CN112348568A - Centralized management platform and method for account number of advertisement putting platform - Google Patents
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Abstract
A centralized management platform and a method for account numbers of advertisement delivery platforms are provided, wherein the platform comprises a platform adapter used for communicating with different advertisement delivery platforms, an account number authorization module used for obtaining account number authorization information and corresponding account number data of the advertisement delivery platforms, an advertisement service operation module used for responding to user operation to carry out advertisement service operation on one or more authorized account numbers of the advertisement delivery platforms, and a database used for storing the account number authorization information and the corresponding account number data of the account numbers of the advertisement delivery platforms. The centralized management platform and the method for the account numbers of the advertisement delivery platforms can obtain account number authorization information and corresponding account number data of different advertisement delivery platforms and synchronously operate information on the advertisement delivery platforms, so that centralized management and operation of a large number of account numbers of the advertisement delivery platforms are realized, advertisers do not need to frequently switch among different advertisement delivery platforms, and advertisement operation efficiency is improved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a centralized management platform and a method for account numbers of an advertisement putting platform.
Background
In order to achieve a better advertisement delivery effect, an advertiser often registers hundreds of delivery account numbers on different advertisement delivery platforms (such as a huge engine, a wide-spot service, and the like) to develop an advertisement delivery service, and the account numbers are split from each other, so how to manage the account numbers intensively and efficiently becomes a main pain point of the advertiser. For advertisement delivery agents, they manage delivery services of different advertisers, and face to the management of a large number of advertisement delivery platform accounts, so the same pain point exists.
Disclosure of Invention
The application provides a centralized management platform and a method for account numbers of an advertisement delivery platform, so as to realize centralized management of a large number of account numbers of the advertisement delivery platform.
According to a first aspect, an embodiment provides a centralized management platform for advertisement delivery platform accounts, including:
the platform adapter is used for communicating with different advertisement putting platforms;
the account authorization module is used for obtaining account authorization information and corresponding account data of the advertisement delivery platform which is communicated with the platform adapter;
the advertisement service operation module is used for responding to user operation to perform advertisement service operation on one or more authorized advertisement delivery platform accounts and sending operation information to the platform adapter so that the platform adapter synchronizes the operation information on the advertisement delivery platforms corresponding to the one or more advertisement delivery platform accounts;
and the database is used for storing account authorization information of the advertisement delivery platform account and corresponding account data.
In one embodiment, the platform adapter includes an API call module, and the API call module is configured to call an API interface of an advertisement delivery platform to implement communication with the advertisement delivery platform.
In one embodiment, the advertisement service operation module includes:
the account management module is used for responding to user operation to manage the one or more advertisement putting platform accounts;
the advertisement putting management module is used for responding to the operation of a user to manage the advertisement putting plans on the one or more advertisement putting platforms;
the financial management module is used for managing the financial conditions of the one or more advertising platform accounts in response to user operation;
the advertisement delivery early warning module is used for acquiring related early warning parameters of the one or more advertisement delivery platforms according to the early warning rules configured by the user;
the operation information comprises account operation information, advertisement putting operation information, financial operation information and early warning parameter acquisition information.
In one embodiment, the database includes a ClickHouse database and a Mysql database.
In one embodiment, the centralized management platform for the account numbers of the advertisement delivery platform further comprises a data synchronization module, and the data synchronization module is used for acquiring the latest account number data of the account numbers of the advertisement delivery platform at preset intervals and storing the latest account number data into the database.
According to a second aspect, an embodiment provides a method for centralized management of an account of an advertisement delivery platform, including:
acquiring account authorization information and corresponding account data of an advertisement delivery platform;
storing account authorization information of the advertisement putting platform and corresponding account data into a database;
receiving advertisement service operation information of a user on one or more authorized advertisement delivery platform accounts, and sending the operation information to the advertisement delivery platforms corresponding to the one or more authorized advertisement delivery platform accounts so as to enable the advertisement delivery platforms corresponding to the one or more authorized advertisement delivery platform accounts to synchronize the operation information.
