CN110766470A - Method, device, equipment and storage medium for setting advertisement account delivery data - Google Patents
Method, device, equipment and storage medium for setting advertisement account delivery data Download PDFInfo
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Abstract
The embodiment of the application relates to a method, a device, equipment and a storage medium for setting advertisement account delivery data, wherein the method comprises the following steps: displaying an advertisement platform interface to a user, and receiving a report acquisition instruction sent by the user based on the advertisement platform interface; acquiring an index change report related to the advertisement account based on the report acquisition instruction; displaying an interface comprising an index change report related to an advertising account to a user, and receiving an adjustment instruction sent by the user based on the index change report; and adjusting and setting the delivery data of the advertisement account according to the adjusting instruction. By the method, the index change report can be visually seen, the delivery data of the advertisement account can be adjusted and set, the analysis and calculation time is not spent, the efficiency is high, and the user experience is improved.
Description
Technical Field
The embodiment of the invention relates to the technical field of advertisements, in particular to a method, a device, equipment and a storage medium for setting advertisement account delivery data.
Background
When users of the existing advertisement platform interface adjust the placement data of the set advertisement account, the users need to spend a long time analyzing the placement data of the advertisement account before adjusting, and the existing advertisement platform interface not only consumes time but also has low efficiency.
Disclosure of Invention
In a first aspect, at least one embodiment of the present invention provides a method for setting advertisement account placement data, including:
displaying an advertisement platform interface to a user, and receiving a report acquisition instruction sent by the user based on the advertisement platform interface;
acquiring an index change report related to the advertisement account based on the report acquisition instruction;
displaying an interface comprising an index change report related to an advertising account to a user, and receiving an adjustment instruction sent by the user based on the index change report;
and adjusting and setting the delivery data of the advertisement account according to the adjusting instruction.
In some embodiments, the display interface for the indicator change report associated with the advertising account includes: a comparative analysis data interface, a conversion quadrant graph interface and a diagnosis result interface.
In some embodiments, the comparative analysis data interface comprises: a first comparative analysis data list;
the information of the first comparative analysis data list includes: comparing the index information of two adjacent days;
the index information comprises at least one of activation number, activation cost, click activation rate, exposure number, click rate and click cost;
the comparative analysis data interface further comprises: a user-defined index operation button; the method further comprises the following steps:
after index information which is customized by a user based on the operation information of the customized operation button is received, updating the information displayed by the first comparative analysis data list into comparative analysis data corresponding to the customized index information;
the user-defined index information comprises: at least one of download, install, activate, register, arrive, order, follow up, like, and comment;
the self-defining index operating button further comprises: and the information prompt button receives the trigger operation of the information prompt button, displays prompt information, and calculates the finishing condition of the user-defined index information after receiving the instruction of finishing the input of the prompt information.
In some embodiments, the abscissa axis of the conversion quadrant graph interface represents the variation data information of the activation cost, the ordinate axis of the conversion quadrant graph interface represents the variation data information of the activation amount, and the coordinate position of each point in the conversion quadrant graph interface comprises the variation rate of the activation cost and the activation amount of the advertisement plan or the variation rate of the activation cost and the activation amount of the advertisement unit;
when a trigger operation message of a coordinate position of a certain point in a conversion quadrant graph interface is received, displaying the name of an advertisement plan or the name of an advertisement unit, and when trigger operation information based on the name of the advertisement plan or the name of the advertisement unit is received, displaying a diagnosis detail page and displaying change data information of an activation rate and an activation cost;
the information displayed on the diagnosis detail page comprises: trend report information of the index information, historical average value reference information of the index information, ranking analysis shortcut area information of the index information and a detail list of the index information.
