CN113344619A - Resource release control method, device, server and storage medium - Google Patents
Resource release control method, device, server and storage medium Download PDFInfo
- Publication number
- CN113344619A CN113344619A CN202110602936.1A CN202110602936A CN113344619A CN 113344619 A CN113344619 A CN 113344619A CN 202110602936 A CN202110602936 A CN 202110602936A CN 113344619 A CN113344619 A CN 113344619A
- Authority
- CN
- China
- Prior art keywords
- resource
- issuing
- target resource
- target
- evaluation coefficient
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
Abstract
The present disclosure relates to a resource release control method, device, server and storage medium, the method comprising: issuing the target resource according to the first evaluation coefficient of the target resource; the first evaluation coefficient is used for representing a first return on investment aiming at the target resource; determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second evaluation coefficient is used for representing a second return on investment aiming at the target resource; generating a resource issuing control instruction according to the first evaluation coefficient and the second evaluation coefficient; and controlling the issue of the target resource according to the resource issue control instruction. By adopting the method, the purpose of controlling the release of the target resource according to the first evaluation coefficient and the second evaluation coefficient is realized, and the resource release process is favorably optimized according to the actual return on investment, so that the resource release effect is improved.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a resource publishing control method, device, server, and storage medium.
Background
With the development of internet technology, more and more resource owners such as advertisers publicize their products by publishing corresponding resources through a resource platform.
In the related art, the resource is generally released according to the price given by the resource owner, such as the price of each target action (such as payment, downloading, and the like), the price of each thousand exposures, and the like; however, in the resource issuing process, the issuing process can only be optimized according to the target conversion behavior frequency (for example, the payment frequency) of the resource, and the issuing process cannot be optimized according to the actual value (for example, the payment amount) of the benefit brought by the resource issuing, so that the resource issuing effect is poor.
Disclosure of Invention
The present disclosure provides a resource release control method, device, server and storage medium, to at least solve the problem of poor resource release effect in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided a resource publishing control method, including:
issuing the target resource according to the first evaluation coefficient of the target resource; the first valuation factor characterizing a first return on investment for the target resource;
determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second valuation factor characterizing a second return on investment for the target resource;
generating a resource issuing control instruction according to the first evaluation coefficient and the second evaluation coefficient;
and controlling the issue of the target resource according to the resource issue control instruction.
In an exemplary embodiment, the generating a resource issuance control instruction according to the first evaluation coefficient and the second evaluation coefficient includes:
if the second evaluation coefficient is smaller than the first evaluation coefficient, generating a first resource issuing control instruction; the first resource issuing control instruction is used for representing an instruction for issuing the target resource according to a first resource issuing frequency; the first resource issuing frequency is used for representing a resource issuing frequency which is less than the initial issuing frequency of the target resource;
if the second evaluation coefficient is larger than or equal to the first evaluation coefficient, generating a second resource issuing control instruction; the second resource issuing control instruction is used for representing an instruction for issuing the target resource according to a second resource issuing frequency; and the second resource issuing frequency is used for representing the resource issuing frequency which is greater than the initial issuing frequency of the target resource.
In an exemplary embodiment, the controlling the issue of the target resource according to the resource issue control instruction includes:
if the resource issuing control instruction is the first resource issuing control instruction, issuing the target resource according to the first resource issuing frequency;
and if the resource issuing control instruction is the second resource issuing control instruction, issuing the target resource according to the second resource issuing frequency.
In an exemplary embodiment, the generating a resource issuance control instruction according to the first evaluation coefficient and the second evaluation coefficient further includes:
if the second evaluation coefficient is smaller than the first evaluation coefficient, generating a third resource issuing control instruction; the third resource issuing control instruction is used for representing an instruction for issuing the target resource according to the first resource issuing value; the first resource release value is used for representing a resource release value smaller than the initial release value of the target resource; the initial release value is used for representing the initial release cost of the target resource;
if the second evaluation coefficient is greater than or equal to the first evaluation coefficient, generating a fourth resource issuing control instruction; the fourth resource issuing control instruction is used for representing an instruction for issuing the target resource according to the second resource issuing value; the second resource release value is used for representing the resource release value which is larger than the initial release value of the target resource.
In an exemplary embodiment, the controlling the issue of the target resource according to the resource issue control instruction includes:
if the resource issuing control instruction is the third resource issuing control instruction, issuing the target resource according to the first resource issuing value;
and if the resource issuing control instruction is the fourth resource issuing control instruction, issuing the target resource according to the second resource issuing value.
In an exemplary embodiment, the publishing the target resource according to the first evaluation coefficient of the target resource includes:
outputting the estimated recovery value of the target resource through a pre-trained value evaluation model; the estimated recovery value is used for representing the estimated income of the target resource;
dividing the estimated value by the first evaluation coefficient to obtain an initial release value of the target resource;
and publishing the target resource according to the initial publishing value.
In an exemplary embodiment, said publishing said target resource in accordance with said initial publication value comprises:
acquiring the resource type of the target resource;
inquiring the corresponding relation between the resource type and the account set to obtain the account set corresponding to the target resource;
and issuing the target resource to each account in the account set according to the initial issuing value.
According to a second aspect of the embodiments of the present disclosure, there is provided a resource issuance control apparatus including:
a publishing unit configured to perform publishing of a target resource according to a first evaluation coefficient of the target resource; the first valuation factor characterizing a first return on investment for the target resource;
a determining unit configured to determine a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second valuation factor characterizing a second return on investment for the target resource;
a generating unit configured to execute generating a resource issuance control instruction according to the first evaluation coefficient and the second evaluation coefficient;
and the control unit is configured to execute the control of the issue of the target resource according to the resource issue control instruction.
