CN111047342A - Method and device for determining delivery target, electronic equipment and readable medium - Google Patents

Method and device for determining delivery target, electronic equipment and readable medium Download PDF

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CN111047342A
CN111047342A CN201811198122.0A CN201811198122A CN111047342A CN 111047342 A CN111047342 A CN 111047342A CN 201811198122 A CN201811198122 A CN 201811198122A CN 111047342 A CN111047342 A CN 111047342A
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gear
time period
release
current time
label
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CN111047342B (en
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冉世伟
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
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    • G06Q30/0611—Request for offers or quotes

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Abstract

The embodiment of the disclosure discloses a method and a device for determining a delivery target, electronic equipment and a readable medium. The method comprises the following steps: determining the information release label gear of the current time period; determining a label gear of a current user; and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target. By adopting the technical scheme provided by the disclosure, the information release target can be optimized, and the effect of releasing income of information is improved.

Description

Method and device for determining delivery target, electronic equipment and readable medium
Technical Field
The embodiment of the disclosure relates to the technical field of information pushing, and in particular relates to a method and a device for determining a delivery target, an electronic device and a readable medium.
Background
At present, when a release target is determined, release information is usually based on a label. And if the corresponding label does not exist, not releasing. Although the information delivery mode is stable, the original label is only used as a standard for delivering and not delivering, and great benefit is difficult to bring to information delivery users. On the contrary, as the delivery target is always fixed, the mining degree of the delivery target aiming at the delivery information approaches the limit as time goes on, so that the information delivery effect is increasingly poor.
Disclosure of Invention
The embodiment of the disclosure provides a method and a device for determining a delivery target, an electronic device and a readable medium, which can achieve the effects of optimizing the information delivery target and improving the information delivery income.
In a first aspect, an embodiment of the present disclosure provides a method for determining a delivery target, where the method includes:
determining the information release label gear of the current time period;
determining a label gear of a current user;
and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target.
Further, before determining the information release tag gear of the current time period, the method further comprises:
if the current time period is judged not to be the initial time period in the current information release cycle, determining the release proportion of the preset information release price of at least one released time period in the current time period; the putting proportion is the ratio of the putting times of the preset information putting price to the total putting times;
and determining an adjustment mode of the information release label gear relative to at least one released time period according to the size relation between the release proportion and the gear adjustment dynamic threshold of the current time period.
Further, determining an adjustment mode of the information release gear relative to at least one released time period according to a size relationship between the release ratio and a gear adjustment dynamic threshold of the current time period includes:
if the releasing proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period, the gear of the information releasing label is reduced;
and when the putting proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the gear of the information putting label is increased.
Further, when the release ratio is greater than or equal to a gear adjustment dynamic threshold value of the current time period, the gear of the information release label is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the information release label is lifted, and the method comprises the following steps:
when the releasing proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period and is smaller than 2 times of the gear adjustment dynamic threshold value of the current time period, the gear of the information releasing label is reduced by one gear relative to at least one released time period;
and when the releasing proportion is smaller than the gear adjustment dynamic threshold value of the current time period and is more than or equal to 0.5 times of the gear adjustment dynamic threshold value of the current time period, the information releasing label gear is increased by one gear relative to at least one released time period.
Further, when the release ratio is greater than or equal to a gear adjustment dynamic threshold value of the current time period, the gear of the information release label is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the information release label is lifted, and the method comprises the following steps:
when the releasing proportion is more than or equal to 2 times of a gear adjustment dynamic threshold value of the current time period, the information releasing label gear is reduced by two gears relative to at least one released time period;
and when the release proportion is less than 0.5 time of the gear adjustment dynamic threshold value of the current time period, the information release label gear is increased by two gears relative to at least one released time period.
Further, the gear adjustment dynamic threshold value of the current time period is determined according to the gear adjustment dynamic threshold value of at least one released time period, the distribution release amount of at least one released time period and the distribution release amount of the current time period.
