JP2008015708A - Advertisement system, web server therefor, ic card reader/writer, and portable terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To carry out various analysis in details on reaction of a customer to an advertisement. <P>SOLUTION: A URL storage part 26 in the reader/writer 20 stores a URL of an arbitrary website of an arbitrary Web server 30 and its advertisement. When communicating with the portable terminal 10 with a non-contact IC function for electronic money settlement and the like, the reader/writer 20 generates a unique identifier and notifies a URL with the identifier, which is formed by adding the identifier to the URL, and the advertisement to the portable terminal 10. The reader/writer also notifies the identifier and an identification ID of its own and the like to the Web server 30. When a user of the portable terminal 10 designates an arbitrary advertisement from displayed advertisements, the portable terminal 10 accesses the Web server 30 by using the URL with the identifier, and the Web server 30 recognizes the identifier from the URL with the identifier. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertising system using a mobile terminal having an IC card function.

  Conventionally, it is possible to access a website from a mobile terminal such as a mobile phone and display a simple homepage for a mobile phone, for example. This Web site access method includes, for example, manually inputting an address printed on a paper medium or the like other than selecting on a displayed menu screen or following a link, or recently a paper medium or the like. A two-dimensional barcode is printed on the camera, and a method of photographing the two-dimensional barcode with a camera of a mobile phone is known.

  Further, for example, in the method described in Patent Document 1, the RF-ID tag storing the URL is embedded in a poster or the like, and the user brings his mobile terminal (RF-ID tag reader) close to the poster, and the above Read the stored URL. In addition, a method using such a poster with an IC tag is disclosed in Patent Document 2 and the like.

In recent years, mobile terminals such as mobile phones equipped with a non-contact IC card function have appeared. An owner of such a portable terminal (hereinafter referred to as an IC function portable terminal) can make a settlement with electronic money or the like using an IC card reader / writer device installed in a store or the like.
JP 2003-76920 A JP 2004-309836 A

  In the inventions described in Patent Documents 1 and 2, it is possible to obtain the advertisement effect for each installation location of the advertisement. That is, in the invention of Patent Document 1, for example, different identification information is stored depending on the installation location, and the stored identification information is transmitted, so that the advertising effect for each installation location can be understood.

However, only the number of people who actually accessed the website is known.
The number of people is important as data showing the effectiveness of the advertisement, but the proportion is also important. That is, there may be a person who has obtained a URL from an advertisement such as a poster but has not accessed the Web site. It is desirable to know what percentage (%) of people including such humans actually accessed (referred to as an advertisement access rate).

In addition, with the above existing technology, it is impossible to grasp the time taken from reading a URL from an advertisement such as a poster to performing web access.
SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement system that collects and verifies data that makes it possible to analyze customer responses to advertisements in more detail and in various ways.

  The advertisement system of the present invention includes an IC card reader / writer device and a Web server that provides various home pages on the Web, and the IC card reader / writer device stores URLs of the various home pages. Each time there is communication between the storage means and any portable terminal equipped with an IC card function, a unique identifier is generated, and advertisement information including an identifier-added URL obtained by adding the identifier to the URL is sent to the portable terminal. An advertisement writing log that has an identifier generation / notification unit that distributes and notifies the Web server of advertisement writing log information generated using the identifier and URL, wherein the Web server stores the advertisement writing log information When the storage means and an arbitrary portable terminal access using the URL with an identifier, the identifier is obtained from the URL with the identifier. Extracted and a Web access log generating and storing means for generating and storing a Web access log information.

  In the above advertising system, a user of a mobile terminal equipped with an IC card function can use the IC card function to pay, for example, electronic money by communicating with an IC card reader / writer device installed at an arbitrary store or the like. Etc., the IC card reader / writer device distributes and stores the advertisement information (including the URL with identifier) to the portable terminal. Furthermore, this identifier or the like is also notified to a Web server that provides a home page related to this advertisement. The portable terminal accesses the Web server using this identifier-added URL.

  As a result, the Web server side can know not only the number of accesses but also the above-mentioned advertisement access rate and the like as the advertisement effect, and it becomes possible to analyze the advertisement effect in more various ways.

