CN111414568A - Information display method and device, electronic equipment and storage medium - Google Patents
Information display method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The disclosure discloses an information display method, an information display device, electronic equipment and a storage medium. Wherein, the method comprises the following steps: acquiring an information release request of an information release user, and acquiring an expected cost value matched with the information release request; acquiring historical publishing associated data of an information publishing user in a historical time period associated with the publishing time according to the publishing time of the information publishing request, wherein the historical publishing associated data comprises: historical release information and browsing interaction data matched with the historical release information; determining a real-time cost threshold value matched with an information publishing user according to the expected cost value and historical publishing associated data; and generating target display information matched with the information issuing request according to the real-time cost threshold, and displaying the target display information in at least one associated page. The embodiment of the disclosure can dynamically adjust the real-time cost threshold value according to the real-time data, optimize the existing information display mode, and maximize the utilization efficiency of cost resources.
Description
Technical Field
The present disclosure relates to information processing technologies, and in particular, to an information displaying method and apparatus, an electronic device, and a storage medium.
Background
With the rapid development of science and technology, the internet covers more and more widely, playing a very important role in the daily life of people, wherein websites are used as information display platforms and are more and more widely used by people. People can not only publish the information which they want to disclose through the web pages in the website, but also provide the related network services by using the website; and can access the website through the web browser to obtain the information required by the user or enjoy the network service.
Currently, a manager of a website (e.g., a website webmaster) can reserve a portion of the area in the webpage for other third party platforms to publish information that the website wants to publish. The third-party platform can display the information to be issued in the reserved area set in the webpage by paying corresponding cost value. Generally, the price value paid by the third-party platform is different in different display modes or different display positions. In the prior art, each website needs a third-party platform to set an expected cost value for each display in advance, and then provides a display mode higher than the expected cost value for the third-party platform to display information.
In the process of implementing the invention, the inventor finds that the prior art has the following defects: through the existing information display mode, the single average display cost of the third-party platform is higher than the expected cost value, in other words, when the cost resources of the third-party platform are fixed, the utilization efficiency maximization of the cost resources cannot be realized through the existing information display mode.
Disclosure of Invention
The present disclosure provides an information display method, an information display apparatus, an electronic device, and a storage medium, so as to optimize an existing information display manner and maximize utilization efficiency of a cost resource.
In a first aspect, an embodiment of the present disclosure provides an information display method, including:
acquiring an information release request of an information release user, and acquiring an expected cost value matched with the information release request;
acquiring historical publishing associated data of an information publishing user in a historical time period associated with the publishing time according to the publishing time of the information publishing request, wherein the historical publishing associated data comprises: historical release information and browsing interaction data matched with the historical release information;
determining a real-time cost threshold value matched with an information publishing user according to the expected cost value and historical publishing associated data;
and generating target display information matched with the information issuing request according to the real-time cost threshold, and displaying the target display information in at least one associated page.
In the foregoing scheme, optionally, determining a real-time cost threshold matched with the information distribution user according to the expected cost value and the historical distribution associated data includes:
determining a real-time standard cost value matched with the information publishing user according to all historical publishing associated data, wherein the standard cost value is a cost value paid by the historical publishing information when the historical publishing information is delivered to a set number of users;
determining a first standard cost value matched with an information publishing user according to historical publishing associated data corresponding to a first time interval;
determining a second standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the second time interval;
and determining a real-time cost threshold value matched with the information publishing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
In the foregoing scheme, optionally, determining a real-time cost threshold matched with the information distribution user according to the expected cost value, the real-time standard cost value, the first standard cost value, and the second standard cost value includes:
calculating a real-time cost threshold value matched with the information issuing user according to the following formula:
where cpm is the real-time cost threshold, c0To the desired cost value, c1Is a first standard cost value, c2For a real-time standard cost value, c3For the value of the second standard cost value,
the dependency is rate (c)0,c2) Average value in the third time interval coef, K1、K2、K3The dependency _ coef and cpmDisc are preset parameters, K1+K2+K3＝1，K1、K2、K3Has a value range of [0,1 ]]。
In the foregoing scheme, optionally, generating target display information matched with the information issue request according to the real-time cost threshold includes:
determining a display mode matched with the information release request in all pre-stored display modes according to the real-time cost threshold value;
and generating target display information matched with the information release request according to the display mode.
