CN111681048A - Method and apparatus for testing products - Google Patents
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- CN111681048A CN111681048A CN202010491674.1A CN202010491674A CN111681048A CN 111681048 A CN111681048 A CN 111681048A CN 202010491674 A CN202010491674 A CN 202010491674A CN 111681048 A CN111681048 A CN 111681048A
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- 238000012360 testing method Methods 0.000 title claims abstract description 141
- 238000000034 method Methods 0.000 title claims abstract description 23
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0203—Market surveys; Market polls
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Abstract
The invention discloses a method and a device for testing a product. Wherein, the method comprises the following steps: testing the appointed release information in the same system according to at least two types of test groups; and adjusting the designated release information release population according to the test results of the at least two types of test populations. The invention solves the technical problem that the delivery precision and efficiency can not meet the actual delivery requirement because the advertisement delivery needs to be adjusted manually in the prior art.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a device for testing a product.
Background
The advertisement delivery system can deliver advertisements according to different time intervals, and the benefits of the delivery system can be maximized through dividing and adjusting delivery crowds, so that the benefits in the same time interval are maximized.
The traditional method is that operators manually control the putting amount and parameters according to the profit of the current advertisement putting system, and manually adjust the putting amount and parameters.
Aiming at the above-mentioned problem that the delivery precision and efficiency can not meet the actual delivery requirement because the manual work is needed to adjust the advertisement delivery in the prior art, an effective solution is not provided at present.
Disclosure of Invention
The embodiment of the invention provides a method and a device for testing a product, which at least solve the technical problem that the delivery precision and efficiency cannot meet the actual delivery requirement because the advertisement delivery needs to be adjusted manually in the prior art.
According to an aspect of an embodiment of the present invention, there is provided a method of testing a product, including: testing the appointed release information in the same system according to at least two types of test groups; and adjusting the designated release information release population according to the test results of the at least two types of test populations.
Optionally, the step of testing the specified delivery information in the same system according to at least two types of test groups includes: and testing the appointed release information in the same system at the same time according to at least two types of test groups.
Optionally, adjusting the designated delivery group of the delivery information according to the test results of the at least two types of test groups includes: and under the condition that the test result comprises the income condition corresponding to the designated putting information, adjusting the putting group of the designated putting information according to the income condition corresponding to the designated putting information of at least two types of test groups.
Further, optionally, adjusting the delivery group of the specified delivery information includes: and under the condition that the profit state of the first type of test population is greater than that of the second type of test population in the at least two types of test populations, reducing the proportion of releasing the designated release information in the second type of test population.
Optionally, the method further includes: randomly dividing users entering the system into at least two types of test groups; wherein, the user repeatedly enters the same type of test group according to the idempotent.
According to another aspect of the embodiments of the present invention, there is also provided an apparatus for testing a product, including: the test module is used for testing the specified delivery information in the same system according to at least two types of test groups; and the adjusting module is used for adjusting the designated releasing group of the releasing information according to the test results of the at least two types of test groups.
Optionally, the test module includes: and the testing unit is used for testing the specified release information in the same system at the same time according to at least two types of testing groups.
Optionally, the adjusting module includes: and the adjusting unit is used for adjusting the releasing groups of the appointed releasing information according to the income conditions corresponding to the appointed releasing information of at least two types of test groups under the condition that the test result comprises the income conditions corresponding to the appointed releasing information.
Further, optionally, the adjusting unit includes: and the adjusting subunit is used for reducing the proportion of releasing the designated release information in the second type of test population under the condition that the profit state of the first type of test population is greater than that of the second type of test population in the at least two types of test populations.
Optionally, the apparatus further comprises: the group division module is used for randomly dividing users entering the system into at least two types of test groups; wherein, the user repeatedly enters the same type of test group according to the idempotent.
In the embodiment of the invention, the specified release information is tested in the same system according to at least two types of test groups; according to the test results of at least two types of test groups, the releasing group of the designated releasing information is adjusted, and the purpose of improving the advertisement releasing precision and efficiency is achieved, so that the technical effect of improving the releasing precision and efficiency is achieved, and the technical problem that the releasing precision and efficiency cannot meet the actual releasing requirement due to the fact that manual work is needed to adjust the advertisement releasing in the prior art is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a schematic flow diagram of a method of testing a product according to an embodiment of the invention;
FIG. 2 is a schematic diagram of an apparatus for testing a product according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
In accordance with an embodiment of the present invention, there is provided a method embodiment of a method of testing a product, it being noted that the steps illustrated in the flowchart of the figure may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than that presented herein.
FIG. 1 is a schematic flow diagram of a method of testing a product according to an embodiment of the invention, as shown in FIG. 1, the method comprising the steps of:
step S102, testing the specified release information in the same system according to at least two types of test groups;
and step S104, adjusting the designated release information release groups according to the test results of the at least two types of test groups.
In the embodiment of the invention, the specified release information is tested in the same system according to at least two types of test groups; according to the test results of at least two types of test groups, the releasing group of the designated releasing information is adjusted, and the purpose of improving the advertisement releasing precision and efficiency is achieved, so that the technical effect of improving the releasing precision and efficiency is achieved, and the technical problem that the releasing precision and efficiency cannot meet the actual releasing requirement due to the fact that manual work is needed to adjust the advertisement releasing in the prior art is solved.
Optionally, the step S102 of testing the designated delivery information in the same system according to at least two types of test populations includes: and testing the appointed release information in the same system at the same time according to at least two types of test groups.
Optionally, the adjusting the designated delivery group of the delivery information according to the test results of the at least two types of test groups in step S104 includes: and under the condition that the test result comprises the income condition corresponding to the designated putting information, adjusting the putting group of the designated putting information according to the income condition corresponding to the designated putting information of at least two types of test groups.
