CN111047342B - Method and device for determining delivery target, electronic equipment and readable medium - Google Patents

Method and device for determining delivery target, electronic equipment and readable medium Download PDF

Info

Publication number
CN111047342B
CN111047342B CN201811198122.0A CN201811198122A CN111047342B CN 111047342 B CN111047342 B CN 111047342B CN 201811198122 A CN201811198122 A CN 201811198122A CN 111047342 B CN111047342 B CN 111047342B
Authority
CN
China
Prior art keywords
gear
current
period
information
dynamic threshold
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201811198122.0A
Other languages
Chinese (zh)
Other versions
CN111047342A (en
Inventor
冉世伟
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing ByteDance Network Technology Co Ltd
Original Assignee
Beijing ByteDance Network Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing ByteDance Network Technology Co Ltd filed Critical Beijing ByteDance Network Technology Co Ltd
Priority to CN201811198122.0A priority Critical patent/CN111047342B/en
Publication of CN111047342A publication Critical patent/CN111047342A/en
Application granted granted Critical
Publication of CN111047342B publication Critical patent/CN111047342B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0206—Price or cost determination based on market factors
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0611—Request for offers or quotes

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Control Of Transmission Device (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the disclosure discloses a method and a device for determining a release target, electronic equipment and a readable medium. The method comprises the following steps: determining the information delivery label gear of the current period; determining a label gear of a current user; and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target. By adopting the technical scheme provided by the disclosure, the information delivery target can be optimized, and the effect of information delivery income is improved.

