CN105469278A - Cross-media advertisement launching system and cross-media advertisement launching method - Google Patents
Cross-media advertisement launching system and cross-media advertisement launching method Download PDFInfo
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- CN105469278A CN105469278A CN201510801689.2A CN201510801689A CN105469278A CN 105469278 A CN105469278 A CN 105469278A CN 201510801689 A CN201510801689 A CN 201510801689A CN 105469278 A CN105469278 A CN 105469278A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The invention discloses a cross-media advertisement launching system and a cross-media advertisement launching method. The cross-media advertisement launching system comprises a population orientation module used for identifying target populations from four aspects of population attributes, geographical distribution, personal attention and buying intention, a media orientation module which is connected with the population orientation module and is used for launching pre-determined media resources according to the target populations identified by the population orientation module, a frequency control module which is connected with the media orientation module and is used for controlling launching frequency of the media orientation module for launching the pre-determined media resources, and a two-dimensional code tracking module which is connected with the media orientation module, is used for tracking and analyzing media and behavior records of visitors and guiding and optimizing media resource launching strategies. The cross-media advertisement launching system is advantaged in that, the cost is low, the required launching fund is not huge, and correct information transmission and precise advertisement launching effects can be realized.
Description
Technical field
The present invention relates to the field of advertisement placement method and system, particularly relate to a kind of across media advertisement put-on method and system.
Background technology
Now, although advertisement is more and more universal, no matter see TV, video of seeing a film, often there will be advertisement.But existing advertisement mostly is large area and directly throws in, such as, regardless of the input advertisement in season, or advertisement is thrown in the whole nation simultaneously.Although this kind of advertisement putting mode publicizes wide, need the amount of the fund of cost huge.And the effect of generation cannot reach expection mostly.Therefore, present advertisement placement method is too wasted, and cannot effectively pass on correct information to hold advertisement delivery effect accurately.
Summary of the invention
Embodiment of the present invention technical matters to be solved is, too wastes for present advertisement placement method, cannot effectively pass on correct information to hold the problem of advertisement delivery effect accurately, proposes a kind of across media advertisement put-on method and system.
In order to solve the problems of the technologies described above, embodiments provide a kind of across media advertisement jettison system, should comprise across media advertisement jettison system: crowd's orientation module, for identifying target groups from the ascribed characteristics of population, Regional Distribution, individual's concern, purchase intention four aspects; Media orientation module, is connected with crowd's orientation module, throws in predetermined media resource according to the target group that crowd's orientation module is identified; Frequency control module, is connected with media orientation module, controls the frequency that media orientation module throws in predetermined media resource; Quick Response Code trace back block, is connected with media orientation module, for following the tracks of the behavior record with analyzing medium and visitor, instructs the strategy optimized and throw in media resource.
Wherein, the ascribed characteristics of population is distinguished according to sex and ages.
Wherein, media orientation module throws in predetermined media resource by the one or more combination in internet, mobile network, TV media, SMS platform, immediate communication platform, public number.
Wherein, comprise memory module further across media advertisement jettison system, connect crowd's orientation module and Quick Response Code trace back block, for storing data and the operational data of crowd's orientation module and the acquisition of Quick Response Code trace back block.
In order to solve the problems of the technologies described above, the embodiment of the present invention further provides a kind of across media advertisement put-on method, should comprise step across media advertisement put-on method: according to the ascribed characteristics of population, Regional Distribution, individual's concern, purchase intention four aspects qualification target groups; Predetermined media resource is thrown according to identified target group; Control the frequency of throwing in predetermined media resource; The behavior record of tracking and analyzing medium and visitor, instructs the strategy optimized and throw in media resource.
Wherein, the ascribed characteristics of population is distinguished according to sex and ages.
Wherein, predetermined media resource is thrown in by the one or more combination in internet, mobile network, TV media, SMS platform, immediate communication platform, public number.
Wherein, target group, media and the behavior record of visitor, the predetermined media resource to target group's input is stored.
Implement the embodiment of the present invention, there is following beneficial effect: of the present invention across media advertisement jettison system and method by the ascribed characteristics of population, Regional Distribution, individual pays close attention to, different crowd is distinguished in purchase intention four aspects difference hobby, then advertisement putting is carried out targetedly, cost is low, required place money is few, but can effectively pass on correct information to hold advertisement delivery effect accurately.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the structural representation across media advertisement jettison system of the first embodiment provided by the invention;
Fig. 2 is the schematic process flow diagram across media advertisement put-on method of the second embodiment provided by the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Refer to Fig. 1, Fig. 1 is the structural representation across media advertisement jettison system of the first embodiment provided by the invention.In the present embodiment, crowd's orientation module 11, media orientation module 12, frequency control module 13, Quick Response Code trace back block 14 and memory module 15 is comprised across media advertisement jettison system.
