CN107870958A - A kind of preferential media screening technique - Google Patents
A kind of preferential media screening technique Download PDFInfo
- Publication number
- CN107870958A CN107870958A CN201611162932.1A CN201611162932A CN107870958A CN 107870958 A CN107870958 A CN 107870958A CN 201611162932 A CN201611162932 A CN 201611162932A CN 107870958 A CN107870958 A CN 107870958A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/435—Filtering based on additional data, e.g. user or group profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Physics & Mathematics (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Databases & Information Systems (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- General Physics & Mathematics (AREA)
- Economics (AREA)
- General Business, Economics & Management (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- Data Mining & Analysis (AREA)
- Game Theory and Decision Science (AREA)
- General Engineering & Computer Science (AREA)
- Environmental & Geological Engineering (AREA)
- Multimedia (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention discloses a kind of preferential media screening technique, and it comprises the following steps, and preferential media is set in web application ends, for showing media companies details；Background data base shows corresponding preferential media and the homepage of web application ends according to the demand of advertiser；Advertiser's competition for orders according to demand, it is determined that corresponding preferential media；After the media companies chosen by advertiser receive information, linked up by web application ends and advertiser.The preferential media screening technique is ageing good, and accuracy rate is high；Enable to preferential media and the timely and effective communication of advertiser.
Description
Technical field
The present invention relates to the technology that advertisement media under the communications field and line is combined, more particularly to a kind of preferential media screening
Method.
Background technology
With the development of internet, the web advertisement increasingly attracts attention, according to eMarketer estimation, United States digital
Video ads expenditure will increase by 1 times in the only time of 4 years, and 41.4 hundred million dollars from 2013 rise to 2016
80.4 hundred million dollars.Because the principal income of Online Video website is made up of online advertisement and paid video two parts, and it is online wide
Accuse the income brought for it and occupy the 90% of total income.Therefore operation of the dispensing effect of advertisement for Online Video website
It is extremely important.
Tradition screening media, only focus on medium position in itself；Before the media for having given promotion expense are put, secondly matchmaker is just considered
The factors such as the price of body, agency, cycle.User is caused to be presented to the basic phase of media list of user when screening media
Together, it is impossible to understand the true dispensing effect and history evaluation of the media.
Therefore have the following disadvantages：Xian Xia advertising media only focuses on screening media bit, and media are classified, when user's point
When hitting some media categories, the media list of user's such media sequence is presented to, recommends media to user.
The content of the invention
For above-mentioned the deficiencies in the prior art, it is an object of the invention to provide a kind of preferential media screening technique, the indulgence
Media screening technique is ageing good, and accuracy rate is high；Enable to preferential media and the timely and effective communication of advertiser.
To solve problems of the prior art, the concrete technical scheme of use is：
A kind of preferential media screening technique comprises the following steps：Preferential media are set in web application ends, for showing media companies
Details；Background data base shows corresponding preferential media and the homepage of web application ends according to the demand of advertiser；Advertiser
Competition for orders according to demand, it is determined that corresponding preferential media；After the media companies chosen by advertiser receive information, applied by web
End is linked up with advertiser.
By using such scheme, compared with prior art, its technique effect exists a kind of preferential media screening technique of the invention
In：
The selection of announced media is set preferential media by media companies, the media can simultaneous display in media companies homepage
On, while backstage can screen to the preferential media of media companies, select appropriate media exhibition in homepage.
Can be according to user using this preferential media screening technique（Advertiser）Demand accurately searches media information, association with
Advertisement, the most suitable media of budget are launched, and recommend media to user according to screening conditions；So as to the media according to screening, energy
Meet the media demand of different user well.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of the preferential media screening technique of the present invention.
Embodiment
To make the object, technical solutions and advantages of the present invention of greater clarity, with reference to instantiation, to the present invention
It is further described.It should be understood that these descriptions are merely illustrative, and it is not intended to limit the scope of the present invention.In addition,
In illustrating below, the description to known features and technology is eliminated, to avoid unnecessarily obscuring idea of the invention.
As shown in figure 1,
A kind of preferential media screening technique comprises the following steps：Preferential media are set in web application ends, for showing media companies
Details；Background data base shows corresponding preferential media and the homepage of web application ends according to the demand of advertiser；Advertiser
Competition for orders according to demand, it is determined that corresponding preferential media；After the media companies chosen by advertiser receive information, applied by web
End is linked up with advertiser.
The operation principle of the present invention is as follows：
1st, media companies set preferential media, are shown in company's details page；
2nd, platform（From the background）Corresponding preferential media may be selected and be shown in homepage；
3rd, advertiser's competition for orders
4th, media companies receive information and linked up therewith
The foregoing is merely illustrative of the preferred embodiments of the present invention, the protection domain being not intended to limit the invention, all in this hair
Within bright spirit and principle, any modification for being made, equivalent substitution, it is all contained within protection scope of the present invention.
Claims (1)
1. a kind of preferential media screening technique, it is characterised in that comprise the following steps：Preferential media are set in web application ends, used
In display media companies details；Corresponding preferential media are shown and applied with web by background data base according to the demand of advertiser
The homepage at end；Advertiser's competition for orders according to demand, it is determined that corresponding preferential media；The media companies chosen by advertiser receive information
Afterwards, linked up by web application ends and advertiser.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611162932.1A CN107870958A (en) | 2016-12-15 | 2016-12-15 | A kind of preferential media screening technique |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611162932.1A CN107870958A (en) | 2016-12-15 | 2016-12-15 | A kind of preferential media screening technique |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107870958A true CN107870958A (en) | 2018-04-03 |
Family
ID=61761437
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611162932.1A Pending CN107870958A (en) | 2016-12-15 | 2016-12-15 | A kind of preferential media screening technique |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107870958A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6486891B1 (en) * | 1999-06-03 | 2002-11-26 | Ann M. Rice | Automated bookmarking of online advertisements |
| CN101354768A (en) * | 2008-03-12 | 2009-01-28 | 深圳市时代赢客网络有限公司 | Method for providing advertisement on internet, method for accessing content and corresponding system |
| CN102254271A (en) * | 2010-05-21 | 2011-11-23 | 微软公司 | Online platform for Web advertisement competition |
| CN102799997A (en) * | 2012-06-29 | 2012-11-28 | 吴东辉 | Internet advertisement publishing method and system |
-
2016
- 2016-12-15 CN CN201611162932.1A patent/CN107870958A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6486891B1 (en) * | 1999-06-03 | 2002-11-26 | Ann M. Rice | Automated bookmarking of online advertisements |
| CN101354768A (en) * | 2008-03-12 | 2009-01-28 | 深圳市时代赢客网络有限公司 | Method for providing advertisement on internet, method for accessing content and corresponding system |
| CN102254271A (en) * | 2010-05-21 | 2011-11-23 | 微软公司 | Online platform for Web advertisement competition |
| CN102799997A (en) * | 2012-06-29 | 2012-11-28 | 吴东辉 | Internet advertisement publishing method and system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180403 |