CN113779455A

CN113779455A - Method and device for displaying information

Info

Publication number: CN113779455A
Application number: CN202110095673.XA
Authority: CN
Inventors: 秦筱桦; 苏毓敏; 张波
Original assignee: Beijing Wodong Tianjun Information Technology Co Ltd
Current assignee: Beijing Wodong Tianjun Information Technology Co Ltd
Priority date: 2021-01-25
Filing date: 2021-01-25
Publication date: 2021-12-10

Abstract

The embodiment of the disclosure discloses a method and a device for displaying information. One embodiment of the method comprises: acquiring an adjustment value of the current time period, wherein the adjustment value is used for representing a difference value between a predicted information display value of the current time period and an actual information display value of a previous time period; acquiring an information display probability set of a previous time period, wherein the information display probabilities in the information display probability set correspond to at least two preset quality intervals one to one; determining a quality interval to which the information display quality of the current time period belongs as a target interval; according to the adjustment value, adjusting the information display probability in the information display probability set in the previous time period to obtain the information display probability corresponding to the current time period and the target interval as the target probability; and displaying the information for display according to the target probability. The implementation mode realizes the control and balance of the information display value, the information display probability and the information display quality.

Description

Method and device for displaying information

Technical Field

The embodiment of the disclosure relates to the technical field of computers, in particular to a method and a device for displaying information.

Background

Real-time Bidding (RTB) is a Bidding technique that uses third-party technology to evaluate and bid on the presentation behavior of each user on millions of websites. Real-time bidding is a very popular way of traffic trading in the current internet industry. For example, real-time bidding is used in scenarios such as presentation of specific information (e.g., advertisement or promotion type information) in information flow type applications, search ranking services provided by search type tools, and the like.

The purpose of real-time bidding is to avoid invalid information display so as to display information to a user in a targeted manner, and therefore the information browsing experience of the user is improved. Meanwhile, for a platform for providing and producing information and a platform for displaying information, it is desirable to control the balance between income and expenditure brought by information display by real-time bidding and avoid waste of various resources such as flow, calculation resources, funds and the like.

In an actual information display scenario, various factors such as time for displaying information, a user group to which the information is directed, a resource limit that the information can be displayed, and traffic variation of a platform for displaying the information may affect an information display effect. In this complex environment, many researchers are exploring a variety of different real-time bid fulfillment approaches.

Disclosure of Invention

The embodiment of the disclosure provides a method and a device for displaying information.

In a first aspect, an embodiment of the present disclosure provides a method for presenting information, the method including: acquiring an adjustment value of the current time period, wherein the adjustment value is used for representing a difference value between a predicted information display value of the current time period and an actual information display value of a previous time period; acquiring an information display probability set of a previous time period, wherein the information display probability in the information display probability set corresponds to at least two preset quality intervals one to one; determining a quality interval to which the information display quality of the current time period belongs as a target interval; according to the adjustment value, adjusting the information display probability in the information display probability set in the previous time period to obtain the information display probability corresponding to the current time period and the target interval as the target probability; and displaying the information for display according to the target probability.

In a second aspect, an embodiment of the present disclosure provides an apparatus for presenting information, the apparatus including: an obtaining unit configured to obtain an adjustment value of a current time period, wherein the adjustment value is used for representing a difference value between a predicted information presentation value of the current time period and an actual information presentation value of a previous time period; the information display device comprises an acquisition unit and a processing unit, wherein the acquisition unit is further configured to acquire an information display probability set of a previous time period, wherein the information display probabilities in the information display probability set correspond to at least two preset quality intervals one to one; a determination unit configured to determine, as a target section, a quality section to which information presentation quality of the presentation-use information in the current time period belongs; the adjusting unit is configured to adjust the information display probability in the information display probability set in the previous time period according to the adjusting value, and the information display probability corresponding to the current time period and the target interval is obtained and serves as the target probability; and the display unit is configured to display the information for display according to the target probability.

In a third aspect, an embodiment of the present disclosure provides a server, including: one or more processors; storage means for storing one or more programs; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any implementation of the first aspect.

In a fourth aspect, embodiments of the present disclosure provide a computer-readable medium on which a computer program is stored, which computer program, when executed by a processor, implements the method as described in any of the implementations of the first aspect.

According to the method and the device for displaying information, the information display probabilities corresponding to the quality intervals in the previous time period are adjusted in time according to the change between the information display values of the previous time period and the next time period, so that the information display probabilities corresponding to the quality intervals in the next time period are updated, the information for displaying in different quality intervals in the next time period is displayed according to the updated information display probabilities, the control and balance of the information display values, the information display probabilities and the information display quality are realized, and the controllability and the accuracy of information display are further improved.

Drawings

Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present disclosure may be applied;

FIG. 2 is a flow diagram of one embodiment of a method for presenting information in accordance with the present disclosure;

FIG. 3 is a schematic diagram of one application scenario of a method for presenting information in accordance with an embodiment of the present disclosure;

FIG. 4 is a flow diagram of yet another embodiment of a method for presenting information in accordance with the present disclosure;

FIG. 5 is a flow diagram of yet another embodiment of a method for presenting information in accordance with the present disclosure;

FIG. 6 is a schematic block diagram illustrating one embodiment of an apparatus for presenting information in accordance with the present disclosure;

FIG. 7 is a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.

Detailed Description

The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.

It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.

Fig. 1 illustrates an exemplary architecture 100 to which embodiments of the disclosed method for presenting information or apparatus for presenting information may be applied.

As shown in fig. 1, the system architecture 100 may include

terminal devices

101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the

terminal devices

101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.

The

terminal devices

101, 102, 103 interact with a server 105 via a network 104 to receive or send messages or the like. Various client applications may be installed on the

terminal devices

101, 102, 103. For example, browser-like applications, search-like applications, social platform software, shopping-like applications, instant messaging tools, information flow-like applications, and the like.

The

terminal apparatuses

101, 102, and 103 may be hardware or software. When the

terminal devices

101, 102, 103 are hardware, they may be various electronic devices including, but not limited to, smart phones, tablet computers, e-book readers, laptop portable computers, desktop computers, and the like. When the

terminal apparatuses

101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

The server 105 may be a server that provides various services, such as a server that provides back-end support for applications installed on the

terminal devices

101, 102, 103. The server 105 may control presentation of the presentation information on the

terminal devices

101, 102, and 103 according to an information presentation probability corresponding to a quality interval to which the information presentation quality of the presentation information in the current time period belongs.

