CN112950288B

CN112950288B - Information processing method, device, system, electronic equipment and storage medium

Info

Publication number: CN112950288B
Application number: CN202110349442.7A
Authority: CN
Inventors: 周继臣
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2021-03-31
Filing date: 2021-03-31
Publication date: 2023-09-01
Anticipated expiration: 2041-03-31
Also published as: CN112950288A

Abstract

The invention relates to an information processing method, an information processing device, an information processing system, electronic equipment and a storage medium, wherein the information processing method comprises the following steps: receiving an information acquisition request aiming at a first information bit, and determining the information type requested by the information acquisition request based on the information type displayed by a second information bit; when an information acquisition request is used for requesting first type information, acquiring first traffic data occupied by first information bits for displaying second type information; wherein, the recall priority of the first type information is smaller than the recall priority of the second type information; determining target flow data of the first type information by using the first flow data and second flow data corresponding to the first type information; creating a first carousel table of first information bits based on the target traffic data, wherein the first carousel table is used for recording the delivery sequence of the first type of information; and determining target information of the first information bit according to the first carousel table. The embodiment of the invention can ensure the carousel necessity of the first type information and the exposure of single carousel.

Description

Information processing method, device, system, electronic equipment and storage medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to an information processing method, apparatus, system, electronic device, and storage medium.

Background

The advertisement of the opening show comprises an advertisement of the opening show start screen and an advertisement of the opening show giant curtain, and the advertisement of the opening show start screen and the advertisement of the opening show giant curtain need to be simultaneously displayed. Specifically, when a user starts, if the start screen advertisement position is exposed and is a start screen advertisement of a start show, after entering a video APP home page, the macro advertisement position displays a corresponding start show macro advertisement.

Currently, advertisement engines are recall advertisements by priority, with the highest priority being pay per Day (CPD) advertisements, and the show macro advertisements are all of the thousand person Cost (CPM) type. Then, when the advertisement on the show is co-cast, in order to ensure that the advertisement on the show can be recalled after the advertisement on the show screen is played, the priority of the advertisement on the show is required to be set higher than that of the CPD advertisement.

However, after the priority of the advertisement with the huge screen of the show is set to be higher than that of the CPD advertisement, if the acquisition request for the huge screen advertisement position is received, the advertisement with the huge screen of the show is recalled preferentially, so that the CPD advertisement which should be recalled at this time cannot be recalled according to the number of carousel purchased by the CPD advertiser, and the mandatory performance of the carousel of the CPD advertisement and the exposure of a single carousel are affected.

Disclosure of Invention

In order to solve the technical problems described above or at least partially solve the technical problems described above, the present application provides an information processing method, an apparatus, a system, an electronic device, and a storage medium.

In a first aspect, the present application provides an information processing method, including:

receiving an information acquisition request aiming at a first information bit, and determining the information type requested by the information acquisition request based on the information type displayed by a second information bit;

when the information acquisition request is used for requesting first type information, acquiring first flow data occupied by the first information bit for displaying second type information; wherein, the recall priority of the first type information is smaller than the recall priority of the second type information;

determining target flow data of the first type information by using the first flow data and second flow data corresponding to the first type information;

creating a first carousel table of the first information bit based on the target traffic data, wherein the first carousel table is used for recording the release sequence of first type information;

and determining target information of the first information bit according to the first carousel table.

In a second aspect, the present application provides an information processing apparatus comprising:

the first receiving module is used for receiving an information acquisition request aiming at the first information bit and determining the information type requested by the information acquisition request based on the information type displayed by the second information bit;

the acquisition module is used for acquiring first traffic data occupied by the first information bit display second type information when the information acquisition request is used for requesting the first type information; wherein, the recall priority of the first type information is smaller than the recall priority of the second type information;

a first determining module, configured to determine target traffic data of the first type information by using the first traffic data and second traffic data corresponding to the first type information;

the first creating module is used for creating a first carousel table of the first information bit based on the target flow data, wherein the first carousel table is used for recording the delivery sequence of the first type of information;

and the second determining module is used for determining the target information of the first information bit according to the first carousel table.

In a third aspect, the present application provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;

A memory for storing a computer program;

and a processor for implementing any one of the information processing methods according to the first aspect when executing the program stored in the memory.

In a fourth aspect, the present application provides a computer-readable storage medium having stored thereon a program of an information processing method, which when executed by a processor, implements the steps of any one of the information processing methods described in the first aspect.

In a fifth aspect, the present application provides an information processing system including: a client and a server;

a server for executing the information processing method according to any one of the foregoing first aspects;

and the client is used for sending an information acquisition request aiming at the first information bit, and displaying the target information on the first information bit.

Compared with the prior art, the technical scheme provided by the embodiment of the application has the following advantages:

according to the embodiment of the application, the information acquisition request for the first information bit is received firstly, the information type displayed by the second information bit is based on the information type requested by the information acquisition request, when the information acquisition request is used for requesting the first type information, the first flow data occupied by the second type information displayed by the first information bit is acquired, then the target flow data of the first type information is determined by utilizing the first flow data and the second flow data corresponding to the first type information, then the first carousel table of the first information bit is created based on the target flow data, the first carousel table is used for recording the release sequence of the first type information, and finally the target information of the first information bit can be determined according to the first carousel table.

According to the embodiment of the invention, when the priority of the first type information is higher than that of the second type information, the target flow data of the first type information is calculated based on the first flow data occupied by the second type information and the second flow data corresponding to the first type information, and then the first carousel table is established based on the target flow data, and the target information is determined based on the first carousel table, so that the number of times of putting the first type information in the first carousel table can be adjusted according to the first flow data and the second flow data, the flow divided into the first type information can be conveniently increased through adjustment, and further, in order to ensure that the flow divided into the first type information is unchanged when the second type information is divided into the first information bit partial flow, the divided flow of the first type information can be compensated through adjustment by increasing the number of times of putting the first type information, and the carousel necessity and the single carousel exposure of the first type information can be still ensured.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.

In order to more clearly illustrate the embodiments of the application or the technical solutions of the prior art, the drawings which are used in the description of the embodiments or the prior art will be briefly described, and it will be obvious to a person skilled in the art that other drawings can be obtained from these drawings without inventive effort.

