JP5683726B2 - Information providing apparatus and information providing method - Google Patents

Description

  The present invention relates to an information providing apparatus and an information providing method.

  Conventionally, an article about a user's own behavior or the like is posted on a web page such as a web log (hereinafter referred to as “blog”). For example, the user may not only post an article about what has already been acted, but also post an article about an action schedule in the future.

  It is known that an article related to a product is posted on such a web page, thereby promoting the product. For example, when selling a new product at a predetermined store or event, if an article to purchase such product is posted before the sales date, the posted web page will release information about the product. As a result, the product and the store are advertised.

  In addition, as a technology related to the user's action schedule, the action support server creates action support information suitable for realizing the action scheduled by the user and action suggestion that can be executed in association with the scheduled action. A technique for transmitting is known (see Patent Document 1). With this technology, it is possible to provide the user with a subconscious awareness, suggesting the opportunity to start an optimal action, providing a sense of security without delay after the start of action, and providing support for actions for multiple purposes. It is thought that it becomes.

JP 2004-271321 A

  By the way, the above-mentioned store side is advertised by posting an article about its own store, and when the user actually visits the store, it leads to profit. That is, it can be said that a user who actually visits a store as well as posts an article has a high degree of contribution to the store. For this reason, it is conceivable that the store side gives incentives such as discount services to users with such a high degree of contribution. Thereby, since the store side can urge the user to post an article about the own store, it is considered that the advertising effect of the own store can be further enhanced.

  However, the above-described conventional technology has a problem in that it is difficult to increase the advertising effect of a store or the like using a web page posted by a user. Specifically, in general, since articles are posted anonymously on web pages such as blogs, it is difficult to specify whether or not the posting user actually visited the store with the above-described conventional technology. there were. For this reason, the store side could not give incentives to users with a high degree of contribution as described above. In addition, the technique described in Patent Document 1 described above is merely a technique for providing information such as a facility to the user as information for performing action support, and specifies whether the user who posted the article actually visited the store. It hasn't been done yet.

  The present application has been made in view of the above, and an object of the present invention is to provide an information providing apparatus and an information providing method capable of enhancing the advertising effect of a store or the like using a web page posted by a user. .

  The information providing apparatus according to the present application analyzes a posting page posted by a user, specifies a store or a venue where the user is scheduled to go in the future, a current position of the user terminal, and specifies by the specifying unit The collation means for collating the location of the store or the venue, and the present page of the user terminal and the location of the location of the store or the venue when the location matches the location of the store or the venue. And an association means for establishing a link with the store page.

  According to one aspect of the embodiment, there is an effect that the advertising effect of a store or the like can be enhanced using a web page posted by a user.

FIG. 1 is a diagram for explaining an example of notification processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the network system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the web server according to the embodiment. FIG. 4 is a diagram illustrating an example of the web page storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 6 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of the store information storage unit according to the embodiment. FIG. 8 is a sequence diagram illustrating a process of specifying a store to be visited by the network system according to the embodiment. FIG. 9 is a sequence diagram illustrating notification processing by the network system according to the embodiment.

  Hereinafter, an embodiment for implementing an information providing apparatus and an information providing method according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information providing apparatus and the information providing method according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Notification process)
First, the notification process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram for explaining an example of notification processing according to the embodiment. In the example illustrated in FIG. 1, the user terminal 10 is a mobile phone (for example, a smartphone), a PDA (Personal Digital Assistant), or the like, and is used by the user U1.

  It is assumed that the user U1 has posted an article about a future action schedule to the web server 100. In the example of FIG. 1, the user U1 has posted an article such as “I plan to go to store A in Akihabara on August 30”. As a result, the web server 100 publishes the web page B10 in which an article having such content is described. Note that the user U1 may post an article using the user terminal 10, or may post an article using another terminal device (for example, a personal computer) (not shown).

  Here, in the notification processing according to the embodiment, the information providing apparatus 200 that manages the home page of the store A analyzes the blog page B10 posted on the web server 100, thereby specifying the store where the user U1 is scheduled to visit. To do. For example, the information providing apparatus 200 specifies a store to be visited by extracting a date and a store name by performing morphological analysis on an article described in the blog page B10.

  Thereafter, it is assumed that the user U1 actually visits the store A and registers the current position in the store A using the user terminal 10. Such registration of the current location is called check-in or location registration, and indicates that the user terminal 10 such as a mobile phone transmits the location to a predetermined server. In the example of FIG. 1, it is assumed that the information providing apparatus 200 provides a location registration service, and the user terminal 10 registers the current position with the information providing apparatus 200.

  Then, when the location registration is performed by the user terminal 10, the information providing apparatus 200 determines the current location of the user terminal 10 and the location of the store A specified above (the store where the user U1 is scheduled to visit). Collate. Then, as a result of the collation, the information providing apparatus 200 determines that the user U1 has actually visited the store A when the current position of the user terminal 10 matches the location of the store A (the management of the store A (management To the P1 etc.).

