JP5072428B2 - Visit confirmation server - Google Patents

Description

  The present invention is associated based on a log of browsing a website (access log) and a log of actually visiting a store (for example, a restaurant or retail store) on the website (visit log). The present invention relates to a store visit confirmation server that generates a log (store visit confirmation log) and a server that implements various services provided using the store visit confirmation server.

  In recent years, with the spread of the Internet, products that are actually handled in stores are announced on the Internet (banner advertisements, e-mail distribution, affiliate advertisements), and sold through sites (EC sites) established on the Internet. There are many things to do. Against this background, in order to effectively carry out sales strategies, product announcements, etc. in cyberspace such as the Internet as well as in actual stores to consumers (users), the trends of users must be implemented as accurately as possible. It is important to understand both the store and the Internet.

  Until now, a technique for measuring the effect of advertisement on the Internet by analyzing the access log of the user who accesses a website on the Internet and measuring the effect of the advertisement on the Internet is disclosed in Patent Document 1 below. Known to.

  On the other hand, as a means of knowing the trends of users in actual stores, there is a method in which a survey company takes a questionnaire, but it is difficult to carry out a large-scale implementation due to constraints such as budget. There is also a method for confirming that a user has actually visited a store using a portable terminal possessed by the user (Non-patent Document 1). According to the method of Non-Patent Document 1, an IC chip that performs non-contact communication with a mobile terminal or a card is provided, and a station (R / W device) that can communicate with the mobile terminal or card on which the IC chip is mounted. ) Is installed in a school, workplace, store, etc., and the mobile terminal (or card) communicates with the station by holding the mobile terminal (or card) over the station when going to school, leaving or leaving the office, etc. This is a system for recording log records (school attendance log / attendance / attendance log / visit log) to a predetermined server via a LAN, for example.

  In addition, QR codes (registered trademark) and other two-dimensional barcodes attached to distributed product samples are read with a portable terminal and guided to a predetermined server, and the date and time of reading are recorded on the server, and marketing information is recorded. A system for counting is also known (Patent Document 2).

JP 2002-49553 A JP 2006-106878 A

DOCOMO Systems, Inc., “Contactless card reader / writer“ WB-1 ””, [online], Internet <URL: http://www.docomo-sys.co.jp/products/WB-1/index .html>

  When using the system disclosed in the above-mentioned Patent Document 1, by analyzing the access log of the Internet website, when and how long the user was browsing which website, Prove. For example, in the case of a website that publishes restaurant information, it is possible to know which user was browsing the store page of which restaurant. However, in this system, it is impossible to know whether or not the user who has viewed it actually visited the restaurant.

  On the other hand, when a non-contact type station as disclosed in Non-Patent Document 1 is used, if a record of holding a mobile terminal over the station is analyzed from the server, the user can find a place where the station is installed. You can confirm that you have visited. However, it is impossible to know what the user has visited the place as a motivation. In the above example, if a station is installed in a restaurant, you can know when the user has visited the restaurant, but why the user wants to come to the restaurant, where? You can't know if you knew that restaurant.

  In other words, as described above, since each system (marketing system) described in Patent Literature 1 and Non-Patent Literature 1 is merely an independent system, a website on which restaurant information is posted was browsed. It is not possible to confirm whether the user has actually visited the restaurant, and it is not possible to know how well the website functions as a motive for visiting the restaurant or as a trigger to know the restaurant. . This is because it is necessary to collate the access log of the website of the restaurant with the record of actually visiting the store (visit log), and compare them with the current system. This is because it is not done.

  Also, using the technology disclosed in Patent Document 2, a two-dimensional barcode obtained by encrypting store-specific information is printed and installed in a store, and the user reads the two-dimensional barcode and stores it in a server. A method of acquiring the store visit log by accessing the site can also be considered. However, when a two-dimensional barcode is printed and used, it is difficult to dynamically generate a two-dimensional barcode each time it is read by a mobile terminal. For this reason, as a result, resistance to falsification and unauthorized use of URLs is not high. In addition, the system using the two-dimensional barcode has a problem that the user needs to perform an operation such as setting the portable terminal to a predetermined two-dimensional barcode reading mode, and the user cannot easily access the server.

  By the way, from the standpoint of a store where equipment is installed for various types of marketing as described above, the purpose of the store where equipment is installed is not limited to knowing the trends of customers, but the equipment is used as the axis of marketing activities. It can be found that by enclosing various customers, it is possible to lock in customers, that is, motivate the next visit.

  There have been various approaches to this end. For example, a service for distributing coupon information and the latest information to an e-mail address acquired when a customer is made a member, a service for playing a game on a homepage operated by a store, and the like are provided.

  However, particularly in the service of distributing e-mails, the user needs to provide personal information and the like to the store in advance, which is not necessarily a user-friendly system.

  Therefore, in order to solve the above problems, the present inventor collates an access log of a store website such as a restaurant with a record of actually visiting the store (visit log) to create a new log ( Invented a system that generates a store visit confirmation log. As a result, it becomes possible to confirm whether or not a user who has browsed a website on which restaurant information has been posted is easier and safer than before, and whether or not the user has actually visited the restaurant, and generates valuable marketing data. I can do it. Furthermore, based on this marketing data, even if the user does not provide information such as an e-mail address to the store, the store can send information to a desired actual store user.