FIG. 1 is a block diagram of an information handling system according to an embodiment of the present application;

fig. 2 is a schematic diagram of information display performed by a client according to an embodiment of the present application;

fig. 3 is a schematic diagram of information display performed by another client according to an embodiment of the present application;

FIG. 4 is a flowchart of an information processing method according to an embodiment of the present application;

FIG. 5 is a flowchart of another information processing method according to an embodiment of the present application;

fig. 6 is a flowchart of an actual application scenario provided in an embodiment of the present application;

fig. 7 is a flowchart of another practical application scenario provided in an embodiment of the present application;

fig. 8 is a block diagram of an information processing apparatus according to an embodiment of the present application;

fig. 9 is a block diagram of an electronic device according to an embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the embodiments of the present application more apparent, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments of the present application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.

An information processing system according to an embodiment of the present application, as shown in fig. 1, is a block diagram of an information processing system according to an embodiment of the present application.

The information processing system includes: a client 110 and a server 120. The client 110 and the server 120 are connected through a network.

In practical application, as shown in fig. 2, when a user clicks a button of an APP, the client 110 may send an information acquisition request for a second information bit in a boot screen (for example, the boot screen may refer to an interface before entering a main function interface after the application is started) to the server, and when the server 120 receives the information acquisition request for the second information bit, acquires information corresponding to the second information bit, for example, the information may be an advertisement, and puts the information into the second information bit of the client, and after receiving information returned by the server in response to the information acquisition request, the client 110 puts the returned information into the second information bit of the APP boot screen.

As shown in fig. 3, when the client 110 enters the APP home page after the information on the boot screen is displayed (for example, the APP home page may refer to a main function interface of the APP, where the APP home page includes a first information bit), an information acquisition request for the first information bit is sent to the server, when the server 120 receives the information acquisition request for the first information bit, information corresponding to the first information bit is acquired and put in the first information bit of the client, and after receiving information returned by the server in response to the request, the client 110 puts in the first information bit of the APP home page.

In fig. 2 and fig. 3, the first half of an advertisement is shown in the second information bit, and the second half of the advertisement is shown in the first information bit, where in practical application, the advertisement shown in the second information bit and the advertisement shown in the first information bit may be two separate advertisements, or may be other situations in practical application, and is not limited herein.

According to the embodiment of the invention, information tracking of the first information bit and the second information bit can be realized, wherein the information tracking refers to: on the two associated advertisement slots, after the advertisement slot displayed in advance displays the overtime information, the advertisement slot displayed in the later displays the corresponding overtime information. The situation of the overtaking information and the overtaking information is as described above, and the overtaking relation between the two information can be established in a user-defined manner in the actual scene, which is not described herein.

For example, advertisement chase of the talk show advertisement may be performed at the first information location and the second information location, the talk show advertisement includes a talk show advertisement a delivered at the first information location and a talk show advertisement B delivered at the second information location, the talk show advertisement a is chase advertisement of the talk show advertisement B, the talk show advertisement B is chase advertisement of the talk show advertisement a, and the talk show advertisement a is delivered at the first information location after the talk show advertisement B is delivered at the second information location.

In practical application, the first information bit and the second information bit can both put CPD type advertisements or CPM type advertisements, and the first information bit and the second information bit can both put spot show advertisements or common advertisements (advertisements which do not need to be thrown) in the practical application, that is, the spot show advertisements and the common advertisements put in the first information bit or the second information bit can be CPD type advertisements or CPM type advertisements.

In the related art, the priority of the CPD type advertisement is higher than that of the CPM type advertisement, the advertisement to be tracked is the CPM type advertisement, when the advertisement to be tracked of the first information place is tracked of the first advertisement, the advertisement to be tracked is recalled according to the priority sequence, the recalled advertisement is the common advertisement of the CPD type with the highest priority, and the advertisement to be tracked of the CPM type cannot be recalled as expected, so that in order to ensure that the advertisement to be tracked of the first advertisement is tracked as expected, the priority of the advertisement to be tracked needs to be improved.

However, assuming that the number of turns purchased by the advertiser of the CPD type general advertisement is 2/5 turns, that is, 2 times of general advertisements of the CPD type are recalled after brushing 5 times, after the priority of the advertisement is improved, since the priority of the advertisement is higher, all possible general advertisements of the CPD type cannot be recalled once brushing 5 times, thus reducing the turn necessity of the general advertisements of the CPD type; moreover, before the priority of the overtaking advertisement is improved, all traffic preferentially passes through the common advertisement of the CPD type and then recalls other advertisements, but after the priority of the overtaking advertisement is improved, traffic firstly passes through the overtaking advertisement and then passes through the common advertisement of the CPD type, so that the traffic to the common advertisement of the CPD type is reduced, and the exposure of single carousel of the common advertisement of the CPD type is reduced.

For example, assuming that a certain post-cast advertisement purchases 1/10 rounds of advertisements, namely 10 advertisements are played, 1 advertisement is the post-cast advertisement, a certain CPD type common advertisement purchases 2/5 rounds of advertisements, namely 5 advertisements are played, 2 advertisements are the post-cast advertisements, the traffic occupied by the post-cast advertisement can be calculated first for easy understanding, and the traffic occupied by the post-cast advertisement can be converted into the round number of CPD advertisements for easy calculation. Since the chase advertisement is a chase advertisement, the traffic occupied by the chase advertisement=the traffic occupied by the chase advertisement=1/10 of the round-robin, the traffic to the CPD type general advertisement is only 9/10 of the previous traffic when compared with the traffic without the chase advertisement, if the CPD type general advertisement is purchased 2/5 of the round-robin before, if no adjustment is made, the round-robin number of the CPD type general advertisement is 2/5*9/10=18/50, 18/50<2/5, so the traffic to the CPD type general advertisement is reduced, and the round-robin necessity (if the CPD type general advertisement is 2/5 of the round-robin, 2 times of the CPD advertisement is brushed for 5 times) and the round-robin exposure are affected.

Based on the information processing system, the embodiment of the invention provides an information processing method, which can calculate the target flow data of the common advertisements of the CPD type based on the first flow data of the common advertisements of the CPD type and the second flow data of the common advertisements of the chase type after improving the priority of the chase advertisements, further establish a first carousel table based on the target flow data, and determine the target advertisements based on the first carousel table, so that the throwing times of the common advertisements of the CPD type in the first carousel table can be adjusted according to the first flow data and the second flow data, thereby being convenient for increasing the flow of the common advertisements of the CPD type by adjusting, and further ensuring the single carousel light quantity of the first carousel information and the single carousel light quantity by still ensuring the single carousel of the first carousel information by adjusting and increasing the throwing times of the first carousel information in order to ensure the constant flow of the common advertisements of the CPD type information (i.e. the first carousel information described later).