Crowd's orientation module 11 is for identifying target groups from the ascribed characteristics of population, Regional Distribution, individual's concern, purchase intention four aspects.The ascribed characteristics of population is distinguished according to sex and ages.Such as, the male sex and women can be divided into, then divide into again the male sex and the women of all ages and classes level, then distinguish according to different areas.Area can be province, can be city, also can be area.Ages the best divides to differ 5-10.Crowd's orientation module 11 can browse the information such as track, site contents, social information, terminal device model, terminal geographic position by analysis, various dimensions determination user behavior preference is directed, consumption attribute is directed, thus user is sorted out, for advertiser provides target group accurately, ensure to throw in effect.
Media orientation module 12 is connected with crowd's orientation module 11, throws in predetermined media resource according to the target group that crowd's orientation module 11 is identified.Media orientation module 12 can throw in predetermined media resource by the one or more combination in internet, mobile network, TV media, SMS platform, immediate communication platform, public number.
Frequency control module 13 is connected with media orientation module 12, controls the frequency that media orientation module 12 throws in predetermined media resource.
Quick Response Code trace back block 14 is connected with media orientation module 12, for following the tracks of the behavior record with analyzing medium and visitor, instructs the strategy optimized and throw in media resource.
Memory module 15 connects crowd's orientation module 11 and Quick Response Code trace back block 14, for storing data and the operational data of crowd's orientation module 11 and Quick Response Code trace back block 14 acquisition.
Memory module 15 is to carry out data statistic analysis in earlier stage in the later stage, to optimize whole system, improves the efficiency of system.If easy or do not need the data statistic analysis carrying out the later stage, memory module 15 can be omitted.
System, when operating, first carries out target group's division by crowd's orientation module 11, pays close attention to, purchase intention divides according to the individual of different interval crowd.Then carried out the advertisement putting distinguished according to the target group that crowd's orientation module 11 marks off by media orientation module 12 then.Such as, a man's dandruff control shampoo containing, promoted extension can be 18-60 year man, and individual pays close attention to and purchase intention is partial to the man of anti-dandruff aspect.Frequency control module 13 controls the frequency that media orientation module 12 throws in advertisement, and the advertisement that underfrequency is then thrown in cannot be noticeable, and input is too much that cost of idleness is actually annoying.Finally followed the tracks of by Quick Response Code trace back block 14, be then optimized according to its trace information.Memory module 15 stores the information needed.
Refer to Fig. 2, Fig. 2 is the schematic process flow diagram across media advertisement put-on method of the second embodiment provided by the invention.Comprise the steps: across media advertisement put-on method in the present embodiment
In the step s 21, according to the ascribed characteristics of population, Regional Distribution, individual's concern, purchase intention four aspects qualification target groups.The ascribed characteristics of population is distinguished according to sex and ages.
In step S22, throw in predetermined media resource according to identified target group.
In step S23, control the frequency of throwing in predetermined media resource.In this step, predetermined media resource can be thrown in by the one or more combination in internet, mobile network, TV media, SMS platform, immediate communication platform, public number.
In step s 24 which, the behavior record of tracking and analyzing medium and visitor, instructs the strategy optimized and throw in media resource.
In step s 25, target group, media and the behavior record of visitor, the predetermined media resource to target group's input is stored.Same, step S25 is used for the data statistic analysis in later stage, when not needing the data statistic analysis in later stage, can omit this step.
Implement the embodiment of the present invention, there is following beneficial effect: of the present invention across media advertisement jettison system and method by the ascribed characteristics of population, Regional Distribution, individual pays close attention to, different crowd is distinguished in purchase intention four aspects difference hobby, then advertisement putting is carried out targetedly, cost is low, required place money is few, but can effectively pass on correct information to hold advertisement delivery effect accurately.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. across a media advertisement jettison system, it is characterized in that, describedly to comprise across media advertisement jettison system:
Crowd's orientation module, for identifying target groups from the ascribed characteristics of population, Regional Distribution, individual's concern, purchase intention four aspects;
Media orientation module, is connected with described crowd's orientation module, throws in predetermined media resource according to the target group that described crowd's orientation module is identified;
Frequency control module, is connected with described media orientation module, controls the frequency that described media orientation module throws in predetermined media resource;
Quick Response Code trace back block, is connected with described media orientation module, for following the tracks of the behavior record with analyzing medium and visitor, instructs the strategy optimized and throw in media resource.
