CN104240102A - Pushing method and system of virtual product - Google Patents
Pushing method and system of virtual product Download PDFInfo
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- CN104240102A CN104240102A CN201310223292.0A CN201310223292A CN104240102A CN 104240102 A CN104240102 A CN 104240102A CN 201310223292 A CN201310223292 A CN 201310223292A CN 104240102 A CN104240102 A CN 104240102A
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Abstract
A pushing method of a virtual product comprises the following steps: obtaining consumption data of virtual product related to a user mark; analyzing the consumption data so as to obtain a type of payment mode of the virtual product related to the user mark; screening so as to obtain the virtual product matched with the type and payment mode of the virtual product; pushing the selected virtual product to the user mark; in addition, the pushing system of the virtual product is provided; the virtual product pushing method and system can analyze the consumption data related with the user mark so as to obtain corresponding virtual product type and payment mode, thus selecting the virtual product matched with the virtual product type and payment mode so as to push the virtual product to the user mark; the pushed virtual product complies with user demands, effectively optimize virtual product resources, and thus improving resource utilization rate.
Description
Technical field
The present invention relates to e-commerce technology, particularly relate to a kind of method for pushing and system of virtual product.
Background technology
Ecommerce typically refers in the internet context, based on the application model of browser/server, and the interacting activity that both parties carry out.Along with the rise of e-commerce technology, increasing product is sold by e-commerce platform.Product not only comprises entity products, also comprises virtual product.The kind of virtual product is a lot, as e-book, virtual item etc.For e-book, increasing user accepts to realize reading by buying e-book.
In order to more e-book is pushed to user to promote that user buys, traditional propelling movement mode is recommend with the form of some temperature ranking lists or recommended by COLLECTIDN or classification stack room mode mostly, as shown in Figure 1, for the mode of the e-book of recommendation, in Fig. 1, e-book is divided into several columns such as recommendation, seniority among brothers and sisters, classification, special topic.But traditional propelling movement mode, the e-book of some temperatures can only be pushed to user, the demand of user can not be met, fail the resource of virtual product effectively to integrate, reach and effectively push object, reduce the utilization factor of resource.
Summary of the invention
Based on this, be necessary to provide one can optimize virtual product resource, improve the method for pushing of the virtual product of resource utilization.
In addition, there is a need to provide one can optimize virtual product resource, improve the supplying system of the virtual product of resource utilization.
A method for pushing for virtual product, comprising:
Obtain the consumption data of the virtual product associated with user ID;
Described consumption data is analyzed, obtains the virtual product type that associates with described user ID and way of paying;
Screening obtains the virtual product corresponding to described virtual product type and way of paying;
Described user ID is pushed to by screening the virtual product obtained.
A supplying system for virtual product, comprising:
Acquisition module, for obtaining the consumption data of the virtual product associated with user ID;
Analysis module, for analyzing described consumption data, obtains the virtual product type that associates with described user ID and way of paying;
Screening module, obtains the virtual product corresponding to described virtual product type and way of paying for screening;
Pushing module, for being pushed to described user ID by screening the virtual product obtained.
The method for pushing of above-mentioned virtual product and system, carry out analysis by the consumption data associated user ID and obtain corresponding virtual product type and way of paying, filter out the virtual product corresponding to virtual product type and way of paying again, and be pushed to user ID, the virtual product pushed meets the demand of user, effectively optimize virtual product resource, improve the utilization factor of resource.
Accompanying drawing explanation
Fig. 1 is the mode schematic diagram of traditional recommendation e-book;
Fig. 2 is the process flow diagram of the method for pushing of virtual product in an embodiment;
Fig. 3 is the process flow diagram of the method for pushing of virtual product in another embodiment;
Fig. 4 is that the method for pushing of virtual product is applied to the application schematic diagram pushing e-book;
Fig. 5 is the process flow diagram of the method for pushing of e-book in an embodiment;
Fig. 6 is that the method for pushing of virtual product is applied to the multimedia application schematic diagram of propelling movement;
Fig. 7 is that the method for pushing of virtual product is applied to the application schematic diagram pushing game application;
Fig. 8 is the structured flowchart of the supplying system of virtual product in an embodiment.
