JP5969658B2 - Information processing apparatus and information processing method - Google Patents

Description

  The present invention relates to promotions using messengers.

  The stamp rally is a project in which a user goes around a designated place such as a store and prepares a stamp that proves a visit. The use of stamp rally for commercial promotion gives benefits to users who have stamps (also called complete). An electronic stamp rally is also known (see, for example, Patent Document 1).

JP 2007-011520 A

  In recent years, online communication using chat (also referred to as “talk”) using a smartphone messenger program has become widespread. In the chat, images of various designs representing facial expressions are used while being based on characters. This image is also called “stamp”, but there has been no technology that uses the stamp rally and online communication by messenger, that is, the virtual world in cooperation with promotion.

  An object of the present invention is to provide a technique for realizing a stamp rally by using a messenger to fuse a real world and a virtual space.

Based on the above object, the information processing apparatus according to one aspect (1) of the present invention accepts designation of a place to be visited and a stamp that is certification information including an image and corresponds to the place. Te, and place designating means for storing a stamp corresponding to the specified location in the location memory means, the chat designation means for storing an account designated as partners to chat with the terminal to the account memory means, to align the stamp rally for benefits to be granted when the stamp and the stamp is aligned, a condition designation means for storing the condition privilege storage means receives specification, by detecting the arrival to the designated location for the terminal, and the location Chat between the location detecting means for transmitting the corresponding stamp to the terminal and the designated account for the terminal. Chat detecting means that gives, for the stamp chat is transmitted to the detected terminal of said specified account, it is detected that the stamp should align are aligned in the terminal, the benefits to be the grant characterized in that and a privilege providing means for providing to the terminal.

An information processing method according to another aspect ( 6 ) of the present invention is obtained by capturing the above aspect in the category of the method. The information processing method corresponds to a place to be visited and a stamp which is certification information including an image. accept the stamp, the designation of the chat designation process of storing and location designation process to be stored in the location memory means corresponding stamp specified location, an account designated as partners to chat with the terminal to the account memory means If, for benefits to be granted when the stamp and the stamp is aligned to align the stamp rally, a condition designation process of storing the condition privilege storage means receives specification, the arrival to the designated location for the terminal A location detection process for detecting and transmitting a stamp corresponding to the location to the terminal; Chat detection process that gives detects the chat with the count, for said stamp chat is transmitted to the detected terminal of said specified account, it is detected that the stamp should align are aligned in the terminal, the benefits to be the grant, characterized in that the computer privilege providing processing and a to be provided to the terminal performs.

  According to another aspect (2) of the present invention, in any one of the above aspects, the designated account is an official account of the organizer of the stamp rally.

According to another aspect (3) of the present invention, in any one of the above aspects, the chat designating unit accepts designation of the chat content to be performed with the account, and stores the specified chat content in the account storage unit. were stored, the chat detecting means is characterized Rukoto issuing test that the contents of the chat said is the specified account and specified for the terminal is performed.

  According to another aspect (4) of the present invention, in any one of the above aspects, the condition designating unit accepts designation of electronic commerce in place of a part of the stamp to be aligned, and the conditional privilege is designated as designated electronic commerce. Storing in the storage means, wherein the privilege providing means detects that the designated electronic commerce has been performed in the terminal, and the stamp to be aligned is prepared in place of a part of the stamp to be aligned Is detected.

  According to another aspect (5) of the present invention, in any one of the above aspects, a group receiving unit that receives grouping of a plurality of the terminals and stores the grouping unit in a group storage unit is provided. It is detected that the stamps to be aligned are detected for all the stamps transmitted to the plurality of terminals.

  ADVANTAGE OF THE INVENTION According to this invention, the technique which implement | achieves a stamp rally by uniting a real world and virtual space using a messenger can be provided.

The functional block diagram which shows a structure about embodiment of this invention. The figure which shows the example of the data in embodiment of this invention. The figure which shows the example of the data in embodiment of this invention. The flowchart which shows the process sequence in embodiment of this invention (at the time of setting). The flowchart which shows the process sequence in embodiment of this invention (at the time of holding). The conceptual diagram which shows the example of the stamp rally in embodiment of this invention.

