CN108256882A

CN108256882A - A kind of advertisement display method, device and equipment

Info

Publication number: CN108256882A
Application number: CN201611239372.5A
Authority: CN
Inventors: 陈东; 董晓明
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2016-12-28
Filing date: 2016-12-28
Publication date: 2018-07-06
Anticipated expiration: 2036-12-28
Also published as: CN108256882B

Abstract

The invention discloses a kind of advertisement display methods, are related to field of computer technology.The method, including：It is recorded according to the usage history of client, estimates the preloading opportunity of client；Advertisement preloading request is generated according to preloading opportunity and is sent to advertisement transaction platform；The advertisement transaction platform preloads the bid request for asking to include preloading opportunity to party in request's platform transmission according to advertisement；Receive the advertising creative data that advertisement transaction platform preloads request return for advertisement；The advertising creative data are directed to the bid request return for including preloading opportunity by party in request's platform；Advertising creative data are stored to local；When client reaches preloading opportunity, obtain the advertising creative data being locally stored and be shown.It solves existing advertising creative and shows that delay time is too long, be unsatisfactory for the technical issues of advertising accounts are for advertisement time limit demand.Reduction time delay is achieved, improves advantageous effect of the advertising accounts for the satisfaction to advertisement time limit demand.

Description

A kind of advertisement display method, device and equipment

Technical field

The present invention relates to field of computer technology, and in particular to a kind of advertisement display method, device and equipment.

Background technology

RTB (Real Time Bidding, real time bid), be it is a kind of using third party technology in millions of nets The technology of bidding assessed and bid for each user displaying behavior on standing.It is different from making a big purchase the dispensing frequency in large quantities, Real time bid has been evaded invalid audient and has been reached, and is bought for significant user.Its core is DSP (Demand Site Platform, party in request's platform), RTB can bring more advertisement sales volumes, realize sales process for media Automation and the expenditure for lowering general expenses.And with smart mobile phone quick universal and mobile network environment increasingly into Ripe, mobile DSP markets will further be excavated, and sequencing purchase will be as the main trend in digital marketing epoch.

Response process for most of flows during RTB is all Real time request and real-time response.But still So there are the corresponding flow of advertisement of spreading its tail of some flows, such as the clients such as smart television, corresponding advertising creative data In picture materials can be especially big, if Real time request, network bandwidth possibly can not the so big picture element of real-time Transmission Material, then the time that will result in advertising creative displaying delay is too long, is unsatisfactory for demand of the advertising accounts for the advertisement time limit.

Invention content

In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly State a kind of advertisement display method, a kind of advertisement display method device and a kind of corresponding advertising display devices of problem.

One side according to the present invention provides a kind of advertisement display method, including：

It is recorded according to the usage history of client, estimates the preloading opportunity of the client；

Advertisement preloading request is generated according to the preloading opportunity and is sent to advertisement transaction platform；The advertisement transaction is flat Platform preloads the bid request for asking to include the preloading opportunity to party in request's platform transmission according to the advertisement；

Receive the advertising creative data that advertisement transaction platform preloads request return for the advertisement；The advertising creative Data are directed to the bid request return for including the preloading opportunity by party in request's platform；

The advertising creative data are stored to local；

When client reaches the preloading opportunity, obtain the advertising creative data being locally stored and be shown.

Optionally, described the step of being recorded according to the usage history of client, estimating the preloading opportunity of the client, Including：

It is recorded according to the available machine time of the client in specified time section, when estimating the booting of the client next time Between be used as the preloading opportunity.

The usage history of specified application is recorded according to client, estimates and opening for application is specified described in the client terminal start-up The dynamic time is as preloading opportunity.

Optionally, the advertising creative data include reproduction time section, then reach the pre-add in client described During load opportunity, before obtaining the step of advertising creative data being locally stored are shown, further include：

Whether the current time for judging the client is more than the reproduction time section；

If the current time of client is more than the reproduction time section, the advertising creative data are not shown.

Optionally, it after the step of not showing the advertising creative data, further includes：

The displaying results messages of the advertising creative data are not shown to party in request's platform return, for the demand Fang Pingtai is worth data according to the displaying results messages adjustment for the displaying of the advertising accounts of the advertising creative data.

Optionally, it is described when client reaches the preloading opportunity, obtain the advertising creative number being locally stored Before the step of being shown, further include：

Before the client reaches the preloading opportunity in first time period after, the advertisement creation that will be locally stored Data are preloaded into caching.

Optionally, it is described when client reaches the preloading opportunity, obtain the advertising creative number being locally stored The step of according to being shown, including：

When client reaches the preloading opportunity, shown from the ad data being loaded into caching.

Judge whether the client is supported to record according to usage history, estimate the preloading opportunity of the client；

If the client is not supported to be recorded according to usage history, the preloading opportunity of the client is estimated, then is connect Receive the preloading opportunity that advertisement transaction platform is sent；The preloading opportunity is launched according to history by the advertisement transaction platform and recorded Record is estimated to obtain.

Optionally, the advertising creative data include the advertisement that party in request's platform is directed to the advertising creative data Fixed condition.

When client reaches the preloading opportunity, judge whether the client meets the advertisement fixed condition；

If the client meets the advertisement fixed condition, obtain the advertising creative data that are locally stored into Row displaying.

Optionally, the bid request further includes the first cookie marks of the advertisement transaction platform, the then advertisement Creative data is included by party in request's platform for the bid request return for including the preloading opportunity：

Advertising creative data client according to the first cookie identifier lookups as party in request's platform Cookie to extract attribute information from the client cookie, then from advertising database selection and the attribute information with And it preloads opportunity matched advertising creative data and returns to the advertisement transaction platform.

Optionally, the available machine time or the startup time are a time zone.

Optionally, described the step of being recorded according to the usage history of client, estimating the preloading opportunity of the client Before, it further includes：

It is installed to the client and preloads plug-in unit.

Other side according to the present invention provides a kind of advertisement display, including：

Preloading opportunity estimates module, for being recorded according to the usage history of client, estimates the pre-add of the client Load opportunity；

Advertisement preloads request sending module, is sent to for generating advertisement preloading request according to the preloading opportunity Advertisement transaction platform；The advertisement transaction platform includes described pre- according to advertisement preloading request to party in request's platform transmission The bid request of Loading opportunity；

Advertising creative data reception module preloads what request returned for receiving advertisement transaction platform for the advertisement Advertising creative data；The advertising creative data are returned by party in request's platform for including the bid request on the preloading opportunity It returns；

Advertising creative data memory module, for storing the advertising creative data to local；

Advertising creative data display module, for when client reaches the preloading opportunity, obtaining what is be locally stored The advertising creative data are shown.

Optionally, the preloading opportunity estimates module, including：

First preloading opportunity estimated submodule, for being remembered according to the available machine time of the client in specified time section Record, estimates the available machine time of the client next time as the preloading opportunity.