It should be noted that the method for presenting information provided by the embodiment of the present disclosure is generally performed by the server 105, and accordingly, the apparatus for presenting information is generally disposed in the server 105.

It should be noted that the

terminal devices

101, 102, and 103 may also have an information processing application installed therein, and the

terminal devices

101, 102, and 103 may control presentation of the presentation information according to an information presentation probability corresponding to a quality interval to which the information presentation quality of the presentation information in the current time slot belongs, based on the information processing application. In this case, the method for presenting information may be executed by the

terminal apparatuses

101, 102, and 103, and accordingly, the apparatus for presenting information may be provided in the

terminal apparatuses

101, 102, and 103. At this point, the exemplary system architecture 100 may not have the server 105 and the network 104.

The server 105 may be hardware or software. When the server 105 is hardware, it may be implemented as a distributed server cluster composed of a plurality of servers, or may be implemented as a single server. When the server 105 is software, it may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules used to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.

It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.

With continued reference to FIG. 2, a flow 200 of one embodiment of a method for presenting information in accordance with the present disclosure is shown. The method for presenting information comprises the following steps:

step 201, obtaining the adjustment value of the current time period.

In this embodiment, the adjustment value of the current time period may be used to represent a difference between the predicted information presentation value of the current time period and the actual information presentation value of the previous time period. Wherein the current time period may be a specified time period in which the current time is. The previous time period may refer to a time period previous to the current time period. The time period may be preset by a technician according to actual application requirements. For example, each day may be divided into twenty-four consecutive time periods, each one hour.

Information presentation value may refer to the value spent presenting information. The value may be of various types. The type of value spent on presenting information may vary in different application scenarios. For example, value includes, but is not limited to, capital, virtual capital, computer resources, and the like.

Generally, different time periods may correspond to different information presentation values. The actual information presentation value of the previous time period may present the value actually spent by the information in the previous time period. The predicted information presentation value for the current time period may refer to a value to be spent for presenting the information prediction for the current time period. The actual information presentation value of the previous time period may be determined by statistics or analysis. The predicted information presentation value of the current time period may be preset by the relevant person. For example, the predicted information presentation value for the current time period may be determined based on the actual information presentation value for the time period corresponding to the history.

In this embodiment, the executing entity (e.g., the server 105 shown in fig. 1) of the method for presenting information may obtain the adjustment value of the current time period from a local or other storage device (e.g., the

terminal devices

101, 102, 103, etc. shown in fig. 1).

As an example, the executing entity may count an actual information display value of a previous time period of a current time period, then obtain a predicted information display value of the current time period from a terminal device in communication connection, then calculate a value obtained by subtracting the actual information display value of the previous time period from the predicted information display value of the current time period, and use the obtained difference as an adjustment value of the current time period.

Step 202, an information display probability set of a previous time period is obtained.

In this embodiment, the information presentation probability may refer to a probability of presenting information. And each information display probability in the information display probability set corresponds to each quality interval in at least two preset quality intervals one to one. Namely, each preset quality interval corresponds to one information display probability.

Wherein quality may refer to information presentation quality. For any information, generally, the information may have different information presentation qualities at different time periods. The information display quality of the information can be flexibly represented by various index values according to the actual application scene. As an example, the information presentation quality of the information "a" in the time period "T" may be represented using an index value such as a click rate or a conversion rate of the information "a" in the time period "T".

The quality interval can be obtained by dividing the variation range of the information display quality in advance by a technician. Taking the use of the conversion rate to represent the information presentation quality as an example, the variation range of the information presentation quality may be [0, 1 ]. In this case, the variation range of the information presentation quality may be divided into four equal parts to obtain four quality ranges of [0, 0.25], [0.25, 0.5], [0.5, 0.75] and [0.75,1 ].

It should be noted that the above is only an example of dividing the quality interval. The specific dividing method of the quality improvement can be flexibly changed according to the actual application scene. For example, the lengths of the respective quality sections may be the same or different. For another example, the number of divided quality sections may be set arbitrarily.

Generally, different quality intervals may correspond to different information presentation probabilities during a time period. That is, in a time period, information of different quality may have different information presentation probabilities. The information display probability can be expressed by flexibly selecting various index values according to the actual application scene. As an example, the information display probability may be represented by using an index value such as a display success rate (e.g., a bid success rate) or a participation rate of the information.

In this embodiment, the executing body may obtain, from a local or other storage device, information display probabilities respectively corresponding to each quality interval in a previous time period, so as to obtain an information display probability set corresponding to the previous time period.

It should be noted that, in particular, in the starting time period, the technician may preset the information display probability set corresponding to the time period.

Step 203, determining a quality interval to which the information display quality of the display information in the current time period belongs as a target interval.

In the present embodiment, the information for presentation may be information for presentation of various types and arbitrary contents. For example, the information for presentation may be advertisement or advertisement-type information. The information display quality of the information for display in the current time period can be flexibly determined by adopting various methods.

As an example, the information display quality of the information for display in the current time period may be determined according to the information display quality of the history information for display with the highest similarity in the corresponding history time period. As yet another example, the information presentation quality of the information for presentation in the current time period may be determined using a pre-trained quality detection model (e.g., click-through rate prediction model, conversion rate prediction model, etc.).

The information display quality of the display information in the current time period may be determined by the execution subject or may be determined by other electronic devices.

And 204, adjusting the information display probability in the information display probability set in the previous time period according to the adjustment value, and obtaining the information display probability corresponding to the current time period and the target interval as the target probability.

In this embodiment, the information display probability corresponding to each quality interval in the previous time period may be adjusted according to the adjustment value, and the adjusted information display probability corresponding to the quality interval is obtained as the information display probability corresponding to the quality interval in the current time period. Therefore, the information display probability corresponding to each quality interval in the current time period can be obtained, and the information display probability set corresponding to the current time period is obtained.

The adjustment value represents the change between the information display value of the current time period and the information display value of the previous time period, so that the information display probabilities respectively corresponding to the quality intervals are adaptively adjusted along with the change of the information display value, and the balance relation among the information display value, the information display quality and the information display probability is controlled more accurately.

