CN108256879A - Rate adjusting method, device and equipment are launched in a kind of advertisement - Google Patents
Rate adjusting method, device and equipment are launched in a kind of advertisement Download PDFInfo
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Abstract
The invention discloses a kind of advertisements to launch rate adjusting method, device and equipment, is related to field of computer technology.The method, including：Obtain the value wear rate at targeted advertisements account current time；The expection total value consumption data being worth according to the consumption in rate calculations specified time window；The surplus value data of the forecast consumption total value corresponding specified time window current with targeted advertisements account are compared；Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.Solves the problem of existing advertisement placement method advertisement dispensing speed is unbalanced, influences advertisement delivery effect and inadequate applicability.It achieves and improves the advantageous effect that portfolio effect and applicability are launched in advertisement.
Description
Technical field
The present invention relates to field of computer technology, and in particular to rate adjusting method, device and equipment are launched in a kind of advertisement.
Background technology
RTB (RealTime Bidding, real time bid), be it is a kind of using third party technology in millions of websites
The upper technology of bidding assessed and bid for each user displaying behavior.It is different from making a big purchase the dispensing frequency in large quantities, it is real
When bid and evaded invalid audient and reach, bought for significant user.Its core is DSP (Demand Site
Platform, party in request's platform), RTB can bring more advertisement sales volumes, realize that sales process is automatic for media
Change and lower the expenditure of general expenses.And with quick universal and mobile network environment increasingly ripe, the shifting of smart mobile phone
Dynamic DSP markets will further be excavated, and sequencing purchase will be as the main trend in digital marketing epoch.
In Internet advertising market, a DSP can listen to a large amount of flow in real time, and DSP can be with
At least one advertiser establishes contact, then advertiser can participate in flow by DSP according to the demand of itself and bid, and competing
By corresponding advertising display in the corresponding advertisement position of successful flow of bidding after valency success.And in practical applications, there are one
A little advertisers such as game advertisement is main wish the dispensing its advertisement whole day in all periods.Present DSP's is wide
It accuses jettison system and generally carries out advertisement dispensing using following two schemes：First, it is evenly distributed dispensing by the hour；Second, according to
The advertisement that the advertisement input situation of same each hour of advertiser's yesterday is divided in portion today is launched.
But for the first scheme, the advertisement within each hour can not be adjusted and launch speed, if each small
When the interior spending on ads by belonging to this hour be finished, then pause is then needed to launch until next hour, so as to cause wide
It is unbalanced to accuse dispensing speed, influences advertisement delivery effect；And for second scheme, then necessarily require current slot corresponding
Meet whole day yesterday and launch advertisement, and need to obtain the spending on ads of yesterday each hour, and otherwise can not continue advertisement
It launches, the applicability launched so as to cause advertisement is inadequate.
Invention content
In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly
Rate adjusting method is launched in a kind of advertisement for stating problem, speed adjust device is launched in a kind of advertisement and a kind of corresponding advertisement is launched
Speed adjust equipment.
One side according to the present invention provides a kind of advertisement and launches rate adjusting method, including：
Obtain the value wear rate at targeted advertisements account current time；
The expection total value consumption data being worth according to the consumption in rate calculations specified time window；
By the residual valence of the forecast consumption total value corresponding specified time window current with targeted advertisements account
Value Data is compared；
Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.
Optionally, the step of value wear rate at the acquisition targeted advertisements account current time, including：
The decreasing value of monitoring objective advertising accounts surplus value data；
At the time of the decreasing value divided by last time decreasing value occur and it is current at the time of there is decreasing value between time
Difference obtains the value wear rate at the targeted advertisements account current time.
Optionally, the step of value wear rate at the acquisition targeted advertisements account current time, including：
Rate is launched in the advertisement for obtaining targeted advertisements account current time；
According to the unit value data that unit advertisement is launched, the value consumption at the targeted advertisements account current time is calculated
Rate.
Optionally, the step of rate is launched in the advertisement for obtaining targeted advertisements account current time, including：
Monitor the response successful result that advertisement transaction platform returns in a nearest chronomere；It is described response successful result by
Advertisement transaction platform generates after the response of bidding that party in request's platform is sent for each flow is received after bidding successfully；Institute
State the ad data that response of bidding includes a targeted advertisements account；
Extraction belongs to the response successful result of targeted advertisements account from the response successful result；
Belong to the responding successfully as a result, counting the targeted advertisements account current time of targeted advertisements account according to described
Rate is launched in advertisement.
Optionally, it is described according to unit advertisement launch unit value data, calculate the targeted advertisements account it is current when
The step of value wear rate at quarter, including：
According to the price of the corresponding ad data of each response successful result, the unit value number that unit of account advertisement is launched
According to；
The unit value data that unit advertisement is launched, which are multiplied by advertisement, launches rate, obtains targeted advertisements account current time
It is worth wear rate.
Optionally, the step of value wear rate at the acquisition targeted advertisements account current time, including：
Monitor the response successful result that advertisement transaction platform returns in a nearest chronomere；It is described response successful result by
Advertisement transaction platform generates after the response of bidding that party in request's platform is sent for each flow is received after bidding successfully；Institute
State the ad data that response of bidding includes a targeted advertisements account；
Extraction belongs to the response successful result of targeted advertisements account from the response successful result；
According to the response successful result for belonging to targeted advertisements account ad data corresponding with successful result is responded
Price calculates the value wear rate at targeted advertisements account current time.
Optionally, it is described that the advertisement dispensing rate for being directed to each advertisement of targeted advertisements account is adjusted according to comparison result
Whole step, including：
When the forecast consumption total value is more than the surplus value data, then reduces the advertisement and launch rate, until
Advertisement after reduction launches the corresponding expected total value consumption data of rate and is not more than the surplus value data.
Optionally, it is described to reduce the advertisement dispensing rate, until the corresponding expection of advertisement dispensing rate after reducing is total
The step of consumption data is less than the surplus value data is worth, including：
Rate is launched in the advertisement for obtaining targeted advertisements account current time；
With the first ratio than preceding primary low specified numerical value, launch rate from the advertisement at current time and take first ratio
The first advertisement launch rate；
The value wear rate at current time is multiplied by with first ratio, obtains the first value wear rate；
The first total value consumption data in specified time window is calculated according to the first value wear rate；
Judge the first total value consumption data whether no more than the surplus value data；
If the first total value consumption data is more than the surplus value data, enter with primary low more specified than preceding
First ratio of numerical value launches rate from the advertisement at current time and the first advertisement of first ratio is taken to launch the step of rate
Suddenly；
If the first total value consumption data is not more than the surplus value data, the advertisement at current time is adjusted
It launches rate and launches rate for first advertisement.
Optionally, it is described that the advertisement dispensing rate for being directed to each advertisement of targeted advertisements account is adjusted according to comparison result
Whole step, including：
When the forecast consumption total value is equal to the surplus value data, then the advertisement is not adjusted and launches rate；
When the forecast consumption total value be less than the surplus value data, then judge the forecast consumption total value and institute
Whether the difference for stating surplus value data is more than first threshold；
If the difference of the forecast consumption total value and the surplus value data is not more than first threshold, do not adjust
Rate is launched in the advertisement；
If the difference of the forecast consumption total value and the surplus value data is more than first threshold, improve described in
Rate is launched in advertisement, until the corresponding forecast consumption total value of rate is launched in the advertisement after improving is not more than the surplus value number
According to, and it is not more than first threshold with the difference of the surplus value data.
Optionally, it is described that the advertisement dispensing rate for being directed to each advertisement of targeted advertisements account is adjusted according to comparison result
Whole step, including：
When reducing advertisement dispensing rate, after the flow for receiving advertisement transaction platform transmission in party in request's platform, reduce
Ratio is chosen to the ad data of the targeted advertisements account；
When improving advertisement dispensing rate, after the flow for receiving advertisement transaction platform transmission in party in request's platform, improve
Ratio is chosen to the ad data of the targeted advertisements account.
According to another aspect of the present invention, it provides a kind of advertisement and launches speed adjust device, including：
Wear rate acquisition module is worth, for obtaining the value wear rate at targeted advertisements account current time；
It is expected that total value consumption data computing module, for being worth in rate calculations specified time window according to the consumption
Expection total value consumption data；
Comparison module, for by the forecast consumption total value corresponding specified time current with targeted advertisements account
The surplus value data of window are compared；
Rate adjustment module is launched in advertisement, for according to comparison result to being directed to the advertisement of each advertisement of targeted advertisements account
Rate is launched to be adjusted.
Optionally, the value wear rate acquisition module, including：
Decreasing value monitoring submodule, for the decreasing value of monitoring objective advertising accounts surplus value data；
First value wear rate acquisition submodule, at the time of for the decreasing value divided by last time decreasing value to occur with
It is current at the time of there is decreasing value between time difference, obtain the value consumption speed at the targeted advertisements account current time
Rate.
Optionally, the value wear rate acquisition module, including：
Rate acquisition submodule is launched in advertisement, and rate is launched in the advertisement for obtaining targeted advertisements account current time；
Second value wear rate acquisition submodule, for the unit value data launched according to unit advertisement, calculates institute
State the value wear rate at targeted advertisements account current time.
Optionally, rate acquisition submodule is launched in the advertisement, including：
Successful result monitoring unit is responded, is responded into for monitor that advertisement transaction platform in a nearest chronomere returns
Work(result；The response successful result is receiving party in request's platform bidding for the transmission of each flow by advertisement transaction platform
After response, generated after bidding successfully；The response of bidding includes the ad data of a targeted advertisements account；
Successful result extraction unit is responded, for extracting the sound for belonging to targeted advertisements account from the response successful result
Answer successful result；
Counting rate unit is launched in advertisement, for belonging to the response success of targeted advertisements account according to as a result, statistics
Rate is launched in the advertisement at the targeted advertisements account current time.
Optionally, the second value wear rate acquisition submodule, including：
Unit value Data Computation Unit for the price according to the corresponding ad data of each response successful result, calculates
The unit value data that unit advertisement is launched；
Wear rate acquiring unit is worth, being multiplied by advertisement for the unit value data that unit advertisement is launched launches rate,
Obtain the value wear rate at targeted advertisements account current time.
Optionally, the value wear rate acquisition module, including：
Successful result monitoring submodule is responded, for monitoring the response that advertisement transaction platform returns in a nearest chronomere
Successful result；The response successful result is receiving party in request's platform for the competing of each flow transmission by advertisement transaction platform
After valency response, generated after bidding successfully；The response of bidding includes the ad data of a targeted advertisements account；
Successful result extracting sub-module is responded, belongs to targeted advertisements account for being extracted from the response successful result
Respond successful result；
Third is worth wear rate acquisition submodule, for belonging to the response successful result of targeted advertisements account according to
The price of ad data corresponding with response successful result calculates the value wear rate at targeted advertisements account current time.