The information processing method can be applied to a server, the server can be a server, or a cloud computing service center, or a server group formed by a plurality of servers, the server can communicate with a client installed in terminal equipment, and the terminal equipment can be a mobile terminal, a tablet computer, a desktop computer or the like.

As shown in fig. 4, the information processing method may include the steps of:

step S101, a server receives an information acquisition request aiming at a first information bit, and determines the information type requested by the information acquisition request based on the information type displayed by a second information bit;

in the embodiment of the invention, the first information bit and the second information bit are two associated advertisement bits mentioned in the aforementioned trace-and-throw information. For convenience of explanation, the second information bit is a previously displayed information bit, and the first information bit is a later displayed information bit, so that when the second information bit displays the preset overtaking information, the first information bit displays the corresponding overtaking information.

In the implementation scene of the track-on advertisement, the first information bit can refer to the information bit located in the front page of the APP, the front page of the APP can refer to the main function interface of the APP, the second information bit can refer to the information bit located in the starting screen, and the starting screen enters the interface in front of the main function interface after the application program is started.

When the information projection scene with information projection is present, the information displayed by the first information bit is influenced by the information type displayed by the second information bit. Specifically, when the information type displayed by the second information bit is "overtaking information", the information acquisition request of the first information bit is used for requesting overtaking information corresponding to the overtaking information; otherwise, when the information type displayed by the second information bit is "not the information to be tracked" the information acquisition request of the first information bit is used for requesting other information not to be tracked.

Thus, in this step, the information type may be used to distinguish whether the information is the overtime information or whether it is the overtime information, such as: the information type may be "is the information to be followed", "is not the information to be followed", "is the information to be followed", or "is not the information to be followed", or the like.

In the embodiment of the present invention, since the information put in the first information bit performs information tracking on the information put in the second information bit, the information types of the information put in the second information bit include: "is the information to be thrown" and "is not the information to be thrown" etc., the information type of the information thrown by the first information bit includes: "is the chase-after information" and "is not the chase-after information", etc.

It will be appreciated that in an actual implementation scenario, "is the information being tracked" and "is not the information being tracked" may be embodied as a specific type of information, and the form of presentation may be varied. Illustratively, the information type of the information presented by the second information bit may be: CPD (compact disc display) courtyard show starting screen, CPM (continuous picture modulation) courtyard show giant curtain, common giant curtain CPD and the like, wherein the CPD courtyard show starting screen and the CPM courtyard show giant curtain have a following relation.

The information acquisition request is sent from the client to the server, and is used for requesting to acquire information from the server, and the information may be an advertisement, and the expression form of the advertisement may include, but is not limited to: video or picture forms. The information acquisition request may carry one or more of user information, regional information, information of the first information bit, and the like, and if the information type of the information which is put in the second information bit last time is the third type information which is the "information to be put in, the information acquisition request also carries an information ID of the third type information, and the like.

In this step, the server may parse the received information acquisition request to obtain one or more of user information, region information, advertisement space information targeted by the information acquisition request, and information ID of the third type information.

In step S102, when the information obtaining request is used to request the first type of information, the server obtains the first traffic data occupied by the first information bit to display the second type of information.

In the embodiment of the invention, the information type of the first type information is 'not overtaking information', and is exemplified, the first type information is a common advertisement of CPD type, the information type of the second type information is 'overtaking information', and the second type information is exemplified, and is a overtaking advertisement of CPM type. The second type information is the track-and-throw information of the third type information, and the third type information is the track-and-throw information of the second type information.

It should be noted that, the first type of information may specifically be: part of the information in "not track-and-drop information". For example, in the foregoing advertising scenario, the types of advertisements that may be involved are: in addition to the CPD-type general advertisement and the CPM-type spot-throw advertisement, some other types of advertisements may be involved, where the first type of information may be specific to the CPD-type general advertisement therein, instead of all advertisements except the CPM-type spot-throw advertisement (spot-throw information).

The first type information and the second type information are information put in the first information bit, and in order to ensure that the second type information is successfully put back to the third type information, the recall priority of the first type information can be set smaller than the recall priority of the second type information, so that when the advertisement is required to be put back after the third type information is put in, the second type information can be recalled preferentially, and the second type information is ensured to be put back to the third type information successfully.

The first type information and the second type information are put in the first information bit, that is, the first type information and the second type information share the traffic of the first information bit, and because the priority of the second type information is greater than that of the first type information, the traffic will first pass through the second type information, the traffic occupied by the second type information will increase, and correspondingly, the traffic occupied by the first type information will decrease, and further, in order to compensate the decreased traffic of the first type information, it is necessary to know how much traffic is occupied by the second type information, so that the first traffic data occupied by the second type information needs to be acquired.

In one embodiment of the present invention, for simplifying the calculation, the first traffic data may be simplified to be replaced by a carousel number, and in practical applications, the first traffic data may be determined by other methods, which is merely an example, and is not limited to the scope of the present invention, and since the second type information is the track-cast information for the third type information, the carousel number of the second type information and the third type information is the same, and the carousel number of the third type information is the carousel number purchased in advance by the brand side for the third type information, such as 1/10 carousel.

Therefore, in this step, if the information acquisition request carries the advertisement ID of the tracked advertisement, it may be determined that the information acquisition request is used to request the first type of information, and when the information acquisition request is used to request the first type of information, the number of rounds of the third type of information may be acquired.

Step S103, the server determines target traffic data of the first type information by using the first traffic data and second traffic data corresponding to the first type information.

In the embodiment of the present invention, the first traffic data may refer to traffic occupied by the second type information in the first information bit, and since the second type information is the trace information of the third type information, the first traffic data may be determined according to traffic pre-purchased by the brand party for the third type information in the second information bit, and exemplary, the first traffic data may be equal to traffic pre-purchased by the brand party for the third type information in the second information bit, the second traffic data may refer to traffic pre-purchased by the brand party for the first type information in the first information bit, and the target traffic data is data for enabling the traffic actually used by the first type information to be equal to the second traffic data.