In some embodiments, the diagnostic result interface displays one index information and a second comparative analysis data list of conversion cost change rate ranking n before the index information;
or, one index information and a second comparative analysis data list of conversion amount change rate ranking n before the index information, wherein the second comparative analysis data list is a second comparative analysis data list corresponding to the promotion plan;
the information of the second comparative analysis data list at least includes: at least one promotion unit subordinate to the promotion plan and corresponding comparison result information of the promotion unit; wherein, the comparison result information includes: the conversion cost comparison result information of two adjacent days and the conversion rate comparison result information of two adjacent days;
the diagnosis result displays a second comparison analysis data list of n before the conversion cost change rate ranking in a default mode, and hides a second comparison analysis data list of n after the conversion cost change rate ranking in a default mode;
and after receiving the operation information of triggering the conversion amount button by the user, displaying a second comparison analysis data list corresponding to the promotion plan n before the conversion amount change rate ranking by default and hiding a second comparison analysis data list corresponding to the promotion plan n after the conversion amount change rate ranking by default.
In a second aspect, an embodiment of the present invention further provides a device for setting advertisement account placement data, including:
a first display and receive module: the advertisement platform interface is used for displaying the advertisement platform interface to a user and receiving a report acquisition instruction sent by the user based on the advertisement platform interface;
an acquisition module: the index change report is used for acquiring the index change report related to the advertisement account based on the report acquisition instruction;
a second display and reception module: the interface is used for displaying an index change report comprising advertisement account association to a user and receiving an adjustment instruction sent by the user based on the index change report;
setting a module: and the advertisement account adjusting device is used for adjusting and setting the release data of the advertisement account according to the adjusting instruction.
In some embodiments, the setting up the display interface of the indicator change report associated with the advertisement account in the apparatus includes: a comparative analysis data interface, a conversion quadrant graph interface and a diagnosis result interface.
In some embodiments, the comparative analysis data interface in the setting device comprises: a first comparative analysis data list;
the information of the comparative analysis data list includes: comparing the index information of two adjacent days;
the index information comprises at least one of activation number, activation cost, click activation rate, exposure number, click rate and click cost;
the comparative analysis data interface further comprises: a user-defined index operation button; the method further comprises the following steps:
after index information which is customized by a user based on the operation information of the customized operation button is received, updating the information displayed by the first comparative analysis data list into comparative analysis data corresponding to the customized index information;
the user-defined index information comprises: at least one of download, install, activate, register, arrive, order, follow up, like, and comment;
the self-defining index operating button further comprises: and the information prompt button receives the trigger operation of the information prompt button, displays prompt information, and calculates the finishing condition of the user-defined index information after receiving the instruction of finishing the input of the prompt information.
In a third aspect, an embodiment of the present invention further provides an electronic device, including: a processor and a memory;
the processor is operable to execute the steps of the method for setting ad account placement data as described above by calling a program or instructions stored in the memory.
In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, where the computer-readable storage medium stores a program or instructions, and the program or instructions cause a computer to execute the steps of the method for setting advertisement account placement data.
The embodiment of the invention has the advantages that: displaying an advertisement platform interface to a user, and receiving a report acquisition instruction sent by the user based on the advertisement platform interface; acquiring an index change report related to the advertisement account based on the report acquisition instruction; displaying an interface comprising an index change report related to the advertising account to a user, and receiving an adjustment instruction sent by the user based on the index change report; and adjusting and setting the delivery data of the advertisement account according to the adjusting instruction. By the method, the index change report can be visually seen, the delivery data of the advertisement account can be adjusted and set, the analysis and calculation time is not spent, and the user experience is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and other drawings can be obtained by those skilled in the art according to the drawings.
Fig. 1 is a schematic flowchart of a method for setting advertisement account delivery data according to an embodiment of the present invention;
fig. 2 is a schematic diagram of a setting method of advertisement account delivery data and a comparative analysis data interface according to an embodiment of the present invention;
fig. 3 is a schematic diagram of a quadrant graph interface converted by a setting method of advertisement account delivery data according to an embodiment of the present invention;
fig. 4 is a schematic diagram of a diagnosis result interface of a setting method of advertisement account delivery data according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of a setting apparatus for advertisement account placement data according to an embodiment of the present invention;
fig. 6 is a schematic diagram of a hardware structure of an electronic device according to an embodiment of the present invention.