Generally, the adjustment of the information display probability includes increasing the information display probability, decreasing the information display probability, or keeping the information display probability unchanged. Specifically, various methods can be flexibly adopted according to the actual application scene to adjust the information display probability in the information display probability set corresponding to the previous time period according to the adjustment value.

For example, if the adjustment value is greater than the first preset threshold, each information display probability in the information display probability set corresponding to the previous time period may be increased. If the adjustment value is smaller than the second preset threshold, each information display probability in the information display probability set corresponding to the previous time period can be reduced. If the adjustment value is not greater than the first preset threshold and not less than the second preset threshold, the information display probabilities in the information display probability set corresponding to the previous time period can be kept unchanged. Wherein the first preset threshold and the second preset threshold may be preset by a technician. The first preset threshold and the second preset threshold may be different or the same.

Optionally, if the adjustment value is greater than the first preset threshold, each information display probability in the information display probability set corresponding to the previous time period can be increased, and the increase amplitude of the information display probability with higher quality indicated by the corresponding quality interval is controlled not to be smaller than the decrease amplitude of the information display probability with lower quality indicated by the corresponding quality interval, so that the information for display with higher quality of the corresponding information display can be controlled to have higher information display probability when the information display probability needs to be increased,

optionally, if the adjustment value is smaller than the second preset threshold, each information display probability in the information display probability set corresponding to the previous time period may be reduced, and the reduction range of the information display probability with the higher quality indicated by the corresponding quality interval is controlled not to be greater than the reduction range of the information display probability with the lower quality indicated by the corresponding quality interval. Therefore, when the information display probability needs to be reduced, the corresponding information for display with lower information display quality has lower information display probability.

And step 205, displaying the information for displaying according to the target probability.

In this embodiment, the execution agent may control presentation of the presentation information according to the target probability. For example, a random number between 0 and 1 may be generated, and if the target probability is greater than the random number, the presentation information may be controlled to be presented. And if the target probability is not greater than the random number, controlling to temporarily not display the information for display.

The presentation information may be presented by the execution body or by another electronic device. For example, the execution body may control presentation of the presentation information in a terminal device to which the execution body is communicatively connected.

In some optional implementation manners of this embodiment, after the target probability corresponding to the information for display is obtained, the information for display may be controlled to perform bidding display according to the target probability. At this time, the information display probability may represent a participation rate. Specifically, the target probability may be used as a participation rate of the information for presentation in the current time period. If the information for display participates in the bidding display at the current stage, whether the bidding participation is successful is further determined according to the information display value (such as bid amount) at the current stage. If the bidding succeeds, the information for display can be displayed in the current time period.

In some optional implementation manners of this embodiment, if the lengths of the time periods are not consistent in the processing process, the lengths of the time periods may be normalized and then calculated, so as to ensure the accuracy of the processing result.

With continued reference to fig. 3, fig. 3 is an exemplary application scenario 300 of the method for presenting information according to the present embodiment. In the application scenario of fig. 3, the execution agent may obtain the actual consumption of the time period from 1 point to 3 points as "C1" from the history information 301 at 3 points, and obtain the predicted consumption of the time period from the next 3 points to 5 points as "C2", so that the difference between "C2" and "C1" may be calculated to obtain the consumption error 302.

Since the consumption error 302 is greater than the threshold, the race rate for the next 3 o 'clock to 5 o' clock period may be compared to the 1 o 'clock to 3 o' clock period. Specifically, as shown by reference numeral 303 in the figure, the conversion rate is divided into three sections of [0, 0.3], [0.3, 0.6] and [0.6, 1 ]. In the time period from 1 point to 3 points, the conversion rate interval of [0, 0.3] corresponds to a reference rate of 10%, the conversion rate interval of [0.3, 0.6] corresponds to a reference rate of 35%, and the conversion rate interval of [0.6, 1] corresponds to a reference rate of 60%.

In the following time period from 3 points to 5 points, the participation rate corresponding to the conversion rate interval of [0, 0.3] is kept unchanged, meanwhile, the participation rate corresponding to the conversion rate interval of [0.3, 0.6] is increased to 45%, and the participation rate corresponding to the conversion rate interval of [0.6, 1] is increased to 85%.

Since the predicted conversion rate R2 of the presentation information 304 in the next 3 o 'clock to 5 o' clock belongs to the conversion rate section of [0.6, 1], it is determined that the participation rate of the presentation information 304 in the next 3 o 'clock to 5 o' clock is 85%, and the presentation of the presentation information 304 in the terminal 305 is controlled in accordance with the predicted consumption "C2" in the time slot. Specifically, if the information 304 for presentation participates in the bid presentation and the usage predicted consumption "C2" is used for bidding success, the information 304 for presentation is presented next at the terminal 305.

The method for presenting information provided by the embodiment of the disclosure divides the information presentation value into at least two quality intervals, and the information display probabilities respectively corresponding to the quality intervals in the previous time period are adjusted according to the variation error of the information display value values in the previous time period and the next time period, and the adjusted information display probabilities are used as the information display probabilities in the next time period, therefore, the balance relation between the information display value and the information display probability can be controlled, the more accurate positioning of the information display value can be realized through the division of the quality interval, thereby dynamically and flexibly controlling the balance relation among the information display value, the information display quality and the information display probability, and then the controllability of the information display effect is improved, unnecessary value waste is avoided, and the information display method and the information display device are also beneficial to improving the information browsing experience of the user.

With further reference to FIG. 4, a flow 400 of yet another embodiment of a method for presenting information is shown. The process 400 of the method for presenting information includes the steps of:

step 401, obtaining an adjustment value of the current time period.

Step 402, obtaining an information display probability set of a previous time period.

Step 403, determining a quality interval to which the information display quality of the display information in the current time period belongs as a target interval.

Step 404, determining a magnitude relationship between the adjustment value and a preset adjustment threshold, and in response to determining that the adjustment value is greater than the adjustment threshold, performing the following step 4041; in response to determining that the adjustment value is equal to the adjustment threshold, performing step 4042 as follows; in response to determining that the adjustment value is less than the adjustment threshold, the following step 4043 is performed.

In this embodiment, the adjustment threshold may be preset by a technician according to the actual application requirement. The adjustment threshold may be a specific numerical value or an interval.

