MX2021006653A - System and method for targeting the distribution of media from a mobile platform. - Google Patents

System and method for targeting the distribution of media from a mobile platform.

Info

Publication number
MX2021006653A
MX2021006653A MX2021006653A MX2021006653A MX2021006653A MX 2021006653 A MX2021006653 A MX 2021006653A MX 2021006653 A MX2021006653 A MX 2021006653A MX 2021006653 A MX2021006653 A MX 2021006653A MX 2021006653 A MX2021006653 A MX 2021006653A
Authority
MX
Mexico
Prior art keywords
media
mobile platform
projection subsystem
media projection
targeting
Prior art date
Application number
MX2021006653A
Other languages
Spanish (es)
Inventor
Peter Ta
Jeffery Hursh
Original Assignee
Productive Application Solutions Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Productive Application Solutions Inc filed Critical Productive Application Solutions Inc
Publication of MX2021006653A publication Critical patent/MX2021006653A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05D—SYSTEMS FOR CONTROLLING OR REGULATING NON-ELECTRIC VARIABLES
    • G05D1/00—Control of position, course or altitude of land, water, air, or space vehicles, e.g. automatic pilot
    • G05D1/0011—Control of position, course or altitude of land, water, air, or space vehicles, e.g. automatic pilot associated with a remote control arrangement
    • G05D1/0022—Control of position, course or altitude of land, water, air, or space vehicles, e.g. automatic pilot associated with a remote control arrangement characterised by the communication link
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05D—SYSTEMS FOR CONTROLLING OR REGULATING NON-ELECTRIC VARIABLES
    • G05D1/00—Control of position, course or altitude of land, water, air, or space vehicles, e.g. automatic pilot
    • G05D1/0094—Control of position, course or altitude of land, water, air, or space vehicles, e.g. automatic pilot involving pointing a payload, e.g. camera, weapon, sensor, towards a fixed or moving target
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/487—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using geographical or spatial information, e.g. location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Environmental & Geological Engineering (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Automation & Control Theory (AREA)
  • Remote Sensing (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Aviation & Aerospace Engineering (AREA)
  • Library & Information Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Navigation (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Traffic Control Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A system and method are provided for location-targeting the provision of media distributed by a mobile platform. The method provides a mobile platform with media projection subsystem, and an identifier associated with the media projection subsystem. The media projection subsystem is selectively enabled, the geographic location of the mobile platform is determined, and the identifier and the enablement of the media projection system are verified. Verification information, including the mobile platform (media projection subsystem) location, identifier, and enablement of the media projection subsystem is communicated to a server and stored in a non-transitory memory. A targeting application may direct the system to a target location in cooperation with analyzing the verification information, weighted for factors such as proximate vehicular traffic, line of sight, proximate pedestrian traffic, proximity to cultural events, proximity to cultural facilities, the time of day, and the length of time the media is being projected.
MX2021006653A 2018-12-14 2019-10-15 System and method for targeting the distribution of media from a mobile platform. MX2021006653A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201862779972P 2018-12-14 2018-12-14
US16/601,362 US10796340B2 (en) 2018-12-14 2019-10-14 System and method for targeting the distribution of media from a mobile platform
PCT/US2019/056189 WO2020123028A1 (en) 2018-12-14 2019-10-15 System and method for targeting the distribution of media from a mobile platform

Publications (1)

Publication Number Publication Date
MX2021006653A true MX2021006653A (en) 2021-12-08

Family

ID=71071733

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2021006653A MX2021006653A (en) 2018-12-14 2019-10-15 System and method for targeting the distribution of media from a mobile platform.

Country Status (10)

Country Link
US (4) US10796340B2 (en)
EP (1) EP3782109A4 (en)
JP (1) JP7052153B2 (en)
KR (1) KR102427460B1 (en)
CN (1) CN113015997B (en)
BR (1) BR112021004392B1 (en)
CA (2) CA3170648A1 (en)
MX (1) MX2021006653A (en)
SG (1) SG11202103595WA (en)
WO (1) WO2020123028A1 (en)

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Also Published As

Publication number Publication date
US20200402107A1 (en) 2020-12-24
US11468477B2 (en) 2022-10-11
US20200193481A1 (en) 2020-06-18
KR20210072112A (en) 2021-06-16
CA3110715A1 (en) 2020-06-18
JP2022511784A (en) 2022-02-01
US10796340B2 (en) 2020-10-06
JP7052153B2 (en) 2022-04-11
BR112021004392A2 (en) 2021-05-18
KR102427460B1 (en) 2022-07-29
US10803488B2 (en) 2020-10-13
US20200265476A1 (en) 2020-08-20
SG11202103595WA (en) 2021-05-28
EP3782109A1 (en) 2021-02-24
EP3782109A4 (en) 2021-06-23
CN113015997A (en) 2021-06-22
US20230005020A1 (en) 2023-01-05
BR112021004392B1 (en) 2021-11-09
CA3170648A1 (en) 2020-06-18
CA3110715C (en) 2022-10-04
CN113015997B (en) 2021-11-12
WO2020123028A1 (en) 2020-06-18

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