CN102799997A - Internet advertisement publishing method and system - Google Patents

Abstract

The invention relates to the field of Internet advertisements, in particular to an Internet advertisement publishing method and system. The invention aims to provide an Internet advertisement publishing method and system. According to the invention, any publisher can publish advertisements on the media of Internet through the system, and any media can sign a contract on Internet through the system to become a contracting media. The system is characterized by comprising a media and an advertisement publishing system, wherein the media is implanted into an embedded module; the embedded module at least comprises a display unit; the advertisement publishing system comprises an advertisement publisher registration module which provides the advertising expense payment account of the advertisement publisher; and the advertisement publishing system and the embedded module perform data exchange and transmission. Through the invention, for the great quantity of free software, the advertisement publishing system is accessed through the embedded module to form an advertisement business and get advertising revenue, wherein the free software comprises PC (personal computer) software and mobile terminal software, namely client software.

Description

A kind of dissemination method of Internet advertising and system

Technical field

The present invention relates to the Internet advertising field, particularly relates to a kind of dissemination method and system of Internet advertising.

Background technology

The tradition Internet advertising generally is on webpage, to embed ad content; Or the pop-up advertisement page; Or the link advertisement page, simultaneously the viewer is presented in advertisement at viewer's browsing page, the website that portal website or visit capacity are big can or be hired out advertisement position and make a profit through self-operation.Another kind of mode is for the user provides client software or functional software, and built-in prepackage ad content or online transmission ad content in client software or functional software are like the advertisement of instant communication client interface, the little software interface advertisement of function etc.

Development along with mobile Internet; Can pass through the direct access websites of portable terminal on the one hand; On the other hand also can be through custom-designed client software (client software promptly is installed on portable terminal) access websites; So just advertisement can be set in client software; The client software advertisement can be that the content of built-in prepackage also can be the content of online transmission, and portal website's client software, functional software client (like stock market software, internet radio software, geographic position query software, game on line software, MSN, social software etc.) are arranged at present.What specify is that at present a lot of functional software are offline service, and online ad distribution can not be provided, can only built-in prepackage ad content, and like offline play software, off-line type passenger traffic query software, antitheft software, handset capability Optimization Software etc.

Website and webpage or client software are the medium of ad distribution, and ad content is the information that advertising distributors provide, and publisher's releasing advertisements in the media needs a kind of ad distribution platform of getting in touch publisher and medium for ease.

Summary of the invention

The definition of medium of the present invention: website and webpage, client software, link layer embed code, promptly can carry the w media of advertisement, or user's target software that need obtain.

Client software definition of the present invention: in certain functional software or the module or the program of client operation, like browser, MSN, microblogging client etc.; Also comprise the file that can manifest in client in addition,, can manifest and can make the file of client perception in client like picture file, pdf document, audio-video document etc.

Client software of the present invention can be mobile terminal software (cell phone software), also can be PC software.

Explanation of nouns:

Encrypt generation module: adopting compiler that software is carried out that shell handles is involucrum, forms executable code and by involucrum software; Said compiler comprises Compilation Method and compiling parameter; Compilation Method and compiling parameter are for not manifested by the software user of involucrum; Even do not increase extra encryption measures the encryption meaning is not arranged yet, do not get rid of extra encryption measures certainly, like AES, password authentication etc.

Encrypting module: by encrypting executable code that generation module generates and at least two by involucrum software, two the operation power and methods of operation by involucrum software are controlled by executable code.Encrypting module of the present invention is appreciated that in argumentation to encrypting annexation.

The encryption technology that the present invention relates to has prior art: existing shell encryption technology is with tool software target software to be carried out shell to encrypt (being commonly called as " involucrum "); The programming code that does not promptly relate to target software is explained; Target software is through needing decrypting process or cooperate encryption lock could move after encrypting, encryption lock be a kind of inner preserve decrypted program hardware, the decrypted program cooperation interior with encryption lock just can normally be moved by the target software of involucrum; There is not encryption lock just can not be moved by the target software of involucrum; So just protected target software not by illegal use, what encryption lock was protected is target software, and the present invention is not to use the encryption lock scheme; Just the decrypted program in the encryption lock is transplanted out as decrypting device, the encrypting module that the present invention is proposed realizes it being the deciphering method of operation certainly to target software at least.The present invention can adopt the shell disposal route, connects at least two softwares through encrypting module, and makes the operation of two softwares keep restricting relation, as: must move simultaneously or operation successively.The purpose software that the user uses is that the present invention connects the target software that Core Generator software will be handled, and the software of generation is software packaging, and software packaging structurally is the structure from decrypted packet, but operating part is a decrypted code, and involucrum partly is encrypted program.

Cipher mode can be a network encryption, and promptly the SaaS pattern announces 201010577492 like Chinese patent.

The dissemination method and the system that the purpose of this invention is to provide a kind of Internet advertising allow any publisher on the internet through said system releasing advertisements in the media; Any medium can be contracted through said system on the internet simultaneously, become signatory medium.Said system is meant the system that accomplishes said function, or platform.

Another object of the present invention provides a kind of client software could the free method of using, the i.e. method of software through recommending to obtain the authorization through recommending other people.

Another purpose of the present invention provides a kind of connection Core Generator software, and the merge module of advertising function or the recommending module of recommendation function are connected together with client software through the packing operation, realizes the binding of module and client software.

Technical scheme of the present invention is:

A kind of dissemination method of Internet advertising and system comprise: advertisement distributing system and medium, medium comprise website and client software.

A kind of dissemination method of Internet advertising and system; It is characterized in that: system comprises medium and advertisement distributing system; Said medium are implanted merge module, and merge module comprises display unit at least, and the merge module code is generated by advertisement distributing system; Or issue general merge module program by advertisement distributing system, advertisement distributing system and merge module carry out exchanges data and transmission.

Advertisement distributing system also comprises advertising distributors' Registering modules, and advertising distributors' advertising fee payment account is provided.

The dissemination method of said a kind of Internet advertising and system is characterized in that: merge module comprises communication unit, storage unit, display unit.

The dissemination method of said a kind of Internet advertising and system; It is characterized in that: medium are client softwares; Adopt connection Core Generator software that merge module is connected in the said client software; Said connection Core Generator software comprises encrypts generation module and merge module, in generative process, connects Core Generator software merge module and encrypting module are embedded software packaging; Make the operation of client software in the software packaging depend on the operation of merge module, said software packaging offers the final user.