Optionally, the preloading opportunity estimates module, including：

Second preloading opportunity estimated submodule, for being recorded according to client to the usage history of specified application, estimated The startup time of application is specified described in the client terminal start-up as preloading opportunity.

Optionally, the advertising creative data include reproduction time section, then in the advertising creative data display module Before, it further includes：

Preloading opportunity judgment module, for judging whether the current time of the client is more than the reproduction time Section；

Advertising creative data stop display module, if the current time for client is more than the reproduction time section, The advertising creative data are not shown then.

Optionally, it after the advertising creative data stop display module, further includes：

Results messages sending module is shown, for not showing the advertising creative data to party in request's platform return Results messages are shown, for party in request's platform according to the displaying results messages adjustment for the advertising creative data The displaying value data of advertising accounts.

Optionally, it before the advertising creative data display module, further includes：

Advertisement creation data preloaded components, for the first time before the client reaches the preloading opportunity After in section, the advertisement creation data being locally stored are preloaded into caching.

Optionally, the advertising creative data display module, including：

First advertising creative data show submodule, for when client reaches the preloading opportunity, from having added The ad data being loaded onto in caching is shown.

Optionally, the preloading opportunity estimates module, including：

Ability judging submodule is estimated, for judging whether the client is supported to record according to usage history, estimates institute State the preloading opportunity of client；

Preloading opportunity acquisition submodule if not supporting to record according to usage history for the client, estimates institute The preloading opportunity of client is stated, then receives the preloading opportunity of advertisement transaction platform transmission；The preloading opportunity is by described Advertisement transaction platform launches record according to history and is estimated to obtain.

Optionally, the advertising creative data display module, including：

Advertisement fixed condition judging submodule, for when client reaches the preloading opportunity, judging the client Whether end meets the advertisement fixed condition；

First advertising creative data show submodule, if meeting the advertisement fixed condition for the client, The advertising creative data being locally stored are obtained to be shown.

Optionally, the available machine time or the startup time are a time zone.

Optionally, it before the preloading opportunity estimates module, further includes：

Plug-in unit installation module is preloaded, plug-in unit is preloaded for being installed to the client.

Other side according to the present invention provides a kind of advertising display devices, including：

Memory is loaded with a plurality of executable instruction；

Processor performs a plurality of executable instruction；The a plurality of executable instruction includes performing the side of following steps Method：

The advertising creative data are stored to local；

A kind of advertisement display method according to the present invention can record according to the usage history of client, estimate the visitor The preloading opportunity at family end；Advertisement preloading request is generated according to the preloading opportunity and is sent to adx；The adx is according to institute It states advertisement and preloads the bid request that request includes the preloading opportunity to dsp transmissions；It receives adx and is directed to the advertisement pre-add Carry the advertising creative data that request returns；The advertising creative data are asked by dsp for bidding for the preloading opportunity is included Ask return；The advertising creative data are stored to local；When client reaches the preloading opportunity, acquisition is locally stored The advertising creative data be shown.Thus it solves existing advertising creative data Real time request and causes advertising creative exhibition The technical issues of showing that the time of delay is too long, being unsatisfactory for demand of the advertising accounts for the advertisement time limit.Achieve reduce the time prolong Late, advantageous effect of the advertising accounts for the satisfaction to advertisement time limit demand is improved.

Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.

Description of the drawings

By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：

Fig. 1 shows a kind of step flow chart of advertisement display method according to an embodiment of the invention；

Figure 1A shows a kind of schematic diagram of RTB processes according to an embodiment of the invention；

Fig. 2 shows a kind of step flow charts of advertisement display method according to an embodiment of the invention；

Fig. 3 shows a kind of structure diagram of advertisement display according to an embodiment of the invention；

Fig. 4 shows a kind of structure diagram of advertisement display according to an embodiment of the invention；And

Fig. 5 shows a kind of structure diagram of advertising display devices according to an embodiment of the invention.

Specific embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Completely it is communicated to those skilled in the art.

Embodiment one

A kind of advertisement display method provided in an embodiment of the present invention is discussed in detail.

With reference to Fig. 1, a kind of step flow chart of advertisement display method in the embodiment of the present invention is shown.

Step 110, it is recorded according to the usage history of client, estimates the preloading opportunity of the client.

RTB be it is a kind of using third party technology on millions of websites for each user show behavior carry out Assessment and the technology of bidding of bid.Such as the schematic diagram that Figure 1A is RTB processes, RTB processes are related to advertisement transaction (Ad Exchange, ADX) platform, DSP and supplier's platform (Sell-Side Platform, SSP).Its core is DSP platform, The headquarter that DSP platform is launched such as display type advertisement bidding：The first step is by its data tracing ability, to send with user Show the request of information；Second step DSP platform calculates user according to predictive algorithm and shows value, and returns to sound of bidding bidding Answer engine；Third walks, and instruction issuing to ad trafficking system, ad code is loaded onto each medium, is ultimately transferred to most precisely User.

Wherein, DSP platform allows advertiser and advertising organizations more easily to access and more effectively buy advertisement base It deposits, because the platform summarizes the inventory of various advertisement transaction platforms.There is this platform, it is numerous there is no need to occur another again Trivial purchase step --- purchase request.The publisher that SSP can allow also intervenes advertisement transaction, so as to make their inventory's advertisement position It can use.By this platform, publisher wishes that their inventory's advertisement position can obtain highest effectively every thousand displaying expenses, Without being gone out with sale at low prices.One online advertisement market that is open, publisher and advertiser being linked together (being similar to stock exchange).Advertisement position stock in transaction platform might not all be premium inventory, as long as publisher is wanted It provides, can inside find.

The detailed process of RTB is exemplified below：

Step 1, user uses browser access online media sites, such as website A.Website A is by the content of this website, such as It hears, is presented to the user.At the same time, online media sites also can show advertisement to user on some advertisement positions.Although online media sites Groundwork be to show the content of high-quality to user, it also requires made money by advertisement, so that providing the industry of content Business can be continued.They can use the sales team sale advertising inventory of oneself.However, for online media sites, RTB is the channel of more and more important sale advertising inventory.Here we assume that A decisions in website pass through upper right corner advertisement position RTB modes are sold.

Step 2, website A passes information to advertisement transaction platform.The information of transmission includes URL (Uniform Resource Locator, uniform resource locator), location advertising, user Cookie ID (Cookie Identity, Cookie Identity Codes) etc..

Step 3, advertisement transaction platform tissue is once bidded, and is bidded response to multiple DSP transmitted traffics.It is assumed that advertiser 1 Be DSP one of them.

Step 4, when the flow that 1 corresponding DSP servers of advertiser receive advertisement transaction platform is bidded response, by data Pass to engine of bidding.

