CN110619079A - Method and device for pushing information - Google Patents

Method and device for pushing information Download PDF

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Publication number
CN110619079A
CN110619079A CN201910539149.XA CN201910539149A CN110619079A CN 110619079 A CN110619079 A CN 110619079A CN 201910539149 A CN201910539149 A CN 201910539149A CN 110619079 A CN110619079 A CN 110619079A
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China
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information
preset interval
sets
interval
values
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CN201910539149.XA
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CN110619079B (en
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不公告发明人
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Beijing Youzhuju Network Technology Co Ltd
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Beijing Infinite Light Field Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

Abstract

The embodiment of the disclosure discloses a method and a device for pushing information. One embodiment of the method comprises: for the information sets in at least two information sets, respectively setting numerical values belonging to a first preset interval for each information in the information sets, so that at least two numerical values in the numerical values respectively corresponding to each information in the information sets are uniformly distributed in a sub-interval of the first preset interval; selecting information of which the corresponding numerical value belongs to a second preset interval from an information total set consisting of at least two information sets as candidate information to obtain a candidate information set, wherein the second preset interval is a sub-interval of the first preset interval; and selecting information from the candidate information set as information to be pushed, and pushing the information to be pushed. The implementation mode realizes flexible selection of information in different information sets and reduces the selection times required for obtaining the candidate information sets.

Description

Method and device for pushing information
Technical Field
The embodiment of the disclosure relates to the technical field of computers, in particular to a method and a device for pushing information.
Background
In some scenarios of pushing information, information of various categories needs to be pushed to a user, so as to ensure diversification of the pushed information browsed by the user and avoid that the user only browses information of few categories.
Generally, a certain number of pieces of information are selected from the information sets of various categories as the information to be pushed. Since the number of times information is selected from the information set increases with the number of categories of information, and the efficiency of obtaining information to be pushed decreases with the number of times information is selected from the information set, the efficiency of this way of pushing information decreases with the number of categories of information.
Disclosure of Invention
The embodiment of the disclosure provides a method and a device for pushing information.
In a first aspect, an embodiment of the present disclosure provides a method for pushing information, where the method includes: for the information sets in at least two information sets, respectively setting numerical values belonging to a first preset interval for each information in the information sets, so that at least two numerical values in the numerical values respectively corresponding to each information in the information sets are uniformly distributed in a sub-interval of the first preset interval; selecting information of which the corresponding numerical value belongs to a second preset interval from an information total set consisting of at least two information sets as candidate information to obtain a candidate information set, wherein the second preset interval is a sub-interval of the first preset interval; and selecting information from the candidate information set as information to be pushed, and pushing the information to be pushed.
In some embodiments, the values corresponding to the respective information in the information set are uniformly distributed in the first preset interval.
In some embodiments, after setting a value belonging to a first preset interval for each piece of information in the set of information, the method for pushing information further includes: for the information in the information set, updating a numerical value corresponding to the information, wherein a difference value between the numerical value corresponding to the information and the updated numerical value corresponding to the information is smaller than a preset threshold value, and the updated numerical value corresponding to the information belongs to a first preset interval; and selecting information of which the corresponding numerical value belongs to a second preset interval from an information total set consisting of at least two information sets as candidate information, wherein the information comprises the following steps: and selecting information corresponding to the updated numerical value belonging to a second preset interval from an information total set consisting of at least two information sets as candidate information.
In some embodiments, setting a value belonging to a first preset interval for each piece of information in the set of information includes: acquiring attribute values of preset attributes corresponding to each piece of information in the information set respectively; and respectively setting numerical values belonging to a first preset interval for each piece of information in the information set according to the attribute value of the preset attribute corresponding to each piece of information in the information set.
In some embodiments, setting a value belonging to a first preset interval for each piece of information in the set of information includes: in response to determining that the information set is a target information set, respectively setting numerical values belonging to a third preset interval for each piece of information in the information set, so that at least two numerical values in the numerical values respectively corresponding to each piece of information in the information set are uniformly distributed in the third preset interval, wherein the third preset interval is a true subinterval of the first preset interval; and in response to determining that the information set is not the target information set, respectively setting values belonging to a first preset interval for each piece of information in the information set, so that at least two values of the values respectively corresponding to each piece of information in the information set are uniformly distributed in a sub-interval of the first preset interval.
In some embodiments, setting a value belonging to a first preset interval for each piece of information in the set of information includes: in response to determining that the information set includes non-candidate information, respectively setting target values for the non-candidate information included in the information set, and respectively setting values belonging to a first preset interval for each of the information included in the information set except for the non-candidate information, wherein the target values do not belong to a second preset interval.