In the foregoing scheme, optionally, the method further includes:
determining a cost value matched with each display mode according to historical data;
according to the real-time cost threshold value, determining a display mode matched with the information release request in all pre-stored display modes, wherein the display mode comprises the following steps:
sequencing all the display modes according to the high to low cost value;
and according to the sequencing result, providing a display mode with a cost value higher than the real-time cost threshold value to the information publishing user, and acquiring at least one display mode fed back by the information publishing user according to the display mode.
In a second aspect, an embodiment of the present disclosure further provides an information display apparatus, including:
the request acquisition module is used for acquiring an information release request of an information release user and acquiring an expected cost value matched with the information release request;
the data acquisition module is used for acquiring historical release associated data of the information release user in a historical time period associated with the release time according to the release time of the information release request, and the historical release associated data comprises: historical release information and browsing interaction data matched with the historical release information;
the threshold value determining module is used for determining a real-time cost threshold value matched with the information publishing user according to the expected cost value and the historical publishing associated data;
and the information display module is used for generating target display information matched with the information issuing request according to the real-time cost threshold value and displaying the target display information in at least one associated page.
In the foregoing solution, optionally, the threshold determining module includes:
the first determining unit is used for determining a real-time standard cost value matched with the information publishing users according to all historical publishing associated data, wherein the standard cost value is a cost value paid by the historical publishing information when the historical publishing information is sent to a set number of users;
the second determining unit is used for determining a first standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the first time interval;
the third determining unit is used for determining a second standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the second time interval;
and the fourth determining unit is used for determining the real-time cost threshold matched with the information issuing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
In the foregoing solution, optionally, the fourth determining unit includes:
the threshold value calculating subunit is used for calculating the real-time cost threshold value matched with the information issuing user according to the following formula:
where cpm is the real-time cost threshold, c0To the desired cost value, c1Is a first standard cost value, c2For a real-time standard cost value, c3For the value of the second standard cost value,
the dependency is rate (c)0,c2) Average value in the third time interval coef, K1、K2、K3The dependency _ coef and cpmDisc are preset parameters, K1+K2+K3＝1，K1、K2、K3Has a value range of [0,1 ]]。
In the foregoing solution, optionally, the information display module includes:
the mode determining unit is used for determining a display mode matched with the information release request in all pre-stored display modes according to the real-time cost threshold value;
and the information generating unit is used for generating target display information matched with the information issuing request according to the display mode.
In the foregoing scheme, optionally, the method further includes:
the cost value determining module is used for determining cost values matched with the display modes according to historical data;
the mode determination unit includes:
the mode sorting subunit is used for sorting the display modes according to the high to low cost values;
and the mode determining subunit is used for providing the display mode with the cost value higher than the real-time cost threshold value to the information publishing user according to the sorting result and acquiring at least one display mode fed back by the information publishing user according to the display mode.
In a third aspect, an embodiment of the present disclosure further provides an electronic device, including:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors implement the information presentation method according to the embodiment of the present disclosure.
In a fourth aspect, the disclosed embodiment also provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information presentation method according to the disclosed embodiment.
According to the information release method and device, the expected cost value matched with the information release request is obtained according to the information release request of the information release user, historical release associated data of the information release user in a historical time period associated with the information release request release time are obtained, then a real-time cost threshold matched with the information release user is determined according to the expected cost value and the historical release associated data, target display information matched with the information release request is generated according to the real-time cost threshold, the target display information is displayed in at least one associated page, the real-time cost threshold can be dynamically adjusted according to the real-time data, and the display information is generated according to the dynamic real-time cost threshold, so that the existing information display mode is optimized, and the utilization efficiency of cost resources is maximized.
Drawings
Fig. 1 is a flowchart of an information displaying method according to an embodiment of the present disclosure;
fig. 2 is a flowchart of an information displaying method according to an embodiment of the present disclosure;
fig. 3 is a flowchart of an information displaying method according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of an information display apparatus according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the disclosure and are not limiting of the disclosure. It should be further noted that, for the convenience of description, only some of the structures relevant to the present disclosure are shown in the drawings, not all of them.