  Further, for example, the advertisement writing log information or the Web access log information includes an identification ID of the IC card reader / writer device that is the notification source. By using this identification ID and the above identifier, for example, it is possible to analyze the number of advertisements and the number of accesses (rate) to each place (place where the IC card reader / writer device is installed).

  Further, for example, the advertisement writing log information includes a delivery date and time of the advertisement information to the arbitrary mobile terminal, and the Web access log generation / storage means performs the access from the mobile terminal to the Web server. The date and time when it was transferred is further stored.

  As a result, for example, it is possible to grasp the time taken from the provision of the advertisement information until the web access is performed.

  According to the advertisement system or the like of the present invention, it is possible to collect / analyze data that makes it possible to analyze customer responses to advertisements in more detail and variously. For example, it is possible to analyze not only the number of accesses but also the number of accesses with respect to the number of advertisements provided (vs. advertisement access rate). This can also be classified and analyzed for each location (IC card reader / writer device installation location). In addition, it is possible to grasp the time taken from the provision of the advertisement information to the Web access.

Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 shows a configuration diagram of the advertisement system of this example.
The illustrated advertisement system includes a mobile terminal 10 possessed by each user, a reader / writer device 20 installed in various places such as a store, and a Web server 30. There can be a plurality of these.

  The mobile terminal 10 is a mobile terminal such as a mobile phone equipped with a non-contact IC card function as described above. The reader / writer device 20 is an IC card reader / writer device. The reader / writer device 20 can access the Web server 30 via the network 2. The mobile terminal 10 can access the Web server 30 via the network 1. The network 1 is, for example, a mobile phone network or the Internet network. The network 2 is, for example, a dedicated line or the Internet network. The contact type is not limited to the non-contact type.

  For example, when a user performs a settlement with electronic money on a reader / writer device 20 installed at a cash register of a store or the like by a non-contact IC card function of his / her portable terminal 10, the reader / writer device 20 Notifies the mobile terminal 10 of the advertisement information (described later) of an arbitrary homepage together with the electronic money settlement result and the like. This advertisement information includes an identifier-added URL formed by adding the generated unique identifier to the URL of the home page (details will be described later). The reader / writer device 20 further notifies the identifier and the like via the network 2 to the Web server 30 that provides this home page on the Web. The Web server 30 stores this identifier and the like.

  When the user gives an access instruction by referring to the advertisement information and having an interest or the like, the mobile terminal 10 accesses the Web server 30 using the URL with an identifier. The Web server 30 stores information related to this access. For example, the identifier extracted from the URL with identifier is stored.

  On the Web server 30 side, by referring to the stored information such as the identifier later, it is possible to count the number of people who have acquired the advertisement information, the number of people who actually accessed the Web server 30 among them. Therefore, it is possible to analyze the above-mentioned advertisement access rate and the like. This can also be analyzed for each location (where each reader / writer device 20 is installed) (from a reader / writer identification ID described later). In addition to the identifier, date / time information is also notified, so that it is possible to determine the elapsed time from the acquisition of the advertisement information to the access.

The mobile terminal 10 includes a control unit 11, a URL storage unit 12, a display unit 13, a communication unit 14, a non-contact IC communication unit 15, and an input unit 16.
The reader / writer device 20 includes a control unit 21, a non-contact IC communication unit 22, a log generation unit 23, a communication unit 24, an identifier generation unit 25, and a URL storage unit 26.

The web server 30 includes a control unit 31, a communication unit 32, a communication unit 33, and a log storage unit 34.
The control units 11, 21, and 31 are arithmetic processing devices such as a CPU. The CPU or the like is stored in a storage device such as a memory (not shown) included in each of the mobile terminal 10, the reader / writer device 20, and the Web server 30. By reading and executing an application program stored in advance, various processes described below are performed.