The dissemination method of said a kind of Internet advertising and system; It is characterized in that: medium are client softwares, and the Core Generator of connection software is arranged, and said connection Core Generator software is a new software with merge module and client software recompility; Newly-built operating instruction collection in the compilation process; The method of operation of said operating instruction collection control merge module and client software is by the operation restriction client software operation of merge module, i.e. merge module authorized client running software; Client software can't break away from merge module and isolated operation, and new software has only a start button.

The dissemination method of said a kind of Internet advertising and system is characterized in that: said merge module code comprises the URL linked code at least, and it is the ad distribution platform that the URL linked code is pointed to the address.

Advertisement distributing system comprises the data communication module, is responsible for carrying out exchanges data and transmission with said merge module, the ad data that generates is sent to the medium of appointment.

Advertisement distributing system comprises Advertising Management System, and the data directory inquiry is provided; Advertisement distributing system also comprises the ad production module, supplies advertising distributors on the WEB or the WAP page, to make, and generates ad data.

Advertising Management System provides the functions such as increase, modification, deletion of signatory medium, is responsible for the maintenance of ad data.

Advertising Management System also is responsible for: media categories, medium display, medium retrieval, fusion map display position etc.

Advertising Management System also comprises the keyed advertising system, and ad data is made file index.

Advertising Management System also comprises the advertisement searching system, according to different files search index ad data.

Advertising Management System also comprises the link number of times and changes link number of times register system.

Advertising Management System also comprises charge settlement system, and the disbursement and sattlement mode is divided by the clearing of advertisement putting time, or the clearing of link number of times, or by the effect clearing.

Signatory medium are that former medium are implanted merge module on technical construction, through merge module code access advertisement distributing system, advertisement are suspended in the webpage of website.For the client software medium, implant or the connection merge module at client software, through merge module code access advertisement distributing system, in the advertisement of client software interface display.For client software is the situation of file, merge module is connected with file, when the user watches file by the merge module display ads.

Merge module comprises display unit at least, also comprises communication unit, storage unit, and the responsible data with advertisement distributing system of communication unit exchange and transmit, and storage unit is responsible for the temporary of ad data, and the demonstration that display unit is responsible for advertisement appears.

The dissemination method of above-mentioned a kind of Internet advertising and system is characterized in that: medium are: website and webpage, client terminal web page browser, link layer embed code, client software.

Merge module is an advertisement module.

Implementation step of the present invention is:

(a) set up advertisement distributing system, allow advertising distributors' registration, the ad production module is provided, provide publication medium to select, advertising fee payment interface or advertising fee payment account are provided;

(b) in medium, implant merge module, promptly connect the merge module code, merge module comprises display unit at least;

(c) merge module and ad distribution platform carry out exchanges data and transmission.

Or:

(a) set up advertisement distributing system, allow advertising distributors' registration, the ad production module is provided, provide publication medium to select, advertising fee payment interface or advertising fee payment account are provided;

(b) in medium, implant the URL linked code of pointing to advertisement distributing system;

(c) trigger the URL linked code, the display ads distribution platform advertisement page, or change by advertisement distributing system and to link to the advertising distributors website.

Or:

(a) set up advertisement distributing system, allow advertising distributors' registration, the ad production module is provided, provide publication medium to select, advertising fee payment interface or advertising fee payment account are provided; Allow media accreditation to be signatory medium, generate and provide signatory medium merge module code, the advertising fee account of receipts is provided or allows signatory medium input bank account as the advertising fee account of receipts;

(b) in signatory medium, implant merge module, promptly connect the merge module code, merge module comprises communication unit, storage unit, display unit;

(c) merge module and ad distribution platform carry out exchanges data and transmission.

Or:

(a) set up advertisement distributing system, allow advertising distributors' registration, the ad production module is provided, provide publication medium to select, advertising fee payment interface or advertising fee payment account are provided; Allow media accreditation to be signatory medium, generate and provide signatory medium to point to the URL linked code of advertisement distributing system, the advertising fee account of receipts is provided or allows signatory medium input bank account as the advertising fee account of receipts;

(b) in signatory medium, implant the URL linked code of pointing to advertisement distributing system;

(c) trigger the URL linked code, the display ads distribution platform advertisement page, or change by advertisement distributing system and to link to the advertising distributors website.

Operation steps of the present invention is:

Medium: 1, the medium owner logins advertisement distributing system and registers signatory medium as, and opens relevant account of receipts; 2, obtain the required merge module code of medium; 3, the merge module code is embedded in the medium, i.e. website and webpage or client software interface.

Or: 1, the medium owner logins advertisement distributing system and registers signatory medium as, and opens relevant account of receipts; 2, utilize connection Core Generator software merge module to be connected to the medium of oneself; Or oneself medium are uploaded to the ad distribution platform, connect Core Generator software by the utilization of ad distribution platform and automatically merge module is connected in the medium.

Advertising distributors: 1, advertising distributors login advertisement distributing system and register the user as, and in interlock account, deposit advertising fee in; 2, the information of preparing advertising; 3, select at least one media releasing.

Portal website makes a profit through self-operation or taxi advertisement position at present; Website and webpage are as advertising media on the one hand; SNS (Social Networking Services under the website on the other hand; Be social network services) be a kind of medium of deriving like microblogging etc., the dissemination method of Internet advertising of the present invention and system can be following modes: website+advertisement distributing system (or platform); Instant messaging interface+advertisement distributing system (or platform); SNS social network services+advertisement distributing system (or platform); Microblogging+advertisement distributing system (or platform) or the like.

A special case of the present invention, promptly the advertisement distributing system that establishes one's own system of portal website has at least advertisement display module to place website and webpage, or affiliated About You, or affiliated microblogging interface, or affiliated other possible application interface.In this special case, medium are portal website itself, so the step that need not contract, the interface is connected through unified programming with advertisement distributing system under the website, or connects through merge module.The steps include: that (a) sets up advertisement distributing system, allow advertising distributors' registration, the ad production module is provided, provide publication medium to select, advertising fee payment interface or advertising fee payment account are provided; (b) in medium, implant merge module, promptly connect the merge module code, merge module comprises display unit at least.

A kind of dissemination method of Internet advertising and system the steps include: that (a) sets up advertisement distributing system, allow media accreditation to be signatory medium, generate and provide signatory medium merge module code; (b) in signatory medium, implant merge module, promptly connect the merge module code; (c) merge module and ad distribution platform carry out exchanges data and transmission.

The dissemination method of described a kind of Internet advertising and system; It is characterized in that: the step that signatory medium are implanted merge module is to realize through connecting Core Generator software; Connect Core Generator software and comprise compiler; The compiler compile step is: (1) is extracted merge module and is started item or Starting mode, writes the operating instruction collection; (2) target software is divided into plurality of sections, and, numbering is write the operating instruction collection every segment number; (3) the software section of cutting apart is upset by certain rule, and will be upset rule and write the operating instruction collection; (4) with operating instruction collection and all software section of cutting apart compiling packings.