Description

Method and device for determining delivery target, electronic equipment and readable medium
Technical Field
The embodiment of the disclosure relates to the technical field of information push, in particular to a method and a device for determining a delivery target, electronic equipment and a readable medium.
Background
At present, when determining a delivery target, the delivery information is often based on a label. If the corresponding label exists, the delivery is performed, and if the corresponding label does not exist, the delivery is not performed. The information delivery mode is stable, but the information delivery mode is difficult to bring greater benefit to information delivery users by only relying on the original label as a standard of delivery and non-delivery. On the contrary, as the throwing target is always fixed, the digging degree of the throwing target aiming at the throwing information is close to the limit over time, so that the information throwing effect is poorer and worse.
Disclosure of Invention
The embodiment of the disclosure provides a method, a device, electronic equipment and a readable medium for determining a delivery target, which can realize the effects of optimizing the information delivery target and improving the delivery income of information.
In a first aspect, an embodiment of the present disclosure provides a method for determining a delivery target, where the method includes:
determining the information delivery label gear of the current period;
determining a label gear of a current user;
and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target.
Further, before determining the information delivery tag gear of the current period, the method further includes:
if the current time period is not the initial time period in the current information delivery period, determining the delivery proportion of the preset information delivery price of at least one delivered time period in the current time period; wherein, the throwing proportion is the ratio of the throwing times of the preset information throwing price to the total throwing times;
and determining the adjustment mode of the information release tag gear relative to at least one released time period according to the magnitude relation between the release proportion and the gear adjustment dynamic threshold of the current time period.
Further, according to the magnitude relation between the release proportion and the gear adjustment dynamic threshold of the current period, determining the adjustment mode of the information release gear relative to at least one released period includes:
if the putting proportion is larger than or equal to a gear adjustment dynamic threshold value of the current period, the information putting label gear is lowered;
and when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised.
Further, when the release ratio is greater than or equal to a gear adjustment dynamic threshold value of the current period, the information release label gear is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised, including:
when the release proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period and smaller than 2 times of the gear adjustment dynamic threshold value of the current time period, the information release label gear is lowered by one gear relative to at least one released time period;
when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period and is larger than or equal to 0.5 times of the gear adjustment dynamic threshold value of the current time period, the information release label gear is raised by one gear relative to at least one released time period.
Further, when the release ratio is greater than or equal to a gear adjustment dynamic threshold value of the current period, the information release label gear is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised, including:
when the release proportion is more than or equal to 2 times of a gear adjustment dynamic threshold value of the current period, the information release label gear is reduced by two gears relative to at least one released period;
and when the release proportion is smaller than 0.5 times of the gear adjustment dynamic threshold value of the current period, the information release label gear is raised by two gears relative to at least one released period.
Further, the gear adjustment dynamic threshold of the current time period is determined according to the gear adjustment dynamic threshold of at least one released time period, the distribution release amount of at least one released time period and the distribution release amount of the current time period.
Further, the gear adjustment dynamic threshold of the current period is determined by the gear adjustment dynamic threshold of at least one released period, the distribution release amount of at least one released period, and the distribution release amount of the current period, and includes:
calculating a gear adjustment dynamic threshold value of the current period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein Thres is a gear adjustment dynamic threshold value of the current period, last Thres is a gear adjustment dynamic threshold value of at least one released period, f1 is an allocated release amount of at least one released period, f2 is an allocated release amount of the current period, and delta is a gear adjustment dynamic threshold value calculation parameter.
In a second aspect, an embodiment of the present disclosure further provides a device for determining a delivery target, where the device includes:
the tag gear determining module is used for determining the tag gear of information delivery in the current time period;
the user tag gear identification module is used for determining the tag gear of the current user;
and the delivery target determining module is used for determining the current user as a delivery target if the label gear of the current user is greater than or equal to the information delivery label gear.
Further, the device further comprises:
the throwing proportion determining module is used for determining the throwing proportion of the preset information throwing price of at least one throwing period of the current period if the current period is judged not to be the initial period in the current information throwing period; wherein, the throwing proportion is the ratio of the throwing times of the preset information throwing price to the total throwing times;
and the information delivery label gear adjusting module is used for determining the adjustment mode of the information delivery label gear relative to at least one delivered time period according to the magnitude relation between the delivery proportion and the gear adjusting dynamic threshold value of the current time period.
Further, the information delivery tag gear adjustment module includes:
the first information release tag gear adjusting unit is used for reducing the information release tag gear if the release proportion is larger than or equal to a gear adjusting dynamic threshold value of the current period;
and the second information delivery label gear adjusting unit is used for increasing the information delivery label gear when the delivery proportion is smaller than the gear adjusting dynamic threshold value of the current period.
Further:
the first information release tag gear adjusting unit is specifically configured to reduce the information release tag gear by one gear relative to at least one released time period when the release ratio is greater than or equal to a gear adjustment dynamic threshold value in the current time period and less than 2 times of the gear adjustment dynamic threshold value in the current time period;
