CN111681057A - Method and device for processing media resource for information delivery - Google Patents
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses a method and a device for processing media resources for information delivery. Wherein, the method comprises the following steps: determining a target crowd for information delivery according to the industry type of information to be delivered; determining media resources adopted for delivering information to target people; determining a behavior transformation effect of the target population for acquiring information through the media resources; and adjusting the target population for information delivery according to the behavior conversion effect. The invention solves the technical problems that the information delivery in the related technology completely depends on personal experience and has lower accuracy.
Description
Technical Field
The invention relates to the field of image processing, in particular to a method and a device for processing media resources for information delivery.
Background
In the related art, the media resources are required to be allocated according to the media resources of the delivery information and performance KPIs of the information delivery, and the information is delivered through the media resources, but when the budget sum KPI of the media resources is uncertain, the allocation is usually performed through the experience of a decision maker, which results in that the determined budget sum KPI of the media resources generates a corresponding delivery scheme, and the delivery accuracy and the return rate are low.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides a method and a device for processing media resources for information delivery, which at least solve the technical problems that the information delivery completely depends on personal experience and the accuracy is low in the related technology.
According to an aspect of the embodiments of the present invention, a method for processing media resources for information delivery is provided, including: determining a target crowd for information delivery according to the industry type of information to be delivered; determining a media resource adopted for delivering the information to the target crowd; determining a behavior transformation effect of the target crowd for acquiring the information through the media resource; and adjusting the target population for information delivery according to the behavior conversion effect.
Optionally, before determining to deliver the media resource used by the information to the target group, the method includes: behavior data of information released by target people accessing different media resources and behavior conversion effects corresponding to the behavior data are used as labels of different people; the method comprises the steps of taking the deliverable population of different media resources and the corresponding behavior conversion effect of the deliverable population as the label of the media resource.
Optionally, determining the media resource used for delivering the information to the target group includes: according to the label of the media resource for releasing the information and the label of the target crowd, the media resource which can be released and comprises the target crowd and has the best behavior conversion effect is selected to serve as the media resource for releasing the information of the target crowd.
Optionally, determining a behavior transformation effect of the target group acquiring the information through the media resource includes: extracting a preset number of samples from a target population in a random extraction mode; and delivering the information to the sample through the media resource, and taking the behavior conversion effect of the information acquired by the sample through the media resource as the behavior conversion effect of the information acquired by the target crowd through the media resource.
Optionally, adjusting the target group of information delivery according to the behavior conversion effect includes: determining a standard deviation of the behavior transformation effect of the target population; and adjusting the target population when the standard deviation exceeds a preset standard deviation.
Optionally, after the target group to which information is delivered is adjusted according to the behavior conversion effect, the method further includes: and under the condition that the standard deviation does not exceed the preset standard deviation, delivering the information to the target crowd through the media resource.
Optionally, determining a behavior transformation effect of the target group acquiring the information through the media resource includes: inputting the labels of the target population and the labels of the media resources into a prediction model, and outputting the behavior transformation effect of the target population for acquiring the information through the media resources through the prediction model, wherein the prediction model is a machine learning model trained through multiple groups of training data, and each group of training data comprises individuals belonging to the target population, the media resources adopted by information delivery and the corresponding behavior transformation effect.
According to another aspect of the embodiments of the present invention, there is also provided an apparatus for processing a media resource for information delivery, including: the first determining module is used for determining a target crowd for information delivery according to the industry type of information to be delivered; the second determining module is used for determining the media resources adopted by delivering the information to the target crowd; a third determining module, configured to determine a behavior transformation effect of the target group that obtains the information through the media resource; and the adjusting module is used for adjusting the target population of the information delivery according to the behavior conversion effect.
According to another aspect of the embodiments of the present invention, a storage medium is further provided, where the storage medium includes a stored program, and when the program runs, a device where the storage medium is located is controlled to execute the processing method for a media resource for information delivery described in any one of the above.
According to another aspect of the embodiments of the present invention, there is further provided a processor, where the processor is configured to execute a program, where the program executes the method for processing an information-delivered media resource described in any one of the above.