In one embodiment, the obtaining account authorization information and corresponding account data of the advertisement delivery platform includes:
calling an API (application programming interface) of the advertisement putting platform;
acquiring account authorization information of the advertisement putting platform through an API (application programming interface) of the advertisement putting platform;
and acquiring account data corresponding to the account authorization information of the advertisement putting platform.
In one embodiment, the obtaining, through the API interface of the advertisement delivery platform, account authorization information of the advertisement delivery platform includes:
and communicating with the advertisement delivery platform through an API (application programming interface) of the advertisement delivery platform, and acquiring an authorization code and an access token of the advertisement delivery platform according to an Oauth2 protocol.
In one embodiment, the method for centralized management of account numbers of advertisement delivery platforms further includes acquiring latest account number data of account numbers of advertisement delivery platforms every interval of preset time, and storing the latest account number data into a database.
According to a third aspect, an embodiment provides a computer readable storage medium comprising a program executable by a processor to implement the method according to the second aspect.
According to the centralized management platform, the method and the computer readable storage medium of the account numbers of the advertisement delivery platforms of the embodiments, because the communication with different advertisement delivery platforms can be realized through the platform adapters, account number authorization information and corresponding account number data of different advertisement delivery platforms can be obtained, and information can be synchronously operated on the advertisement delivery platforms, so that the centralized management and operation of a large number of account numbers of the advertisement delivery platforms can be realized, advertisers and advertisement agents do not need to frequently switch among different advertisement delivery platforms, thereby improving the advertisement operation efficiency and being very convenient.
Drawings
Fig. 1 is a schematic structural diagram of a centralized management platform for an account of an advertisement delivery platform in an embodiment;
FIG. 2 is a diagram illustrating an exemplary architecture of an advertisement service module;
fig. 3 is a schematic structural diagram of a centralized management platform for an account of an advertisement delivery platform in another embodiment;
FIG. 4 is a technical architecture diagram of a centralized management platform for advertisement placement platform accounts in one embodiment;
fig. 5 is a flowchart illustrating a method for centralized management of an account of an advertisement delivery platform according to an embodiment;
fig. 6 is a schematic flow chart illustrating a process of acquiring account authorization information and corresponding account data of an advertisement delivery platform in an embodiment.
Detailed Description
The present invention will be described in further detail with reference to the following detailed description and accompanying drawings. Wherein like elements in different embodiments are numbered with like associated elements. In the following description, numerous details are set forth in order to provide a better understanding of the present application. However, those skilled in the art will readily recognize that some of the features may be omitted or replaced with other elements, materials, methods in different instances. In some instances, certain operations related to the present application have not been shown or described in detail in order to avoid obscuring the core of the present application from excessive description, and it is not necessary for those skilled in the art to describe these operations in detail, so that they may be fully understood from the description in the specification and the general knowledge in the art.
Furthermore, the features, operations, or characteristics described in the specification may be combined in any suitable manner to form various embodiments. Also, the various steps or actions in the method descriptions may be transposed or transposed in order, as will be apparent to one of ordinary skill in the art. Thus, the various sequences in the specification and drawings are for the purpose of describing certain embodiments only and are not intended to imply a required sequence unless otherwise indicated where such sequence must be followed.
The numbering of the components as such, e.g., "first", "second", etc., is used herein only to distinguish the objects as described, and does not have any sequential or technical meaning. The term "connected" and "coupled" when used in this application, unless otherwise indicated, includes both direct and indirect connections (couplings).
Referring to fig. 1, in an embodiment, a centralized management platform for an account of an advertisement delivery platform includes a platform adapter 10, an account authorization module 20, an advertisement service operation module 30, and a database 40, which are described in detail below.