Further, the step adjustment dynamic threshold of the current time period is determined by the step adjustment dynamic threshold of at least one released time period, the distributed release amount of at least one released time period, and the distributed release amount of the current time period, and includes:
calculating the gear adjustment dynamic threshold value of the current time period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein, Thres is the gear adjustment dynamic threshold of the current time period, Last Thres is the gear adjustment dynamic threshold of at least one released time period, f1 is the distribution release amount of at least one released time period, f2 is the distribution release amount of the current time period, and δ is the gear adjustment dynamic threshold calculation parameter.
In a second aspect, an embodiment of the present disclosure further provides a device for determining a delivery target, where the device includes:
the current time interval label gear determining module is used for determining the information release label gear of the current time interval;
the user label gear identification module is used for determining the label gear of the current user;
and the release target determining module is used for determining that the current user is a release target if the label gear of the current user is greater than or equal to the information release label gear.
Further, the apparatus further comprises:
the release proportion determining module is used for determining the release proportion of the preset information release price in at least one release time period in the current time period if the current time period is judged not to be the initial time period in the current information release cycle; the putting proportion is the ratio of the putting times of the preset information putting price to the total putting times;
and the information release label gear adjusting module is used for determining an adjusting mode of the information release label gear relative to at least one released time period according to the size relation between the release proportion and the gear adjusting dynamic threshold value of the current time period.
Further, the information release label gear adjustment module includes:
the first information release label gear adjusting unit is used for reducing the information release label gear if the release proportion is larger than or equal to the gear adjusting dynamic threshold value of the current time period;
and the second information release label gear adjusting unit is used for increasing the information release label gear when the release proportion is smaller than the gear adjusting dynamic threshold value of the current time period.
Further:
the first information release tag gear adjusting unit is specifically configured to reduce the information release tag gear by one gear relative to at least one released time period when the release ratio is greater than or equal to a gear adjustment dynamic threshold of the current time period and is less than 2 times of the gear adjustment dynamic threshold of the current time period;
the second information release tag gear adjustment unit is specifically configured to raise the information release tag gear by one gear relative to at least one released time period when the release ratio is smaller than the gear adjustment dynamic threshold of the current time period and is greater than or equal to 0.5 times the gear adjustment dynamic threshold of the current time period.
Further:
the first information release tag gear adjustment unit is further specifically configured to reduce the information release tag gear by two gears relative to at least one released time period when the release ratio is greater than or equal to 2 times of a gear adjustment dynamic threshold of a current time period;
the second information release tag gear adjustment unit is further specifically configured to raise the information release tag gear by two gears relative to at least one released time period when the release ratio is smaller than 0.5 times of the gear adjustment dynamic threshold value of the current time period.
Further, the gear adjustment dynamic threshold value of the current time period is determined according to the gear adjustment dynamic threshold value of at least one released time period, the distribution release amount of at least one released time period and the distribution release amount of the current time period.
Further, the step adjustment dynamic threshold of the current time period is determined by the step adjustment dynamic threshold of at least one released time period, the distributed release amount of at least one released time period, and the distributed release amount of the current time period, and includes:
calculating the gear adjustment dynamic threshold value of the current time period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein, Thres is the gear adjustment dynamic threshold of the current time interval, LastThres is the gear adjustment dynamic threshold of at least one released time interval, f1 is the distribution release amount of at least one released time interval, f2 is the distribution release amount of the current time interval, and delta is the gear adjustment dynamic threshold calculation parameter.
In a third aspect, an embodiment of the present disclosure provides an electronic device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the method for determining a delivery target according to an embodiment of the present disclosure.
In a fourth aspect, the present disclosure provides a computer-readable medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a method for determining a delivery target according to an embodiment of the present disclosure.
According to the technical scheme provided by the embodiment of the disclosure, the label gear is put in by determining the information of the current time period; determining a label gear of a current user; and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target. By adopting the technical scheme provided by the disclosure, the information release target can be optimized, and the effect of releasing income of information is improved.