In one embodiment of the present invention, for simplicity of calculation, the second traffic data corresponding to the first type of information may be simplified to be replaced by a carousel number, i.e. a carousel number that is purchased in advance by the brand party for the first type of information, such as 1/5 carousel.

In this step, since the second traffic data is traffic that the brand side expects that the first type of information occupies, the first traffic data is traffic that the second type of information actually occupies in the first information bit, since the total traffic of the first information bit is a constant value, the remaining traffic outside the traffic actually used by the second type of information at the first information bit, which is used for the first type of information, can be calculated from the first traffic data, and further, the target traffic data of the first type of information can be calculated based on the remaining traffic actually used by the first type of information and the second traffic data expected to be used by the first type of information, and therefore, the target traffic data of the first type of information can be calculated based on the first traffic data and the second traffic data.

Step S104, the server creates a first carousel table of the first information bit based on the target flow data, wherein the first carousel table is used for recording the release sequence of the first type of information.

In the embodiment of the present invention, the first carousel table is a table that can be used to divide the order of delivery of different information in different time slices, where the first carousel table includes: and when the information is put into the first information bit, playing can be carried out according to the put sequence in the ordered first carousel list.

In this step, the amount of the first type information in the first carousel table may be calculated based on the target traffic data, and the delivery order may be determined, and the first carousel table may be created according to the amount and the delivery order.

Step 105, the server determines the target information of the first information bit according to the first carousel table.

In order to respond to the information acquisition request aiming at the first information bit, the server needs to determine target information to be put on the first information bit of the client, so the server can acquire the pointing position of the put pointer in the first carousel table at the moment, and the information pointed by the put pointer is taken as the target information.

The put pointer is used for moving one position backwards in the first carousel table when receiving the information acquisition request aiming at the first information bit each time, and the information pointed by the put pointer can be directly used as target information because the first carousel table only comprises the first type information of which the information type is 'not the chase information'.

According to the embodiment of the invention, the information acquisition request for the first information bit is received firstly, the information type displayed by the second information bit is based on the information type requested by the information acquisition request, when the information acquisition request is used for requesting the first type information, the first flow data occupied by the second type information displayed by the first information bit is acquired, then the target flow data of the first type information is determined by utilizing the first flow data and the second flow data corresponding to the first type information, then the first carousel table of the first information bit is created based on the target flow data, the first carousel table is used for recording the release sequence of the first type information, and finally the target information of the first information bit can be determined according to the first carousel table.

In one embodiment of the present invention, the type of information requested by the information acquisition request may be determined based on the type of information presented by the second information bit, specifically:

when the second information bit reveals the third type of information, the information acquisition request may be determined to request a second type of information, the third type of information being tracked information of the second type of information. At this time, in order to ensure successful trace-cast information for the third type information, the trace-cast information is displayed corresponding to the first information bit, that is, the information acquisition request is used for requesting the second type information. In other words, in this scenario, the target information of the first information bit may be determined to be the second type of information.

Or alternatively, the process may be performed,

and when the information displayed by the second information bit is not the third type of information, determining that the information acquisition request is used for requesting the first type of information. At this time, it is indicated that information trace-back is not necessary, so it can be determined that the information acquisition request is for requesting the first type of information. In other words, in this scenario, the target information of the first information bit may be determined to be the first type of information.

In the scene that the second information bit displays information which is not the third type information and the target information of the first information bit is the first type information, no information trace-casting process exists and the carousel table of the information bit has a dynamic updating process, then in the scene, the influence of the information trace-casting process on carousel necessarily-reproduction of the first type information is small, even no influence exists, so the situation is not discussed for the moment.

Now, in the scene that the second information bit shows the third type information and the target information of the first information bit is the second type information, how to ensure the carousel necessity of the first type information and the exposure of single carousel is described.

In practical application, the third type information displayed by the second information bit may be a traffic type, when the third type information is a traffic type, in order to avoid frequent trace-casting of trace-casting information to influence the necessity of the first type information when the excessive single third type information of the traffic type is taken as trace-casting information, so that the traffic type information as a whole can be taken as virtual type information, and the number of turns occupied by the virtual type information can be taken as the first traffic data.

Or in another possible scenario, the third type of information displayed by the second information bit may also be a carousel type, and when the third type of information is a carousel type, the carousel number of the third type of information may be directly used as the first traffic data.

The following description is made in two embodiments for the third type information as a traffic type and a carousel type, respectively.

In yet another embodiment of the present invention, the step S102 of obtaining the first traffic data occupied by the first information bit exhibiting the second type of information includes:

And step 201, when the third type information displayed by the second information bit is a traffic type, on the first information bit, attempting to recall the third type information to obtain the exposure occupied by the third type information.

In the embodiment of the invention, the flow type is the type of statistical analysis performed by the flow. Illustratively, in the foregoing advertisement delivery scenario, the traffic type may be specifically a CPM type. The CPM refers to thousands of browsing cost, namely, CPM type information is displayed, charged and analyzed according to traffic.

Since the third type information is put in the second information bit, only the exposure amount occupied by the third type information is obtained, so that the third type information can be recalled on the first information bit by using the current flow condition (for example, the information carried in the information acquisition request can be used), only the exposure amount of the third type information is obtained, and the third type information is not required to be recalled on the first information bit.

In this step, the current flow condition may be utilized to attempt to recall the third type of information for the second information bit placement, resulting in an exposure amount occupied by the third type of information for the second information bit placement.

And 202, acquiring the ratio between the exposure of the third type of information and the single-carousel exposure.

In an embodiment of the present invention, the single carousel exposure of the second information bit is associated with at least one of: the system type of the request terminal, the region where the request terminal is located and the initiation APP of the request terminal. The request end system type refers to the type of operating system running on the request end, such as: android type or IOS type, etc., where the region where the request end is located may refer to the region where the location information of the request end is located or the region where the number belongs to is located, etc., and the originating APP of the request end may point to the APP used by the server end to send the information acquisition request, for example: a video APP or a news APP, etc. Because some advertisements can specify the user group to be put, different request end system types, the region where the request end is located and the initiation APP of the request end can all influence the single-carousel exposure of the second information bit. Based on the differences of regions, request end types, APP types and the like, the data can influence the single-carousel exposure to different degrees.