In some embodiments, the at least two sets of information comprise pre-specified sets of information; the method for pushing information further comprises the following steps: for a pre-specified information set included in at least two information sets, selecting a preset number of information from the pre-specified information set, and pushing the selected information.
In a second aspect, an embodiment of the present disclosure provides an apparatus for pushing information, the apparatus including: the setting unit is configured to set numerical values belonging to a first preset interval for each information in at least two information sets respectively, so that at least two numerical values in the numerical values respectively corresponding to each information in the information sets are uniformly distributed in a sub-interval of the first preset interval; the information processing device comprises a selecting unit and a processing unit, wherein the selecting unit is configured to select information of which corresponding numerical values belong to a second preset interval from an information total set consisting of at least two information sets as candidate information to obtain a candidate information set, and the second preset interval is a sub-interval of the first preset interval; the first pushing unit is configured to select information from the candidate information set as information to be pushed and push the information to be pushed.
In some embodiments, the values corresponding to the respective information in the information set are uniformly distributed in the first preset interval.
In some embodiments, the above apparatus for pushing information further includes: the updating unit is configured to update a value corresponding to the information for the information in the information set, wherein a difference value between the value corresponding to the information and the updated value corresponding to the information is smaller than a preset threshold value, and the updated value corresponding to the information belongs to a first preset interval; and the selecting unit is further configured to select information, of which the corresponding updated value belongs to a second preset interval, from an information total set consisting of at least two information sets as the candidate information.
In some embodiments, the setting unit is further configured to: acquiring attribute values of preset attributes corresponding to each piece of information in the information set respectively; and respectively setting numerical values belonging to a first preset interval for each piece of information in the information set according to the attribute value of the preset attribute corresponding to each piece of information in the information set.
In some embodiments, the setting unit is further configured to: in response to determining that the information set is a target information set, respectively setting numerical values belonging to a third preset interval for each piece of information in the information set, so that at least two numerical values in the numerical values respectively corresponding to each piece of information in the information set are uniformly distributed in the third preset interval, wherein the third preset interval is a true subinterval of the first preset interval; and in response to determining that the information set is not the target information set, respectively setting values belonging to a first preset interval for each piece of information in the information set, so that at least two values of the values respectively corresponding to each piece of information in the information set are uniformly distributed in a sub-interval of the first preset interval.
In some embodiments, the setting unit is further configured to: in response to determining that the information set includes non-candidate information, respectively setting target values for the non-candidate information included in the information set, and respectively setting values belonging to a first preset interval for each of the information included in the information set except for the non-candidate information, wherein the target values do not belong to a second preset interval.
In some embodiments, the at least two sets of information comprise pre-specified sets of information; and the above apparatus for pushing information further comprises: a second pushing unit configured to select a preset number of pieces of information from a pre-specified information set included in the at least two information sets, and push the selected pieces of information, for the pre-specified information set.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; storage means for storing one or more programs; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any implementation of the first aspect.
In a fourth aspect, embodiments of the present disclosure provide a computer-readable medium on which a computer program is stored, which computer program, when executed by a processor, implements the method as described in any of the implementations of the first aspect.
The method and the device for pushing information provided by the embodiment of the disclosure set the values in the first preset interval for the information in different information sets respectively, and at least two values in the values corresponding to each information in the same information set are uniformly distributed in the subintervals of the first preset interval, and can determine the distribution condition of the information in different information sets in the same interval according to the values of the information in different information sets, so as to control the distribution condition of the information in different information sets in the same interval by controlling the values in the same interval, which are set for the information in different information sets respectively, and further select the information meeting the application requirement as the candidate information set at one time by specifying the value range corresponding to the information, thereby realizing flexible selection of the information in different information sets, and reducing the selection times required for obtaining the candidate information set, the efficiency of obtaining the candidate information set is improved, and the efficiency of pushing information is further improved.
Drawings
Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present disclosure may be applied;
FIG. 2 is a flow diagram for one embodiment of a method for pushing information, according to the present disclosure;
FIG. 3 is a schematic diagram of one application scenario of a method for pushing information according to an embodiment of the present disclosure;
FIG. 4 is a flow diagram of yet another embodiment of a method for pushing information according to the present disclosure;
FIG. 5 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information in accordance with the present disclosure;
FIG. 6 is a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 shows an exemplary architecture 100 to which embodiments of the method for pushing information or the apparatus for pushing information of the present disclosure may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The terminal devices 101, 102, 103 interact with a server 105 via a network 104 to receive or send messages or the like. Various client applications may be installed on the terminal devices 101, 102, 103. For example, search-type applications, shopping-type applications, web browser applications, social platform software, content sharing-type applications, and the like.
The terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices including, but not limited to, smart phones, tablet computers, e-book readers, laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, such as a server providing back-end support for client applications installed on the terminal devices 101, 102, 103. The server 105 may select information from at least two information sets to obtain a candidate information set, and select information from the candidate information set to push to the terminal device 101, 102, 103.
It should be noted that the method for pushing information provided by the embodiment of the present disclosure is generally performed by the server 105, and accordingly, the apparatus for pushing information is generally disposed in the server 105.
It should also be noted that the terminal devices 101, 102, 103 may also process information in at least two information sets to obtain candidate information sets, and present selected information from the candidate information sets to the user. At this time, the method for pushing information may also be executed by the terminal devices 101, 102, 103, and accordingly, the means for pushing information may also be provided in the terminal devices 101, 102, 103. At this point, the exemplary system architecture 100 may not have the server 105 and the network 104.
The server 105 may be hardware or software. When the server 105 is hardware, it may be implemented as a distributed server cluster composed of a plurality of servers, or may be implemented as a single server. When the server 105 is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present disclosure is shown. The method for pushing the information comprises the following steps:
step 201, for at least two information sets, setting a numerical value belonging to a first preset interval for each information in the information set.
In the present embodiment, the information in the information set may be various types of information. For example, the information may be video, audio, images, articles, and so forth. The at least two information sets may be pre-specified by a technician or may be selected according to preset selection conditions.
Optionally, the category to which each of the at least two information sets belongs may be different according to a preset category division manner. The classification manner may be determined according to actual application requirements.
For example, the information sets may be divided by the types of information in the information sets, and in this case, the at least two information sets may include an information set composed of video, an information set composed of images, and the like. For another example, the information sets may be divided according to the content of the information in the information sets, and in this case, the at least two information sets may include an information set composed of science information, an information set composed of literature information, and the like.
Of course, two or more of the division modes may be combined to divide the different categories. For example, the type and content of the information in the information sets may be combined, in which case the at least two information sets may include an information set consisting of a video of a science and technology class, an information set consisting of a video of a literature class, an information set consisting of an image of a science and technology class, an information set consisting of an image of a literature class, and the like.
In this embodiment, the first preset interval may be a value interval preset by a technician. For example, the first preset interval may be between 0 and 1.
For the information sets of the at least two information sets, the executing body (e.g., the server 105 shown in fig. 1) of the method for pushing information may set values belonging to a first preset interval for the information in each information set, respectively, so that at least two values of the values corresponding to the respective information in each information set are uniformly distributed in a sub-interval of the first preset interval.
Taking one of the information sets as an example, optionally, numerical values may be respectively set for each piece of information in the information set, so that the numerical values respectively corresponding to each piece of information in the information set are uniformly distributed in the first preset interval. In this case, generally, the numerical values corresponding to the respective pieces of information in the information set may be different.
For example, the set of information includes four pieces of information. The first preset interval is 0 to 1. Then, a value of 0.2 may be set for one of the information sets, a value of 0.4 may be set for one of the information sets, a value of 0.6 may be set for one of the information sets, and a value of 0.8 may be set for another of the information sets.
It should be understood that, when setting a numerical value for the information in the information set, the numerical value may include one or two end points of the first preset interval or may not include the end point of the first preset interval according to an actual application requirement or a requirement preset by a technician.
Still taking one of the information sets as an example, optionally, a numerical value may be respectively set for each piece of information in the information set, so that the numerical values respectively corresponding to each piece of information in the information set are uniformly distributed in the true subinterval of the first preset interval. In this case, generally, the numerical values corresponding to the respective pieces of information in the information set may be different.
For example, the set of information includes four pieces of information. The first preset interval is 0 to 1, and the true subinterval of the first preset interval is 0.5 to 1. Then, a value of 0.6 may be set for one of the information sets, a value of 0.7 may be set for one of the information sets, a value of 0.8 may be set for one of the information sets, and a value of 0.9 may be set for another of the information sets.
Still taking one of the information sets as an example, optionally, numerical values may be respectively set for each piece of information in the information set, so that partial numerical values (at least two numerical values) in the numerical values respectively corresponding to each piece of information in the information set are uniformly distributed in the first preset interval. In this case, in general, some of the values corresponding to the respective information in the information set that are uniformly distributed in the first preset interval may be different, and other values of the values corresponding to the respective information in the information set may be different, or may be partially or entirely the same.