The invention has the beneficial effects as follows: advertising distributors can freely select the media releasing advertisement on the internet; Medium can be contracted on advertisement distributing system and become signatory medium and offer advertising distributors and select; Advertising distributors prop up and pay off advertising like this; Signatory medium can obtain advertising income, and advertisement distributing system can obtain a part of intermediate expenditure.Simultaneously, through database retrieval, advertising distributors are advertisement delivery accurately.For numerous freewares, through merge module visit advertisement distributing system, form advertising business, obtain advertising income, the freeware here comprises PC software and mobile terminal software, i.e. client software.

Description of drawings

Fig. 1 is a principle of the invention synoptic diagram.

Fig. 2 constitutes synoptic diagram for merge module of the present invention.

Fig. 3 is a media accreditation process flow diagram of the present invention.

Fig. 4 is publisher's ad distribution process flow diagram of the present invention.

Fig. 5 sets up the embodiment of advertisement distributing system for inside, website of the present invention.

Fig. 6 sets up the another kind of embodiment of advertisement distributing system for inside, website of the present invention.

Fig. 7 triggers the embodiment of the advertisement page for the present invention adopts linked code.

Fig. 8 is the present invention's the method program process flow diagram of client software through recommending to obtain the authorization.

Fig. 9 increases the embodiment of positioning function for the present invention.

Figure 10 utilizes Advertising Management System releasing advertisements process flow diagram for publisher of the present invention.

Figure 11 is the present invention's recommending module program flow diagram.

Figure 12 is a kind of process flow diagram of recommending Core Generator software provided by the invention.

Figure 13 connects the method that Core Generator software is connected to merge module target software for a kind of employing the provided by the invention.

Figure 14 is advertisement distributing system of the present invention and the client implementation mode that adopts Core Generator to generate.

Figure 15 is an encrypting module encryption principle synoptic diagram of the present invention.

Figure 16 has the target software embodiment of recommendation function and advertising function when generating for Core Generator multinest of the present invention.

Figure 17 encrypts the generation module fundamental diagram for the present invention.

Figure 18 encrypts generation module starts target software with the add-on module operation result fundamental diagram for the present invention.

Figure 19 encrypts the fundamental diagram of generation module encipher only target software for the present invention.

Figure 20 connects and binds the embodiment of browser and pdf document formation advertisement mode with encrypting module for the present invention.

Embodiment

Below in conjunction with accompanying drawing and embodiment the present invention is further specified.

Fig. 1 is a principle of the invention synoptic diagram.The 101st, medium comprise website, client software, the 102nd, and merge module; Merge module is implanted in the medium through embedding code, and the 103rd, advertisement distributing system can be WEB or WAP mode platform; 103 advertisement distributing systems comprise at least: 104 publisher's Registering modules offer advertising distributors and carry out over-network registration, 105 ad production modules; Offer advertising distributors and carry out ad production, 106 data communication modules are responsible for ad data and 102 merge modules and are carried out the data transmission; Ad data is sent to 102 merge modules, makes ad content on media interface, be able to show, the 107th, the media accreditation module of contracting; Offer medium and register, the 108th, embed code generation module, according to the log-on message generation embedding code of medium; And will embed code and offer the medium owner, or API is provided code, will embed code by the medium owner and implant medium.

Here it is to be noted: for the website medium, website and webpage are the page of WEB server, so the physical location of merge module is general consistent with the physical location of website and webpage; For the client software medium, the physical location of merge module is consistent with the physical location of client software.Can certainly adopt the SaaS pattern, not violate aim of the present invention.

Merge module is positioned at the website, also is responsible for website visiting amount information notification advertisement distributing system promptly is sent to advertisement distributing system through communication unit with website visiting amount information, and presents to advertising distributors.

Merge module is positioned at client software, the online quantity of advertisement distributing system statistics client software, and present to advertising distributors.

Medium and advertisement distributing system can be wired modes through Internet connection, also can be wireless modes.

Medium and advertisement distributing system are signatory to be a kind of active approach to cooperation, at present a lot of portal websites derived numerous social platforms, for example microblogging; Competition along with portal website; A lot of portal websites have opened API, as a kind of embodiment, for example microblogging; It is signatory in the advertisement distributing system registration that the microblogging user can be used as the medium owner; Obtain the merge module code, utilize the open API of website microblogging that the merge module code is connected to oneself microblogging space, so just can realize the profit model of individual microblogging.

If medium are websites; Because more than one page of Website page; The general different page has different themes; The page of website is implanted a merge module at least, and said merge module communication backstage is an advertisement distributing system, if the advertisement position free time that merge module shows can be pointed to the advertisement distributing system Registering modules; Guiding advertising distributors register at advertisement distributing system, if advertising distributors just can issue an advertisement on its interested website and webpage through advertisement distributing system to certain website Web page subject is interested like this.

Fig. 2 constitutes synoptic diagram for merge module of the present invention.201 is merge module, and 201 merge modules comprise: 202 communication units, be responsible for carrying out exchanges data and transmission with advertisement distributing system; Or the ad data sent of unidirectional reception advertisement distributing system, 203 storage unit are responsible for ad data is kept in; 204 display modules; Be responsible for ad data being shown the mode of demonstration can be the static WML page and dynamic asp page face, the advertisement display type can be: (1) literal wheel is broadcast; (2) image ad (3) Flash advertisement; (4) GIF advertisement; (5) audio frequency and video advertisement; (6) play the window advertisement; (7) unsteady advertisement, above-mentioned adline all can link to the webpage or the resource of advertising distributors' appointment through URL, comprises website or sales platform.

202 communication units: the bottom communication is based on ICP/IP protocol, and data transmission can be based on udp protocol.

203 storage unit: the writing of ad data, sense order, the temporary of ad data is provided, can also provide the off-line of advertisement to show in addition.

204 display units: support static and dynamically demonstration; Support the URL link; Support Event triggered URL; Can realize URL initial trigger when work (be display unit with regard to triggered location to network address displaying contents), agreement can be HyperText Transfer Protocol agreement (HTTP).Be noted that in addition: the agreement itself that display unit adopts is just based on ICP/IP protocol; So itself just has communication function; As a kind of embodiment, the direct embedding media of display unit, display unit directly points to the sensing address that advertisement distributing system provides through Internet protocol.

That is: the HTML code mode appear static Web page (htm, html), or dynamic web page (php, asp, asp.net, jsp), or javascript or iframe mode are called.