Embodiment
The method for pushing of virtual product and the technical scheme of system are described in detail, to make it clearly below in conjunction with specific embodiment and accompanying drawing.
As shown in Figure 2, be the process flow diagram of method for pushing of virtual product in an embodiment.The method for pushing of this virtual product can be applicable on server.This virtual product can be e-book, multimedia, game application or the virtual item in applying of playing etc., corresponding server can be e-book server, multimedia server or game application server etc., namely virtual product is corresponding with server, if virtual product is e-book, corresponding server is e-book server.The method for pushing of this virtual product, comprising:
Step S202, obtains the consumption data of the virtual product associated with user ID.
Concrete, user ID refers to that user buys the identify label of virtual product on network, and this identify label is unique.When user buys virtual product on network, first need by providing the browser of virtual product to initiate registration request to corresponding server, after server receives the registration request of browser initiation, be verified registration, user obtains corresponding register account number, and this register account number can be used as user ID.After user signs in server by register account number, buy corresponding virtual product, the buying behavior of server record user forms corresponding consumption data, and is associated with user ID by this consumption data, namely sets up the corresponding relation between user ID and consumption data.Server obtains the consumption data of the virtual product associated with user ID.
Step S204, analyzes this consumption data, obtains the virtual product type that associates with this user ID and way of paying.
Concrete, because including the way of paying of virtual product type that user buys and user in this consumption data, by consumption data analysis, the virtual product type that associates with user ID and way of paying can be obtained.As virtual product be e-book time, e-book type has original and publishes two large classes, is originally divided into fantasy, describing love affairs, passes through, the group such as celestial chivalrous, network game, the groups such as publication is divided into history, literature, novel, pursues a goal with determination, art, economy, education.As virtual product be multimedia time, multimedia comprises music, video etc.Music type can be rural area, rock and roll, folk rhyme etc.Video type can be action, comedy, literature and art etc.
Way of paying can be paying when wrapping year paying, monthly payment paying, bag, pack paying or single paying.Bag year pays, and namely pays 1 year, can use arbitrarily the virtual product etc. that certain service provider provides in 1 year, as read electronic books, viewing multimedia, download games application etc. arbitrarily in a year; Monthly payment is paid, and namely pays January, can use arbitrarily the virtual product etc. that certain service provider provides within January, as read electronic books any in January, viewing multimedia, download games application etc.; Pay during bag, namely pay by the hour; Packing is paid, and refers to the virtual product that single purchase one is thematic or a class virtual product; Single paying, refers to and buys single virtual product.
If when virtual product is e-book, can wrap year pay, monthly payment pay, bag time pay, packing pay, pay by this paying or by chapter.Wherein, be single paying by this paying, pay by complete books; Refer to by chapter and publish in instalments book, pay by each chapters and sections.
If virtual product be multimedia or game application time, can by bag year pay, monthly payment pay, bag time pay, packing pay or single paying.
Step S206, screening obtains the virtual product corresponding to this virtual product type and way of paying.
Concrete, from all virtual products that service provider provides, filter out the virtual product type associated to user ID and the corresponding virtual product of way of paying.Be original fantasy novel as analyzed the virtual product type that obtains, way of paying are monthly payment, then filter out type and be original fantasy class and way of paying are the e-book of monthly payment form.
Step S208, is pushed to this user ID by screening the virtual product obtained.
Concrete, be pushed to user ID by screening the virtual product obtained, user is by after browser logon server, and the virtual product that screening obtains initiatively is pushed to the browser that user corresponding to user ID logs in by server.
The method for pushing of above-mentioned virtual product, carry out analysis by the consumption data associated user ID and obtain corresponding virtual product type and way of paying, filter out the virtual product corresponding to virtual product type and way of paying again, and be pushed to user ID, the virtual product pushed meets the demand of user, effectively optimize virtual product resource, improve the utilization factor of resource.
As shown in Figure 3, be the process flow diagram of method for pushing of virtual product in an embodiment.Difference in the method for pushing of the virtual product in Fig. 3 and Fig. 2 is to add this parameter of paying amount, further screens the virtual product of propelling movement, makes the virtual product pushed more meet the demand of user, more optimizes the resource of virtual product.The method for pushing of this virtual product, comprising:
Step S302, obtains the consumption data of the virtual product associated with user ID.