  The invention of claim 1 is a server capable of communicating with a station assigned with a unique station ID and capable of transmitting / receiving information to / from a portable terminal assigned with a unique portable terminal ID. , An access log generation unit that generates an access log indicating browsing of website information related to a store in the mobile terminal, an access log recording unit that records the access log, a station provided in the store, and the mobile terminal A store visit log generating unit for receiving at least the station ID and the mobile terminal ID received from the station by the mobile terminal from the mobile terminal and associating them to generate a store visit log. The store visit log recording unit for recording the store visit log, the station ID and the website A store information recording unit that records a store ID that identifies a displayed store in association with each other, an access log that is recorded in the access log recording unit, a store visit log that is recorded in the store visit log recording unit, and the store information record A store visit log generating unit that generates a store visit confirmation log for confirming that a user who has browsed the website has visited the store based on the correspondence between the station ID and the store ID recorded in the store; And a store visit confirmation log recording unit for recording the store visit confirmation server.

  By configuring in this way, the access log of the web page, which has been managed separately in the past, is associated with a record (visit log) indicating that the store actually visited a restaurant, etc. A store visit confirmation log can be generated. Thereby, it is possible to easily confirm whether the user who has browsed the Internet website has actually visited the restaurant. This makes it possible to measure the effects of store pages, banner advertisements, direct mail, etc. posted on the web page.

  The access log generating unit generates an access log by associating the mobile terminal ID with the store ID, and the store visit log generating unit is provided for each mobile terminal ID from the access log recording unit. The associated store ID is extracted, the station ID associated therewith is extracted for each portable terminal ID from the store visit log recording unit, and whether the extracted store ID and the station ID match is stored in the store It is preferable to generate, as a store visit confirmation log, information indicating that a user who has browsed the website has visited the store in association with the mobile terminal ID when it is determined by referring to the information recording unit. .

  By comprising in this way, the visit visit confirmation log which shows whether the user who browsed the website on which the information regarding the store where the station was installed was actually visited the store can be generated.

  The mobile terminal further includes a contactless IC chip for communicating with the station, and the station further includes an antenna for communicating with the contactless IC chip, When communication is established with the station via the non-contact IC chip and the antenna, it is preferable that an application of the portable terminal designated by the communication is started in the portable terminal.

  With this configuration, the mobile terminal and the station can communicate with each other in a non-contact manner. For example, by adopting FeliCa (registered trademark) as a non-contact IC chip, communication is completed in a very short time, which is more convenient than a case where, for example, a two-dimensional barcode is read and a predetermined server is accessed.

  In the store visit confirmation server, the store information recording unit stores the number of store visits necessary for granting for each store, and the store visit confirmation log generating unit generates the store visit confirmation log for each portable terminal ID. And a store visit log including the number of store visits for each store ID is generated, the store visit log recording unit records the store visit log including the store visit count, and the store visit server further includes the mobile terminal. Each time the station ID and the portable terminal ID are received from the store, the store visit number check unit that checks whether the store visit count has reached the store visit count required for the privilege grant, and the store visit count required for the privilege grant. When the number of times has been reached, screen configuration information including a message for inquiring whether or not to grant a privilege is generated, and when an instruction requesting a privilege grant process is received, Preferably it has a screen generation unit that generates the screen configuration information including an expiration date.

  By comprising in this way, when the predetermined number of store visits is reached, a privilege can be given. By mounting a so-called stamp card on a server connected by a portable terminal, inconveniences such as forgetting to bring a stamp card when visiting the store can be avoided.

The message storage unit further stores a message in association with the store ID, and when the screen generation unit receives a transmission request for screen configuration information, the mobile terminal ID is extracted from the transmission request and extracted. The store ID stored in association with the portable terminal ID is extracted from the store visit log recording unit, and if there is a message stored in association with the extracted store ID, there is a message from the store. Generating screen configuration information including a notification indicating that, and further receiving a message browsing request from the mobile terminal, extracting the message from the message storage unit, and generating screen configuration information including the extracted message Is preferred.

  By comprising in this way, the store visit log recording unit first notifies the presence of a store ID message stored in association with the mobile terminal ID (that is, a message from a store that has visited in the past), Next, when a message transmission request (browsing request) is received, a screen including the message can be generated and can be browsed.

It further has an electronic bulletin board implementation unit capable of displaying the store name of the actual store corresponding to the store ID and a comment relating to the actual store corresponding to the store ID, and the screen generation unit has received a comment writing request In this case, the first store ID and the portable terminal ID are extracted from the write request, and one or more second store IDs stored in association with the extracted portable terminal ID are stored in the store visit log recording unit. When the first store ID is extracted and matches any of the second store IDs, the mobile terminal used to transmit the comment regarding the actual store is actually connected with the station provided in the actual store. It is preferable to generate screen configuration information including a mark indicating that communication has occurred.

  By configuring in this way, comments sent from mobile terminals that actually visited the store and communicated with the stations installed in the store and notified the fact to the server (that is, comments created based on store visits) It is possible to generate a screen including a mark indicating that the For example, in the posting information to the so-called word-of-mouth website, it becomes possible for the word-of-mouth website viewer to distinguish whether it is information posted by the user who actually visited the store.

  By using the store visit confirmation information processing system of the present invention, it is possible to confirm whether a user who has browsed a website on which store information such as a restaurant or a retail store has actually visited the store, and to the store Various services such as effective information transmission can be performed for users who actually visited the store.

  Hereinafter, a store visit information processing system 1 according to a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a conceptual diagram showing an example of the entire system configuration of a store visit confirmation information processing system 1 according to the present invention. The store visit information processing system 1 includes a server 2, a station 3 (R / W device), and a mobile terminal 4.