For example, if there are 3 types of information currently being cast, the sum of the exposure amounts of the three types of information is 3000CPM, and the exposure amount of the single carousel of the second information bit is 1000CPM, the ratio 3 between the exposure amount of the third type of information and the exposure amount of the single carousel may be obtained by dividing 3000CPM by 1000 CPM.

Step 203, determining the number of carousels occupied by the third type of information based on the ratio, so as to be the first traffic data of the second type of information.

Since the second type of information is the chase-and-drop information of the third type of information, in this step, the ratio may be used as the number of carousels occupied by the third type of information, and further, in order to simplify the calculation, the first traffic data of the second type of information may be replaced by the number of carousels, for example, the obtained ratio 3 may be used as the number of carousels occupied by the third type of information, and further, the first traffic data of the second type of information may be obtained.

In the step, if the ratio is a floating point number, the ratio is carried upwards and rounded to obtain the number of the carousel occupied by the third type of information. For example: the ratio is 0.1, then 0.1 can be rounded up to obtain 1, and the integer obtained by rounding up is used as the carousel number, so that the fact that the carousel number is decimal and cannot be recalled can be avoided, and the fact that the third type information of the traffic type has the opportunity to be recalled is ensured.

According to the embodiment of the invention, when the third type information displayed based on the second information bit is a traffic type, the first traffic data of the second type information can be determined according to the number of turns occupied by the third type information, the subsequent calculation of the target traffic data of the first type information can be facilitated, the first turn table is further established based on the target traffic data, the target information is determined based on the first turn table, the number of times of throwing the first type information in the first turn table can be adjusted according to the first traffic data and the second traffic data, the increase of the traffic divided into the first type information is facilitated through adjustment, and the turn necessity of the first type information and the exposure of single turn can be ensured under the condition that the second type information divides the partial traffic of the first information bit.

As described above, the third type information may be a carousel type in addition to a traffic type. Thus, in yet another embodiment of the present invention, acquiring first traffic data occupied by a second type of information includes: and when the third type information is a carousel type, acquiring the carousel number of the third type information as the first traffic data of the second type information.

When the third type information is a carousel type, the carousel number purchased by the brand side for the carousel number of the third type information in advance, such as 3/10 carousel, can be directly obtained, and the carousel number can be used for replacing the first traffic data of the second type information for simplifying calculation.

Because the second type information is the chase information of the third type information, the chase relation exists between the second type information and the chase information, and the flow data of the third type information and the chase information are limited to be identical, the embodiment of the invention can take the carousel number of the third type information as the first flow data of the second type information, can facilitate the subsequent calculation of the target flow data of the first type information, further creates a first carousel table based on the target flow data, and determines the target information based on the first carousel table, so that the number of times of the first type information in the first carousel table can be adjusted according to the first flow data and the second flow data, and the flow separated into the first type information is conveniently increased by adjustment, and the carousel necessity of the first type information and the exposure of single carousel can be ensured under the condition that the second type information separates the first information bit part flow.

In any of the foregoing embodiments, the determining the first traffic data and the second traffic data in step S103 includes determining the target traffic data of the first type information by using the first traffic data and the second traffic data corresponding to the first type information, including:

step 301, obtaining a difference value between the total flow data of the first information bit and the first flow data, to obtain remaining flow data of the first information bit.

In this step, the first traffic data of the second type information may be subtracted from the total traffic data, and the obtained difference is the remaining traffic data, where the first information bit is the remaining of the first type information.

Illustratively, assuming that the total traffic data is 1 and the first traffic data is 1/10 carousel, the remaining traffic data of the first information bit is 9/10.

Step 302, obtaining a ratio between the second flow data and the residual flow data, and obtaining the target flow data of the first type information.

In this step, the second flow data purchased in advance by the brand party for the first type information may be divided by the remaining flow data, and the obtained ratio is the target flow data of the first type information.

For example, assuming the second flow data is 1/5, then 1/5 is divided by 9/10 to obtain the target flow data 2/9.

According to the embodiment of the invention, the target flow data can be obtained by dividing the flow of the first type information by the current residual flow data of the first information bit, so that the flow of the first type information can be ensured to meet the flow purchased by a brand side, the problems of reducing the carousel necessity performance and the carousel exposure of the first type information after adjusting the priority of the second type information are avoided, and the carousel necessity performance and the carousel exposure of the first type information are ensured to be unchanged.

On the basis of any one of the foregoing embodiments, the embodiment of the present invention further relates to an information display process of the second information bit, which is described in detail below.

Because the client requests the information acquisition request for the second information bit in the startup screen to the server when the user clicks the button of the APP, and requests the information acquisition request for the first information bit in the APP home page to the server when the information on the startup screen is displayed and enters the APP home page, in order to be able to respond to the information acquisition request for the second information bit, the client returns corresponding information, so before receiving the information acquisition request for the first information bit, in a further embodiment of the present invention, as shown in fig. 5, the method further includes:

In step S501, an information acquisition request for a second information bit is received.

In the embodiment of the present invention, the information acquisition request is used for requesting to display the third type of information, and the information acquisition request for the second information bit may carry one or more of user information, regional information, information of the second information bit, and the like.

The third type of information used for requesting to display in the information acquisition request is the tracked information, and the type of the tracked information can be a carousel type (i.e. CPD type) or a traffic type (i.e. CPM type).

Step S502, based on the release type of the third type information, creating a second carousel table of the second information bit, where the second carousel table is used to record the release sequence of the third type information.

In the embodiment of the present invention, the second carousel table is a table that can be used to divide the order of delivery of different information in different time slices, where the second carousel table includes: and when the information is put into the second information bit, playing can be carried out according to the put sequence in the ordered second carousel list.

In this step, when the information acquisition request is received, on the second information bit, a recall of third type information of which the delivery type is a traffic type, which is delivered on the second information bit, may be attempted by using the current traffic condition (e.g., information that may be carried in accordance with the information acquisition request). If the third type information of the flow type is successfully recalled, a second carousel table is created according to the third type information of the flow type; or if the third type information of the traffic type is not recalled, creating a second carousel table according to the third type information of the carousel type.

Step S503, determining the target information of the second information bit according to the second carousel table.

In order to respond to the information acquisition request aiming at the second information bit, the server side needs to determine target information to be put on the second information bit of the client side, so the server side can acquire the pointing position of the put pointer in the second carousel table at the moment, and the information pointed by the put pointer is taken as the target information.