In an exemplary embodiment, the generating unit is further configured to execute generating a first resource issuance control instruction if the second evaluation coefficient is smaller than the first evaluation coefficient; the first resource issuing control instruction is used for representing an instruction for issuing the target resource according to a first resource issuing frequency; the first resource issuing frequency is used for representing a resource issuing frequency which is less than the initial issuing frequency of the target resource; if the second evaluation coefficient is larger than or equal to the first evaluation coefficient, generating a second resource issuing control instruction; the second resource issuing control instruction is used for representing an instruction for issuing the target resource according to a second resource issuing frequency; and the second resource issuing frequency is used for representing the resource issuing frequency which is greater than the initial issuing frequency of the target resource.
In an exemplary embodiment, the control unit is further configured to execute, if the resource issue control instruction is the first resource issue control instruction, issuing the target resource according to the first resource issue frequency; and if the resource issuing control instruction is the second resource issuing control instruction, issuing the target resource according to the second resource issuing frequency.
In an exemplary embodiment, the generating unit is further configured to execute generating a third resource issuance control instruction if the second evaluation coefficient is smaller than the first evaluation coefficient; the third resource issuing control instruction is used for representing an instruction for issuing the target resource according to the first resource issuing value; the first resource release value is used for representing a resource release value smaller than the initial release value of the target resource; the initial release value is used for representing the initial release cost of the target resource; if the second evaluation coefficient is greater than or equal to the first evaluation coefficient, generating a fourth resource issuing control instruction; the fourth resource issuing control instruction is used for representing an instruction for issuing the target resource according to the second resource issuing value; the second resource release value is used for representing the resource release value which is larger than the initial release value of the target resource.
In an exemplary embodiment, the control unit is further configured to execute, if the resource issue control instruction is the third resource issue control instruction, issuing the target resource according to the first resource issue value; and if the resource issuing control instruction is the fourth resource issuing control instruction, issuing the target resource according to the second resource issuing value.
In an exemplary embodiment, the publishing unit is further configured to execute a pre-trained value evaluation model to output the pre-estimated recycle value of the target resource; the estimated recovery value is used for representing the estimated income of the target resource; dividing the estimated value by the first evaluation coefficient to obtain an initial release value of the target resource; and publishing the target resource according to the initial publishing value.
In an exemplary embodiment, the publishing unit is further configured to execute acquiring a resource type of the target resource; inquiring the corresponding relation between the resource type and the account set to obtain the account set corresponding to the target resource; and issuing the target resource to each account in the account set according to the initial issuing value.
According to a third aspect of the embodiments of the present disclosure, there is provided a server, including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the resource issuance control method as described in any embodiment of the first aspect.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium comprising: the instructions in the computer readable storage medium, when executed by a processor of a server, enable the server to perform the resource publishing control method as described in any embodiment of the first aspect.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product, the program product comprising a computer program, the computer program being stored in a readable storage medium, from which the at least one processor of the apparatus reads and executes the computer program, so that the apparatus performs the resource issuance control method described in any one of the first aspect.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
firstly, issuing a target resource according to a first evaluation coefficient of the target resource; the first evaluation coefficient is used for representing a first return on investment aiming at the target resource; then determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second evaluation coefficient is used for representing a second return on investment aiming at the target resource; finally, generating a resource issuing control instruction according to the first evaluation coefficient and the second evaluation coefficient, and controlling the issuing of the target resource according to the resource issuing control instruction; therefore, the purpose of controlling the release of the target resource according to the first evaluation coefficient and the second evaluation coefficient is achieved, the resource release process is favorably optimized according to the actual return on investment, and the resource release effect is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a diagram illustrating an application environment of a resource publishing control method in accordance with an exemplary embodiment.
FIG. 2 is a flow diagram illustrating a resource publishing control method in accordance with an example embodiment.
FIG. 3 is a flowchart illustrating steps for publishing a target resource based on a first evaluation coefficient of the target resource in accordance with an exemplary embodiment.
FIG. 4 is a flow chart illustrating a method of advertisement distribution control in accordance with an exemplary embodiment.
Fig. 5 is a block diagram illustrating a resource issuance control apparatus according to an exemplary embodiment.
FIG. 6 is a block diagram illustrating a server in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
The resource publishing control method provided by the present disclosure may be applied to an application environment as shown in fig. 1. Referring to fig. 1, the application environment diagram includes a server 110, and the server 110 may be implemented by an independent server or a server cluster composed of a plurality of servers. In fig. 1, the server 110 is an independent server, and referring to fig. 1, in a resource distribution scenario, the server 110 distributes a target resource according to a first evaluation coefficient of the target resource; the first evaluation coefficient is used for representing a first return on investment aiming at the target resource; then determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second evaluation coefficient is used for representing a second return on investment aiming at the target resource; finally, generating a resource issuing control instruction according to the first evaluation coefficient and the second evaluation coefficient, and controlling the issuing of the target resource according to the resource issuing control instruction; the method and the device achieve the purpose of controlling the release of the target resource according to the first evaluation coefficient and the second evaluation coefficient, and are beneficial to optimizing the resource release process according to the actual return on investment, thereby improving the resource release effect.