Optionally, rate adjustment module is launched in the advertisement, including：
Rate is launched in advertisement reduces submodule, is more than the surplus value data for working as the forecast consumption total value,
It then reduces the advertisement and launches rate, until the advertisement after reducing is launched the corresponding expected total value consumption data of rate and is not more than
The surplus value data.
Optionally, rate is launched in the advertisement reduces submodule, including：
Rate acquiring unit is launched in advertisement, and rate is launched in the advertisement for obtaining targeted advertisements account current time；
Rate acquiring unit is launched in first advertisement, for the first ratio than preceding primary low specified numerical value, from it is current when
The advertisement at quarter launches rate and the first advertisement of first ratio is taken to launch rate；
First value wear rate acquiring unit, the value for being multiplied by current time with first ratio consume speed
Rate obtains the first value wear rate；
First total value consumption data computing unit, for being calculated in specified time window according to the first value wear rate
The first total value consumption data；
Judging unit, for judging the first total value consumption data whether no more than the surplus value data；Such as
First total value consumption data described in fruit is more than the surplus value data, then launches rate acquiring unit into the first advertisement；
If the first total value consumption data is not more than the surplus value data, rate adjustment unit is launched into advertisement；
Rate adjustment unit is launched in advertisement, and the advertisement for adjusting current time is launched rate and launched for first advertisement
Rate.
Optionally, rate adjustment module is launched in the advertisement, including：
First advertisement launches rate and keeps submodule, for working as the forecast consumption total value equal to the surplus value number
According to not adjusting the advertisement then and launch rate；
Judging submodule for working as the forecast consumption total value less than the surplus value data, then judges described pre-
Whether the difference that the phase consumes total value and the surplus value data is more than first threshold；
Second advertisement launches rate and keeps submodule, if for the forecast consumption total value and the surplus value number
According to difference no more than first threshold, then do not adjust the advertisement and launch rate；
Advertisement launches rate and improves submodule, if for the forecast consumption total value and the surplus value data
Difference is more than first threshold, then improves the advertisement and launch rate, disappears until the corresponding expection of rate is launched in the advertisement after improving
Total value is consumed no more than the surplus value data, and is not more than first threshold with the difference of the surplus value data.
Optionally, rate adjustment module is launched in the advertisement, including：
Speed adjust submodule is launched in first advertisement, for when reducing advertisement dispensing rate, being received in party in request's platform
After the flow sent to advertisement transaction platform, reduce and ratio is chosen to the ad data of the targeted advertisements account；
Speed adjust submodule is launched in second advertisement, for when improving advertisement dispensing rate, being received in party in request's platform
After the flow sent to advertisement transaction platform, improve and ratio is chosen to the ad data of the targeted advertisements account.
According to another aspect of the present invention, it provides a kind of advertisement and launches speed adjust equipment, including：
Memory is loaded with a plurality of executable instruction；
Processor performs a plurality of executable instruction；The a plurality of executable instruction includes performing the side of following steps
Method：
Obtain the value wear rate at targeted advertisements account current time；
The expection total value consumption data being worth according to the consumption in rate calculations specified time window；
By the residual valence of the forecast consumption total value corresponding specified time window current with targeted advertisements account
Value Data is compared；
Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.
Advertisement dispensing rate adjusting method according to the present invention can obtain the value at targeted advertisements account current time and disappear
Consume rate；The expection total value consumption data being worth according to the consumption in rate calculations specified time window；By the expection
The surplus value data of the consumption total value corresponding specified time window current with targeted advertisements account are compared；According to
Comparison result is launched rate to the advertisement for being directed to each advertisement of targeted advertisements account and is adjusted.Thus existing advertisement is solved
It is unbalanced that speed is launched in put-on method advertisement, the problem of influencing advertisement delivery effect and inadequate applicability.It achieves and improves
The advantageous effect of portfolio effect and applicability is launched in advertisement.
Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field
Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 shows that the step flow chart of rate adjusting method is launched in a kind of advertisement according to an embodiment of the invention；
Figure 1A shows a kind of schematic diagram of RTB processes according to an embodiment of the invention；
Figure 1B shows a kind of system architecture schematic diagram according to an embodiment of the invention.
Fig. 2 shows the step flow charts that rate adjusting method is launched in a kind of advertisement according to an embodiment of the invention；
Fig. 3 shows that the step flow chart of rate adjusting method is launched in a kind of advertisement according to an embodiment of the invention；
Fig. 4 shows that the step flow chart of rate adjusting method is launched in a kind of advertisement according to an embodiment of the invention；
Fig. 5 shows that the structure diagram of speed adjust device is launched in a kind of advertisement according to an embodiment of the invention；
Fig. 6 shows that the structure diagram of speed adjust device is launched in a kind of advertisement according to an embodiment of the invention；
Fig. 7 shows that the structure diagram of speed adjust device is launched in a kind of advertisement according to an embodiment of the invention；
Fig. 8 shows that the structure diagram of speed adjust device is launched in a kind of advertisement according to an embodiment of the invention；
And
Fig. 9 shows that the structure diagram of speed adjust equipment is launched in a kind of advertisement according to an embodiment of the invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
Embodiment one
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches rate adjusting method.
With reference to Fig. 1, a kind of step flow chart of advertisement dispensing rate adjusting method in the embodiment of the present invention is shown.
Step 110, the value wear rate at targeted advertisements account current time is obtained.
RTB be it is a kind of using third party technology on millions of websites for each user show behavior carry out
Assessment and the technology of bidding of bid.Such as the schematic diagram that Figure 1A is RTB processes, RTB processes are related to advertisement transaction (Ad
Exchange, ADX) platform, DSP and supplier's platform (Sell-Side Platform, SSP).Its core is DSP platform,
The headquarter that DSP platform is launched such as display type advertisement bidding：The first step is by its data tracing ability, to send with user
Show the request of information；Second step DSP platform calculates user according to predictive algorithm and shows value, and returns to sound of bidding bidding
Answer engine；Third walks, and instruction issuing to ad trafficking system, ad code is loaded onto each medium, is ultimately transferred to most precisely
User.
Wherein, DSP platform allows advertiser and advertising organizations more easily to access and more effectively buy advertisement base
It deposits, because the platform summarizes the inventory of various advertisement transaction platforms.There is this platform, it is numerous there is no need to occur another again
Trivial purchase step --- purchase request.The publisher that SSP can allow also intervenes advertisement transaction, so as to make their inventory's advertisement position
It can use.By this platform, publisher wishes that their inventory's advertisement position can obtain highest effectively every thousand displaying expenses,
Without being gone out with sale at low prices.One online advertisement market that is open, publisher and advertiser being linked together
(being similar to stock exchange).Advertisement position stock in transaction platform might not all be premium inventory, as long as publisher is wanted
It provides, can inside find.
The detailed process of RTB is exemplified below：
Step 1, user uses browser access online media sites, such as website A.Website A is by the content of this website, such as
It hears, is presented to the user.At the same time, online media sites also can show advertisement to user on some advertisement positions.Although online media sites
Groundwork be to show the content of high-quality to user, it also requires made money by advertisement, so that providing the industry of content
Business can be continued.They can use the sales team sale advertising inventory of oneself.However, for online media sites,
RTB is the channel of more and more important sale advertising inventory.Here we assume that A decisions in website pass through upper right corner advertisement position
RTB modes are sold.
Step 2, website A passes information to advertisement transaction platform.The information of transmission includes URL (Uniform
Resource Locator, uniform resource locator), location advertising, user Cookie ID (Cookie Identity,
Cookie Identity Codes) etc..
Step 3, advertisement transaction platform tissue is once bidded, and is bidded response to multiple DSP transmitted traffics.It is assumed that advertiser 1
Be DSP one of them.
Step 4, when the flow that 1 corresponding DSP servers of advertiser receive advertisement transaction platform is bidded response, by data
Pass to engine of bidding.
Step 5, engine of bidding sends User ID to user and advertisement main information database, sees the demand of user and advertiser
Whether match.
Step 6, engine of bidding receives the information of user and advertiser, and decides whether to participate in bidding and competitive bidding valency
Lattice.
Step 7, engine of bidding generates a bid response, and passes it on DSP servers.Response of bidding includes competitive bidding
Price and which Advertisement Server the other information such as advertising creative such as are obtained from.
Step 8, the transmission of 1 corresponding DSP servers of advertiser, which is bidded, responds to advertisement transaction platform.
Step 9, advertisement transaction platform carries out competing after the response of all DSP servers or deadline arrival is received
It claps.For example, the deadline of advertisement transaction platform is 100ms, then refer to advertisement transaction platform transmitted traffic bid response with
The time difference for receiving DSP bid responses need to be in deadline.It is assumed that advertiser 1 is the winner of this advertisement bidding transaction.
Step 10, the winner of advertisement transaction platform notice user browser auction.Browser send advertisement exposure ask to
Advertisement Server where advertising creative.
Step 11, Advertisement Server sends browser of the advertising creative to user.
Step 12, user sees the advertisement on website.If that user is interested in the advertisement, he can click advertisement,
Hence into the landing page of advertiser.The website of user browse advertisements master, may take further action.It is if for example, wide
It is an e-commerce company to accuse master, and user may carry out single purchase activity on e-commerce website.
Such as a kind of system architecture schematic diagram that Figure 1B is the application.BidPacing, traffic_pacing therein and
Campaign_pacing is newly-increased module and newly-increased tables of data.BidPacing modules are responsible for reading traffic_consume_
Data in realtime calculate the K values of flow and campaign, by result be recorded in traffic_pacing and
Campaign_pacing two is opened in table.Wherein json (JavaScript Object Notation, a kind of data of lightweight
Exchange format) daily records of the log for json forms, local Storage are local storage space, adserver is advertising creative number
It is DSP servers according to storage server, dspserver, isearch is searching module, and adselector is selecting module.
As table 1 be campaign_pacing tables a kind of designing scheme because advertiser may adjust budget, here
There is no by the budget of campaign be not put into here come, have special thread regularly read related budget and
balance.Such as a kind of designing scheme that table 2 is traffic_pacing tables.