Step 5, engine of bidding sends User ID to user and advertisement main information database, sees the demand of user and advertiser Whether match.

Step 6, engine of bidding receives the information of user and advertiser, and decides whether to participate in bidding and competitive bidding valency Lattice.

Step 7, engine of bidding generates a bid response, and passes it on DSP servers.Response of bidding includes competitive bidding Price and which Advertisement Server the other information such as advertising creative such as are obtained from.

Step 8, the transmission of 1 corresponding DSP servers of advertiser, which is bidded, responds to advertisement transaction platform.

Step 9, advertisement transaction platform carries out competing after the response of all DSP servers or deadline arrival is received It claps.For example, the deadline of advertisement transaction platform is 100ms, then refer to advertisement transaction platform transmitted traffic bid response with The time difference for receiving DSP bid responses need to be in deadline.It is assumed that advertiser 1 is the winner of this advertisement bidding transaction.

Step 10, the winner of advertisement transaction platform notice user browser auction.Browser send advertisement exposure ask to Advertisement Server where advertising creative.

Step 11, Advertisement Server sends browser of the advertising creative to user.

Step 12, user sees the advertisement on website.If that user is interested in the advertisement, he can click advertisement, Hence into the landing page of advertiser.The website of user browse advertisements master, may take further action.It is if for example, wide It is an e-commerce company to accuse master, and user may carry out single purchase activity on e-commerce website.

In embodiments of the present invention, in order to ensure that client, can be with can be after the flow for receiving user's triggering Advertisement is sent in advance and preloads request to adx, to obtain advertising creative data from advertising accounts by adx.So need first It to be recorded according to the usage history of client, estimate the preloading opportunity of client, and then can be according to the generation of the opportunity of preloading Advertisement preloads request and is sent to adx.Client therein can include tablet computer, notebook, mobile phone, smart television, vehicle The terminal of advertising display can be carried out by carrying mobile terminal, computer etc., this embodiment of the present invention is not limited.

For example, for the advertisement of spreading its tail shown in client terminal start-up, can be remembered according to the usage history of client The preloading opportunity for advertisement of spreading its tail of the next available machine time of client, the as client are estimated in record.And for client It for the shutdown advertisement of displaying when end is closed, can be recorded according to the usage history of client, the next time for estimating client closes Preloading opportunity for being directed to shutdown advertisement of machine time, the as client, etc..In embodiments of the present invention, it can be directed to The different advertisement of client is recorded according to the usage history of client, estimates the preloading opportunity that client is directed to respective advertisement, This embodiment of the present invention is not limited.

Optionally, in embodiments of the present invention, the step 110 can further include：

Sub-step A111 is recorded according to the available machine time of the client in specified time section, is estimated under the client The primary available machine time is as the preloading opportunity.

Optionally, in embodiments of the present invention, it can also be recorded according to the available machine time of client in specified time section, in advance The available machine time of client next time is estimated as preloading opportunity.Preloading opportunity so at this time can include above-mentioned correspondence The preloading opportunity for advertisement of spreading its tail shown when booting.Specified time therein section can before this step or It is set according to demand before either step before this step, this embodiment of the present invention is not limited.

For example, if specified time section is the three day time before current time to current time, before current time Specified time section in, the booting of client record is as follows：

37 divide 30 seconds during 15 days 19 December in 2016, booting

55 divide 09 second during 14 days 18 December in 2016, booting

10 divide 53 seconds during 13 days 20 December in 2016, booting

Preloading opportunity can so be estimated as a period, such as 55 divide 09 second -20 when can be the 18 of every day When 10 divide 53 seconds；Can minute be either least unit, estimate that preloading opportunity is every day 18 when 55 11 when dividing -20 Point；Either using hour as least unit, estimate preloading opportunity be every day 18 when -21 when；Or using half an hour as most Subsection, estimate that preloading opportunity is every day 18 when 30 30 divide when dividing -21；Etc..Or when can also estimate preloading Machine is time point, such as is opened with the available machine time in the available machine time record of client in specified time section in every day near preceding The machine time is recorded as preloading opportunity, for example, in above-mentioned booting record 18 when 55 divide 09 second.This embodiment of the present invention is not added with To limit.

In embodiments of the present invention, either step that can according to demand before this step or before this step It sets and is recorded according to the available machine time of client in specified time section before, estimate the available machine time of client next time as pre- The Specific Principles of Loading opportunity are not limited this embodiment of the present invention.

Sub-step B111, judges whether the client is supported to record according to usage history, estimates the pre- of the client Loading opportunity.

In practical applications, there may be client without being recorded according to usage history, estimate the work(on preloading opportunity Can or the current usage history of client record less, be not enough to estimate preloading opportunity, etc..Namely client is worked as It is preceding not support to be recorded according to usage history, estimate the preloading opportunity of the client, then then needed at this time using other side Method estimates preloading opportunity.Therefore, in embodiments of the present invention, it is necessary first to judge whether client is supported according to usage history Record estimates the preloading opportunity of the client.It is specific whether to may determine that client with being recorded according to usage history, in advance The trigger mechanism either command interface etc. on the preloading opportunity of the client is estimated, if illustrating the current client without if It does not support to be recorded according to usage history, estimates the preloading opportunity of the client；Either may determine that client is current makes Whether reach the default number of branches that can carry out that preloading opportunity estimates with historical record item number, illustrate currently should if not up to Client is not supported to be recorded according to usage history, estimates the preloading opportunity of the client；Etc., to this embodiment of the present invention not It is limited.Default number of branches therein can be before this step or before this step either step before according to need It asks and is set, this embodiment of the present invention is not limited.

Sub-step B112 if the client is not supported to record according to usage history, estimates the pre-add of the client Load opportunity then receives the preloading opportunity of advertisement transaction platform transmission；The preloading opportunity is by the advertisement transaction platform root Record is launched according to history to be estimated to obtain.

If client is not supported to record according to usage history, the preloading opportunity of the client is estimated, then in this hair In bright embodiment, then advertisement transaction platform corresponding with the client can be utilized to estimate preloading opportunity and be sent to client End.Specific advertisement transaction platform can launch record according to history and preloading opportunity is estimated.

Specifically, when advertisement transaction platform can launch record to preloading according to the history for wherein corresponding to the client Machine is estimated.The advertising creative data information sent to each client can be recorded in advertisement transaction platform, such as can be with Including advertising creative Data Identification, the sending time of advertising creative data, advertising creative data acquisition address etc..So then Can the client be estimated according to the sending time for the advertising creative data for being distributed to active client recorded in ADX Estimate preloading opportunity.

Step 120, advertisement preloading request is generated according to the preloading opportunity and is sent to advertisement transaction platform；It is described wide It accuses transaction platform and the bid request for asking to include the preloading opportunity to party in request's platform transmission is preloaded according to the advertisement.