Fig. 1 is a flowchart of an information displaying method provided in an embodiment of the present disclosure, where the embodiment is applicable to a case of performing information displaying, the method may be executed by an information displaying apparatus, the apparatus may be implemented in a software and/or hardware manner, and the apparatus may be configured in an electronic device, for example, a terminal device or a server. As shown in fig. 1, the method may include the steps of:
The information publishing user can send an information publishing request through the user side. The information distribution request is for requesting distribution of information. The information publishing request can include information to be published and user identification of the information publishing user. The user identification is identification information of the information publishing user.
And acquiring an information release request of an information release user, and acquiring an expected cost value matched with the information release request according to the user identification of the information release user in the information release request. The expected cost value is an average cost value set according to the demand of the information distribution user. The information issuing user requires that the average cost value of all the information which is issued in a set time interval and matched with the information issuing user is maintained to be about the expected cost value. The information distribution user can send the information distribution request for multiple times within a set time interval to request the information distribution. The information matched with the information issuing user is information issued according to the request of the information issuing user. For example, the information distribution user requires that the average cost value of all information distributed matching the information distribution user is maintained at 10 or less within 1 day, that is, within a time interval from 0 to 24 o' clock.
102, obtaining historical release associated data of an information release user in a historical time period associated with release time according to the release time of the information release request, wherein the historical release associated data comprises: historical release information and browsing interaction data matched with the historical release information.
Wherein, the publishing time is the time when the information publishing user sends the information publishing request. The history period associated with the publication time may be from 0 o' clock to the publication time of the information publication request. And acquiring historical publishing associated data of the information publishing user in a historical time period associated with the publishing time. For example, the release time is 10 points, and the history period associated with the release time is 0 point to 10 points.
The historical publishing association data comprises: historical release information and browsing interaction data matched with the historical release information. The historical publishing information is information which is published in a historical time period associated with the publishing time and matched with the information publishing user. The browsing interactive data is interactive data of information browsing users and the published information after the information is published. For example, the historical time period associated with the publication time is 0 o 'clock to 10 o' clock. The history distribution information is information which is distributed in 0 to 10 points and is matched with the information distribution user. And the browsing interaction data matched with the historical release information is interaction data of the information browsing user and the released historical release information after the historical release information is released.
And 103, determining a real-time cost threshold value matched with the information publishing user according to the expected cost value and the historical publishing associated data.
The real-time cost threshold is a cost value threshold used for determining a display mode matched with the information issuing request. And determining a real-time cost threshold value matched with the information publishing user according to the expected cost value and historical publishing associated data of the information publishing user in a historical time period associated with the publishing time.
In a specific example, according to all historical release associated data, a real-time standard cost value matched with an information release user is determined, and the standard cost value is a cost value paid by sending historical release information to a set number of users. For example, the standard cost value is the cost value paid for the delivery of historical release information to one thousand people. And determining a first standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the first time interval. And determining a second standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the second time interval. And then determining a real-time cost threshold value matched with the information publishing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
And step 104, generating target display information matched with the information issuing request according to the real-time cost threshold value, and displaying the target display information in at least one associated page.
The target display information is generated according to the information release request, and is information to be displayed in a reserved area set in the webpage, namely the information released according to the information release request.
And determining the display mode matched with the information release request in all the pre-stored display modes according to the real-time cost threshold value. And then generating target display information matched with the information release request according to the display mode matched with the information release request, and displaying the target display information in at least one associated page. Namely, the information which needs to be issued in the information issuing request is issued according to the display mode matched with the information issuing request.
The associated page is a page associated with the presentation mode. For example, the display mode is to display the information to be published in a preset reserved area in the webpage of a certain third-party platform, and the webpage of the certain third-party platform is the associated page. And generating target display information matched with the information issuing request according to the display mode, and displaying the target display information in a preset reserved area in the webpage of the third-party platform.
In one embodiment, each presentation has a matching cost value. And determining the display mode with the cost value higher than the real-time cost threshold value in all the pre-stored display modes as the display mode matched with the information release request.
In another embodiment, each presentation has a matching cost value. And sequencing the display modes according to the high-to-low cost value. And according to the sequencing result, providing a display mode with a cost value higher than the real-time cost threshold value to the information publishing user, and acquiring at least one display mode fed back by the information publishing user according to the display mode. And determining the display mode fed back by the user according to the display mode as the display mode matched with the information issuing request.