A kind of designing scheme of table 1.campaign_pacing tables
A kind of designing scheme of table 2.traffic_pacing tables
| id | From increasing id | Integer |
| date | Date | Date |
| timezone | Time zone | Integer |
| trafficType | Discharge pattern, ambition or dsp | Enum |
| trafficSource | Traffic source, PC_WEB, MOBILE_WEB, APP | Enum |
| hour | One hour value | Integer |
| historyTraffic | Meet the current hour total flow of dimension values today | integer |
Because there is no campaignid in traffic_consume_realtime tables, it is therefore desirable to when initialization
Database is inquired, the mapping relations of solutionid and campaignid is obtained and this mapping relations is stored in memory
In.
A concordance list using campaignid as key is needed in memory, the value of table is the relevant letters of campaigin
Breath:
K values current pacing
weightedPacing weightedPacing
HistoryCost is currently spent today
Budget budgets
Balance account balances
Timezone time zones
TrafficType discharge patterns (effect/selected)
Because the budget of advertiser and remaining sum can change, need to be responsible for periodically obtaining from database there are one thread newest
Budget and balance amount information.
Historical traffic data (totalTraffic), the residual flow of estimating when calculating K values need flow histories data.Number
It is the data on flows of yesterday in traffic_pacing tables according to source.It disposably loads and initializes when servicing and starting.
Support time zone, discharge pattern, the whole flow of campaign release time section query histories.
Data on flows today (historyTraffic), data structure is identical with totalTraffic, and data source is
Data in traffic_pacing tables until today to current time.It loads and initializes during startup of server.Per minute
According to data update historyTraffic newest in traffic_consume_realtime tables.Support time zone, discharge pattern,
The flow that campaign release times section has generated until inquiring today to current time.
First, main business workflow：
1st, it initializes
Step1. the traffic data of the previous day are built.
A. the data of the previous day in traffic_consume_realtime are read；
B. according to soludionid inquire database obtain belonging to campaign and advertiser data, acquisition
The remaining sum of the budget of campaign, waiting plan and advertiser and affiliated time zone；
B. the mapping table of portion solutionid to campagin is preserved in memory；
C. portion campaign information tables are preserved in memory；
D. it is obtained according to the ns of traffic_consume_realtime, logtime, exchange fields and inquiry
Time-zone information, build the flow distribution tables of data total_traffic of different time zone.The precision of data is impression/
Hour.
Step2. the traffic history data on the structure same day.
A. the data on the same day in traffic_consume_realtime are read；
B. the campaign mapping tables belonging to solution are inquired, if it does not exist, then going in database to inquire corresponding
The relevant information of campaign；
C. the campaign information tables in memory are updated；
D. it is obtained according to the ns of traffic_consume_realtime, logtime, exchange fields and inquiry
Time-zone information, obtain traffic_history data, the precision of data is impression/ hours；
E. the historyCost of campaign is updated according to the money fields of traffic_consume_realtime.
Step3. initial campaign_pacing data are calculated.
A. the campaign information tables in memory are traversed；
B. the K values of campaign are calculated according to formula according to total_traffic and traffic_history, and more
Newly in campain information tables.
Step4. the traffic_pacing tables and campaign_pacing tables in database are generated.
A. using the total_traffic tables in memory and traffic_history tables and campagin information tables as one
A affairs are saved in the traffic_pacing tables of database and campaign_pacing tables.
2nd, more new technological process
Traffic_consume_realtime is read in the timing of a.pacing modules, per minute to read once；
B. the mapping table of solution to campaign is inquired, if it does not exist, then going in database to inquire corresponding
The relevant information of campaign；
C. the campaign information tables in memory are updated；
D. it is obtained according to the ns of traffic_consume_realtime, logtime, exchange fields and inquiry
Time-zone information, update the traffic_history data of this current hour；
E. the campaign information tables in memory are traversed；
F. the K values of campaign are calculated according to formula according to total_traffic and traffic_history, and more
Newly in campaign information tables；
G. it by the traffic_history in memory, is updated with updated campaign data as affairs to data
In the traffic_pacing tables in library and campaign_pacing tables；
It h. will be in this newer log recording to local disk.
2nd, failover flow：
1st, normally restore flow
Step1. restore internal storage data
A. campaign_pacing and traffic_pacing tables are read；
B. the campaign data in memory are rebuild, need to inquire budget, remaining sum, during advertiser according to campaignid
The information such as area, discharge pattern；
C. the totalTraffic in the data reconstruction memory in traffic_pacing tables and
HistoryTraffic data.
Step2：Restart to calculate
A. according to the lastid of campaign_pacing, id is read from traffic_consume_realtime tables>
The data of lastid calculate；
B. the data on flows recalculated is updated into the historyTraffic tables in memory；
C. campaign tables are traversed, calculate the K values of all campaign；
D. it by the traffic_history in memory, is updated with updated campaign data as affairs to data
In the traffic_pacing tables in library and campaign_pacing tables.
2nd, treatment on special problems
Situation 1:If hanging when the first day terminates soon, then the second talent gets up
A. the data more than lastid are all read out, looks at whether data have across day.Yesterday in traffic_pacing
Data become totalTraffic, the data of today become historyTraffic.Build campaign_pacing today
Data；
B. the K values of campaign are recalculated；
C. by totalTraffic, the historyTraffic in memory, with updated campaign data as thing
In business update to the traffic_pacing tables of database and campaign_pacing tables.
Situation 2:If hanging too long, every one day
It, need to be by the traffic_consume_ of yesterday and today because traffic_pacing tables do not have the data of yesterday
The data of realtime are read out, and are reconstructed internal storage data and relevant table, are then write traffic_pacing, be finally only basis
Lastid restarts to calculate.
3rd, Reader loads data flow
A.reader timing loading data, for example, per minute read once；
B.reader reads campaign_pacing tables, obtains one<campaignid,K>Between mapping table；
C. will<campaignid,K>Mapping table be loaded into isearch, then isearch modules then can basis<
campaignid,K>Mapping table searched respectively from adserver and dspserver corresponding advertising creative data and
The surplus value data of targeted advertisements account.
It has been observed that each advertiser when bidding to a certain advertisement position, needs to bid by DSP platform, that
Each advertiser then needs to correspond to advertiser's mark of existence anduniquess, the as advertisement in the embodiment of the present invention in DSP platform
Account.So rate is launched in order to adjust the advertisement of certain advertiser in DSP platform, then the corresponding advertising accounts of the advertiser are
For targeted advertisements account.The value at targeted advertisements account current time can be then obtained according to demand in embodiments of the present invention to disappear
Consume rate.Value wear rate therein can include cost of the interior targeted advertisements account in advertisement is launched per unit time.
It in embodiments of the present invention, can be first in order to obtain the value wear rate at targeted advertisements account current time
Obtain before current time in the first preset time period the targeted advertisements account value consumption, then with the value consumption with
Value wear rate of the ratio of first preset time period as current target advertising accounts, the first preset time therein
Section can be set according to demand, this embodiment of the present invention is not limited.Certainly, in embodiments of the present invention can also
The value wear rate at targeted advertisements account current time is calculated and obtained using other any methods availalbes, it is real to this present invention
Example is applied also to be not limited.
Step 120, the expection total value consumption data being worth according to the consumption in rate calculations specified time window.
After the value wear rate at current time is obtained, you can be calculated using the value wear rate specified
Expection total value consumption data in time window.Wherein specified time window can be since any time every day when
Between section, then being expected total value consumption data at this time, to could be provided as since current time target at the appointed time window wide
Account is accused to consume the forecast consumption value that value rate carries out advertisement dispensing.For example, current time was 8 o'clock sharps, specified time
Window is 12 hours, and for a certain targeted advertisements account, the value wear rate at current time is 100 yuan/hour, then from working as
The preceding moment, the expection total value consumption data of the targeted advertisements account was 100*12, is 1200 yuan to 20 points.
In addition, specified time window can be the daily middle set time to start the period terminated to the set time, then
It is expected that total value consumption data may be set to be at the appointed time in window since current time to the specified time window
At the end of, targeted advertisements account is worth with consuming the forecast consumption of value rate progress advertisement dispensing.For example, current time is 8
O'clock sharp, specified time window be totally 24 hours from daily 0 point to 24 points, for a certain targeted advertisements account, current time
Value wear rate is 100 yuan/hour, then the targeted advertisements account at the appointed time expection total value consumption number in window
According to for (24-8) * 100, as 1600 yuan.
In embodiments of the present invention, specified time window therein can according to demand before this step or this
It is set before either step before step, this embodiment of the present invention is not limited.
Step 130, by the forecast consumption total value corresponding specified time window current with targeted advertisements account
Surplus value data be compared.
In practical applications, the rate of advertisement is launched to ensure targeted advertisements account in each period, it can be advance
Targeted advertisements accounts at the appointed time corresponding total price Value Data in window is set, then the surplus value number of specified time window
According to as total price Value Data and the difference of value data launched.
In order to determine that current time corresponding consumption value rate is higher or relatively low, in embodiments of the present invention, need
It will be for the forecast consumption total value of the same targeted advertisements account corresponding specified time current with targeted advertisements account
The surplus value data of window are compared.Before being compared, need forecast consumption total value and surplus value data
It is scaled identical unit.
Step 140, rate is launched to the advertisement for being directed to each advertisement of targeted advertisements account according to comparison result to be adjusted.
It is obvious that if the corresponding forecast consumption total value of same targeted advertisements account is more than surplus value data, say
The advertisement dispensing rate of the bright targeted advertisements account at this time is bigger than normal, needs accordingly to turn advertisement dispensing rate down at this time；And if
Forecast consumption total value is less than surplus value data, then illustrates that the advertisement dispensing rate of the targeted advertisements account at this time is less than normal, this
When need by advertisement dispensing rate accordingly tune up.
In embodiments of the present invention, it can calculate first since current time at the appointed time window and run out of residue
It is worth the corresponding theoretical advertisement of data and launches rate, it is theoretical wide that the advertisement of the targeted advertisements account then is launched speed adjust
It accuses and launches rate；Either it is anticipated that the settings adjustment advertisement such as consumption total value and the ratio of surplus value data or difference is thrown
Put ratio of rate, etc..It in embodiments of the present invention, can be according to demand before this step or before this step
Either step before set adjustment advertisement launch rate specific method and principle, this embodiment of the present invention is not limited
It is fixed.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
Embodiment two
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches rate adjusting method.
With reference to Fig. 2, a kind of step flow chart of advertisement dispensing rate adjusting method in the embodiment of the present invention is shown.
Step 210, the decreasing value of monitoring objective advertising accounts surplus value data.