After preloading opportunity is determined, then advertisement preloading request can be generated according to preloading opportunity and is sent to ADX.Specifically, in order to ensure at the opportunity of preloading, the advertising creative data on corresponding preloading opportunity stored to it is mobile eventually End is local, and advertisement preloading request can be generated before preloading opportunity and is sent to adx；So adx can be according to receiving Advertisement preload request and include the bid request on preloading opportunity to dsp transmissions.

Moreover, preloading request to ADX in order to avoid generating and sending advertisement too early, in embodiments of the present invention, may be used also Adx is sent to generate advertisement preloading request in the preset time period before being set in preloading opportunity, when therein default Between section can be before this step or before this step either step before set according to demand, to this this hair Bright embodiment is not limited.For example, for advertisement of spreading its tail, may be set in before preloading opportunity to during the last shutdown Between period be preset time period.For advertisement of spreading its tail, generate and be directed to when can also be set up directly on the last shutdown The current advertisement for preloading opportunity preloads request and is sent to adx；And for advertisement of shutting down, then it can be arranged directly on nearest one Advertisement preloading request is generated during secondary booting and is sent to adx, this embodiment of the present invention is all not limited.

ADX receive client transmission advertisement preload request after, then can according to the advertisement preload request to Dsp, which is sent, includes the bid request on the preloading opportunity, and as above-mentioned flow is bidded response, competing in the embodiment of the present invention Valency request is to include preloading the flow on opportunity bidding response, to notify each advertiser at each DSP ends or for advertising accounts root Determine whether to participate in bidding according to preloading opportunity.Preloading opportunity therein is equivalent to advertisement and is expected delivering opportunity, then for Each DSP then can judge that the time demand whether delivering opportunity meets itself and launch advertisement is expected in advertisement according to the opportunity of preloading.

If it is following third day to the 5th day every day there are a preloading opportunity aa for example, for a certain customer end A 18 when 30 30 divide when dividing -21, and the ad content launched in advance for advertiser B in a certain DSP1 is in most interior progress in a couple of days Advertising campaign, it is evident that the time demand of the dispensing advertising creative of advertiser B is most in a couple of days.So pre-add of customer end A Load opportunity is unsatisfactory for the time demand of the dispensing advertisement of advertiser B.When so advertiser B then will not participate in preloading by DSP1 The corresponding ad traffics of machine aa are bidded.

Step 130, the advertising creative data that advertisement transaction platform preloads request return for the advertisement are received；It is described Advertising creative data are directed to the bid request return for including the preloading opportunity by party in request's platform.

It has been observed that if the advertiser at DSP ends or advertising accounts determine to participate in bidding, then can return to bid and respond to ADX, and bid in ADX, determine finally bid successful advertiser or advertising accounts.Moreover, it can be wrapped in response of bidding It includes corresponding advertiser or advertising accounts participates in the bidding price bidded, the acquisition address of advertising creative data etc. information.So ADX can then determine successful advertising creative data of bidding simultaneously after successful response of bidding of bidding is determined.So In embodiments of the present invention, ADX can be directed to the advertisement received and preload request return advertising creative data value client.Tool Body, ADX can be directed to the advertisement received and preload request, the advertising creative number that successful response of bidding of bidding is included According to acquisition address be sent to client, client can obtain advertising creative number according to the acquisition address of advertising creative data According to；Either ADX first can obtain advertising creative data according to the acquisition address of advertising creative data, then by advertising creative number According to retransmiting to client；This embodiment of the present invention is not limited.

Certainly, in embodiments of the present invention, can also set DSP be sent to ADX bid response include bidding price, Advertising creative data etc. information.So ADX receive that each DSP sends bid response while, also receive therein Advertising creative data, then ADX, then can be directly by advertising creative therein after successful response of bidding of bidding is determined Data are sent to client.So client can then receive the advertising creative data that adx preloads request return for advertisement. This embodiment of the present invention is also not limited.

Optionally, in embodiments of the present invention, the advertising creative data include party in request's platform for described The advertisement fixed condition of advertising creative data.

In practical applications, DSP, which may need it advertising creative being shown data to have some to launch effect, needs It asks, for example must be shown within the period of setting, when being shown if in mobile phone terminal, then it is required that mobile phone screen It must be vertical screen displaying etc..Therefore in embodiments of the present invention, DSP is returned for the bid request including preloading opportunity During advertising creative data, the advertisement fixed condition that DSP is directed to the advertising creative data can be returned simultaneously.Advertisement therein is thrown Condition grade is put to include above-mentioned dispensing effect demand.Moreover, DSP may be for the advertisement of different advertising creative data settings Fixed condition is different, then advertising creative data and party in request's platform can be then directed to the advertisement of the advertising creative data Fixed condition carries out binding and is sent to client, specifically can be wide for this comprising party in request's platform in advertising creative data Accuse the advertisement fixed condition of creative data, naturally it is also possible to using other any available means by advertising creative data and party in request Platform carries out binding for the advertisement fixed condition of the advertising creative data and is sent to client, this embodiment of the present invention is not added with To limit.Wherein in embodiments of the present invention, any step that can according to demand before this step or before this step Setting is for the particular content of the advertisement fixed condition of advertising creative data before rapid, and to this present invention, example is not limited in real time It is fixed.

Step 140, the advertising creative data are stored to local.

In practical applications, it in order to ensure the bandwagon effect of advertising creative data, needs to the greatest extent may be used in corresponding reproduction time Can promptly carrying advertisement creative data, therefore, in order to improve the loading velocity of advertising creative data, reduce on preloading opportunity The loading delay of advertising creative data, in embodiments of the present invention can store the advertising creative data received to local.

Further, if the memory space of client local includes RAM, (Ramdom Access Memory, are deposited at random Access to memory) and ROM (Read Only Memory, read-only memory).Wherein, memory is exactly a kind of RAM technologies, and ROM is then Similar to seagate, the speed of RAM will be significantly larger than the speed of ROM, and in practical applications, many programs will all be run temporarily Program command, storage in memory, but once shuts down or powers off, and the program information of script interim storage will be all in memory It is emptied, that is, memory can only interim storage thing, it is impossible to which permanent to preserve, and ROM can then be stored, even if after power-off can To find the file stored before.So in embodiments of the present invention, advertising creative data can be stored in the RAM of client In, but if client shutdown or power-off, then the advertising creative data can be eliminated automatically, but advertisement at this time is created Data of anticipating are the client's end memories occupied, easily influence the speed of service of client；Advertising creative data can also be stored in In the ROM of client, it will not be automatically cleared at this time when client is shut down or is powered off, the interior of client will not be occupied It deposits, but if the advertising creative data being stored in ROM deleted, then it then needs in addition to input and deletes instruction either The modes such as deletion delete the advertising creative data being stored in ROM manually.In embodiments of the present invention, can exist according to demand It is set before either step before this step or before this step and stores advertising creative data to local specific position It puts, can also be stored at random, this embodiment of the present invention is not limited.