In some optional implementations of this embodiment, the adjustment threshold may be preset to 0. At this time, the magnitude relationship of the adjustment value to 0 may be determined. If the adjustment value is greater than 0, the predicted information display value of the current time period is improved compared with the actual information display value of the previous time period, so that the information display probability in the information display probability set corresponding to the time period before the current time period is improved can be considered.

If the adjustment value is less than 0, the predicted information display value of the current time period is reduced compared with the actual information display value of the previous time period, so that the information display probability in the information display probability set corresponding to the previous time period reduced in the current time period can be considered.

If the adjustment value is equal to 0, it indicates that the predicted information display value of the current time period is unchanged from the actual information display value of the previous time period, so that it can be considered that the information display probability in the information display probability set corresponding to the previous time period is maintained unchanged in the current time period.

Step 4041, sequentially adjusting the information display probabilities in the information display probability set of the previous time period in the descending order of the corresponding quality, wherein the adjusted information display probabilities are not less than the corresponding information display probabilities before adjustment.

In this embodiment, the quality size corresponding to the information display probability is the size of the quality in the quality interval corresponding to the information display probability. When the adjustment value is greater than a preset adjustment threshold value, for each information display probability in the information display probability set in the previous time period, the adjusted information display probability corresponding to the information display probability is not less than the information display probability.

In addition, the information display probabilities in the information display probabilities corresponding to the previous time period are sequentially adjusted according to the sequence of the corresponding qualities from large to small, so that the information display probabilities corresponding to the quality intervals with high quality can be guaranteed to be preferentially improved, and the success rate of displaying the information with high information display quality is improved.

The specific adjustment method can be flexibly set according to the actual application scene. For example, the correspondence between the adjustment value and the adjustment width corresponding to each quality interval may be set in advance. At this time, the information display probabilities in the information display probability set of the previous time period may be sequentially adjusted according to the adjustment ranges corresponding to the adjustment values and the quality intervals, and according to the order of the corresponding quality from large to small.

In some optional implementation manners of this embodiment, the information display probability with the largest corresponding quality may be selected from the information display probability set in the previous time period as the probability to be adjusted, and the adjustment value in the current time period is determined as the target adjustment value, and then the following adjustment steps are performed:

step one, determining the maximum adjusting value corresponding to the probability to be adjusted.

In this step, the maximum adjustment value may be set by a technician in advance according to an actual application scenario. The maximum adjustment values corresponding to the information display probabilities corresponding to different quality intervals may be the same or different.

In some optional implementation manners of this embodiment, the maximum adjustment value corresponding to the information display probability may be determined according to the maximum value of the information display probability. For example, the maximum value of the information presentation probability may be 1, and at this time, the adjustment value corresponding to the adjustment of the information presentation probability of the previous time period to 1 may be set as the maximum adjustment value. The adjustment relationship between the information display probability and the adjustment value can be preset by a technician. Generally, the adjusted information display probability is positively correlated with the target adjustment value.

And step two, in response to the fact that the difference value between the target adjustment value and the maximum adjustment value is not larger than zero, adjusting the probability to be adjusted according to the target adjustment value, and determining that the adjusted probability to be adjusted and the unselected information display probability in the information display probability set of the previous time period form the information display probability set of the current time period.

In this step, if the difference between the target adjustment value and the maximum adjustment value is not greater than zero, it may be indicated that the adjusted probability to be adjusted in the previous time period is not greater than the maximum adjustment probability after the probability to be adjusted in the previous time period is adjusted according to the adjustment relationship between the information display probability and the target adjustment value. At this time, the probability to be adjusted can be adjusted according to a preset adjustment relationship, and the adjusted probability to be adjusted is obtained and used as the information display probability of the quality interval corresponding to the current time period.

Meanwhile, the information display probabilities which are not selected are kept unchanged, namely for other quality intervals, the information display probabilities which correspond to the other quality intervals in the previous time period are directly used as the information display probabilities which correspond to the quality intervals in the current time period.

In some optional implementation manners of this embodiment, the actual information display value corresponding to the quality interval corresponding to the probability to be adjusted in the previous time period may be obtained first, and then the probability to be adjusted may be adjusted according to the target adjustment value and the actual information display value corresponding to the probability to be adjusted, so that the accurate adjustment of the information display probability may be further controlled.

As an example, the information display probability of the previous time period may be adjusted according to the adjustment value by the following formula (1), and the adjusted information display probability is obtained as the information display probability corresponding to the current time period:

wherein, R is a target adjustment value, i is used to indicate a quality interval, P _ last (i) is an information display probability corresponding to the quality interval i in a previous time period, P _ next (i) is an adjusted information display probability corresponding to the quality interval i, that is, the information display probability corresponding to the quality interval i in the current time period, and C _ last (i) is an actual information display value corresponding to the quality interval i in the previous time period. At this time, R when P _ next (i) is equal to 1 may be set as the maximum adjustment value.

And step three, in response to the fact that the difference value between the target adjustment value and the maximum adjustment value is larger than zero, adjusting the probability to be adjusted to the maximum value, selecting the corresponding information display probability with the maximum quality from the unselected information display probabilities as the probability to be adjusted, determining the difference value between the target adjustment value and the maximum adjustment value as the target adjustment value, and continuing to execute the adjusting step.

In this step, if the difference between the target adjustment value and the maximum adjustment value is greater than zero, it may be indicated that the adjusted probability to be adjusted in the previous time period is adjusted according to the adjustment relationship between the information display probability and the target adjustment value, and the obtained adjusted probability to be adjusted is greater than the maximum adjustment probability, at this time, the corresponding information display probability with the maximum quality may be reselected from the unselected information display probabilities as the probability to be adjusted, and the difference between the target adjustment value and the maximum adjustment value is used as the target adjustment value, and the adjustment step is continuously performed to perform adjustment.

The method can ensure that the information display probability corresponding to the quality interval with the highest represented quality is preferentially promoted to the maximum extent, if the information display probability corresponding to the quality interval with the second highest represented quality has the residual adjusting value after promotion, the information display probability corresponding to the quality interval with the second highest represented quality is continuously promoted to the maximum extent, and the like, so that the information for displaying the information with the higher corresponding information display quality can be ensured to correspond to the higher information display value.

Step 4042, determine the information display probability set of the previous time period as the information display probability set of the current time period.