For example, the set of information includes four pieces of information. The first preset interval is 0 to 1. Then, a third of the numerical value may be set for one of the information sets, and a second of the numerical value may be set for one of the information sets, so that the numerical values corresponding to the two pieces of information are uniformly distributed in the first preset interval. Meanwhile, any value between 0 and 1 may be set for the other two pieces of information in the information set, and the values corresponding to the other two pieces of information in the information set may be the same or different.
Still taking one of the information sets as an example, optionally, values may be respectively set for each piece of information in the information set, so that partial values (at least two values) in the values respectively corresponding to each piece of information in the information set are uniformly distributed in a true subinterval of the first preset interval. In this case, in general, some of the values corresponding to the respective information in the information set that are uniformly distributed in the first preset interval may be different, and other values of the values corresponding to the respective information in the information set may be different, or may be partially or completely the same.
For example, the set of information includes four pieces of information. The first preset interval is 0 to 1, and the true subinterval of the first preset interval is 0.5 to 1. Then, a value of two-thirds may be set for one of the information sets, and a value of five-sixths may be set for one of the information sets, so that the values corresponding to the two pieces of information are uniformly distributed in the true subinterval of the first preset interval. Meanwhile, any value between 0 and 1 may be set for the other two pieces of information in the information set, and the values corresponding to the other two pieces of information in the information set may be the same or different.
The information in the at least two information sets may be set to the corresponding numerical values in the same manner or in different manners.
For example, the at least two sets of information include a first set of information and a second set of information. At this time, corresponding values may be set for each piece of information in the first information set, so that the corresponding values of each piece of information in the first information set are uniformly distributed in a sub-interval of the first preset interval. Meanwhile, corresponding values can be set for each piece of information in the second information set respectively, so that the values corresponding to each piece of information in the second information set are uniformly distributed in the sub-interval of the first preset interval.
For another example, corresponding values may be set for each piece of information in the first information set, so that the corresponding values of each piece of information in the first information set are uniformly distributed in a sub-interval of the first preset interval. Meanwhile, corresponding values can be set for each piece of information in the second information set respectively, so that the values corresponding to each piece of information in the second information set are uniformly distributed in the true subinterval of the first preset interval.
In some optional implementation manners of this embodiment, a numerical value belonging to a first preset interval may be set for each piece of information in any one of the at least two information sets, so that the numerical values corresponding to each piece of information in any one of the information sets are uniformly distributed in the first preset interval.
At this time, for any sub-interval of the first preset interval, the ratio of the number of information in the sub-interval of the corresponding numerical value in the different information sets is close to the ratio of the number of information contained in the different information sets.
Step 202, selecting information of which the corresponding numerical value belongs to a second preset interval from an information total set consisting of at least two information sets as candidate information to obtain a candidate information set.
In this embodiment, the second predetermined interval may be a sub-interval of the first predetermined interval. The second preset interval may be preset by a technician. The information in each of the at least two information sets corresponds to a set value, and the value corresponding to each information determines the distribution condition of the value corresponding to each information in different information sets in the first preset interval, so that the value range of the value corresponding to the selected information can be directly controlled according to the application requirement, and the number of the information selected from different information sets can be controlled.
Step 203, selecting information from the candidate information set as information to be pushed, and pushing the information to be pushed.
In this embodiment, each candidate information in the candidate information set may be pushed as information to be pushed, or a part of the candidate information may be reselected from the candidate information set to be pushed as information to be pushed.
And selecting part of candidate information from the candidate information set as the information to be pushed flexibly by adopting various modes. For example, according to the attribute value of the preset attribute of each candidate information, the candidate information of which the corresponding attribute value meets the preset condition is selected as the information to be pushed.
In some optional implementation manners of this embodiment, when setting a numerical value belonging to a first preset interval for each piece of information in an information set, specifically, which piece of information in the information set corresponds to which numerical value may be randomly set. This makes it possible to make the information to be selected from the respective information sets random.
In some optional implementation manners of this embodiment, when a numerical value belonging to a first preset interval is set for each piece of information in an information set, an attribute value of a preset attribute corresponding to each piece of information in the information set may be obtained. Then, values belonging to the first preset interval may be set for each piece of information in the information set according to the attribute value of the preset attribute corresponding to each piece of information in the information set, respectively. Therefore, the information selected from each information set can be controlled not to be selected randomly but to be selected according to the attribute value of the preset attribute of each information.
The preset attribute may be an attribute that is specified in advance by a technician. For example, the preset attribute may refer to a click rate of the information, a size of the information, and the like. Therefore, the distribution situation of the numerical values corresponding to the information with different attribute values of the preset attribute in the first preset interval can be controlled, and the distribution situation of the attribute values of the selected information can be controlled conveniently.