Fig. 2 is a flowchart illustrating a resource publishing control method according to an exemplary embodiment, where as shown in fig. 2, the resource publishing control method is used in the server shown in fig. 1, and includes the following steps:
in step S210, issuing the target resource according to the first evaluation coefficient of the target resource; the first valuation factor is used to characterize a first return on investment for the target resource.
The target resource refers to a resource which needs to be released by a resource owner, specifically refers to an advertisement which needs to be released by an advertiser, and can be a text advertisement, a picture advertisement, a video advertisement and the like. Resource distribution refers to advertisement distribution, such as delivering an advertisement to a corresponding account, such as delivering advertisement a to a particular account B.
Wherein, the first evaluation coefficient refers to a first ROI (Return On Investment) of the target resource, namely a preset ROI, which is set by a resource owner, in particular to the first ROI of the target advertisement, and is set by an advertiser; in an actual scene, an advertiser sets a first ROI in an advertisement putting platform, and the advertisement putting platform takes the first ROI as an advertisement putting target in an advertisement putting process.
The return on investment is used for representing the proportion between income and cost, and the income can be pure profit, gross profit or transaction amount of commodities.
Specifically, the server acquires a first evaluation coefficient of the target resource, and determines an initial release value of the target resource according to the first evaluation coefficient of the target resource; and issuing the target resource according to the initial issuing value of the target resource. The initial release value of the target resource refers to an initial resource release cost of the target resource, such as a price per target action (such as payment, downloading, and the like), a price per thousand exposures, and the like. Therefore, the initial release value of the target resource is automatically determined according to the first evaluation coefficient of the target resource, and the resource owner is not required to provide the price of each target behavior, the price of each thousand exposures and the like.
For example, the advertiser sets the first ROI of the targeted advertisement on its own and uploads it to the server; the server determines the initial advertisement putting cost of the target advertisement according to the first ROI of the target advertisement; determining a delivery position of the target advertisement in a specific page according to the initial advertisement delivery cost of the target advertisement, and delivering the target advertisement at the delivery position; meanwhile, the server pre-deducts fees for the advertisers according to the initial advertisement putting cost of the target advertisements.
It should be noted that there are multiple advertisement placement positions in the page, and different advertisement placement costs correspond to different placement positions in the page.
In step S220, determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second valuation factor is used to characterize a second return on investment for the target resource.
The resource release data refers to data collected after resource release, such as data collected after advertisement release, including advertisement release time, advertisement release times, various user feedback data, advertisement release cost, advertisement release revenue, and the like.
The second evaluation coefficient refers to a second ROI (namely an actual ROI) of the target resource, and is obtained by counting resource release data of the target resource and used for reflecting the actual return on investment of the target resource.
Specifically, the server extracts resource release income and resource release cost from the resource release data of the target resource; and acquiring a ratio between the resource delivery income and the resource delivery cost, and taking the ratio as a second evaluation coefficient of the target resource.
Further, before determining the second evaluation coefficient of the target resource according to the resource publishing data of the target resource, the server may further obtain a resource publishing log of the target resource from the local database, and extract the resource publishing data of the target resource from the resource publishing log of the target resource; the resource release data at least comprises resource release income and resource release cost.
In step S230, a resource issuance control command is generated based on the first evaluation coefficient and the second evaluation coefficient.
The resource issuing control instruction is an instruction for controlling issuing of the target resource, and is specifically used for controlling resource issuing frequency, resource issuing cost and the like of the target resource.
Specifically, the server compares the first evaluation coefficient with the second evaluation coefficient to obtain a comparison result; and generating a corresponding resource issuing control instruction according to the comparison result, such as generating an instruction for controlling resource issuing frequency, an instruction for controlling resource issuing cost, and the like. Therefore, the resource issuing control instruction is generated according to the actual investment return condition of the resource, and the subsequent adjustment of the issuing of the target resource is facilitated according to the resource issuing control instruction.
In step S240, the issue of the target resource is controlled in accordance with the resource issue control instruction.
Controlling the release of the target resource means adjusting the next release of the target resource to optimize the resource release effect of the target resource.
Specifically, the server adjusts the resource issuing frequency of the target resource according to the resource issuing control instruction, for example, reduces the resource issuing frequency of the target resource, or increases the resource issuing frequency of the target resource, so as to obtain a new resource issuing frequency, and issues the target resource according to the new resource issuing frequency. Therefore, the purpose of optimizing the release of the target resource according to the actual return on investment of the resource is achieved.
Further, the server may also adjust the resource issuing cost of the target resource according to the resource issuing control instruction, for example, reduce the resource issuing cost of the target resource, or increase the resource issuing cost of the target resource, so as to obtain a new resource issuing cost, and issue the target resource according to the new resource issuing cost.
In addition, since in an actual scene, the actual ROI (i.e., the second ROI) of the target resource cannot be completely equal to the preset ROI (i.e., the first ROI), in order to determine whether the actual ROI of the target resource meets the resource release requirement of the resource owner, the actual ROI may be monitored, for example, the server monitors the second evaluation coefficient of the target resource; and if the second evaluation coefficient is smaller than the first evaluation coefficient and the difference value between the first evaluation coefficient and the second evaluation coefficient is smaller than a preset threshold value, determining that the target resource meets the resource release requirement.