Drawings
Fig. 1 is a flowchart of a method for determining a delivery target according to an embodiment of the present disclosure;
fig. 2 is a flowchart of a method for determining a delivery target according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of a determination apparatus for a delivery target according to a second embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of an electronic device according to a third embodiment of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the disclosure and are not limiting of the disclosure. It should be further noted that, for the convenience of description, only some of the structures relevant to the present disclosure are shown in the drawings, not all of them.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
In the following embodiments, optional features and examples are provided in each embodiment, and various features described in the embodiments may be combined to form a plurality of alternatives, and each numbered embodiment should not be regarded as only one technical solution.
Example one
Fig. 1 is a flowchart of a method for determining a delivery target according to an embodiment of the present disclosure, where the present embodiment may be applied to a case of determining a delivery target of delivery information, and the method may be executed by a device for determining a delivery target according to an embodiment of the present disclosure, where the device may be implemented by software and/or hardware, and may be integrated in a terminal and a server for determining a delivery target.
As shown in fig. 1, the method for determining the delivery target includes:
and S110, determining the information release label gear of the current time period.
In an information delivery cycle, the information delivery cycle may be divided into a plurality of time intervals according to the length of time, for example, in 24 hours of each day, every 0.5 hour may be used as one time interval, and there are 48 time intervals in total in one day. The current time period may be a current time period for which information delivery is to be performed, for example, 8 am, and it is necessary to determine the information delivery tag gear from 8 am to 8 am 30 min.
The label gears comprise a preset highest label gear, a preset lowest label gear and at least one middle label gear between the preset highest label gear and the preset lowest label gear; the information release label gear is one of the preset highest label gear, the preset lowest label gear and the middle label gear.
It is understood that the label gear can be divided into a plurality of gears according to the label by taking the score of the label as the dividing basis of the gear. If the label score of the basketball fan of a certain user is 20 points and the label score of the football fan is 8 points, if the label gear of the basketball fan exceeds 15 points and is 3 gears, 10-15 points and 2 gears, 5-10 points and 1 gear, 0-5 points and 0 gear, the label gear of the basketball fan of the user can be 3 gears, and if the dividing mode of the label gear of the football fan is the same as that of the basketball fan, the label gear of the football fan of the user is 1 gear.
And S120, determining the label gear of the current user.
The current user is the user who is about to determine whether the current user is the target of information delivery, so before delivering the information, the label gear of the user needs to be determined. The user's tab position may be determined from the user's tab score in a manner similar to the example described above. Before determining the tab gear of the user, the division score between each gear of the current time period may be determined, and in this embodiment, the division scores of the gears of all time periods may be fixed or may not be fixed. For example, the confidence threshold of the current tag may be determined by the testing end, that is, if the tag score of the user exceeds the confidence threshold, the user of the tag of the user may be determined, for example, the user may be determined to be a basketball fan or a football fan. After determining the confidence threshold, the division value may be determined according to the number of the gear to be determined by the current tag, for example, 10 gears, and the division value between each gear may be obtained by dividing the confidence threshold by 10. After the division score is obtained, the label gear of the current user can be determined according to the label score of the current user.
And S130, if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target.
The current tag gear of the user is greater than or equal to the information release tag gear, that is, the tag gear of the user is higher than or equal to the information release tag gear, and in this case, it may be determined that the user is a release target.
Therefore, the technical scheme provided by the disclosure is not that whether the user is the information release target is determined by only using a fixed label calibration method in the prior art, but is flexibly determined according to the relation between the label gear of the user and the information release label gear. And the information release gear can be adjusted, and the label gear of the user can be respectively determined as a release target and a non-release target before and after the adjustment. Therefore, the number of the information delivery target crowd can be accurately and flexibly mastered, the information delivery range can be increased, and the delivered range can be guaranteed to be the crowd interested in the delivered information.
In the technical scheme of the disclosure, the information delivery effect can be determined through data accumulation for a period of time, for example, the current delivery information is delivered for a certain time, such as a week, a half month and the like, the original targeted population has a certain contact with the delivery information and then the target population is expanded, so that the information delivery effect can be more effectively ensured, and in the stage of data accumulation, further data statistics can be carried out on users who are not delivered but have the tags of the type, so that the users can be more accurately determined when the tag gears of the users are determined, and the information delivery effect is optimized.