According to the technical scheme of the embodiment, the expected cost value matched with the information release request is obtained according to the information release request of the information release user, historical release associated data of the information release user in a historical time period associated with the information release request release time is obtained, then a real-time cost threshold matched with the information release user is determined according to the expected cost value and the historical release associated data, target display information matched with the information release request is generated according to the real-time cost threshold, the target display information is displayed in at least one associated page, the real-time cost threshold can be dynamically adjusted according to the real-time data, and the display information is generated according to the dynamic real-time cost threshold, so that the existing information display mode is optimized, and the utilization efficiency of cost resources is maximized.
Fig. 2 is a flowchart of an information presentation method provided in an embodiment of the present disclosure, where this embodiment may be combined with various alternatives in one or more embodiments described above, and in this embodiment, determining a real-time cost threshold value matched with an information distribution user according to an expected cost value and historical distribution associated data may include: determining a real-time standard cost value matched with the information publishing user according to all historical publishing associated data, wherein the standard cost value is a cost value paid by the historical publishing information when the historical publishing information is delivered to a set number of users; determining a first standard cost value matched with an information publishing user according to historical publishing associated data corresponding to a first time interval; determining a second standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the second time interval; and determining a real-time cost threshold value matched with the information publishing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
As shown in fig. 2, the method may include the steps of:
And step 203, determining a real-time standard cost value matched with the information publishing user according to all historical publishing associated data, wherein the standard cost value is a cost value paid by the historical publishing information to reach a set number of users.
The standard cost value is the cost value paid by sending the historical release information to one thousand people, and the calculation formula of the standard cost value is × 1000.
The historical publishing association data comprises: historical release information and browsing interaction data matched with the historical release information. The historical publishing information is information which is published in a historical time period associated with the publishing time and matched with the information publishing user. And the browsing interaction data matched with the historical release information is interaction data of the information browsing user and the released historical release information after the historical release information is released. The history period associated with the publication time may be from 0 o' clock to the publication time of the information publication request.
And determining the issued information cost and the number of brows of each piece of historical issued information issued in the historical time period associated with the issuing time according to all the historical issued associated data, and calculating the standard cost value of each piece of historical issued information. And then calculating the average value of the standard cost values of all the historical release information. The average value of the standard cost values of all the historical release information is the real-time standard cost value matched with the information release user.
And 204, determining a first standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the first time interval.
Wherein, the first time interval may be from 0 to five minutes before the issue time of the information issue request. For example, the release time is 10 points, and the history period associated with the release time is 0 point to 10 points. The first time interval is 0 to 9 points 55 minutes. And determining the release information cost and the number of browsing people of each piece of historical release information released in the first time interval according to the historical release associated data corresponding to the first time interval, and calculating the standard cost value of each piece of historical release information. And then calculating the average value of the standard cost values of all the historical release information released in the first time interval. The average value of the standard cost values of all the historical release information released in the first time interval is the first standard cost value matched with the information release user.
And step 205, determining a second standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the second time interval.
Wherein the second time interval may be from 0 to ten minutes before the issue time of the information issue request. For example, the release time is 10 points, and the history period associated with the release time is 0 point to 10 points. The second time interval is 0 to 9 and 50 minutes. And determining the release information cost and the number of browsing people of each piece of historical release information released in the second time interval according to the historical release associated data corresponding to the second time interval, and calculating the standard cost value of each piece of historical release information. And then calculating the average value of the standard cost values of all the historical release information released in the second time interval. And the average value of the standard cost values of all the historical release information released in the second time interval is the second standard cost value matched with the information release user.
And step 206, determining a real-time cost threshold value matched with the information publishing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
Optionally, determining a real-time cost threshold matched with the information distribution user according to the expected cost value, the real-time standard cost value, the first standard cost value, and the second standard cost value may include:
calculating a real-time cost threshold value matched with the information issuing user according to the following formula:
where cpm is the real-time cost threshold, c0To the desired cost value, c1Is a first standard cost value, c2For a real-time standard cost value, c3For the value of the second standard cost value,
the dependency is rate (c)0,c2) Average value in the third time interval coef, K1、K2、K3The dependency _ coef and cpmDisc are preset parameters, K1+K2+K3＝1，K1、K2、K3Has a value range of [0,1 ]]。
The third time interval may be ten minutes before the issuance time of the information issuance request to the issuance time of the information issuance request. For example, the issuance time of the information issuance request is 10 points. The third time interval may be 9 o 'clock 50 to 10 o' clock. Determining each real-time standard cost value c in a third time interval according to historical publishing associated data of the information publishing user in the historical time period associated with the publishing time2. According to each real-time standard cost value c in the third time interval2And expected cost value c0Calculating rate (c)0,c2) And averaging in the third time interval to obtain the penalty.
coef、K1、K2、K3The dependency _ coef and the cpmDisc are preset parameters and can be set according to business requirements.