the second information tag gear adjusting unit is specifically configured to raise the information tag gear by one gear for at least one released period when the release ratio is smaller than the gear adjustment dynamic threshold value of the current period and is greater than or equal to 0.5 times the gear adjustment dynamic threshold value of the current period.
Further:
the first information release tag gear adjusting unit is further specifically configured to reduce the information release tag gear by two gears relative to at least one released time period when the release ratio is greater than or equal to 2 times of a gear adjustment dynamic threshold value of the current time period;
the second information delivery tag gear adjusting unit is further specifically configured to raise the information delivery tag gear by two gears relative to at least one delivered time period when the delivery ratio is less than 0.5 times of the gear adjustment dynamic threshold value of the current time period.
Further, the gear adjustment dynamic threshold of the current time period is determined according to the gear adjustment dynamic threshold of at least one released time period, the distribution release amount of at least one released time period and the distribution release amount of the current time period.
Further, the gear adjustment dynamic threshold of the current period is determined by the gear adjustment dynamic threshold of at least one released period, the distribution release amount of at least one released period, and the distribution release amount of the current period, and includes:
calculating a gear adjustment dynamic threshold value of the current period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein Thres is a gear adjustment dynamic threshold value of the current period, lastThres is a gear adjustment dynamic threshold value of at least one released period, f1 is an allocated release amount of at least one released period, f2 is an allocated release amount of the current period, and δ is a gear adjustment dynamic threshold value calculation parameter.
In a third aspect, an embodiment of the disclosure provides an electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements a method for determining a target for delivery according to an embodiment of the disclosure when the computer program is executed by the processor.
In a fourth aspect, embodiments of the present disclosure provide a computer readable medium having stored thereon a computer program which, when executed by a processor, implements a method for determining a target for delivery according to embodiments of the present disclosure.
According to the technical scheme provided by the embodiment of the disclosure, the tag gear is put in through determining the information of the current time period; determining a label gear of a current user; and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target. By adopting the technical scheme provided by the disclosure, the information delivery target can be optimized, and the effect of information delivery income is improved.
Drawings
Fig. 1 is a flowchart of a method for determining a delivery target according to an embodiment of the present disclosure;
FIG. 2 is a flow chart of a method for determining a target for placement provided in accordance with an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of a device for determining a delivery target according to a second embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of an electronic device according to a third embodiment of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the present disclosure and not limiting thereof. It should be further noted that, for convenience of description, only some, but not all of the structures related to the present disclosure are shown in the drawings.
Before discussing exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart depicts steps as a sequential process, many of the steps may be implemented in parallel, concurrently, or with other steps. Furthermore, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figures. The processes may correspond to methods, functions, procedures, subroutines, and the like.
In the following embodiments, optional features and examples are provided in each embodiment at the same time, and the features described in the embodiments may be combined to form multiple alternatives, and each numbered embodiment should not be considered as only one technical solution.
Example 1
Fig. 1 is a flowchart of a method for determining a delivery target according to an embodiment of the present disclosure, where the method may be performed by a device for determining a delivery target according to an embodiment of the present disclosure, where the device may be implemented by software and/or hardware, and may be integrated in a terminal and a server for determining a delivery target.
As shown in fig. 1, the method for determining the delivery target includes:
s110, determining the information release tag gear of the current period.
In one information delivery period, the information delivery period may be divided into a plurality of periods according to the time length, for example, in 24 hours of each day, each 0.5 hour may be taken as one period, and then 48 periods are taken together in one day. The current time period can be the time period when information is about to be put, for example, 8 points are about to be put in earlier, and the information put tag gear of the time period from 8 points to 8 points for 30 minutes needs to be determined.
The label gear comprises a preset highest label gear and a preset lowest label gear, and at least one middle label gear between the preset highest label gear and the preset lowest label gear; the information delivery label gear is one gear among the preset highest label gear, the preset lowest label gear and the middle label gear.
It is understood that the label gear may be divided into a plurality of gears according to the labels by taking the fraction of the labels as the division basis of the gears. If the label score of a basketball fan of a certain user is 20, the label score of a football fan is 8, if the label gear of the basketball fan is more than 15 and is divided into 3, 10-15 is divided into 2, 5-10 is divided into 1 and 0-5 is divided into 0, the label gear of the basketball fan of the user can be 3, and if the label gear of the football fan is divided in the same way as the label gear of the basketball fan, the label gear of the football fan of the user is 1.
S120, determining the label gear of the current user.
The current user is the user who is about to determine whether the information is to be put in, so before the information is put in, the label gear of the user is determined. The user's tag gear may be determined from the user's tag score in a similar manner to the examples described above. The division score between each gear of the current period may be determined before the tag gear of the user is determined, and in this embodiment, the division scores of the gears of all the periods may be fixed or not fixed. For example, the confidence threshold for the current tag may be determined by the testing end, that is, if the user's tag score exceeds the confidence threshold, the user of the tag may be determined, such as whether the user is a basketball fan or a football fan. After the confidence threshold is determined, the division score can be determined according to the number of gears to be determined by the current tag, such as 10 gears, and a method of dividing the confidence threshold by 10 can be adopted to obtain the division score between each gear. After the division score is obtained, the label gear of the current user can be determined according to the label score of the current user.