Step 150, when client reaches the preloading opportunity, obtain the advertising creative data that are locally stored into Row displaying.

It is stored the aforementioned advertising creative data on preloading opportunity estimated will be corresponded to relative client local, So when the client reaches above-mentioned default Loading opportunity, then can obtain that the client is locally stored with it is above-mentioned default plus Load opportunity corresponding advertising creative data, to be shown.

It should be noted that the preloading opportunity in the embodiment of the present invention is estimated according to the usage history of client record Gained may not be the opportunity that client actual needs loads corresponding advertising creative data.For example, for advertisement of spreading its tail For, if 11 when dividing -20 according to during 18 that the preloading opportunity estimated in the history usage record of client is every day 55 Point, but if the user of client 30 divides at 20 and just opens the client, then preloading opportunity corresponding advertisement at this time The actual loaded opportunity of creative data is the above-mentioned booting moment, then the advertisement wound being locally stored can be obtained while booting Meaning data are shown.

Optionally, in embodiments of the present invention, the step 150 can further include：

Sub-step 151 when client reaches the preloading opportunity, judges whether the client meets the advertisement Fixed condition.

Sub-step 152 if the client meets the advertisement fixed condition, obtains the advertisement being locally stored Creative data is shown.

It has been observed that contain advertisement fixed condition in advertising creative data in embodiments of the present invention, then work as client When end reaches preloading opportunity, it is also necessary to further judge whether client meets the corresponding advertisement of advertising creative data and launch item Part.If client meets advertisement fixed condition, the advertising creative data being locally stored can be obtained and be shown；And if Client is unsatisfactory for advertisement fixed condition, then will not obtain the advertising creative data being locally stored and be shown.In addition, in this hair In bright embodiment, if client is unsatisfactory for the advertisement fixed condition, then can also be fed back to specifically situation is unsatisfactory for Client, client to be facilitated to be unsatisfactory for situation adjustment preloading opportunity according to specific.

For example, if the opportunity of preloading 55 11 divides, and currently reach the day of client when dividing -20 when being the 18 of every day 58 divide when phase is 22 days 18 December in 2016, then assuming that the section of default release time that advertisement fixed condition includes is 2016 January 1 24 days to 2017 December, then can then determine that client is currently unsatisfactory for advertisement fixed condition, then then will not The advertising creative data being locally stored are obtained to be shown；And if 58 when the date of client is 25 days 18 December in 2016 Point, then it can then determine that active client meets advertisement fixed condition, then can then obtain the advertising creative being locally stored Data are shown.

In embodiments of the present invention, it can be recorded according to the usage history of client, estimate the preloading of the client Opportunity；Advertisement preloading request is generated according to the preloading opportunity and is sent to adx；The adx is preloaded according to the advertisement Ask the bid request for including the preloading opportunity to dsp transmissions；It receives adx and preloads what request returned for the advertisement Advertising creative data；The advertising creative data are directed to the bid request return for including the preloading opportunity by dsp；By described in Advertising creative data are stored to local；When client reaches the preloading opportunity, the advertisement wound being locally stored is obtained Meaning data are shown.Thus reduction time delay is achieved, improves advertising accounts for the satisfaction to advertisement time limit demand Advantageous effect.

Embodiment two

With reference to Fig. 2, a kind of step flow chart of advertisement display method in the embodiment of the present invention is shown.

Step 210, it is installed to the client and preloads plug-in unit.

It in embodiments of the present invention, can be first pre- in client installation in order in client time limit following each step Plug-in unit is loaded, it is therein to preload the code that include in plug-in unit for sequentially performing each step in the embodiment of the present invention, that Working as client then voluntarily can sequentially perform preloading plug-in unit to perform each step in the embodiment of the present invention.In addition, pre- Adjustment can be set to perform the control of step in loading plug-in unit, so as to facilitate client user's either client admin's adjustment Realization method is one embodiment two of embodiment or other modes, this embodiment of the present invention is not limited.

Step 220, it is recorded according to the usage history of client, estimates the preloading opportunity of the client.

Optionally, in embodiments of the present invention, the step 220 can also further include：

Sub-step 221 records the usage history of specified application according to client, estimates finger described in the client terminal start-up Surely the startup time applied is as preloading opportunity.

In embodiments of the present invention, the use of specified application (Application, APP) that can also be directed to client is gone through The Records of the Historian is recorded, and is estimated client terminal start-up and is accordingly specified the startup time of application as preloading opportunity.Specified application therein all may be used To be set before the either step according to demand before this step or before this step, this present invention is implemented Example is not limited.

If for example, the user of a certain customer end A it is past it is daily 20 points open customer end A in Video Applications 1, with See TV play.So it can start 1 corresponding preloading opportunity of Video Applications using daily 20 points as customer end A.

Optionally, the available machine time or the startup time are a time zone.

It has been observed that the available machine time may be client in startup time in embodiments of the present invention and embodiment one Or a period of time region, i.e. period.And it is all only opened if client is specified using corresponding ad traffic in the specified application Dynamic moment displaying.Available machine time or startup time so in the embodiment of the present invention can be that client user may trigger startup Period where at the time of specified application.

By taking the startup time in the embodiment of the present invention as an example, if the user of a certain customer end A is to specified Video Applications 1 Usage history record it is as follows：

47 divide during 15 days 19 December in 2016, start Video Applications 1

47 divide during 15 days 20 December in 2016, close Video Applications 1

10 divide during 14 days 19 December in 2016, start Video Applications 1

30 divide during 14 days 20 December in 2016, close Video Applications 1

10 divide during 13 days 20 December in 2016, start Video Applications 1

50 divide during 13 days 20 December in 2016, close Video Applications 1

When the startup time for so estimating customer end A startup Video Applications 1 can be that above-mentioned startup Video Applications 1 are corresponding Minimum value in quarter to the period between maximum value, as every day 19 when 10 assign to 20 when 10 divide.

In addition, if a certain ad traffic in client is opened up when a certain specified application is in opening Show.The startup time so in embodiments of the present invention can also be the specified time of the application in starting state.

Still by taking the user of above-mentioned customer end A is to the usage history record of specified Video Applications 1 as an example.So at this time Minimum value at the time of starting the time as above-mentioned startup Video Applications 1 correspondence is in closing at the time of Video Applications 1 correspond to Maximum value, as every day 19 when 10 50 divide when assigning to 20.

Step 230, advertisement preloading request is generated according to the preloading opportunity and is sent to advertisement transaction platform；It is described wide It accuses transaction platform and the bid request for asking to include the preloading opportunity to party in request's platform transmission is preloaded according to the advertisement； The bid request further includes the first cookie marks of the advertisement transaction platform.