In the resource release control method, firstly, the target resource is released according to the first evaluation coefficient of the target resource; the first evaluation coefficient is used for representing a first return on investment aiming at the target resource; then determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second evaluation coefficient is used for representing a second return on investment aiming at the target resource; finally, generating a resource issuing control instruction according to the first evaluation coefficient and the second evaluation coefficient, and controlling the issuing of the target resource according to the resource issuing control instruction; therefore, the purpose of controlling the release of the target resource according to the first evaluation coefficient and the second evaluation coefficient is achieved, the resource release process is favorably optimized according to the actual return on investment, and the resource release effect is improved.
In an exemplary embodiment, in the step S230, generating the resource issue control instruction according to the first evaluation coefficient and the second evaluation coefficient specifically includes: if the second evaluation coefficient is smaller than the first evaluation coefficient, generating a first resource issuing control instruction; the first resource issuing control instruction is used for representing an instruction for issuing a target resource according to the first resource issuing frequency; the first resource issuing frequency is used for representing the resource issuing frequency which is less than the initial issuing frequency of the target resource; if the second evaluation coefficient is larger than or equal to the first evaluation coefficient, generating a second resource issuing control instruction; the second resource issuing control instruction is used for representing an instruction for issuing the target resource according to the second resource issuing frequency; and the second resource publishing frequency is used for representing the resource publishing frequency which is greater than the initial publishing frequency of the target resource.
The second evaluation coefficient is smaller than the first evaluation coefficient, and is used for indicating that the actual issued income of the resource is smaller than the estimated issued income of the resource after the resource is issued, and also can be used for indicating that the actual trading amount of the commodity is smaller than the estimated trading amount of the commodity after the resource is issued.
The resource publishing frequency is used to characterize the resource publishing speed of the target resource, such as publishing the resource once a day, publishing the resource once a week, and the like. The initial publishing frequency is used to characterize an initial resource publishing speed of the target resource.
Specifically, when the second evaluation coefficient is smaller than the first evaluation coefficient, the initial release frequency of the target resource is adjusted to obtain a resource release frequency smaller than the initial release frequency of the target resource, and the resource release frequency is used as the first resource release frequency; generating an instruction for representing that the target resource is issued according to the first resource issuing frequency, and taking the instruction as a first resource issuing control instruction; when the second evaluation coefficient is greater than or equal to the first evaluation coefficient, adjusting the initial release frequency of the target resource to obtain a resource release frequency which is greater than the initial release frequency of the target resource and taking the resource release frequency as a second resource release frequency; and generating an instruction for representing the target resource issued according to the second resource issuing frequency, and taking the instruction as a second resource issuing control instruction.
For example, after the advertisement is delivered, when the actual transaction amount of the commodity is smaller than the estimated transaction amount of the commodity, the advertisement delivery speed of the target advertisement is reduced; and when the actual trading volume of the commodity is larger than the estimated trading volume of the commodity, the advertisement putting speed of the target advertisement is increased. Therefore, the purpose of adjusting the advertisement publishing process according to the change of the commodity transaction amount is achieved.
According to the technical scheme provided by the embodiment of the disclosure, the resource issuing control instruction for adjusting the resource issuing frequency of the target resource is determined according to the first evaluation coefficient and the second evaluation coefficient, and the resource issuing frequency of the target resource is conveniently adjusted according to the resource issuing control instruction, so that the purpose of optimizing the resource issuing process of the target resource according to the actual return on investment is realized, and the resource issuing effect is further improved.
In an exemplary embodiment, in the step S240, controlling the issue of the target resource according to the resource issue control instruction specifically includes: if the resource issuing control instruction is a first resource issuing control instruction, issuing the target resource according to the first resource issuing frequency; and if the resource issuing control instruction is a second resource issuing control instruction, issuing the target resource according to the second resource issuing frequency.
Specifically, the server identifies the resource issuing control instruction, and if the resource issuing control instruction is identified as a first resource issuing control instruction, then issues the target resource according to a first resource issuing frequency, for example, adjusting the resource issued once a day to the resource issued once a week; if the resource issuing control instruction is identified as a second resource issuing control instruction, then the target resource is issued according to the second resource issuing frequency, for example, the resource issued once per day is adjusted to be issued twice per day.
According to the technical scheme provided by the embodiment of the disclosure, the resource issuing frequency of the target resource is adjusted according to the resource issuing control instruction for adjusting the resource issuing frequency of the target resource, so that the optimization of issuing of the target resource according to the actual return on investment is facilitated, and the defect that the resource issuing effect is poor due to the fact that the resource issuing process cannot be adjusted according to the actual return on investment in the traditional method is overcome.
In an exemplary embodiment, in the step S230, generating the resource issue control instruction according to the first evaluation coefficient and the second evaluation coefficient specifically includes: if the second evaluation coefficient is smaller than the first evaluation coefficient, generating a third resource issuing control instruction; a third resource issuing control instruction for representing an instruction for issuing the target resource according to the first resource issuing value; a first resource release value for characterizing a resource release value that is less than an initial release value of the target resource; the initial release value is used for representing the initial release cost of the target resource; if the second evaluation coefficient is larger than or equal to the first evaluation coefficient, generating a fourth resource issuing control instruction; a fourth resource issuing control instruction for representing an instruction for issuing the target resource according to the second resource issuing value; and the second resource release value is used for representing the resource release value which is larger than the initial release value of the target resource.
The resource publishing value refers to a resource publishing cost of the target resource, such as a price per target action (e.g., payment, download, etc.), a price per thousand exposures, and the like. The initial release cost refers to the initial resource release cost of the target resource.
