds advertising message, wherein, this system also comprises analysis of advertising results device, and this engine database also stores advertisements is thrown in effect data, and this analysis of advertising results device comprises:
The retrieval request receiving element receives the retrieval request that the user imports;
Retrieval request check analysis unit carries out legitimate verification and analysis to the retrieval request that this retrieval request receiving element receives;
Retrieval unit according to the retrieval request by checking, is retrieved with the content of this retrieval request in the advertisement delivery effect data that this engine database is preserved;
The result for retrieval that this retrieval unit is exported is analyzed in result for retrieval arrangement unit, puts out related data in order;
The output organization unit generates display result according to default form.
The present invention contrasts prior art, and following beneficial effect is arranged: the present invention embeds mobile phone advertisement information by the webpage label in mobile phone web pages, thereby realizes the dynamic load of advertising message.The present invention is when the user capture webpage, in the process that Website server is handled webpage, by the webpage label processing device webpage label is resolved, and the information that parses is connected with the advertisement putting engine apparatus, obtain the advertisement putting code fast, realize user mobile phone terminal display ads information.By the method that on the advertisement space, adopts the webpage label of the present invention, can be on webpage the dynamic load advertising message, the effectively visit behavior of record advertisement is carried out the orientation of advertisement and is thrown in and dynamically change advertisement, for user and website provide better service.
Description of drawings
Fig. 1 is the process flow diagram of an embodiment of the method that embeds advertising message in mobile phone web pages of the present invention.
Fig. 2 is the process flow diagram of an embodiment of the method for advertisement delivery effect being retrieved demonstration of the present invention.
Fig. 3 is the schematic diagram of an embodiment of the system that embeds advertising message in mobile phone web pages of the present invention.
Fig. 4 is the schematic diagram of an embodiment of analysis of advertising results device of the present invention.
Embodiment
The invention will be further described below in conjunction with drawings and Examples.
Fig. 1 shows the flow process of an embodiment of the method that embeds advertising message in mobile phone web pages of the present invention.Seeing also Fig. 1, is the detailed description to each step in this method flow below.
Step S10: after the user asked to visit a mobile phone webpage, Website server was resolved this mobile phone web pages.Resolve comprising the dynamic routine that this mobile phone web pages is comprised.
Step S12: during webpage label on being resolved to the advertisement putting position that is embedded in this mobile phone web pages, obtain the information of audience attributes, generate the tag parameter of this webpage label.
The webpage label here is a kind of dynamic web page mark, is a kind of user-defined format that meets the label standard, meets the standard of JSP, ASP or PHP etc.
The parse operation of webpage label is to finish by the back segment program that is embedded on this Website server.The tag parameter that the webpage label generates comprises advertisement position code and audience attributes information, some information of the audience attributes information here is meant web page access person, for example area etc. under the employed mobile phone brand of visitor, model, the cell-phone number.
Step S14: initiate request to the advertisement putting engine, simultaneously the tag parameter that generates is transferred to this advertisement putting engine.
Step S16: the tag parameter that the advertisement putting engine generates according to the webpage label, to the advertisement of this advertisement putting position, select corresponding advertisement in the orientation input, generate the advertisement putting code.
Having stored all at an end of advertisement putting engine throws in to the advertisement of each advertisement putting position and the configuration information of correspondence.The advertisement putting engine is thrown in to the advertisement position of mobile phone web pages according to the advertisement of advertisement position code in the tag parameter and audience attributes Information Selection correspondence.The advertisement putting code is the web page code that comprises information such as picture character of compliant.
Step S18: the advertisement putting engine is back to the webpage label place of the advertisement putting position of this mobile phone web pages with the advertisement putting code that generates, and browses to advertisement content for the user by mobile phone terminal.
The invention allows for another embodiment of the method for mobile phone web pages embedding advertising message.Present embodiment has increased the inspection to advertisement delivery effect on the basis of a last embodiment.Seeing also Fig. 2, is the retrieving to advertisement delivery effect below.
Step S20: the retrieval request that receives advertiser's input.
Step S22: this retrieval request is carried out legitimate verification and analysis.
Step S24: the content with this retrieval request in the advertisement delivery effect data of preserving is a foundation, does retrieval process.
Step S26: analyze the result of retrieval process, put out related data in order.
Step S28: generate display result according to relevant data according to default form.