In practical applications, if DSP platform is real-time deduction, i.e., if a certain advertising accounts made a basket a certain advertisement,
Then either complete to deduct fees in the range of predetermined time delay immediately.For the targeted advertisements account in above-mentioned DSP platform, such as
Its surplus value data of fruit reduce, it can be said that bright targeted advertisements account at this time has carried out advertisement dispensing.
Therefore in embodiments of the present invention, for the targeted advertisements account in the DSP platform of such real-time deduction, it is
The value wear rate at targeted advertisements account current time is obtained, it can with the drop of monitoring objective advertising accounts surplus value data
Low value.If decreasing value occur in targeted advertisements account surplus value data, illustrate that the advertising accounts launch advertisement at this time, therefore
Existent value consumes namely the value of value wear rate is not zero.
Specifically, value wear rate is calculated for convenience, when decreasing value occur in targeted advertisements account surplus value data
When, it can record simultaneously and be reduced to value and decreasing value corresponding time.
Step 220, there is at the time of decreasing value it with current at the time of the decreasing value divided by last time decreasing value occurring
Between time difference, obtain the value wear rate at the targeted advertisements account current time.
In embodiments of the present invention, it after decreasing value and each decreasing value corresponding time is obtained, then can supervise
When controlling targeted advertisements account surplus value data and decreasing value occur, i.e., at the time of there is decreasing value using decreasing value divided by last time
Time difference between at the time of with decreasing value currently occur obtains the targeted advertisements account at the current time for decreasing value occur
Value wear rate.
For example, the surplus value data of current target advertising accounts A decreasing value occur for 30 yuan, current time is
It it is 30 minutes 7 points of on November 21st, 2016 at the time of decreasing value occur in 8 o'clock sharps of on November 21st, 2016, last time, then targeted advertisements
Value wear rates of the account A at current time is 30 yuan/30 minutes, i.e., 1 yuan per minute.
Step 230, the expection total value consumption data being worth according to the consumption in rate calculations specified time window.
Step 240, by the forecast consumption total value corresponding specified time window current with targeted advertisements account
Surplus value data be compared.
Step 250, it when the forecast consumption total value is more than the surplus value data, then reduces the advertisement and launches speed
Rate, until the advertisement after reducing launches the corresponding expected total value consumption data of rate and is not more than the surplus value data.
It has been observed that if it is expected that consumption total value is more than surplus value data, then illustrates to need to reduce advertisement and launch rate,
Until the advertisement after reducing launches the corresponding expected total value consumption data of rate and is not more than surplus value data.
For example, can reduce advertisement according to the first pre-set velocity launches rate, until rate pair is launched in the advertisement after reducing
The expection total value consumption data answered is not more than surplus value data；The speed that gradually can also accelerate or continuously decrease reduces wide
It accuses and launches rate, until the advertisement after reducing launches the corresponding expected total value consumption data of rate and is not more than surplus value number
According to, etc..In embodiments of the present invention, basis before either step that can be before this step or before this step
Demand setting reduces the Specific Principles that rate is launched in advertisement, this embodiment of the present invention is not limited.
Optionally, in embodiments of the present invention, the step 250 can further include：
Rate is launched in sub-step 251, the advertisement for obtaining targeted advertisements account current time.
Advertisement therein launches rate and refers to that advertisement of the targeted advertisements account within the corresponding unit interval at current time is thrown
High-volume.In embodiments of the present invention, the targeted advertisements account within the second preset time period can be taken before current time
Rate is launched in spending on ads, the then advertisement using the ratio of spending on ads and the second preset time period as current time；
It either can be with the advertisement input situation of monitoring objective advertising accounts, if targeted advertisements account carries out advertisement throwing at current time
It puts, obtains the spending on ads at current time, while advertisement dispensing is once carried out before obtaining current time and targeted advertisements account
Time difference, then can using the ratio of the spending on ads at current time and time difference as targeted advertisements account it is current when
Rate, etc. is launched in the advertisement at quarter.In embodiments of the present invention, acquisition targeted advertisements account can be pre-set according to demand to work as
The specific method of rate is launched in the advertisement at preceding moment, this embodiment of the present invention is not limited.Second time period therein can
With identical with aforementioned first time period, it can also be different, this embodiment of the present invention is also not limited.
Sub-step 252 with the first ratio than preceding primary low specified numerical value, launches rate from the advertisement at current time and takes institute
Rate is launched in the first advertisement for stating the first ratio.
Since this step is to be more than the situation of surplus value data for forecast consumption total value, the first ratio therein
Example should be not more than 1 always, then launch rate from the advertisement at current time and the first advertisement of first ratio is taken to launch speed
Rate can then reduce advertisement and launch rate, always so as to reduce value wear rate.Specified numerical value therein should be not more than first
Ratio, specify numerical value specific value can according to demand the either step before this step or before this step it
Before set, this embodiment of the present invention is not limited.Wherein, the first initial ratio can be according to demand in this step
It is set before or before this step, this embodiment of the present invention is also not limited.
For example, it is assumed that the first initial ratio is 1, it is 0.1 to specify numerical value, and it is 10 that rate is launched in the advertisement at current time,
The first ratio so than preceding primary low specified numerical value is 0.9, launch that rate takes the first ratio from the advertisement at current time the
It is 9 that rate is launched in one advertisement.
Sub-step 253 is multiplied by the value wear rate at current time with first ratio, obtains the first value consumption speed
Rate.
Correspondingly, example assumes that the first initial ratio is 1 as the aforementioned, it is 0.1 to specify numerical value, and the value at current time disappears
It is 100 to consume rate, then the first ratio than preceding primary low specified numerical value is 0.9, and the first value wear rate of acquisition is 90.
Sub-step 254 calculates the first total value consumption data in specified time window according to the first value wear rate.
This step is similar with aforementioned step 120, is to calculate specified time window according to the first value wear rate at this time
The first interior total value consumption data, specific calculating process is with aforementioned similar, and details are not described herein.
Whether sub-step 255 judges the first total value consumption data no more than the surplus value data.
Sub-step 256, if the first total value consumption data is more than the surplus value data, into sub-step
252。
If the first total value consumption data is more than the surplus value data, then illustrates the first value consumption at this time
Rate is still bigger than normal, needs to continue to reduce the first value wear rate, then can back into and perform aforementioned sub-step
252。
Sub-step 257, if the first total value consumption data is not more than the surplus value data, adjustment is current
The advertisement at moment launches rate and launches rate for first advertisement.
And if the first total value consumption data is not more than the surplus value data, illustrate that the first value at this time disappears
It is no longer bigger than normal to consume rate, then it can not continue to reduce the first value wear rate at this time, and it is directly wide with the first of acquisition
Accuse the advertisement dispensing rate for launching rate as current time.
It should be noted that in embodiments of the present invention, above-mentioned sub-step 251-252 can before sub-step 257,
It is performed before either step either before sub-step 257, this embodiment of the present invention is not limited.
Step 260, when the forecast consumption total value is equal to the surplus value data, then the advertisement is not adjusted and is launched
Rate.
It is obvious that if the corresponding forecast consumption total value of rate is launched in advertisement is equal to surplus value data, illustrate this
When advertisement launch rate relatively be suitble to, then do not need to adjustment advertisement launch rate.
Step 270, when the forecast consumption total value be less than the surplus value data, then judge that the forecast consumption is total
Whether the difference of value and the surplus value data is more than first threshold.
In practical applications, if it is expected that consumption total value is less than surplus value data and forecast consumption total value and institute
The difference comparsion for stating surplus value data is small, then can not launch rate to advertisement and be adjusted.Therefore implement in the present invention
In example, when forecast consumption total value is less than surplus value data, then the difference of forecast consumption total value and surplus value data is judged
Whether value is more than first threshold.First threshold therein can be according to demand before this step or before this step
It is set before either step, this embodiment of the present invention is not limited.If that forecast consumption total value and residue
The difference of data is worth no more than first threshold, then can not adjust advertisement and launch rate.
Certainly, in embodiments of the present invention, can also set when forecast consumption total value be more than surplus value data, then sentence
Whether the difference of disconnected forecast consumption total value and surplus value data is more than second threshold.If it is expected that consumption total value and residue
The difference of data is worth no more than second threshold, then does not adjust advertisement and launches rate；And if it is expected that consumption total value and residue
The difference for being worth data is more than second threshold, then performs step 250.Second threshold therein can according to demand this step it
Before or this step before either step before set, this embodiment of the present invention is not limited.And second
Threshold value can be identical with first threshold, can also be different, this embodiment of the present invention is also not limited.
Step 280, if the difference of the forecast consumption total value and the surplus value data is not more than first threshold,
It does not adjust the advertisement then and launches rate.
Step 290, if the difference of the forecast consumption total value and the surplus value data is more than first threshold,
It improves the advertisement and launches rate, until the corresponding forecast consumption total value of advertisement dispensing rate after improving is surplus no more than described
Partial valence Value Data, and it is not more than first threshold with the difference of the surplus value data.
And if it is expected that the difference of consumption total value and the surplus value data more than first threshold, then improves advertisement throwing
Rate is put, until the advertisement after improving launches the corresponding forecast consumption total value of rate no more than surplus value data, and with remaining
The difference of partial valence Value Data is not more than first threshold.
In embodiments of the present invention, advertisement can be improved according to the second pre-set velocity and launches rate, until wide after improving
It accuses and launches the corresponding forecast consumption total value of rate no more than surplus value data, and be not more than with the difference of surplus value data
First threshold；The speed that gradually can also accelerate or continuously decrease improves advertisement and launches rate, until the advertisement after improving is launched
The corresponding forecast consumption total value of rate is not more than surplus value data, and is not more than the first threshold with the difference of surplus value data
Value, etc..In embodiments of the present invention, basis before either step that can be before this step or before this step
Demand setting improves the Specific Principles that rate is launched in advertisement, this embodiment of the present invention is not limited.