And step 207, generating target display information matched with the information issuing request according to the real-time cost threshold, and displaying the target display information in at least one associated page.
The technical scheme of this embodiment determines a real-time standard cost value matched with an information publishing user according to all historical publishing associated data, where the standard cost value is a cost value paid by a set number of users for delivering historical publishing information, determines a first standard cost value matched with the information publishing user according to historical publishing associated data corresponding to a first time interval, determines a second standard cost value matched with the information publishing user according to historical publishing associated data corresponding to a second time interval, determines a real-time cost threshold matched with the information publishing user according to an expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value, calculates a real-time cost threshold according to the real-time data, generates display information according to the dynamic real-time cost threshold, and optimizes the existing information display mode, the utilization efficiency of the cost resources is maximized.
Fig. 3 is a flowchart of an information presentation method provided in an embodiment of the present disclosure, where this embodiment may be combined with various alternatives in one or more of the above embodiments, and in this embodiment, generating target presentation information matched with an information issue request according to a real-time cost threshold may include: determining a display mode matched with the information release request in all pre-stored display modes according to the real-time cost threshold value; and generating target display information matched with the information release request according to the display mode.
As shown in fig. 3, the method may include the steps of:
And step 303, determining a real-time cost threshold value matched with the information publishing user according to the expected cost value and the historical publishing associated data.
And step 304, determining a display mode matched with the information release request in all pre-stored display modes according to the real-time cost threshold value.
Optionally, the method further includes: and determining a cost value matched with each display mode according to the historical data.
The historical data can comprise expense data and number of browsers corresponding to the showing modes, the cost value matched with each showing mode is determined according to the historical data of each showing mode, and the cost value can be calculated according to a formula (expense/number of browsers) × 1000.
Optionally, determining, according to the real-time cost threshold, a display mode matched with the information issue request in all pre-stored display modes, which may include: sequencing all the display modes according to the high to low cost value; and according to the sequencing result, providing a display mode with a cost value higher than the real-time cost threshold value to the information publishing user, and acquiring at least one display mode fed back by the information publishing user according to the display mode.
The information publishing user can select at least one display mode from the display modes with the cost value higher than the real-time cost threshold value and feed back the selected display mode. And determining the display mode fed back by the user according to the display mode as the display mode matched with the information issuing request.
And 305, generating target display information matched with the information release request according to the display mode.
And generating target display information matched with the information release request according to the display mode matched with the information release request, and displaying the target display information in at least one associated page. Namely, the information which needs to be issued in the information issuing request is issued according to the display mode matched with the information issuing request.
According to the technical scheme of the embodiment, the display mode matched with the information release request is determined in all the pre-stored display modes according to the real-time cost threshold, the target display information matched with the information release request is generated according to the display mode, the display mode matched with the information release request can be determined according to the dynamic real-time cost threshold, the display information is generated according to the display mode, the existing information display mode is optimized, and the utilization efficiency of cost resources is maximized.
Fig. 4 is a schematic structural diagram of an information display device according to an embodiment of the present disclosure. The embodiment can be applied to the information display. The apparatus can be implemented in software and/or hardware, and the apparatus can be configured in an electronic device. As shown in fig. 4, the apparatus may include: a request acquisition module 401, a data acquisition module 402, a threshold determination module 403, and an information presentation module 404.
The request obtaining module 401 is configured to obtain an information publishing request of an information publishing user, and obtain an expected cost value matched with the information publishing request; a data obtaining module 402, configured to obtain, according to the publishing time of the information publishing request, historical publishing association data of the information publishing user in a historical time period associated with the publishing time, where the historical publishing association data includes: historical release information and browsing interaction data matched with the historical release information; a threshold determining module 403, configured to determine a real-time cost threshold matching the information publishing user according to the expected cost value and the historical publishing associated data; and an information display module 404, configured to generate, according to the real-time cost threshold, target display information matched with the information issue request, and display the target display information in at least one associated page.