Concrete, user ID refers to that user buys the identify label of virtual product on network, and this identify label is unique.User ID can be the register account number of user.
Step S304, analyzes this consumption data, obtains the virtual product type, way of paying and the paying amount that associate with this user ID.
Concrete, if when virtual product is e-book, e-book type has original and publishes two large classes, is originally divided into fantasy, describing love affairs, passes through, the group such as celestial chivalrous, network game, the groups such as publication is divided into history, literature, novel, pursues a goal with determination, art, economy, education.If when virtual product is multimedia, multimedia comprises music, video etc.Music type can be rural area, rock and roll, folk rhyme etc.Video type can be action, makes laughs, literature and art etc.
Way of paying can be paying when wrapping year paying, monthly payment paying, bag, pack paying or single paying.
Paying amount refers to the costs on the higher scale that user buys virtual product and can pay.
Step S306, screening obtains the virtual product corresponding to this virtual product type, way of paying and paying amount.
Concrete, after screening obtains the virtual product corresponding to this virtual product type, way of paying, judge whether paying amount is greater than default rate amount, if, then from obtaining screening further corresponding virtual product obtaining the virtual product of rate higher than predetermined threshold value, if not, then from obtaining screening further corresponding virtual product obtaining the virtual product of rate lower than predetermined threshold value.Wherein, preset the threshold value that rate amount refers to the paying pre-set, for distinguishing user for which kind of consumer groups.Higher than default rate amount, paying amount represents that user is high consumption person, higher than default rate amount, paying amount does not represent that user is low consumption person.Predetermined threshold value refers to the cost threshold of the virtual product pre-set, and is which kind of virtual product for distinguishing virtual product.Rate are the virtual product that price is high higher than the virtual product of predetermined threshold value, and rate are the virtual product that price is low lower than the virtual product of predetermined threshold value.
Step S308, is pushed to this user ID by screening the virtual product obtained.
Concrete, be pushed to user ID by screening the virtual product obtained, user is by after browser logon server, and the virtual product that screening obtains initiatively is pushed to the browser that user corresponding to user ID logs in by server.
The method for pushing of above-mentioned virtual product, carry out analysis by the consumption data associated user ID and obtain corresponding virtual product type, way of paying and paying amount, filter out the virtual product corresponding to virtual product type, way of paying and paying amount again, and be pushed to user ID, the virtual product pushed more meets the demand of user, effectively optimize virtual product resource, improve the utilization factor of resource.
As shown in Figure 4, for the method for pushing of virtual product is applied to the schematic diagram pushing e-book.In Fig. 4, virtual product is e-book, and e-book type has original and publishes two large classes, is originally divided into fantasy, describing love affairs, passes through, the group such as celestial chivalrous, network game, the groups such as publication is divided into history, literature, novel, pursues a goal with determination, art, economy, education.Way of paying for bag year pay, monthly payment pay, packing pay, by this payings or press chapter paying.Packing paying refers to a thematic e-book paying, refers to this paying that finishes by this paying, and paying by chapter refers to that publishing in instalments book pays.Paying amount is the e-book of the treatise recommended of high rate, paying amount be low rate recommend short e-book.Being high rate higher than default rate amount, is not low rate higher than default rate amount.Long e-book is designation numeral presets number of words threshold value e-book more than first, and short e-book is that designation numeral presets the e-book of number of words threshold value lower than second, and first presets number of words threshold value is greater than the second default number of words threshold value, and sets as required.
As shown in Figure 5, the method for pushing of e-book specifically comprises:
Step S502, obtains the consumption data of the e-book associated with user ID.
Step S504, analyzes this consumption data, obtains the e-book type, way of paying and the paying amount that associate with user ID.
Step S506, screening obtains the e-book corresponding to e-book type and way of paying, and this e-book comprises long e-book and short e-book.
Way of paying are the user that packing is paid, and preferentially can filter out special topic; Way of paying are the user by this paying, preferentially can filter out and finish this; Way of paying are the user paid by chapter, preferentially can filter out and publish in instalments book.