Detailed Description
In order that the above objects, features and advantages of the present invention can be more clearly understood, the present invention will be further described in detail with reference to the accompanying drawings and examples. It is to be understood that the embodiments described are only a few embodiments of the present invention, and not all embodiments. The specific embodiments described herein are merely illustrative of the invention and are not to be construed as limiting the invention. All other embodiments, which can be derived by a person skilled in the art from the described embodiments of the invention, are within the scope of the invention.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
Fig. 1 is a schematic flowchart of a method for setting advertisement account placement data according to an embodiment of the present invention.
The method for setting the advertisement account delivery data provided by the embodiment of the invention, in combination with fig. 1, includes:
s101, displaying an advertisement platform interface to a user, and receiving a report acquisition instruction sent by the user based on the advertisement platform interface;
specifically, in the embodiment of the present invention, the advertisement platform page is displayed to the user in a web page form, the advertisement platform interface includes a plurality of instructions capable of responding to the user, the report acquisition instruction is one of the instructions, and the acquisition instruction may be an operation instruction such as a click or a double click.
S102, acquiring an index change report related to the advertisement account based on the report acquisition instruction;
specifically, in the embodiment of the invention, after the account doctor responds to the operation instructions of the user, such as clicking, double clicking and the like, the index change report related to the advertising account is obtained, and the index change report is displayed in a web interface mode.
S103, displaying an interface including an index change report related to the advertisement account to a user, and receiving an adjustment instruction sent by the user based on the index change report;
specifically, in the embodiment of the present invention, after the user views the index change report associated with the advertisement account displayed on the web interface, the user sends an adjustment instruction, where the adjustment instruction may be sent by the user on the web interface, and the adjustment instruction may be a single click instruction, a double click instruction, a mouse selection instruction, and the like.
And S104, adjusting and setting the placement data of the advertisement account according to the adjusting instruction.
Specifically, in the embodiment of the invention, the delivery data of the advertisement account is adjusted and set according to the instructions of clicking, double clicking, mouse selection and the like,
it can be understood that, compared with the calculation analysis only according to the follow-up conversion index which can be monitored by the TD system at the present stage, the index change report can be visually seen through the four steps, the delivery data of the advertisement account can be adjusted and set, the time for analysis and calculation is not spent, the efficiency is high, and the user experience is improved.
Fig. 2 is a schematic diagram of a data interface for comparing and analyzing a setting method of advertisement account placement data according to an embodiment of the present invention.
Fig. 3 is a schematic diagram of a quadrant graph interface converted by a setting method of advertisement account placement data according to an embodiment of the present invention.
Fig. 4 is a schematic diagram of a diagnosis result interface of a setting method of advertisement account placement data according to an embodiment of the present invention.
In some embodiments, in conjunction with fig. 2, 3, and 4, the display interface for the indicator change report associated with the advertising account includes: a comparative analysis data interface, a conversion quadrant graph interface and a diagnosis result interface.
Specifically, in the embodiment of the invention, the display interfaces of the index change report displayed in the form of the webpage comprise three interfaces, so that the comparative analysis data can be visually seen, different conversion quadrant graphs and diagnosis results can be seen, and the user experience is further improved.
In some embodiments, in conjunction with fig. 2, the comparative analysis data interface includes: a first comparative analysis data list;
the information of the first comparative analysis data list includes: and comparing the index information of two adjacent days.
The index information comprises at least one of the number of activations, the activation cost, the click activation rate, the exposure number, the click rate and the click cost.