Step 240, the advertising creative data that advertisement transaction platform preloads request return for the advertisement are received；It is described Advertising creative data are as the cookie of party in request's platform client according to the first cookie identifier lookups with from described Attribute information, then selection and the attribute information and preloading opportunity from advertising database are extracted in client cookie The advertising creative data matched return to the advertisement transaction platform.

In embodiments of the present invention, bid request further includes the first cookie marks of adx, so as to facilitate DSP according to the One cookie is identified carries out cookie mapping (cookie mappings), and then search client with the cookie marks in DSP Cookie to extract attribute information from client cookie, then selection and the attribute information and pre- from advertising database The matched advertising creative data of Loading opportunity return to adx.The cookie of specific client includes identifying with the first cookie Cookie matched and corresponding with active user's.Current pre-add so can be then extracted from the cookie of client The corresponding client user's attribute of load opportunity corresponding ad traffic, ad traffic attribute, etc..Client user therein belongs to Property can include user's gender, the age, hobby, historical viewings record etc.；Ad traffic attribute can include advertisement position Size, advertisement position context, ad traffic displaying time, the corresponding region of ad traffic, etc..In embodiments of the present invention, Setting is needed from client cookie according to demand before either step that can be before this step or before this step The particular content that the attribute information of middle extraction is included is not limited this embodiment of the present invention.

And multiple and different advertising creative data can be stored in advertising database, and each advertising creative number It is wanted according to that can also have itself corresponding region requirement, time requirement, the requirement of advertisement position size, advertisement position context accordingly Ask, user requirement, etc..So from client cookie extract attribute information after, then can according to attribute information from Selection returns to adx with attribute information and preloading opportunity matched advertising creative data in advertising database.

Certainly, in embodiments of the present invention, can also will with attribute information and preload opportunity matched advertising creative Store path of the data in advertising database returns to ADX, and the store path then is sent to client again by ADX, by Client obtains advertising creative data according to store path；Advertising creative data can also directly be returned to ADX, then ADX is again Advertising creative data are sent to client；Store path is either returned into ADX, is obtained extensively according to store path by ADX Creative data is accused, advertising creative data are then sent to client；Etc..This embodiment of the present invention is not limited.This Store path in inventive embodiments is that is, acquisition address described in embodiment one.

Optionally, in embodiments of the present invention, the advertising creative data include reproduction time section.

In embodiments of the present invention, when DSP can also set the broadcasting of the advertising creative data in advertising creative data Between section.For example, if the preferential activity time in the ad content that a certain advertising creative data are included is December 24 in 2016 24 points to 2016 24 points of on December 30, of day, then the broadcasting of the advertising creative data can be set in the advertising creative data Period is 24 points to 2016 24 points of on December 30, of on December 24th, 2016.

Step 250, the advertising creative data are stored to local.

Step 260, whether the current time for judging the client is more than the reproduction time section.

So in embodiments of the present invention, it can be determined that whether the current time of client is more than respective advertisement creative data In reproduction time section.Specific client can obtain current time from the times application program such as clock of itself, also may be used To obtain current time from network, this embodiment of the present invention is not limited.It is obvious that if the current time of client surpasses Cross the reproduction time section of advertising creative data, then will not then show the advertising creative data；And if client it is current when Carve the reproduction time section for being less than advertising creative data, then reach advertising creative data corresponding preloading opportunity in client When, then it can obtain the advertising creative data and be shown.

For example, it is 24 points to 2016 12 of on December 24th, 2016 for the reproduction time section of aforementioned advertising creative data 24 points of the moon 30.If the current time of client is 16 days 18 December in 2016, then will not then show the advertising creative Data；And if when the current time of client is 26 days 18 December in 2016, then can then obtain the advertising creative data simultaneously Displaying.

Step 270, if the current time of client is more than the reproduction time section, the advertising creative number is not shown According to.

Step 280, the displaying results messages of the advertising creative data are not shown to party in request's platform return, for Party in request's platform is according to the displaying results messages adjustment for the displaying valency of the advertising accounts of the advertising creative data Value Data.

In order to avoid the advertising creative data not shown to bidding successfully but, corresponding advertiser accidentally receives advertising display expense With.It in embodiments of the present invention, can also be to wound if the current time of client is more than the reproduction time section of advertising creative data The corresponding dsp returns of meaning data do not show the displaying results messages of the advertising creative data, so that the dsp disappears according to displaying result Breath adjustment is for the displaying value data of the advertising accounts of advertising creative data.If remember for example, being worth in data in displaying The displaying value for the advertising creative data that record is not shown currently, then the advertising creative that will do not shown in data is then worth in displaying The corresponding display data of data is deleted；If either the advertising creative that not yet record is not shown currently in data is worth in displaying The displaying value of data, then can notify the DSP for the advertising creative data not shown without charging；Etc..It is right This embodiment of the present invention is not limited.

Step 290, after before the client reaches the preloading opportunity in first time period, by what is be locally stored Advertisement creation data are preloaded into caching.

It in embodiments of the present invention, can also be in client in order to further improve the displaying of advertising creative data delay After into first time period before preloading opportunity, first the advertisement creation data being locally stored are preloaded into caching. First time period therein can be according to demand before this step or before this step either step ask for and set It is fixed, this embodiment of the present invention is not limited.

For example, first time period can be set as 1 minute, then if client enters the previous minute on preloading opportunity Within namely client can reach preloading opportunity within 1 minute, then when can be by being locally stored with current preloading The corresponding advertisement creation data of machine are preloaded into caching.

Step 2110, when client reaches the preloading opportunity, from be loaded into caching in ad data into Row display.

So when client reaches preloading opportunity, then can directly from be loaded into caching in preload when The corresponding advertising creative data of machine are shown.In addition, in embodiments of the present invention, preloading opportunity is made according to client Gained is estimated with historical record, may not be the opportunity that client actual needs loads corresponding advertising creative data.Example Such as, preloading opportunity in the specified application 1 of customer end A, estimating 30 is divided for the 19 of every day when 19, and if this Secondary this specified 20 divide to when 19 40 and divides when using 1 actual loaded opportunity being 19, then when client reaches practical preloading During machine, it can just be shown from the ad data being loaded into caching.

Moreover, in embodiments of the present invention, whether the current time that can also judge the client is more than the broadcasting Period；If the current time of client is more than the reproduction time section, the advertising creative data are not shown.So as to To show advertising creative data according to advertising creative data reproduction time section demand in itself, avoid showing out of date or invalid Advertising creative data.And after the step of not showing the advertising creative data, do not shown to dsp returns described wide The displaying results messages of creative data are accused, for the dsp according to the displaying results messages adjustment for the advertising creative The displaying value data of the advertising accounts of data, can also avoid carrying out charging to the ad data not shown.