Optionally, in embodiments of the present invention, rate is launched in the advertisement that can obtain targeted advertisements account current time；With
Than the second ratio of preceding primary high second specified numerical value, launch rate from the advertisement at current time and take the second of second ratio
Rate is launched in advertisement；The value wear rate at current time is multiplied by with second ratio, obtains the second value wear rate；Root
The second total value consumption data in specified time window is calculated according to the second value wear rate；Judge that second total value disappears
It consumes data and whether is less than the surplus value data, and the difference of forecast consumption total value and the surplus value data is more than the
One threshold value；If the second total value consumption data be less than the surplus value data, and the second total value consumption data with
The difference of the surplus value data is more than first threshold, then enters with the second ratio than preceding primary high specified numerical value, from working as
The step of rate takes the second advertisement of second ratio to launch rate, is launched in the advertisement at preceding moment；If the second total value consumes
Data are not more than the surplus value data, and are not more than first threshold with the difference of the surplus value data, then adjustment is worked as
The advertisement at preceding moment launches rate and launches rate for second advertisement.Second ratio therein is more than or equal to 1, therein second
Ratio and the second specified numerical value can bases before the either step before this step and before this step according to demand
Demand is set, this embodiment of the present invention is not limited.And second specified numerical value can be with aforementioned specified numerical value
It is identical, it can also be different, this embodiment of the present invention is also not limited.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
It, can be by the decreasing value of monitoring objective advertising accounts surplus value data, so moreover, in embodiments of the present invention
At the time of decreasing value divided by last time decreasing value occur afterwards and it is current at the time of there is decreasing value between time difference, obtain mesh
Mark the value wear rate at advertising accounts current time.So as to improve the accuracy of the value wear rate of acquisition.
In addition, in embodiments of the present invention, the surplus value number can also be less than when the forecast consumption total value
According to then judging whether the difference of the forecast consumption total value and the surplus value data is more than first threshold.And if
The difference of the forecast consumption total value and the surplus value data is not more than first threshold, then does not adjust the advertisement and launch
Rate.And if the difference of the forecast consumption total value and the surplus value data is more than first threshold, improve described in
Rate is launched in advertisement, until the corresponding forecast consumption total value of rate is launched in the advertisement after improving is not more than the surplus value number
According to, and it is not more than first threshold with the difference of the surplus value data.So as to further improve to targeted advertisements account
The portfolio effect that advertisement is launched.
Embodiment three
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches rate adjusting method.
With reference to Fig. 3, a kind of step flow chart of advertisement dispensing rate adjusting method in the embodiment of the present invention is shown.
Step 310, rate is launched in the advertisement for obtaining targeted advertisements account current time.
In practical applications, the value wear rate of targeted advertisements account can be understood as advertisement dispensing rate and unit is wide
Accuse the achievement for the unit value data launched.For example, it is assumed that it is 10 that rate is launched in the advertisement at targeted advertisements account current time, it is single
The unit value data that position advertisement is launched are 5, then the value wear rate at the targeted advertisements account current time is 50.That
, in embodiments of the present invention, in order to obtain the value wear rate at targeted advertisements account current time, can first obtain target
Rate is launched in the advertisement at advertising accounts current time.
This step is specifically similar with aforementioned sub-step 251, and details are not described herein.
Optionally, in embodiments of the present invention, the step 310 can further include：
Sub-step 311 monitors the response successful result that advertisement transaction platform returns in a nearest chronomere；The response
Successful result by advertisement transaction platform receive party in request's platform for each flow send response of bidding after, success of bidding
After generate；The response of bidding includes the ad data of a targeted advertisements account.
It has been observed that in practical applications, advertisement transaction platform can be directed to the traffic generating stream of a certain advertisement position in SSP platforms
Response that amount is asked namely aforementioned flow is bidded, until DSP platform, if the advertising accounts in DSP platform participate in the competing of flow
Valency can then feed back response of bidding, i.e., aforementioned bid is responded to advertisement transaction platform, and advertisement transaction platform can receive multiple
Response that DSP platform was sent bid and carry out it is final bid, advertisement transaction platform can be directed to each bid included in response
Bid price and by comparing, return to the response successful result for the flow.It can include in response therein of bidding wide
Accuse account identification, bid price, ad data, ad data the information such as storage address.
Therefore, in embodiments of the present invention, the response that advertisement transaction platform returns in a nearest chronomere can be monitored
Successful result, and therefrom filter out the corresponding response successful result of targeted advertisements account.Chronomere therein can basis
It is set before either step of the demand before this step or before this step, this embodiment of the present invention is not added with
To limit.For example, it is 1 hour that can set chronomere, then can then be monitored at this time wide in currently nearest one hour
Accuse the response successful result that transaction platform returns.Any methods availalbe or monitoring of tools advertisement transaction platform can specifically be utilized
The response success of return is as a result, be not limited this embodiment of the present invention.
Sub-step 312 extracts the response successful result for belonging to targeted advertisements account from the response successful result.
Successful result is responded to notice the letters such as successful advertising accounts, concluded price and ad data of finally bidding
Breath is responded with this and successful advertising accounts mark of bidding necessarily is contained in successful result.It therefore in embodiments of the present invention, can
Whether to be matched with targeted advertisements account by judging that advertising accounts included in response successful result are identified, so as to extract
To the response successful result for belonging to targeted advertisements account.
Sub-step 313, according to the response success for belonging to targeted advertisements account as a result, counting the targeted advertisements account
Rate is launched in the advertisement at current time.
According to belonging to the responding successfully as a result, can the advertisement that include from each response successful result of targeted advertisements account
The spending on ads of the targeted advertisements account in a chronomere is obtained in data, and then spending on ads divided by time is single
Rate is launched in position, the advertisement for obtaining targeted advertisements account current time.
Step 320, the unit value data launched according to unit advertisement, calculate the targeted advertisements account current time
It is worth wear rate.
Optionally, in embodiments of the present invention, the step 320 can further include：
Sub-step 321, according to the price of the corresponding ad data of each response successful result, the list that unit of account advertisement is launched
Position value data.
It has been observed that necessarily it is corresponding with the price of ad data and ad data in each response successful result, then then may be used
With the price according to the corresponding ad data of each response successful result, the unit value data that unit of account advertisement is launched.Specifically
The unit value data launched of unit advertisement can be the sum of corresponding ad data price of each response successful result divided by each
Respond the sum of corresponding ad data of successful result.
For example, it is assumed that the corresponding response successful result of targeted advertisements account responds successfully in a current chronomere
As a result 1, response successful result 2, response successful result 3, response 1 corresponding ad data of successful result therein is 1, price is
20, response 2 corresponding ad data of successful result is 1, price 40, and 3 corresponding ad data of response successful result is 2, valency
Lattice are 20, then the unit value data that the corresponding unit advertisement of the targeted advertisements account is launched are (20+40+20)/(1+1+
2), as 20.
Sub-step 322, the unit value data that unit advertisement is launched, which are multiplied by advertisement, launches rate, obtains targeted advertisements account
The value wear rate at current time.
After the unit value data for obtaining advertisement dispensing, you can with the unit value number launched using unit advertisement
Rate is launched according to advertisement is multiplied by, obtains the value wear rate at targeted advertisements account current time.
In embodiments of the present invention, it directly can also successfully be tied with corresponding each respond of the wide account of target in a chronomere
The sum of turnover of fruit divided by a chronomere obtain the value wear rate at targeted advertisements account current time, to this
Inventive embodiments are not limited.
Step 330, the expection total value consumption data being worth according to the consumption in rate calculations specified time window.
Step 340, by the forecast consumption total value corresponding specified time window current with targeted advertisements account
Surplus value data be compared.
Step 350, rate is launched to the advertisement for being directed to each advertisement of targeted advertisements account according to comparison result to be adjusted.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
Moreover, in embodiments of the present invention, rate is launched in the advertisement that can obtain targeted advertisements account current time, according to
The unit value data that unit advertisement is launched calculate the value wear rate at the targeted advertisements account current time.Thus into
One step improves the accuracy of value wear rate obtained.
Example IV
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches rate adjusting method.
With reference to Fig. 4, a kind of step flow chart of advertisement dispensing rate adjusting method in the embodiment of the present invention is shown.
Step 410, the response successful result that advertisement transaction platform returns in a nearest chronomere is monitored；It is described to respond into
Work(result by advertisement transaction platform receive party in request's platform for each flow send response of bidding after, after bidding successfully
Generation；The response of bidding includes the ad data of a targeted advertisements account.
This step is similar with aforementioned sub-step 311, and details are not described herein.
Step 420, the response successful result for belonging to targeted advertisements account is extracted from the response successful result.
This step is similar with aforementioned sub-step 312, and details are not described herein.
Step 430, it is corresponding with response successful result wide according to the response successful result for belonging to targeted advertisements account
The price of data is accused, calculates the value wear rate at targeted advertisements account current time.
In embodiments of the present invention, it is respectively responded into according to the response success for belonging to targeted advertisements account as a result, can obtain
The price of the corresponding ad data of work(result, then calculate the sum of price of the corresponding ad data of each response successful result divided by
One chronomere, you can to obtain the value wear rate at targeted advertisements account current time.
Step 440, the expection total value consumption data being worth according to the consumption in rate calculations specified time window.
Step 450, by the forecast consumption total value corresponding specified time window current with targeted advertisements account
Surplus value data be compared.
Step 460, when reducing advertisement dispensing rate, the flow of advertisement transaction platform transmission is received in party in request's platform
Afterwards, it reduces and ratio is chosen to the ad data of the targeted advertisements account.
In embodiments of the present invention, rate is launched if necessary to reduce advertisement, then can be received in party in request's platform
After the flow that advertisement transaction platform is sent, reduce and ratio is chosen to the ad data of the targeted advertisements account, so as to
Rate is launched in the advertisement for reducing targeted advertisements account.For example, it is to the ratio of choosing of the ad data of targeted advertisements account originally
50%, then 30% can be reduced to.In embodiments of the present invention, reduction can be set to choose the specific rule of ratio according to demand
Then, this embodiment of the present invention is not limited.
Step 470, when improving advertisement dispensing rate, the flow of advertisement transaction platform transmission is received in party in request's platform
Afterwards, it improves and ratio is chosen to the ad data of the targeted advertisements account.
So correspondingly, it if after the flow for receiving advertisement transaction platform transmission in party in request's platform, improves to described
The ad data of targeted advertisements account chooses ratio, and rate is launched so as to improve the advertisement of targeted advertisements account.Therefore
In embodiments of the present invention, when improving advertisement dispensing rate, advertisement transaction platform can be received in party in request's platform and sent
Flow after, improve and ratio chosen to the ad data of targeted advertisements account.For example, the advertisement to targeted advertisements account originally
The ratio of choosing of data is 50%, then can be improved to 60%.In embodiments of the present invention, it can equally set according to demand
The specific rules for choosing ratio are improved, this embodiment of the present invention is also not limited.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
In addition, in embodiments of the present invention, when reducing advertisement dispensing rate, advertisement transaction is received in party in request's platform
After the flow that platform is sent, reduce and ratio is chosen to the ad data of the targeted advertisements account.And it is launched when improving advertisement
During rate, after the flow for receiving advertisement transaction platform transmission in party in request's platform, improve to the wide of the targeted advertisements account
That accuses data chooses ratio.So as to improve the convenience that speed adjust is launched to advertisement.