In particular, in the embodiment of the invention, data of yesterday and previous day can be analyzed in a comparison manner,
the comparison information of the index information of two adjacent days, namely data of yesterday and the previous day, comprises: activation number comparison results: (yesterday data of | activation number | - | day data before activation number |)/| day data before activation number |, the comparison result of activation cost: (i activation cost yesterday data | - | activation cost previous day data |)/| activation cost previous day data |, click activation rate comparison result: (yesterday data of activation rate of clicking, | - | day data before activation rate of clicking)/| day data before activation rate of clicking, | exposure number comparison result: (yesterday data of | exposure number | - | day data before exposure number |)/| day data before exposure number |, click rate comparison result: (the click rate yesterday data | - | click rate day data before) |)/| click rate day data before | and click cost comparison result: (i click cost yesterday data | - | click cost previous day data |)/| click cost previous day data |.
In some embodiments, the comparative analysis data interface further comprises: a user-defined index operation button; the method further comprises the following steps:
and after receiving index information customized by the user based on the operation information of the customized operation button, updating the information displayed by the first comparative analysis data list into comparative analysis data corresponding to the customized index information.
The user-defined index information comprises: at least one of download, install, activate, register, arrive, order, follow up, like, and comment.
Specifically, the comparative analysis data interface displayed in the form of a webpage in the embodiment of the present invention further includes: the user-defined index information can be any one of downloading, installing, activating, registering, arriving, ordering, paying attention to, giving like a comment and commenting through mouse click selection by a user, and after the user is activated, the information displayed by the first comparative analysis data list is updated to the comparative analysis data corresponding to the activation number and the activation rate.
The self-defining index operating button further comprises: and the information prompt button receives the trigger operation of the information prompt button, displays prompt information, and calculates the finishing condition of the user-defined index information after receiving the instruction of finishing the input of the prompt information.
Specifically, the information prompt button in the embodiment of the present invention may be a question mark button, the chc trigger operation may be a mouse click, a double click or a hover, and if the mouse hovers over the question mark button, the prompt information is displayed: "input advertiser assessment indicators or stage indicators, such as: activation number, download number, etc. After the assessment indexes are input, the assessment index completion condition is automatically calculated.
In some embodiments, in conjunction with fig. 3, the abscissa axis of the conversion quadrant graph interface represents the variation data information of the activation cost, the ordinate axis of the conversion quadrant graph interface represents the variation data information of the activation amount, and the coordinate position of each point in the conversion quadrant graph interface includes the activation cost of the advertisement plan and the variation rate of the activation amount, or the activation cost of the advertisement unit and the variation rate of the activation amount.
Specifically, the interface of the conversion quadrant graph in the embodiment of the present invention is mainly a relationship between conversion amount and conversion cost of yesterday compared with the previous day, and the advertisement plan or the advertisement unit is assigned to the corresponding quadrant by calculating a ratio of activation cost to activation amount of each advertisement plan or each advertisement unit.
In some embodiments, when a trigger operation message for converting a coordinate position of a certain point in the quadrant graph interface is received, displaying a name of an advertisement plan or a name of an advertisement unit, when trigger operation information based on the name of the advertisement plan or the name of the advertisement unit is received, displaying a diagnosis detail page, and displaying variation data information of activation rate and activation cost;
and the interface of the conversion quadrant graph displays all promotion plan conditions by default, promotion units can be selected, and after selection, the calculated dimensionality is updated to a unit from a plan. Coordinate axes: divided into an abscissa axis and an ordinate axis. The abscissa axis is variation data of activation cost, and the ordinate axis is variation data of activation amount. The coordinate axis intersection point is 0. The ratio may be negative. Coordinate axis unit: the percentage is divided into positive and negative percentages. The coordinate position of each point is determined according to the change ratio of the conversion cost to the conversion amount.
The information displayed on the diagnosis detail page comprises: trend report information of the index information, historical average value reference information of the index information, ranking analysis shortcut area information of the index information and a detail list of the index information.
In some embodiments, the outage interface displays one indicator information and a second comparative analysis data list corresponding to the indicator information with the conversion cost change rate ranking n above. Or, one index information and a second comparative analysis data list of conversion amount change rate ranking n before one index information, wherein the second comparative analysis data list is a second comparative analysis data list corresponding to the promotion plan.