In the embodiment of the invention, the target population for information delivery is determined by adopting the industry type of the information to be delivered according to the needs; determining media resources adopted for delivering information to target people; determining a behavior transformation effect of the target population for acquiring information through the media resources; the method for adjusting the target population for information delivery according to the behavior conversion effect determines the target population according to the industry type, determines to adopt the information delivery media resource, and determines the behavior conversion effect of the target population for obtaining information through the media resource in a trial delivery mode, so that the adjustment of the target population achieves the aim of effectively determining the information delivery individual target population and each adopted media resource, thereby realizing the technical effect of improving the information delivery accuracy, and further solving the technical problem that the information delivery in the related technology completely depends on personal experience and has lower accuracy.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a flowchart of a method for processing a media resource for information delivery according to an embodiment of the present invention;
fig. 2 is a schematic diagram of a processing apparatus for media resource delivery according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
In accordance with an embodiment of the present invention, there is provided a method embodiment of a method for processing a media asset for information delivery, it should be noted that the steps illustrated in the flowchart of the accompanying drawings may be performed in a computer system such as a set of computer-executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than here.
Fig. 1 is a flowchart of a method for processing a media resource for information delivery according to an embodiment of the present invention, as shown in fig. 1, the method includes the following steps:
step S102, determining a target crowd for information delivery according to the industry type of information to be delivered;
step S104, determining media resources adopted for delivering information to target people;
step S106, determining the behavior transformation effect of the target crowd for acquiring information through the media resources;
and S108, adjusting the target population for information delivery according to the behavior conversion effect.
Through the steps, the target population for information delivery is determined by adopting the industry type of the information to be delivered according to the needs; determining media resources adopted for delivering information to target people; determining a behavior transformation effect of the target population for acquiring information through the media resources; the method for adjusting the target population for information delivery according to the behavior conversion effect determines the target population according to the industry type, determines to adopt the information delivery media resource, and determines the behavior conversion effect of the target population for obtaining information through the media resource in a trial delivery mode, so that the adjustment of the target population achieves the aim of effectively determining the information delivery individual target population and each adopted media resource, thereby realizing the technical effect of improving the information delivery accuracy, and further solving the technical problem that the information delivery in the related technology completely depends on personal experience and has lower accuracy.
The information needing to be put can be advertisements, the industry type can be the industries of the advertisements, such as the tourism industry, the clothing industry, the automobile industry, the beauty industry and the like, the advertisements in different industries face different crowds, for example, different advertisements in the tourism industry also face different target crowds, and the high-end customized tourism advertisements face middle-quality-grade crowds and middle-aged and aged crowds facing the advertisements in group swimming. The target population for information delivery is determined according to the industry type of the information to be delivered, and the target population can be determined according to the industry characteristics and the specific facing consumer population of the industry, so that the information delivery in the target population can be ensured, and a good behavior transformation effect can be obtained.
The above-mentioned media resources that confirm to put information into and adopt to the target crowd, because the society develops fast, the above-mentioned target crowd is different, has just also led to the crowd to obtain the mode of information different, for example, the old person more tends to the media resource mode such as entity advertisement, newspapers and periodicals and obtains the information, the young person more tends to the online advertisement, different trades, the young person of different ages is to different websites, the use of different APP is also different, has just also led to the difference of its self media resource who obtains the information. The media assets are thus determined by the tags of the target population. Therefore, the information is delivered to the target crowd in a correct and appropriate mode, and the high accuracy rate of information delivery is guaranteed.
The method comprises the steps of determining a behavior transformation effect of information acquired by a target crowd through a media resource, extracting a sample from the target crowd, and performing trial delivery of the information to the sample through the media resource so as to determine the behavior transformation effect of the sample, wherein the behavior transformation effect of the sample is used as the behavior transformation effect of the target crowd. The behavior transformation effect may be that the target crowd transforms the behavior into an actual benefit of the advertisement, such as purchasing, collecting, and adding a shopping cart, after receiving the delivered information through the behavior of accessing the media resource.
Specifically, determining the behavior transformation effect of the target population for obtaining information through the media resource includes: extracting a preset number of samples from a target population in a random extraction mode; and delivering information to the sample through the media resource, and taking the behavior conversion effect of the information acquired by the sample through the media resource as the behavior conversion effect of the information acquired by the target population through the media resource.
The target crowd to be delivered with information is adjusted according to the behavior transformation effect, specifically, the target crowd is adjusted when the behavior transformation effect is poor, for example, the proportions of different types of crowds of the target crowd can be appropriately adjusted.