  First, the non-contact IC communication unit 15 of the mobile terminal 10 is the above-described non-contact type IC card function unit, which includes an unillustrated antenna, IC chip, and the like, and is connected to the non-contact IC communication unit 22 of the reader / writer device 20 Performs contactless communication between them (for example, a method using electromagnetic waves is known) and, as is well known, processing such as mutual authentication and encryption of communication data is performed, and settlement by electronic money Processing etc. will be performed. In this case, in the configuration of this example, first, the control unit 21 of the reader / writer device 20 causes the identifier generation unit 25 to generate an arbitrary identifier and adds the identifier to the end of the URL stored in the URL storage unit 26. Information added with an identifier (referred to as identifier-attached URL) or the like is notified to the mobile terminal 10 by the non-contact communication. The identifier is, for example, a number / character string generated by a random number, but is not limited to this example, and may be a serial number or the like, as long as it is unique.

  The URL storage unit 26 stores information (hereinafter referred to as homepage information) related to (one or more) homepages provided by any (one or more) Web servers 30 on the Web.

FIG. 2A shows an example of homepage information stored in the URL storage unit 26.
As illustrated, an advertisement URL 42 which is a URL of a home page of an arbitrary website (Web server 30) and a title 41 which is an advertisement of the home page are stored. In this example, the advertisement information notified to the mobile terminal 10 is a URL with an identifier obtained by adding an identifier to the title 41 and the advertisement URL 42. The homepage advertisement is not limited to the character string advertisement such as the title 41, and an image, a figure, or the like may be used.

  FIG. 2B shows an example of the URL with an identifier. In the illustrated example, the identifier arbitrarily generated as described above is added to the end of the advertisement URL (http://www.foo.co.jp/423675) shown in FIG. In the figure, the symbol “?” Is a special symbol indicating that the number / character string after this symbol is an identifier. Therefore, the generated identifier itself is “qe74koieqyek8”. When a plurality of homepage information is stored in the URL storage unit 26, for example, an identifier is generated for each of the plurality of homepage information, a plurality of advertisement information is generated, and these are notified to the mobile terminal 10. .

The control unit 11 of the mobile terminal 10 stores the notified advertisement information in the URL storage unit 12. The URL storage unit 12 can store one or more pieces of advertisement information.
After the notification to the portable terminal 10, the control unit 21 of the reader / writer device 20 further causes the log generation unit 23 to generate advertisement write log information, which is then transmitted by the communication unit 24 via the network 2 to the Web server 30. Notify The Web server 30 stores the notified advertisement writing log information in the log storage unit 34. The notification destination Web server 30 is a Web server 30 that provides the home page of the advertisement URL 42 on the Web. In the illustrated example, the home page “http://www.foo.co.jp/423675” is used. The provided server address is “http://www.foo.co.jp”.

FIG. 2C shows an example of the advertisement writing log information generated / notified.
The illustrated advertisement writing log information 50 includes data items of a reader / writer identification ID 51, an advertisement URL 52, an identifier 53, and an advertisement writing time 54.

  The advertisement URL 52 is the advertisement URL 42, the identifier 53 is the generated identifier, and the advertisement writing time 54 is the date and time when the mobile terminal 10 is notified of the advertisement information. A unique identification ID is assigned to each reader / writer device 20 in advance, and the reader / writer identification ID 51 is the identification ID of the reader / writer device 20 that is the notification source.

  When the user performs a predetermined operation on the mobile terminal 10 after the notification, the control unit 11 of the mobile terminal 10 refers to the URL storage unit 12 and performs an advertisement based on the stored “advertisement information”. Is displayed. FIG. 3 shows an example of the advertisement display / selection screen 60. In the illustrated example, the titles of “advertisement information” are displayed in a list on the display unit 13.

  When the user selects desired advertisement information by operating the input unit 14 (numeric keypad, keyboard, etc.) and selecting a desired title from the list-displayed titles, a web browser is displayed on the mobile terminal 10. Is started, and a predetermined Web is accessed using the URL with an identifier of the designated advertisement information (the predetermined Web server 30 is accessed via the network 1 by the communication unit 14). Here, it is assumed that the illustrated advertisement “point double campaign” is selected, and access is performed using the identifier-added URL shown in FIG.

  When accessed from the mobile terminal 10, the control unit 31 of the Web server 30 extracts an identifier from the identifier-added URL, generates Web access log information 70 described later, and stores this in the log storage unit 34. As described above, the identifier extraction method extracts numbers / character strings after the symbol “?” As identifiers. Here, “qe74koieqyek8” is extracted as an identifier. Of course, as usual, a process of displaying the home page of the accessed URL on the mobile terminal 10 is also performed.