It should be understood that, when values belonging to the first preset interval are respectively set for each information in each of the at least two information sets, different information sets may select the different setting values. For example, for some information sets, corresponding values may be randomly set for the information in the information set. For other information sets, corresponding numerical values can be set for each information according to the attribute value of the preset attribute of each information in the information set.
In some optional implementation manners of this embodiment, for one information set of the at least two information sets, after setting a numerical value belonging to a first preset interval for each piece of information in the information set, a numerical value corresponding to the piece of information may be updated for the piece of information in the information set. The difference value between the value corresponding to the information and the updated value corresponding to the information is smaller than a preset threshold value, and the updated value corresponding to the information belongs to a first preset interval. At this time, the information whose corresponding updated value belongs to the second preset interval may be selected from the information total set composed of at least two information sets as the candidate information.
Wherein the preset threshold value can be preset by a technician. In this way, the values corresponding to the respective information in the information set are approximately uniformly distributed in the first preset interval.
In some optional implementation manners of this embodiment, when setting, for each piece of information in the information set, a value belonging to a first preset interval, in response to determining that the information set is the target information set, a value belonging to a third preset interval may be set for each piece of information in the information set, so that at least two values of the values corresponding to each piece of information in the information set are uniformly distributed in the third preset interval. Wherein the third preset interval is a true subinterval of the first preset interval. In response to determining that the information set is not the target information set, values belonging to a first preset interval may be set for each piece of information in the information set, so that at least two values of the values corresponding to each piece of information in the information set are uniformly distributed in a sub-interval of the first preset interval.
Wherein the third preset interval may be preset by a technician. The target information set may also be specified in advance by a technician. For example, information sets including information in a number greater than a preset number threshold may be designated in advance as the target information set. For another example, a certain category of information set may be designated in advance as the target information set.
By setting a corresponding numerical value for the information in each of the at least two information sets in this way, different numerical value setting modes can be respectively adopted for the target information set and the non-target information set in the at least two information sets, so that the distribution situation of the numerical values respectively corresponding to the information in the target information set in the first preset interval and the distribution situation of the numerical values respectively corresponding to the information in the non-target information set in the first preset interval are differentially controlled.
Optionally, when the value belonging to the first preset interval is set for each piece of information in the information set, in response to determining that the information set is the target information set, a value belonging to a third preset interval may be set for each piece of information in the information set, so that the values corresponding to each piece of information in the information set are uniformly distributed in the third preset interval. Wherein the third preset interval is a true subinterval of the first preset interval. In response to determining that the information set is not the target information set, values belonging to a first preset interval may be set for each piece of information in the information set, so that the values corresponding to each piece of information in the information set are uniformly distributed in sub-intervals of the first preset interval.
Thus, for any sub-interval of the first preset interval, the ratio of the number of information in the sub-interval of the corresponding numerical value in different non-target information sets is close to the ratio of the number of information contained in different non-target information sets.
In any true subinterval of the third preset interval, the ratio of the number of information in the subinterval of the corresponding numerical value in different non-target information sets is close to the ratio of the number of information contained in different non-target information sets, and the ratio of the number of information in the subinterval of the corresponding numerical value in the non-target information set to the number of information in the target information set in the corresponding numerical value in the subinterval is smaller than the ratio of the number of information contained in the non-target information set to the number of information contained in the target information set.
At this time, if the information of the true subinterval of the corresponding numerical value in the third preset interval is respectively selected from each of the at least two information sets, the number of the selected information in the target information set may be greater than the number of the selected information in the target information set according to the ratio of the number of the information included in the target information set to the number of the information included in the non-target information set.
In some optional implementation manners of this embodiment, when setting a value belonging to a first preset interval for each piece of information in the information set, in response to determining that the information set includes non-candidate information, a target value may be set for each piece of non-candidate information included in the information set, and a value belonging to the first preset interval may be set for each piece of information included in the information set except for the non-candidate information. Wherein the target value does not belong to a second preset interval.
Wherein the non-candidate information may be specified in advance by a technician. Therefore, the non-candidate information can be controlled not to be selected when the candidate information set is selected by setting the numerical value outside the second preset interval for the non-candidate information.
With continued reference to fig. 3, fig. 3 is a schematic diagram 300 of an application scenario of the method for pushing information according to the present embodiment. In the application scenario of fig. 3, information set "a" 301 includes three pieces of information. Information set "B" 302 includes four pieces of information. Information set "C" 303 includes 9 pieces of information.
As indicated by reference numeral 304, for the information set "a" 301, a value of 0.25 may be randomly set for one information of the information set "a" 301, a value of 0.5 may be set for one information of the information set "a" 301, and a value of 0.75 may be set for another information of the information set "a" 301, so that the values corresponding to the three pieces of information in the information set "a" 301 are uniformly distributed over the interval of 0 to 1, respectively.