In addition, it in embodiments of the present invention, can be recorded according to the available machine time of the client in specified time section, in advance The available machine time of the client next time is estimated as the preloading opportunity.And according to use of the client to specified application Historical record is estimated and the startup time of application is specified described in the client terminal start-up as preloading opportunity.So as to be directed to Different ad traffics determines preloading opportunity using different modes, further improves the accuracy on preloading opportunity.

For embodiment of the method, in order to be briefly described, therefore it is all expressed as to a series of combination of actions, but this field Technical staff should know that the embodiment of the present invention is not limited by described sequence of movement, because implementing according to the present invention Example, certain steps may be used other sequences or are carried out at the same time.Secondly, those skilled in the art should also know, specification Described in embodiment belong to preferred embodiment, necessary to the involved action not necessarily embodiment of the present invention.

Embodiment three

A kind of advertisement display provided in an embodiment of the present invention is discussed in detail.

With reference to Fig. 3, a kind of structure diagram of advertisement display in the embodiment of the present invention is shown.

Preloading opportunity estimates module 310, for being recorded according to the usage history of client, estimates the pre- of the client Loading opportunity.

Optionally, in embodiments of the present invention, the preloading opportunity estimates module 310, can further include：

Ability judging submodule is estimated, for judging whether the client is supported to record according to usage history, estimates institute State the preloading opportunity of client.

Advertisement preloads request sending module 320, and request hair is preloaded for generating advertisement according to the preloading opportunity It send to advertisement transaction platform；The advertisement transaction platform preloads request according to the advertisement and includes institute to party in request's platform transmission State the bid request on preloading opportunity.

Advertising creative data reception module 330 returns for receiving advertisement transaction platform for advertisement preloading request The advertising creative data returned；The advertising creative data are directed to the bid request for including the preloading opportunity by party in request's platform It returns.

Advertising creative data memory module 340, for storing the advertising creative data to local.

Advertising creative data display module 350, for when client reaches the preloading opportunity, acquisition to be locally stored The advertising creative data be shown.

Optionally, in embodiments of the present invention, the advertising creative data display module 350, can further include：

Advertisement fixed condition judging submodule, for when client reaches the preloading opportunity, judging the client Whether end meets the advertisement fixed condition.

In embodiments of the present invention, it can be recorded according to the usage history of client, estimate the preloading of the client Opportunity；Advertisement preloading request is generated according to the preloading opportunity and is sent to advertisement transaction platform；The advertisement transaction platform The bid request for asking to include the preloading opportunity to party in request's platform transmission is preloaded according to the advertisement；Advertisement is received to hand over Easy platform preloads the advertising creative data of request return for the advertisement；The advertising creative data are by party in request's platform needle The bid request for including the preloading opportunity is returned；The advertising creative data are stored to local；Reach in client During the preloading opportunity, obtain the advertising creative data being locally stored and be shown.Thus achieve reduce the time prolong Late, advantageous effect of the advertising accounts for the satisfaction to advertisement time limit demand is improved.

Example IV

With reference to Fig. 4, a kind of structure diagram of advertisement display in the embodiment of the present invention is shown.

Plug-in unit installation module 410 is preloaded, plug-in unit is preloaded for being installed to the client.

Preloading opportunity estimates module 420, for being recorded according to the usage history of client, estimates the pre- of the client Loading opportunity.

Optionally, in embodiments of the present invention, the preloading opportunity estimates module 420, can also further include：

Optionally, in embodiments of the present invention, available machine time or the startup time are a time zone.

Advertisement preloads request sending module 430, and request hair is preloaded for generating advertisement according to the preloading opportunity It send to advertisement transaction platform；The advertisement transaction platform preloads request according to the advertisement and includes institute to party in request's platform transmission State the bid request on preloading opportunity.

Advertising creative data reception module 440 returns for receiving advertisement transaction platform for advertisement preloading request The advertising creative data returned；The bid request further includes the first cookie marks of the advertisement transaction platform；The advertisement Creative data is as the cookie of party in request's platform client according to the first cookie identifier lookups with from the client Attribute information is extracted in the cookie of end, then selection and the attribute information and preloading opportunity are matched from advertising database Advertising creative data return to the advertisement transaction platform.

Advertising creative data memory module 450, for storing the advertising creative data to local.

Preloading opportunity judgment module 460, for judge the current time of the client whether be more than the broadcasting when Between section.

Advertising creative data stop display module 470, if the current time for client is more than the reproduction time Section, then do not show the advertising creative data.

Results messages sending module 480 is shown, for not showing the advertising creative number to party in request's platform return According to displaying results messages, for party in request's platform according to the displaying results messages adjustment for the advertising creative number According to advertising accounts displaying be worth data.

Advertisement creation data preloaded components 490, for first before the client reaches the preloading opportunity After in period, the advertisement creation data being locally stored are preloaded into caching.

Advertising creative data display module 4110, for when client reaches the preloading opportunity, obtaining local deposit The advertising creative data of storage are shown.

In embodiments of the present invention, the advertising creative data display module 4110 can also further include：

First advertising creative data show submodule 4111, for when client reaches the preloading opportunity, from The ad data being loaded into caching is shown.

Moreover, in embodiments of the present invention, whether the current time that can also judge the client is more than the broadcasting Period；If the current time of client is more than the reproduction time section, the advertising creative data are not shown.So as to To show advertising creative data according to advertising creative data reproduction time section demand in itself, avoid showing out of date or invalid Advertising creative data.And after the step of not showing the advertising creative data, do not opened up to party in request's platform return Show the displaying results messages of the advertising creative data, so that party in request's platform is according to the displaying results messages adjustment needle Data are worth to the displaying of the advertising accounts of the advertising creative data, can also avoid counting the ad data not shown Take.

Embodiment five

A kind of advertising display devices provided in an embodiment of the present invention are discussed in detail.

With reference to Fig. 5, a kind of structure diagram of advertising display devices in the embodiment of the present invention is shown.

The equipment 500 includes：

Memory 510 is loaded with a plurality of executable instruction；

Processor 520 performs a plurality of executable instruction；The a plurality of executable instruction includes performing following steps Method：

The advertising creative data are stored to local；

For device embodiment, since it is basicly similar to embodiment of the method, so description is fairly simple, it is related Part illustrates referring to the part of embodiment of the method.

Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein. Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of system Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.

In the specification provided in this place, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.

Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of each inventive aspect, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor Shield the present invention claims the more features of feature than being expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim is in itself Separate embodiments all as the present invention.

Those skilled in the art, which are appreciated that, to carry out adaptively the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.It can be the module or list in embodiment Member or component be combined into a module or unit or component and can be divided into addition multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it may be used any Combination is disclosed to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so to appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power Profit requirement, abstract and attached drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation It replaces.

In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included certain features rather than other feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed One of meaning mode can use in any combination.