Specifically, when the second evaluation coefficient is smaller than the first evaluation coefficient, the initial release cost of the target resource is adjusted to obtain a resource release cost smaller than the initial release cost of the target resource, and the resource release cost is used as the first resource release cost; generating an instruction for representing that the target resource is issued according to the first resource issuing cost, and taking the instruction as a third resource issuing control instruction; when the second evaluation coefficient is larger than or equal to the first evaluation coefficient, adjusting the initial release cost of the target resource to obtain a resource release cost which is larger than the initial release cost of the target resource, and taking the resource release cost as the second resource release cost; and generating an instruction for representing that the target resource is issued according to the second resource issuing cost, and taking the instruction as a fourth resource issuing control instruction.
For example, after the advertisement is delivered, when the actual transaction amount of the commodity is smaller than the estimated transaction amount of the commodity, the advertisement delivery cost of the target advertisement is reduced by reducing the estimated transaction amount of the commodity; re-determining the delivery position of the target advertisement in the specific page according to the reduced advertisement delivery cost, and delivering the target advertisement at the delivery position; when the actual trading volume of the commodity is larger than the estimated trading volume of the commodity, the advertisement putting cost of the target advertisement is increased by increasing the estimated trading volume of the commodity; and according to the improved advertisement putting cost, re-determining the putting position of the target advertisement in the specific page, and putting the target advertisement at the putting position. Therefore, the purpose of optimizing the advertising process according to the change of the commodity transaction amount is achieved.
According to the technical scheme provided by the embodiment of the disclosure, the resource issuing control instruction for adjusting the resource issuing cost of the target resource is determined according to the first evaluation coefficient and the second evaluation coefficient, and the resource issuing cost of the target resource is conveniently adjusted according to the resource issuing control instruction, so that the purpose of optimizing the issuing of the target resource according to the actual return on investment is realized, and the resource issuing effect is further improved.
In an exemplary embodiment, in the step S240, controlling the issue of the target resource according to the resource issue control instruction specifically includes: if the resource issuing control instruction is a third resource issuing control instruction, issuing the target resource according to the first resource issuing value; and if the resource issuing control instruction is a fourth resource issuing control instruction, issuing the target resource according to the second resource issuing value.
Specifically, the server identifies the resource issuing control instruction, and if the resource issuing control instruction is identified as a third resource issuing control instruction, then issues the target resource according to the first resource issuing value, for example, reducing the price of each thousand exposures from a price a to a price B, and issuing the target resource with the price B as a standard; if the resource issuing control instruction is identified as a fourth resource issuing control instruction, then the target resource is issued according to the second resource issuing value, for example, the price of each thousand exposures is increased from the price A to the price C, and the target resource is issued with the price C as the standard.
According to the technical scheme provided by the embodiment of the disclosure, the resource issuing value of the target resource is adjusted according to the resource issuing control instruction for adjusting the resource issuing value of the target resource, so that the optimization of issuing of the target resource according to the actual return on investment is facilitated, and the defect that the resource issuing effect is poor due to the fact that the resource issuing process cannot be adjusted according to the actual return on investment in the traditional method is overcome.
In an exemplary embodiment, as shown in fig. 3, in the step S210, issuing the target resource according to the first evaluation coefficient of the target resource specifically includes the following steps:
in step S310, the estimated recycling value of the target resource is output through the pre-trained value evaluation model; the estimated recovery value is used for representing the estimated income of the target resource.
The estimated recovery value refers to the estimated release income of the target resource, and also refers to the estimated trading volume of the commodity corresponding to the target resource. The pre-trained value assessment model is a neural network model, such as a convolutional neural network model, for outputting the estimated recovery value of the resource.
In step S320, the estimated value and the first evaluation coefficient are divided to obtain an initial release value of the target resource.
In step S330, the target resource is released in accordance with the initial release value.
For example, the server obtains a pre-trained value evaluation model, outputs the resource pre-estimated release profit M of the target resource through the pre-trained value evaluation model, for example, pre-estimates the transaction amount of the commodity through the pre-trained value evaluation model, and uses the transaction amount of the commodity as the resource pre-estimated release profit M; dividing the resource pre-estimated release profit M by the first ROI to obtain the initial resource release cost of the target resource
And determining the issuing position of the target resource in the specific page according to the initial resource issuing cost of the target resource, and issuing the target resource at the issuing position.
According to the technical scheme provided by the embodiment of the disclosure, the target resource is issued according to the first evaluation coefficient of the target resource, the second evaluation coefficient of the target resource is determined according to the resource issuing data of the target resource, and then the issuing of the target resource is controlled according to the first evaluation coefficient and the second evaluation coefficient, so that the purpose of optimizing the issuing of the target resource according to the actual return on investment is realized, the resource issuing income is improved, and the resource issuing effect is improved.
In an exemplary embodiment, in the step S330, publishing the target resource according to the initial publishing value specifically includes: acquiring a resource type of a target resource; inquiring the corresponding relation between the resource type and the account set to obtain an account set corresponding to the target resource; the target resource is published to each account in the set of accounts according to the initial publication value.
Wherein, the resource type is used for representing the content type of the resource content; the account set is composed of a plurality of accounts, and different resource types correspond to different account sets.
Specifically, the server obtains the resource type of the target resource through a resource type obtaining instruction; acquiring the corresponding relation between the resource type and the account set, inquiring the corresponding relation between the resource type and the account set according to the resource type of the target resource to obtain the account set corresponding to the resource type of the target resource, and taking the account set as the account set corresponding to the target resource; the target resource is pushed to each account in the set of accounts according to the initial publication value.