Further, optionally, adjusting the delivery group of the specified delivery information includes: and under the condition that the profit state of the first type of test population is greater than that of the second type of test population in the at least two types of test populations, reducing the proportion of releasing the designated release information in the second type of test population.
Optionally, the method for testing a product provided in the embodiment of the present application further includes: randomly dividing users entering the system into at least two types of test groups; wherein, the user repeatedly enters the same type of test group according to the idempotent.
In summary, the method for testing products provided by the embodiment of the application can be suitable for advertisement putting, wherein, taking application to an advertisement putting system as an example, the advertisement putting system can put advertisements according to different time intervals, and the income of the putting system can be maximized through division and adjustment of putting crowds, so that the income in the same time interval is maximized.
The traditional mode is that operators manually control the putting amount and parameters according to the profit of the current putting system and manually adjust the putting amount and parameters.
The method for testing the product provided by the embodiment of the application adopts the automatic launching A/B test, the launching information in the same time period in the advertisement launching system can be simultaneously set for two strategies, the system is randomly divided into the A test group or the B test group when a user enters the system, and the proportion is automatically adjusted along with the income conditions of the A test group and the B test group based on the grouping. After entering the test group A, the user repeatedly enters the test group A and needs idempotent. I.e. the same user needs to be identified as the same group no matter how many times it enters the system. Regardless of the change in the flow modulation ratio of the a and B test populations.
It should be noted that the method for testing a product provided in the embodiment of the present application automatically adjusts a flow rate ratio, that is, an advertisement placement strategy corresponding to the test group a and an advertisement placement strategy corresponding to the test group B, and when a certain ratio becomes high, the advertisement placement strategy of each test group needs to be automatically adjusted. In addition, the same user repeatedly enters the system, and the advertisement putting strategies which belong to the same test group are judged to have idempotent.
Example 2
According to another aspect of the embodiments of the present invention, there is also provided an apparatus for testing a product, fig. 2 is a schematic view of the apparatus for testing a product according to the embodiments of the present invention, as shown in fig. 2, including: the test module 22 is used for testing the specified release information in the same system according to at least two types of test groups; and the adjusting module 24 is configured to adjust the designated release information release group according to the test results of the at least two types of test groups.
Optionally, the test module 22 includes: and the testing unit is used for testing the specified release information in the same system at the same time according to at least two types of testing groups.
Optionally, the adjusting module 24 includes: and the adjusting unit is used for adjusting the releasing groups of the appointed releasing information according to the income conditions corresponding to the appointed releasing information of at least two types of test groups under the condition that the test result comprises the income conditions corresponding to the appointed releasing information.
Further, optionally, the adjusting unit includes: and the adjusting subunit is used for reducing the proportion of releasing the designated release information in the second type of test population under the condition that the profit state of the first type of test population is greater than that of the second type of test population in the at least two types of test populations.
Optionally, the apparatus for testing a product provided in the embodiment of the present application further includes: the group division module is used for randomly dividing users entering the system into at least two types of test groups; wherein, the user repeatedly enters the same type of test group according to the idempotent.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (10)
1. A method of testing a product, comprising:
testing the appointed release information in the same system according to at least two types of test groups;
and adjusting the designated release information release population according to the test results of the at least two types of test populations.
2. The method of claim 1, wherein testing the specified placement information in the same system according to at least two test populations comprises:
and testing the appointed release information in the same system at the same time according to at least two types of test groups.
3. The method according to claim 1 or 2, wherein adjusting the designated placement population for placement information based on the test results of the at least two types of test populations comprises:
and under the condition that the test result comprises the income condition corresponding to the specified release information, adjusting the release group of the specified release information according to the income condition corresponding to the specified release information of the at least two types of test groups.
4. The method of claim 3, wherein adjusting the designated placement information for the placement population comprises:
and under the condition that the profit status of the first type of test population is greater than that of the second type of test population, reducing the proportion of releasing the specified release information in the second type of test population.
5. The method of claim 1, further comprising:
randomly dividing users entering the system into the at least two types of test groups; wherein the users repeatedly enter the same type of test population according to idempotent.
6. An apparatus for testing a product, comprising:
the test module is used for testing the specified delivery information in the same system according to at least two types of test groups;
and the adjusting module is used for adjusting the releasing groups of the appointed releasing information according to the test results of the at least two types of test groups.
7. The apparatus of claim 6, wherein the test module comprises:
and the testing unit is used for testing the specified release information in the same system at the same time according to at least two types of testing groups.
8. The apparatus of claim 6 or 7, wherein the adjustment module comprises:
and the adjusting unit is used for adjusting the releasing groups of the specified releasing information according to the income conditions corresponding to the specified releasing information of the at least two types of test groups under the condition that the test result comprises the income conditions corresponding to the specified releasing information.
9. The apparatus of claim 8, wherein the adjusting unit comprises:
and the adjusting subunit is used for reducing the proportion of releasing the specified releasing information in the second type of test population under the condition that the profit state of the first type of test population is greater than that of the second type of test population in the at least two types of test populations.
10. The apparatus of claim 6, further comprising:
the group division module is used for randomly dividing users entering the system into the at least two types of test groups;
wherein the users repeatedly enter the same type of test population according to idempotent.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010491674.1A CN111681048A (en) | 2020-06-02 | 2020-06-02 | Method and apparatus for testing products |
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| CN202010491674.1A CN111681048A (en) | 2020-06-02 | 2020-06-02 | Method and apparatus for testing products |
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| CN111681048A true CN111681048A (en) | 2020-09-18 |
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Application publication date: 20200918 |