Said merge module is by embedding code construction, and embedding the code construction technical scheme can be the JavaScript code, or script function, or adopts client terminal to load control mode, i.e. ActiveX technical scheme.

The information that the merge module code is provided during according to media accreditation by advertisement distributing system generates, and offers the medium owner.

Merge module also can be worked out in advance to general module is placed on the website download is provided; Said general module is reserved ID and password inlet; ID and password obtain when being media accreditation; Said general module has adjustment parameters such as advertisement windows, the form of expression, and general merge module process ID and password authentification and advertisement distributing system carry out exchanges data.

Said general module is the general module program, and said program has User Interface.

Merge module comprises display unit at least; Display unit is the indispensable unit of advertisement; Storage unit can be default, or the advertisement video data is stored in any position beyond the merge module, and communication unit can be default under the direct-connected situation in website; Be that medium and ad distribution platform are one, can solve the communication problem through unified programming like this.

Fig. 3 is a media accreditation process flow diagram of the present invention.The medium owner needs in the advertisement distributing system registration, and advertisement distributing system provides WEB or WAP platform, and registration step is: 301 media accreditations comprise input account of receipts, access authentication ID number etc.; 302 media information typings comprise medium network address, URL assigned address, advertisement windows parameter etc.; 303 obtain the merge module code, and said merge module code is the implantable code that meets this accredited media.

The merge module code has identification id number, is used for each medium of advertisement distributing system identification, transmits corresponding ad data.

Advertisement distributing system allows the medium owner to agree or disagree with the issue of advertisement, and promptly the medium owner has audit power.

Advertisement distributing system allows the medium owner to formulate ad distribution period and price.

Advertisement distributing system can provide advertisement bidding issue process program.

Fig. 4 is publisher's ad distribution process flow diagram of the present invention.Advertising distributors' releasing advertisements step is: 401 publishers registration comprises and opens payment account, access authentication ID number etc.; 402 ad productions, WEB or the advertisement of WAP page animation that advertising distributors utilize advertisement distributing system to provide; 403 account chargings, advertising distributors must prepay advertising expenditure to the account of ad distribution platform oneself; 404 select medium, and advertising distributors can inquire about in the Advertising Management System of advertisement distributing system and select medium, confirm issuing time and duration; 405 ad distribution are taken by advertisement distributing system deduction correspondent advertisement after advertising distributors confirm, and after ad distribution is accomplished, are paid the medium account of receipts.

Fig. 5 sets up the embodiment of advertisement distributing system for inside, website of the present invention.A special case of the present invention, i.e. the advertisement distributing system that establishes one's own system of portal website, in the present embodiment, medium are portal website itself, so the step that medium need not be contracted, the interface is connected through merge module with advertisement distributing system under the website.The 501st, the website, the advertising page bread purse rope station owner's page or leaf and the business platform page of deriving are like the social platform page (like microblogging), instant communication client interface, mobile client interface, the sales platform page etc.; The 502nd, merge module embeds code and is responsible for carrying out exchanges data and presenting advertising content with this website advertisement distributing system; The 503rd, the advertiser web site delivery system comprises at least: 504 publisher's Registering modules, 505 ad production modules, 506 data communication modules.The advertiser web site delivery system also comprises Advertising Management System, and ad data index and search function are provided, and the advertiser web site delivery system has ad distribution audit power.

The advertiser web site delivery system can provide advertisement bidding issue process program.

Above-mentioned advertisement can link to the webpage or the resource of advertising distributors' appointment through URL; Comprise website or sales platform; Also can be to sell the pattern that is divided into; The sales platform of selling profit distribution model is arranged at present, also can be multi-level profit distribution model, as: Chinese patent bulletin: 201110319194.8 and 201110315675.1 disclosed methods.

Fig. 6 sets up the another kind of embodiment of advertisement distributing system for inside, website of the present invention.This embodiment is consistent with embodiment shown in Figure 5, and medium are portal website itself, so the step that need not contract, different is that the interface is connected through unified programming with advertisement distributing system under the website.The 601st, website and webpage comprise all web station interfaces and the professional interface of deriving; The 602nd, display module is responsible for showing the ad data from the advertiser web site delivery system; The 603rd, the advertiser web site delivery system comprises at least: 604 publisher's Registering modules, 605 ad production modules.

602 display modules are appreciated that to only keeping the merge module of display unit.

Fig. 7 triggers the embodiment of the advertisement page for the present invention adopts linked code.701 is online media sites, and promptly as the website of medium, the website embeds URL and embeds code; 702 is browser, refers to client browser, and the built-in URL of client browser embeds code; 703 is client software, and client software embeds URL and embeds code; 704 is the ad distribution platform; 705 is the publisher website, i.e. advertising distributors' website; 706 for browsing the people, refers to the people that browses of any internet; 707 is link layer, and link layer is the Communication Layer of internet, implants URL embedding code at link layer and can push link advertisement.Advertisement mode is:

Pattern one, step are: implant URL in (1) 701 online media sites and embed code; It is certain the advertisement page in the 704 ad distribution platforms that code points to the address; The chained line that URL embeds code for by 706 browse the people the behavior of browsing trigger, 706 browse the people browses 701 and has triggered URL simultaneously and embed code, URL has pointed to certain advertisement page of ad distribution platform; The advertisement page is browsed in people's the browser 706 and is showed, exhibition method can be to play window, float etc.; Or (2) will change from 701 link instruction in 704 ad distribution platforms and link to 705 publisher websites, and advertising distributors' website just can be illustrated in 706 and browses in people's the browser like this, and exhibition method is the bullet window.Bullet window function: window.open (url, name, features, replace).

Implant URL in pattern two, 702 browsers and embed code, concrete grammar can be the JavaScript code, or script function; Or adopting client terminal to load the control mode, i.e. the method for ActiveX technical scheme, or use BHO is registered in IE; The meeting advertisement that download need show from the website automatically when opening IE; And it is kept among the host.dat, display ads in the time of then according to being arranged on the user and using IE of host.dat, the advertisement of demonstration can be certain page advertisement of advertisement distributing system; Or change through advertisement distributing system and to link to publisher website, display ads publisher's website.

Pattern three, 703 client softwares are implanted URL and are embedded code; Trigger URL behind the running software and embed code; Point to the ad distribution platform, at the client display ads, the advertisement of demonstration can be certain page advertisement of advertisement distributing system; Or change through advertisement distributing system and to link to publisher website, display ads publisher's website.

Pattern four, on 707 link layers, implant URL and embed code, push page advertisement through linked code, page advertisement can also can be connected to the advertising distributors website through changeing chain link from a certain client of advertisement distributing system.