S130, if the label gear of the current user is larger than or equal to the information delivery label gear, determining that the current user is a delivery target.
The tag gear of the current user is greater than or equal to the information delivery tag gear, that is, the tag gear of the user is greater than or equal to the information delivery tag gear, and in this case, it can be determined that the user is a delivery target.
Therefore, the technical scheme provided by the disclosure does not determine whether the user is an information delivery target only by a fixed label calibration method in the prior art, but flexibly determines according to the relationship between the label gear of the user and the information delivery label gear. And the information release gear can be adjusted, and the label gear of the user can be respectively determined to be a release target and a non-release target before and after adjustment. Therefore, the number of the target people for information delivery can be accurately and flexibly mastered, the range of information delivery can be improved, and the delivered range can be ensured to be the people interested in the delivered information.
In the technical scheme of the disclosure, the information throwing effect can be determined through data accumulation for a period of time, for example, the current throwing information is thrown for a certain period of time, such as one week, one half month and the like, after the originally aimed target crowd has contacted the throwing information for a certain time, the throwing target crowd is enlarged, so that the information throwing effect can be more effectively ensured, in addition, in the stage of data accumulation, further data statistics can be carried out on the users who are not thrown but have the labels of the type, thereby more accurate determination can be carried out when the label gear of the users is determined, and the information throwing effect is optimized.
According to the technical scheme provided by the embodiment of the disclosure, the tag gear is put in through determining the information of the current time period; determining a label gear of a current user; and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target. By adopting the technical scheme provided by the disclosure, the information delivery target can be optimized, and the effect of information delivery income is improved.
Fig. 2 is a flowchart of a method for determining a delivery target according to an embodiment of the present disclosure. The technical scheme is embodied on the basis of each alternative scheme in the technical scheme.
As shown in fig. 2, the method for determining the delivery target includes:
s210, if the current period is judged not to be the initial period in the current information delivery period, determining the delivery proportion of the preset information delivery price of at least one delivered period in the current period; the throwing proportion is the ratio of the throwing times of the preset information throwing price to the total throwing times.
If the current period is the initial period of the current information delivery period, an initial value may be set for the information delivery label gear of the current period, for example, if the label gear includes 10 gears in total, the label gear of the initial period may be determined to be 10 gears, or 8 gears, and so on.
If the current time period is judged not to be the initial time period, determining the throwing proportion of the preset information throwing price of at least one thrown time period of the current time period; the throwing proportion is the ratio of the throwing times of the preset information throwing price to the total throwing times.
The information delivery price can be determined before information delivery, and the information delivery price can be a purchase price for carrying out information delivery flow by taking bivalent as an actual bid in the information delivery bidding process. That is, if one information provider bids for 12 yuan, the highest bid for the current traffic, then that information provider obtains the purchase right for that traffic, and the actual purchase bid is the second highest bid for 10 yuan. This makes it possible to make a case where the actual bid is a number of times less than the predetermined information delivery price among all the delivery times. According to the scheme, the speed of current information delivery is determined by calculating the ratio of the times of preset information delivery prices in all delivery times, when the information delivery speed is low, the gear can be adjusted downwards, the crowd of information delivery is enlarged, and when the information delivery speed is high, the gear is adjusted upwards, so that the crowd of information delivery is reduced. The beneficial effect of setting like this is that can carry out the control of throwing the crowd according to the speed of information throwing, avoid appearing that information throwing volume is not enough to and information throwing consumes too fast and lead to inhomogeneous condition of throwing.
S220, determining the adjustment mode of the information delivery label gear relative to at least one delivered time period according to the magnitude relation between the delivery proportion and the gear adjustment dynamic threshold of the current time period.
Wherein the gear adjustment dynamic threshold is a switchable threshold and not a fixed value. Moreover, the gear adjustment dynamic threshold may be different during different periods of one information delivery cycle. The advantage of this arrangement is that the disadvantage that the adjustment threshold value of all time periods is normalized so that the adjustment threshold value cannot be applied to all information delivery situations can be avoided.
After the throwing proportion is determined, the adjusting mode of the information throwing label gear relative to at least one throwing period is determined according to the size relation between the throwing proportion and the gear adjusting dynamic threshold value of the current period.
In the scheme, at least one released time period can be the previous time period of the current time period, and the two time periods have continuity, so that the released target crowd can be adjusted more timely, and the problem that the previous time period or the current time period needs to be solved can be solved by the adjustment result more timely. Meanwhile, if the data of the previous period is used as the adjustment basis in one throwing period, the speed of information throwing and the target crowd can be controlled more.
In this technical solution, preferably, determining the adjustment mode of the information release gear with respect to at least one released period according to the magnitude relation between the release ratio and the gear adjustment dynamic threshold of the current period includes: if the putting proportion is larger than or equal to a gear adjustment dynamic threshold value of the current period, the information putting label gear is lowered; and when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised.