  As described above, in the notification process according to the embodiment, it can be determined whether or not the user who posted the article about the store A actually visited the store, so that the user who posted the article about the store A and the user who visited the store Can be tied together. As a result, the manager P1 of the store A can recognize that the user U1 who posted in advance to visit the store A has actually visited the store A, so that the store A has been advertised in advance on the web page. Can be given to the user U1. That is, in the notification process according to the embodiment, the user can be prompted to post store information, and as a result, the advertising effect of the store or the like can be enhanced using the web page posted by the user. .

  Note that the information providing apparatus 200 may perform a process of establishing a link between the home page of the store A and the blog page B10 when the current position of the user terminal 10 matches the location of the store A. Good. For example, the information providing apparatus 200 notifies the web server 100 of the track back URL of the homepage of the store A. Then, the web server 100 tracks back so that the reference destination of the blog page B10 is the homepage of the store A. Thereby, since it is displayed on the blog page B10 that the homepage of the store A is being tracked back, a link to the homepage of the store A is displayed. Further, since it is displayed on the homepage of the store A that the track is backed to the blog page B10, a link to the blog page B10 is displayed.

  By setting the mutual link in this way, the browsing user who browses the homepage of the store A can be prompted to browse the blog page B10 posted by the user U1 who actually visited the store A. Can improve the advertising effect. Similarly, since the browsing user who browses the blog page B10 can be prompted to browse the homepage of the store A, the advertising effect of the store A can be enhanced. Hereinafter, a network system that realizes such notification processing will be described in detail.

[2. Network system configuration]
FIG. 2 is a diagram illustrating a configuration example of the network system according to the embodiment. As illustrated in FIG. 2, the network system 1 according to the embodiment includes user terminals 10 ₁ to 10 _n , a web server 100, and an information providing apparatus 200. The user terminals 10 ₁ to 10 _n , the web server 100, and the information providing apparatus 200 are connected via a network N so as to be communicable by wire or wirelessly.

The user terminals 10 ₁ to 10 _n correspond to the user terminal 10 illustrated in FIG. Hereinafter, when it is not necessary to distinguish the user terminals 10 ₁ to 10 _n , these may be collectively referred to as “user terminal 10”. The user terminal 10 has a GPS (Global Positioning System) reception function and acquires the current position of the user terminal 10. Specifically, the user terminal 10 receives a radio wave transmitted from a GPS satellite, and acquires position information (for example, latitude and longitude) of the user terminal 10 based on the received radio wave. Then, the user terminal 10 has a function of transmitting the position information to a predetermined server device (the information providing device 200 in the example of FIG. 2) according to the user operation and registering the current position of the user terminal 10.

  The web server 100 transmits HTML (HyperText Markup Language) text corresponding to the URL accessed by the user terminal 10 to the user terminal 10 based on HTTP (Hypertext Transfer Protocol). The web server 100 according to the embodiment is assumed to be a blog server that provides a blog page (for example, the blog page B10 illustrated in FIG. 1).

  The information providing apparatus 200 transmits HTML text or the like corresponding to the URL accessed by the user terminal 10 to the user terminal 10 based on HTTP. The information providing apparatus 200 according to the embodiment is assumed to be a server apparatus that provides a homepage related to each store such as a restaurant, a clothing store, a department store, a pharmacy, and a home appliance mass retailer. For example, the information providing apparatus 200 corresponds to a server apparatus that provides a portal site or the like.

  2 illustrates an example in which the network system 1 includes one web server 100 and one information providing apparatus 200. However, the network system 1 includes a plurality of web servers 100 and a plurality of web servers 100. The information providing apparatus 200 may be included.

[3. Web server configuration]
Next, the web server 100 shown in FIG. 2 will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the web server 100 according to the embodiment. As illustrated in FIG. 3, the web server 100 includes a communication unit 110, a web page storage unit 120, and a control unit 130. The web server 100 may include an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the web server 100 and a display unit for displaying various information.

(About the communication unit 110)
The communication unit 110 is connected to the network N, and transmits / receives information to / from the user terminal 10 and the information providing apparatus 200 via the network N. The communication unit 110 is connected to the network N by wire or wireless, and is realized by, for example, a NIC (Network Interface Card).

(Web page storage unit 120)
The web page storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The web page storage unit 120 stores various information related to the web page provided by the web server 100. Here, FIG. 4 shows an example of the web page storage unit 120 according to the embodiment. As illustrated in FIG. 4, the web page storage unit 120 includes items such as “user ID” and “blog page”.

  “User ID” indicates identification information for identifying a user who uses the user terminal 10. The “blog page” indicates an HTML file of a blog in which articles and the like posted by the user are described.

