CN107516239A - Artificial intelligence advertisement - Google Patents
Artificial intelligence advertisement Download PDFInfo
- Publication number
- CN107516239A CN107516239A CN201710617583.6A CN201710617583A CN107516239A CN 107516239 A CN107516239 A CN 107516239A CN 201710617583 A CN201710617583 A CN 201710617583A CN 107516239 A CN107516239 A CN 107516239A
- Authority
- CN
- China
- Prior art keywords
- screen
- media
- advertisement
- intelligent
- artificial intelligence
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000013473 artificial intelligence Methods 0.000 title claims abstract description 7
- 238000005516 engineering process Methods 0.000 claims abstract description 7
- 235000010627 Phaseolus vulgaris Nutrition 0.000 claims abstract description 3
- 244000046052 Phaseolus vulgaris Species 0.000 claims abstract description 3
- 230000002452 interceptive effect Effects 0.000 claims description 2
- 230000003993 interaction Effects 0.000 abstract description 3
- XEEYBQQBJWHFJM-UHFFFAOYSA-N Iron Chemical compound [Fe] XEEYBQQBJWHFJM-UHFFFAOYSA-N 0.000 description 2
- 230000008859 change Effects 0.000 description 2
- 238000013467 fragmentation Methods 0.000 description 2
- 238000006062 fragmentation reaction Methods 0.000 description 2
- 238000004519 manufacturing process Methods 0.000 description 2
- 238000000034 method Methods 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 230000007123 defense Effects 0.000 description 1
- 230000003292 diminished effect Effects 0.000 description 1
- 229910052742 iron Inorganic materials 0.000 description 1
- 230000007774 longterm Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 238000005457 optimization Methods 0.000 description 1
- 230000008569 process Effects 0.000 description 1
- 238000000746 purification Methods 0.000 description 1
- 238000012163 sequencing technique Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Artificial intelligence advertisement, this project is directed to artificial intelligence, corresponding innovative point is full media across screen thousand screens displaying, across the screen technology of intelligent mobile refers to that the media advertisement that the movement of intelligent-tracking crowd's bean vermicelli crosses under line in real time from the advertisement of mobile terminal is launched, or the advertisement putting of new media on line is crossed from the subway high ferro building advertisement under line, corresponding data product and advertizing media can be intelligently customized according to the different demands of client, and navigated with advertiser's customization from the user of the whole case, intelligent marketing is to full media across screen brand promotion, online and offline video display multi-screen and product and the media resource interaction across screen are realized simultaneously, realize the unexampled advertisement ROI of business history.
Description
Technical field
Now with the popularization of smart mobile phone application, advertiser's madness, which pours money, launches advertisement, conducts vigorous propaganda and promotes enterprise, strives
Maximization flow is taken, we combine artificial intelligence, analyze collection crowd's mobile data, and timesharing is move across multiple advertisement puttings
Screen, launched in multiple screen span screens such as TV screen, community's screen, Mobile phone screen, computer screen, ground iron shield, bus screen, vehicle-mounted screen, I
Corresponding data product can be customized according to the different demands of client and advertizing media real-time tracing crowd moves, rely on simultaneously
Crowd behaviour segmented positioning technology, flow mobile technology, flow collection portrait and the optimization of data purification techniques is fully integrated to propagate
Management is across screen advertisement putting.
Background technology
1969, internet emerged.With the fast development of internet, some traditional forms of enterprises gradually recognize internet not
The platform only chatted and contacted, it contains huge commercial opportunities.Internet promotes full media to develop rapidly, including wide
Broadcast, TV, newspaper, internet even all media such as mobile phone.The aggravation of market competition, high conventional ads expense etc. is all
Enterprise is set to have to start the value for paying attention to full media marketing, it has to start more actively to utilize the network platform to carry out full media
Marketing, brand is strengthened by implicit marketing, precision marketing and interaction propagation etc. and penetrated into.
Media environment generates huge change because of the development of digital technology, becomes more rich and varied, audient
Also start constantly to change therewith.The advance of medium technique causes audient to start with multiple means shielding advertisement, " bullet opinion "
Validity be greatly diminished；The magnanimity of media allows audient " fragmentation " trend occur, utilizes traditional media and marketing mode
It is difficult to cover all audients on a large scale at low cost again, audient's more difficult is caught；Audient be already engaged in propagation with it is interior
Among the process for holding production, no longer simply simple information receives, but more energetically turns into Infomiation Production and disseminator.
Just at present, the interactive application of variform have become the society of normality fragmentation by various media,
Various information limitless defense rights, marketing person and advertiser are difficult to cover various target groups comprehensively by a certain single medium again,
Cost of marketing rises year by year, allows industry to start to suspect the validity of advertisement.To solve this problem, the wide of full Media Era is broken away from
Marketing predicament is accused, advertisement can be sent in each media platform intelligent accurate by being badly in need of one, improve targetedly mechanism
In terms of user profile is obtained, traditional merchant has done long-term effort, is positioned from earliest advertisement putting, to population analysis
Orientation, then bought to sequencing, but the matching consumer that can not still prepare, real-time tracking and retrospect can not be also carried out, and
And current flow advantage thus brings many drawbacks in mobile terminal to passenger flow analysing.