For embodiment of the method, in order to be briefly described, therefore it is all expressed as to a series of combination of actions, but this field
Technical staff should know that the embodiment of the present invention is not limited by described sequence of movement, because implementing according to the present invention
Example, certain steps may be used other sequences or are carried out at the same time.Secondly, those skilled in the art should also know, specification
Described in embodiment belong to preferred embodiment, necessary to the involved action not necessarily embodiment of the present invention.
Embodiment five
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches speed adjust device.
With reference to Fig. 5, a kind of structure diagram of advertisement dispensing speed adjust device in the embodiment of the present invention is shown.
Wear rate acquisition module 510 is worth, for obtaining the value wear rate at targeted advertisements account current time.
It is expected that total value consumption data computing module 520, for being worth rate calculations specified time window according to the consumption
Expection total value consumption data in mouthful.
Comparison module 530, for by current corresponding described specified of the forecast consumption total value and targeted advertisements account
The surplus value data of time window are compared.
Rate adjustment module 540 is launched in advertisement, for according to comparison result to being directed to each advertisement of targeted advertisements account
Advertisement is launched rate and is adjusted.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
Embodiment six
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches speed adjust device.
With reference to Fig. 6, a kind of structure diagram of advertisement dispensing speed adjust device in the embodiment of the present invention is shown.
Wear rate acquisition module 610 is worth, for obtaining the value wear rate at targeted advertisements account current time.
Optionally, in embodiments of the present invention, the value wear rate acquisition module 610, can further include：
Decreasing value monitoring submodule 611, for the decreasing value of monitoring objective advertising accounts surplus value data.
First value wear rate acquisition submodule 612, for by the decreasing value divided by last time occur decreasing value when
Carve and it is current at the time of there is decreasing value between time difference, obtain the value consumption at the targeted advertisements account current time
Rate.
It is expected that total value consumption data computing module 620, for being worth rate calculations specified time window according to the consumption
Expection total value consumption data in mouthful.
Comparison module 630, for by current corresponding described specified of the forecast consumption total value and targeted advertisements account
The surplus value data of time window are compared.
Rate adjustment module 640 is launched in advertisement, for according to comparison result to being directed to each advertisement of targeted advertisements account
Advertisement is launched rate and is adjusted.
Optionally, in embodiments of the present invention, rate adjustment module 640 is launched in the advertisement, can further include：
Rate is launched in advertisement reduces submodule 641, for working as the forecast consumption total value more than the surplus value number
According to then reducing the advertisement and launch rate, until the advertisement after reducing launches the corresponding expected total value consumption data of rate not
More than the surplus value data.
Optionally, in embodiments of the present invention, rate is launched in the advertisement reduces submodule 641, can further include：
Rate acquiring unit is launched in advertisement, and rate is launched in the advertisement for obtaining targeted advertisements account current time.
Rate acquiring unit is launched in first advertisement, for the first ratio than preceding primary low specified numerical value, from it is current when
The advertisement at quarter launches rate and the first advertisement of first ratio is taken to launch rate.
First value wear rate acquiring unit, the value for being multiplied by current time with first ratio consume speed
Rate obtains the first value wear rate.
First total value consumption data computing unit, for being calculated in specified time window according to the first value wear rate
The first total value consumption data.
Judging unit, for judging the first total value consumption data whether no more than the surplus value data；Such as
First total value consumption data described in fruit is more than the surplus value data, then launches rate acquiring unit into the first advertisement；
If the first total value consumption data is not more than the surplus value data, rate adjustment unit is launched into advertisement.
Rate adjustment unit is launched in advertisement, and the advertisement for adjusting current time is launched rate and launched for first advertisement
Rate.
First advertisement launches rate and keeps submodule 642, for working as the forecast consumption total value equal to the residual valence
Value Data does not adjust the advertisement then and launches rate.
Judging submodule 643 is less than the surplus value data, then described in judgement for working as the forecast consumption total value
Whether forecast consumption total value and the difference of the surplus value data are more than first threshold.
Second advertisement launches rate and keeps submodule 644, if for the forecast consumption total value and the residual valence
The difference of Value Data is not more than first threshold, then does not adjust the advertisement and launch rate.
Advertisement launches rate and improves submodule 645, if for the forecast consumption total value and the surplus value number
According to difference be more than first threshold, then improve the advertisement and launch rate, until to launch rate corresponding pre- for the advertisement after improving
Phase consumption total value is not more than first threshold no more than the surplus value data, and with the difference of the surplus value data.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
It, can be by the decreasing value of monitoring objective advertising accounts surplus value data, so moreover, in embodiments of the present invention
At the time of decreasing value divided by last time decreasing value occur afterwards and it is current at the time of there is decreasing value between time difference, obtain mesh
Mark the value wear rate at advertising accounts current time.So as to improve the accuracy of the value wear rate of acquisition.
In addition, in embodiments of the present invention, the surplus value number can also be less than when the forecast consumption total value
According to then judging whether the difference of the forecast consumption total value and the surplus value data is more than first threshold.And if
The difference of the forecast consumption total value and the surplus value data is not more than first threshold, then does not adjust the advertisement and launch
Rate.And if the difference of the forecast consumption total value and the surplus value data is more than first threshold, improve described in
Rate is launched in advertisement, until the corresponding forecast consumption total value of rate is launched in the advertisement after improving is not more than the surplus value number
According to, and it is not more than first threshold with the difference of the surplus value data.So as to further improve to targeted advertisements account
The portfolio effect that advertisement is launched.
Embodiment seven
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches speed adjust device.
With reference to Fig. 7, a kind of structure diagram of advertisement dispensing speed adjust device in the embodiment of the present invention is shown.
Wear rate acquisition module 710 is worth, for obtaining the value wear rate at targeted advertisements account current time.
Optionally, in embodiments of the present invention, the value wear rate acquisition module 710, can further include：
Rate acquisition submodule 711 is launched in advertisement, and rate is launched in the advertisement for obtaining targeted advertisements account current time.
Optionally, in embodiments of the present invention, rate acquisition submodule 711 is launched in the advertisement, and a new step can include：
Successful result monitoring unit is responded, is responded into for monitor that advertisement transaction platform in a nearest chronomere returns
Work(result；The response successful result is receiving party in request's platform bidding for the transmission of each flow by advertisement transaction platform
After response, generated after bidding successfully；The response of bidding includes the ad data of a targeted advertisements account.
Successful result extraction unit is responded, for extracting the sound for belonging to targeted advertisements account from the response successful result
Answer successful result.
Counting rate unit is launched in advertisement, for belonging to the response success of targeted advertisements account according to as a result, statistics
Rate is launched in the advertisement at the targeted advertisements account current time.
Second value wear rate acquisition submodule 712, for the unit value data launched according to unit advertisement, calculates
The value wear rate at the targeted advertisements account current time.
Optionally, in embodiments of the present invention, the second value wear rate acquisition submodule 712, further can be with
Including：
Unit value Data Computation Unit for the price according to the corresponding ad data of each response successful result, calculates
The unit value data that unit advertisement is launched.
Wear rate acquiring unit is worth, being multiplied by advertisement for the unit value data that unit advertisement is launched launches rate,
Obtain the value wear rate at targeted advertisements account current time.
It is expected that total value consumption data computing module 720, for being worth rate calculations specified time window according to the consumption
Expection total value consumption data in mouthful.
Comparison module 730, for by current corresponding described specified of the forecast consumption total value and targeted advertisements account
The surplus value data of time window are compared.
Rate adjustment module 740 is launched in advertisement, for according to comparison result to being directed to each advertisement of targeted advertisements account
Advertisement is launched rate and is adjusted.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
Moreover, in embodiments of the present invention, rate is launched in the advertisement that can obtain targeted advertisements account current time, according to
The unit value data that unit advertisement is launched calculate the value wear rate at the targeted advertisements account current time.Thus into
One step improves the accuracy of value wear rate obtained.
Embodiment eight
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches speed adjust device.
With reference to Fig. 8, a kind of structure diagram of advertisement dispensing speed adjust device in the embodiment of the present invention is shown.
Wear rate acquisition module 810 is worth, for obtaining the value wear rate at targeted advertisements account current time.
Optionally, in embodiments of the present invention, the value wear rate acquisition module 810, can further include：
Successful result monitoring submodule 811 is responded, for monitoring advertisement transaction platform return in a nearest chronomere
Respond successful result；The response successful result is receiving party in request's platform for the transmission of each flow by advertisement transaction platform
Response of bidding after, generated after bidding successfully；The response of bidding includes the ad data of a targeted advertisements account.
Successful result extracting sub-module 812 is responded, belongs to targeted advertisements account for being extracted from the response successful result
The response successful result at family.
Third value wear rate acquisition submodule 813, for belonging to the response success of targeted advertisements account according to
As a result the price of ad data corresponding with response successful result calculates the value consumption speed at targeted advertisements account current time
Rate.
It is expected that total value consumption data computing module 820, for being worth rate calculations specified time window according to the consumption
Expection total value consumption data in mouthful.
Comparison module 830, for by current corresponding described specified of the forecast consumption total value and targeted advertisements account
The surplus value data of time window are compared.
Rate adjustment module 840 is launched in advertisement, for according to comparison result to being directed to each advertisement of targeted advertisements account
Advertisement is launched rate and is adjusted.
Optionally, in embodiments of the present invention, rate adjustment module 840 is launched in the advertisement, can further include：
Speed adjust submodule 841 is launched in first advertisement, for when reducing advertisement dispensing rate, being connect in party in request's platform
After the flow for receiving advertisement transaction platform transmission, reduce and ratio is chosen to the ad data of the targeted advertisements account.
Speed adjust submodule 842 is launched in second advertisement, for when improving advertisement dispensing rate, being connect in party in request's platform
After the flow for receiving advertisement transaction platform transmission, improve and ratio is chosen to the ad data of the targeted advertisements account.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
In addition, in embodiments of the present invention, when reducing advertisement dispensing rate, advertisement transaction is received in party in request's platform
After the flow that platform is sent, reduce and ratio is chosen to the ad data of the targeted advertisements account.And it is launched when improving advertisement
During rate, after the flow for receiving advertisement transaction platform transmission in party in request's platform, improve to the wide of the targeted advertisements account
That accuses data chooses ratio.So as to improve the convenience that speed adjust is launched to advertisement.
Embodiment nine
A kind of advertisement provided in an embodiment of the present invention is discussed in detail and launches speed adjust equipment.