  For example, FIG. 4 shows that the blog page posted by the user identified by the user ID “U1” is “B001.html”. FIG. 4 shows an example in which the web page storage unit 120 stores one blog page (HTML file) in association with each user. However, the web page storage unit 120 actually stores each blog page (HTML file). A plurality of sets of blog pages can be stored in association with each other.

(About the control unit 130)
The control unit 130 is realized, for example, by executing a program stored in an internal storage device using a RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 130 includes a receiving unit 131, a providing unit 132, and a link unit 133, and implements or executes information processing functions and operations described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed.

(About the reception unit 131)
The accepting unit 131 accepts posting of article data described in the blog page from the user terminal 10. Then, the accepting unit 131 creates an HTML file based on the accepted article data, and stores the created HTML file in the web page storage unit 120.

  For example, the accepting unit 131 accepts posting of article data by providing the user terminal 10 with an input form for posting a blog page. At this time, the reception unit 131 causes the user terminal 10 to log in to the web server 100 to acquire the user ID of the user, and store the article data in the web page storage unit 120 in association with the acquired user ID. It becomes.

(About the providing unit 132)
The providing unit 132 provides a blog page stored in the web page storage unit 120. Specifically, when receiving the HTTP request from the user terminal 10 or the information providing apparatus 200, the providing unit 132 acquires a blog page corresponding to the HTTP request from the web page storage unit 120. Then, the providing unit 132 provides the acquired blog page to the transmission source of the HTTP request (the user terminal 10 or the information providing apparatus 200).

(About link part 133)
When the URL of the store homepage is notified from the association unit 235 of the information providing apparatus 200 described later, the link unit 133 displays a link to the store homepage on the blog page. Alternatively, when the link unit 133 is notified of the homepage trackback URL from the associating unit 235, the link unit 133 tracks the homepage so that the blog page refers to the homepage. The processing by the link unit 133 will be described later together with the processing by the association unit 235.

[4. Configuration of information providing device]
Next, the information providing apparatus 200 shown in FIG. 2 will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the information providing apparatus 200 according to the embodiment. As illustrated in FIG. 5, the information providing apparatus 200 includes a communication unit 210, a storage unit 220, and a control unit 230. The information providing apparatus 200 may include an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the information providing apparatus 200 and a display unit that displays various types of information.

(About the communication unit 210)
The communication unit 210 is connected to the network N and transmits / receives information to / from the user terminal 10 and the web server 100 via the network N. The communication unit 210 is connected to the network N by wire or wireless, and is realized by, for example, a NIC.

(Regarding storage unit 220)
The storage unit 220 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 5, the storage unit 220 includes a user information storage unit 221 and a store information storage unit 222.

(User information storage unit 221)
The user information storage unit 221 stores various information related to the user of the user terminal 10. Here, FIG. 6 illustrates an example of the user information storage unit 221 according to the embodiment. As illustrated in FIG. 6, the user information storage unit 221 includes items such as “user ID”, “planned store visit”, “planned store visit date”, “blog URL”, and “store visit record”.

  “User ID” indicates identification information for identifying a user who uses the user terminal 10. The “store scheduled to visit” is a store described on the blog page posted by the user, and indicates a store where the user plans to visit. The “scheduled visit date” is the date and time described on the blog page posted by the user and indicates the scheduled date and time when the user visits the store scheduled to visit. “Blog URL” indicates the URL of the blog page posted by the user. The “visit to store” indicates whether or not the user has actually visited the store scheduled to visit. In the “visit to store” in FIG. 6, when the user visits the store scheduled to be visited, the store visit date and time is stored, and when the user does not visit the store planned visit, information such as “no store visit” is stored. Is shown.

  For example, FIG. 6 shows that the user identified by the user ID “U1” is scheduled to visit the store A on August 30, 2012 and has visited the store A on August 30, 2012. Yes. FIG. 6 shows that the user identified by the user ID “U1” was scheduled to visit the store B in September 2012, but did not actually visit the store B. As shown in FIG. 6, “year / month / day”, “year / month”, and “year” may be stored in the scheduled date of visit in the year / month / day / hour / minute / second indicating the date and time.

(About the store information storage unit 222)
The store information storage unit 222 stores various information related to stores managed by the information providing apparatus 200. Here, FIG. 7 illustrates an example of the store information storage unit 222 according to the embodiment. As illustrated in FIG. 6, the store information storage unit 222 includes items such as “store ID”, “store name”, “location”, and “homepage”.

  “Store ID” indicates identification information for identifying each store such as a restaurant or a clothing store. “Store name” indicates the name of the store identified by the store ID. “Location” indicates the location of the store. FIG. 7 shows an example in which the store address is stored in “location”. “Homepage” indicates an HTML file forming the homepage of the store.