Fig. 8 is the present invention's the method program process flow diagram of client software through recommending to obtain the authorization.Present numerous software is free, and mobile terminal software particularly, one of the object of the invention are exactly to realize that freeware realizes profit as the advertisement interface; Freeware is that abundant use crowd will be arranged as the key factor at advertisement interface, the method person's of being to use who adopts here recommendation, and promptly software freely uses through recommending to obtain the authorization; As set and recommend 2 people to authorize; Then increase the user, recommend 3 people to authorize, then increase the user with 3 n power if set with 2 n power; By that analogy, being set at n then increases with the n power mode of n.The mandate of software and operating procedure are:

801 softwares are installed; 802 running softwares;

803 authorize detection, if authorized Y, then: 804 softwares normally move.

803 authorize detection, if unauthorized N, then: 805 recommend users, recommend the user can pass through SMS, microblogging, mailbox, MSN etc.;

806 recommend counting, if satisfy set point number, then 807 authorize, and software normally moves.

806 recommend counting, if the unmet set point number, then 808 selections are selected to continue 805 and recommended the user, or select operation of 809 trial editions or termination, and trial edition can be set at can move limited number of times.

It is characterized in that: medium are client softwares, and the mandate operation of client software depends on the step of recommending the user.

Client software is included in certain functional software or the module or the program of client operation, like browser, MSN, microblogging client etc.; Also comprise the file that can manifest in client in addition,, can manifest and can make the file of client perception in client like picture file, pdf document, audio-video document etc.

Fig. 9 increases the embodiment of positioning function for the present invention.The 901st, client, i.e. client software is like mobile terminal client terminal browser, functional software client, instant communication client etc.; The 902nd, merge module; The 903rd, locating module; Locating module comprises two kinds of localization methods, and the one, the GPS location, two are based on positioning instant LBS (the Location Based Service of mobile communication base station; LBS); Its function is to read the GPS latitude and longitude information or read base station signal information, and information is sent to 902 merge modules, by the communication unit of merge module locating information is sent to advertisement distributing system; The 904th, advertisement distributing system; 904 advertisement distributing systems comprise at least: 905 Advertising Management Systems, 906 location parsing modules, 907 data communication modules; 907 data communication modules receive the information from 903 locating modules, resolve module parses through 906 location and obtain geographical location information, and the geographical location information assignment facilitates the use to Advertising Management System.

Advertising Management System comprises the ad distribution program based on geographical location information, it is characterized in that: merge module connects locating module, and locating module provides locating information, and the issue of advertisement is triggered by geographical location information.

Advertising Management System comprises the guiding ad distribution program based on geographical location information, it is characterized in that: set up ad data series, the issue of ad data series is triggered by geographical location information, and client loads electronic chart, shows the portable terminal motion track.Electronic chart can be third party's Map Services website.

Read the base station information specific procedure, for example:

On PPC, can obtain base station information with RIL:

C# code (PPC): string info=CellId.RIL.GetCellTowerInfo (); PrintFunc (" base station is: "+info); //xxxx-xxxx-0

C++ code (Symbian): in Symbian S60v3 system, can obtain base station information with CTelephony.

Figure 10 utilizes Advertising Management System releasing advertisements process flow diagram for publisher of the present invention.The steps include: 1001 publishers login, promptly advertising distributors login advertisement distributing system, can be WEB or WAP mode; 1002 get into Advertising Management System, and Advertising Management System comprises the medium searching system at least; 1003 select medium, and advertising distributors can freely select publication medium, like (1) website and webpage; (2) on-link mode (OLM) is triggered in the website, triggers the URL code that embeds when promptly opening the website and presents advertisement; (3) client triggers on-link mode (OLM), triggers the URL code that embeds when promptly using client software and presents advertisement; (4) link pushes the page, triggers the URL code that embeds when promptly browsing people's internet usage and presents advertisement, and this is that a kind of bottom is forced pushed advertisement; (5) microblogging promptly is embedded in the advertisement in the microblogging; (6) instant messaging interface promptly is presented on the advertisement form at instant messaging interface; (7) pc client software promptly is embedded in the advertisement of pc client software interface; (8) mobile client software promptly is embedded in the advertisement of mobile client software interface; 1004 select to throw in the area, can utilize IP address area region-by-region for wired internet, can utilize locating module to confirm accurate address for mobile client software, trigger advertisement by geographical location information and show; 1005 select to throw in the period, can pass through queuing routine, or the program of bidding; 1006 ad distribution.

Figure 11 is the present invention's recommending module program flow diagram.

1101 recommend the user, and program is carried out and recommended user instruction;

1102 select channel, and 1103 notes are used for portable terminals such as mobile phone, and the 1104th, mail, microblogging, instant messaging, other software can be PC software, also can be mobile terminal softwares such as mobile phone;

If select 1103 short breaths, then execution in step 1107 is extracted and is sent content recommendation, and content recommendation comprises software download address and link at least;

If select 1104, then carry out 1105 logins and detect, if logined then carry out 1107 steps, if login then carry out 1106 login step;

1108 extract the return message value; Program is carried out and is read the return message value that short breath sends success or not; Or read that mail sends, microblogging issue, instant messaging are sent, the return message value of other software, concrete grammar: a, realize through the related software interface function; B, directly read the user interface displayed value of related software; Said user interface displayed value is that related software informs that with execution result the user sends the inevitable step of success or not; So can directly catch software executing output identification value as a result from the user interface layer of any software, not receive the range upon range of influence of window.User interface is the User Interface that software provides, and is a kind of open code and instruction.

1109 return message values judge, if success then carry out 1110 and recommends successfully counting, if failure then carry out 1116 and recommend failure would get into 1114 selections;

1111 recommend counting, if satisfy set point number, then 1113 authorize, if the unmet set point number gets into 1114 and selects; 1114 select, and can select to recommend user steps again, and return 1101 and recommend the user, or operation of 1115 trial editions or termination.