In this embodiment, when the adjustment value is equal to the preset adjustment threshold, it may be indicated that the information display values of the two time periods do not change, and at this time, the information display probability set of the previous time period may be directly used as the information display probability set of the current time period, so as to ensure stability of change among the information display probability, the information display value, and the information display quality.

Step 4043, sequentially adjusting the information display probabilities in the information display probability set of the previous time period in the order from small to large of the corresponding quality, where the adjusted information display probability is not greater than the corresponding information display probability before adjustment.

In this embodiment, when the adjustment value is smaller than the preset adjustment threshold, for each information display probability in the information display probability set in the previous time period, the adjusted information display probability corresponding to the information display probability is not greater than the information display probability.

In addition, the information display probabilities in the information display probabilities corresponding to the previous time period are sequentially adjusted according to the sequence of the corresponding qualities from small to large, so that the information display probabilities corresponding to the quality intervals with higher expressed quality can be guaranteed to be preferentially reduced, and the display success rate of the information with higher information display quality is further guaranteed.

In some optional implementation manners of this embodiment, the information display probability with the minimum corresponding quality may be selected from the information display probability set in the previous time period as the probability to be adjusted, and the adjustment value in the current time period is determined as the target adjustment value, and then the following adjustment steps are performed:

step one, determining the minimum adjusting value corresponding to the probability to be adjusted.

In this step, the minimum adjustment value may be set by a technician in advance according to an actual application scenario. The minimum adjustment values corresponding to the information display probabilities corresponding to different quality intervals may be the same or different.

In some optional implementation manners of this embodiment, the minimum adjustment value corresponding to the information display probability may be determined according to the minimum value of the information display probability. For example, the minimum value of the information presentation probability may be 0, and at this time, the adjustment value corresponding to the adjustment of the information presentation probability of the previous time period to 0 may be set as the minimum adjustment value. The adjustment relationship between the information display probability and the adjustment value can be preset by a technician. Generally, the adjusted information display probability is positively correlated with the target adjustment value.

And step two, in response to the fact that the difference value between the target adjustment value and the minimum adjustment value is not less than zero, adjusting the probability to be adjusted according to the target adjustment value, and determining that the adjusted probability to be adjusted and the unselected information display probability in the information display probability set of the previous time period form the information display probability set of the current time period.

In this step, if the difference between the target adjustment value and the minimum adjustment value is not greater than zero, it may be indicated that the adjusted probability to be adjusted is not less than the minimum adjustment probability after the probability to be adjusted in the previous time period is adjusted according to the adjustment relationship between the information display probability and the target adjustment value. At this time, the probability to be adjusted can be adjusted according to a preset adjustment relationship, and the adjusted probability to be adjusted is obtained and used as the information display probability of the quality interval corresponding to the current time period.

As an example, the information display probability of the previous time period may be adjusted according to the adjustment value by the above formula (1), and the adjusted information display probability is obtained as the information display probability corresponding to the current time period. At this time, R when P _ next (i) is equal to 0 may be set as the minimum adjustment value.

And step three, in response to the fact that the difference value between the target adjustment value and the minimum adjustment value is larger than zero, adjusting the probability to be adjusted to be the minimum value, selecting the corresponding information display probability with the minimum quality from the unselected information display probabilities as the probability to be adjusted, determining the difference value between the target adjustment value and the minimum adjustment value as the target adjustment value, and continuing to execute the adjusting step.

In this step, if the difference between the target adjustment value and the minimum adjustment value is smaller than zero, it may be indicated that the probability to be adjusted in the previous time period is adjusted according to the adjustment relationship between the information display probability and the target adjustment value, and the obtained adjusted probability to be adjusted is smaller than the minimum adjustment probability, at this time, the corresponding information display probability with the minimum quality may be reselected from the unselected information display probabilities as the probability to be adjusted, and the difference between the target adjustment value and the minimum adjustment value is used as the target adjustment value, and the adjustment step is continuously performed to perform adjustment.

The method can ensure that the information display probability corresponding to the quality interval with the lowest represented quality is preferentially reduced to the maximum, if the information display probability corresponding to the quality interval with the lowest represented quality has the residual adjusting value after reduction, the information display probability corresponding to the quality interval with the next lower represented quality is continuously reduced to the maximum, and the like, so that the information for display with higher corresponding information display quality can be ensured to have higher information display value.

Step 405, determining the adjusted information display probability corresponding to the target interval as the target probability.

And 406, displaying the information for displaying according to the target probability.

The content that is not specifically described in the

steps

401 and 406 can refer to the related description in the corresponding embodiment of fig. 2, and is not repeated herein.

The method for displaying information provided by the embodiment of the disclosure sequentially increases the information display probability of the previous time period according to the sequence from the largest to the smallest corresponding quality to obtain the information display probability set of the current time period when the difference value of the information display values of the previous and subsequent time periods is larger than the preset adjustment threshold value, correspondingly sequentially decreases the information display probability of the previous time period according to the sequence from the smallest corresponding quality to obtain the information display probability set of the current time period when the difference value of the information display values of the previous and subsequent time periods is smaller than the preset adjustment threshold value, keeps the information display probabilities corresponding to the previous and subsequent time periods the same when the information display values of the previous and subsequent time periods are the same as the preset adjustment threshold value, thereby controlling to preferentially increase the information display probability of the information for displaying with higher quality while keeping the balance between the information display values and the information display probabilities, and preferentially reducing the information display probability of the display information with lower quality, thereby ensuring that the display information corresponding to higher information display value corresponds to higher information display quality at the same time, and further realizing flexible and dynamic control on the information display effect.

With further reference to FIG. 5, a flow 500 of yet another embodiment of a method for presenting information is illustrated. The process 500 of the method for presenting information includes the following steps:

step 501, obtaining the adjustment value of the current time period.

Step 502, obtaining an information display probability set of a previous time period.

Step 503, obtaining the actual information display quality and the predicted information display quality of the historical time period.

In the present embodiment, the history time period may be designated in advance by a technician. The history time period may be one or more. The execution body may obtain actual information presentation quality and predicted information presentation quality for a number of historical time periods that are pre-recorded from a local or other storage device.

And step 504, predicting the information display quality of the information for display in the current time period according to the actual information display quality and the predicted information display quality of the historical time period.

In this embodiment, the information display quality of the display information in the current time period can be more accurately predicted by combining the actual information display quality of the historical time period and the corresponding predicted information display quality.