This e-book can be original e-book.
Step S508, judges whether paying amount is greater than default rate amount, if so, performs step S510, if not, performs step S512.
Step S510, screening obtains long e-book, then performs step S514.
Step S512, screening obtains short e-book, then performs step S514.
Step S514, is pushed to user ID by screening the e-book obtained.
The method for pushing of above-mentioned virtual product also can be applicable to push the virtual item etc. in multimedia, game application or game application.
When the method for pushing of above-mentioned virtual product is applied to propelling movement multimedia, multimedia comprises music, video etc.To push film, as shown in Figure 6, film types can be action, comedy, literature and art, history etc.Paying when way of paying wrap year paying, monthly payment paying, bag for can be, pack paying or single paying.Paying amount is that the user of high rate can the high film of recommended price, and paying amount is that the user of low rate can the low film of recommended price.Being high rate higher than default rate amount, is not low rate higher than default rate amount.Rate are the virtual product that price is high higher than the virtual product of predetermined threshold value, and rate are the virtual product that price is low lower than the virtual product of predetermined threshold value.
When the method for pushing of above-mentioned virtual product is applied to propelling movement game application.As shown in Figure 7, application type of playing comprises class of finding fault, clearance class, upgrading class, defence class etc.Way of paying can be paying when wrapping year paying, monthly payment paying, bag, pack paying, single paying, outpost of the tax office paying, account paying, stage property paying etc.Paying amount be high rate user can recommended price high game application, paying amount be low rate user can recommended price low game application.Being high rate higher than default rate amount, is not low rate higher than default rate amount.Rate are the virtual product that price is high higher than the virtual product of predetermined threshold value, and rate are the virtual product that price is low lower than the virtual product of predetermined threshold value.
As shown in Figure 8, be the structured flowchart of supplying system of virtual product in an embodiment.The supplying system of this virtual product runs on server.This virtual product can be e-book, multimedia, game application or the virtual item in applying of playing etc., corresponding server can be e-book server, multimedia server or game application server etc., namely virtual product is corresponding with server, if virtual product is e-book, corresponding server is e-book server.The supplying system of this virtual product, comprises acquisition module 820, analysis module 840, screening module 860 and pushing module 880.Wherein:
Acquisition module 820 is for obtaining the consumption data of the virtual product associated with user ID.
Concrete, user ID refers to that user buys the identify label of virtual product on network, and this identify label is unique.When user buys virtual product on network, first need by providing the browser of virtual product to initiate registration request to corresponding server, after server receives the registration request of browser initiation, be verified registration, user obtains corresponding register account number, and this register account number can be used as user ID.After user signs in server by register account number, buy corresponding virtual product, the buying behavior of server record user forms corresponding consumption data, and is associated with user ID by this consumption data, namely sets up the corresponding relation between user ID and consumption data.Acquisition module 820 on server obtains the consumption data of the virtual product associated with user ID.
Analysis module 840, for analyzing this consumption data, obtains the virtual product type that associates with this user ID and way of paying.
Concrete, because including the way of paying of virtual product type that user buys and user in this consumption data, by consumption data analysis, the virtual product type that associates with user ID and way of paying can be obtained.As virtual product be e-book time, e-book type has original and publishes two large classes, is originally divided into fantasy, describing love affairs, passes through, the group such as celestial chivalrous, network game, the groups such as publication is divided into history, literature, novel, pursues a goal with determination, art, economy, education.As virtual product be multimedia time, multimedia comprises music, video etc.Music type can be rural area, rock and roll, folk rhyme etc.Video type can be action, comedy, literature and art etc.
Way of paying can be paying when wrapping year paying, monthly payment paying, bag, pack paying or single paying.Bag year pays, and namely pays 1 year, can use arbitrarily the virtual product etc. that certain service provider provides in 1 year, as read electronic books, viewing multimedia, download games application etc. arbitrarily in a year; Monthly payment is paid, and namely pays January, can use arbitrarily the virtual product etc. that certain service provider provides within January, as read electronic books any in January, viewing multimedia, download games application etc.; Pay during bag, namely pay by the hour; Packing is paid, and refers to the virtual product that single purchase one is thematic or a class virtual product; Single paying, refers to and buys single virtual product.