According to the technical scheme provided by the embodiment of the disclosure, the label gear is put in by determining the information of the current time period; determining a label gear of a current user; and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target. By adopting the technical scheme provided by the disclosure, the information release target can be optimized, and the effect of releasing income of information is improved.
Fig. 2 is a flowchart of a method for determining a delivery target according to an embodiment of the present disclosure. The technical scheme is embodied on the basis of various optional schemes in the technical scheme.
As shown in fig. 2, the method for determining the delivery target includes:
s210, if the current time interval is judged not to be the initial time interval in the current information release cycle, determining the release proportion of the preset information release price of at least one released time interval in the current time interval; and the putting proportion is the ratio of the putting times of the preset information putting price to the total putting times.
If the current time interval is the initial time interval of the current information release cycle, an initial value may be set for the information release tag gear of the current time interval, for example, if the tag gear includes 10 gears in total, it may be determined that the tag gear of the initial time interval is 10 gears, or 8 gears, etc.
If the current time period is judged not to be the initial time period, determining the release proportion of the preset information release price of at least one released time period in the current time period; and the putting proportion is the ratio of the putting times of the preset information putting price to the total putting times.
The information delivery bidding method comprises the steps of determining a preset information delivery price before information delivery, wherein the information delivery bidding process can be carried out by taking a bivalence as an actual bidding price to carry out the purchase price of information delivery flow. That is, if an information publisher bids 12 dollars for the highest bid for the current traffic, then the information publisher gains purchase for the traffic, and the actual purchase bid is 10 dollars for the next highest bid. This makes it possible to have a number of times that the actual bid price is less than the predetermined information bid price among all the number of impressions. The method and the device determine the speed of the current information releasing speed by calculating the ratio of the times of the preset information releasing price in all releasing times, can adjust the gear down to enlarge the crowd releasing the information when the information releasing speed is low, and can adjust the gear up to reduce the crowd releasing the information when the information releasing speed is high. The advantage that sets up like this can put in the speed of crowd's control of putting in according to the information, avoids appearing that the information input volume is not enough to and the information input consumes the condition that leads to inhomogeneous input at the excessive speed.
S220, determining an adjustment mode of the gear of the information release label relative to at least one released time period according to the size relation between the release proportion and the gear adjustment dynamic threshold of the current time period.
Wherein the dynamic threshold value of the gear adjustment is a changeable threshold value and is not a fixed value. Moreover, the dynamic threshold for gear shifting may be different at different times during an information delivery cycle. The advantage of this setting is that normalization processing can be avoided for the adjustment threshold values of all time periods, so that the adjustment threshold value cannot be applied to all information delivery situations.
After the putting proportion is determined, determining an adjustment mode of the information putting label gear relative to at least one put-in time period according to the size relation between the putting proportion and the gear adjustment dynamic threshold value of the current time period.
In the scheme, at least one released time interval can be a time interval before the current time interval, and the two time intervals have continuity, so that the released target population can be adjusted more timely, and the problem to be solved in the previous time interval or the current time interval can be overcome more timely by the adjustment result. Meanwhile, if the data of the previous time interval is used as the adjustment basis in one putting period, the information putting speed and the target population can be more controllable.
In this technical solution, preferably, determining an adjustment mode of the information release gear with respect to at least one released time period according to a size relationship between the release ratio and a gear adjustment dynamic threshold of the current time period includes: if the releasing proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period, the gear of the information releasing label is reduced; and when the putting proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the gear of the information putting label is increased.
The advantage of setting in this way is that it can be determined whether to perform a raising adjustment or a lowering adjustment for the gear according to the magnitude relationship between the launch ratio and the gear adjustment dynamic threshold. Before the gear is adjusted, or before the adjustment of the releasing proportion and the gear adjustment dynamic threshold value is judged, the current gear can be judged, whether the current gear is the highest gear or the lowest gear is judged, if the current gear is the highest gear, the gear cannot be adjusted in a rising mode, and if the current gear is the lowest gear, the gear cannot be adjusted in a lowering mode.