The advantage of this arrangement is that it is possible to determine whether to make an up-shift or a down-shift adjustment to the gear according to the magnitude relation between the launch ratio and the gear adjustment dynamic threshold. Before the gear is adjusted, or before the magnitude of the throwing proportion and the gear adjustment dynamic threshold is determined, the current gear can be determined, whether the current gear is the highest gear or the lowest gear is determined, if the current gear is the highest gear, the gear cannot be adjusted in a rising mode, and if the current gear is the lowest gear, the gear cannot be adjusted in a lowering mode.
S230, determining the information delivery label gear of the current period.
S240, determining the label gear of the current user.
S250, if the label gear of the current user is larger than or equal to the information delivery label gear, determining that the current user is a delivery target.
On the basis of the technical scheme, the scheme for determining whether the tag gear needs to be adjusted according to the relation between the throwing proportion and the gear adjustment dynamic threshold is provided. The method has the advantages that whether the user is a throwing target can be determined under the condition of gear adjustment, whether the label gear is adjusted can be determined according to the information throwing speed, the throwing amount of an information throwing person and the budget requirement can be met, and the thrown information can be thrown according to the preference degree of the user. The dynamic regulation and control of information release are realized, and the effect of information release is optimized.
In the above technical solutions, preferably, the gear adjustment dynamic threshold of the current period is determined according to at least one gear adjustment dynamic threshold of the released period, the distribution release amount of the released period, and the distribution release amount of the current period. The gear adjustment dynamic threshold values of the current time period and the at least one released time period can be the same or different. The allocation put amount may be the amount of information put expected in each period in one cycle. The setting has the advantages that the gear dynamic adjustment threshold value of each time period can be determined according to the quantity of the distributed throwing quantity of each time period, and the speed of information throwing can be controlled more reasonably.
In this technical solution, the gear adjustment dynamic threshold of the current period is determined by at least one gear adjustment dynamic threshold of the released period, at least one allocated release amount of the released period, and the allocated release amount of the current period, and includes:
calculating a gear adjustment dynamic threshold value of the current period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein Thres is a gear adjustment dynamic threshold value of the current period, last Thres is a gear adjustment dynamic threshold value of at least one released period, f1 is an allocated release amount of at least one released period, f2 is an allocated release amount of the current period, and delta is a gear adjustment dynamic threshold value calculation parameter. Wherein the value of delta can be determined according to actual requirements or experimental data.
In the above technical solutions, preferably, when the release ratio is greater than or equal to a gear adjustment dynamic threshold value in the current period, the information release tag gear is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised, including: when the release proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period and smaller than 2 times of the gear adjustment dynamic threshold value of the current time period, the information release label gear is lowered by one gear relative to at least one released time period; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period and is larger than or equal to 0.5 times of the gear adjustment dynamic threshold value of the current time period, the information release label gear is raised by one gear relative to at least one released time period.
In the above technical solutions, preferably, when the release ratio is greater than or equal to a gear adjustment dynamic threshold value in the current period, the information release tag gear is reduced; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised, including: when the release proportion is more than or equal to 2 times of a gear adjustment dynamic threshold value of the current period, the information release label gear is reduced by two gears relative to at least one released period; and when the release proportion is smaller than 0.5 times of the gear adjustment dynamic threshold value of the current period, the information release label gear is raised by two gears relative to at least one released period.
The multiple relation between the throwing proportion and the gear adjustment dynamic threshold value of the current period can be used as the basis of gear adjustment, and the setting has the advantages that one gear can be adjusted, a plurality of gears can be adjusted, and gear adjustment under the condition of large fluctuation range can be adapted.
Example two
Fig. 3 is a schematic structural diagram of a device for determining a delivery target according to a second embodiment of the present disclosure. As shown in fig. 3, the device for determining a delivery target includes:
a tag gear determining module 310 for determining a tag gear of information delivery in a current period;
a user tag gear identification module 320, configured to determine a tag gear of a current user;
the delivery target determining module 330 is configured to determine that the current user is a delivery target if the tag gear of the current user is greater than or equal to the information delivery tag gear.
According to the technical scheme provided by the embodiment of the disclosure, the tag gear is put in through determining the information of the current time period; determining a label gear of a current user; and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target. By adopting the technical scheme provided by the disclosure, the information delivery target can be optimized, and the effect of information delivery income is improved.
On the basis of the above embodiments, optionally, the apparatus further includes:
the throwing proportion determining module is used for determining the throwing proportion of the preset information throwing price of at least one throwing period of the current period if the current period is judged not to be the initial period in the current information throwing period; wherein, the throwing proportion is the ratio of the throwing times of the preset information throwing price to the total throwing times;
and the information delivery label gear adjusting module is used for determining the adjustment mode of the information delivery label gear relative to at least one delivered time period according to the magnitude relation between the delivery proportion and the gear adjusting dynamic threshold value of the current time period.
Based on the above embodiments, optionally, the information delivery tag gear adjustment module includes:
the first information release tag gear adjusting unit is used for reducing the information release tag gear if the release proportion is larger than or equal to a gear adjusting dynamic threshold value of the current period;
and the second information delivery label gear adjusting unit is used for increasing the information delivery label gear when the delivery proportion is smaller than the gear adjusting dynamic threshold value of the current period.