If when virtual product is e-book, can wrap year pay, monthly payment pay, bag time pay, packing pay, pay by this paying or by chapter.Wherein, be single paying by this paying, pay by complete books; Refer to by chapter and publish in instalments book, pay by each chapters and sections.
If virtual product be multimedia or game application time, can by bag year pay, monthly payment pay, bag time pay, packing pay or single paying.
Screening module 860 obtains the virtual product corresponding to this virtual product type and way of paying for screening.
Concrete, screening module 860 filters out the virtual product type that associates to user ID and the corresponding virtual product of way of paying from all virtual products that service provider provides.Be original fantasy novel as analyzed the virtual product type that obtains, way of paying are monthly payment, then filter out type and be original fantasy class and way of paying are the e-book of monthly payment form.
Pushing module 880 is for being pushed to this user ID by screening the virtual product obtained.
Concrete, pushing module 880 is pushed to user ID by screening the virtual product obtained, and user is by after browser logon server, and the virtual product that screening obtains initiatively is pushed to the browser that user corresponding to user ID logs in by server.
The supplying system of above-mentioned virtual product, carry out analysis by the consumption data associated user ID and obtain corresponding virtual product type and way of paying, filter out the virtual product corresponding to virtual product type and way of paying again, and be pushed to user ID, the virtual product pushed meets the demand of user, effectively optimize virtual product resource, improve the utilization factor of resource.
Further, analysis module 840, also for analyzing this consumption data, obtains the paying amount associated with this user ID.
Concrete, paying amount refers to the costs on the higher scale that user buys virtual product and can pay.
Screening module 860 also obtains the virtual product corresponding to this virtual product type, way of paying and paying amount for screening.
Concrete, after screening obtains the virtual product corresponding to this virtual product type, way of paying, screening module 860 is also for when judging that paying amount is greater than default rate amount, from obtaining screening further corresponding virtual product obtaining the virtual product of rate higher than predetermined threshold value, and when judging that paying amount is not more than default rate amount, from obtaining screening further corresponding virtual product obtaining the virtual product of rate lower than predetermined threshold value.Wherein, preset the threshold value that rate amount refers to the paying pre-set, for distinguishing user for which kind of consumer groups.Higher than default rate amount, paying amount represents that user is high consumption person, higher than default rate amount, paying amount does not represent that user is low consumption person.Predetermined threshold value refers to the cost threshold of the virtual product pre-set, and is which kind of virtual product for distinguishing virtual product.Rate are the virtual product that price is high higher than the virtual product of predetermined threshold value, and rate are the virtual product that price is low lower than the virtual product of predetermined threshold value.
When the supplying system of above-mentioned virtual product is applied to and pushes e-book, propelling movement process is:
Acquisition module 820 is for obtaining the consumption data of the e-book associated with user ID.
Analysis module 840, for analyzing this consumption data, obtains the e-book type, way of paying and the paying amount that associate with user ID.
E-book type has original and publishes two large classes, is originally divided into fantasy, describing love affairs, passes through, the group such as celestial chivalrous, network game, the groups such as publication is divided into history, literature, novel, pursues a goal with determination, art, economy, education.Way of paying for bag year pay, monthly payment pay, packing pay, by this payings or press chapter paying.Packing paying refers to a thematic e-book paying, refers to this paying that finishes by this paying, and paying by chapter refers to that publishing in instalments book pays.Paying amount is the e-book of the treatise recommended of high rate, paying amount be low rate recommend short e-book.Being high rate higher than default rate amount, is not low rate higher than default rate amount.
Screening module 860 obtains the e-book corresponding to e-book type and way of paying for screening, and this e-book comprises long e-book and short e-book.Wherein, long e-book is designation numeral presets number of words threshold value e-book more than first, short e-book is that designation numeral presets the e-book of number of words threshold value lower than second, and first presets number of words threshold value is greater than the second default number of words threshold value, and sets as required.
Way of paying are the user that packing is paid, and preferentially can filter out special topic; Way of paying are the user by this paying, preferentially can filter out and finish this; Way of paying are the user paid by chapter, preferentially can filter out and publish in instalments book.This e-book can be original e-book.