For example, the server determines the publishing position of the target resource in the specific page according to the initial resource publishing cost of the target resource; for each account in the set of accounts, the target resource is published at the publication location.
According to the technical scheme provided by the embodiment of the disclosure, the account set corresponding to the target resource is determined according to the resource type of the target resource, and then the target resource is issued to each account in the account set according to the initial issuing value, so that the resource issuing effect is further improved.
Fig. 4 is a flowchart illustrating another resource issuance control method according to an exemplary embodiment, where as shown in fig. 4, the resource issuance control method is used in the server shown in fig. 1, and includes the following steps:
in step S410, the estimated recycling value of the target resource is output through the pre-trained value evaluation model; the estimated recovery value is used for representing the estimated income of the target resource.
In step S420, the estimated value is divided by the first evaluation coefficient of the target resource to obtain an initial release value of the target resource; the first valuation factor is used to characterize a first return on investment for the target resource.
In step S430, the resource type of the target resource is obtained, and the corresponding relationship between the resource type and the account set is queried to obtain the account set corresponding to the target resource.
In step S440, the target resource is published to each account in the set of accounts according to the initial publication value.
In step S450, determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second valuation factor is used to characterize a second return on investment for the target resource.
In step S460, a resource issuance control command is generated based on the first evaluation coefficient and the second evaluation coefficient.
In step S470, the issue of the target resource is controlled according to the resource issue control instruction.
According to the resource release control method, the purpose of controlling the release of the target resource according to the first evaluation coefficient and the second evaluation coefficient is achieved, the defect that the resource release effect is poor due to the fact that the resource release process cannot be adjusted according to the actual return on investment in the traditional method is overcome, and the resource release effect is improved.
In order to clarify the resource issuing control method provided by the embodiment of the present disclosure more clearly, the following describes the resource issuing control method with a specific embodiment; in one embodiment, an advertisement publishing control method is provided, where an advertiser only needs to set an expected ROI target, and an advertisement delivery platform achieves a delivery target of the advertiser in an advertisement delivery process, and the method specifically includes the following steps:
(1) an advertiser needs to give an expected delivery target ROI value, for example, through an advertisement delivery platform, a marketing target (advertisement delivery) is selected- > an optimization target (ROI) for advertisement delivery, and a target ROI coefficient is filled in a corresponding window; in contrast to CPA/CPM/OCPA/OCPM, advertisers do not need to set corresponding bids.
(2) The advertisement delivery platform automatically bids by estimating the revenue (such as the trade amount of the goods) brought by the advertisement delivery.
(3) The delivery result is displayed to the advertiser through a delivery report, and the real ROI value after the advertisement delivery is listed, namely the ratio of the profit amount brought by the advertisement delivery to the advertisement delivery cost.
(4) According to the finally delivered real ROI and a target ROI value set by an advertiser, deducting or paying the delivered money; for example, if the final ROI is lower than c times (0.8 to 1.2) the target ROI set by the advertiser when the accumulated specific behavior or the profit amount reaches b within a day of advertisement delivery, the advertiser-corresponding delivery amount is paid as the actual delivery spending amount- (advertisement delivery profit/target ROI value).
The advertisement publishing control method can achieve the following technical effects: (1) the advertisement putting process can be directly optimized according to the income brought by the advertisement putting; (2) supporting an advertiser to set an advertisement putting target according to the input-output ratio; (3) the advertisement putting process can be adjusted according to the change of the commodity transaction amount in the advertisement putting process.
It should be understood that although the various steps in the flow charts of fig. 2-4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps.
Fig. 5 is a block diagram illustrating a resource issuance control apparatus according to an exemplary embodiment. Referring to fig. 5, the apparatus includes an issuing unit 510, a determining unit 520, a generating unit 530, and a controlling unit 540.
A publishing unit 510 configured to perform publishing of the target resource according to a first evaluation coefficient of the target resource; the first valuation factor is used to characterize a first return on investment for the target resource.
A determining unit 520 configured to determine a second evaluation coefficient of the target resource according to the resource publishing data of the target resource; the second valuation factor is used to characterize a second return on investment for the target resource.
A generating unit 530 configured to execute generating the resource issuance control instruction according to the first evaluation coefficient and the second evaluation coefficient.
A control unit 540 configured to execute the issue of the control target resource according to the resource issue control instruction.
In an exemplary embodiment, the generating unit 530 is further configured to execute generating the first resource issuance control instruction if the second evaluation coefficient is smaller than the first evaluation coefficient; the first resource issuing control instruction is used for representing an instruction for issuing a target resource according to the first resource issuing frequency; the first resource issuing frequency is used for representing the resource issuing frequency which is less than the initial issuing frequency of the target resource; if the second evaluation coefficient is larger than or equal to the first evaluation coefficient, generating a second resource issuing control instruction; the second resource issuing control instruction is used for representing an instruction for issuing the target resource according to the second resource issuing frequency; and the second resource publishing frequency is used for representing the resource publishing frequency which is greater than the initial publishing frequency of the target resource.
In an exemplary embodiment, the control unit 540 is further configured to execute, if the resource issue control instruction is a first resource issue control instruction, issuing the target resource according to the first resource issue frequency; and if the resource issuing control instruction is a second resource issuing control instruction, issuing the target resource according to the second resource issuing frequency.