The put pointer is used to move one position back in the second carousel table each time an information acquisition request for the second information bit is received.

According to the embodiment of the invention, based on whether the third type information of the second information bit includes the traffic type, the second carousel table can be created in different modes, and the target information responding to the information acquisition request aiming at the second information bit is determined, so that the third type information of the traffic type can be displayed according to the exposure purchased by the brand side.

In yet another embodiment of the present invention, creating a second carousel table of second information bits based on a delivery type of the third type of information comprises: and when the release type of the third type information is a carousel type, determining the carousel number of the third type information, and creating a second carousel table based on the carousel number.

In this step, if the third type information of the traffic type is not recalled, the third type information indicating that the second information bit is being cast is a carousel type, so that the second carousel table can be created based on the carousel number purchased by the brand side for the third type information.

The embodiment of the invention can directly establish the second carousel table according to the carousel number of the third type information when the third type information is the carousel type so as to ensure that the third type information of the carousel type can meet the carousel number purchased by a brand party.

In yet another embodiment of the present invention, creating a second carousel table of second information bits based on a delivery type of the third type of information comprises:

when the release type of the third type information is a flow type, determining the number of the carousel occupied by the third type information; if the information of the third type of the flow type is successfully recalled, the exposure occupied by the information of the third type of the second information bit can be obtained; acquiring the ratio between the exposure of the third type of information and the single-carousel exposure of the second information bit; and determining the number of the carousel occupied by the third type of information based on the ratio.

And if the ratio is a floating point number, carrying out upward rounding on the ratio to obtain the carousel number occupied by the third type of information. For example: the ratio is 0.1, then 0.1 can be rounded up to obtain 1, and the integer obtained by rounding up is used as the carousel number, so that the fact that the carousel number is decimal and cannot be recalled can be avoided, and the fact that the third type information of the traffic type has the opportunity to be recalled is ensured.

If the third type information of the traffic type cannot be recalled, the information type can be recalled into fourth type information which is not the overtime information, and the throwing type of the fourth type information can be a carousel type or a traffic type. Because the embodiment of the invention is to adjust the number of the carousels purchased by the first type of information according to the number of the carousels occupied by the third type of information, the invention needs to be accurate to avoid the problems of shortage or overdriving.

Creating the second carousel table of the second information bit, wherein the second carousel table contains virtual type information, and the carousel number of the virtual type information is the carousel number occupied by the third type information.

In this step, a piece of virtual type information may be created, where the virtual type information corresponds to third type information of one or more traffic types, and the virtual type information is inserted into the carousel table according to the number of carousels occupied by the third type information, to obtain a second carousel table.

According to the embodiment of the invention, when the third type information is the traffic type, the virtual type information can be created and inserted into the second carousel table, so that the third type information of the traffic type can be ensured to meet the exposure purchased by the brand side.

In order to facilitate understanding, as shown in fig. 6, the present invention further provides an embodiment of a corresponding processing flow when the server receives an advertisement acquisition request for a macro advertisement slot (i.e., an information acquisition request for a first information slot by the client) sent by the client in practical application.

In step S601, the server determines whether the advertisement acquisition request is a request for a running show macro advertisement (running show macro advertisement is the second type information).

Since the recall priority of the show giant-screen advertisement is set to be higher than the recall priority of the ordinary giant-screen advertisement in order to ensure the rate of the follow-up of the show giant-screen advertisement by the show giant-screen advertisement, when the advertisement acquisition request is a request to acquire the show giant-screen advertisement, step S602 may recall the show giant-screen advertisement directly.

If the current start screen advertisement of the start screen advertisement position exposure is not the start screen advertisement of the start show, the huge screen advertisement position will not recall the start show huge screen advertisement, and then the common huge screen advertisement of the CPD type will be recalled.

That is, when the advertisement acquisition request does not request acquisition of the show macro advertisement, but requests acquisition of the general macro advertisement (i.e., the first type information), step S603 may be performed, attempting to recall the show start screen CPD/CPM, and calculating the carousel duty ratio.

Specifically, if the opening show start-up screen advertisement is of a CPM type (i.e., the third type information is of a traffic type), it is assumed that 3 opening show start-up screen advertisements of the CPM type are currently being cast, the predetermined amount of the three opening show start-up screen advertisements of the CPM type added up is 3000CPM, and the exposure of the single carousel of the start-up screen advertisement space is 1000CPM. Before recalling the CPD type common macro advertisement, the CPM type opening show start screen advertisement is recalled by the current flow condition, three CPM type opening show start screen advertisements are recalled in the example, the sum of the preset amounts is 3000CPM, and then the three CPM type opening show start screen advertisements occupy 3 rounds in the total round play number of the opening screen advertisement according to the single round play exposure of 1000CPM of the opening screen advertisement.

If the on-screen advertisement of the on-screen show is of CPD type (namely, the third type information is of carousel type), it is assumed that 1/10 carousel is purchased by one on-screen advertisement of the on-screen show, and 1/5 carousel is purchased by one common macro advertisement of CPD type on the same day. When the common giant-screen advertisement of the CPD type is recalled, the occupied flow of the giant-screen advertisement of the show can be calculated first, and the occupied flow can be converted into the carousel number of the CPD for calculation. Because the advertisement of the running show giant curtain is the advertisement of the follow-up running show start screen, the traffic occupied by the advertisement of the running show giant curtain (i.e. the carousel duty ratio) =the traffic occupied by the running show start screen=1/10 carousel.

Further, compared with the case of no show macro advertisement, the traffic to the CPD type general macro advertisement is only 9/10 of the previous one, and if the CPD type general macro advertisement was purchased 1/5 round, it becomes 1/5*9/10=9/50, 9/50< 1/5=10/50, i.e. the traffic becomes smaller if not adjusted, so that it is necessary to execute step S604 in order to ensure that the traffic to the CPD type general macro advertisement is unchanged.

In step S604, when the common macro advertisement CPD is recalled, the number of rounds purchased by the common macro advertisement of the CPD type is adjusted according to the remaining rounds, that is, (1/5)/(9/10) =2/9 rounds, that is, if the common macro advertisement of the CPD type purchases 1/5 rounds before, the adjusted round is 2/9 rounds, and if the common macro advertisement of the CPD type purchases 2/5 rounds before, the adjusted round is 4/9 rounds.