  The station 3 is a terminal device (R / W device) installed in each store such as a restaurant, and is connected to a non-contact IC chip 41 of the portable terminal 4 to be described later via an antenna 31 provided in the station 3. An apparatus that performs communication in a non-contact manner. The storage unit 301 of the station 3 includes information for identifying the station 3 (station ID), a URL to be accessed by the mobile terminal 4 that has performed communication, a date (provided from a timer (not shown) in the station 3), and the like. The information is stored and has a function of transmitting the information to the portable terminal 4 when communicating with the portable terminal 4. Furthermore, when the mobile terminal 4 receives the information, the mobile terminal 4 has a function of starting an application (for example, a web browser or a mail application) introduced in advance in the mobile terminal 4. In addition, about the date in this invention, you may substitute with the time which accessed the server 2 from the portable terminal 4. FIG. In this case, the station 3 may not have a built-in timer.

  The mobile terminal 4 is, for example, a mobile phone, PHS, PDA, etc., and is a communication terminal that can communicate with the antenna 31 of the station 3 in a non-contact manner. Accordingly, the portable terminal 4 is equipped with a non-contact IC chip 41 that enables communication with the station 3, and transmits / receives data to / from the station 3. An example of the mobile terminal 4 is a mobile phone equipped with a FeliCa (registered trademark) function, for example. The mobile terminal 4 stores a mobile terminal ID capable of uniquely identifying the mobile terminal 4 in the storage unit 42 (the mobile terminal ID is assigned by a communication company by a predetermined method). When predetermined information is received from the station 3, the received information and the mobile terminal ID are transmitted to the server 2 indicated by the URL included in the received information. Instead of the mobile terminal ID, an ID (IDm) uniquely assigned to the non-contact IC chip may be used.

  The server 2 can transmit and receive data to and from the mobile terminal 4 via the Internet, for example, provides information relating to restaurants to the mobile terminal 4 and the like, records a log (access log) of its browsing record, 4. Record the visit to the restaurant from 4 (visit log), and generate a store visit log combining them based on the access log and the visit log. For convenience of explanation, a case where all the functions are mounted on one server 2 will be described. However, these functions may be distributed to a plurality of servers 2. The data held by the server 2 is not particularly limited to restaurant information.

  The server 2 includes an access log generation unit 5, an access log recording unit 6, a store visit log generation unit 7, a store visit log recording unit 8, a store information recording unit 9, a store visit confirmation log generation unit 10, and a store visit confirmation log recording unit 11. Have. Although not shown, the server 2 includes at least a computing device such as a CPU, a storage device such as a ROM and RAM, a hard disk, and a communication device that transmits and receives data via the Internet. Other hardware such as an input device, a display device such as a display, and the like may be provided. Each recording unit of the present invention preferably records data in the storage device. In addition, each processing unit stores its program, module, etc. in the storage device, and each function of the present invention is appropriately read out according to the processing and executed by the arithmetic device. Is realized.

  The access log generation unit 5 generates a log (access log) of a restaurant website viewed by the user via the Internet and records it in the access log recording unit 6. Preferably, when the user browses the website of the restaurant on the mobile terminal 4, the mobile terminal ID of the mobile terminal 4 that is accessing the information and the information identifying the restaurant (store ID. For example, the URL of the restaurant or the store Are recorded in the access log recording unit 6 in association with each other. In addition, although the case where the portable terminal 4 is identified by portable terminal ID below is demonstrated, you may identify based on the user ID uniquely given to a user by prior member registration. Furthermore, even when a user is identified by a portable terminal ID described later by storing a table (not shown) that stores the user ID and the portable terminal ID in association with each other in the server 2, The user can be identified from the mobile terminal ID by referring to the table as appropriate.

  The access log recording unit 6 records the mobile terminal ID and the store ID as a log in association with each other. As described above, the store ID may be the URL of a restaurant website viewed by the user, or may be information that uniquely identifies a restaurant. In the case of the store ID, the URL and the ID are set so that it is possible to specify which restaurant information is posted on the URL of the access log accessed by the user. It is preferable that an information recording unit such as a database associated with is provided in the server 2 for example, and the access log generation unit 5 records the information in the access log recording unit 6 after referring to it. An example of the access log is schematically shown in FIG. As shown in FIG. 3, the time at which a session starts, the time at which it ends, and a store ID such as a URL or information for identifying a store that has traveled within a session may be sequentially recorded.

  The store visit log generation unit 7 receives information (for example, a station ID) indicating that the user has actually visited the store from the mobile terminal 4 and records it in the store visit log recording unit 8 as a store visit log. Specifically, at least a mobile terminal ID and information (station ID) for identifying the station 3 are received from the mobile terminal 4 and recorded in association with each other. At this time, a date or the like may be further recorded.

  The store visit log recording unit 8 records a store visit log. At least portable terminal ID and station ID are matched and recorded as a log. An example of the store visit log is schematically shown in FIG.

The store information recording unit 9 records the station ID, the store ID (URL, information for identifying the store, etc.), and the number of visits to the actual store necessary for obtaining the electronic coupon ticket in association with each other. That is, information indicating which station 3 is installed at which restaurant and how many times the store 3 is visited to acquire the electronic coupon ticket is recorded. An example of store information is schematically shown in FIG.