The all parts embodiment of the present invention can be with hardware realization or to be run on one or more processor Software module realize or realized with combination thereof.It will be understood by those of skill in the art that it can use in practice Microprocessor or digital signal processor (DSP) come realize in advertising display devices according to embodiments of the present invention some or The some or all functions of person's whole component.The present invention is also implemented as perform method as described herein one Divide either whole equipment or program of device (for example, computer program and computer program product).Such this hair of realization Bright program can may be stored on the computer-readable medium or can have the form of one or more signal.It is such Signal can be downloaded from internet website to be obtained either providing on carrier signal or providing in the form of any other.

It should be noted that the present invention will be described rather than limits the invention, and ability for above-described embodiment Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference mark between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any sequence.These words can be explained and run after fame Claim.

This application discloses A1, a kind of advertisement display method, including：

The advertising creative data are stored to local；

A2, the method as described in A1, it is described to be recorded according to the usage history of client, estimate the preloading of the client The step of opportunity, including：

A3, the method as described in A1, it is described to be recorded according to the usage history of client, estimate the preloading of the client The step of opportunity, including：

A4, the method as described in A1, the advertising creative data include reproduction time section, are then reached described in client During to the preloading opportunity, before obtaining the step of advertising creative data being locally stored are shown, further include：

A5, the method as described in A4, after the step of not showing the advertising creative data, further include：

A6, the method as described in A1, it is described when client reaches the preloading opportunity, obtain be locally stored it is described Before the step of advertising creative data are shown, further include：

A7, the method as described in A6, it is described when client reaches the preloading opportunity, obtain be locally stored it is described The step of advertising creative data are shown, including：

A8, the method as described in A1, it is described to be recorded according to the usage history of client, estimate the preloading of the client The step of opportunity, including：

A9, the method as described in A1, the advertising creative data include party in request's platform and are created for the advertisement The advertisement fixed condition for data of anticipating.

A10, the method as described in A9, it is described when client reaches the preloading opportunity, obtain the institute being locally stored The step of advertising creative data are shown is stated, including：

A11, the method as described in A1, the bid request further include the first cookie marks of the advertisement transaction platform Know, then the advertising creative data are included by party in request's platform for the bid request return for including the preloading opportunity：

A12, the method as described in A2 or A3, the available machine time or the startup time are a time zone.

A13, the method as described in 1, it is described to be recorded according to the usage history of client, estimate the preloading of the client Before the step of opportunity, further include：

It is installed to the client and preloads plug-in unit.

Disclosed herein as well is B14, a kind of advertisement display, including：

B15, the device as described in B14, the preloading opportunity estimate module, including：

B16, the device as described in B14, the preloading opportunity estimate module, including：

B17, the device as described in B14, the advertising creative data include reproduction time section, then in the advertising creative Before data display module, further include：

B18, the device as described in B17 after the advertising creative data stop display module, further include：

B19, the device as described in B14 before the advertising creative data display module, further include：

B20, the device as described in B19, the advertising creative data display module, including：

B21, the device as described in B14, the preloading opportunity estimate module, including：

B22, the device as described in B14, the advertising creative data include party in request's platform for the advertisement The advertisement fixed condition of creative data.

B23, the device as described in B22, the advertising creative data display module, including：

B24, the device as described in B14, the bid request further include the first cookie marks of the advertisement transaction platform Know, then the advertising creative data are included by party in request's platform for the bid request return for including the preloading opportunity：

B25, the device as described in B15 or B16, the available machine time or the startup time are a time zone.

B26, the device as described in B11 before the preloading opportunity estimates module, further include：

Disclosed herein as well is C27, a kind of advertising display devices, including：

Memory is loaded with a plurality of executable instruction；

The advertising creative data are stored to local；

Claims

1. a kind of advertisement display method, including：

Advertisement preloading request is generated according to the preloading opportunity and is sent to advertisement transaction platform；The advertisement transaction platform root The bid request for asking to include the preloading opportunity to party in request's platform transmission is preloaded according to the advertisement；

Receive the advertising creative data that advertisement transaction platform preloads request return for the advertisement；The advertising creative data The bid request return for including the preloading opportunity is directed to by party in request's platform；

The advertising creative data are stored to local；

2. according to the method described in claim 1, it is characterized in that, it is described according to the usage history of client record, estimate institute The step of stating the preloading opportunity of client, including：

It is recorded according to the available machine time of the client in specified time section, estimates the available machine time of the client next time and make For the preloading opportunity.

3. according to the method described in claim 1, it is characterized in that, it is described according to the usage history of client record, estimate institute The step of stating the preloading opportunity of client, including：

The usage history of specified application is recorded according to client, when estimating the startup that application is specified described in the client terminal start-up Between be used as preloading opportunity.

4. according to the method described in claim 1, it is characterized in that, the advertising creative data include reproduction time section, then Described when client reaches the preloading opportunity, the step that the advertising creative data being locally stored are shown is obtained Before rapid, further include：

5. according to the method described in claim 4, it is characterized in that, after the step of not showing the advertising creative data, It further includes：

The displaying results messages of the advertising creative data are not shown to party in request's platform return, so that the party in request puts down Platform is worth data according to the displaying results messages adjustment for the displaying of the advertising accounts of the advertising creative data.

6. according to the method described in claim 1, it is characterized in that, described when client reaches the preloading opportunity, obtain Before the step of advertising creative data being locally stored is taken to be shown, further include：

Before the client reaches the preloading opportunity in first time period after, the advertisement creation data that will be locally stored It is preloaded into caching.

7. according to the method described in claim 6, it is characterized in that, described when client reaches the preloading opportunity, obtain The step of advertising creative data being locally stored is taken to be shown, including：

8. according to the method described in claim 1, it is characterized in that, it is described according to the usage history of client record, estimate institute The step of stating the preloading opportunity of client, including：

If the client is not supported to record according to usage history, the preloading opportunity of the client is estimated, then is received wide Accuse the preloading opportunity that transaction platform is sent；The preloading opportunity by the advertisement transaction platform according to history dispensing note down into Row is estimated to obtain.

9. a kind of advertisement display, including：

Preloading opportunity estimates module, for being recorded according to the usage history of client, when estimating the preloading of the client Machine；

Advertisement preloads request sending module, and advertisement is sent to for generating advertisement preloading request according to the preloading opportunity Transaction platform；The advertisement transaction platform preloads request according to the advertisement and includes the preloading to party in request's platform transmission The bid request on opportunity；

Advertising creative data reception module preloads the advertisement of request return for receiving advertisement transaction platform for the advertisement Creative data；The advertising creative data are directed to the bid request return for including the preloading opportunity by party in request's platform；

Advertising creative data display module, for when client reaches the preloading opportunity, obtain be locally stored it is described Advertising creative data are shown.

10. a kind of advertising display devices, including：

Memory is loaded with a plurality of executable instruction；

Processor performs a plurality of executable instruction；The a plurality of executable instruction includes the method for performing following steps：

The advertising creative data are stored to local；