Based on the above embodiments, the method may optionally:
the first information release tag gear adjusting unit is specifically configured to reduce the information release tag gear by one gear relative to at least one released time period when the release ratio is greater than or equal to a gear adjustment dynamic threshold value in the current time period and less than 2 times of the gear adjustment dynamic threshold value in the current time period;
the second information tag gear adjusting unit is specifically configured to raise the information tag gear by one gear for at least one released period when the release ratio is smaller than the gear adjustment dynamic threshold value of the current period and is greater than or equal to 0.5 times the gear adjustment dynamic threshold value of the current period.
Based on the above embodiments, the method may optionally:
the first information release tag gear adjusting unit is further specifically configured to reduce the information release tag gear by two gears relative to at least one released time period when the release ratio is greater than or equal to 2 times of a gear adjustment dynamic threshold value of the current time period;
the second information delivery tag gear adjusting unit is further specifically configured to raise the information delivery tag gear by two gears relative to at least one delivered time period when the delivery ratio is less than 0.5 times of the gear adjustment dynamic threshold value of the current time period.
On the basis of the above embodiments, optionally, the gear adjustment dynamic threshold of the current period is determined according to the gear adjustment dynamic threshold of the at least one released period, the distribution release amount of the at least one released period, and the distribution release amount of the current period.
On the basis of the above embodiments, optionally, the gear adjustment dynamic threshold of the current period is determined by at least one gear adjustment dynamic threshold of the released period, an allocated release amount of the at least one released period, and an allocated release amount of the current period, including:
calculating a gear adjustment dynamic threshold value of the current period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein Thres is a gear adjustment dynamic threshold value of the current period, lastThres is a gear adjustment dynamic threshold value of at least one released period, f1 is an allocated release amount of at least one released period, f2 is an allocated release amount of the current period, and δ is a gear adjustment dynamic threshold value calculation parameter.
The product can execute the method provided by any embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of executing the method.
Example III
Fig. 4 is a schematic structural diagram of an electronic device according to a third embodiment of the present disclosure. Referring now to fig. 4, a schematic diagram of an electronic device 400 suitable for use in implementing embodiments of the present disclosure is shown. The electronic devices in the embodiments of the present disclosure may include, but are not limited to, electronic devices such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle electronic devices (e.g., in-vehicle navigation electronic devices), and the like, as well as stationary electronic devices such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 4 is merely an example and should not be construed to limit the functionality and scope of use of the disclosed embodiments.
As shown in fig. 4, the electronic device 400 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 401, which may perform various suitable actions and processes according to a program stored in a Read Only Memory (ROM) 402 or a program loaded from a storage means 408 into a Random Access Memory (RAM) 403. In the RAM 403, various programs and data necessary for the operation of the electronic device 400 are also stored. The processing device 401, the ROM402, and the RAM 403 are connected to each other by a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
In general, the following devices may be connected to the I/O interface 405: input devices 406 including, for example, a touch screen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 407 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 408 including, for example, magnetic tape, hard disk, etc.; and a communication device 409. The communication means 409 may allow the electronic device 400 to communicate with other devices wirelessly or by wire to exchange data. While fig. 4 shows an electronic device 400 having various means, it is to be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may be implemented or provided instead.
In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via communications device 409, or from storage 408, or from ROM 402. The above-described functions defined in the methods of the embodiments of the present disclosure are performed when the computer program is executed by the processing device 401.
It should be noted that the computer readable medium described in the present disclosure may be a computer readable signal medium or a computer readable medium, or any combination of the two. The computer readable medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this disclosure, a computer-readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present disclosure, however, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may be any computer readable medium that is not a computer readable medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, fiber optic cables, RF (radio frequency), and the like, or any suitable combination of the foregoing.
The computer readable medium may be contained in the electronic device; or may exist alone without being incorporated into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining the information delivery label gear of the current period; determining a label gear of a current user; and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target.
Alternatively, the computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to: determining the information delivery label gear of the current period; determining a label gear of a current user; and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target.
Computer program code for carrying out operations of the present disclosure may be written in one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of remote computers, the remote computer may be connected to the user computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer.
The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units involved in the embodiments of the present disclosure may be implemented by means of software, or may be implemented by means of hardware. The names of the modules and units do not limit the modules and units themselves in some cases.
The foregoing description is only of the preferred embodiments of the present disclosure and description of the principles of the technology being employed. It will be appreciated by persons skilled in the art that the scope of the disclosure referred to in this disclosure is not limited to the specific combinations of features described above, but also covers other embodiments which may be formed by any combination of features described above or equivalents thereof without departing from the spirit of the disclosure. Such as those described above, are mutually substituted with the technical features having similar functions disclosed in the present disclosure (but not limited thereto).