Specifically, the information display quality of the information for display in the current time period may be predicted by using various methods as an initial predicted value, and then the initial predicted value is corrected by comparing the actual information display quality and the predicted information display quality in the historical time period, so as to obtain a final predicted value as the information display quality of the information for display in the current time period.

For example, the initial prediction value may be obtained from an average value of the actual information presentation quality of each historical time period. As another example, the initial prediction value may be obtained using a pre-trained quality prediction model (e.g., a conversion prediction model).

Wherein the error between the actual information presentation quality and the predicted information presentation quality for the historical time period may be represented in various ways. For example, the error may be represented using a difference value of the actual information presentation quality of the history period and the predicted information presentation quality or an average value of the quotient values.

As an example, the conversion rate of the information for display in the current time period may be predicted by using a conversion rate prediction model trained in advance as an initial quality prediction value of the information for display in the current time period. Then, the average value of the quotient of the actual information display quality and the predicted information display instruction of the historical time period can be calculated, and the product of the initial quality predicted value and the obtained average value of the quotient is used as the final quality predicted value.

The information display quality of the information for display in the current time period can be more accurately predicted through the actual information display quality and the predicted information display quality in the historical time period, so that the information display probability of the information for display is more accurately updated, and the display effect of the information for display is more accurately controlled.

And 505, determining a quality interval to which the information display quality of the display information in the current time period belongs as a target interval.

Step 506, according to the adjustment value, the information display probability in the information display probability set in the previous time period is adjusted, and the information display probability corresponding to the current time period and the target interval is obtained and used as the target probability.

And 507, displaying the information for display according to the target probability.

The content that is not specifically described in the above steps 501-507 can refer to the related description in the corresponding embodiment of fig. 2, and is not repeated herein.

In some optional implementations of this embodiment, it may be determined whether a network congestion currently exists according to the actual information exposure values of at least two historical time periods. If it is determined that network congestion does not exist currently, the information display probability in the information display probability set of the previous time period can be further adjusted according to the adjustment value. If the network congestion is determined to exist currently, prompt information for prompting the network congestion can be generated and sent.

And the time difference between each of the at least two historical time periods and the current time is smaller than a preset time difference threshold value. The respective historical time periods and time difference thresholds may be preset by a technician. For example, several consecutive historical time periods before the current time may be chosen.

Network congestion may refer to network congestion in various situations. For example, network congestion may refer to data flow congestion or the like that may occur in an application for presenting the above-described information for presentation. After obtaining the actual information exposure values for at least two time periods, various methods may be employed to determine whether network congestion currently exists.

For example, a change curve of the information presentation value can be drawn according to the actual information presentation value of each historical time period, and then whether network congestion exists currently can be determined by judging whether sudden change exists currently.

For another example, the difference between the actual information display value of the historical time period with the smallest time difference from the current time and the actual information display values of other historical time periods may be calculated, and then it is determined whether a difference greater than a preset blocking threshold exists among the obtained differences, if so, it may be determined that network blocking does not exist currently, and if not, it may be determined that network blocking exists currently.

Because the information display value of each time slot is influenced by network congestion, whether the network congestion exists at present can be quickly judged by utilizing the actual information display values of some historical time slots which are closer to the present moment.

If no network blockage exists at the current moment, the information display probability set corresponding to the current time period can be further determined according to the adjustment value. If network blockage exists at the current moment, prompt information used for prompting the network blockage can be generated and then sent to terminal equipment used by related personnel so as to process the network blockage in time, and the situation that an information display probability set of a previous time period is inaccurately adjusted when the network is blocked is avoided, so that the information display probability set corresponding to the current time period cannot be accurately determined.

In some optional implementations of this embodiment, a technician may set the initialization time according to actual application requirements. Such as a designated time of day. At initialization, the technician may set information such as information presentation probability for the first time period. Accumulation of errors occurring every day can thus be avoided.

According to different application requirements and application scenarios, special handling of some special cases can be performed by technicians. For example, if the actual information display value of the previous time period is zero, the information display value corresponding to each quality interval in the previous time period may be set as a default value, and then the subsequent processing may be performed.

The method for displaying information provided by the embodiment of the disclosure utilizes the actual information display value and/or the predicted information display value of the historical time period to realize more accurate prediction of the information display quality of the current time period and timely discovery and processing of network congestion, so that the accuracy, stability and flexibility of the dynamic adjustment result of the information display probability set of the previous time period are further improved through careful control and detection processing of abnormal conditions in all aspects, and the balance among the information display value, the information display quality and the information display probability is ensured.

With further reference to fig. 6, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for presenting information, which corresponds to the method embodiment shown in fig. 2, and which is particularly applicable in various electronic devices.

As shown in fig. 6, the apparatus 600 for presenting information provided in this embodiment includes an obtaining unit 601, a determining unit 602, an adjusting unit 603, and a presenting unit 604. Wherein the obtaining unit 601 is configured to obtain an adjustment value of a current time period, wherein the adjustment value is used for representing a difference value between a predicted information presentation value of the current time period and an actual information presentation value of a previous time period; acquiring an information display probability set of a previous time period, wherein the information display probability in the information display probability set corresponds to at least two preset quality intervals one to one; the determining unit 602 is configured to determine, as a target interval, a quality interval to which information presentation quality of the presentation information in the current time period belongs; the adjusting unit 603 is configured to adjust the information display probability in the information display probability set of the previous time period according to the adjustment value, and obtain an information display probability corresponding to the target interval in the current time period as a target probability; the presentation unit 604 is configured to present the information for presentation according to the target probability.

In the present embodiment, in the apparatus 600 for presenting information: the specific processing of the obtaining unit 601, the determining unit 602, the adjusting unit 603, and the displaying unit 604 and the technical effects thereof can refer to the related descriptions of step 201, step 202, step 203, step 204, and step 205 in the corresponding embodiment of fig. 2, which are not described herein again.

In some optional implementations of the present embodiment, the adjusting unit 603 is further configured to: and in response to the fact that the adjustment value is larger than the preset adjustment threshold value, sequentially adjusting the information display probabilities in the information display probability set in the previous time period according to the sequence of the corresponding qualities from large to small, wherein the adjusted information display probabilities are not smaller than the corresponding information display probabilities before adjustment.