Based on the method for the foregoing description, the present invention has also disclosed a kind of system that embeds advertising message in mobile phone web pages.See also Fig. 3, system comprises: webpage label processing device 10, advertisement putting engine apparatus 11, engine database 12 and analysis of advertising results device 13.
Webpage label on the advertisement putting position of 10 pairs of user capture webpages of webpage label processing device is resolved, and obtains the information of audience attributes, generates the tag parameter of this webpage label and sends.Webpage label processing device 10 is positioned on the Website server.The webpage label here is a kind of dynamic web page mark, is a kind of user-defined format that meets the label standard, meets the standard of JSP, ASP or PHP etc.The tag parameter that the webpage label generates comprises advertisement position code and audience attributes information, some information of the audience attributes information here is meant web page access person, for example area etc. under the employed mobile phone brand of visitor, model, the cell-phone number.
For the function of checking advertisement delivery effect is provided to the advertiser, the present invention has increased analysis of advertising results device in addition on the structure of the foregoing description, and the principle of this device sees also Fig. 4.Retrieval request receiving element 20, retrieval request check analysis unit 21, retrieval unit 22, result for retrieval arrangement unit 23, output organization unit 24.Retrieval request receiving element 20 receives the retrieval request of user's input.The retrieval request that the 21 pairs of retrieval request receiving elements 20 in retrieval request check analysis unit receive is carried out legitimate verification and analysis.Retrieval unit 22 is done retrieval process with the content of this retrieval request according to the retrieval request by checking in the advertisement delivery effect data that engine database 12 is preserved.The retrieval request of retrieval unit 22 outputs is analyzed in result for retrieval arrangement unit 23, and puts out related data in order.Output organization unit 24 generates display result according to default form.
Inventive point of the present invention is: generate tag parameter by the analyzing web page label, the ad code that generates targeted ads according to tag parameter is browsed for the user.
The foregoing description provides to those of ordinary skills and realizes or use of the present invention; those of ordinary skills can be under the situation that does not break away from invention thought of the present invention; the foregoing description is made various modifications or variation; thereby protection scope of the present invention do not limit by the foregoing description, and should be the maximum magnitude that meets the inventive features that claims mention.
Claims (10)
1. method that in mobile phone web pages, embeds advertising message, according to the advertisement position dynamic load advertising message of audience attributes at mobile phone web pages, this method comprises:
Behind user capture one mobile phone webpage, Website server is resolved this mobile phone web pages;
During webpage label on being resolved to the advertisement putting position that is embedded in this mobile phone web pages, obtain the information of audience attributes, generate the tag parameter of this webpage label, then initiate request to the advertisement putting engine;
The tag parameter that the advertisement putting engine generates according to this webpage label is selected corresponding advertisement in the orientation input to the advertisement of this advertisement putting position, generate the advertisement putting code, is back to the webpage label place of the advertisement putting position of this mobile phone web pages.
2. the method that embeds advertising message in mobile phone web pages according to claim 1 is characterized in that this webpage label is the dynamic web page mark, meets a kind of user-defined format of label standard.
3. the method that embeds advertising message in mobile phone web pages according to claim 1 is characterized in that, resolves this webpage label and initiates request to this advertisement putting engine by the back segment program that is embedded on this Website server.
4. the method that embeds advertising message in mobile phone web pages according to claim 1 is characterized in that the tag parameter that this webpage label generates comprises advertisement position code name and audience attributes information.
5. the method that embeds advertising message in mobile phone web pages according to claim 1 is characterized in that this method also comprises:
Receive the retrieval request of advertiser's input;
This retrieval request is carried out the checking and the analysis of legitimacy;
In the advertisement delivery effect data of preserving, do retrieval process with the content in this retrieval request;
Analyze result for retrieval, put out related data in order;
Generate display result according to default form.
6. system that in mobile phone web pages, embeds advertising message, this system comprises:
The webpage label processing device is resolved the webpage label on the advertisement putting position of user capture webpage, obtains the information of audience attributes, generates the tag parameter of this webpage label, and sends;
Engine database, advertising campaign that the stores advertisements master need throw in and corresponding setting information;
The advertisement putting engine apparatus, receive the tag parameter of this webpage label that this webpage label processing device sends, orientation input in being stored in this engine database is selected corresponding advertisement to the advertisement of this advertisement putting position according to this tag parameter, generate the advertisement putting code, and this advertisement putting code is back to the webpage label place of the advertisement putting position of this webpage.