  Next, a mode for carrying out the present invention (referred to as “embodiment”) will be illustrated along the drawings. In addition, the assumptions common to the contents already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
In FIG. 1 (configuration diagram of the present embodiment), a server 1 is an information processing apparatus that realizes a stamp rally that can participate from a terminal T via a communication network N (Internet, mobile phone network, etc.). The organizer's facility 2 (hereinafter also simply referred to as “equipment 2”) is a terminal used by a stamp rally organizer (for example, a company) to access the server 1 and set stamp rally holding conditions. This is a terminal for providing the terminal T with chat with the organizer's official account as part of the rally.

  The terminal T is an information terminal (for example, a mobile terminal such as a smartphone or a tablet PC or other personal computer) used by the participants of the stamp rally, and there are actually many terminals T according to the number of users. The terminal T is a terminal provided with an application for realizing a messenger function (referred to as “mess application M”) as a kind of application program (also referred to as “application”), and is also referred to as a messenger terminal.

  The messenger is an application (so-called instant messenger) that exchanges instant messages using characters and makes a voice call with the message application M of another terminal T. The type of chat is not limited to the exchange of character strings by an instant messenger, but may be one using character modification, images, moving images, voices, or the like.

  The server 1 includes a computer configuration, that is, an arithmetic control unit 6 such as a CPU, a storage device 7 such as a main memory and an auxiliary storage device, and a communication device 8 (such as a communication device and a communication adapter) with the communication network N. Prepare. The equipment 2 and the terminal T also have the same computer configuration (not shown) although the specifications are different. In the server 1, each element shown in FIG. 1 is realized by the calculation control unit 6 executing a computer program (not shown) stored in the storage device 7.

  Among the realized elements, the information storage means is not limited to the so-called local storage in the server 1 but may be remote storage by network computing (cloud) or the like. In addition, the storage means shown in the present application is mainly shown in units adapted for convenience of explanation. The actual storage means may include functions such as input / output and management that accompany information storage, the unit of the configuration may be divided or integrated, and other storage means such as a work area may be appropriately used.

  Of the storage means, the place storage means 25 is a means for storing a place to be visited by a participant in the stamp rally and a corresponding stamp as a stamp rally condition. Similarly, as the conditions for the stamp rally, the account storage means 35 stores the account of the partner to whom the participant should chat and the corresponding stamp, and the condition privilege storage means 45 stores the stamp to be aligned and the privilege to be granted. Means.

  Examples of the location storage means 25, the account storage means 35, and the conditional privilege storage means 45 are shown in FIG. Similarly, as a stamp rally condition, the group storage means 86 is means for storing a plurality of terminals T participating in a group (for example, FIG. 3).

  The arrows in the figure (for example, FIG. 1) exemplify the main direction of the flow of data and control, and do not mean the denial of other flows or the limitation of the direction. Each means other than the storage means is a processing means for realizing or executing an information processing function or action as described below, but these functions or actions are exclusively units for explanation and are implemented in actual hardware. It does not matter if it matches the hardware and software elements.

[2. Effect when setting)
FIG. 4 is a flowchart showing a process in which the server 1 receives and records settings for some conditions of the stamp rally. FIG. 5 is a flowchart showing the operation of the server 1 for the stamp rally (described later). FIG. 6 is a conceptual diagram illustrating a state in which two users U1 and U2 cooperate to participate in the stamp rally.

[2-1. (Specify location and account)
As one condition of the slump rally, the place designating means 20 sends a place to be visited (for example, a store in the real world) from the organizer of the stamp rally via the facility 2 and a stamp which is certification information including an image. The designation of the corresponding stamp is received and the stamp corresponding to the designated place (also referred to as “designated place”) is stored in the place storage means 25 (step S11).

  In the example of FIG. 2, stores AD and stamps a-d correspond to each other. In the designation of a stamp, upload of stamp data (such as an image) may be accepted.

  As another condition of the slump rally, the chat designation means 33 accepts designation of the account of the partner to be chatted by the stamp rally organizer and the stamp corresponding to the account via the facility 2 from the stamp rally organizer. Then, a stamp corresponding to the designated account (also referred to as “designated account”) is stored in the account storage means 35 (step S12). In the example of FIG. 2, account E corresponds to stamp e, and account F corresponds to stamp f.