  FIG. 4 shows an example of the generated Web access log information. The illustrated web access log information 70 includes an advertisement URL 71, an identifier 72, and a web access time 73. The identifier 72 is the extracted identifier. The advertisement URL 71 is the URL of the accessed home page, and this access date and time is stored in the Web access time 73.

In this manner, the two types of log information are accumulated in the log storage unit 34 with a certain amount of time. FIGS. 5A and 5B show examples of accumulated log information.
FIG. 5A shows an example of the advertisement writing log table 80 stored in the log storage unit 34. The illustrated advertisement writing log table 80 stores the advertisement writing log information 50 (reader / writer identification ID 51 to advertisement writing time 54), and includes data items of a serial number 81 and a Web access log reference 82. The serial number 81 is simply a serial number automatically assigned to each record. The Web access log reference 82 will be described later.

  FIG. 5B shows an example of the Web access log table 90 stored in the log storage unit 34. The illustrated web access log table 90 stores the web access log information 70 (advertisement URL 71 to web access time 73), and has data items of a serial number 91 and a verification flag 92. The serial number 91 is simply a serial number automatically assigned to each record. The verification flag 92 stores a flag indicating whether or not verification has been completed. The initial value when a new record is added is “0”. If the processing of FIG. It becomes.

The control unit 31 of the Web server 30 executes the process shown in FIG. 6 every time a fixed time elapses.
First, referring to the verification flag 92 of the Web access log table 90 stored in the log storage unit 34, when one or more unprocessed records (records with flag “0”) exist (step S11, YES). Then, the process proceeds to step S12, and if there is none (step S11, NO), this process is terminated as it is.

  If the determination in step S11 is YES, then one unprocessed record is extracted (step S12), the advertisement write log table 80 is searched using the identifier 72 of the record, and is identical to this identifier 72. A record in which the identifier 53 is stored is searched (step S14). If the corresponding record is not found (step S15, NO), the process proceeds to step S17. If the corresponding record exists (step S15, YES), the Web access log reference 82 of this record is changed to step S12. The serial number 91 of the extracted unprocessed record is written (step S16). Further, "1" is set to the verification flag 92 of the corresponding record (step S17).

  When the processing of FIG. 6 is executed in the state shown in FIGS. 5A and 5B, the contents of the post-processing advertisement writing log table 80 and the Web access log table 90 are shown in FIGS. 7A and 7B. It becomes as shown in.

  First, as shown in FIG. 7B, ‘1’ is set in the verified flags 92 of all the records in the Web access log table 90. In FIG. 7A, the web access log reference 82 of the record having the serial number 81 = '0103' stores the serial number 91 = '1125' of the record having the same identifier (qe74koieqyek8) in the web access log table 90. Has been. The same applies to the record whose serial number 81 is '0105'. In the example shown in the figure, it can be seen that at the present time, three people have acquired advertisement information for a certain homepage, and two of them have actually accessed the Web server 30.

  As described above, according to the advertising system of this example, not only the number of visitors but also the access rate to the advertisement (what percentage of the users who acquired the advertisement information actually accessed) can be known. Further, since the reader / writer device 20 from which the user has acquired the advertisement information can be understood by referring to the reader / writer identification ID 51, the number of accesses (for each reader / writer device 20) for each location and the access rate to the advertisement Etc. can also be analyzed. Alternatively, for example, although not particularly illustrated, by using data such as the installation location and installation environment of each reader / writer device 20, various locations such as what location / environment has a high / low access rate, etc. Analysis becomes possible.

  Further, by referring to the advertisement writing time 54 and the web access time 73, it becomes possible to grasp the elapsed time from when the user acquires the advertisement URL until the user accesses the web server. Alternatively, it is possible to grasp the time distribution of advertisement writing, the time distribution of Web access, and the like.

  As described above, according to the advertising system of this example, it becomes possible to collect and verify data that can analyze advertising effects (customer responses to advertisements) in more detail and variously.