The platform adapter 10 is configured to communicate with different advertisement delivery platforms, as shown in fig. 1, in an embodiment, the platform adapter 10 includes an API calling module 11, and the API calling module 11 is configured to call an API interface of the advertisement delivery platform to implement communication with the advertisement delivery platform.
The account authorization module 20 is configured to obtain account authorization information and corresponding account data of the advertisement delivery platform in communication with the platform adapter 10. In order to obtain the data operation authority of the advertisement delivery platform, authorization needs to be requested from the advertisement delivery platform, the authorization request is initiated by the account authorization module 20, the authorization request can be initiated to different advertisement delivery platforms according to the selection of a user, and the platform adapter 10 establishes a communication channel with the advertisement delivery platforms by calling API interfaces of the corresponding advertisement delivery platforms. Specifically, the account authorization module 20 may obtain an authorization CODE AUTH _ CODE and an access token accessToken/refreshToken of the advertisement delivery platform according to the Oauth2 protocol. After obtaining account authorization, the account authorization module 20 may synchronize all historical data of the account from the advertisement delivery platform, including account information, advertisement report data, advertisement materials, and the like.
The advertisement service operation module 30 is configured to perform an advertisement service operation on one or more authorized advertisement delivery platform accounts in response to a user operation, and send operation information to the platform adapter 10, so that the platform adapter 10 synchronizes operation information on advertisement delivery platforms corresponding to the advertisement delivery platform accounts, thereby implementing the advertisement service operation on the advertisement delivery platforms.
Referring to fig. 2, in an embodiment, the advertisement service operation module 30 includes an account management module 31, an advertisement delivery management module 32, a financial management module 33, and an advertisement delivery warning module 34. The account management module 31 is configured to manage one or more advertisement delivery platform accounts in response to a user operation, for example, add, delete, check, and modify account information. Accordingly, the platform adapter 10 synchronizes the account operation information to each advertisement delivery platform. The advertisement delivery management module 32 is configured to manage advertisement delivery plans on one or more advertisement delivery platforms in response to a user operation, and based on the advertisement delivery management module 32, the user may perform an operation such as creating an advertisement delivery plan for a group of accounts in batch. Accordingly, the platform adapter 10 synchronizes the advertisement delivery operation information to each advertisement delivery platform. The financial management module 33 is configured to manage financial status of one or more advertising platform accounts in response to user actions. Accordingly, the platform adapter 10 synchronizes the financial operations information to each advertising platform. The advertisement delivery early warning module 34 is configured to obtain relevant early warning parameters of one or more advertisement delivery platforms according to early warning rules configured by a user, when the early warning parameters meet the early warning rules configured by the user, the advertisement delivery early warning module 34 may further send out early warning information, for example, the user may set an exposure rate index based on the advertisement delivery early warning module 34, the advertisement delivery early warning module 34 may continuously update the exposure rate of advertisements delivered by the user on each advertisement delivery platform for the user to refer to, when the exposure rate does not reach the standard, the advertisement delivery early warning module may send out early warning information to warn the user, thereby enabling the user to timely intervene in an advertisement delivery plan with poor effect. Accordingly, the platform adapter 10 synchronizes the information of acquiring the early warning parameters to each advertisement delivery platform.
The database 40 is used for storing account authorization information of the advertisement delivery platform account and corresponding account data. In one embodiment, the database includes a ClickHouse database and a Mysql database. The ClickHouse database has higher data processing efficiency in processing big data. The account data comprises report data and non-report data. Account information and other non-report data have obvious association relationship and are stored by adopting a relational database MySql; report data advertisement delivery platforms such as advertisement groups, advertisement plans, advertisement creatives and the like are organized, and can be stored and inquired in real time by clickhouse or Mysql.