In some optional implementations of the present embodiment, the adjusting unit 603 is further configured to: selecting the corresponding information display probability with the maximum quality from the information display probability set of the previous time period as the probability to be adjusted, determining the adjustment value of the current time period as the target adjustment value, and executing the following adjustment steps: determining a maximum adjusting value corresponding to the probability to be adjusted; in response to the fact that the difference value between the target adjustment value and the maximum adjustment value is not larger than zero, adjusting the probability to be adjusted according to the target adjustment value, and determining that the adjusted probability to be adjusted and the unselected information display probability in the information display probability set of the previous time period form the information display probability set of the current time period; and in response to the fact that the difference value between the target adjustment value and the maximum adjustment value is larger than zero, adjusting the probability to be adjusted to the maximum value, selecting the corresponding information display probability with the maximum quality from the unselected information display probabilities as the probability to be adjusted, determining the difference value between the target adjustment value and the maximum adjustment value as the target adjustment value, and continuing to execute the adjusting step.

In some optional implementations of the present embodiment, the adjusting unit 603 is further configured to: acquiring actual information display value corresponding to a quality interval corresponding to the probability to be adjusted in a previous time period; and adjusting the probability to be adjusted according to the target adjustment value and the actual information display value corresponding to the probability to be adjusted.

In some optional implementations of the present embodiment, the adjusting unit 603 is further configured to: and in response to the fact that the adjustment value is smaller than the preset adjustment threshold value, sequentially adjusting the information display probabilities in the information display probability set in the previous time period according to the sequence from small to large of the corresponding quality, wherein the adjusted information display probabilities are not larger than the corresponding information display probabilities before adjustment.

In some optional implementations of the present embodiment, the adjusting unit 603 is further configured to: selecting the corresponding information display probability with the minimum quality from the information display probability set of the previous time period as the probability to be adjusted, determining the adjustment value of the current time period as the target adjustment value, and executing the following adjustment steps: determining the minimum adjusting value corresponding to the probability to be adjusted; in response to the fact that the difference value between the target adjustment value and the minimum adjustment value is not smaller than zero, adjusting the probability to be adjusted according to the target adjustment value, and determining that the adjusted probability to be adjusted and the unselected information display probability in the information display probability set of the previous time period form the information display probability set of the current time period, wherein the adjusted probability to be adjusted is positively correlated with the target adjustment value; and in response to the fact that the difference value between the target adjustment value and the minimum adjustment value is smaller than zero, adjusting the probability to be adjusted to be the minimum value, selecting the corresponding information display probability with the minimum quality from the unselected information display probabilities as the probability to be adjusted, determining the difference value between the target adjustment value and the minimum adjustment value as the target adjustment value, and continuing to execute the adjusting step.

In some optional implementations of the present embodiment, the adjusting unit 603 is further configured to: and in response to determining that the adjustment value is the same as the preset adjustment threshold, determining the information display probability set of the previous time period as the information display probability set of the current time period.

In some optional implementations of the present embodiment, the obtaining unit 601 is further configured to: acquiring actual information display quality and predicted information display quality of a historical time period; the determining unit 602 is further configured to: and predicting the information display quality of the information for display in the current time period according to the actual information display quality and the predicted information display quality of the historical time period.

In some optional implementations of the present embodiment, the adjusting unit 603 is further configured to: determining whether network congestion exists at present according to the actual information display values of at least two historical time periods, wherein the time difference between the historical time period and the current time in the at least two historical time periods is smaller than a preset time difference threshold value; in response to determining that network congestion does not exist at present, adjusting the information display probability in the information display probability set of the previous time period according to the adjustment value; and generating prompt information for prompting the network blockage and sending the prompt information in response to the fact that the network blockage exists currently.

The device provided by the above embodiment of the present disclosure acquires, by the acquisition unit, an adjustment value of a current time period, where the adjustment value is used to represent a difference between a predicted information presentation value of the current time period and an actual information presentation value of a previous time period; acquiring an information display probability set of a previous time period, wherein the information display probability in the information display probability set corresponds to at least two preset quality intervals one to one; the determining unit determines a quality interval to which the information display quality of the display information in the current time period belongs as a target interval; the adjusting unit adjusts the information display probability in the information display probability set in the previous time period according to the adjusting value to obtain the information display probability corresponding to the current time period and the target interval as the target probability; and the display unit displays the information for display according to the target probability. Therefore, the balance relation between the information display value and the information display probability can be controlled, and the information display value can be positioned more accurately through the division of the quality interval, so that the balance relation among the information display value, the information display quality and the information display probability can be controlled dynamically and flexibly, the controllability of the information display effect is improved, unnecessary value waste is avoided, and the information display method and the information display device are also beneficial to improving the information browsing experience of a user.

Referring now to FIG. 7, a block diagram of an electronic device (e.g., the server of FIG. 1) 700 suitable for use in implementing embodiments of the present disclosure is shown. The server shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 7, electronic device 700 may include a processing means (e.g., central processing unit, graphics processor, etc.) 701 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from storage 708 into a Random Access Memory (RAM) 703. In the RAM703, various programs and data necessary for the operation of the electronic apparatus 700 are also stored. The processing device 701, the ROM 702, and the RAM703 are connected to each other by a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.

Generally, the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 707 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 708 including, for example, magnetic tape, hard disk, etc.; and a communication device 709. The communication means 709 may allow the electronic device 700 to communicate wirelessly or by wire with other devices to exchange data. While fig. 7 illustrates an electronic device 700 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 7 may represent one device or may represent multiple devices as desired.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication means 709, or may be installed from the storage means 708, or may be installed from the ROM 702. The computer program, when executed by the processing device 701, performs the above-described functions defined in the methods of embodiments of the present disclosure.

It should be noted that the computer readable medium described in the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

The computer readable medium may be embodied in the server; or may exist separately and not be assembled into the server. The computer readable medium carries one or more programs which, when executed by the server, cause the server to: acquiring an adjustment value of the current time period, wherein the adjustment value is used for representing a difference value between a predicted information display value of the current time period and an actual information display value of a previous time period; acquiring an information display probability set of a previous time period, wherein the information display probability in the information display probability set corresponds to at least two preset quality intervals one to one; determining a quality interval to which the information display quality of the current time period belongs as a target interval; according to the adjustment value, adjusting the information display probability in the information display probability set in the previous time period to obtain the information display probability corresponding to the current time period and the target interval as the target probability; and displaying the information for display according to the target probability.

Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes an acquisition unit, a determination unit, an adjustment unit, and a presentation unit. The names of the units do not limit the units themselves in some cases, and for example, the presentation unit may be described as a "unit for presenting information for presentation according to a target probability".

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is made without departing from the inventive concept as defined above. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.

Claims

1. A method for presenting information, comprising:

acquiring an adjustment value of the current time period, wherein the adjustment value is used for representing a difference value between a predicted information display value of the current time period and an actual information display value of a previous time period;

acquiring an information display probability set of a previous time period, wherein the information display probability in the information display probability set corresponds to at least two preset quality intervals one to one;

determining a quality interval to which the information display quality of the display information in the current time period belongs as a target interval;

according to the adjustment value, adjusting the information display probability in the information display probability set in the previous time period to obtain the information display probability corresponding to the target interval in the current time period as the target probability;

and displaying the information for display according to the target probability.

2. The method of claim 1, wherein the adjusting the information presentation probability in the information presentation probability set of the previous time period according to the adjustment value comprises:

and in response to the fact that the adjustment value is larger than a preset adjustment threshold value, sequentially adjusting the information display probabilities in the information display probability set in the previous time period according to the sequence of the corresponding qualities from large to small, wherein the adjusted information display probabilities are not smaller than the corresponding information display probabilities before adjustment.

3. The method according to claim 2, wherein the sequentially adjusting the information display probabilities in the information display probability set of the previous time period in the order of the corresponding quality from large to small comprises:

selecting the corresponding information display probability with the maximum quality from the information display probability set of the previous time period as the probability to be adjusted, determining the adjustment value of the current time period as the target adjustment value, and executing the following adjustment steps:

determining a maximum adjusting value corresponding to the probability to be adjusted;

in response to the fact that the difference value between the target adjustment value and the maximum adjustment value is not larger than zero, adjusting the probability to be adjusted according to the target adjustment value, and determining that the adjusted probability to be adjusted and the unselected information display probability in the information display probability set of the previous time period form the information display probability set of the current time period;

and in response to the fact that the difference value between the target adjustment value and the maximum adjustment value is larger than zero, adjusting the probability to be adjusted to the maximum value, selecting the corresponding information display probability with the maximum quality from the unselected information display probabilities as the probability to be adjusted, determining the difference value between the target adjustment value and the maximum adjustment value as the target adjustment value, and continuing to execute the adjusting step.

4. The method of claim 3, wherein the adjusting the probability of being adjusted according to the target adjustment value comprises:

acquiring actual information display value corresponding to a quality interval corresponding to the probability to be adjusted in a previous time period;

and adjusting the probability to be adjusted according to the target adjustment value and the actual information display value corresponding to the probability to be adjusted.

5. The method of claim 1, wherein the adjusting the information presentation probability in the information presentation probability set of the previous time period according to the adjustment value comprises:

and in response to the fact that the adjustment value is smaller than the preset adjustment threshold value, sequentially adjusting the information display probabilities in the information display probability set in the previous time period according to the sequence from small to large of the corresponding quality, wherein the adjusted information display probabilities are not larger than the corresponding information display probabilities before adjustment.

6. The method according to claim 5, wherein the sequentially adjusting the information display probabilities in the information display probability set of the previous time period in the order of the corresponding quality from small to large comprises:

selecting the corresponding information display probability with the minimum quality from the information display probability set of the previous time period as the probability to be adjusted, determining the adjustment value of the current time period as the target adjustment value, and executing the following adjustment steps:

determining the minimum adjusting value corresponding to the probability to be adjusted;

in response to the fact that the difference value between the target adjustment value and the minimum adjustment value is not smaller than zero, adjusting the probability to be adjusted according to the target adjustment value, and determining that the adjusted probability to be adjusted and the unselected information display probability in the information display probability set of the previous time period form the information display probability set of the current time period, wherein the adjusted probability to be adjusted is positively correlated with the target adjustment value;

and in response to the fact that the difference value between the target adjustment value and the minimum adjustment value is smaller than zero, adjusting the probability to be adjusted to be the minimum value, selecting the corresponding information display probability with the minimum quality from the unselected information display probabilities as the probability to be adjusted, determining the difference value between the target adjustment value and the minimum adjustment value as the target adjustment value, and continuing to execute the adjusting step.

7. The method of claim 6, wherein the adjusting the probability of being adjusted according to the target adjustment value comprises:

8. The method according to one of claims 1 to 7, wherein the adjusting of the information presentation probability in the information presentation probability set of the previous time period according to the adjustment value comprises:

and in response to determining that the adjustment value is the same as a preset adjustment threshold, determining an information display probability set of a previous time period as an information display probability set of a current time period.

9. The method according to one of claims 1 to 7, wherein the method further comprises:

acquiring actual information display quality and predicted information display quality of a historical time period;

and predicting the information display quality of the information for display in the current time period according to the actual information display quality and the predicted information display quality of the historical time period.

10. The method according to one of claims 1 to 7, wherein the adjusting of the information presentation probability in the information presentation probability set of the previous time period according to the adjustment value comprises:

determining whether network congestion exists at present according to actual information display values of at least two historical time periods, wherein the time difference between the historical time period and the current time in the at least two historical time periods is smaller than a preset time difference threshold value;

in response to determining that network congestion does not exist currently, adjusting the information display probability in the information display probability set of the previous time period according to the adjustment value;

and generating prompt information for prompting the network blockage and sending the prompt information in response to the fact that the network blockage exists currently.

11. An apparatus for presenting information, comprising:

an obtaining unit configured to obtain an adjustment value of a current time period, wherein the adjustment value is used for representing a difference value between a predicted information presentation value of the current time period and an actual information presentation value of a previous time period;

the obtaining unit is further configured to obtain an information display probability set of a previous time period, wherein information display probabilities in the information display probability set correspond to at least two preset quality intervals one to one;

a determination unit configured to determine, as a target section, a quality section to which information presentation quality of the presentation-use information in the current time period belongs;

the adjusting unit is configured to adjust the information display probability in the information display probability set of the previous time period according to the adjusting value to obtain the information display probability corresponding to the target interval in the current time period as a target probability;

and the display unit is configured to display the information for display according to the target probability.

12. A server, comprising:

one or more processors;

a storage device having one or more programs stored thereon;

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-10.

13. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-10.