Specifically, referring to fig. 4, the diagnosis result interface in the embodiment of the present invention presents promotion plans and promotion units under the plans with the largest changes in transformation cost and transformation amount, respectively, wherein the plans and the promotion units both display TOP3, and there are four TOP comparative analysis data lists in total, TOP3 for transformation cost increase, TOP3 for transformation cost decrease, TOP3 for transformation amount increase, and TOP3 for transformation amount decrease.
In some embodiments, the information of the second comparative analysis data list includes at least: at least one promotion unit subordinate to the promotion plan and corresponding comparison result information of the promotion unit; wherein, the comparison result information includes: and the conversion cost comparison result information of two adjacent days and the conversion rate comparison result information of two adjacent days.
Specifically, a calculation formula for comparing analysis result information is as follows:
the ratio (yesterday conversion cost-sunday conversion cost) yesterday conversion cost down TOP:
in ascending order, the formula is calculated: ratio (yesterday conversion cost-previous conversion cost) yesterday conversion
The transformation amount is increased by TOP: the order of the two is in descending order,
calculating the formula: the ratio (yesterday conversion-previous conversion)/previous conversion
Reduction of transformation amount TOP: the materials are arranged in an ascending order,
calculating the formula: the ratio (yesterday conversion-previous conversion)/previous conversion
In some embodiments, the diagnostic result defaults to displaying a second list of comparative analytical data n before the conversion cost change rate ranking, and defaults to hiding the second list of comparative analytical data n after the conversion cost change rate ranking;
and after receiving the operation information of triggering the conversion amount button by the user, displaying a second comparison analysis data list corresponding to the promotion plan n before the conversion amount change rate ranking by default and hiding a second comparison analysis data list corresponding to the promotion plan n after the conversion amount change rate ranking by default.
Specifically, in the embodiment of the present invention, the conversion cost increase TOP3 is displayed by default, the conversion cost decrease TOP3 is hidden by default, the conversion cost decrease TOP3 can be selectively deployed by user triggering, and when the diagnosis result selects "conversion amount", the TOP comparative analysis data list is updated to the comparative analysis data list of the increase and decrease of the conversion amount.
Fig. 5 is a schematic structural diagram of a setting apparatus for advertisement account placement data according to an embodiment of the present invention;
in a second aspect, an embodiment of the present invention further provides a device for setting advertisement account placement data, and with reference to fig. 5, the device includes:
the first display and reception module 501: the advertisement platform interface is used for displaying the advertisement platform interface to a user and receiving a report acquisition instruction sent by the user based on the advertisement platform interface;
the obtaining module 502: the index change report is used for acquiring the index change report related to the advertisement account based on the report acquisition instruction;
the second display and reception module 503: the interface is used for displaying an index change report comprising advertisement account association to a user and receiving an adjustment instruction sent by the user based on the index change report;
the setting module 504: and the advertisement account adjusting device is used for adjusting and setting the release data of the advertisement account according to the adjusting instruction.
In some embodiments, the setting up the display interface of the indicator change report associated with the advertisement account in the apparatus includes: a comparative analysis data interface, a conversion quadrant graph interface and a diagnosis result interface.
In some embodiments, the comparative analysis data interface in the setting device comprises: a first comparative analysis data list;
the information of the comparative analysis data list includes: comparing the index information of two adjacent days;
the index information comprises at least one of activation number, activation cost, click activation rate, exposure number, click rate and click cost;
the comparative analysis data interface further comprises: a user-defined index operation button; the method further comprises the following steps:
after index information which is customized by a user based on the operation information of the customized operation button is received, updating the information displayed by the first comparative analysis data list into comparative analysis data corresponding to the customized index information;
the user-defined index information comprises: at least one of download, install, activate, register, arrive, order, follow up, like, and comment;
the self-defining index operating button further comprises: and the information prompt button receives the trigger operation of the information prompt button, displays prompt information, and calculates the finishing condition of the user-defined index information after receiving the instruction of finishing the input of the prompt information.