  The store visit log generation unit 10 is based on the access log recorded in the access log recording unit 6 and the store visit log recorded in the store visit log recording unit 8 based on a predetermined timing or an instruction from the operator of the server 2. Then, a store visit log indicating whether the user who browsed the restaurant website actually visited or did not visit the store is generated. Specifically, the mobile terminal ID and the store ID (information identifying the URL and the store) are extracted from the access log. Then, the store visit log is searched based on the portable terminal ID. If there is a store visit log associated with the mobile terminal ID, the station ID is extracted and the store ID (information identifying the URL or the store) associated with the station ID is stored from the store information recording unit 9. Search for. Then, for each mobile terminal ID, a visit confirmation log that summarizes when and which website page (store page) was viewed (recorded restaurant information) and when the restaurant was visited. Can be generated. By performing such processing, it is possible to generate a store visit confirmation log for confirming whether the user who browsed the restaurant website actually visited or did not visit the store. Further, the cumulative number of visits is recorded each time the same store is visited.

  The store visit confirmation log recording unit 11 records the store visit confirmation log generated by the store visit confirmation log generation unit 10. An example of the store visit confirmation log is schematically shown in FIG. The store visit check unit 12 checks whether the store visit log recorded in the store visit log recording unit 11 has reached a predetermined number of times. When the number of visits to the actual store has reached the number of visits required to issue an electronic coupon ticket, the screen generator 13 is clicked when instructing the issuing of an electronic coupon ticket, a message inquiring whether or not an electronic coupon ticket is required. Generate screen configuration information that can display an “issue” button. If the number of visits to the actual store has not reached the number of visits required to issue an electronic coupon, the screen generator 13 generates screen configuration information that tells how many times the store can issue an electronic coupon. To do. The screen configuration information is described in compact HTML or the like. Furthermore, the screen generation unit 13 generates coupon screen configuration information that conveys the contents of a privilege received by an electronic coupon ticket, an expiration date, and the like.

  Each of the recording units described above is preferably recorded in various data storage formats such as a database and a data file. The data storage format is not limited to a database or data file, and any data storage format may be used.

Next, an example of the processing process of the store visit confirmation information processing system 1 according to the present invention will be described with reference to the flowchart of FIG. 2 and the conceptual diagram of FIG. The station 3 is installed in each restaurant, and the station ID is stored in the storage unit 301 of the station 3. In association with the station ID, a store ID such as a restaurant name and URL is recorded in the store information recording unit 9. FIG. 5 schematically shows this, and in FIG. 5, store ID, URL, and station ID are recorded in association with each other.

  When searching for a restaurant to be used by a user who owns the mobile terminal 4 via the Internet, the mobile terminal 4 accesses a predetermined server and inputs conditions and the like. Then, the predetermined server receives the search condition and returns a list of restaurants matching the search condition to the mobile terminal 4. When the list is displayed on the portable terminal 4, the display request is passed to the predetermined server by selecting a website of a restaurant to be used from the list. At this time, the portable terminal ID is also sent from the portable terminal 4 to a predetermined server. By accepting the display request by a predetermined server, the content of the website of the restaurant selected by the user is sent to the mobile terminal 4 and the access log generation unit 5 of the server 2 accesses the website of the restaurant. Information such as the user's mobile terminal ID, store ID (URL or information identifying the store), and the date of access is recorded in the access log recording unit 6 as an access log. In this way, an access log from each user via the Internet is recorded in advance.

  On the other hand, the user visits the restaurant after determining the restaurant to be used by browsing the website of the restaurant on the Internet in this way. Then, the user's portable terminal 4 is brought close to the station 3 installed in the restaurant when entering the restaurant, during entering the store, or when leaving the store (S100).

  When the user's mobile terminal 4 and the station 3 approach a predetermined distance (a distance at which communication is possible between the station 3 and the mobile terminal 4), communication is started between the mobile terminal 4 and the station 3 ( S110). Then, the station 3 transmits information such as the date, station ID, URL stored in advance in the storage unit 301 of the station 3 and URL accessed from the mobile terminal 4 to the mobile terminal 4 (S120). Such information is received by the portable terminal 4 (S130). For example, if the station ID of station 3 is “stID_1”, the visit date is “Wednesday, October 25, 2006”, and the URL to be accessed is “http://mobile.gnavi.co.jp/” Information is read from the station 3 and transmitted to the mobile terminal 4. These pieces of information are received by the portable terminal 4. At this time, various information may be transmitted to the portable terminal 4 as necessary. For example, a numeric keypad (not shown) or the like may be provided in the station 3, an amount used by the user may be input using the numeric keypad, and the amount may be transmitted to the mobile terminal 4.

  In the mobile terminal 4 that has received the information, the mobile terminal ID stored in advance in the storage unit 42 of the mobile terminal 4 is extracted, and the information received from the station 3 and the mobile terminal ID are included in the received information. It transmits to the server 2 corresponding to the URL (S140). That is, the URL of the server 2 as the access destination is “http://mobile.gnavi.co.jp/”, and the parameters are station ID, store visit date, mobile terminal ID (mobile phone stored in the mobile terminal 4). It is sufficient to include “0001” as the terminal ID. Therefore, when transmitting, “http://mobile.gnavi.co.jp?stid=stID_l&date=20061025_wed&mid=0001” is transmitted. In the above, “stid” indicates the “station ID”, “date” indicates the store visit date, and “mid” indicates the mobile terminal ID. FIG. 7 schematically shows this. The information may be automatically transmitted from the portable terminal 4 to the server 2, but as shown in FIG. 7, the information may be transmitted after confirmation with the user of the portable terminal 4. In addition, when information other than the above, for example, information such as the amount used by the user of the mobile terminal 4 is received from the station 3, it is also preferable to transmit them to the server 2. As a result, the server 2 can grasp how much money the user has consumed. In addition, it is more preferable that the information transmitted to the server 2 via the portable terminal 4 is encrypted and transmitted by a known technique, for example. Unauthorized acquisition of benefits is prevented by being encrypted and transmitted.