Figure 12 is a kind of process flow diagram of recommending Core Generator software provided by the invention.Recommending the function of Core Generator software is that target software is packaged into the software packaging with recommendation function; Be a tool software, said tool software comprises recommending module at least, also comprises the encryption generation module in addition; Said tool software has User Interface; Offer user's operation, target software promptly can be as the client software of medium, and the generation step is: 1201 recommend the Core Generator running softwares; 1202 add target software, and the target software that is about to required packing adds in the working directory of recommending Core Generator software; The 1203rd, select the interface, the User Interface of promptly recommending Core Generator software to provide; 1203 selection interfaces comprise: 1204 number of times on probation are set the limited number of times that promptly allows the user to use; 1205 recommend number of times to set, and promptly set the recommended amount of obtaining the authorization; 1206 recommend channel to set, and promptly communication channel is set, and comprises note, mail, microblogging, instant messaging etc.; 1207 target software icons, promptly the needed icon of select target software is generating the icon sign that forms behind the software packaging, and the icon sign of the shortcut of software packaging operation, or the button icon sign of software packaging operation; 1208 advertisements promptly can recommend Core Generator software users interactive interface to embed advertisement, and advertisement can be prefabricated advertisement, also can be the advertisement of online transmission, and 1208 advertisements are optional, can be default; 1209 generate software packaging, and soon recommending module is connected with target software and is bundled to together; 1210 offer the user; The 1211st, encrypt generation module, consider that the user possibly skip the direct operational objective software of recommended program, can encrypt target software through encrypting module, promptly must pass through the operation that recommending module could be opened target software.

Said recommendation Core Generator software also can adopt WEB or WAP method of service, and the website promptly is provided, and will recommend Core Generator software to be placed on website operation, and the user can the Website login webpage, on the website, generates needed software packaging.

Target software is included in certain functional software or the module or the program of client operation, like health consultation software, mobile phone antivirus software, geo-location service software etc.; Also comprise the file that can manifest in client in addition,, can manifest and can make the file of client perception in client like picture file, pdf document, audio-video document etc.

Figure 13 connects the method that Core Generator software is connected to merge module target software for a kind of employing the provided by the invention.1301 connect Core Generator software; It is tool software according to the invention; Said tool software comprises the encryption generation module, and said tool software is by the exploitation of advertisement distributing system side, and promptly the source code of merge module is open for said tool software; Can programme, so can require programming and setting according to said tool software to the setting of merge module.1301 provide User Interface after connecting the Core Generator software startups, and user interactions has the selection interface, and 1302 add target softwares, are about to target software or assembly and add said tool software working directory to, and target software is promptly as the client software of medium; 1303 selection interfaces, select the interface to comprise at least: 1304 merge module settings promptly can be provided with merge module on request, as the address of advertisement distributing system, form that advertisement appears, advertisement windows size etc. are set; 1305 operation button settings, i.e. the button icon and the shortcut of the software packaging that setting will generate; 1306 generate software packagings, promptly connect Core Generator software and merge module is connected with target software and embeds encrypting module; 1307 offer the user.

Target software is included in certain functional software or the module or the program of client operation, like health consultation software, mobile phone antivirus software, geo-location service software etc.; Also comprise the file that can manifest in client in addition,, can manifest and can make the file of client perception in client like picture file, pdf document, audio-video document etc.

Figure 14 is advertisement distributing system of the present invention and the client implementation mode that adopts Core Generator to generate.1401 advertisement distributing systems, 1402 clients, 1402 clients comprise: 1403 merge modules, 1404 encrypting modules, 1405 target softwares, target software are promptly as the client software of medium.In client; Connect merge module 1403 and target software 1405 through encrypting module 1404; Promptly merge module is connected with target software or binds, make target software can not break away from merge module and isolated operation, just can realize that in client the user is using the target software simultaneously must display ads like this; Advertisement form can be to play window or put the limit, can select to close.

Encrypting module 1404 is responsible for connecting merge module 1403 and target software 1405, and advertisement distributing system 1401 is responsible for to merge module 1403 releasing advertisements.

Merge module is used by the target software owner and connects Core Generator software generation software packaging, promptly has the target software of advertising function.

Merge module connects Core Generator software to be provided by advertisement distributing system, or provides the WEB page online generating mode, or is generated automatically by advertisement distributing system during medium owner upload file.

Merge module comprises display unit at least, and display unit is the indispensable unit of advertisement, and storage unit can be default, or the advertisement video data is stored in any position beyond the merge module.

Merge module comprises display unit at least, and said display unit adopts HyperText Transfer Protocol agreement, and display type is JPG, JIF; The HTML code webpage (htm, html), or dynamic web page (php; Asp; Asp.net, jsp), or javascript or iframe mode are called.Display unit directly points to the sensing address that advertisement distributing system provides through Internet protocol, and advertisement distributing system provides changes link, and the record linkage number of times is used for the advertising fee clearing.

It is characterized in that: have one to connect Core Generator software; Said connection Core Generator software comprises the encryption generation module; Encrypt generation module generation encrypting module merge module and target software are connected to a packaging file, the operation of target software depends on the operation of merge module in the said packaging file.

As a kind of embodiment, merge module only keeps Flash advertisement or GIF advertisement, and the advertisement picture links to advertisement distributing system through URL; Target software is a pdf document, connects merge module and pdf document through encrypting module, if the PDF reader clicks advertisement like this; Then advertisement distributing system is pointed in link, and advertisement distributing system can point to advertising distributors' network address through changeing link, writes down the click behavior simultaneously; Take off advertising distributors' ad click expense, and pay PDF author, the promptly signatory medium of PDF author the ad click expense; When PDF author was uploaded to advertisement distributing system with pdf document, the advertisement distributing system utilization connected Core Generator software and automatically pdf document is connected with merge module and is bundled to together, and does not change the suffix name form of PDF; In this case, the merge module and the pdf document that connect through encrypting module are packaging files, promptly explain close literature kit by oneself; The file suffixes name is the pdf document form, just need not to be provided with start button in this case, can direct correlation PDF program display file content through click; Presenting advertisement simultaneously shows; Display mode can be the advertisement of floating, and the PDF reader can select to click advertisement like this, and ad content can be the commentaries on classics link that advertisement distributing system offers advertising distributors; Also can be the selection url interface that advertisement distributing system provides, decide in its sole discretion by the PDF reader and click that link.The number of times of advertisement distributing system record linkage is so that settle accounts advertising distributors and PDF author.

But above-mentioned pdf document is a kind of reading file, simply infers the file that all can manifest in client, like picture file, audio-video document etc., can manifest and can make the file of client perception all can be used as user's target software in client.It is characterized in that: but client software is program or client's perception file, merge module is to bind browser or display unit, said display unit comprises display image and URL linked code, adopts HTTP.

Figure 15 is an encrypting module encryption principle synoptic diagram of the present invention.1501 operation buttons are responsible for software startup; 1502 Add-onses, promptly described recommending module or merge module; 1503 decrypting device; 1504 ciphering units; 1505 target softwares are promptly as the client software of medium.1503 decrypting device and 1504 ciphering units are formed encrypting module 1506; 1504 ciphering units embed 1505 target softwares and form encryption target software 1507; 1503 decrypting device embed in 1502 Add-onses; By 1501 operation pushbutton enable Add-onses 1502; Add-ons 1502 starts ciphering unit 1503; Here Starting mode has two kinds; If Add-ons is merge module then directly starts, if Add-ons is recommending module then starts decrypting device satisfying the Add-ons back that imposes a condition that 1503 decrypting device and 1504 ciphering unit swap datas are kept the operation of target software 1505.