  Here, it is assumed that the designated account is an official account of the stamp rally organizer. For example (FIG. 6), the official account E is the official account of the company that is the organizer of the slump rally or the brand that is the promotion target of the stamp rally. The official account F is an official account used by the organizer for a temporary promotion or campaign of the new product XX.

[2-2. (Specify chat contents)
The chat designation means 33 accepts designation of the account of the other party to which the stamp rally participants should chat and the contents of the chat to be performed by the participants, and stores them in the account storage means 35 as the contents of the designated chat. (Step S12).

  The content of the chat means a condition to be achieved in the chat in order to obtain a corresponding stamp. For example, the chat may be simply established, a predetermined keyword related to a campaign or the like is input during the chat, a predetermined continuation It may be chatting for more than the time or a predetermined number of characters or other conditions.

  For example, in the example of FIG. 2, it is designated as the content of the chat that the account F should be answered with the name of the prefecture where the participant lives among the prefecture names that are the administrative divisions of Japan.

[2-3. (Specify conditions)
Further, as another condition of the slump rally, the condition designating means 44 accepts designation via the facility 2 from the stamp rally organizer for the stamp to be aligned and the privilege to be given when the stamp is aligned. It is stored in the conditional privilege storage means 45 (step S13). For example, in the example of FIG. 2, a free sample gift coupon for a new product XX is given on condition that all stamps a to f are aligned (complete).

  Further, the condition designating unit 44 accepts designation of an electronic commerce (hereinafter also referred to as “EC”) to be replaced with a part of the stamp to be aligned, and the conditional privilege storage unit as the designated EC (hereinafter also referred to as “designated EC”). 45 (step S14). The designated EC may be an EC service used from the message application M or another EC service, but here it is assumed to be an EC service used from the message application M.

  The designated EC using such an EC service is not limited to, for example, purchasing a product or service of a predetermined amount or more through the EC, and the user has participated in the past, during the stamp rally, or during the stamp rally. The purchase may be made once or more during a given period, or the user may be newly registered with the EC service and purchased at any time regardless of the amount.

  Other examples of the designated EC include purchase of a gift coupon that can be transferred and presented as a stamp of the message application M to another person in the EC service, or transfer of the gift coupon to a predetermined number or more.

[3. (Operation during holding)
FIG. 5 is a flowchart showing the operation of the server 1 during the stamp rally. The setting shown in FIG. 4 is performed before the stamp rally is held, and is also performed as a condition change during the stamp rally.

[3-1. (Grouping and location detection)
Users can participate alone in the stamp rally held based on the set conditions, but they can also participate in groups with others. In this case, the group reception unit 85 receives the grouping of the plurality of terminals T and stores it in the group storage unit 86 (steps S21 and S22). For example, in the example of FIG. 6, the users U1 and U2 are stored in the group storage unit 86 as members of the group 001 (FIG. 3).

  For the terminal T of the participating user during the stamp rally (FIG. 5), the place detection means 50 detects that the terminal T has reached the designated place (step S23: “YES”) and designates it. A stamp corresponding to the place is transmitted to the terminal T (step S24).

  That is, the user goes to the store that is the designated place with the terminal T, and downloads the stamp automatically or by a predetermined operation at the store. The type or setting of the downloaded stamp may be one that can be transmitted to another person with a text chat, or one that cannot be transmitted.

  More specifically, the location detection means 50 communicates the arrival of the terminal T at the designated location, for example, when the terminal T communicates with a wireless LAN base unit or other short-range wireless communication device installed in the designated location. To detect. In this case, even if the terminal T is not specified, the stamp may be transmitted on the spot of detection by transmitting a command to the apparatus.

  Another detection method is, for example, to scan a barcode of a predetermined URL posted at a specified location with the message application M of the terminal T or another application, and generate access to the URL. Further, it is possible to detect that the current position measured by the terminal T with GPS or the like matches the designated place, or other so-called check-in service.

  These detections are realized by, for example, notification from a device installed at a specified location, notification from the message application M, notification from the server corresponding to the URL, notification from the server of the check-in service, or a combination thereof. Is done.

  By including the identification information of the terminal T (for example, the account for chat or other identification information) in these notifications, the destination of the corresponding stamp is, for example, the chat of the participant who is registered when applying for the stamp rally participation It can also be specified by an account or other identification information.