2. according to claim 1ly it is characterized in that across media advertisement jettison system, the described ascribed characteristics of population is distinguished according to sex and ages.
3. according to claim 1 across media advertisement jettison system, it is characterized in that, described media orientation module throws in predetermined media resource by the one or more combination in internet, mobile network, TV media, SMS platform, immediate communication platform, public number.
4. according to claim 1 across media advertisement jettison system, it is characterized in that, describedly comprise memory module further across media advertisement jettison system, connect described crowd's orientation module and described Quick Response Code trace back block, for storing data and the operational data of described crowd's orientation module and the acquisition of described Quick Response Code trace back block.
5. across a media advertisement put-on method, it is characterized in that, describedly comprise step across media advertisement put-on method:
According to the ascribed characteristics of population, Regional Distribution, individual's concern, purchase intention four aspects qualification target groups;
Predetermined media resource is thrown according to identified target group;
Control the frequency of throwing in predetermined media resource;
The behavior record of tracking and analyzing medium and visitor, instructs the strategy optimized and throw in media resource.
6. according to claim 5ly it is characterized in that across media advertisement put-on method, the described ascribed characteristics of population is distinguished according to sex and ages.
7. according to claim 5ly to it is characterized in that across media advertisement put-on method, throw in predetermined media resource by the one or more combination in internet, mobile network, TV media, SMS platform, immediate communication platform, public number.
8. according to claim 5ly to it is characterized in that across media advertisement put-on method, store target group, the behavior record of media and visitor, the predetermined media resource thrown in target group.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510801689.2A CN105469278A (en) | 2015-11-19 | 2015-11-19 | Cross-media advertisement launching system and cross-media advertisement launching method |
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| CN201510801689.2A CN105469278A (en) | 2015-11-19 | 2015-11-19 | Cross-media advertisement launching system and cross-media advertisement launching method |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107016565A (en) * | 2016-12-09 | 2017-08-04 | 上海迅节网络信息技术有限公司 | Full-media missile advertisement |
| CN107464129A (en) * | 2017-05-10 | 2017-12-12 | 上海迅节网络信息技术有限公司 | Real-time mobile cross-screen |
| CN107516239A (en) * | 2017-07-26 | 2017-12-26 | 上海迅节网络信息技术有限公司 | Artificial intelligent advertisement |
| CN108596660A (en) * | 2018-04-18 | 2018-09-28 | 有米科技股份有限公司 | Method, system, computer equipment and the storage medium of advertisement tasks push |
| CN111681057A (en) * | 2020-06-11 | 2020-09-18 | 北京深演智能科技股份有限公司 | Method and device for processing media resource for information delivery |
| CN114693359A (en) * | 2022-04-01 | 2022-07-01 | 广东省广告集团股份有限公司 | Cross-media advertisement delivery-based delivery method and communication device thereof |
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| CN103729778A (en) * | 2013-12-12 | 2014-04-16 | 广州市网威信息技术有限公司 | Omni-channel advertisement accurate delivery system and method |
| US20140304734A1 (en) * | 2013-04-03 | 2014-10-09 | Beniamin COHEN | Method, system and apparatus for providing multimedia data customized marketing |
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| CN101093568A (en) * | 2006-06-22 | 2007-12-26 | 上海新纳广告传媒有限公司 | Multiform advertisement process method based on multimedia interactive terminals |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107016565A (en) * | 2016-12-09 | 2017-08-04 | 上海迅节网络信息技术有限公司 | Full-media missile advertisement |
| CN107464129A (en) * | 2017-05-10 | 2017-12-12 | 上海迅节网络信息技术有限公司 | Real-time mobile cross-screen |
| CN107516239A (en) * | 2017-07-26 | 2017-12-26 | 上海迅节网络信息技术有限公司 | Artificial intelligent advertisement |
| CN108596660A (en) * | 2018-04-18 | 2018-09-28 | 有米科技股份有限公司 | Method, system, computer equipment and the storage medium of advertisement tasks push |
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| CN111681057A (en) * | 2020-06-11 | 2020-09-18 | 北京深演智能科技股份有限公司 | Method and device for processing media resource for information delivery |
| CN114693359A (en) * | 2022-04-01 | 2022-07-01 | 广东省广告集团股份有限公司 | Cross-media advertisement delivery-based delivery method and communication device thereof |
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Application publication date: 20160406 |