In a third aspect, an embodiment of the present invention further provides an electronic device, including: a processor and a memory;
the processor is operable to execute the steps of the method for setting ad account placement data as described above by calling a program or instructions stored in the memory.
In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, where the computer-readable storage medium stores a program or instructions, and the program or instructions cause a computer to execute the steps of the method for setting advertisement account placement data.
Fig. 6 is a schematic diagram of a hardware structure of an electronic device according to an embodiment of the present invention, as shown in fig. 6, the electronic device may include a mobile phone and a PAD intelligent terminal, and the electronic device includes:
one or more processors 601, one processor 601 being illustrated in fig. 6; a memory 602; the electronic device may further include: an input device 603 and an output device 604.
The processor 601, the memory 602, the input device 603 and the output device 604 in the electronic apparatus may be connected by a bus or other means, and the connection by the bus is exemplified in fig. 6.
The memory 602 is a non-transitory computer-readable storage medium and can be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the interface display method of the application program in the embodiment of the present invention (for example, the first displaying and receiving module 501, the obtaining module 502, the second displaying and receiving module 503, and the setting module 504 shown in fig. 5). The processor 601 executes various functional applications and data processing of the server by running the software programs, instructions and modules stored in the memory 602, that is, the monitoring method based on the intelligent wearable device of the above method embodiment is implemented.
The memory 602 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of the electronic device, and the like. Further, the memory 602 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 602 may optionally include memory located remotely from the processor 601, which may be connected to the terminal device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 603 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic apparatus. The output device 604 may include a display device such as a display screen.
An embodiment of the present invention further provides a computer-readable storage medium, where the computer-readable storage medium stores a program or an instruction, and the program or the instruction is used to enable a computer to execute a method for setting advertisement account delivery data, where the method includes:
displaying an advertisement platform interface to a user, and receiving a report acquisition instruction sent by the user based on the advertisement platform interface;
acquiring an index change report related to the advertisement account based on the report acquisition instruction;
displaying an interface comprising an index change report related to an advertising account to a user, and receiving an adjustment instruction sent by the user based on the index change report;
and adjusting and setting the delivery data of the advertisement account according to the adjusting instruction.
Optionally, the computer-executable instruction, when executed by the computer processor, may be further configured to implement a technical solution of a setting method of advertisement account placement data provided in any embodiment of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
Those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than others, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments.
Although the embodiments of the present invention have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the invention, and such modifications and variations fall within the scope defined by the appended claims.
Claims (10)
1. A method for setting advertisement account delivery data is characterized by comprising the following steps:
displaying an advertisement platform interface to a user, and receiving a report acquisition instruction sent by the user based on the advertisement platform interface;
acquiring an index change report related to the advertisement account based on the report acquisition instruction;
displaying an interface comprising an index change report associated with the advertising account to a user, and receiving an adjustment instruction sent by the user based on the index change report;
and adjusting and setting the delivery data of the advertisement account according to the adjusting instruction.
2. The setup method of claim 1, wherein the display interface for the indicator change report associated with the advertising account comprises: a comparative analysis data interface, a conversion quadrant graph interface and a diagnosis result interface.
3. The setup method of claim 2, wherein the comparative analysis data interface comprises: a first comparative analysis data list;
the information of the first comparative analysis data list includes: comparing the index information of two adjacent days;
wherein the index information comprises at least one of activation number, activation cost, click activation rate, exposure number, click rate and click cost;
the comparative analysis data interface further comprises: a user-defined index operation button; the method further comprises the following steps:
after index information which is customized by a user based on the operation information of the customized operation button is received, updating the information displayed by the first comparative analysis data list into comparative analysis data corresponding to the customized index information;
the user-defined index information comprises: at least one of download, install, activate, register, arrive, order, follow up, like, and comment;
the user-defined index operation button further comprises: and the information prompt button receives the trigger operation of the information prompt button, displays prompt information, and calculates the finishing condition of the user-defined index information after receiving a command of finishing the input of the prompt information.