With reference to Fig. 9, a kind of structure diagram of advertisement dispensing speed adjust equipment in the embodiment of the present invention is shown.It is described
Equipment 900 can specifically include：
Memory 910 is loaded with a plurality of executable instruction；
Processor 920 performs a plurality of executable instruction；The a plurality of executable instruction includes performing following steps
Method：
Obtain the value wear rate at targeted advertisements account current time；
The expection total value consumption data being worth according to the consumption in rate calculations specified time window；
By the residual valence of the forecast consumption total value corresponding specified time window current with targeted advertisements account
Value Data is compared；
Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.
In embodiments of the present invention, the value wear rate at targeted advertisements account current time can be obtained；According to described
Expection total value consumption data in consumption value rate calculations specified time window；By the forecast consumption total value and target
The surplus value data of the advertising accounts current correspondence specified time window are compared；According to comparison result to being directed to mesh
The advertisement dispensing rate for marking each advertisement of advertising accounts is adjusted.Thus it achieves and improves the harmonious, suitable of advertisement dispensing
With property and the advantageous effect of advertisement delivery effect.
It, can be by the decreasing value of monitoring objective advertising accounts surplus value data, so moreover, in embodiments of the present invention
At the time of decreasing value divided by last time decreasing value occur afterwards and it is current at the time of there is decreasing value between time difference, obtain mesh
Mark the value wear rate at advertising accounts current time.So as to improve the accuracy of the value wear rate of acquisition.
In addition, in embodiments of the present invention, the surplus value number can also be less than when the forecast consumption total value
According to then judging whether the difference of the forecast consumption total value and the surplus value data is more than first threshold.And if
The difference of the forecast consumption total value and the surplus value data is not more than first threshold, then does not adjust the advertisement and launch
Rate.And if the difference of the forecast consumption total value and the surplus value data is more than first threshold, improve described in
Rate is launched in advertisement, until the corresponding forecast consumption total value of rate is launched in the advertisement after improving is not more than the surplus value number
According to, and it is not more than first threshold with the difference of the surplus value data.So as to further improve to targeted advertisements account
The portfolio effect that advertisement is launched.
Further, in embodiments of the present invention, rate is launched in the advertisement that can obtain targeted advertisements account current time,
According to the unit value data that unit advertisement is launched, the value wear rate at the targeted advertisements account current time is calculated.From
And further improve the accuracy of the value wear rate of acquisition.
Secondly, in embodiments of the present invention, when reducing advertisement dispensing rate, advertisement transaction is received in party in request's platform
After the flow that platform is sent, reduce and ratio is chosen to the ad data of the targeted advertisements account.And it is launched when improving advertisement
During rate, after the flow for receiving advertisement transaction platform transmission in party in request's platform, improve to the wide of the targeted advertisements account
That accuses data chooses ratio.So as to improve the convenience that speed adjust is launched to advertisement.
For device embodiment, since it is basicly similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method.
Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein.
Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of system
Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various
Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the specification provided in this place, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention
Example can be put into practice without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this description.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of each inventive aspect,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor
Shield the present invention claims the more features of feature than being expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim is in itself
Separate embodiments all as the present invention.
Those skilled in the art, which are appreciated that, to carry out adaptively the module in the equipment in embodiment
Change and they are arranged in one or more equipment different from the embodiment.It can be the module or list in embodiment
Member or component be combined into a module or unit or component and can be divided into addition multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it may be used any
Combination is disclosed to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so to appoint
Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Profit requirement, abstract and attached drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments means in of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
One of meaning mode can use in any combination.
The all parts embodiment of the present invention can be with hardware realization or to be run on one or more processor
Software module realize or realized with combination thereof.It will be understood by those of skill in the art that it can use in practice
Microprocessor or digital signal processor (DSP) are according to embodiments of the present invention to realizeSpeed adjust is launched in advertisementIn equipment
Some or all components some or all functions.The present invention is also implemented as performing side as described herein
The some or all equipment or program of device (for example, computer program and computer program product) of method.It is such
Realizing the program of the present invention can may be stored on the computer-readable medium or can have the shape of one or more signal
Formula.Such signal can be downloaded from internet website to be obtained either providing or with any other shape on carrier signal
Formula provides.
It should be noted that the present invention will be described rather than limits the invention, and ability for above-described embodiment
Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference mark between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch
To embody.The use of word first, second, and third does not indicate that any sequence.These words can be explained and run after fame
Claim.
This application discloses A1, a kind of advertisements to launch rate adjusting method, including：
Obtain the value wear rate at targeted advertisements account current time；
The expection total value consumption data being worth according to the consumption in rate calculations specified time window；
By the residual valence of the forecast consumption total value corresponding specified time window current with targeted advertisements account
Value Data is compared；
Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.
The step of A2, method as described in A1, the value wear rate at the acquisition targeted advertisements account current time, packet
It includes：
The decreasing value of monitoring objective advertising accounts surplus value data；
At the time of the decreasing value divided by last time decreasing value occur and it is current at the time of there is decreasing value between time
Difference obtains the value wear rate at the targeted advertisements account current time.
The step of A3, method as described in A1, the value wear rate at the acquisition targeted advertisements account current time, packet
It includes：
Rate is launched in the advertisement for obtaining targeted advertisements account current time；
According to the unit value data that unit advertisement is launched, the value consumption at the targeted advertisements account current time is calculated
Rate.
The step of A4, method as described in A3, rate is launched in the advertisement for obtaining targeted advertisements account current time, packet
It includes：
Monitor the response successful result that advertisement transaction platform returns in a nearest chronomere；It is described response successful result by
Advertisement transaction platform generates after the response of bidding that party in request's platform is sent for each flow is received after bidding successfully；Institute
State the ad data that response of bidding includes a targeted advertisements account；
Extraction belongs to the response successful result of targeted advertisements account from the response successful result；
Belong to the responding successfully as a result, counting the targeted advertisements account current time of targeted advertisements account according to described
Rate is launched in advertisement.
A5, the method as described in A4, the unit value data launched according to unit advertisement, calculate the targeted advertisements
The step of value wear rate at account current time, including：
According to the price of the corresponding ad data of each response successful result, the unit value number that unit of account advertisement is launched
According to；
The unit value data that unit advertisement is launched, which are multiplied by advertisement, launches rate, obtains targeted advertisements account current time
It is worth wear rate.
The step of A6, method as described in A1, the value wear rate at the acquisition targeted advertisements account current time, packet
It includes：
Monitor the response successful result that advertisement transaction platform returns in a nearest chronomere；It is described response successful result by
Advertisement transaction platform generates after the response of bidding that party in request's platform is sent for each flow is received after bidding successfully；Institute
State the ad data that response of bidding includes a targeted advertisements account；
Extraction belongs to the response successful result of targeted advertisements account from the response successful result；
According to the response successful result for belonging to targeted advertisements account ad data corresponding with successful result is responded
Price calculates the value wear rate at targeted advertisements account current time.
A7, the method as described in A1, it is described that the advertisement for being directed to each advertisement of targeted advertisements account is thrown according to comparison result
The step of rate is adjusted is put, including：
When the forecast consumption total value is more than the surplus value data, then reduces the advertisement and launch rate, until
Advertisement after reduction launches the corresponding expected total value consumption data of rate and is not more than the surplus value data.
A8, the method as described in A7, it is described to reduce the advertisement dispensing rate, until rate pair is launched in the advertisement after reducing
The expection total value consumption data answered is less than the step of surplus value data, including：
Rate is launched in the advertisement for obtaining targeted advertisements account current time；
With the first ratio than preceding primary low specified numerical value, launch rate from the advertisement at current time and take first ratio
The first advertisement launch rate；
The value wear rate at current time is multiplied by with first ratio, obtains the first value wear rate；
The first total value consumption data in specified time window is calculated according to the first value wear rate；
Judge the first total value consumption data whether no more than the surplus value data；
If the first total value consumption data is more than the surplus value data, enter with primary low more specified than preceding
First ratio of numerical value launches rate from the advertisement at current time and the first advertisement of first ratio is taken to launch the step of rate
Suddenly；
If the first total value consumption data is not more than the surplus value data, the advertisement at current time is adjusted
It launches rate and launches rate for first advertisement.
A9, the method as described in A7, it is described that the advertisement for being directed to each advertisement of targeted advertisements account is thrown according to comparison result
The step of rate is adjusted is put, including：
When the forecast consumption total value is equal to the surplus value data, then the advertisement is not adjusted and launches rate；
When the forecast consumption total value be less than the surplus value data, then judge the forecast consumption total value and institute
Whether the difference for stating surplus value data is more than first threshold；
If the difference of the forecast consumption total value and the surplus value data is not more than first threshold, do not adjust
Rate is launched in the advertisement；
If the difference of the forecast consumption total value and the surplus value data is more than first threshold, improve described in
Rate is launched in advertisement, until the corresponding forecast consumption total value of rate is launched in the advertisement after improving is not more than the surplus value number
According to, and it is not more than first threshold with the difference of the surplus value data.
A10, the method as described in one of A1-A9, it is described according to comparison result to being directed to each of targeted advertisements account
The step of rate is adjusted, is launched in the advertisement of advertisement, including：
When reducing advertisement dispensing rate, after the flow for receiving advertisement transaction platform transmission in party in request's platform, reduce
Ratio is chosen to the ad data of the targeted advertisements account；
When improving advertisement dispensing rate, after the flow for receiving advertisement transaction platform transmission in party in request's platform, improve
Ratio is chosen to the ad data of the targeted advertisements account.
Disclosed herein as well is B11, a kind of advertisements to launch speed adjust device, including：
Wear rate acquisition module is worth, for obtaining the value wear rate at targeted advertisements account current time；
It is expected that total value consumption data computing module, for being worth in rate calculations specified time window according to the consumption
Expection total value consumption data；
Comparison module, for by the forecast consumption total value corresponding specified time current with targeted advertisements account
The surplus value data of window are compared；
Rate adjustment module is launched in advertisement, for according to comparison result to being directed to the advertisement of each advertisement of targeted advertisements account
Rate is launched to be adjusted.
B12, the device as described in B11, the value wear rate acquisition module, including：
Decreasing value monitoring submodule, for the decreasing value of monitoring objective advertising accounts surplus value data；
First value wear rate acquisition submodule, at the time of for the decreasing value divided by last time decreasing value to occur with
It is current at the time of there is decreasing value between time difference, obtain the value consumption speed at the targeted advertisements account current time
Rate.
B13, the device as described in B11, the value wear rate acquisition module, including：
Rate acquisition submodule is launched in advertisement, and rate is launched in the advertisement for obtaining targeted advertisements account current time；
Second value wear rate acquisition submodule, for the unit value data launched according to unit advertisement, calculates institute
State the value wear rate at targeted advertisements account current time.