  For example, FIG. 7 shows that the store A identified by the store ID “C1” is located in “Minato-ku, Tokyo ...”, and the homepage of the store A is formed by “W100.html”. Yes.

(About the control unit 230)
The control unit 230 is realized, for example, by executing a program (corresponding to an example of an information providing program) stored in an internal storage device using the RAM as a work area by a CPU, MPU, or the like. The control unit 230 is realized by an integrated circuit such as ASIC or FPGA, for example.

  As shown in FIG. 5, the control unit 230 includes a specifying unit 231, a position acquisition unit 232, a collation unit 233, a notification unit 234, and an association unit 235, and the information processing function described below. Realize or execute the action. Note that the internal configuration of the control unit 230 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described below is performed.

(About the specific part 231)
The identifying unit 231 identifies a store that the user is scheduled to go to in the future by analyzing the blog page posted by the user. Specifically, the specifying unit 231 acquires a blog page from the providing unit 132 of the web server 100 by accessing the web server 100, and analyzes an article in which the acquired blog page is described. For example, the specifying unit 231 extracts morphemes corresponding to dates, store names, and the like by performing morphological analysis on articles. When the “store name” and “future date than the current date and time” are extracted, the specifying unit 231 stores the extracted store name in the store scheduled to be visited in the user information storage unit 221 and displays the extracted date. Stored in the planned visit date of the user information storage unit 221. The specifying unit 231 acquires a user ID used when the user posts a blog page from the web server 100, and associates the acquired user ID with the acquired user ID in the user information storage unit 221. Store.

(About the position acquisition unit 232)
When the location information is transmitted from the user terminal 10, the location acquisition unit 232 outputs the location information to the verification unit 233. Specifically, as described above, the user terminal 10 transmits the position information of the current position to the information providing apparatus 200 according to the user operation. Here, the user terminal 10 according to the embodiment uses the information providing apparatus 200 to obtain the position information of the current position, the registration date and time when the position registration process was performed, and the user ID used when posting the blog page to the web server 100. Send to. The position acquisition unit 232 outputs the combination of the position information, the registration date and time, and the user ID received from the user terminal 10 to the collation unit 233. Note that the location acquisition unit 232 may store the location information received from the user terminal 10 in association with the registration date and time in a storage unit (not shown).

  Such a position acquisition unit 232 realizes a function for the user to inform a friend of his / her whereabouts in, for example, SNS (Social Networking Service), and performs processing for registering the current position of the user terminal 10 as a log. . However, the process itself for registering the current position has a low relevance to the process performed by the information providing apparatus 200 according to the present embodiment, and thus the description thereof is omitted here.

  Note that the position acquisition unit 232 does not need to directly receive the position information from the user terminal 10 and may acquire the position information of the user terminal 10 from another server device that provides a position registration service.

(About collation unit 233)
When the process of registering the current position is performed by the user terminal 10, the collation unit 233 includes the current position of the user terminal 10 and the store specified by the specifying unit 231 (that is, the store where the user is scheduled to visit). Check the location.

  Specifically, the collation unit 233 identifies the store where the user is located by collating the location information input from the location acquisition unit 232 with the location stored in the store information storage unit 222. At this time, the collation part 233 complete | finishes a process, when the shop where a user is located cannot be specified, or when a user is not located in a shop. On the other hand, when the collation unit 233 identifies the store where the user is located, the collation plan stored in the user information storage unit 221 is associated with the identified store and the user ID input from the position acquisition unit 232. Check whether the store matches. Then, the collation unit 233 stores the registration date and time input from the position acquisition unit 232 in the store visit record of the user information storage unit 221 when both stores match.

  In addition, the collation part 233 may complete | finish a process, without performing the collation process mentioned above, when the store visit date memorize | stored in the user information storage part 221 is a past day rather than the present date. In this case, the collation unit 233 stores information such as “no store visit” in the store visit record of the user information storage unit 221.

  Further, in the example shown in FIG. 7, an example in which the address of each store is stored at the location of the store information storage unit 222 is shown, but the store information storage unit 222 stores the location information (for example, latitude and Longitude) may be stored. In this case, the collation unit 233 selects a store corresponding to the location information whose difference from the location information input from the location acquisition unit 232 is equal to or less than a predetermined threshold among the location information stored in the store information storage unit 222. The store where the user is located is specified.

(About the notification unit 234)
The notification unit 234 notifies the store manager or the like that the user has actually visited the store when the store where the user is located matches the store planned to be visited as a result of the collation by the collation unit 233. For example, the notification unit 234 notifies a terminal device (such as a mobile phone or a personal computer) used by a store manager or a terminal device provided in the store that the user has actually visited the store.