  In this way, when the station ID, the store visit date, and the mobile terminal ID are transmitted from the portable terminal 4 to the server 2, the store visit log generation unit 7 receives such information (S150). Then, the store visit log generation unit 7 searches for the first access to the server 2 based on the received mobile terminal ID (searches whether the same mobile terminal ID exists in the store log recording unit 8). ). If it is not the first access (when the same portable terminal ID is present in the store visit log recording unit 8), the store visit log recording unit displays the store visit date and station ID received from the portable terminal 4 in association with the portable terminal ID. The status is updated by recording it in 8 (S170).

  On the other hand, when it is the first access (when the same mobile terminal ID does not exist in the store visit log recording unit 8), a data area for storing information associated with the mobile terminal ID in the store visit log recording unit 8 And the received mobile terminal ID, station ID, and store visit date are stored in the data area in association with each other (S180).

  When the mobile terminal 4 accesses the server 2 in this way, a predetermined content (for example, a message screen such as “Thank you for coming to the store”) is transmitted from the server 2 to the mobile terminal 4. Is received and displayed by the portable terminal 4 (S200, S210).

  At this time, it is preferable that a game that ends in a short time such as “Omikuji” on the screen of the mobile terminal 4 and that gives some privilege depending on the result of the game is preferably started.

  FIG. 8 shows an example of a screen on which “Omikuji” is displayed. For example, the “Omikuji” screen is displayed, the reels are rotated, and after a while, the reels are stopped and displayed, and either Daikichi, Nakayoshi, or Kokichi is displayed. Whether Daikichi, Nakakichi, or Kokichi is stopped and displayed is determined by, for example, generating a random number. Specifically, random numbers are generated within the range of 0 to 999, and if the obtained value is 0, Daikichi is obtained, and if the obtained value is any of 1 to 10, Nakakichi is obtained. If the value is between 11 and 999, Kokichi is stopped and displayed. For example, if Daikichi is displayed, the gift certificate is won for 10,000 yen, if Nakakichi is displayed, the original goods are selected, and if Kokichi is displayed, the digital contents (ringtone, FLASH game, etc.) are selected. Clicking the “What did you win?” Button will take you to the screen for confirming the winning item. In the screen shown in FIG. 8, when “Confirm stamp card” or “XX rally” is clicked, a screen for displaying a stamp card and a stamp rally card described later is displayed.

FIG. 9 shows an example of a screen for confirming the winning item. When mailing the winning items, clicking on “Enter Information” will take you to the screen for entering information.
FIG. 10 shows an example of a screen for inputting the mailing address of the winning item.

  On the other hand, when the server 9 receives a predetermined timing or a predetermined operation from the administrator or the like, the store visit confirmation log generation unit 10 records the access log recorded in the access log recording unit 6 and the store visit log recording unit 8. The store visit log is generated based on the store visit log recorded in (S220) and recorded in the store visit log recording unit 11.

For example, the store visit log generation unit 10 first extracts a store ID such as a URL accessed for each portable terminal ID or information for identifying a store, and an access date from the access log recording unit 6 as shown in FIG. . Further, the store visit confirmation log generation unit 10 extracts a station ID and a store visit date for each mobile terminal ID from the store visit log recording unit 8 as shown in FIG. Then, the access log associated with the mobile terminal ID is matched with the store visit log. Then, for each portable terminal ID, the store ID such as the accessed URL or information for identifying the store is associated with the access date, station ID, and store visit date.
Refers to the store information recording unit 9 to determine whether the store ID such as the URL or the information for identifying the store and the station ID match those of the same store. That is, it is determined whether the station ID corresponds to the URL. If they match, it means that the user who has accessed the restaurant URL has visited the restaurant's actual store, and the store ID (URL, information for identifying the store, etc.) is stored in the store information recording unit. 9, as shown in FIG. 6, for each portable terminal ID, the store ID, the date of accessing the URL, and the date of visiting the store are generated as a store visit confirmation log and recorded in the store visit log recording unit 11. . Also, the store visit log recording unit 11 stores the cumulative number of visits to the same actual store.
On the other hand, if it does not match, it means that the user who browsed the URL has not visited the restaurant, so for each mobile terminal ID, the restaurant name, the store ID, the date of accessing the URL, and not visiting And the like are recorded in the store visit log recording unit 11.

  As described above, the store visit log generation unit 10 executes the process of associating the access log with the store visit log, thereby creating a meaningful data by associating the access log and store visit log, which had been completely separated in the past. It becomes possible to do.

  Furthermore, based on FIG. 11, the flow of a process in which an electronic coupon ticket can be issued by visiting a real store a predetermined number of times will be described. First, the store visit count check unit 12 checks the store visit log recorded in the store visit log recording unit 11 for the number of store visits (S230). The number of visits required for issuing electronic coupons can be freely set for each store. For example, as shown in FIG. 5, the store ID is set to 5 times for the store with g123, and the store ID is set to 7 times for the store with g456. The store visit number check unit 12 compares the “number of visits necessary for issuing a coupon” in the store information shown in FIG. 5 with the “number of visits” in the store visit log shown in FIG. 6 and is necessary for issuing an electronic coupon ticket. It is determined whether or not the number of store visits has been reached.