Claims (10)

1. The method for determining the delivery target is characterized by comprising the following steps:
determining an information delivery tag gear of the current period, wherein the information delivery tag gear takes the fraction of tags as a division basis of the gears, and the information delivery tag gear is divided into a plurality of gears according to the tags;
determining a label gear of a current user, wherein the label gear of the current user takes the label score as a division basis of the gear, and dividing the user into corresponding label gears according to the label score of the user; the label score of the user reflects the preference degree of the user to different main bodies;
and if the label gear of the current user is greater than or equal to the information delivery label gear, determining that the current user is a delivery target.
2. The method of claim 1, wherein prior to determining the information delivery tag gear for the current time period, the method further comprises:
if the current time period is not the initial time period in the current information delivery period, determining the delivery proportion of the preset information delivery price of at least one delivered time period in the current time period; wherein, the throwing proportion is the ratio of the throwing times of the preset information throwing price to the total throwing times;
and determining the adjustment mode of the information release tag gear relative to at least one released time period according to the magnitude relation between the release proportion and the gear adjustment dynamic threshold of the current time period.
3. The method of claim 2, wherein determining the manner in which the information delivery gear is adjusted relative to at least one delivered time period based on the magnitude relation of the delivery ratio to the gear adjustment dynamic threshold for the current time period comprises:
if the putting proportion is larger than or equal to a gear adjustment dynamic threshold value of the current period, the information putting label gear is lowered;
and when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised.
4. A method according to claim 3, wherein when the launch proportion is greater than or equal to a gear adjustment dynamic threshold for the current period, then the information launch tag gear is lowered; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised, including:
when the release proportion is larger than or equal to the gear adjustment dynamic threshold value of the current time period and smaller than 2 times of the gear adjustment dynamic threshold value of the current time period, the information release label gear is lowered by one gear relative to at least one released time period;
when the release proportion is smaller than the gear adjustment dynamic threshold value of the current time period and is larger than or equal to 0.5 times of the gear adjustment dynamic threshold value of the current time period, the information release label gear is raised by one gear relative to at least one released time period.
5. A method according to claim 3, wherein when the launch proportion is greater than or equal to a gear adjustment dynamic threshold for the current period, then the information launch tag gear is lowered; when the release proportion is smaller than the gear adjustment dynamic threshold value of the current period, the information release label gear is raised, including:
when the release proportion is more than or equal to 2 times of a gear adjustment dynamic threshold value of the current period, the information release label gear is reduced by two gears relative to at least one released period;
and when the release proportion is smaller than 0.5 times of the gear adjustment dynamic threshold value of the current period, the information release label gear is raised by two gears relative to at least one released period.
6. A method according to claim 3, wherein the gear adjustment dynamic threshold for the current time period is determined based on the gear adjustment dynamic threshold for the at least one dosed time period, the allocated dose for the at least one dosed time period, and the allocated dose for the current time period.
7. The method of claim 6, wherein the current time period gear adjustment dynamic threshold is determined by at least one of the released time period gear adjustment dynamic threshold, at least one of the released time period dispensing amounts, and the current time period dispensing amounts, comprising:
calculating a gear adjustment dynamic threshold value of the current period by adopting the following formula:
Thres＝LastThres×[1+δ×log(f1/f2)]；
wherein Thres is a gear adjustment dynamic threshold value of the current period, last Thres is a gear adjustment dynamic threshold value of at least one released period, f1 is an allocated release amount of at least one released period, f2 is an allocated release amount of the current period, and delta is a gear adjustment dynamic threshold value calculation parameter.
8. A delivery target determining apparatus, comprising:
the information delivery tag gear takes the fraction of the tag as a division basis of the gear, and is divided into a plurality of gears according to the information delivered by the tag;
the user tag gear identification module is used for determining a tag gear of a current user, wherein the tag gear of the current user takes the score of a tag as a division basis of the gear, and the user is divided into corresponding tag gears according to the tag score of the user; the label score of the user reflects the preference degree of the user to different main bodies;
and the delivery target determining module is used for determining the current user as a delivery target if the label gear of the current user is greater than or equal to the information delivery label gear.
9. A computer readable medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements a method of determining a target for delivery according to any one of claims 1-7.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method of determining a target for delivery according to any one of claims 1-7 when executing the computer program.
CN201811198122.0A 2018-10-15 2018-10-15 Method and device for determining delivery target, electronic equipment and readable medium Active CN111047342B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201811198122.0A CN111047342B (en) 2018-10-15 2018-10-15 Method and device for determining delivery target, electronic equipment and readable medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201811198122.0A CN111047342B (en) 2018-10-15 2018-10-15 Method and device for determining delivery target, electronic equipment and readable medium