7. the system that embeds advertising message in mobile phone web pages according to claim 6 is characterized in that this webpage label is the dynamic web page mark, meets a kind of user-defined format of label standard.
8. the system that embeds advertising message in mobile phone web pages according to claim 6 is characterized in that this webpage label processing device is installed on the Website server.
9. the system that embeds advertising message in mobile phone web pages according to claim 6 is characterized in that the tag parameter that this webpage label generates comprises advertisement position code name and audience attributes information.
10. the system that embeds advertising message in mobile phone web pages according to claim 6 is characterized in that this system also comprises analysis of advertising results device, and this engine database also stores advertisements is thrown in effect data, and this analysis of advertising results device comprises:
The retrieval request receiving element receives the retrieval request that the user imports;
Retrieval request check analysis unit carries out legitimate verification and analysis to the retrieval request that this retrieval request receiving element receives;
Retrieval unit according to the retrieval request by checking, is retrieved with the content of this retrieval request in the advertisement delivery effect data that this engine database is preserved;
The result for retrieval that this retrieval unit is exported is analyzed in result for retrieval arrangement unit, puts out related data in order;
The output organization unit generates display result according to default form.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100449716A CN101369332A (en) | 2007-08-17 | 2007-08-17 | Method and system for imbedding advertisement information in mobile phone web pages |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100449716A CN101369332A (en) | 2007-08-17 | 2007-08-17 | Method and system for imbedding advertisement information in mobile phone web pages |
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| CN101369332A true CN101369332A (en) | 2009-02-18 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007100449716A Pending CN101369332A (en) | 2007-08-17 | 2007-08-17 | Method and system for imbedding advertisement information in mobile phone web pages |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102456042A (en) * | 2010-10-29 | 2012-05-16 | 金蝶软件（中国）有限公司 | Tab loading method and device as well as communication terminal |
| CN102799997A (en) * | 2012-06-29 | 2012-11-28 | 吴东辉 | Internet advertisement publishing method and system |
| CN103885988A (en) * | 2012-12-21 | 2014-06-25 | 中国移动通信集团公司 | Method and device for outputting content and content outputting system |
| CN106874392A (en) * | 2017-01-13 | 2017-06-20 | 微梦创科网络科技（中国）有限公司 | The method and apparatus that the index storage of audient's user profile and advertising message are delivered |
| CN109636488A (en) * | 2019-01-17 | 2019-04-16 | 珠海天燕科技有限公司 | Advertisement placement method and device |
| CN111160958A (en) * | 2019-12-20 | 2020-05-15 | 北京金堤科技有限公司 | Advertisement display method and system, mobile terminal, background server, medium and equipment |
-
2007
- 2007-08-17 CN CNA2007100449716A patent/CN101369332A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102456042A (en) * | 2010-10-29 | 2012-05-16 | 金蝶软件（中国）有限公司 | Tab loading method and device as well as communication terminal |
| CN102799997A (en) * | 2012-06-29 | 2012-11-28 | 吴东辉 | Internet advertisement publishing method and system |
| CN102799997B (en) * | 2012-06-29 | 2019-06-07 | 吴东辉 | A kind of dissemination method and system of Internet advertising |
| CN103885988A (en) * | 2012-12-21 | 2014-06-25 | 中国移动通信集团公司 | Method and device for outputting content and content outputting system |
| CN103885988B (en) * | 2012-12-21 | 2017-11-03 | 中国移动通信集团公司 | Export method and device, the content output system of content |
| CN106874392A (en) * | 2017-01-13 | 2017-06-20 | 微梦创科网络科技（中国）有限公司 | The method and apparatus that the index storage of audient's user profile and advertising message are delivered |
| CN106874392B (en) * | 2017-01-13 | 2019-12-31 | 微梦创科网络科技（中国）有限公司 | Method and device for index storage of audience user information and advertisement information delivery |
| CN109636488A (en) * | 2019-01-17 | 2019-04-16 | 珠海天燕科技有限公司 | Advertisement placement method and device |
| CN111160958A (en) * | 2019-12-20 | 2020-05-15 | 北京金堤科技有限公司 | Advertisement display method and system, mobile terminal, background server, medium and equipment |
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Open date: 20090218 |