  An example will be described. For example, as a result of collation by the collation unit 233, it is assumed that the current position of the user with the user ID “U1” illustrated in FIG. In such a case, the notification unit 234 notifies the manager of the store A and the like that the user with the user ID “U1” has visited the store A.

  As a result, store managers and the like can recognize that the user who posted in advance to visit the store actually visited the store, so that the user has an incentive to advertise the store in advance on the blog page. Can be given to. For example, the information providing apparatus 200 acquires an e-mail address from the user terminal 10 and notifies the acquired e-mail address to a store manager or the like. And the manager of a store etc. can give an incentive by transmitting a coupon ticket etc. to the mail address of user terminal 10.

(Associating unit 235)
As a result of the collation by the collation unit 233, the associating unit 235 associates the home page of the store with the blog page posted to the user when the store where the user is located and the store planned to visit are the same. Specifically, the associating unit 235 edits a homepage stored in the store information storage unit 222 in association with the store ID of the store where the user is located, thereby storing the blog stored in the user information storage unit 221. A link to the URL is displayed on the home page.

  In addition, the associating unit 235 notifies the URL of the edited home page to the link unit 133 of the web server 100. Thereby, the link part 133 of the web server 100 edits the blog page memorize | stored in the web page memory | storage part 120, and displays the link to the homepage of a store on this blog page.

  For example, as in the above example, it is assumed that the current position of the user with the user ID “U1” shown in FIG. In this case, the associating unit 235 obtains, from the user information storage unit 221, the blog URL “http... B001.html” stored in association with the user ID “U1” and the store to be visited “store A”. To do. Then, the associating unit 235 edits the homepage “W100.html” stored in the store information storage unit 222 in association with the store ID “C1” (store name “store A”), thereby adding a blog to the homepage. A link to the URL “http... B001.html” is displayed.

  Further, the associating unit 235 transmits the URL of the blog URL “http... B001.html” and the homepage “W100.html” to the web server 100, whereby the homepage “B001.html” is transmitted to the blog page “B001.html”. Instruct to display a link to “W100.html”. As a result, the link unit 133 of the web server 100 displays the link to the homepage “W100.html” on the blog page by editing the blog page “B001.html” stored in the web page storage unit 120. Let

  In the above description, the association unit 235 edits the home page, and the link unit 133 edits the blog page. However, the present invention is not limited to this example, and the associating unit 235 may instruct the web server 100 to track back the home page by notifying the web server 100 of the track back URL of the home page. For example, in the case of the above example, the associating unit 235 transmits the blog URL “http... B001.html” and the trackback URL of the homepage “W100.html” to the web server 100. Then, the link unit 133 of the web server 100 tracks back so that the blog page “B001.html” refers to the homepage “W100.html”.

  In this way, when a user who has posted a blog page related to a store scheduled to visit the store actually visits the store, the associating unit 235 causes the blog page and the store's home page to be linked to each other.

[5. (Specific processing of stores scheduled to visit)
Next, with reference to FIG. 8, a process for specifying a store to be visited by the network system 1 according to the embodiment will be described. FIG. 8 is a sequence diagram illustrating a process for specifying a store to be visited by the network system 1 according to the embodiment.

  As illustrated in FIG. 8, the reception unit 131 of the web server 100 receives a post of article data to be described on the blog page from the user terminal 10 (step S <b> 101). At this time, the reception unit 131 stores the received article data in the web page storage unit 120.

  The specifying unit 231 of the information providing apparatus 200 transmits a blog page acquisition request (HTTP request) to the web server 100 (step S102). And the provision part 132 of the web server 100 provides a blog page to the information provision apparatus 200 to the information provision apparatus 200 according to the acquisition request received from the acquisition part 231 (step S103).

  And the specific | specification part 231 of the information provision apparatus 200 specifies the shop where a user plans to visit by analyzing the blog page acquired from the web server 100 (step S104). The specifying unit 231 periodically performs the processing in steps S102 to S104.

[6. Notification process)
Next, notification processing by the network system 1 according to the embodiment will be described with reference to FIG. FIG. 9 is a sequence diagram illustrating notification processing by the network system 1 according to the embodiment. FIG. 9 shows an example in which a home page and a blog page are associated by track back.

  As illustrated in FIG. 9, when the position acquisition unit 232 receives the current position from the user terminal 10 (step S <b> 205), the collation unit 233 stores various types of information stored in the user information storage unit 221 and the store information storage unit 222. Based on the information, the current location of the user terminal 10 is collated with the location of the store where the user of the user terminal 10 is scheduled to visit (step S202).

  Then, as a result of the collation by the position acquisition unit 232, the collation unit 233 indicates that the user of the user terminal 10 is notified to the manager of the store or the like when the current position of the user terminal 10 matches the location of the store to be visited. The fact that the store has actually been visited is notified (step S203).