The function of encrypting module is to bind the operational relation of Add-ons and target software, and encrypting module can be a notion, untrue existence; To the pack essence of operation of Add-ons and target software is to Add-ons and target software connects on function and integral body recompilates; Compilation Method is determined that by tool software Compilation Method does not manifest for the user, and is perhaps unreadable; So be interpreted as encryption; Be that Compilation Method is a kind of encryption method, Compilation Method is made up of compiler language, and compiler language is made up of instruction code.

Figure 16 has the target software embodiment of recommendation function and advertising function when generating for Core Generator multinest of the present invention.1601 recommending module, 1602 encrypting modules, 1603 merge modules, 1604 another encrypting modules, 1605 target softwares promptly as the client software of medium, are formed advertising function software 1606 by merge module and target software at least.

Figure 17 encrypts the generation module fundamental diagram for the present invention.Encrypt generation module and comprise compiler, compiler can be by software developers develop, and compile mode, algorithm, parameter can be formulated voluntarily; Can increase encryption measures; Compiler can be a shell script, also can be the program that compiling is accomplished, and the employing compiler generally can not be understood after another software is compiled the formation packaging file; Packetized software is made amendment and is difficult for for the software packaging user; So even without extra encryption measures, for software packaging, also have the meaning of encryption, promptly the user can not make amendment to the running software mode in the bag.In addition,, generally carry compiler, and provide and carry out encryption measures in user's compilation process for existing developing instrument software.

1701 compilers are responsible for target software and add-on module are handled, and extract the startup item of target software and add-on module; 1702 add-on modules comprise that add-on module starts, by compiler add-on module are divided into plurality of sections artificially, as add-on module cut apart 1, add-on module cuts apart 2, add-on module is cut apart n; The 1703rd, the software packaging of generation comprises two parts, and one is to move to collect, and another is that software is cut apart the storehouse, moves collection and comprises add-on module startup item, target software startup item, operating instruction collection; Software cuts apart that target software and add-on module are arranged in the storehouse is the summation of the plurality of sections cut apart by the people; As add-on module cut apart 2, add-on module cuts apart 1, target software cuts apart 2, target software cuts apart 1, up to n; These softwares or module segmentation are upset by certain rule by compiler; And cut apart numbering for each, upset rule and cut apart number record and concentrate at operating instruction; 1304 is target software, comprises target software and starts, by compiler target software is divided into plurality of sections artificially, as target software cut apart 1, target software cuts apart 2, target software is cut apart n; The software packaging that generates through the compiler compiling has the item of startup; Move add-on module and target software by setting behind the software startup; At this moment operation control is ordered from the operating instruction collection; The add-on module that to upset originally by rule is cut apart to cut apart with target software and is assembled recovery again, and target software and add-on module all can normally move like this.Like this, the software packaging user at least can't the isolated operation target software.

Operating instruction is concentrated a monitoring function can be set, and monitors the running status of add-on module and target software respectively, and following logical relation can be set: add-on module and target software must move simultaneously; Add-on module is operation earlier; Target software is operation earlier; The add-on module operation result starts target software; Add-on module is closed target software and is unconditionally closed; Add-on module is closed target software operation as usual; Target software is closed add-on module and is closed; Target software is closed add-on module operation as usual.

The software packaging that is generated is the structure from decrypted packet, can operating part be decrypted code, and involucrum partly is encrypted program.

Compile step is: (1) is extracted add-on module and is started item, writes the operating instruction collection; (2) extract target software and start item, write the operating instruction collection; (3) add-on module is divided into plurality of sections, and, numbering is write the operating instruction collection every segment number; (4) target software is divided into plurality of sections, and, numbering is write the operating instruction collection every segment number; (5) the software section of cutting apart is upset by certain rule, and will be upset rule and write the operating instruction collection; (6), and the startup item is set with operating instruction collection and all softwares and module segmentation section compiling packings.

Add-on module refers to recommending module according to the invention or merge module, and target software is meant the client software that can be used as medium according to the invention, comprises PC software and mobile terminal software.

It is characterized in that: a tool software is arranged; Said tool software is a new software with at least two existing stand alone softwares recompilities; Newly-built operating instruction collection in the compilation process, said operating instruction collection restricts the operational relation of said two stand alone softwares, is the operation of another software of soft ware authorization at least; Or the operation of a software depends on the operation of another software, and new software has only a start button.

For target software be one can relating operation file, like pdf document, then target software is not established and is started; Move by the file direct correlation; Add-ons generally has the setting of the item of startup, if Add-ons is a URL linked code, then has to trigger to be provided with.

Figure 18 encrypts generation module starts target software with the add-on module operation result fundamental diagram for the present invention.Consider the singularity of add-on module operation result; Because connecting Core Generator software and add-on module is same developer, promptly the former code of add-on module is transparent to connecting Core Generator software, when packing, can be provided with add-on module; Compilation process can generate two operating instruction collection; One is add-on module operating instruction collection, and another is a target software operating instruction collection, during the software packaging operation; At first move add-on module operating instruction collection, target software operating instruction collection reruns after waiting until the add-on module operation result.

Figure 19 encrypts the fundamental diagram of generation module encipher only target software for the present invention.Consider the situation that add-on module need not be encrypted, can only extract the startup item of add-on module, for example add-on module is the advertisement merge module, as long as can require the user to have a look advertisement, closes the back target software and can move as usual.

Figure 20 connects and binds the embodiment of browser and pdf document formation advertisement mode with encrypting module for the present invention.Merge module can use a browser to substitute, and utilizes encrypting module that browser is bound, and presets the acquiescence of browser simultaneously and points to the address, and promptly URL points to the address, and pointing to the address is the webpage of ad distribution platform appointment, among the figure: the 2001st, advertisement distributing system; The 2002nd, bind browser; Bind browser and can be customized to the smaller floating frame of window size; Bind browser and comprise the URL link of pointing to advertisement distributing system; Can realize URL initial trigger when opening (promptly bind browser with regard to triggered location to network address displaying contents), agreement can be HyperText Transfer Protocol agreement; The 2003rd, advertisement position 1,2004th, advertisement position n binds browser 2002 and comprises an advertisement position at least; The 2005th, encrypting module; The 2006th, pdf document.