Optionally, before determining the media resource used for delivering the information to the target group, the method includes: behavior data of information released by different media resources accessed by a target crowd and behavior conversion effects corresponding to the behavior data are used as labels of different crowds; the method comprises the steps of taking the deliverable population of different media resources and the corresponding behavior conversion effect of the deliverable population as the label of the media resource.
Before determining the media resources adopted by the information delivered to the target population, the tags of the target population and the tags of different media resources are respectively determined, so that the media resources which should be adopted and correspond to the target population are determined according to the tags of the target population and the tags of the media resources.
Specifically, determining the media resources used for delivering the information to the target group includes: and selecting the media resources which can be launched and comprise the target crowd and have the best behavior transformation effect as the media resources adopted by the launching information of the target crowd according to the labels of the media resources of the launching information and the labels of the target crowd.
Optionally, adjusting the target group of information delivery according to the behavior transformation effect includes: determining a standard deviation of a behavior transformation effect of a target population; and under the condition that the standard deviation exceeds the preset standard deviation, adjusting the target population.
The target population is adjusted according to the behavior transformation effect, the standard deviation of the behavior transformation effect of a plurality of samples of the target population is determined firstly, so that the overall level of the behavior transformation effect in the target population is determined, and the target population is adjusted under the condition that the standard deviation exceeds the preset standard deviation. The method and the device achieve the purpose of effectively determining information delivery target groups and each adopted media resource, thereby realizing the technical effect of improving the information delivery accuracy rate, and further solving the technical problems that the information delivery in the related technology completely depends on personal experience and the accuracy rate is low.
Optionally, after the target group for information delivery is adjusted according to the behavior transformation effect, the method further includes: and under the condition that the standard deviation does not exceed the preset standard deviation, delivering information to the target crowd through the media resource.
It should be noted that, the determining of the behavior transformation effect of the target population acquiring information through the media resource may also be implemented by inputting the label of the target population and the label of the media resource into a prediction model, and outputting the behavior transformation effect of the target population acquiring information through the media resource through the prediction model, where the prediction model is a machine learning model trained through multiple sets of training data, and each set of training data includes an individual belonging to the target population, the media resource adopted by the delivery information, and a corresponding behavior transformation effect.
It should be noted that this embodiment also provides an alternative implementation, which is described in detail below.
In the embodiment, when the budgets of the media resources kpi are uncertain, or the experience of delivering new-type advertisements is lacked, the budgets of the media resources kpi are generated into corresponding delivery schemes in an intelligent detection mode.
The specific steps of the embodiment are as follows:
1. user tagging and media asset tagging
a) Labeling of the user, according to the behavior of the user accessing media resources, clicking and subsequent conversion behavior data of various advertisements,
b) labeling of media resources, according to the attributes of the media, the occupation ratio of various crowds, the effect data of various advertisements and the like
2. Preliminarily selecting target crowds to be delivered according to the type of the advertising industry;
3. selecting a group of media resources with higher matching rate according to the crowd setting;
4. testing and putting on the media resources, and accumulating putting data;
5. optimizing target population according to the putting effect, and reselecting media resources;
and repeating the steps of 4-5, gradually optimizing the throwing effect, and after the effect is stable, allocating budget according to the throwing effect.
Fig. 2 is a schematic diagram of a processing apparatus for information-delivery media resource according to an embodiment of the present invention, and as shown in fig. 2, according to another aspect of the embodiment of the present invention, there is also provided a processing apparatus for information-delivery media resource, including: a first determination module 22, a second determination module 24, a third determination module 26, and an adjustment module 28, which are described in detail below.
The first determining module 22 is used for determining a target crowd for information delivery according to the industry type of the information to be delivered; a second determining module 24, connected to the first determining module 22, for determining the media resources used for delivering the information to the target group; a third determining module 26, connected to the second determining module 24, for determining a behavior transformation effect of the target group obtaining information through the media resource; and the adjusting module 28 is connected to the third determining module 26, and is configured to adjust the target group of information delivery according to the behavior transformation effect.