  Subsequently, the associating unit 235 notifies the web server 100 of the URL for the trackback on the homepage of the store and the URL of the blog page (step S204). As a result, the link unit 133 of the web server 100 identifies the blog page as the reference source based on the URL of the blog page notified from the associating unit 235, and the identified blog page is the trackback URL (that is, the store's URL). Track back so as to refer to the homepage (step S205). As a result, a link is established between the blog page posted by the user and the store homepage (step S206).

[7. (Modification)
The network system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the network system 1 will be described below.

[7-1. (User evaluation)
In the above-described embodiment, the example in which the associating unit 235 associates the store's home page and the blog page with each other when the store where the user is located and the store planned to visit is the same. However, the present invention is not limited to this example, and the associating unit 235 may determine whether or not to associate the store home page and the blog page with each other according to the store visit record stored in the user information storage unit 221.

  Specifically, the past visit history indicating whether the user actually visited the store is stored in the store visit record of the user information storage unit 221. Here, the associating unit 235 may calculate the evaluation value of each user based on the store visit results. For example, the associating unit 235 calculates a lower evaluation value for a user who has a lower ratio of the number of times of actually visiting the store with respect to the number of times of posting articles related to the store visit schedule (the number of blog pages). On the other hand, a higher evaluation value is calculated for a user who has a higher ratio of the actual number of visits to the number of posts of articles related to the store visit schedule. And as a result of collation by collation part 233, associating part 235 is a case where the store where a user is located, and a store planned store visit match, when such a user's evaluation value is below a predetermined threshold, Do not correlate store homepages with blog pages. On the other hand, the associating unit 235 associates the store's home page and the blog page with each other when the store where the user is located matches the store scheduled to visit and the user's evaluation value is greater than a predetermined threshold.

  As a result, the associating unit 235 can associate the blog page posted by the user who has a high probability of actually visiting the store and the homepage of the store, so that the browsing user who browses the store's homepage can be trusted and trusted. You can encourage them to browse high-profile blog pages.

  In addition, the process which calculates a user's evaluation value is not restricted to the said example. For example, the associating unit 235 may calculate the user's evaluation value higher as the number of times the user has visited the store, as well as the store visit record of the user information storage unit 221. Further, for example, the associating unit 235 may calculate a higher evaluation value of the user as the number of types of stores that the user has visited is larger. This is because a user who visits many stores many times can say that the credibility of an article posted on a blog page is high. That is, the associating unit 235 calculates the evaluation value as in the above example, and can prompt the browsing user who browses the store's homepage to browse the blog page with high reliability and reliability.

[7-2. mutual link〕
In the above-described embodiment, the example in which the associating unit 235 associates the store's home page and the blog page with each other when the store where the user is located and the store scheduled to visit the store coincides with each other. However, without being limited to this example, when the blog page is posted by the user, the associating unit 235 links the blog page to the store's homepage, and the store where the user is located matches the store planned to visit At that time, a link from the store's home page to the blog page may be provided.

  Thereby, when the blog page is posted, the browsing user who browses the blog page can be encouraged to browse the homepage of the store, so that the advertising effect of the store can be enhanced. However, it can be said that the reliability of the blog page is low when the user does not visit the store. For this reason, the associating unit 235 can prevent a link from the store's home page to a blog page with low reliability from being set up when the user has not visited the store. On the other hand, when the user actually visits the store, the associating unit 235 can link the blog page with high reliability by linking the blog page to the blog page.

[7-3. Notification process)
Moreover, in the said embodiment, the notification part 234 showed the example which notifies the manager of a store etc. that the user actually visited the store. However, without being limited to this example, the notification unit 234 may notify the manager or the like of the store visit record stored in the user information storage unit 221. For example, the notification unit 234 may notify the ratio of the actual number of visits to the number of postings related to the store visit schedule, the number of times the user has visited the store, the number of types of stores that the user has visited. Thereby, the manager or the like of the store can determine the level of incentive to be given to the user according to the store visit result notified from the notification unit 234. For example, a store manager or the like can give a higher incentive to a user who visits the store more frequently.

  Further, the notification unit 234 may notify the administrator or the like of the difference between the date and time when the user posted the blog page and the date and time when the user visited the store. Specifically, when acquiring the blog page from the web server 100, the specifying unit 231 also acquires the posting date and time when the blog page is posted, and stores the acquired posting date and time in the user information storage unit 221. . Then, as a result of the collation by the collation unit 233, the notification unit 234 stores the posting date / time and the store visit date / time stored in the store record of the user information storage unit 221 when the store where the user is located matches the store planned to visit And the administrator is also notified of the calculated time difference. Thereby, the manager of a store etc. can determine the level of the incentive given to this user according to the time difference from a user posting a blog page to actually visiting the store. For example, a store manager or the like can determine that the greater the time difference is, the higher the advance advertising effect on the blog page is, and can give a higher incentive.