Referring to fig. 3, in an embodiment, the centralized management platform for advertisement delivery platform accounts further includes a data synchronization module 50 and a registration login module 60. The data synchronization module 50 is configured to acquire the latest account data of the account of the advertisement delivery platform at preset intervals, and store the latest account data in the database 40, where the interval time may be 5-20 minutes. The registration login module 60 is used for a user to register an account on the centralized management platform of the account of the advertisement delivery platform and receive an account password input by the user to log in the centralized management platform of the account of the advertisement delivery platform, and information of the registered account is encrypted and stored in the database 40.
The centralized management platform for the account number of the advertisement delivery platform can package the core function of the advertisement delivery platform in a software mode and provide a function page basically consistent with the experience of the advertisement delivery platform for a user to use. The function pages comprise report pages, advertisement delivery pages, material management pages, delivery monitoring large-disk pages and the like, and users can operate advertisement services in batches through the pages. Referring to fig. 4, the front-end technology used for building the platform may be read, typesccript, etc., the back-end technology may be SpringBoot, Mybatis, etc., the database may be clickhouse, Mysql, etc., and the operation and maintenance technology may be ship, Docker, Git, etc.
Through the centralized management platform of the account numbers of the advertisement delivery platform, an advertiser or an advertisement agency can operate hundreds of services of the account numbers of the advertisement delivery platform by using experience of operating a single account number. Such as: creating a delivery plan for a group of accounts in batches; analyzing delivery data of a plurality of accounts, wherein the delivery data comprises account information, advertisement plan data, advertisement creative data, advertisement material data and the like; and configuring an advertisement putting early warning rule and an advertisement putting plan with poor intervening effect.
Referring to fig. 5, in an embodiment, a method for centralized management of an account of an advertisement delivery platform includes steps S100 to S300, which are described in detail below.
Step S100: account authorization information and corresponding account data of the advertisement delivery platform are obtained. Referring to fig. 6, in an embodiment, step S100 includes steps S110 to S130, which are described in detail below.
Step S110: and calling an API (application programming interface) of the advertisement delivery platform.
Step S120: and obtaining account authorization information of the advertisement putting platform through an API (application programming interface) of the advertisement putting platform.
In order to obtain the data operation authority of the advertisement delivery platform, authorization needs to be requested from the advertisement delivery platform, a communication channel with the advertisement delivery platforms can be established by calling API (application programming interface) interfaces of the corresponding advertisement delivery platforms, and an authorization CODE AUTH _ CODE and an access token accesstken/refreshanswer of the advertisement delivery platform are obtained according to an Oauth2 protocol.
Step S130: and acquiring account data corresponding to the account authorization information of the advertisement putting platform. After account authorization is obtained, all historical data of the account, including account information, advertisement report data, materials and the like, can be synchronized from the advertisement delivery platform.
The following description is continued with steps S200 to S300.
Step S200: and storing the account authorization information of the advertisement putting platform and corresponding account data into a database. The databases may be a ClickHouse database and a Mysql database. The ClickHouse database has higher data processing efficiency in processing big data. The account data comprises report data and non-report data. Account information and other non-report data have obvious association relationship and can be stored in a relational database MySql; report data advertisement delivery platforms such as advertisement groups, advertisement plans, advertisement creatives and the like are organized and can be stored in clickhouse or Mysql.
Step S300: receiving advertisement business operation information of one or more authorized advertisement putting platform accounts performed by a user, and sending the operation information to the advertisement putting platforms to enable the advertisement putting platforms to operate the information synchronously. The advertisement service operation information comprises account operation information, advertisement putting operation information, financial operation information and early warning parameter acquisition information. When a user performs management operation on one or more account numbers of the advertisement delivery platform, for example, the account number information is subjected to addition, deletion, check and modification, and the like, account number operation information representing the operation is sent to the advertisement delivery platform. When a user manages an advertisement delivery plan on one or more advertisement delivery platforms, for example, batch creation of the advertisement delivery plan for a group of accounts, advertisement delivery operation information representing the operation is sent to the advertisement delivery platforms. And when the user manages the financial conditions of one or more account numbers of the advertisement putting platform, sending financial operation information representing the operation to the advertisement putting platform. And when the related early warning parameters of one or more advertisement putting platforms need to be acquired according to the early warning rules configured by the user, early warning parameter acquisition information is sent to the advertisement putting platforms. The early warning parameters can be exposure rates and the like, taking the exposure rate as an example, a user can set an exposure rate index, and the exposure rates of advertisements launched on each advertisement launching platform by the user need to be continuously acquired and updated for the user to refer to, so that the user can intervene in time in an advertisement launching plan with poor effects, such as the exposure rate not reaching the standard. Similarly, the advertisement service operation information may also be sent to the advertisement delivery platforms through the API interface, so that the advertisement delivery platforms synchronize the operation information.