As shown by reference numeral 304, for the information set "B" 302, a value 0.2 may be randomly set for one information of the information set "B" 302, a value 0.4 may be set for one information of the information set "B" 302, a value 0.6 may be set for one information of the information set "B" 302, and a value 0.8 may be set for another information of the information set "B" 302, so that the values corresponding to the three information in the information set "B" 302 are uniformly distributed in the interval of 0 to 1.
As shown by reference numeral 304, for the information set "C" 303, a value 0.1 may be randomly set for one information of the information set "C" 303, a value 0.2 may be set for one information of the information set "C" 303, a value 0.3 may be set for one information of the information set "C" 303, a value 0.4 may be set for one information of the information set "C" 303, a value 0.5 may be set for one information of the information set "C" 303, a value 0.6 may be set for one information of the information set "C" 303, a value 0.7 may be set for one information of the information set "C" 303, a value 0.8 may be set for one information of the information set "C" 303, and a value 0.9 may be set for one information of the information set "C" 303, so that respective corresponding values of the three information of the information set "C" 303 are uniformly distributed in an interval of 0 to 1.
Then, information having a corresponding numerical value in the interval 0.4 to 1 may be selected from the information set "a" 301, the information set "B" 302, and the information set "C" 303, respectively, to obtain a candidate information set 305. As shown in the figure, two pieces of information in the information set "a" 301, corresponding to numerical values of 0.5 and 0.75, belong to the interval 0.4 to 1. The corresponding three information values of 0.4, 0.6 and 0.8 in information set "B" 302 belong to the interval 0.4 to 1. The corresponding six messages in the information set "C" 303 with numerical values of 0.4, 0.5, 0.6, 0.7, 0.8, and 0.9 belong to the interval 0.4 to 1. That is, the candidate information set 305 is composed of two information selected from the information set "a" 301, three information selected from the information set "B" 302, and six information selected from the information set "C" 303.
Thereafter, the information in the candidate information set may be pushed to the terminal device 306. From this, it can also be seen that the ratio of the number of pieces of information selected from the information set "a" 301, the information set "B" 302, and the information set "C" 303 is 2:3:6, which is very close to the ratio of the number of pieces of information included in the information set "a" 301, the information set "B" 302, and the information set "C" 303, respectively, being 3:4:9, so that the pushed information can relatively uniformly cover the information in the information set "a" 301, the information set "B" 302, and the information set "C" 303.
In the method provided by the above embodiment of the present disclosure, the values belonging to the same preset interval are respectively set for each piece of information in each different information set, so that at least two values of the values corresponding to each piece of information in each information set are uniformly distributed in the sub-interval of the preset interval, and then the information is selected as the candidate information according to the value corresponding to each piece of information, and the candidate information is pushed, thereby on one hand, the number of pieces of information in each different information set covered by the candidate pushed information can be flexibly controlled, on the other hand, the information is directly selected according to the value corresponding to each piece of information, and the information can be prevented from being selected from each different information set, so that the selection times are reduced, so that the required candidate information set can be selected at one time, and the information pushing efficiency can be improved.
With further reference to fig. 4, a flow 400 of yet another embodiment of a method for pushing information is shown. The flow 400 of the method for pushing information comprises the following steps:
step 401, for at least two information sets, respectively setting a numerical value belonging to a first preset interval for each information in the information set.
Step 402, selecting information of which the corresponding numerical value belongs to a second preset interval from an information total set consisting of at least two information sets as candidate information to obtain a candidate information set.
And 403, selecting information from the candidate information set as information to be pushed, and pushing the information to be pushed.
The specific implementation process of the steps 401, 402, and 403 may refer to the related descriptions of the steps 201, 202, and 203 in the corresponding embodiment of fig. 2, and will not be described herein again.
In step 404, for a pre-designated information set included in at least two information sets, a preset number of pieces of information are selected from the pre-designated information set, and the selected information is pushed.
In the present embodiment, the at least two information sets may include a pre-specified information set. Wherein the pre-specified set of information may be pre-specified by a technician. For example, the pre-specified information set may be determined by a technician from a user profile of the user corresponding to the terminal to which the information is to be pushed. For example, the pre-specified information set may be an information set composed of information conforming to the user's interest determined from the user representation. Wherein the preset number can be set by a technician according to application requirements.
When the candidate push information is selected in the steps 401, 402, and 403 and the information to be pushed is determined to be pushed, the information to be pushed may be further selected from the individual information sets of the at least two information sets to be pushed, so as to further supplement the information to be pushed.