Finally, step S605 is executed, and a carousel table (i.e. a first carousel table) is constructed according to the adjusted carousel number, and the CPD type common macro advertisement is recalled.

In order to facilitate understanding, as shown in fig. 7, the present invention further provides an embodiment of a corresponding processing flow when the server receives an advertisement acquisition request for a start-up screen advertisement slot (i.e., an information acquisition request for a second information slot by the client) sent by the client in practical application.

If the advertisement of the opening show start screen is of CPD type (namely, the type of the third type of information is carousel type), the advertisement of the opening show start screen is a overtaken advertisement, and only the advertisement of the opening show start screen is called back according to the common logic.

If the open-show start-up screen advertisement is of the CPM type (i.e., the type of delivery of the third type of information is traffic type), it is assumed that there are now 3 open-show start-up screen advertisements of the CPM type, and the predetermined amount of the three open-show start-up screen advertisements of the CPM type added up is 3000CPM, and the exposure of the start-up screen advertisement spot unicast is 1000CPM.

Before constructing the carousel table (i.e., the second carousel table), step S701 first attempts to recall CPM-type talk show on-screen advertisements, which in this example would recall three CPM-type talk show on-screen advertisements.

Step S702, accumulating the preset quantity of all CPM type on-screen advertisements, calculating the number of rounds occupied by CPM type on-screen advertisements according to the single round of exposure quantity of CPD type advertisements, and generating a virtual CPD advertisement (i.e. virtual type information). In this example, the sum of the preset amounts of the CPM type on-screen advertisements is 3000CPM, then the three CPM type on-screen advertisements are obtained according to the exposure of the single carousel of the on-screen advertisement position of 1000CPM, 3 carousels are occupied in the total carousel number of the on-screen advertisement position by the three CPM type on-screen advertisements, and then the three CPM type on-screen advertisements are generated into a virtual CPD advertisement.

In step S703, when the CPD type of the on-screen of the on-show is recalled, the virtual CPD is inserted into the carousel table (i.e., the second carousel table).

Step S704, constructing a carousel list and recalling the on-screen advertisement.

In step S705, it is determined whether the virtual CPD advertisement is selected, and it may be determined whether the information pointed by the delivery pointer is the virtual CPD, for example.

Step S706, if the virtual CPD is selected, recalling CPM type start screen advertisement of the start show.

In step S707, a CPM-type general start-up screen advertisement (i.e., fourth type information) is recalled.

In step S708, other on-screen advertisements (i.e., other on-screen advertisements in addition to the third type of information and the fourth type of information) are recalled.

In summary, when the information processing method provided by the embodiment of the invention is applied to a scene of advertisement delivery, the priority of the advertisement to be tracked is adjusted to be the highest, so as to realize the requirement of high tracking rate; at the same time, the CPD can ensure the exposure of the previous single carousel and the influence on carousel necessaries is minimized.

In still another embodiment of the present invention, there is also provided an information processing apparatus, as shown in fig. 8, including:

a first receiving module 11, configured to receive an information acquisition request for a first information bit, and determine, based on an information type presented by a second information bit, an information type requested by the information acquisition request;

An obtaining module 12, configured to obtain first traffic data occupied by the first information bit to display the second type information when the information obtaining request is used to request the first type information; wherein, the recall priority of the first type information is smaller than the recall priority of the second type information;

a first determining module 13, configured to determine target traffic data of the first type information by using the first traffic data and second traffic data corresponding to the first type information;

a first creating module 14, configured to create a first carousel table of the first information bits based on the target traffic data, where the first carousel table is used to record a delivery sequence of first type information;

and the second determining module 15 is configured to determine, according to the first carousel table, target information of the first information bit.

In a further embodiment of the present invention, the receiving module 11 includes:

a first determining unit, configured to determine that the information acquisition request is used to request second type information when the second information bit shows the third type information, where the third type information is the tracked information of the second type information; or alternatively, the process may be performed,

And the second determining unit is used for determining that the information acquisition request is used for requesting the first type of information when the information displayed by the second information bit is not the third type of information.

In yet another embodiment of the present invention, when the second information bit shows the third type of information, the device further comprises:

and a third determining module, configured to determine that the target information of the first information bit is second type information.

In yet another embodiment of the present invention, the acquisition module 12 includes:

a recall unit, configured to attempt recall, on the first information bit, the third type information when the third type information displayed by the second information bit is a traffic type, to obtain an exposure occupied by the third type information;

a first obtaining unit, configured to obtain a ratio between an exposure amount of the third type information and a single carousel exposure amount;

and the third determining unit is used for determining the number of the carousels occupied by the third type of information based on the ratio to serve as the first flow data of the second type of information.

In yet another embodiment of the present invention, the single-carousel exposure is associated with at least one of: the system type of the request terminal, the region where the request terminal is located and the initiation APP of the request terminal.

In a further embodiment of the invention, the third determining unit is further configured to:

and if the ratio is a floating point number, carrying out upward rounding on the ratio to obtain the carousel number occupied by the third type of information.

and the second acquisition unit is used for acquiring the carousel number of the third type information as the first traffic data of the second type information when the second information bit shows that the third type information is carousel type.

In a further embodiment of the invention, the first determining module 13 comprises:

a second obtaining unit, configured to obtain a difference value between the total flow data of the first information bit and the first flow data, so as to obtain remaining flow data of the first information bit;

and a third obtaining unit, configured to obtain a ratio between the second flow data and the remaining flow data, so as to obtain the target flow data of the first type information.

In yet another embodiment of the present invention, the apparatus further comprises:

a second receiving module, configured to receive an information acquisition request for a second information bit, where the information acquisition request is used to request to display third type information;

The second creating module is used for creating a second carousel table of the second information bit based on the information type of the third type information, and the second carousel table is used for recording the release sequence of the third type information;

and a fourth determining module, configured to determine, according to the second carousel table, target information of the second information bit.

In yet another embodiment of the present invention, the second creation module includes:

the determining and creating unit is used for determining the number of the carousel of the third type information when the information type of the third type information is the carousel type, and creating a second carousel table based on the number of the carousel;

or alternatively, the process may be performed,

a fourth determining unit, configured to determine, when the information type of the third type information is a traffic type, a number of carousels occupied by the third type information;

the creating unit is configured to create the second carousel table of the second information bit, where the second carousel table includes virtual type information, and the carousel number of the virtual type information is the carousel number occupied by the third type information.