In an exemplary embodiment, the generating unit 530 is further configured to execute generating a third resource issuance control instruction if the second evaluation coefficient is smaller than the first evaluation coefficient; a third resource issuing control instruction for representing an instruction for issuing the target resource according to the first resource issuing value; a first resource release value for characterizing a resource release value that is less than an initial release value of the target resource; the initial release value is used for representing the initial release cost of the target resource; if the second evaluation coefficient is larger than or equal to the first evaluation coefficient, generating a fourth resource issuing control instruction; a fourth resource issuing control instruction for representing an instruction for issuing the target resource according to the second resource issuing value; and the second resource release value is used for representing the resource release value which is larger than the initial release value of the target resource.
In an exemplary embodiment, the control unit 540 is further configured to execute, if the resource issue control instruction is a third resource issue control instruction, issuing the target resource according to the first resource issue value; and if the resource issuing control instruction is a fourth resource issuing control instruction, issuing the target resource according to the second resource issuing value.
In an exemplary embodiment, the publishing unit 510 is further configured to execute outputting the estimated recycle value of the target resource through a pre-trained value evaluation model; the estimated recovery value is used for representing the estimated income of the target resource; dividing the estimated value by the first evaluation coefficient to obtain the initial release value of the target resource; and releasing the target resource according to the initial release value.
In an exemplary embodiment, the publishing unit 510 is further configured to perform obtaining the resource type of the target resource; inquiring the corresponding relation between the resource type and the account set to obtain an account set corresponding to the target resource; the target resource is published to each account in the set of accounts according to the initial publication value.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 6 is a block diagram illustrating an apparatus 600 for performing the above-described resource publication control method according to an example embodiment. For example, the device 600 may be a server. Referring to fig. 6, device 600 includes a processing component 620 that further includes one or more processors and memory resources, represented by memory 622, for storing instructions, such as applications, that are executable by processing component 620. The application programs stored in memory 622 may include one or more modules that each correspond to a set of instructions. Further, the processing component 620 is configured to execute instructions to perform the resource issuance control method described above.
The device 600 may also include a power component 624 configured to perform power management for the device 600, a wired or wireless network interface 626 configured to connect the device 600 to a network, and an input/output (I/O) interface 628. The device 600 may operate based on an operating system stored in the memory 622, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory 622 comprising instructions, executable by the processor of the device 600 to perform the above-described resource issuance control method is also provided. The computer readable storage medium may be a non-transitory computer readable storage medium, for example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
In an exemplary embodiment, there is also provided a computer program product including a computer program stored in a readable storage medium, from which at least one processor of a device reads and executes the computer program, so that the device performs the resource issuance control method described in any one of the embodiments of the present disclosure.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. A resource release control method is characterized by comprising the following steps:
issuing the target resource according to the first evaluation coefficient of the target resource; the first valuation factor characterizing a first return on investment for the target resource;
determining a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second valuation factor characterizing a second return on investment for the target resource;
generating a resource issuing control instruction according to the first evaluation coefficient and the second evaluation coefficient;
and controlling the issue of the target resource according to the resource issue control instruction.
2. The method according to claim 1, wherein the generating a resource issuance control instruction according to the first evaluation coefficient and the second evaluation coefficient includes:
if the second evaluation coefficient is smaller than the first evaluation coefficient, generating a first resource issuing control instruction; the first resource issuing control instruction is used for representing an instruction for issuing the target resource according to a first resource issuing frequency; the first resource issuing frequency is used for representing a resource issuing frequency which is less than the initial issuing frequency of the target resource;
if the second evaluation coefficient is larger than or equal to the first evaluation coefficient, generating a second resource issuing control instruction; the second resource issuing control instruction is used for representing an instruction for issuing the target resource according to a second resource issuing frequency; and the second resource issuing frequency is used for representing the resource issuing frequency which is greater than the initial issuing frequency of the target resource.
3. The method according to claim 2, wherein the controlling the issue of the target resource according to the resource issue control instruction includes:
if the resource issuing control instruction is the first resource issuing control instruction, issuing the target resource according to the first resource issuing frequency;
and if the resource issuing control instruction is the second resource issuing control instruction, issuing the target resource according to the second resource issuing frequency.
4. The method according to claim 1, wherein the generating a resource issuance control instruction according to the first evaluation coefficient and the second evaluation coefficient further comprises:
if the second evaluation coefficient is smaller than the first evaluation coefficient, generating a third resource issuing control instruction; the third resource issuing control instruction is used for representing an instruction for issuing the target resource according to the first resource issuing value; the first resource release value is used for representing a resource release value smaller than the initial release value of the target resource; the initial release value is used for representing the initial release cost of the target resource;
if the second evaluation coefficient is greater than or equal to the first evaluation coefficient, generating a fourth resource issuing control instruction; the fourth resource issuing control instruction is used for representing an instruction for issuing the target resource according to the second resource issuing value; the second resource release value is used for representing the resource release value which is larger than the initial release value of the target resource.
5. The method according to claim 4, wherein the controlling the issue of the target resource according to the resource issue control instruction includes:
if the resource issuing control instruction is the third resource issuing control instruction, issuing the target resource according to the first resource issuing value;
and if the resource issuing control instruction is the fourth resource issuing control instruction, issuing the target resource according to the second resource issuing value.
6. The resource distribution control method according to claim 1, wherein the distributing the target resource according to the first evaluation coefficient of the target resource includes:
outputting the estimated recovery value of the target resource through a pre-trained value evaluation model; the estimated recovery value is used for representing the estimated income of the target resource;
dividing the estimated value by the first evaluation coefficient to obtain an initial release value of the target resource;
and publishing the target resource according to the initial publishing value.