It is a block diagram of the advertising system of this example. (A) is an example of URL information memorize | stored in URL memory | storage part, (b) is an example of URL with an identifier, (c) is a figure which shows an example of advertisement write log information. It is an example of an advertisement display / selection screen. It is a figure which shows an example of Web access log information. (A) is an example of an advertisement writing log table, and (b) is an example of a Web access log table. It is a process flowchart figure of a Web server. (A), (b) is the table of FIG. 5 (a), (b) after the process of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Network 2 Network 10 Portable terminal 11 Control part 12 URL memory | storage part 13 Display part 14 Communication part 15 Non-contact IC communication part 16 Input part 20 Reader / writer apparatus 21 Control part 22 Non-contact IC communication part 23 Log generation part 24 Communication part 25 identifier generation unit 26 URL storage unit 30 Web server 31 control unit 32 communication unit 33 communication unit 34 log storage unit 41 title 42 advertisement URL
50 Advertising Write Log Information 51 Reader / Writer Identification ID
52 Advertising URL
53 Identifier 54 Advertisement writing time 60 Advertisement display / selection screen 70 Web access log information 71 Advertisement URL
72 identifier 73 web access time 80 advertisement write log table 81 serial number 82 web access log reference 90 web access log table 91 serial number 92 verification flag

Claims (8)

An IC card reader / writer device and a Web server that provides various homepages on the Web;
The IC card reader / writer device
URL storage means for storing URLs of the various home pages;
Each time there is communication with any mobile terminal equipped with an IC card function, a unique identifier is generated, and advertisement information including an identifier-added URL formed by adding the identifier to the URL is distributed to the mobile terminal, An identifier generating / notifying means for notifying the Web server of the advertisement writing log information generated using the identifier and URL;
The web server
Advertisement writing log storage means for storing the advertisement writing log information;
Web access log generating / storing means for generating and storing Web access log information by extracting the identifier from the URL with an identifier when an arbitrary portable terminal is accessed using the URL with the identifier;
An advertising system comprising:   The Web server further includes an access status check unit that checks an access status to a home page related to the advertisement information for the distribution of the advertisement information based on the advertisement write log information and the Web access log information. The advertising system according to claim 1, characterized in that:   The advertisement system according to claim 1, wherein the advertisement writing log information or the Web access log information includes an identification ID of the IC card reader / writer device that is the notification source.   The advertisement writing log information includes the delivery date and time of the advertisement information to the arbitrary mobile terminal, and the Web access log generation / storage means includes the date and time when the access from the mobile terminal to the Web server was performed. The advertisement system according to claim 1, further stored. The portable terminal is
An identifier-added URL storage unit that stores the advertisement information distributed from the identifier generation / notification unit;
Selection means for selecting any of the homepages using the stored advertisement information;
Access means for accessing the web server providing the selected home page using the URL with an identifier;
The advertisement system according to claim 1, further comprising: URL storage means for storing the URL of a home page provided by an arbitrary Web server;
Each time there is communication with any mobile terminal equipped with an IC card function, a unique identifier is generated, and advertisement information including an identifier-added URL formed by adding the identifier to the URL is distributed to the mobile terminal, Identifier generating / notifying means for notifying at least the identifier to the Web server via a network;
An IC card reader / writer device characterized by comprising: A web server that provides various home pages on the web,
An arbitrary IC card reader / writer device notifies the mobile terminal of an identifier-added URL generated using a unique identifier generated every time there is communication with an arbitrary mobile terminal equipped with an IC card function. When the identifier is notified to the Web server, storage means for storing the identifier;
An extracting / storing unit that extracts and stores the identifier from the URL with an identifier when an arbitrary mobile terminal is accessed using the URL with the identifier;
A Web server characterized by comprising: A portable terminal having an IC card function,
Advertisement information storage means for storing advertisement information notified from the IC card reader / writer device every time communication is performed with any IC card reader / writer device by the IC card function;
Advertisement selection means for selecting an arbitrary homepage using the stored advertisement information;
Access means for accessing the web server that provides the selected home page using a URL with an identifier included in the advertisement information;
A portable terminal characterized by comprising:

Images