And S230, determining the information release label gear of the current time period.
And S240, determining the label gear of the current user.
And S250, if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target.
On the basis of the technical scheme, the technical scheme provides a scheme for determining whether the gear of the current time period information release label needs to be adjusted or not according to the relationship between the release proportion and the gear adjustment dynamic threshold. The method has the advantages that whether the user is a release target or not can be determined under the condition of gear adjustment, whether the label gear is adjusted or not can be determined according to the information release speed, the release amount and budget requirements of the information release person can be met, and released information can be released according to the preference degree of the user. The dynamic regulation and control of information delivery are realized, and the effect of information delivery is optimized.
In each of the above technical solutions, preferably, the gear adjustment dynamic threshold value in the current time period is determined according to the gear adjustment dynamic threshold value in at least one released time period, the allocation release amount in at least one released time period, and the allocation release amount in the current time period. The gear adjustment dynamic threshold values of the current time period and the at least one released time period may be the same or different. The allocation placement amount may be the number of information placements expected per period in a cycle. The gear dynamic adjustment threshold value of each time period can be determined according to the distribution putting amount of each time period, and the speed of information putting can be controlled more reasonably.
In this technical solution, the determining the gear shift adjustment dynamic threshold value in the current time period by the gear shift adjustment dynamic threshold value in at least one released time period, the allocated release amount in at least one released time period, and the allocated release amount in the current time period includes:
calculating the gear adjustment dynamic threshold value of the current time period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein, Thres is the gear adjustment dynamic threshold of the current time period, Last Thres is the gear adjustment dynamic threshold of at least one released time period, f1 is the distribution release amount of at least one released time period, f2 is the distribution release amount of the current time period, and δ is the gear adjustment dynamic threshold calculation parameter. Wherein the value of δ can be determined from actual requirements or experimental data.
In each of the above technical solutions, preferably, when the release ratio is greater than or equal to the gear adjustment dynamic threshold value of the current time period, the gear of the information release label is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the information release label is lifted, and the method comprises the following steps: when the releasing proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period and is smaller than 2 times of the gear adjustment dynamic threshold value of the current time period, the gear of the information releasing label is reduced by one gear relative to at least one released time period; and when the releasing proportion is smaller than the gear adjustment dynamic threshold value of the current time period and is more than or equal to 0.5 times of the gear adjustment dynamic threshold value of the current time period, the information releasing label gear is increased by one gear relative to at least one released time period.
In each of the above technical solutions, preferably, when the release ratio is greater than or equal to the gear adjustment dynamic threshold value of the current time period, the gear of the information release label is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the information release label is lifted, and the method comprises the following steps: when the releasing proportion is more than or equal to 2 times of a gear adjustment dynamic threshold value of the current time period, the information releasing label gear is reduced by two gears relative to at least one released time period; and when the release proportion is less than 0.5 time of the gear adjustment dynamic threshold value of the current time period, the information release label gear is increased by two gears relative to at least one released time period.
The multiple relation between the putting proportion and the gear adjustment dynamic threshold value of the current time period can be used as the basis of gear adjustment, and the gear adjustment method has the advantages that one gear can be adjusted, a plurality of gears can be adjusted, and gear adjustment under the condition of large fluctuation amplitude can be adapted.
Example two
Fig. 3 is a schematic structural diagram of a determination apparatus for a delivery target according to a second embodiment of the present disclosure. As shown in fig. 3, the device for determining the delivery target includes:
a current time interval label gear determining module 310, configured to determine an information release label gear of a current time interval;
a user tag gear position identification module 320, configured to determine a tag gear position of a current user;
a release target determining module 330, configured to determine that the current user is a release target if the tag gear of the current user is greater than or equal to the information release tag gear.
According to the technical scheme provided by the embodiment of the disclosure, the label gear is put in by determining the information of the current time period; determining a label gear of a current user; and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target. By adopting the technical scheme provided by the disclosure, the information release target can be optimized, and the effect of releasing income of information is improved.