  When the number of visits required for issuing an electronic coupon ticket has been reached, the screen generator 13 issues a message for inquiring whether or not an electronic coupon ticket is required, and an “issue” button that is clicked when instructing the issuing of an electronic coupon ticket Etc. are generated (S250).

  If the number of visits required for issuing an electronic coupon ticket has not been reached, the screen generator 13 generates screen configuration information that tells how many electronic coupon tickets can be issued, etc. (S260). The generated screen configuration information is transmitted from the server 2 to the portable terminal 4 (S270).

  When the mobile terminal 4 receives the screen configuration information (S280), a screen for inquiring whether or not it is necessary to issue an electronic coupon is displayed on a display means (not shown) of the mobile terminal 4 using a web browser installed in the mobile terminal 4. It is displayed (S290).

FIG. 12 shows an example of a screen displayed when the number of store visits necessary for issuing an electronic coupon ticket has not been reached.
FIG. 13 shows an example of a screen for inquiring whether or not it is necessary to issue an electronic coupon ticket. When the “Issuance” button 15 is clicked, information for instructing coupon issuance is transmitted from the portable terminal 4 to the server 2 (S310).

  When the server 2 receives information instructing issuance of a coupon (S320), the screen generation unit 13 generates coupon screen configuration information that conveys the contents of a privilege received by an electronic coupon ticket, an expiration date, and the like (S330). The generated coupon screen configuration information is transmitted to the mobile terminal 4 (S340).

When the mobile terminal 4 receives the screen configuration information (S350), the contents of the privilege received by the electronic coupon ticket on the liquid crystal screen (not shown) of the mobile terminal 4 using the web browser installed in the mobile terminal 4 are displayed. A message screen is displayed (S360).
In FIG. 14, an example of the screen which conveys the content of the privilege received by an electronic coupon ticket, an expiration date, etc. is shown.

  The case where a privilege such as an electronic coupon ticket is given when visiting the same actual store a predetermined number of times (for example, five times) has been described. However, when a customer visits a predetermined number of stores (for example, three stores), a privilege such as an electronic coupon ticket is provided. May be given. Such a privilege grant form is called a stamp rally. For example, E1 store, E2 store, and E3 store are stamp rally participating stores, and a user has a mobile terminal with a mobile terminal ID “0001” within a predetermined period, and stores each of E1 store, E2 store, and E3 store. When visiting the store, a privilege such as an electronic coupon may be granted.

  As described above, in the store visit confirmation log, the mobile terminal ID (UID), the store ID, and the store visit date are recorded. Therefore, when the user accesses the server 2 using the mobile terminal 4, the store visit history of the user is checked from the mobile terminal ID, and is included in the Web page displayed on the screen of the mobile terminal 4 according to the store visit history. It is possible to change the message.

  Based on FIG. 15, the flow of processing for delivering a message in accordance with the mobile terminal ID will be described. First, the server 2 is accessed using the portable terminal 4 and a transmission of screen configuration information is requested (S410). When the server 2 receives the transmission request for the screen configuration information (S412), it reads the UID from the transmission request (S414), reads the store ID corresponding to the UID from the store visit confirmation log (S416), whether there is a message for the store ID, message The transmission condition is checked (S418).

  For example, it is checked whether or not the read UID exists in the store visit confirmation log, and if it exists, the store ID present in the record in which the read UID exists is read. For example, it is checked whether or not the read store ID exists in the table indicating the correspondence relationship between the store ID, the message display condition, and the URL of the message display screen, and if it exists, the corresponding message display condition is further read.

  If the message display condition is satisfied (YES in S420), the screen generation unit 13 inserts a message such as “A message from the store has arrived!” Into the screen configuration information (S422), and displays the message. If the condition is not satisfied (NO in S420), a message such as “A message from the store has arrived!” Is not inserted into the screen configuration information. Thereafter, the screen configuration information is transmitted from the server 2 (S424), received by the mobile terminal 4 (S426), and the screen is displayed on the display means of the mobile terminal 4 (S428).

  FIG. 16 is an example of a table showing the correspondence relationship between the store ID, the message display condition, and the URL of the message display screen. For example, when the portable terminal ID read from the transmission request is “0001”, the store ID “g123” is read from the record in which the portable terminal ID “0001” exists, and the message display condition regarding the store ID “g123” is set from the message table. read.

In the example shown in FIG. 16, the message display condition of the store ID “g123” is “visit to store: within 3 months”, so the server 2 has the portable terminal ID “0001” and the store ID “g123” recorded in the store visit confirmation log. ”Is read from the record in which both exist. When the read store visit date is within three months from the date of reading the store visit date, that is, when the message display condition is satisfied, screen configuration information including a tag for specifying the link destination as described below is generated.
<a
href = "http://mobile.gnavi.co.jp/uid_0001/tenpo_message.html/"> You have received ○ messages from the store! </a>

  FIG. 17 shows an example of the top screen for the portable terminal ID “0001”. When “Messages from the store are received!” Displayed on the screen of the mobile terminal 4 is clicked, the screen jumps to the store message top screen for the mobile terminal ID “0001”.