At first PDF author can be signatory in the advertisement distributing system registration; And open account of receipts; PDF works file is uploaded to the advertisement distributing system website, and website employing connection Core Generator software will be bound browser 2002 and be connected the new PDF formal file of packing formation with pdf document 2006 through encrypting module 2005, and said PDF formal file can be placed on any website and supply reader's download; Or propagate between the reader; When the reader opens said PDF formal file, bind browser and work simultaneously, if the PDF reader clicks certain advertisement position, advertisement distributing system will be clicked commentaries on classics and link to advertising distributors' network address; Advertisement distributing system record click behavior; Advertising distributors are in the advertisement distributing system registration, and the advertising fee of the some that prestored, and advertisement distributing system can count PDF author's account with advertising distributors' click advertising fee like this.

Said pdf document is meant a kind of file that can read, and practical implementation needn't be limited to this a kind of file layout, can be audio frequency and video, picture etc. also, as long as its essence is to satisfy a kind of demand properties of reader.

As another kind of performance; Encrypting module connects the URL linked code that pdf document and is pointed to advertisement distributing system; When opening the PDF formal file, the reader triggers the URL linked code simultaneously; The URL linked code is directly called the webpage that the existing generic browser display ads of computer system delivery system points to, and selects to click the advertisement position on the webpage that advertisement distributing system points to by the PDF reader, and advertisement distributing system is responsible for writing down touching quantity and is responsible for the ad click disbursement and sattlement; Certainly, the PDF reader can freely close generic browser.

It is characterized in that: but client software is program or client's perception file, merge module is to bind browser or display unit, said display unit comprises display image and URL linked code, adopts HTTP.

As a kind of special circumstances; As the client software developer of medium after the ad distribution platform is signatory; Utilize connection Core Generator software merge module to be connected in the client software of oneself; Oneself issue oneself ad content or notice, just needn't redevelop advertisement or reporting system of client software developer also needn't be set up background server like this.It is characterized in that: the ad distribution platform is arranged; Client software is arranged as medium; Adopt connection Core Generator software that merge module is connected in the client software; Merge module and ad distribution platform carry out exchanges data and transmission, and for client software, the ad distribution platform all is that the third party provides with being connected Core Generator software.

Programming language of the present invention can be existing any language form, like VC++, and C, Delphi, FORTRAN, Pascal, FOXPRO, Clipper, EXE; WIN16:C, and C++ (Visual, C++Builder, Borland), Visual BASIC; WIN32:C, and C++ (Visual, Borland), FORTRAN (LAHEY, Visual), Java, Visual BASIC, VisualFoxpro, PowerBuilder, Delphi, JavaScript, VBScript installshield, VB.net, VC.net; Linux:C, C++, Java; Microsoft XML Web services platform; The method of html, the ASP.NET method; Mac OS X operating system; Mobile phone operating system: Windows Mobile, Symbian, Android, iOS, mobile phone Mac OS X operating system etc.What propose especially is: the exploitation of android application layer can rely on java, and bottom can be used c, and jni calls.

Can adopt the programming of server, client on the programming framework, also can adopt the control mode to use or the mode of invoke script program or, or adopt the cloud computing mode to programme, be i.e. the SaaS pattern to the server requests mode.

Load mode is used IPV4 at present based on TCP/UDP agreement or other any network load mode, uses IPV6 in the future.In network transmission process, can adopt symmetric cryptography, asymmetric encryption and Hash to encrypt, encrypt like modes such as DES, SSL or SET.

Claims (10)

1. the dissemination method of an Internet advertising and system; It is characterized in that: system comprises medium and advertisement distributing system; Said medium are implanted merge module, and merge module comprises display unit at least, and the merge module code is generated by advertisement distributing system; Or issue general merge module program by advertisement distributing system, advertisement distributing system and merge module carry out exchanges data and transmission.

2. the dissemination method of a kind of Internet advertising according to claim 1 and system, it is characterized in that: merge module comprises communication unit, storage unit, display unit.

3. the dissemination method of a kind of Internet advertising according to claim 1 and 2 and system; It is characterized in that: medium are client softwares; Adopt connection Core Generator software that merge module is connected in the said client software; Said connection Core Generator software comprises encrypts generation module and merge module, in generative process, connects Core Generator software merge module and encrypting module are embedded software packaging; Make the operation of client software in the software packaging depend on the operation of merge module, said software packaging offers the final user.

4. the dissemination method of a kind of Internet advertising according to claim 3 and system; It is characterized in that: but client software is program or client's perception file; Merge module is to bind browser or display unit; Said display unit comprises display image and URL linked code, adopts HTTP.

5. the dissemination method of a kind of Internet advertising according to claim 1 and 2 and system; It is characterized in that: medium are client softwares, and the Core Generator of connection software is arranged, and said connection Core Generator software is a new software with merge module and client software recompility; Newly-built operating instruction collection in the compilation process; The method of operation of said operating instruction collection control merge module and client software is by the operation restriction client software operation of merge module, i.e. merge module authorized client running software; Client software can't break away from merge module and isolated operation, and new software has only a start button.

6. the dissemination method of a kind of Internet advertising according to claim 1 and 2 and system, it is characterized in that: advertisement distributing system comprises Advertising Management System, and the data directory inquiry is provided; Advertisement distributing system also comprises the ad production module, supplies advertising distributors on the WEB or the WAP page, to make, and generates ad data.

7. the dissemination method of a kind of Internet advertising according to claim 1 and 2 and system, it is characterized in that: medium are: website and webpage, client terminal web page browser, link layer embed code, client software, client file.

8. the dissemination method of a kind of Internet advertising according to claim 1 and 2 and system, it is characterized in that: medium are client softwares, the mandate operation of client software depends on the step of recommending the user.

9. the dissemination method of an Internet advertising and system the steps include: that (a) sets up advertisement distributing system, allow media accreditation to be signatory medium, generate and provide signatory medium merge module code; (b) in signatory medium, implant merge module, promptly connect the merge module code; (c) merge module and ad distribution platform carry out exchanges data and transmission.

10. the dissemination method of a kind of Internet advertising according to claim 9 and system; It is characterized in that: the step that signatory medium are implanted merge module is to realize through connecting Core Generator software; Connect Core Generator software and comprise compiler; The compiler compile step is: (1) is extracted merge module and is started item or Starting mode, writes the operating instruction collection; (2) target software is divided into plurality of sections, and, numbering is write the operating instruction collection every segment number; (3) the software section of cutting apart is upset by certain rule, and will be upset rule and write the operating instruction collection; (4) with operating instruction collection and all software section of cutting apart compiling packings.

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