Rate acquisition submodule is launched in B14, the device as described in B13, the advertisement, including：
Successful result monitoring unit is responded, is responded into for monitor that advertisement transaction platform in a nearest chronomere returns
Work(result；The response successful result is receiving party in request's platform bidding for the transmission of each flow by advertisement transaction platform
After response, generated after bidding successfully；The response of bidding includes the ad data of a targeted advertisements account；
Successful result extraction unit is responded, for extracting the sound for belonging to targeted advertisements account from the response successful result
Answer successful result；
Counting rate unit is launched in advertisement, for belonging to the response success of targeted advertisements account according to as a result, statistics
Rate is launched in the advertisement at the targeted advertisements account current time.
B15, the device as described in B14, the second value wear rate acquisition submodule, including：
Unit value Data Computation Unit for the price according to the corresponding ad data of each response successful result, calculates
The unit value data that unit advertisement is launched；
Wear rate acquiring unit is worth, being multiplied by advertisement for the unit value data that unit advertisement is launched launches rate,
Obtain the value wear rate at targeted advertisements account current time.
B16, the device as described in B11, the value wear rate acquisition module, including：
Successful result monitoring submodule is responded, for monitoring the response that advertisement transaction platform returns in a nearest chronomere
Successful result；The response successful result is receiving party in request's platform for the competing of each flow transmission by advertisement transaction platform
After valency response, generated after bidding successfully；The response of bidding includes the ad data of a targeted advertisements account；
Successful result extracting sub-module is responded, belongs to targeted advertisements account for being extracted from the response successful result
Respond successful result；
Third is worth wear rate acquisition submodule, for belonging to the response successful result of targeted advertisements account according to
The price of ad data corresponding with response successful result calculates the value wear rate at targeted advertisements account current time.
Rate adjustment module is launched in B17, the device as described in B11, the advertisement, including：
Rate is launched in advertisement reduces submodule, is more than the surplus value data for working as the forecast consumption total value,
It then reduces the advertisement and launches rate, until the advertisement after reducing is launched the corresponding expected total value consumption data of rate and is not more than
The surplus value data.
B18, the device as described in B17, rate is launched in the advertisement reduces submodule, including：
Rate acquiring unit is launched in advertisement, and rate is launched in the advertisement for obtaining targeted advertisements account current time；
Rate acquiring unit is launched in first advertisement, for the first ratio than preceding primary low specified numerical value, from it is current when
The advertisement at quarter launches rate and the first advertisement of first ratio is taken to launch rate；
First value wear rate acquiring unit, the value for being multiplied by current time with first ratio consume speed
Rate obtains the first value wear rate；
First total value consumption data computing unit, for being calculated in specified time window according to the first value wear rate
The first total value consumption data；
Judging unit, for judging the first total value consumption data whether no more than the surplus value data；Such as
First total value consumption data described in fruit is more than the surplus value data, then launches rate acquiring unit into the first advertisement；
If the first total value consumption data is not more than the surplus value data, rate adjustment unit is launched into advertisement；
Rate adjustment unit is launched in advertisement, and the advertisement for adjusting current time is launched rate and launched for first advertisement
Rate.
Rate adjustment module is launched in B19, the device as described in B17, the advertisement, including：
First advertisement launches rate and keeps submodule, for working as the forecast consumption total value equal to the surplus value number
According to not adjusting the advertisement then and launch rate；
Judging submodule for working as the forecast consumption total value less than the surplus value data, then judges described pre-
Whether the difference that the phase consumes total value and the surplus value data is more than first threshold；
Second advertisement launches rate and keeps submodule, if for the forecast consumption total value and the surplus value number
According to difference no more than first threshold, then do not adjust the advertisement and launch rate；
Advertisement launches rate and improves submodule, if for the forecast consumption total value and the surplus value data
Difference is more than first threshold, then improves the advertisement and launch rate, disappears until the corresponding expection of rate is launched in the advertisement after improving
Total value is consumed no more than the surplus value data, and is not more than first threshold with the difference of the surplus value data.
Rate adjustment module is launched in B20, the device as described in one of B11-B19, the advertisement, including：
Speed adjust submodule is launched in first advertisement, for when reducing advertisement dispensing rate, being received in party in request's platform
After the flow sent to advertisement transaction platform, reduce and ratio is chosen to the ad data of the targeted advertisements account；
Speed adjust submodule is launched in second advertisement, for when improving advertisement dispensing rate, being received in party in request's platform
After the flow sent to advertisement transaction platform, improve and ratio is chosen to the ad data of the targeted advertisements account.
Disclosed herein as well is C21, a kind of advertisements to launch speed adjust equipment, including：
Memory is loaded with a plurality of executable instruction；
Processor performs a plurality of executable instruction；The a plurality of executable instruction includes performing the side of following steps
Method：
Obtain the value wear rate at targeted advertisements account current time；
The expection total value consumption data being worth according to the consumption in rate calculations specified time window；
By the residual valence of the forecast consumption total value corresponding specified time window current with targeted advertisements account
Value Data is compared；
Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.
Claims (10)
1. rate adjusting method is launched in a kind of advertisement, including：
Obtain the value wear rate at targeted advertisements account current time；
The expection total value consumption data being worth according to the consumption in rate calculations specified time window；
By the surplus value number of the forecast consumption total value corresponding specified time window current with targeted advertisements account
According to being compared；
Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.
2. according to the method described in claim 1, it is characterized in that, the value for obtaining targeted advertisements account current time disappears
The step of consuming rate, including：
The decreasing value of monitoring objective advertising accounts surplus value data；
At the time of the decreasing value divided by last time decreasing value occur and it is current at the time of there is decreasing value between time difference,
Obtain the value wear rate at the targeted advertisements account current time.
3. according to the method described in claim 1, it is characterized in that, the value for obtaining targeted advertisements account current time disappears
The step of consuming rate, including：
Rate is launched in the advertisement for obtaining targeted advertisements account current time；
According to the unit value data that unit advertisement is launched, the value consumption speed at the targeted advertisements account current time is calculated
Rate.
4. according to the method described in claim 3, it is characterized in that, the advertisement for obtaining targeted advertisements account current time is thrown
The step of putting rate, including：
Monitor the response successful result that advertisement transaction platform returns in a nearest chronomere；The response successful result is by advertisement
Transaction platform generates after the response of bidding that party in request's platform is sent for each flow is received after bidding successfully；It is described competing
Valency responds the ad data for including a targeted advertisements account；
Extraction belongs to the response successful result of targeted advertisements account from the response successful result；
Belong to the responding successfully as a result, counting the advertisement at the targeted advertisements account current time of targeted advertisements account according to described
Launch rate.
5. according to the method described in claim 4, it is characterized in that, it is described according to unit advertisement launch unit value data,
The step of calculating the value wear rate at the targeted advertisements account current time, including：
According to the price of the corresponding ad data of each response successful result, the unit value data that unit of account advertisement is launched；
The unit value data that unit advertisement is launched, which are multiplied by advertisement, launches rate, obtains the value at targeted advertisements account current time
Wear rate.
6. according to the method described in claim 1, it is characterized in that, the value for obtaining targeted advertisements account current time disappears
The step of consuming rate, including：
Monitor the response successful result that advertisement transaction platform returns in a nearest chronomere；The response successful result is by advertisement
Transaction platform generates after the response of bidding that party in request's platform is sent for each flow is received after bidding successfully；It is described competing
Valency responds the ad data for including a targeted advertisements account；
Extraction belongs to the response successful result of targeted advertisements account from the response successful result；
According to the price of the response successful result for belonging to targeted advertisements account and the corresponding ad data of response successful result,
Calculate the value wear rate at targeted advertisements account current time.
7. according to the method described in claim 1, it is characterized in that, it is described according to comparison result to being directed to targeted advertisements account
The step of rate is adjusted, is launched in the advertisement of each advertisement, including：
When the forecast consumption total value is more than the surplus value data, then reduces the advertisement and launch rate, until reducing
Advertisement afterwards launches the corresponding expected total value consumption data of rate and is not more than the surplus value data.
8. the method according to the description of claim 7 is characterized in that described reduce the advertisement dispensing rate, until after reducing
Advertisement launch the step of corresponding expected total value consumption data of rate is less than the surplus value data, including：
Rate is launched in the advertisement for obtaining targeted advertisements account current time；
With the first ratio than preceding primary low specified numerical value, launch that rate takes first ratio from the advertisement at current time the
Rate is launched in one advertisement；
The value wear rate at current time is multiplied by with first ratio, obtains the first value wear rate；
The first total value consumption data in specified time window is calculated according to the first value wear rate；
Judge the first total value consumption data whether no more than the surplus value data；
If the first total value consumption data is more than the surplus value data, enter with than preceding primary low specified numerical value
The first ratio, launch the step of rate takes the first advertisement of first ratio to launch rate from the advertisement at current time；
If the first total value consumption data is not more than the surplus value data, the advertisement for adjusting current time is launched
Rate launches rate for first advertisement.
9. speed adjust device is launched in a kind of advertisement, including：
Wear rate acquisition module is worth, for obtaining the value wear rate at targeted advertisements account current time；
It is expected that total value consumption data computing module, pre- in rate calculations specified time window for being worth according to the consumption
Phase total value consumption data；
Comparison module, for by the forecast consumption total value corresponding specified time window current with targeted advertisements account
Surplus value data be compared；
Rate adjustment module is launched in advertisement, for being launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account
Rate is adjusted.
10. speed adjust equipment is launched in a kind of advertisement, including：
Memory is loaded with a plurality of executable instruction；
Processor performs a plurality of executable instruction；The a plurality of executable instruction includes the method for performing following steps：
Obtain the value wear rate at targeted advertisements account current time；
The expection total value consumption data being worth according to the consumption in rate calculations specified time window；
By the surplus value number of the forecast consumption total value corresponding specified time window current with targeted advertisements account
According to being compared；
Rate is launched according to comparison result to the advertisement for being directed to each advertisement of targeted advertisements account to be adjusted.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611238228.XA CN108256879A (en) | 2016-12-28 | 2016-12-28 | Rate adjusting method, device and equipment are launched in a kind of advertisement |
| PCT/CN2017/115800 WO2018121253A1 (en) | 2016-12-28 | 2017-12-13 | Method, device and equipment for adjusting advertisement delivery rate |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611238228.XA CN108256879A (en) | 2016-12-28 | 2016-12-28 | Rate adjusting method, device and equipment are launched in a kind of advertisement |
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