FIG. 18 shows an example of a store message top screen for the portable terminal ID “0001”. The store message top screen contains the following tags:
<a href="http://mobile.gnavi.co.jp/g123/tenpo_message.html/"> Popular course for a limited time! (Nabe cuisine ○○○○ Ginza 1-chome store) </a>

  Clicking on “Popular course is for a limited time only! (Nabe cuisine ○○○○ Ginza 1-chome store)” displayed on the screen of the mobile terminal 4 jumps to the store message top screen for the store ID “g123”.

FIG. 19 shows an example of a store message top screen for the store ID “g123”. “G123” is the store ID of “Nabe cuisine OOXX Ginza 1-chome store”.
With this system, a visitor and a store can be linked with a UID. A message can be distributed from the store to the linked user, and the user can confirm the message on the site. By taking the form of message delivery on the site, users do not need to send their e-mail to the store side, they can easily receive information from the store where they visited and receive so-called spam mails. And the inconvenience that information cannot be received from the store due to a change in the e-mail address of the mobile phone is reduced.
In addition, as an effect at the store, for example, “users who have visited the store within the past three months” and “users who have visited more than 5 times” can be easily segmented. Since information is distributed only to users, it is expected that the browsing rate will be greatly improved and the frequency of site usage for message confirmation will be improved compared to when direct mail is sent randomly.

  Moreover, it is preferable that this system is provided with an electronic bulletin board function, and each user can freely write an evaluation of an actual store. Then, when the evaluation of the actual store is written on the electronic bulletin board, the user of the portable terminal used for writing the evaluation of the actual store is checked by checking the portable terminal ID and the store ID in the store visit confirmation log. It is preferable to confirm whether you actually visited the store.

  Based on FIG. 20, the flow of the process of attaching the actual store certificate to the comment displayed on the electronic bulletin board will be described. As shown in FIG. 20, a comment writing request is transmitted from the portable terminal 4 to the server 2 (S510), and when the server 2 receives the comment writing request (S512), the store ID ( First store ID) is read (S514). The first store ID is an ID that identifies the store that is the subject of the comment (the target of the evaluation). Next, the UID is read from the comment writing request (S516), and one or more store IDs (second store IDs) corresponding to the read UID are read from the store visit confirmation log (S518). The second store ID is the store ID of the store that actually visited the store. For example, when the UID read from the comment writing request is “0001”, the store IDs “g123” and “g456” are read as the second store ID from the store visit confirmation log shown in FIG. If the first store ID matches one of the second store IDs (YES in S520), the screen generation unit 13 displays a message indicating that the written comment is accompanied by the actual store certificate in the screen configuration information. Insert (S522). In the example shown in FIG. 6, if the store ID included in the comment writing request is either “g123” or “g456”, a message indicating that the written comment is accompanied by the actual store certificate is displayed on the screen configuration information. Inserted into. If the first store ID does not match any of the second store IDs (NO in S520), a message indicating that the written comment is accompanied by the actual store certificate is not inserted into the screen configuration information. The screen configuration information is transmitted from the server 2 (S524), received by the mobile terminal 4 (S526), and the screen is displayed on the display means of the mobile terminal 4 (S528).

  According to this system, based on the UID and store ID included in the comment writing request and the UID and store ID included in the store visit confirmation log, it is possible to post a review with proof that proves that the store actually visited the store. .

  In the above embodiment, a restaurant has been described as an example. However, the present invention is not particularly limited to a restaurant as a real store, and is consumed in both a web page in cyberspace and an actual store. It can be widely applied as a method for knowing the trends of people.

  The service related to the fortune ticket, the service related to the stamp card, the service related to the stamp rally, etc. can be provided in appropriate combination. Moreover, the provision subject of the privilege given by each service does not need to be the same. For example, the privilege providing entity given by the result of the fortune is a system provider that manages these services as a whole, and the privilege providing entity that is given when a predetermined number of stamps are stored in the stamp card may be a store. .

  In addition, in the above-described embodiment, a mobile terminal incorporating a non-contact IC chip has been described as an example of a method for acquiring the store visit log from the user. However, for example, the positional information acquired by GPS or the above-described QR A method of guiding to a predetermined server with a code is also available. As described above, the system according to the present invention supports a plurality of methods of acquiring store visit logs, so that it is possible to grasp the trends of mobile terminal users that do not have a built-in non-contact IC chip, resulting in an increase in stores that can be analyzed. To do.

  By using the store visit confirmation information processing system 1 of the present invention, it becomes possible to confirm whether or not a user who has browsed a restaurant website has actually visited the restaurant, and generates valuable marketing data. be able to.