7. A resource issuance control apparatus, comprising:
a publishing unit configured to perform publishing of a target resource according to a first evaluation coefficient of the target resource; the first valuation factor characterizing a first return on investment for the target resource;
a determining unit configured to determine a second evaluation coefficient of the target resource according to the resource release data of the target resource; the second valuation factor characterizing a second return on investment for the target resource;
a generating unit configured to execute generating a resource issuance control instruction according to the first evaluation coefficient and the second evaluation coefficient;
and the control unit is configured to execute the control of the issue of the target resource according to the resource issue control instruction.
8. A server, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the resource issuance control method of any one of claims 1 to 6.
9. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of a server, enable the server to perform the resource issuance control method according to any one of claims 1 to 6.
10. A computer program product comprising a computer program, characterized in that the computer program realizes the resource issuance control method according to any one of claims 1 to 6 when executed by a processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110602936.1A CN113344619A (en) | 2021-05-31 | 2021-05-31 | Resource release control method, device, server and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110602936.1A CN113344619A (en) | 2021-05-31 | 2021-05-31 | Resource release control method, device, server and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113344619A true CN113344619A (en) | 2021-09-03 |
Family
ID=77473317
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202110602936.1A Pending CN113344619A (en) | 2021-05-31 | 2021-05-31 | Resource release control method, device, server and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN113344619A (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103761584A (en) * | 2014-01-10 | 2014-04-30 | 合一信息技术（北京）有限公司 | Method and system for carrying out information issue adjustment according to information resource hot spots |
| CN106355432A (en) * | 2016-08-19 | 2017-01-25 | 焦点科技股份有限公司 | Method for monitoring effectiveness of television advertisements |
| WO2018121253A1 (en) * | 2016-12-28 | 2018-07-05 | 北京奇虎科技有限公司 | Method, device and equipment for adjusting advertisement delivery rate |
| CN111160983A (en) * | 2019-12-31 | 2020-05-15 | 众安在线财产保险股份有限公司 | Advertisement putting effect evaluation method and device, computer equipment and storage medium |
| CN112348598A (en) * | 2020-11-27 | 2021-02-09 | 深圳市欢太科技有限公司 | Delivery method, delivery device, server and storage medium |
-
2021
- 2021-05-31 CN CN202110602936.1A patent/CN113344619A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103761584A (en) * | 2014-01-10 | 2014-04-30 | 合一信息技术（北京）有限公司 | Method and system for carrying out information issue adjustment according to information resource hot spots |
| CN106355432A (en) * | 2016-08-19 | 2017-01-25 | 焦点科技股份有限公司 | Method for monitoring effectiveness of television advertisements |
| WO2018121253A1 (en) * | 2016-12-28 | 2018-07-05 | 北京奇虎科技有限公司 | Method, device and equipment for adjusting advertisement delivery rate |
| CN111160983A (en) * | 2019-12-31 | 2020-05-15 | 众安在线财产保险股份有限公司 | Advertisement putting effect evaluation method and device, computer equipment and storage medium |
| CN112348598A (en) * | 2020-11-27 | 2021-02-09 | 深圳市欢太科技有限公司 | Delivery method, delivery device, server and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Lee et al. | Real time bid optimization with smooth budget delivery in online advertising | |
| KR102075512B1 (en) | Replace dynamic video ad | |
| CN110570232A (en) | Internet advertisement putting method, device, server and storage medium | |
| US20170358000A1 (en) | Intraday modeling to adjust online ad distribution | |
| US20200286121A1 (en) | Network based system and method for managing and implementing online commerce | |
| US8280765B2 (en) | Method and apparatus for maximizing publisher revenue | |
| US11120467B2 (en) | Systems and methods for predicting and pricing of gross rating point scores by modeling viewer data | |
| CN107767164B (en) | Information processing method, distribution method and device for push information order | |
| US20130204700A1 (en) | System, method and computer program product for prediction based on user interactions history | |
| WO2018121245A1 (en) | Method, device, and apparatus for over-serving control | |
| US20130097028A1 (en) | Dynamic Floor Pricing for Managing Exchange Monetization | |
| EP2092477A1 (en) | Smart advertisement generating system | |
| JP2013543203A (en) | Predict cost and revenue estimates associated with a bid ranking model | |
| US10049382B2 (en) | Systems and methods for predicting and pricing of gross rating point scores by modeling viewer data | |
| US20210374809A1 (en) | Artificial intelligence techniques for bid optimization used for generating dynamic online content | |
| US10740789B2 (en) | Modifying advertisement bids using predicted advertisement performance | |
| US20170161774A1 (en) | Methods and systems for managing and routing targeted content over networks | |
| JP2012505465A (en) | Advertisement providing method and system using minimum bid adjustment unit amount | |
| US11144968B2 (en) | Systems and methods for controlling online advertising campaigns | |
| CN107637085B (en) | System and method for multimedia promotion and prioritization of content | |
| CN110070374B (en) | Data processing method, device, server and computer readable medium | |
| US20100094712A1 (en) | Internal advertising space allocation | |
| US10565613B2 (en) | Simulating advertising campaigns | |
| CN111582899A (en) | Method, device and system for quantizing display link effect and storage medium | |
| KR102517905B1 (en) | Artificial intelligence-based ad exchange platform process processing method, device and system for improving traffic processing speed performance |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20210903 |
|
| RJ01 | Rejection of invention patent application after publication |