In an embodiment, the method for the centralized management of the account numbers of the advertisement delivery platform further comprises the steps of obtaining the latest account number data of the account numbers of the advertisement delivery platform at intervals of preset time, and storing the latest account number data into a database, wherein the interval time can be 5-20 minutes. The account data can be synchronized by adopting a distributed data pulling method, a kafka cluster is constructed, a kafka partition consumption mechanism is utilized, so that the java data processing cluster has the distributed batch processing capacity, the account data of a plurality of advertisement delivery platforms can be pulled at the same time, and the account data of the advertisement delivery platforms are processed in batch and stored.
Through the centralized management platform and the method for the account numbers of the advertisement delivery platforms in the embodiment, the communication with different advertisement delivery platforms can be realized through the platform adapters, so that account authorization information and corresponding account data of different advertisement delivery platforms are obtained, and operation information is synchronized on the advertisement delivery platforms, so that the centralized management and operation of a large number of account numbers of the advertisement delivery platforms are realized, an advertiser or an advertisement agent can operate the experience of a single account number, hundreds of account numbers of the advertisement delivery platforms are operated, frequent switching among different advertisement delivery platforms is not needed, the advertisement operation efficiency is improved, an advertisement delivery plan can be adjusted in time, and the advertisement delivery cost is reduced.
Reference is made herein to various exemplary embodiments. However, those skilled in the art will recognize that changes and modifications may be made to the exemplary embodiments without departing from the scope hereof. For example, the various operational steps, as well as the components used to perform the operational steps, may be implemented in differing ways depending upon the particular application or consideration of any number of cost functions associated with operation of the system (e.g., one or more steps may be deleted, modified or incorporated into other steps).
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. Additionally, as will be appreciated by one skilled in the art, the principles herein may be reflected in a computer program product on a computer readable storage medium, which is pre-loaded with computer readable program code. Any tangible, non-transitory computer-readable storage medium may be used, including magnetic storage devices (hard disks, floppy disks, etc.), optical storage devices (CD-to-ROM, DVD, Blu-Ray discs, etc.), flash memory, and/or the like. These computer program instructions may be loaded onto a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions which execute on the computer or other programmable data processing apparatus create means for implementing the functions specified. These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including means for implementing the function specified. The computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified.
While the principles herein have been illustrated in various embodiments, many modifications of structure, arrangement, proportions, elements, materials, and components particularly adapted to specific environments and operative requirements may be employed without departing from the principles and scope of the present disclosure. The above modifications and other changes or modifications are intended to be included within the scope of this document.
The foregoing detailed description has been described with reference to various embodiments. However, one skilled in the art will recognize that various modifications and changes may be made without departing from the scope of the present disclosure. Accordingly, the disclosure is to be considered in an illustrative and not a restrictive sense, and all such modifications are intended to be included within the scope thereof. Also, advantages, other advantages, and solutions to problems have been described above with regard to various embodiments. However, the benefits, advantages, solutions to problems, and any element(s) that may cause any element(s) to occur or become more pronounced are not to be construed as a critical, required, or essential feature or element of any or all the claims. As used herein, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, system, article, or apparatus. Furthermore, the term "coupled," and any other variation thereof, as used herein, refers to a physical connection, an electrical connection, a magnetic connection, an optical connection, a communicative connection, a functional connection, and/or any other connection.