According to the technical scheme of the embodiment, the expected cost value matched with the information release request is obtained according to the information release request of the information release user, historical release associated data of the information release user in a historical time period associated with the information release request release time is obtained, then a real-time cost threshold matched with the information release user is determined according to the expected cost value and the historical release associated data, target display information matched with the information release request is generated according to the real-time cost threshold, the target display information is displayed in at least one associated page, the real-time cost threshold can be dynamically adjusted according to the real-time data, and the display information is generated according to the dynamic real-time cost threshold, so that the existing information display mode is optimized, and the utilization efficiency of cost resources is maximized.
Optionally, on the basis of the foregoing technical solution, the threshold determining module 403 may include: the first determining unit is used for determining a real-time standard cost value matched with the information publishing users according to all historical publishing associated data, wherein the standard cost value is a cost value paid by the historical publishing information when the historical publishing information is sent to a set number of users; the second determining unit is used for determining a first standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the first time interval; the third determining unit is used for determining a second standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the second time interval; and the fourth determining unit is used for determining the real-time cost threshold matched with the information issuing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
Optionally, on the basis of the foregoing technical solution, the fourth determining unit may include: the threshold value calculating subunit is used for calculating the real-time cost threshold value matched with the information issuing user according to the following formula:
where cpm is the real-time cost threshold, c0To the desired cost value, c1Is a first standard cost value, c2For a real-time standard cost value, c3For the value of the second standard cost value,
the dependency is rate (c)0,c2) Average value in the third time interval coef, K1、K2、K3The dependency _ coef and cpmDisc are preset parameters, K1+K3+K4＝1，K1、K2、K3Has a value range of [0,1 ]]。
Optionally, on the basis of the foregoing technical solution, the information display module 404 may include: the mode determining unit is used for determining a display mode matched with the information release request in all pre-stored display modes according to the real-time cost threshold value; and the information generating unit is used for generating target display information matched with the information issuing request according to the display mode.
Optionally, on the basis of the above technical solution, the method further includes: the cost value determining module is used for determining cost values matched with the display modes according to historical data; the manner determining unit may include: the mode sorting subunit is used for sorting the display modes according to the high to low cost values; and the mode determining subunit is used for providing the display mode with the cost value higher than the real-time cost threshold value to the information publishing user according to the sorting result and acquiring at least one display mode fed back by the information publishing user according to the display mode.
The information display device provided by the embodiment of the disclosure can execute the information display method provided by the embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of the execution method.
Referring now to fig. 5, a schematic diagram of an electronic device (e.g., a terminal device or a server) 500 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
In general, input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc., output devices 507 including, for example, a liquid crystal display (L CD), speaker, vibrator, etc., storage devices 508 including, for example, magnetic tape, hard disk, etc., and communication devices 509. the communication devices 509 may allow the electronic device 500 to communicate wirelessly or wiredly with other devices to exchange data.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring an information release request of an information release user, and acquiring an expected cost value matched with the information release request; acquiring historical publishing associated data of an information publishing user in a historical time period associated with the publishing time according to the publishing time of the information publishing request, wherein the historical publishing associated data comprises: historical release information and browsing interaction data matched with the historical release information; determining a real-time cost threshold value matched with an information publishing user according to the expected cost value and historical publishing associated data; and generating target display information matched with the information issuing request according to the real-time cost threshold, and displaying the target display information in at least one associated page.
Computer program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including AN object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules, units and sub-units described in the embodiments of the present disclosure may be implemented by software, or may be implemented by hardware. For example, the request acquisition module may be further described as a "module that acquires an information distribution request of an information distribution user and acquires a desired cost value matching the information distribution request", the second determination unit may be further described as a "unit that determines a first standard cost value matching the information distribution user based on historical distribution associated data corresponding to a first time interval", and the sort-by-means subunit may be further described as a "subunit that sorts presentation means from high to low in terms of cost value".