On the basis of the foregoing embodiments, optionally, the apparatus further includes:
the release proportion determining module is used for determining the release proportion of the preset information release price in at least one release time period in the current time period if the current time period is judged not to be the initial time period in the current information release cycle; the putting proportion is the ratio of the putting times of the preset information putting price to the total putting times;
and the information release label gear adjusting module is used for determining an adjusting mode of the information release label gear relative to at least one released time period according to the size relation between the release proportion and the gear adjusting dynamic threshold value of the current time period.
On the basis of the foregoing embodiments, optionally, the information release label gear position adjustment module includes:
the first information release label gear adjusting unit is used for reducing the information release label gear if the release proportion is larger than or equal to the gear adjusting dynamic threshold value of the current time period;
and the second information release label gear adjusting unit is used for increasing the information release label gear when the release proportion is smaller than the gear adjusting dynamic threshold value of the current time period.
On the basis of the above embodiments, it is optional:
the first information release tag gear adjusting unit is specifically configured to reduce the information release tag gear by one gear relative to at least one released time period when the release ratio is greater than or equal to a gear adjustment dynamic threshold of the current time period and is less than 2 times of the gear adjustment dynamic threshold of the current time period;
the second information release tag gear adjustment unit is specifically configured to raise the information release tag gear by one gear relative to at least one released time period when the release ratio is smaller than the gear adjustment dynamic threshold of the current time period and is greater than or equal to 0.5 times the gear adjustment dynamic threshold of the current time period.
On the basis of the above embodiments, it is optional:
the first information release tag gear adjustment unit is further specifically configured to reduce the information release tag gear by two gears relative to at least one released time period when the release ratio is greater than or equal to 2 times of a gear adjustment dynamic threshold of a current time period;
the second information release tag gear adjustment unit is further specifically configured to raise the information release tag gear by two gears relative to at least one released time period when the release ratio is smaller than 0.5 times of the gear adjustment dynamic threshold value of the current time period.
On the basis of the foregoing embodiments, optionally, the gear adjustment dynamic threshold value of the current time period is determined according to the gear adjustment dynamic threshold value of at least one released time period, the allocation release amount of at least one released time period, and the allocation release amount of the current time period.
On the basis of the foregoing embodiments, optionally, the determining, by the gear adjustment dynamic threshold for at least one released time period, the allocated release amount for at least one released time period, and the allocated release amount for the current time period, of the gear adjustment dynamic threshold for the current time period includes:
calculating the gear adjustment dynamic threshold value of the current time period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein, Thres is the gear adjustment dynamic threshold of the current time interval, LastThres is the gear adjustment dynamic threshold of at least one released time interval, f1 is the distribution release amount of at least one released time interval, f2 is the distribution release amount of the current time interval, and delta is the gear adjustment dynamic threshold calculation parameter.
The product can execute the method provided by any embodiment of the disclosure, and has corresponding functional modules and beneficial effects of the execution method.
EXAMPLE III
Fig. 4 is a schematic structural diagram of an electronic device according to a third embodiment of the present disclosure. Referring now to FIG. 4, a block diagram of an electronic device 400 suitable for use in implementing embodiments of the present disclosure is shown. The electronic devices in the embodiments of the present disclosure may include, but are not limited to, electronic devices such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle electronic devices (e.g., in-vehicle navigation electronic devices), and the like, and stationary electronic devices such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 4, electronic device 400 may include a processing device (e.g., central processing unit, graphics processor, etc.) 401 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)402 or a program loaded from a storage device 408 into a Random Access Memory (RAM) 403. In the RAM 403, various programs and data necessary for the operation of the electronic apparatus 400 are also stored. The processing device 401, the ROM402, and the RAM 403 are connected to each other via a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
Generally, the following devices may be connected to the I/O interface 405: input devices 406 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 407 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 408 including, for example, tape, hard disk, etc.; and a communication device 409. The communication means 409 may allow the electronic device 400 to communicate wirelessly or by wire with other devices to exchange data. While fig. 4 illustrates an electronic device 400 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 409, or from the storage device 408, or from the ROM 402. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 401.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable medium or any combination of the two. A computer readable medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining the information release label gear of the current time period; determining a label gear of a current user; and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target.