  When the stamp is transmitted from the server 1 to the terminal T, an electronic signature (for example, an electronic signature of the server 1 or the organizer of the stamp rally) is attached to the stamp, or the stamp and the destination terminal are recorded. Take measures to prevent fraud.

[3-2. Chat detection
Further, the chat detecting means 63 detects a chat with the designated account for the terminal T (step S25: “YES”), and transmits a stamp corresponding to the account to the terminal T (step S26). The fact that the designated account and the terminal T have chatted is detected by, for example, a notification from the message application M or a notification from a client program or a management server on the facility 2 corresponding to the designated account.

  At this time, the chat detecting unit 63 detects that the designated account and the designated chat content have been executed for the terminal (step S25: “YES”), and transmits a corresponding stamp to the terminal T (step S26). ).

  For example, in the example of FIG. 2, the fact that the name of the prefecture is replied is the fact that the character string representing one of the 47 prefectures is transmitted from the participant's message app M to the official account F through the chat message. This can be determined by monitoring at 1.

[3-3. (Complete and benefits)
And the privilege provision means 74 detects that the stamp which should be aligned about the stamp transmitted to the terminal T, ie, complete, is referred by referring to the conditional privilege storage means 45 (step S29: “YES”), The privilege to be granted is provided to the terminal T (step S30). At this time, when the privilege providing means 74 detects that the designated EC has been performed at the terminal, the privilege providing means 74 detects the completion by replacing the fact of the designated EC with a part of the stamp to be aligned.

  The designated EC may be detected by inquiring to an EC server (not shown) at the time of detection of completion, but when the designated EC is performed, a special stamp is transmitted to the terminal T and the stamp to be aligned is missing. You may use the stamp.

  For example, in the example of FIG. 2, when 10,000 yen or more is used as the designated EC (step S27: “YES”), a special stamp (referred to as “special stamp x”) is transmitted to the terminal T ( Step S28). In this case, when any one of the stamps a to f to be aligned is missing, the privilege providing means 74 replaces the special stamp x with a part of the missing stamp and detects completion (step S29). .

  Further, the privilege providing means 74 detects that the stamps to be aligned have been prepared for all the stamps transmitted to the plurality of terminals T grouped (step S29). For example, in the example of FIG. 6, if the stamps a-f are aligned at the terminals T1 and T2, a coupon (for example, FIG. 2) is given as a privilege to both the users U1 and U2. It is desirable, but not essential, to differentiate the content between coupons obtained in groups and coupons obtained independently.

[4. effect〕
(1) As described above, in this embodiment, setting of a combination condition of stamp collection for physically visiting places in the real world and stamp collection by chat is accepted from the organizer (FIG. 4), and a stamp using a messenger A rally is performed (for example, FIGS. 5 and 6).

  This makes it possible to realize a stamp rally by merging the real world and virtual space using messengers, and provide a platform that realizes multifaceted and effective promotion. For example, it is possible to ask the user about the impression of the store or company visited by the user by chat.

(2) Further, in this embodiment, by incorporating the official account into the stamp rally, the official account is made known and information is collected from the customer, and the information distribution between the organizer and the customer can be expanded.

(3) In the present embodiment, a stamp is provided on condition that a chat with a designated account and a designated content has been executed (step S12 in FIGS. 2 and 4 and step S25 in FIG. 5). To S26), it is possible to improve the promotion effect by promoting chat with content as well as shape.

(4) Also, in the present embodiment, if the designated electronic commerce is performed at the terminal, by replacing a part of the stamp to be aligned (from step S14 in FIGS. 2 and 4 and step S27 in FIG. 5) S28) It is possible to support the user to complete the stamp and promote electronic commerce related to the organizer.

(5) In the present embodiment, a plurality of terminals are grouped (steps S21 to S22 in FIG. 3 and FIG. 5, FIG. 6), and it is detected that the stamps are aligned across the groups (step in FIG. 5). From S29 to S30), the hurdle to participate in the stamp rally can be lowered, and the promotion effect can be improved by fostering a sense of unity and excitement through cooperation among participants.

[5. Other embodiments]
In addition, the content of the said embodiment and figure is only an illustration, and the presence or absence and arrangement | positioning of each element, the order and content of a process, etc. can be changed suitably. For this reason, this invention also includes the modification illustrated below and other embodiment other than that. For example, the place to visit is not limited to a store, but may be an event venue, a specific area (for example, a theme park site, a certain administrative division, etc.), or a specific means of transportation (for example, an expressway or public transportation) Other specific routes).