  In addition, the notification unit 234 may notify an administrator or the like of a product that the user plans to purchase. Specifically, the specifying unit 231 extracts a product to be purchased in addition to the store to be visited and the date to be visited by analyzing the blog page posted by the user. For example, in the example of the blog page B10 in FIG. 1, the specifying unit 231 extracts “camera” as an item to be purchased. And the specific | specification part 231 stores in the user information storage part 221 also about the goods of the purchase plan extracted in this way. Then, as a result of the collation by the collation unit 233, the notification unit 234 not only confirms that the user actually visited the store but also purchases the user when the store where the user is located matches the store planned to visit Notify the manager etc. about the product. As a result, store managers and the like can give incentives such as discounting such products to users visiting the store, which can promote the user's willingness to purchase, resulting in an increase in store profits. Can be connected.

[7-4. Ex-post evaluation)
Moreover, in the said embodiment, the specific part 231 acquires the contribution page posted by this user from the web server 100 after a user actually visits a store, and analyzes the acquired contribution page, and the store visit results It may be analyzed whether or not a certain user has posted an impression regarding the store. Then, the notification unit 234 may notify the store manager or the like that a user who has visited the store has evaluated the impression regarding the store after the evaluation based on the analysis result by the specifying unit 231. Thereby, the manager of the store can increase the incentive for the user who made the store visit announcement (posting store information), actually went to the store, and further posted the post-evaluation (impression about the store). . This can prompt the user to post the ex-post evaluation, and as a result, the advertising effect of the store or the like can be further enhanced using the web page posted by the user.

[7-5. event venue〕
In the above embodiment, the case where the user visits the store has been described as an example. However, the present invention is not limited to this example, and the network system 1 described above is not limited to the user. It can also be applied when going to various facilities. For example, a user may post an article about an event that will be held in the future on a blog page, and then go to a venue where the event is held. Even in such a case, an event organizer or the like can obtain an advertising effect by posting an article related to the event in advance. For this reason, in the information providing apparatus 200 described above, when a user posts an article about an event venue on a blog page and actually goes to the event venue, the event organizer or the like indicates that the user has gone to the event venue. May be notified.

[7-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, in the above embodiment, the web server 100 and the information providing device 200 are different devices. However, the web server 100 and the information providing device 200 may be the same device. That is, the information providing apparatus 200 may accept posting of a blog page, similar to the web server 100 described above.

  Moreover, although the example in which the web server 100 is a blog server was shown in the above example, the present invention is not limited to this example. For example, the web server 100 may be a server device that provides a normal web page other than a blog, or may be a Twitter server that provides a Twitter (registered trademark) service.

[8. effect〕
As described above, the information providing apparatus 200 according to the embodiment includes the specifying unit 231, the matching unit 233, and the notification unit 234. The specifying unit 231 specifies a store or a venue where the user plans to go in the future by analyzing a posting page that is a blog page (corresponding to an example of a web page) posted by the user. When the process of registering the current position is performed by the user terminal 10 held by the user, the collation unit 233 collates the current position of the user terminal 10 with the location of the store or the venue identified by the identification unit 231. To do. The notification unit 234 manages the store or the venue that the user actually went to the store or the venue when the current position of the user terminal 10 matches the location of the store or the venue as a result of the verification by the verification unit 233. The person in charge.

  Thereby, the information provision apparatus 200 which concerns on embodiment can link the user who contributed the article regarding a store, and the user who actually visited the store. For this reason, the manager of the store can recognize that the user who posted in advance to visit the store actually visited the store, so the incentive for promoting the store in advance on the web page to the user Can be given. That is, in the information providing apparatus 200 according to the embodiment, the user can be prompted to post the store information, and as a result, the advertising effect of the store or the like is enhanced using the web page posted by the user. Can do.

  As the article data describing accurate and detailed store information is posted by the user, the specifying unit 231 can specify the store that the user plans to go to in the future with higher accuracy. This increases the collation accuracy by the collation unit 233, so that the possibility of giving an incentive to the user can be increased. For this reason, since the service provided by the information providing apparatus 200 according to the embodiment described above is implemented, the user can be prompted to post article data describing accurate and detailed store information. As a result, the quality of the posting page (such as a blog page) can be improved.

  Further, the associating unit 235 of the information providing apparatus 200 according to the embodiment, when the current position of the user terminal 10 matches the location of the store or the venue, the posting page and a homepage (an example of a web page) regarding the store or the venue. Link to each other's store page.

  Thereby, the information providing apparatus 200 according to the embodiment can prompt the browsing user who browses the store's homepage to browse the blog page posted by the user who visited the store, and browses the blog page. Since the browsing user can be prompted to browse the store's homepage, the advertising effect of the store can be further enhanced.