Those skilled in the art will recognize that many changes may be made to the details of the above-described embodiments without departing from the underlying principles of the invention. Accordingly, the scope of the invention should be determined only by the claims.
Claims (10)
1. The utility model provides a centralized management platform of advertisement delivery platform account number which characterized in that includes:
the platform adapter is used for communicating with different advertisement putting platforms;
the account authorization module is used for obtaining account authorization information and corresponding account data of the advertisement delivery platform which is communicated with the platform adapter;
the advertisement service operation module is used for responding to user operation to perform advertisement service operation on one or more authorized advertisement delivery platform accounts and sending operation information to the platform adapter so that the platform adapter synchronizes the operation information on the advertisement delivery platforms corresponding to the one or more advertisement delivery platform accounts;
and the database is used for storing account authorization information of the advertisement delivery platform account and corresponding account data.
2. The centralized management platform for advertisement delivery platform accounts of claim 1, wherein the platform adapter comprises an API call module, and the API call module is configured to call an API interface of an advertisement delivery platform to implement communication with the advertisement delivery platform.
3. The centralized management platform for advertisement delivery platform accounts of claim 1, wherein the advertisement service operation module comprises:
the account management module is used for responding to user operation to manage the one or more advertisement putting platform accounts;
the advertisement putting management module is used for responding to user operation to manage the advertisement putting plans on the one or more advertisement putting platforms;
the financial management module is used for managing the financial conditions of the one or more advertising platform accounts in response to user operation;
the advertisement delivery early warning module is used for acquiring related early warning parameters of the one or more advertisement delivery platforms according to the early warning rules configured by the user;
the operation information comprises account operation information, advertisement putting operation information, financial operation information and early warning parameter acquisition information.
4. The centralized management platform for advertisement delivery platform accounts of claim 1, wherein the database comprises a clickwouse database and a Mysql database.
5. The centralized management platform for account numbers of advertisement delivery platforms according to claim 1, further comprising a data synchronization module, wherein the data synchronization module is configured to obtain the latest account number data of an account number of an advertisement delivery platform at predetermined time intervals, and store the latest account number data in the database.
6. A centralized management method for account numbers of advertisement delivery platforms is characterized by comprising the following steps:
acquiring account authorization information and corresponding account data of an advertisement delivery platform;
storing account authorization information of the advertisement putting platform and corresponding account data into a database;
receiving advertisement service operation information of a user on one or more authorized advertisement delivery platform accounts, and sending the operation information to the advertisement delivery platforms corresponding to the one or more authorized advertisement delivery platform accounts so as to enable the advertisement delivery platforms corresponding to the one or more authorized advertisement delivery platform accounts to synchronize the operation information.
7. The method for centralized management of account numbers of advertisement delivery platforms according to claim 6, wherein the acquiring account number authorization information and corresponding account number data of advertisement delivery platforms includes:
calling an API (application programming interface) of the advertisement putting platform;
acquiring account authorization information of the advertisement putting platform through an API (application programming interface) of the advertisement putting platform;
and acquiring account data corresponding to the account authorization information of the advertisement putting platform.
8. The method for centralized management of account numbers of advertisement delivery platforms according to claim 7, wherein the obtaining account number authorization information of the advertisement delivery platform through the API interface of the advertisement delivery platform includes:
and communicating with the advertisement delivery platform through an API (application programming interface) of the advertisement delivery platform, and acquiring an authorization code and an access token of the advertisement delivery platform according to an Oauth2 protocol.
9. The method for centralized management of account numbers of advertisement delivery platforms according to claim 6, further comprising: and acquiring the latest account data of the account of the advertisement delivery platform at preset time intervals, and storing the latest account data into a database.
10. A computer-readable storage medium, characterized by comprising a program executable by a processor to implement the method of any one of claims 6 to 9.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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