The content of the invention
This project is directed to artificial intelligence, and corresponding innovative point is that full media are intelligently shown across thousand screens of screen, intelligent mobile
Across screen technology refers to the movement of intelligent-tracking crowd's bean vermicelli, the dispensing screen of intelligent selection online and offline, such as on line
Portal website, wechat, microblogging, APP and public number, the subway under line, high ferro and Focus, screen, according to the different need of client
Ask intelligence to customize corresponding data product and advertizing media, and navigated with advertiser's customization from the user of the whole case, intelligence battalion
Full media are sold across screen brand promotion, while realize online and offline video display multi-screen and product and the media resource interaction across screen,
Realize the unexampled advertisement ROI of business history.
Claims (1)
1. project is directed to artificial intelligence, corresponding innovative point is full media across shielding the intelligently displaying of thousand screens, and intelligent mobile is across screen
Technology refers to the movement of intelligent-tracking crowd's bean vermicelli, the dispensing screen of intelligent selection online and offline, such as the door on line
Website, wechat, microblogging, APP and public number, the subway under line, high ferro and Focus, screen, according to the different demands intelligence of client
Corresponding data product and advertizing media can be customized, and is navigated with advertiser's customization from the user of the whole case, intelligent marketing arrives
Full media realize online and offline video display multi-screen and interactive, the realization across the product and media resource of screen across screen brand promotion
The unexampled advertisement ROI of business history.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710617583.6A CN107516239A (en) | 2017-07-26 | 2017-07-26 | Artificial intelligence advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710617583.6A CN107516239A (en) | 2017-07-26 | 2017-07-26 | Artificial intelligence advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107516239A true CN107516239A (en) | 2017-12-26 |
Family
ID=60722719
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710617583.6A Pending CN107516239A (en) | 2017-07-26 | 2017-07-26 | Artificial intelligence advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107516239A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP3663994A1 (en) | 2018-11-09 | 2020-06-10 | RTM Innovation sp. z o.o. | Mobile system and method of selecting and presenting content in particular dynamic personalized advertising |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103077471A (en) * | 2013-02-06 | 2013-05-01 | 上海云联广告有限公司 | Cross-screen matching and crowd positioning method |
| CN105469278A (en) * | 2015-11-19 | 2016-04-06 | 湖北睛彩视讯科技有限公司 | Cross-media advertisement launching system and cross-media advertisement launching method |
-
2017
- 2017-07-26 CN CN201710617583.6A patent/CN107516239A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103077471A (en) * | 2013-02-06 | 2013-05-01 | 上海云联广告有限公司 | Cross-screen matching and crowd positioning method |
| CN105469278A (en) * | 2015-11-19 | 2016-04-06 | 湖北睛彩视讯科技有限公司 | Cross-media advertisement launching system and cross-media advertisement launching method |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP3663994A1 (en) | 2018-11-09 | 2020-06-10 | RTM Innovation sp. z o.o. | Mobile system and method of selecting and presenting content in particular dynamic personalized advertising |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10692117B2 (en) | Systems and methods for autonomous bids of advertisement inventory | |
| US11756068B2 (en) | Systems and methods for providing interaction with electronic billboards | |
| KR20150135081A (en) | Advertisement method and apparatus using user analyzing platform and marketing platform based on cohort | |
| CN104217353A (en) | Webpage advertisement directional pushing system | |
| Shneor et al. | Introduction: from fundamentals to advances in crowdfunding research and practice | |
| US10713692B2 (en) | Systems and methods for user propensity classification and online auction design | |
| US11151603B2 (en) | Optimizing content item delivery for installations of a mobile application | |
| US20150278783A1 (en) | Native e-commerce transactables for familiar user environments | |
| CN107533715A (en) | System and method for advanced procedures advertisement orientation | |
| CN109146572A (en) | A kind of advertisement delivery system, method, apparatus, computer equipment and storage medium | |
| Rzemieniak | Measuring the effectiveness of online advertising campaigns inthe aspect of e-entrepreneurship | |
| CN106231436A (en) | Message treatment method and processing means | |
| Xue et al. | Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow | |
| CN110111153A (en) | A kind of bid advertisement placement method, system, medium and electronic equipment | |
| US20170046768A1 (en) | Hybrid recommendation system for recommending product advertisements | |
| Simon | How to catch a unicorn | |
| WO2022242428A1 (en) | Information processing method and apparatus, device, storage medium, and program product | |
| CN103092348A (en) | Mobile terminal advertisement playing method based on user behavior | |
| Tien et al. | Comparative analysis of international marketing strategies of Apple and Oppo | |
| CN103116594A (en) | Application execution apparatus, application providing apparatus, and application distribution method using chaining of applications | |
| CN107077455A (en) | Flow mass is determined using the score traffic based on event | |
| US20150006277A1 (en) | Ad campaign manager | |
| Stevens et al. | Integrated campaign planning in a programmatic world | |
| CN107516239A (en) | Artificial intelligence advertisement | |
| Khandelwal | E banking innovations: Trends in India |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20171226 |
|
| WD01 | Invention patent application deemed withdrawn after publication |