Screening module 860 is also for when judging that paying amount is greater than default rate amount, and screening obtains long e-book, and when judging that paying amount is not more than default rate amount, screening obtains short e-book.
Pushing module 880 is for being pushed to user ID by screening the e-book obtained.
The supplying system of above-mentioned virtual product also can be applicable to push the virtual item etc. in multimedia, game application or game application.Be applied to and push multimedia as shown in Figure 6, be applied to and push game application as shown in Figure 7, be not described in detail in this.
One of ordinary skill in the art will appreciate that all or part of flow process realized in above-described embodiment method, that the hardware that can carry out instruction relevant by computer program has come, described program can be stored in a computer read/write memory medium, this program, when performing, can comprise the flow process of the embodiment as above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
The above embodiment only have expressed several embodiment of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (10)
1. a method for pushing for virtual product, comprising:
Obtain the consumption data of the virtual product associated with user ID;
Described consumption data is analyzed, obtains the virtual product type that associates with described user ID and way of paying;
Screening obtains the virtual product corresponding to described virtual product type and way of paying;
Described user ID is pushed to by screening the virtual product obtained.
2. method according to claim 1, is characterized in that, describedly analyzes described consumption data, after obtaining the step of virtual product type and the way of paying associated with described user ID, also comprises:
Described consumption data is analyzed, obtains the paying amount associated with described user ID;
The step that described screening obtains the virtual product corresponding to described virtual product type and way of paying is:
Screening obtains the virtual product corresponding to described virtual product type, way of paying and paying amount.
3. method according to claim 2, is characterized in that, the step that described screening obtains the virtual product corresponding to described virtual product type, way of paying and paying amount comprises:
Screening obtains and this virtual product type, virtual product that way of paying are corresponding;
Judge whether paying amount is greater than default rate amount, if, then from obtaining screening further corresponding virtual product obtaining the virtual product of rate higher than predetermined threshold value, if not, then from obtaining screening further corresponding virtual product obtaining the virtual product of rate lower than predetermined threshold value.
4. according to the method in any one of claims 1 to 3, it is characterized in that, paying when described way of paying are the paying of bag year, monthly payment paying, bag, packing paying or single paying.
5. according to the method in claim according to any one of 1 to 3, it is characterized in that, described virtual product is the virtual item in e-book, multimedia, game application or game application.
6. a supplying system for virtual product, is characterized in that, comprising:
Acquisition module, for obtaining the consumption data of the virtual product associated with user ID;
Analysis module, for analyzing described consumption data, obtains the virtual product type that associates with described user ID and way of paying;
Screening module, obtains the virtual product corresponding to described virtual product type and way of paying for screening;
Pushing module, for being pushed to described user ID by screening the virtual product obtained.
7. system according to claim 6, is characterized in that, described analysis module, also for analyzing described consumption data, obtains the paying amount associated with described user ID;
Described screening module also obtains the virtual product corresponding to described virtual product type, way of paying and paying amount for screening.
8. system according to claim 7, it is characterized in that, described screening module also obtains and this virtual product type, virtual product that way of paying are corresponding for screening, and judging that paying amount is greater than default rate amount, from obtaining screening further corresponding virtual product obtaining the virtual product of rate higher than predetermined threshold value, and judging that paying amount is not more than default rate amount, from obtaining screening further corresponding virtual product obtaining the virtual product of rate lower than predetermined threshold value.
9. the system according to any one of claim 6 to 8, is characterized in that, paying when described way of paying are the paying of bag year, monthly payment paying, bag, packing paying or single paying.
10. the system according to any one of claim 6 to 8, is characterized in that, described virtual product is the virtual item in e-book, multimedia, game application or game application.
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| CN105741120A (en) * | 2016-01-20 | 2016-07-06 | 程凯 | Interaction method, interaction device, operating system, after-sales tracking method and after-sales tracking device |
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| WO2018027781A1 (en) * | 2016-08-11 | 2018-02-15 | 王志远 | Method for collecting data during book pushing, and pushing system |
| CN106855982A (en) * | 2016-12-16 | 2017-06-16 | 天脉聚源（北京）科技有限公司 | The recommendation method and device of advertisement |
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