In still another embodiment of the present invention, there is also provided an information processing system including:

a server for executing the information processing method according to any one of the foregoing method embodiments;

In yet another embodiment of the present invention, there is provided an electronic device including a processor, a communication interface, a memory, and a communication bus, wherein the processor, the communication interface, and the memory communicate with each other via the communication bus;

a memory for storing a computer program;

and the processor is used for realizing any information processing method in the embodiment of the method when executing the program stored in the memory.

According to the electronic equipment provided by the embodiment of the invention, the processor firstly receives the information acquisition request aiming at the first information bit by executing the program stored in the memory, determines the information type requested by the information acquisition request based on the information type displayed by the second information bit, acquires the first flow data occupied by the first information bit for displaying the second type information when the information acquisition request is used for requesting the first type information, then determines the target flow data of the first type information by utilizing the first flow data and the second flow data corresponding to the first type information, then creates the first carousel table of the first information bit based on the target flow data, wherein the first carousel table is used for recording the release sequence of the first type information, and finally can determine the target information of the first information bit according to the first carousel table.

According to the embodiment of the invention, when the priority of the first type information is higher than that of the second type information, the target flow data of the first type information is calculated based on the first flow data occupied by the second type information and the second flow data corresponding to the first type information, and then the first carousel table is established based on the target flow data, and the target information is determined based on the first carousel table, so that the number of times of putting the first type information in the first carousel table can be adjusted according to the first flow data and the second flow data, the flow divided into the first type information is conveniently increased through adjustment, and the carousel necessity of the first type information and the single carousel exposure of the first type information can be still ensured under the condition that the second type information divides the first information bit partial flow.

The communication bus 1140 mentioned above for the electronic device may be a Peripheral Component Interconnect (PCI) bus or an Extended Industrial Standard Architecture (EISA) bus, etc. The communication bus 1140 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown in fig. 9, but not only one bus or one type of bus.

The communication interface 1120 is used for communication between the electronic device and other devices described above.

The memory 1130 may include Random Access Memory (RAM) or non-volatile memory (non-volatile memory), such as at least one magnetic disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.

The processor 1110 may be a general-purpose processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSP), application Specific Integrated Circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.

In yet another embodiment of the present invention, there is also provided a computer-readable storage medium having stored thereon a program of an information processing method, which when executed by a processor, implements the steps of the information processing method according to any of the foregoing method embodiments.

It should be noted that in this document, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The foregoing is only a specific embodiment of the invention to enable those skilled in the art to understand or practice the invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An information processing method, characterized by comprising:

creating a first carousel table of the first information bit based on the target flow data, wherein the first carousel table is used for recording the release sequence of the first type information so that the release times of the first type information in the first carousel table are increased according to the adjustment of the target flow data;

2. The information processing method according to claim 1, wherein the determining the type of information requested by the information acquisition request based on the type of information presented by the second information bit includes:

When the second information bit shows third type information, determining that the information acquisition request is used for requesting the second type information, wherein the third type information is overtaken information of the second type information; or alternatively, the process may be performed,

and when the information displayed by the second information bit is not the third type of information, determining that the information acquisition request is used for requesting the first type of information.

3. The information processing method according to claim 2, wherein when the second information bit exhibits the third type of information, the method further comprises:

and determining the target information of the first information bit as second type information.

4. The information processing method according to claim 1, wherein acquiring the first traffic data occupied by the first information bit exhibiting the second type of information comprises:

when third type information displayed by the second information bit is a traffic type, on the first information bit, trying to recall the third type information to obtain the exposure occupied by the third type information;

acquiring the ratio between the exposure of the third type of information and the single-carousel exposure;

and determining the number of the carousels occupied by the third type of information based on the ratio to serve as the first flow data of the second type of information.

5. The information processing method according to claim 4, wherein the single carousel exposure is associated with at least one of: the system type of the request terminal, the region where the request terminal is located and the initiation APP of the request terminal.

6. The information processing method according to claim 4, wherein determining the number of carousels occupied by the third type of information based on the ratio comprises:

7. The information processing method according to claim 1, wherein acquiring the first traffic data occupied by the second type of information includes:

and when the second information bit shows that the third type information is a carousel type, acquiring the carousel number of the third type information as the first traffic data of the second type information.

8. The information processing method according to claim 1, wherein determining target traffic data of the first type information using the first traffic data and second traffic data corresponding to the first type information, comprises:

obtaining a difference value between the total flow data of the first information bit and the first flow data to obtain residual flow data of the first information bit;

And obtaining the ratio between the second flow data and the residual flow data to obtain the target flow data of the first type information.

9. The information processing method according to claim 1, characterized in that the method further comprises:

receiving an information acquisition request for the second information bit, the information acquisition request being for requesting presentation of a third type of information;

creating a second carousel table of the second information bit based on the release type of the third type information, wherein the second carousel table is used for recording the release sequence of the third type information;

and determining target information of the second information bit according to the second carousel table.

10. The information processing method according to claim 9, wherein creating a second carousel table of second information bits based on a delivery type of the third type information comprises:

when the release type of the third type information is a carousel type, determining the carousel number of the third type information, and creating a second carousel table based on the carousel number;

or alternatively, the process may be performed,

when the release type of the third type information is a flow type, determining the number of the carousel occupied by the third type information; creating the second carousel table of the second information bit, wherein the second carousel table contains virtual type information, and the carousel number of the virtual type information is the carousel number occupied by the third type information.

11. An information processing apparatus, characterized by comprising:

the first creating module is used for creating a first carousel table of the first information bit based on the target flow data, wherein the first carousel table is used for recording the release sequence of the first type information so that the release times of the first type information in the first carousel table are increased according to the adjustment of the target flow data;

12. The electronic equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;

a memory for storing a computer program;

a processor for implementing the information processing method according to any one of claims 1 to 11 when executing a program stored in a memory.

13. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon a program of an information processing method, which when executed by a processor, implements the steps of the information processing method according to any one of claims 1-10.

14. An information processing system, comprising:

a server for performing the information processing method of any one of the preceding claims 1-10;

and the client is used for sending an information acquisition request aiming at the first information bit, and displaying the target information in the first information bit.