  The account of the other party to chat with is not limited to the official account of the organizer of the stamp rally, but may be a representative account of an individual store, an account of a store staff, or the like.

  Moreover, each aspect of the present invention can be understood as other categories (methods, programs, systems including terminals, etc.) that are not specified. In the category of method or program, “means” shown in the category of apparatus is appropriately read as “process” or “step”. In addition, all or any part of “means” can be read as “part” (unit, section, module, etc.).

  Also, the processes and steps shown in the embodiment can be changed by changing the order, executing some of them collectively, or executing them part by part. In addition, hardware elements that implement and execute individual means, processes, and steps may be common, or may differ for each means, process, step, or timing.

  The individual means shown in the present application may be realized by calling a function provided by an external server by an API (Application Program Interface) or network computing (so-called cloud or the like). Furthermore, elements such as means are not limited to computers, and may be realized by other information processing mechanisms that appear now or in the future.

DESCRIPTION OF SYMBOLS 1 Server 2 Organizer's equipment 6 Arithmetic control part 7 Storage device 8 Communication apparatus 20 Location designation means 25 Location storage means 33 Chat designation means 35 Account storage means 44 Condition designation means 45 Condition privilege storage means 50 Location detection means 63 Chat detection means 74 privilege provision means 85 group reception means 86 group storage means a-f stamp A-D store E, F account M Messe app N communication network T, T1, T2 terminal U1, U2 user x special stamp

Claims (6)

A place designating unit which accepts designation of a place to be visited and a stamp which is certification information including an image and corresponds to the place, and stores the designated place and the corresponding stamp in the place storage unit; ,
Chat designation means for storing the specified account as counterpart to chat with the terminal to the account memory means,
Condition designation means for accepting designation and storing it in the condition privilege storage means for the privilege to be given when the stamp and the stamp are to be arranged in the stamp rally,
Detecting the arrival to the designated location for the terminal, and location detecting means for transmitting the corresponding stamps to the location to the terminal,
Chat detecting means that gives test chatting with the specified account for the terminal,
For the stamp chat with the specified account is sent to the detected terminal, benefits provided the stamp should align it detects that the uniform in the terminal, provides a benefit to be the grant to the terminal Means,
An information processing apparatus comprising:   The information processing apparatus according to claim 1, wherein the designated account is an official account of an organizer of the stamp rally. The chat designation unit accepts designation of the chat content to be performed with the account, and stores it in the account storage unit as the designated chat content,
The chat detecting means, the information processing apparatus according to claim 1 or 2, wherein the detecting that the contents of the chat said terminal said is the specified account and specified for was performed. The condition designation means accepts designation of electronic commerce to replace a part of the stamp to be aligned, and stores it in the conditional privilege storage means as designated electronic commerce,
The privilege providing means detects that the designated electronic commerce has been performed in the terminal, and detects that the stamps to be aligned are prepared instead of a part of the stamps to be aligned. The information processing apparatus according to any one of claims 1 to 3. Group receiving means for receiving a grouping of a plurality of the terminals and storing them in a group storage means,
The said privilege provision means detects that the said stamp which should be aligned has been prepared for all the said stamps transmitted to the said several grouped said terminal, It is characterized by the above-mentioned. The information processing apparatus according to any one of claims. A place designation process for accepting designation of a place to be visited and a stamp that is certification information including an image and corresponding to the place, and stores the designated place and the corresponding stamp in the place storage means; ,
Chat designation process of storing the account designated as partners to chat with the terminal to the account memory means,
Condition designation processing for accepting designation and storing it in the condition privilege storage means for the stamp to be provided in the stamp rally and the privilege to be given when the stamp is aligned,
Detecting the arrival to the designated location for said end end, and where the detection process of transmitting the corresponding stamps to the location to the terminal,
Chat detection process that gives test chatting with the specified account for the terminal,
For the stamp chat with the specified account is sent to the detected terminal, benefits provided the stamp should align it detects that the uniform in the terminal, provides a benefit to be the grant to the terminal Processing,
An information processing method characterized in that a computer executes.

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