It should be understood that the step 404 may be executed in parallel with the steps 401, 402, and 403, or may be executed before or after any of the steps 401, 402, and 403.
As can be seen from fig. 4, compared with the embodiment corresponding to fig. 2, the process 400 of the method for pushing information in this embodiment highlights a step that a preset number of pieces of information can be selected from at least two information sets that have been specified in advance as information to be pushed, so that the information to be pushed is comprehensively selected in different ways, and the number and richness of the information to be pushed are further supplemented.
With further reference to fig. 5, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for pushing information, which corresponds to the method embodiment shown in fig. 2, and which is particularly applicable to various electronic devices.
As shown in fig. 5, the apparatus 500 for pushing information provided by the present embodiment includes a setting unit 501, a selecting unit 502, and a first pushing unit 503. The setting unit 501 is configured to set, for an information set of at least two information sets, values belonging to a first preset interval for each information in the information set, respectively, so that at least two values of the values corresponding to each information in the information set are uniformly distributed in a sub-interval of the first preset interval; the selecting unit 502 is configured to select information, of which a corresponding value belongs to a second preset interval, from an information total set composed of at least two information sets as candidate information, to obtain a candidate information set, where the second preset interval is a sub-interval of the first preset interval; the first pushing unit 503 is configured to select information from the candidate information set as information to be pushed, and push the information to be pushed.
In the present embodiment, in the apparatus 500 for pushing information: the specific processing of the setting unit 501, the selecting unit 502 and the first pushing unit 503 and the technical effects thereof can refer to the related descriptions of step 201, step 202 and step 203 in the corresponding embodiment of fig. 2, which are not described herein again.
In some optional implementation manners of this embodiment, values corresponding to each piece of information in the information set are uniformly distributed in a first preset interval.
In some optional implementations of the present embodiment, the apparatus 500 for pushing information further includes: an updating unit (not shown in the figure) configured to update, for information in the information set, a value corresponding to the information, where a difference between the value corresponding to the information and an updated value corresponding to the information is smaller than a preset threshold, and the updated value corresponding to the information belongs to a first preset interval; and the selecting unit 502 is further configured to select information, of which the corresponding updated value belongs to the second preset interval, from an information total set composed of at least two information sets as the candidate information.
In some optional implementations of this embodiment, the setting unit 501 is further configured to: acquiring attribute values of preset attributes corresponding to each piece of information in the information set respectively; and respectively setting numerical values belonging to a first preset interval for each piece of information in the information set according to the attribute value of the preset attribute corresponding to each piece of information in the information set.
In some optional implementations of this embodiment, the setting unit 501 is further configured to: in response to determining that the information set is a target information set, respectively setting numerical values belonging to a third preset interval for each piece of information in the information set, so that at least two numerical values in the numerical values respectively corresponding to each piece of information in the information set are uniformly distributed in the third preset interval, wherein the third preset interval is a true subinterval of the first preset interval; and in response to determining that the information set is not the target information set, respectively setting values belonging to a first preset interval for each piece of information in the information set, so that at least two values of the values respectively corresponding to each piece of information in the information set are uniformly distributed in a sub-interval of the first preset interval.
In some optional implementations of this embodiment, the setting unit 501 is further configured to: in response to determining that the information set includes non-candidate information, respectively setting target values for the non-candidate information included in the information set, and respectively setting values belonging to a first preset interval for each of the information included in the information set except for the non-candidate information, wherein the target values do not belong to a second preset interval.
In some optional implementations of this embodiment, the at least two information sets include a pre-specified information set; the apparatus 500 for pushing information further includes: a second pushing unit (not shown in the figure) configured to, for a pre-specified information set included in the at least two information sets, select a preset number of pieces of information from the pre-specified information set, and push the selected pieces of information.
In the apparatus provided by the above embodiment of the present disclosure, for an information set of at least two information sets, a setting unit sets, for each information in the information set, a value belonging to a first preset interval, so that at least two values of the values corresponding to each information in the information set are uniformly distributed in a sub-interval of the first preset interval; the selecting unit selects information of which corresponding numerical values belong to a second preset interval from an information total set consisting of at least two information sets as candidate information to obtain a candidate information set, wherein the second preset interval is a subinterval of the first preset interval; the first pushing unit selects information from the candidate information set as information to be pushed and pushes the information to be pushed, so that the information in different information sets can be flexibly selected, the selecting times required for obtaining the candidate information set are reduced, the efficiency of obtaining the candidate information set is improved, and the efficiency of pushing the information is improved.