By the device, a first determining module 22 is adopted to determine the target population of information delivery according to the industry type of the information to be delivered; the second determining module 24 determines the media resources used for delivering the information to the target crowd; the third determining module 26 determines the behavior transformation effect of the target population through the media resource acquisition information; the adjustment module 28 determines the information delivery media resource to be adopted by determining the target population according to the industry type according to the manner of adjusting the target population for information delivery according to the behavior conversion effect, and determines the behavior conversion effect of the target population for acquiring information through the media resource by means of trial delivery, thereby achieving the purpose of effectively determining the information delivery individual target population and each media resource to be adopted by the target population, thereby achieving the technical effect of improving the information delivery accuracy, and further solving the technical problem that the information delivery in the related technology completely depends on personal experience and has lower accuracy.
According to another aspect of the embodiments of the present invention, a storage medium is further provided, where the storage medium includes a stored program, and when the program runs, a device in which the storage medium is located is controlled to execute a processing method of a media resource for information delivery in any one of the above.
According to another aspect of the embodiments of the present invention, there is also provided a processor, where the processor is configured to execute a program, where the program executes a method for processing an information-delivered media resource in any one of the above.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (10)
1. A method for processing media resources for information delivery, comprising:
determining a target crowd for information delivery according to the industry type of information to be delivered;
determining a media resource adopted for delivering the information to the target crowd;
determining a behavior transformation effect of the target crowd for acquiring the information through the media resource;
and adjusting the target population for information delivery according to the behavior conversion effect.
2. The method for processing the media resource for information delivery according to claim 1, wherein before determining the media resource for delivering the information to the target group, the method comprises:
behavior data of information released by target people accessing different media resources and behavior conversion effects corresponding to the behavior data are used as labels of different people;
the method comprises the steps of taking the deliverable population of different media resources and the corresponding behavior conversion effect of the deliverable population as the label of the media resource.
3. The method for processing the media resource delivered according to claim 2, wherein determining the media resource to be used for delivering the information to the target group comprises:
according to the label of the media resource for releasing the information and the label of the target crowd, the media resource which can be released and comprises the target crowd and has the best behavior conversion effect is selected to serve as the media resource for releasing the information of the target crowd.
4. The method for processing the media resource for information delivery according to claim 3, wherein determining the behavior transformation effect of the target group for obtaining the information through the media resource comprises:
extracting a preset number of samples from a target population in a random extraction mode;
and delivering the information to the sample through the media resource, and taking the behavior conversion effect of the information acquired by the sample through the media resource as the behavior conversion effect of the information acquired by the target crowd through the media resource.
5. The method for processing the media resource for information delivery according to claim 4, wherein the adjusting the target population for information delivery according to the behavior transformation effect comprises:
determining a standard deviation of the behavior transformation effect of the target population;
and adjusting the target population when the standard deviation exceeds a preset standard deviation.
6. The method for processing media resources for information delivery according to claim 5, further comprising, after adjusting the target population for information delivery according to the behavior transformation effect:
and under the condition that the standard deviation does not exceed the preset standard deviation, delivering the information to the target crowd through the media resource.
7. The method for processing the media resource for information delivery according to claim 3, wherein determining the behavior transformation effect of the target group for obtaining the information through the media resource comprises:
inputting the labels of the target population and the labels of the media resources into a prediction model, and outputting the behavior transformation effect of the target population for acquiring the information through the media resources through the prediction model, wherein the prediction model is a machine learning model trained through multiple groups of training data, and each group of training data comprises individuals belonging to the target population, the media resources adopted by information delivery and the corresponding behavior transformation effect.
8. An apparatus for processing a media asset for information delivery, comprising:
the first determining module is used for determining a target crowd for information delivery according to the industry type of information to be delivered;
the second determining module is used for determining the media resources adopted by delivering the information to the target crowd;
a third determining module, configured to determine a behavior transformation effect of the target group that obtains the information through the media resource;
and the adjusting module is used for adjusting the target population of the information delivery according to the behavior conversion effect.
9. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the processing method of the information-delivered media resource according to any one of claims 1 to 7.
10. A processor, wherein the processor is configured to execute a program, wherein the program executes the method for processing the information-delivered media resource according to any one of claims 1 to 7.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116258528A (en) * | 2021-12-06 | 2023-06-13 | 北京微笑海科技有限公司 | Intelligent delivery method and system |
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Application publication date: 20200918 |