4. The setting method according to claim 2, wherein the abscissa axis of the conversion quadrant graph interface represents the variation data information of the activation cost, the ordinate axis of the conversion quadrant graph interface represents the variation data information of the activation amount, and the coordinate position of each point in the conversion quadrant graph interface comprises the activation cost of the advertisement plan and the variation rate of the activation amount, or the activation cost of the advertisement unit and the variation rate of the activation amount;
when a trigger operation message of the coordinate position of a certain point in the conversion quadrant graph interface is received, displaying the name of an advertisement plan or the name of an advertisement unit, and when trigger operation information based on the name of the advertisement plan or the name of the advertisement unit is received, displaying a diagnosis detail page and displaying change data information of activation rate and activation cost;
wherein the information displayed by the diagnosis detail page comprises: trend report information of the index information, historical average value reference information of the index information, ranking analysis shortcut area information of the index information and a detail list of the index information.
5. The setting method according to claim 2, wherein the diagnosis result interface displays one index information and a second comparative analysis data list of conversion cost change rate n-th rank corresponding to the one index information;
or, one index information and a second comparative analysis data list of conversion amount change rate ranking n before the conversion amount change rate corresponding to the one index information, wherein the second comparative analysis data list is a second comparative analysis data list corresponding to a promotion plan;
the information of the second comparative analysis data list at least includes: at least one promotion unit subordinate to the promotion plan and comparison result information corresponding to the promotion unit; wherein the comparison result information includes: the conversion cost comparison result information of two adjacent days and the conversion rate comparison result information of two adjacent days;
the diagnosis result displays a second comparison analysis data list of n before the conversion cost change rate ranking in a default mode, and hides a second comparison analysis data list of n after the conversion cost change rate ranking in a default mode;
and after receiving operation information of triggering the conversion amount button by a user, displaying a second comparison analysis data list corresponding to the promotion plan n before the conversion amount change rate ranking by default and hiding a second comparison analysis data list corresponding to the promotion plan n after the conversion amount change rate ranking by default on the diagnosis result.
6. A setting device of advertisement account putting data is characterized by comprising:
a first display and receive module: the system comprises a display module, a report acquisition module and a display module, wherein the display module is used for displaying an advertisement platform interface to a user and receiving a report acquisition instruction sent by the user based on the advertisement platform interface;
an acquisition module: the index change report is used for acquiring the index change report related to the advertising account based on the report acquisition instruction;
a second display and reception module: the interface is used for displaying an index change report which comprises the advertising account association to a user and receiving an adjustment instruction which is sent by the user based on the index change report;
setting a module: and the advertisement account management module is used for adjusting and setting the delivery data of the advertisement account according to the adjusting instruction.
7. The setup device of claim 6, wherein the display interface for the indicator change report associated with the advertising account comprises: a comparative analysis data interface, a conversion quadrant graph interface and a diagnosis result interface.
8. The setup device of claim 7, wherein the comparative analysis data interface comprises: a first comparative analysis data list;
the information of the first comparative analysis data list includes: comparing the index information of two adjacent days;
wherein the index information comprises at least one of activation number, activation cost, click activation rate, exposure number, click rate and click cost;
the comparative analysis data interface further comprises: a user-defined index operation button; the method further comprises the following steps:
after index information which is customized by a user based on the operation information of the customized operation button is received, updating the information displayed by the first comparative analysis data list into comparative analysis data corresponding to the customized index information;
the user-defined index information comprises: at least one of download, install, activate, register, arrive, order, follow up, like, and comment;
the user-defined index operation button further comprises: and the information prompt button receives the trigger operation of the information prompt button, displays prompt information, and calculates the finishing condition of the user-defined index information after receiving a command of finishing the input of the prompt information.
9. An electronic device, comprising: a processor and a memory;
the processor is adapted to perform the steps of the method of any one of claims 1 to 5 by calling a program or instructions stored in the memory.
10. A computer-readable storage medium, characterized in that it stores a program or instructions for causing a computer to carry out the steps of the method according to any one of claims 1 to 5.
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