It is a conceptual diagram which shows typically an example of the system configuration | structure of 1st Embodiment of this invention. It is a flowchart which shows typically an example of the process of 1st Embodiment of this invention. It is an example which shows typically the content of the access log recording of 1st Embodiment. It is an example which shows typically the contents of the store visit log record of a 1st embodiment. It is an example which shows typically the contents of store information record of a 1st embodiment. It is an example which shows typically the content of the store visit log recording of 1st Embodiment. In 1st Embodiment, it is a figure which shows typically an example of the screen of a portable terminal at the time of accessing a server from a portable terminal. In 1st Embodiment, it is a figure which shows typically an example of the screen on which "Omikuji" is displayed. In 1st Embodiment, it is a figure which shows typically an example of the screen which confirms a winning thing. In 1st Embodiment, it is a figure which shows typically an example of the screen which inputs the address etc. of the mailing address of a winning thing. In 1st Embodiment, it is a flowchart which shows typically an example of the process which can issue an electronic coupon ticket by visiting a real store predetermined number of times. In 1st Embodiment, it is a figure which shows typically an example of the screen displayed when the number of store visits required for issuing an electronic coupon ticket is not reached. In 1st Embodiment, it is a figure which shows typically an example of the screen which inquires the necessity of electronic coupon ticket issue. In 1st Embodiment, it is a figure which shows typically an example of the screen which tells the content of the privilege received by an electronic coupon ticket, an expiration date, etc. FIG. In 1st Embodiment, it is a flowchart which shows typically an example of the process which delivers a message according to portable terminal ID. In 1st Embodiment, it is a figure which shows typically an example of the table which shows the correspondence of store ID, message display conditions, and URL of a message display screen. In 1st Embodiment, it is a figure which shows typically an example of the top screen for portable terminal ID "0001". In 1st Embodiment, it is a figure which shows typically an example of the store message top screen for portable terminal ID "0001". In 1st Embodiment, it is a figure which shows typically an example of the store message top screen for store ID "g123". In 1st Embodiment, it is a flowchart which shows typically an example of the process which attaches a real store certificate to the comment displayed on an electronic bulletin board.

Explanation of symbols

1: Visit confirmation information processing system 2: Server 3: Station 4: Mobile terminal 5: Access log generation unit 6: Access log recording unit 7: Visit log generation unit 8: Visit log recording unit 9: Store information recording unit 10: Visit Confirmation log generation unit 11: Visit confirmation log recording unit 12: Visit count check unit 13: Screen generation unit

Claims (6)

A server capable of communicating with a station assigned a unique station ID and capable of transmitting / receiving information to / from a portable terminal assigned a unique mobile terminal ID,
An access log generating unit that generates an access log indicating that the mobile terminal has browsed information on a website related to a store;
An access log recording unit for recording the access log;
By communicating between the station provided in the store and the mobile terminal, the mobile terminal receives the station ID received from the station and the mobile terminal ID from at least the mobile terminal, and associates them with each other. A store visit log generation unit that generates a store visit log,
A store visit log recording unit for recording the store visit log;
A store information recording unit that records the station ID in association with a store ID that specifies a store displayed on the website;
Based on the correspondence between the access log recorded in the access log recording unit, the store visit log recorded in the store visit log recording unit, and the station ID and the store ID recorded in the store information recording unit, the website A store visit log generation unit that generates a store visit confirmation log for confirming that the user who has visited
A store visit log recording unit for recording the store visit log;
A store visit confirmation server characterized by comprising: The access log generation unit generates an access log by associating the mobile terminal ID with the store ID,
The store visit log generation unit extracts the store ID associated with each portable terminal ID from the access log recording unit, and associates the store visit log generation unit with each portable terminal ID from the store log recording unit. A station ID is extracted, and it is determined by referring to the store information recording unit whether the extracted store ID and the station ID match. If they match, the website is associated with the mobile terminal ID. 2. The store visit confirmation server according to claim 1, wherein information indicating that a user who viewed the store has visited the store is generated as a store visit confirmation log. The portable terminal further includes a contactless IC chip for communicating with the station,
The station further includes an antenna for communicating with the contactless IC chip;
When communication is established between the portable terminal and the station via the contactless IC chip and the antenna, the portable terminal application designated by the communication is started in the portable terminal.
The store visit confirmation server according to claim 1 or claim 2, wherein The store information recording unit stores the number of visits necessary for granting a privilege for each store,
When the store visit log generation unit generates the store visit log, it generates a store visit log including the number of visits for each portable terminal ID and for each store ID,
The store visit log recording unit records the store visit log including the store visit count,
further,
Each time the station ID and the portable terminal ID are received from the portable terminal, the number of visits to the store is checked to determine whether the number of visits has reached the number of visits necessary for granting the privilege;
When the number of visits has reached the number of visits necessary for granting the privilege, generating screen configuration information including a message for inquiring whether or not the privilege grant is required, and when receiving an instruction to request the privilege grant, 4. The store visit confirmation server according to claim 1, further comprising: a screen generation unit configured to generate screen configuration information including an expiration date of the privilege. A message storage unit for storing a message in association with the store ID;
When the screen generation unit receives a transmission request for screen configuration information, the screen generation unit extracts a mobile terminal ID from the transmission request, and stores the store ID stored in association with the extracted mobile terminal ID in the store visit log recording If there is a message that is extracted from the store and stored in association with the extracted store ID, screen configuration information including a notification indicating that a message from the store exists is generated, and the message is sent from the portable terminal. 5. The store visit confirmation server according to claim 4, wherein when a browse request is received, the message is extracted from the message storage unit, and screen configuration information including the extracted message is generated. An electronic bulletin board realizing unit capable of displaying the store name of the actual store corresponding to the store ID and a comment regarding the actual store corresponding to the store ID in association with each other;
When receiving the comment write request, the screen generation unit extracts the first store ID and the mobile terminal ID from the write request, and stores one or more second or more stored in association with the extracted mobile terminal ID. When the first store ID is extracted from the store visit log recording unit and the first store ID matches one of the second store IDs, the mobile terminal used to transmit the comment about the actual store is 6. The store visit confirmation server according to claim 4 or 5, wherein screen composition information including a mark indicating that the station has actually communicated with a station provided in the actual store is generated.

Images