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Claims (10)
1. An information display method, comprising:
acquiring an information release request of an information release user, and acquiring an expected cost value matched with the information release request;
acquiring historical release associated data of the information release user in a historical time period associated with the release time according to the release time of the information release request, wherein the historical release associated data comprises: historical release information and browsing interaction data matched with the historical release information;
determining a real-time cost threshold value matched with the information publishing user according to the expected cost value and the historical publishing associated data;
and generating target display information matched with the information issuing request according to the real-time cost threshold, and displaying the target display information in at least one associated page.
2. The method of claim 1, wherein determining a real-time cost threshold matching the information-publishing user based on the expected cost value and the historical-publishing association data comprises:
determining a real-time standard cost value matched with the information publishing users according to all the historical publishing associated data, wherein the standard cost value is a cost value paid by the historical publishing information when the historical publishing information is sent to a set number of users;
determining a first standard cost value matched with the information publishing user according to historical publishing associated data corresponding to a first time interval;
determining a second standard cost value matched with the information publishing user according to historical publishing associated data corresponding to a second time interval;
and determining a real-time cost threshold value matched with the information publishing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
3. The method of claim 2, wherein determining a real-time cost threshold value matching the information-publishing user based on the desired cost value, the real-time standard cost value, the first standard cost value, and the second standard cost value comprises:
calculating a real-time cost threshold value matched with the information issuing user according to the following formula:
wherein cpm is the real-time cost threshold, c0For the desired cost value, c1Is the first standard cost value, c2For the real-time standard cost value, c3For the value of the second standard cost value,
the dependency is rate (c)0,c2) Average value in the third time interval coef, K1、K2、K3The dependency _ coef and cpmDisc are preset parameters, K1+K2+K3＝1，K1、K2、K3Has a value range of [0,1 ]]。
4. The method according to claim 1, wherein generating target presentation information matching the information distribution request according to the real-time cost threshold comprises:
determining a display mode matched with the information release request in all pre-stored display modes according to the real-time cost threshold value;
and generating target display information matched with the information release request according to the display mode.
5. The method of claim 4, further comprising:
determining a cost value matched with each display mode according to historical data;
according to the real-time cost threshold value, determining a display mode matched with the information release request in all pre-stored display modes, wherein the display mode comprises the following steps:
sequencing the display modes according to the high to low cost value;
and according to the sequencing result, providing a display mode with a cost value higher than the real-time cost threshold value to the information publishing user, and acquiring at least one display mode fed back by the information publishing user according to the display mode.
6. An information presentation device, comprising:
the request acquisition module is used for acquiring an information release request of an information release user and acquiring an expected cost value matched with the information release request;
a data obtaining module, configured to obtain, according to the publishing time of the information publishing request, historical publishing associated data of the information publishing user in a historical time period associated with the publishing time, where the historical publishing associated data includes: historical release information and browsing interaction data matched with the historical release information;
a threshold value determining module, configured to determine a real-time cost threshold value matching the information publishing user according to the expected cost value and the historical publishing associated data;
and the information display module is used for generating target display information matched with the information issuing request according to the real-time cost threshold value and displaying the target display information in at least one associated page.
7. The apparatus of claim 6, wherein the threshold determination module comprises:
a first determining unit, configured to determine, according to all the historical release associated data, a real-time standard cost value that matches the information release user, where the standard cost value is a cost value paid by sending the historical release information to a set number of users;
the second determining unit is used for determining a first standard cost value matched with the information publishing user according to historical publishing associated data corresponding to a first time interval;
the third determining unit is used for determining a second standard cost value matched with the information publishing user according to the historical publishing associated data corresponding to the second time interval;
and the fourth determining unit is used for determining a real-time cost threshold value matched with the information issuing user according to the expected cost value, the real-time standard cost value, the first standard cost value and the second standard cost value.
8. The apparatus according to claim 7, wherein the fourth determining unit comprises:
a threshold value calculating subunit, configured to calculate a real-time cost threshold value matched with the information publishing user according to the following formula:
wherein cpm is the real-time cost threshold, c0For the desired cost value, c1Is the first standard cost value, c2For the real-time standard cost value, c3For the value of the second standard cost value,
the dependency is rate (c)0,c2) Average value in the third time interval coef, K1、K2、K3The dependency _ coef and cpmDisc are preset parameters, K1+K2+K3＝1，K1、K2、K3Has a value range of [0,1 ]]。
9. An electronic device, characterized in that the electronic device comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the information presentation method of any one of claims 1-5.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the information presentation method as claimed in any one of claims 1 to 5.
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