Referring now to fig. 6, a schematic diagram of an electronic device (e.g., the server or terminal device of fig. 1) 600 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a fixed terminal such as a digital TV, a desktop computer, and the like. The terminal device/server shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of embodiments of the present disclosure.
It should be noted that the computer readable medium described in the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: for the information sets in at least two information sets, respectively setting numerical values belonging to a first preset interval for each information in the information sets, so that at least two numerical values in the numerical values respectively corresponding to each information in the information sets are uniformly distributed in a sub-interval of the first preset interval; selecting information of which the corresponding numerical value belongs to a second preset interval from an information total set consisting of at least two information sets as candidate information to obtain a candidate information set, wherein the second preset interval is a sub-interval of the first preset interval; and selecting information from the candidate information set as information to be pushed, and pushing the information to be pushed.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a setting unit, a selecting unit, and a first pushing unit. Where the names of the units do not in some cases constitute a limitation of the unit itself, for example, the first pushing unit may also be described as "picking information from the set of candidate information as information to be pushed, and pushing the unit of information to be pushed".
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is made without departing from the inventive concept as defined above. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.

Claims (10)

1. A method for pushing information, comprising:
for an information set of at least two information sets, respectively setting numerical values belonging to a first preset interval for each information in the information set, so that at least two numerical values in the numerical values respectively corresponding to each information in the information set are uniformly distributed in a sub-interval of the first preset interval;
selecting information of which the corresponding numerical value belongs to a second preset interval from an information total set consisting of the at least two information sets as candidate information to obtain a candidate information set, wherein the second preset interval is a subinterval of the first preset interval;
and selecting information from the candidate information set as information to be pushed, and pushing the information to be pushed.
2. The method according to claim 1, wherein the values corresponding to the respective information in the information set are uniformly distributed in the first preset interval.
3. The method according to claim 1, wherein after the setting of the numerical value belonging to the first preset interval for each information in the information set, the method further comprises:
for the information in the information set, updating a numerical value corresponding to the information, wherein a difference value between the numerical value corresponding to the information and the updated numerical value corresponding to the information is smaller than a preset threshold value, and the updated numerical value corresponding to the information belongs to the first preset interval; and
the selecting information of which the corresponding numerical value belongs to a second preset interval from the information total set consisting of the at least two information sets as candidate information comprises the following steps:
and selecting information corresponding to the updated numerical value belonging to the second preset interval from an information total set consisting of the at least two information sets as candidate information.
4. The method according to claim 1, wherein the setting of the numerical value belonging to the first preset interval for each piece of information in the set of information comprises:
acquiring attribute values of preset attributes corresponding to each piece of information in the information set respectively;
and respectively setting numerical values belonging to a first preset interval for each piece of information in the information set according to the attribute value of the preset attribute corresponding to each piece of information in the information set.
5. The method according to claim 2, wherein the setting of the numerical value belonging to the first preset interval for each piece of information in the set of information comprises:
in response to determining that the information set is a target information set, respectively setting numerical values belonging to a third preset interval for each piece of information in the information set, so that at least two numerical values in the numerical values respectively corresponding to each piece of information in the information set are uniformly distributed in the third preset interval, wherein the third preset interval is a true subinterval of the first preset interval;
and in response to determining that the information set is not the target information set, respectively setting values belonging to a first preset interval for each piece of information in the information set, so that at least two values of the values respectively corresponding to each piece of information in the information set are uniformly distributed in a sub-interval of the first preset interval.
6. The method according to claim 1, wherein the setting of the numerical value belonging to the first preset interval for each piece of information in the set of information comprises:
in response to determining that the information set comprises non-candidate information, respectively setting target values for the non-candidate information included in the information set, and respectively setting values belonging to a first preset interval for each piece of information included in the information set except for the non-candidate information, wherein the target values do not belong to a second preset interval.
7. The method according to one of claims 1-6, wherein the at least two information sets comprise pre-specified information sets; and the method further comprises:
and for the pre-designated information sets which are included in the at least two information sets, selecting a preset number of information from the pre-designated information sets, and pushing the selected information.
8. An apparatus for pushing information, comprising:
the setting unit is configured to set numerical values belonging to a first preset interval for each information in at least two information sets respectively, so that at least two numerical values in the numerical values respectively corresponding to each information in the information sets are uniformly distributed in a sub-interval of the first preset interval;
the selecting unit is configured to select information of which corresponding numerical values belong to a second preset interval from an information total set consisting of the at least two information sets as candidate information to obtain a candidate information set, wherein the second preset interval is a sub-interval of the first preset interval;
the first pushing unit is configured to select information from the candidate information set as information to be pushed, and push the information to be pushed.
9. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon;
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
10. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-7.
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