Alternatively, the computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining the information release label gear of the current time period; determining a label gear of a current user; and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. The names of the modules and units do not limit the modules and units in some cases.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims (10)

1. A method for determining a delivery target, comprising:
determining the information release label gear of the current time period;
determining a label gear of a current user;
and if the label gear of the current user is larger than or equal to the information release label gear, determining that the current user is a release target.
2. The method of claim 1, wherein prior to determining that the tag gear is released for the current time period, the method further comprises:
if the current time period is judged not to be the initial time period in the current information release cycle, determining the release proportion of the preset information release price of at least one released time period in the current time period; the putting proportion is the ratio of the putting times of the preset information putting price to the total putting times;
and determining an adjustment mode of the information release label gear relative to at least one released time period according to the size relation between the release proportion and the gear adjustment dynamic threshold of the current time period.
3. The method according to claim 2, wherein determining an adjustment mode of the information release gear relative to at least one released time period according to a size relationship between the release ratio and a gear adjustment dynamic threshold of a current time period comprises:
if the releasing proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period, the gear of the information releasing label is reduced;
and when the putting proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the gear of the information putting label is increased.
4. The method according to claim 3, characterized in that when the release ratio is greater than or equal to a gear shift dynamic threshold value of a current time period, the information release label gear is lowered; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the information release label is lifted, and the method comprises the following steps:
when the releasing proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period and is smaller than 2 times of the gear adjustment dynamic threshold value of the current time period, the gear of the information releasing label is reduced by one gear relative to at least one released time period;
and when the releasing proportion is smaller than the gear adjustment dynamic threshold value of the current time period and is more than or equal to 0.5 times of the gear adjustment dynamic threshold value of the current time period, the information releasing label gear is increased by one gear relative to at least one released time period.
5. The method according to claim 3, characterized in that when the release ratio is greater than or equal to a gear shift dynamic threshold value of a current time period, the information release label gear is lowered; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period, the information release label is lifted, and the method comprises the following steps:
when the releasing proportion is more than or equal to 2 times of a gear adjustment dynamic threshold value of the current time period, the information releasing label gear is reduced by two gears relative to at least one released time period;
and when the release proportion is less than 0.5 time of the gear adjustment dynamic threshold value of the current time period, the information release label gear is increased by two gears relative to at least one released time period.
6. The method of claim 3, wherein the dynamic threshold gear adjustment for the current time period is determined based on the dynamic threshold gear adjustment for at least one delivered time period, an allocated delivery amount for at least one delivered time period, and an allocated delivery amount for the current time period.
7. The method of claim 6, wherein the step adjustment dynamic threshold for the current time period is determined by the step adjustment dynamic threshold for at least one delivered time period, the allocated delivery amount for at least one delivered time period, and the allocated delivery amount for the current time period, comprising:
calculating the gear adjustment dynamic threshold value of the current time period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein, Thres is the gear adjustment dynamic threshold of the current time period, Last Thres is the gear adjustment dynamic threshold of at least one released time period, f1 is the distribution release amount of at least one released time period, f2 is the distribution release amount of the current time period, and δ is the gear adjustment dynamic threshold calculation parameter.
8. A placement target determination apparatus, comprising:
the current time interval label gear determining module is used for determining the information release label gear of the current time interval;
the user label gear identification module is used for determining the label gear of the current user;
and the release target determining module is used for determining that the current user is a release target if the label gear of the current user is greater than or equal to the information release label gear.
9. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out a method for determining a placement target according to any one of claims 1-7.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the computer program implements the method for determining a delivery objective according to any of claims 1-7.
CN201811198122.0A 2018-10-15 2018-10-15 Method and device for determining delivery target, electronic equipment and readable medium Active CN111047342B (en)

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