  In addition, the user information storage unit 221 of the information providing apparatus 200 according to the embodiment displays, for each user, a store visit result (corresponding to an example of an action result) indicating whether or not the user has actually visited a store or a venue scheduled to visit the store. Remember. Further, the associating unit 235 determines whether or not a link is established between the posting page and the store page according to the store visit record stored in the user information storage unit 221.

  Thereby, since the information providing apparatus 200 according to the embodiment can associate the blog page posted by the user who has a high probability of actually visiting the store with the homepage of the store, the browsing user who browses the homepage of the store can be associated with it. , You can encourage them to browse blog pages with high credibility and reliability.

  In addition, the notification unit 234 of the information providing apparatus 200 according to the embodiment manages the store visit record stored in the user information storage unit 221 when the current position of the user terminal 10 matches the location of the store or the venue. Inform the person further.

  Thereby, the manager or the like of the store according to the embodiment can determine the level of incentive to be given to the user according to the store visit result notified from the notification unit 234.

  In addition, the associating unit 235 of the information providing apparatus 200 according to the embodiment links the post page to the store page when the post page is posted, and the current position of the user terminal 10 and the location of the store or the venue If and match, a link is made from the store page to the posting page.

  Thereby, the information providing apparatus 200 according to the embodiment can prevent a link from the store's home page to a blog page with low reliability, and when the user actually visits the store, the store's home page changes to the blog page. By creating a link, you can link to a highly reliable blog page.

  Further, the notification unit 234 of the information providing apparatus 200 according to the embodiment further notifies the administrator of the difference between the date and time when the posting page is posted and the date and time when the user actually performed the store or the venue.

  Thereby, the manager or the like of the store according to the embodiment can determine the level of incentive to be given to the user according to the time difference from when the user posts the blog page until the user actually visits the store.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Further, the web server 100 or the information providing apparatus 200 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be called by API (Application Programming Interface) or network computing. The configuration can be changed flexibly.

  Further, the “means” described in the claims can be read as “section (module, unit)” or “circuit”. For example, the specifying unit can be read as a specifying unit or a specific circuit.

DESCRIPTION OF SYMBOLS 1 Network system 10 User terminal 100 Web server 120 Web page memory | storage part 130 Control part 131 Reception part 132 Provision part 133 Link part 200 Information provision apparatus 210 Communication part 221 User information storage part 222 Store information storage part 230 Control part 231 Specification part 232 Position acquisition unit 233 Verification unit 234 Notification unit 235 Association unit

Claims (7)

By identifying the posting page posted by the user, a specifying means for specifying the store or venue where the user is scheduled to go in the future,
Collation means for collating the current position of the user terminal with the location of the store or venue identified by the identification means;
When the current location of the user terminal matches the location of the store or the venue, an association means for establishing a link between the posting page and a store page that is a web page related to the store or the venue;
An information providing apparatus comprising: For each user, it further comprises user information storage means for storing an action result indicating whether or not the user actually went to the store or venue planned to visit,
The association means includes
2. The information according to claim 1, wherein whether or not to link each other between the posting page and the store page is determined according to an action result stored in the user information storage unit. Providing device. If the current position of the user terminal matches the location of the store or venue as a result of the verification by the verification means, the manager of the store or venue that the user actually went to the store or venue The information providing apparatus according to claim 2, further comprising notification means for notifying the information. The association means includes
When the posting page is posted, a link is made from the posting page to the store page, and when the current position of the user terminal matches the location of the store or the venue, the post from the store page The information providing apparatus according to claim 1, wherein a link to a page is provided. An information providing method executed by the information providing apparatus,
By analyzing the posting page posted by the user, a specific step of identifying the store or venue where the user is going to go in the future,
A collation step of collating the current location of the user terminal with the location of the store or venue identified by the identification step;
When the current position of the user terminal matches the location of the store or the venue, an associating step for establishing a link between the posting page and a store page that is a web page related to the store or the venue;
An information providing method comprising: By identifying the posting page posted by the user, a specifying means for specifying the store or venue where the user is scheduled to go in the future,
Collation means for collating the current position of the user terminal with the location of the store or venue identified by the identification means;
If the current position of the user terminal matches the location of the store or venue as a result of the verification by the verification means, the manager of the store or venue that the user actually went to the store or venue A notification means for notifying to,
An information providing apparatus comprising: An information providing method executed by the information providing apparatus,
By analyzing the posting page posted by the user, a specific step of identifying the store or venue where the user is going to go in the future,
A collation step of collating the current location of the user terminal with the location of the store or venue identified by the identification step;
As a result of the collation in the collation process, when the current position of the user terminal matches the location of the store or the venue, the manager of the store or the venue actually went to the store or the venue. A notification process to notify
An information providing method comprising:

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