Publications (2)

Publication Number Publication Date
CN111047342A CN111047342A (en) 2020-04-21
CN111047342B true CN111047342B (en) 2023-05-23

Family

ID=70230199

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201811198122.0A Active CN111047342B (en) 2018-10-15 2018-10-15 Method and device for determining delivery target, electronic equipment and readable medium

Country Status (1)

Country Link
CN (1) CN111047342B (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111681048A (en) * 2020-06-02 2020-09-18 北京深演智能科技股份有限公司 Method and apparatus for testing products
CN111932313B (en) * 2020-08-21 2024-05-31 深圳市智胜科技信息有限公司 Advertisement playing method and device

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104217334A (en) * 2013-06-05 2014-12-17 北京京东尚科信息技术有限公司 Product information recommendation method, device and system
CN105893440A (en) * 2015-12-15 2016-08-24 乐视网信息技术（北京）股份有限公司 Associated application recommendation method and apparatus
CN106354822A (en) * 2016-08-30 2017-01-25 五八同城信息技术有限公司 Method and device for acquiring target user
CN106469210A (en) * 2016-09-02 2017-03-01 腾讯科技（深圳）有限公司 The methods of exhibiting of media categories label and device
CN106874314A (en) * 2015-12-14 2017-06-20 腾讯科技（深圳）有限公司 The method and apparatus of information recommendation
CN107566467A (en) * 2017-08-24 2018-01-09 广东欧珀移动通信有限公司 Information recommendation method, device, terminal device and storage medium
CN107688639A (en) * 2017-08-24 2018-02-13 努比亚技术有限公司 Using recommendation method, server and computer-readable recording medium
CN108345630A (en) * 2017-12-27 2018-07-31 北京字节跳动网络技术有限公司 Method, apparatus, intelligent terminal and the readable storage medium storing program for executing of digital content push
CN108510303A (en) * 2017-04-19 2018-09-07 腾讯科技（深圳）有限公司 Advertisement placement method and device

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104217334A (en) * 2013-06-05 2014-12-17 北京京东尚科信息技术有限公司 Product information recommendation method, device and system
CN106874314A (en) * 2015-12-14 2017-06-20 腾讯科技（深圳）有限公司 The method and apparatus of information recommendation
CN105893440A (en) * 2015-12-15 2016-08-24 乐视网信息技术（北京）股份有限公司 Associated application recommendation method and apparatus
CN106354822A (en) * 2016-08-30 2017-01-25 五八同城信息技术有限公司 Method and device for acquiring target user
CN106469210A (en) * 2016-09-02 2017-03-01 腾讯科技（深圳）有限公司 The methods of exhibiting of media categories label and device
CN108510303A (en) * 2017-04-19 2018-09-07 腾讯科技（深圳）有限公司 Advertisement placement method and device
CN107566467A (en) * 2017-08-24 2018-01-09 广东欧珀移动通信有限公司 Information recommendation method, device, terminal device and storage medium
CN107688639A (en) * 2017-08-24 2018-02-13 努比亚技术有限公司 Using recommendation method, server and computer-readable recording medium
CN108345630A (en) * 2017-12-27 2018-07-31 北京字节跳动网络技术有限公司 Method, apparatus, intelligent terminal and the readable storage medium storing program for executing of digital content push

Also Published As

Publication number Publication date
CN111047342A (en) 2020-04-21

Similar Documents

Publication Publication Date Title
CN109348237B (en) Live broadcast room management method and device, server and storage medium
US10911802B2 (en) Media file pushing method, media file server, and media file pushing system
CN110264262B (en) Data processing method and device based on user behavior and electronic equipment
CN110765354A (en) Information pushing method and device, electronic equipment and storage medium
CN111159536B (en) Method and device for pushing presentation information in reading application
CN111047342B (en) Method and device for determining delivery target, electronic equipment and readable medium
CN111008327B (en) Method and device for pushing books in reading application
CN111857518A (en) Method and device for canceling image editing operation, electronic equipment and medium
CN110162394B (en) Media object playing method and device, electronic equipment and storage medium
US20180249017A1 (en) Data Usage Based Data Transfer Determination
CN113766303B (en) Multi-screen interaction method, device, equipment and storage medium
CN111724181B (en) Information pushing method and device, medium and electronic equipment
US11750876B2 (en) Method and apparatus for determining object adding mode, electronic device and medium
CN111091402A (en) Value data adjusting method and device, electronic equipment and readable medium
CN113837814B (en) Method and device for predicting quantity of released resources, readable medium and electronic equipment
CN111062734B (en) Method and device for reordering delivery information, electronic equipment and readable medium
CN111178929A (en) Value adjusting method and device for display information, electronic equipment and readable medium
CN112416989A (en) Management method and device of Internet performance broker platform and electronic equipment
CN111177524A (en) Method and device for determining value of display information, electronic equipment and readable medium
WO2022218191A1 (en) Method and apparatus for displaying amount of charge, storage medium, and terminal device
CN110619079A (en) Method and device for pushing information
CN113283941B (en) Advertisement putting method and device, storage medium and electronic equipment
CN111277888B (en) Video management method and device, electronic equipment and storage medium
CN116308538B (en) Method for processing release of message, electronic equipment and readable storage medium
CN111724177B (en) Playing authority ordering method and device, storage medium and electronic equipment

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant