CN106254525A

CN106254525A - A kind of information-pushing method and system

Info

Publication number: CN106254525A
Application number: CN201610818597.XA
Authority: CN
Inventors: 郝哲; 单长胜; 贡钟瑞; 郑景飞; 罗佳; 李鹏; 胡敬虎; 王臻; 郭旭
Original assignee: China Unionpay Co Ltd
Current assignee: China Unionpay Co Ltd
Priority date: 2016-09-12
Filing date: 2016-09-12
Publication date: 2016-12-21

Abstract

The present embodiments relate to technical field of electronic commerce, particularly relate to a kind of information-pushing method and system, including: obtain user's Transaction Information in transaction trade company, Transaction Information carries the identification information of user；According to the identification information of user, from information bank, search out the consuming behavior label corresponding with identification information and the binding trade company corresponding with identification information；According to the binding trade company that identification information is corresponding, determine propelling movement channel；According to the consuming behavior label that identification information is corresponding, determine propelling movement content；By pushing channel, described propelling movement content is pushed to user, can be seen that, after obtaining Transaction Information, according to the identification information of the user carried in Transaction Information, and according to consuming behavior label corresponding to identification information, propelling movement content can be determined, by thus according to pushing content determined by the consuming behavior label of user, the precision that content pushes is pushed such that it is able to promote the propelling movement effect pushing content therefore, it is possible to promote.

Description

A kind of information-pushing method and system

Technical field

The present embodiments relate to technical field of electronic commerce, particularly relate to a kind of based on information-pushing method and system.

Background technology

Along with the development of science and technology, various to the mode of pushes customer information, but, the propelling movement of information in prior art The most extensive, send to target customer inefficient, such as, it is attached that some platforms push user position according to user position Nearly all of propelling movement content, and do not take into account the demand of user, therefore have impact on and push the precision that content pushes, thus go back shadow Ring the promotion effect pushing content.

Summary of the invention

The embodiment of the present invention provides a kind of information-pushing method and system, pushes, in order to promote, the precision that content pushes, Thus promote the propelling movement effect pushing content.

The embodiment of the present invention provides a kind of information-pushing method, including:

Obtain user's Transaction Information in transaction trade company, described Transaction Information carries the identification information of user；

According to the identification information of described user, from information bank, search out the consuming behavior mark corresponding with described identification information Sign and the binding trade company corresponding with described identification information；

According to the binding trade company that described identification information is corresponding, determine propelling movement channel；

According to the consuming behavior label that described identification information is corresponding, determine propelling movement content；

By described propelling movement channel, described propelling movement content is pushed to described user.

It is also preferred that the left search out from information bank the consuming behavior label corresponding with described identification information and with described mark After the binding trade company that knowledge information is corresponding, also include:

The binding trade company corresponding according to described identification information and described transaction trade company, determine propelling movement channel.

It is also preferred that the left the described binding trade company corresponding according to described identification information and described transaction trade company, determine propelling movement canal Road, including:

Judge whether the binding trade company that described identification information is corresponding comprises described transaction trade company, the most then by described friendship Easily trade company's channel of trade company is as pushing channel, otherwise, by the arbitrary trade company in binding trade company corresponding for described identification information Trade company's channel is as pushing channel.

It is also preferred that the left using trade company's channel of the arbitrary trade company in binding trade company corresponding for described identification information as pushing canal Road, including:

Determine each priority binding trade company in the binding trade company that described identification information is corresponding, and high for priority level is tied up Determine trade company's channel of trade company as pushing channel.

It is also preferred that the left described consuming behavior label at least includes: consumption category of employment and consumption grade；

The consuming behavior label that described basis is corresponding with described identification information, determines propelling movement content, including:

According to the consumption category of employment in described consuming behavior label, determine trade company corresponding to this consumption category of employment and The consumption grade corresponding to each trade company under this consumption category of employment, propelling movement content；

Consumption etc. according to the consumption grade in described consuming behavior label with each trade company under described consumption category of employment Level, matches propelling movement content.

The embodiment of the present invention provides a kind of information transmission system, including:

Acquisition module, for obtaining user's Transaction Information in transaction trade company, carries user's in described Transaction Information Identification information；

Search module, according to the identification information of described user, searches out corresponding with described identification information from information bank Consuming behavior label and the binding trade company corresponding with described identification information；

Determine module, for the binding trade company corresponding according to described identification information, determine propelling movement channel；

It is additionally operable to the consuming behavior label corresponding according to described identification information, determines propelling movement content；

Pushing module, for being pushed to described user by described propelling movement channel by described propelling movement content.

Determine module it is also preferred that the left described, be additionally operable to from information bank, searching out the consumption corresponding with described identification information After behavior label and the binding trade company corresponding with described identification information, the binding trade company corresponding according to described identification information and Described transaction trade company, determines propelling movement channel.

Module is determined it is also preferred that the left described, specifically for:

Described determine module, specifically for:

A kind of information-pushing method of above-described embodiment offer and system, including: obtain user's transaction in transaction trade company Information, carries the identification information of user in described Transaction Information；According to the identification information of described user, search for from information bank Go out the consuming behavior label corresponding with described identification information and the binding trade company corresponding with described identification information；According to described mark The binding trade company that knowledge information is corresponding, determines propelling movement channel；According to the consuming behavior label that described identification information is corresponding, determine propelling movement Content；By described propelling movement channel, described propelling movement content is pushed to described user, it can be seen that obtaining user trader After the Transaction Information at family, the consumption row corresponding to this user can be determined according to the identification information of the user carried in Transaction Information For the trade company bound in label and this user, and according to consuming behavior label corresponding to described identification information, in determining propelling movement Hold, by thus according to pushing content determined by the consuming behavior label of user, push, therefore, it is possible to promote, the essence that content pushes Accuracy such that it is able to promote the propelling movement effect pushing content.

Accompanying drawing explanation

For the technical scheme being illustrated more clearly that in the embodiment of the present invention, in embodiment being described below required for make Accompanying drawing briefly introduce.

The flow chart of a kind of information-pushing method that Fig. 1 provides for the embodiment of the present invention；

Another flow chart of a kind of information-pushing method that Fig. 2 provides for the embodiment of the present invention；

A kind of flow chart setting up information bank that Fig. 3 provides for the embodiment of the present invention；

The structural representation of a kind of information transmission system that Fig. 4 provides for the embodiment of the present invention.

Detailed description of the invention

In order to make the purpose of the present invention, technical scheme and beneficial effect clearer, below in conjunction with accompanying drawing and enforcement Example, is further elaborated to the present invention.Should be appreciated that specific embodiment described herein is only in order to explain this Bright, it is not intended to limit the present invention.

It should be noted that the information-pushing method that the embodiment of the present invention provides be based on big data on the basis of, can be by Big data are stored in big data system, can get information bank tag library based on the data in big data system.

Fig. 1 illustrates the schematic flow sheet of a kind of information-pushing method that the embodiment of the present invention provides, such as Fig. 1 institute Showing, this flow process comprises the steps that

S101, acquisition user, at the Transaction Information of transaction trade company, carry the identification information of user in this Transaction Information.

S102, identification information according to user, search out the consuming behavior corresponding with described identification information from information bank Label and the binding trade company corresponding with described identification information.

Wherein, consuming behavior label at least includes: consumption category of employment and consumption grade.

S103, according to binding trade company corresponding to identification information, determine propelling movement channel.

S104, according to consuming behavior label corresponding to identification information, determine propelling movement content.

Concrete, can determine, according to the consumption category of employment in consuming behavior label, the business that this consumption category of employment is corresponding The consumption grade corresponding to each trade company under family and this consumption category of employment, propelling movement content.

S105, by described propelling movement channel, described propelling movement content is pushed to described user.

It should be noted that above-mentioned steps S103 and above-mentioned steps S104 do not have dividing of sequencing, be embodied as Time, step S103 can be first carried out, then perform step S104, it is also possible to first carry out step S104, then perform step S103.

Optionally, from information bank, the consuming behavior label corresponding with the identification information of user and and user are being searched out Binding trade company corresponding to identification information after, also can according to binding trade company corresponding to the identification information of user and transaction trade company, Determine propelling movement channel.

Concrete, after the binding trade company that the identification information searching out user from information bank is corresponding, also can be by user's Binding trade company and transaction trade company that identification information is corresponding merge, and determine the priority of the Zhong Ge trade company of trade company after merging, The trade company's channel corresponding to trade company that after merging, trade company's medium priority is the highest is as pushing channel.

Optionally, after the binding trade company that the identification information searching out user from information bank is corresponding, can determine whether user's Whether the binding trade company corresponding to identification information comprises described transaction trade company, the most then trade company's channel of transaction trade company is made For pushing channel, otherwise, using trade company's channel of the arbitrary trade company in binding trade company corresponding for the identification information of user as propelling movement Channel.Such as, when getting user S after East Airways purchases the air ticket, now transaction trade company is " East Airways ", it is assumed that obtain according to user S The trade company getting user S binding is " East Airways " and " excellent step ", the most now by trade company's channel of " East Airways " as pushing channel.

Such as, when getting user Q after East Airways purchases the air ticket, now transaction trade company is " East Airways ", it is assumed that according to user Q Trade company to user Q binding is " dripping " and " excellent step ", the most now can be by trade company's channel of " excellent step " or the business that will " drip " Family channel is as pushing channel.

When trade company's channel of the arbitrary trade company in the binding trade company that the identification information using user is corresponding is as propelling movement channel, Can first determine the priority binding respectively binding trade company in trade company that the identification information of user is corresponding, and by binding high for priority level Trade company's channel of trade company is as pushing channel.

The identification information of the user carried in above-mentioned Transaction Information can be the card number information of user, ID (identity number) card No. letter Breath, phone number information etc..

In order to improve the promotion effect of the propelling movement content of particular merchant, also specific trade company can be set in advance in config set In conjunction.

When Transaction Information carries the card number information that identification information is user of user, and configuration set is pre-configured with The handling process during favor information of particular merchant and particular merchant, can be found in Fig. 2.

S201, acquisition user, in the consumption information of transaction trade company, carry the card number information of user in this consumption information.

S202, card number information according to user, determine that from information bank the trade company that this card number is bound, described information bank are right User that trade company sends ties up card information and carries out adding up and obtain.

S203, by the described card number determined from information bank bind trade company compare with configuration set trade company.

S204, judge whether the trade company that described card number binds exists common factor trade company with the trade company in configuration set, if existing Common factor trade company, then go to step S205, otherwise, go to step S206.

S205, favor information corresponding for described common factor trade company is pushed to user.

S206, card number information according to user, determine that the consuming behavior label that card number is corresponding, described consuming behavior label are Obtain after carrying out statistical analysis according to the historical trading data that described card number is corresponding.

S207, according to described consuming behavior label, it may be judged whether there is the trade company corresponding with described consuming behavior label Favor information exists, if existing, then goes to step S108, otherwise terminates flow process.

S208, the favor information of trade company corresponding for described consuming behavior label is pushed to user.

Information bank in above-mentioned steps S202 can be set up by such a way:

First, card number is used to prop up at trade company APP (Application, third party application) or certification as holder When in paying, application uses described card number binding trade company, trade company, after completing its internal holder's card image registration, will pass through Interface is verified " to tie up card/real-name authentication ", to be verified by rear, can register following message: cardholder name, holder tie up card Card number, holder tie up card channel, holder Bang Ka trade company, holder's telephone number, then carry out the cardholder information of registration Statistics, thus obtain information bank.

As a kind of embodiment, the Establishing process of information bank, can be found in Fig. 3.

S301, holder use card number to log in trade company APP (or certification payment mode).

S302, by trade company pay the page carry out tying up card authentication operation (or individually carrying out tying up card authentication operation).

S303, trade company APP send certification request to the card interface of tying up of big data system.

S304, big data system carry out real-name authentication in the certification request sent according to trade company APP to this trade company, treat big number After this trade company's real-name authentication being passed through according to system, set up information bank according to the card information of tying up of this card number.

Wherein, the information of registration storage format in data base, can be found in form 1.

Form 1

The trade company in configuration set in above-mentioned steps S203, in the specific implementation, can configure the most voluntarily, and right Trade company in configuration set can arrange corresponding priority, trade company high for priority level is preferentially tied up with card number described in information bank Fixed trade company compares, if common factor trade company exists multiple, can pass through the APP of the high trade company of priority level by all common factor trade companies Favor information be pushed to user, when common factor trade company exists multiple, it is possible to will by each common factor trade company respective binding channel Favor information corresponding to each common factor trade company is pushed to user.

Such as, if configuration set being previously provided with Liang Ge trade company be respectively trade company A and trade company B, and assume trade company A's The priority priority higher than trade company B, then the trade company in configuration set and reward voucher can be found in form 2.

Form 2

Merchant list	Favor information	Priority level
			Trade company A	Preferential the standing of A subtracts certificate	High
Trade company B	Preferential the standing of B subtracts certificate	Low

In above table 2, the priority of trade company A is set to " high ", and the priority of trade company B is set to " low ".Specifically During enforcement, can also be used with arrange numeral mode priority is set, such as, with numeral " 1 " represent high priority, with numeral " 2 " table Show medium priority, represent low priority by numeral " 3 ", the most also the priority of trade company A can be set to numeral " 1 ", by user B Priority be set to numeral " 3 ".

In the specific implementation, can be prestored to parameter library by configuration set, parameter library is for prestoring trade company Favor information corresponding to identification information and trade company, this favor information at least includes: the trigger condition of favor information, preferential business Family, preferential quantity and days of grace etc..

Wherein, trade company and the field of the favor information of trade company during in parameter library, record is used for configuration set can be found in table Lattice 3.

Form 3

Sequence number	Information field	Explanation
			1	Triggered activity trade company code	Holder consumes in particular merchant
2	Trigger condition	The amount of money interval meeting condition is arranged
			3	The preferential trade company's code that keeps accounts	The trade company of offers content is provided to the card number meeting condition
4	Preferential quantity	The activity of setting keeps accounts preferential total amount
			5	Favor information notifies trade company's code	The preferential trade company giving notice is sent to user

It addition, also record has relevant information and the marketing message of cooperation trade company of cooperation trade company, wherein, ginseng in parameter library In number storehouse, the relevant information of the cooperation trade company of record can be found in form 4, and in parameter library, the marketing message of the cooperation trade company of record can See form 5.

Form 4

Form 5

Consuming behavior label in above-mentioned steps S206 is to enter according to the historical trading data using card number corresponding user Obtain after row statistical analysis, after obtaining the consuming behavior label of user, the consuming behavior label of user can be stored to mark Sign in storehouse.

Wherein, the consuming behavior label in tag library comprises the steps that consumption category of employment and consumption grade, then obtaining user Consuming behavior label after, can according to the consumption category of employment in consuming behavior label, determine consumption category of employment under offer The trade company of favor information, then according to the consumption grade in consuming behavior label, provides favor information under consumption category of employment Trade company in determine and the trade company that meets of consumption grade, it is judged that whether the trade company met with consumption grade exists favor information, if Exist, then will be pushed to user with the favor information consuming the trade company that grade meets.

By user uses the historical trading data that card number is corresponding obtain the process of tag library such as after carrying out statistical analysis Under:

According to the original transaction data of acquisition holder's consuming behavior from big data system, then to from big data system The original transaction data of holder's consuming behavior of middle acquisition is acquired, extracts, cleans, filters, collects, analyzes, thus raw Becoming card number labeling data, card number labeling data can include preference industry, the consuming capacity etc..

When the original transaction data of holder's consuming behavior obtained from big data system is analyzed, such as, Region can be often consumed by paying close attention to holder, the resident area of mark holder, such that it is able to according to regional information to holder The marketing message of trade company near recommending；Also by paying close attention to the consumption merchant type difference according to holder, trade company is carried out partially Good merchant identification, when trade company again occur similar transaction time, can according to this label to client to recommend the type preferential letter Breath.

To when the original transaction data of holder's consuming behavior obtained from big data system is acquired, can It is primarily directed to the dispersion data of existing different business, after fully understanding data definition, the data source of planning needs and data Definition, it is intended that exercisable data source, it is intended that full dose or the definition of incremental crawler, wherein, data source can be big data system. Wherein, data increment collection is after system data initializes (full dose collection) operation, periodically adds newly-increased or updates note The operation of record, the process of incremental crawler is a process the most crucial, how the historical rudiment of retained business, will directly affect with The effect of rear data analysis, the processing mode of incremental data also has multiple, including: the mode refreshed completely, it is adaptable to source data Without situation about retaining；Or, up-to-date and nearest two states is set, it is adaptable to retain the situation of short-term source data；Or, Complete history retains, it is adaptable to need situation about being retained by the whole change histories of this table, by the way of taking timestamp.Increase Amount collection relates to procedure below: obtains data message from data collecting system or other increment data capturing systems, is incorporated into In acquisition configuration table.In this process, the concrete reason that the service data object identifying described mark produces is needed, for specifically Gatherer process offer process foundation.Then according to the daily record after integrating, perform data acquisition program, complete incremental data and adopt Collection.

When the original transaction data of holder's consuming behavior obtained from big data system is carried out, can be main The data ambiguous row that is likely to occur for the links of big data system, repetition, imperfect, violate the problems such as business rule, Allow by test acquisition, first reject out by problematic record, adjust corresponding cleaning operation according to practical situation.

When the original transaction data of holder's consuming behavior obtained from big data system is changed, can be main For Data Analysis Platform set up model, by a series of conversion realize by data from business model to analyze model, Built-in function, custom script or other the extended mode provided by system word, it is achieved that the conversion of various complexity, and can Clearly monitor according to process with the operation to conversion data, grasp the state of data conversion at any time.

In order to fully demonstrate high efficiency, in the original friendship to the holder's consuming behavior obtained from big data system When easily data are loaded, can be mainly being loaded into inside data-storage system through the data of conversion, data can be passed through File is directly loaded up or the mode of direct-connected data base is to carry out data loading.

In the specific implementation, also big data system can be done weekly a full backup, do an incremental backup every day, often Day backup file monthly recycles, and according to practical situation, data have only to retention analysis result data i.e. after the analysis is complete Can, it is not necessary to retained data source data, therefore, data volume may remain in relatively low level substantially, without having rapidly Data volume increases the problem causing data storage pressure bigger.

For example, it is assumed that storage ties up the level that card user is 50,000,000, each card user analysis result data amount about 2K that ties up, often Day have the user of 30% hold consuming behavior calculating；Carrying out weekly a full backup, full dose data backup at least preserves 3 Individual month；Carry out incremental backup, weekly a rotation every day；Tying up card user in 3 years and increase by 15% every year, any active ues increases every year Long 20%.Data storage uses and calculates accordingly:

System is built up the initial stage:

The data volume of full dose backup data file is about 50,000,000 * 2KB ≈ 95.4GB；

Trimestral full dose datum number storage is about 90/7*95.4GB=1.2TB according to amount；

Every day, any active ues amount was about 50,000,000 * 30,%=1,500 ten thousand.

The data volume of incremental data backup every day file is about 50,000,000 * 30%*2KB ≈ 28.7GB；

The incremental backup data storage data volume of one week is about 28.7*7=201GB；

After 3 years:

The data volume of full dose backup data file is about 50,000,000 * 1.153*2KB ≈ 145.1GB；

Trimestral full dose datum number storage is about 90/7*145.1GB=1.85TB according to amount；

Within 3 years, every day, any active ues amount was about 50,000,000 * 1.153*30%*1.23=3940 ten thousand afterwards.

The data volume of incremental data backup every day file is about 39,400,000 * 2KB ≈ 75.2GB；

The incremental backup data storage data volume of one week is about 75.2GB*7=526.4GB.

It should be noted that the data in big data system also have the life cycle of oneself, to certain time or full During foot certain condition, data will be removed or processed offline from big data system.Wherein, data scrubbing strategy comprise the steps that by Data are transferred on jumbo medium, offline storage, in case future Query, or, data are deleted from the table of low particle size fraction Remove, dump to, in the table of high particle size fraction, lose except part details simultaneously.

Additionally, after the original transaction data of holder's consuming behavior is acquired, the holder's consumption that also can gather The original transaction data of behavior stores to data source allocation list, and data source allocation list storage format in data base can be found in Form 6.

Form 6

The card consuming behavior feature record of card client is tied up in inquiry, can obtain relevant to this card, i.e. with this client Relevant whole customer-action analysis result datas.These data exist in the form of a label, will a client behavior and Custom feature realizes labeling, just can generate a label information simply and readily identified rapidly inquiry when Group, carries out label description to client, more convenient is preferably recognizing understanding client in the marketing and interactive process of client.

Should in the consuming behavior label obtained after the original transaction data of holder's consuming behavior is carried out statistical analysis Including at least card number, consumption category of employment, consumption grade etc., then unite according to the original transaction data of holder's consuming behavior The form that the consuming behavior label that meter obtains after analyzing stores in data base, can be found in form 7.

Form 7

It can be seen that the consumption industry of card number, example can be added up in the historical trading data to card number from above table 7 Can be lodging, food and drink as consumed industry, entertain, go on a journey, and determine the consumption of card number according to the historical trading data of card number During category of employment, can arrange according to the hair fastener possession of card number and consume grade accordingly, such as, when hair fastener possession be Beijing, Shanghai, Guangzhou, Shenzhen card number time, can by this card number in 1 year average spending per card more than 10,000 yuan time, the consumption grade of this card number is set It is set to " high ", when average spending per card is less than 10,000 yuan more than 5,000 yuan to this card number in 1 year, the consumption grade of this card number is set Be set to " in ", when average spending per card is less than 5,000 yuan in 1 year for this card number, the consumption grade of this card number is set to " low ".

It should be noted that the card number tag library of user is for storing the card number consuming behavior label of user, can be regularly The card number tag library of user is updated.

Consuming behavior label according to card number, also can pre-set the consumption label of trade company, in parameter library in parameter library The consumption label storage format in data base of the trade company pre-set, can be found in form 8.

Form 8

Sequence number	Information field	Explanation
			1	Consumption category of employment	At least four consumption industry, such as lodging, food and drink, entertains, goes on a journey
2	Trade company	Trade company corresponding under each consumption category of employment
			3	Consumption grade	Consumption grade corresponding to each trade company

From above table 8 it can be seen that when pre-setting the consumption label of trade company, refer to the historical trading number of card number According to so that it is determined that consume category of employment, consumption grade.

It should be noted that when favor information is pushed to user, either by corresponding for trade company in configuration set excellent Favour information pushing is to user, according further to the favor information consuming the trade company that label determines of card number, and all can by trade company certainly Favor information is pushed to user by some channels, such as, by the APP of trade company, favor information can be pushed to user, it is possible to logical The favor information of trade company is pushed to user by the mode crossing note, and the favor information of businessman is pushed by the mode also by phone To user.

For clearer description above method flow process, below by several concrete application scenarios to above-mentioned method Flow process carries out detailed explanation.

Application scenarios one

Assume that the identification information " A " of the user A prestored in information bank and the identification information " A " of user A are bound Trade company as shown in Table 9.

Form 9

From above table 9 it can be seen that the binding trade company of identification information " A " correspondence of user A is " East Airways " and " Uber ".

It is further assumed that also storage has the consuming behavior label corresponding to identification information " A " of user A such as in information bank Shown in form 10.

Form 10

From above table 10 it can be seen that the consumption category of employment of identification information " A " correspondence of user A is " lodging ", and The consumption category of employment that the identification information " A " of user A is corresponding " is stayed " and consumed grade is " high ".

It is further assumed that be also previously stored with in information bank with consuming behavior label, (consumption category of employment is: stays, disappears Expense grade is: high) propelling movement content corresponding to corresponding trade company and each trade company, as shown in Table 11.

Form 11

Consumption category of employment	Trade company	Push content	Consumption grade
				Stay	Four Seasons Hotel	Preferential the standing in Four Seasons Hotel subtracts certificate	High
	Chinese front yard	Preferential the standing in Chinese front yard subtracts certificate	In

From above table 11 it can be seen that the trade company that consumption category of employment is arranged " staying " is " Four Seasons Hotel " and " Chinese Front yard ", and the consumption grade " high " of trade company " Four Seasons Hotel ", corresponding propelling movement content is " preferential the standing in Four Seasons Hotel subtracts certificate "；Business The consumption grade at family " Chinese front yard " be " in ", corresponding propelling movement content is " Chinese front yard preferential vertical subtract certificate ".

Believe based on the identification information " A " of the user A shown in the above table 9 of storage in information bank and the mark of user A The trade company that breath " A " is bound, the consuming behavior label corresponding to identification information " A " of the user A shown in above table 10 and on State the basis of propelling movement content corresponding to the trade company corresponding with the consuming behavior label of user A shown in form 11 and each trade company On, it is assumed that after getting the Transaction Information that user A purchases the air ticket in East Airways, then according to the identification information " A " of user A, from letter Breath searches out the binding trade company corresponding with identification information " A " in storehouse, i.e. searches out corresponding the tying up of identification information " A " from form 9 Determine trade company for " East Airways " and " Uber ", due to the Transaction Information purchased the air ticket in East Airways according to user A, it may be determined that trader Family is " East Airways ", and the binding trade company searching out identification information " A " from form 9 corresponding includes East Airways, therefore, and can be by " east Boat " trade company's channel as push channel.Meanwhile, the consuming behavior that identification information " A " is corresponding can also be searched out from information bank Label, i.e. searching out consumption category of employment corresponding to identification information " A " from form 10 is " lodging ", and identification information " A " is right The consumption category of employment answered " is stayed " and consumed grade is " high ", is searching out the consumption that identification information " A " is corresponding from form 10 After category of employment is " lodging ", and the consumption grade " stayed " of consumption category of employment corresponding to identification information " A " is " high ", enter One step " is stayed " according to the consumption category of employment that identification information " A " is corresponding, searches out consumption category of employment " firmly from information bank Place " under arrange trade company, i.e. from form 11 search out consumption category of employment " stays " arrange trade company be " Four Seasons Hotel " and " Chinese front yard ", the consumption grade " high " " stayed " according to the consumption category of employment that identification information " A " is corresponding further, in determining propelling movement Holding, the consumption grade " stayed " due to the consumption category of employment of identification information " A " correspondence is " high ", and trade company " Four Seasons Hotel " Consumption grade " high ", corresponding propelling movement content is " preferential the standing in Four Seasons Hotel subtracts certificate ", therefore, can be by " preferential the standing in Four Seasons Hotel subtracts Certificate " it is pushed to user A by trade company's channel of " East Airways ".

Application scenarios two assumes the identification information " B " of user B, the identification information of user B prestored in information bank Trade company that " B " binds and the priority level of the trade company that the identification information " B " of user B is bound, as shown in Table 12.

Form 12

From above table 12 it can be seen that binding trade company corresponding to the identification information " B " of user B be " droplet " and " Uber ", and the priority level of trade company's " drip drip " is " high ", the priority level of trade company " Uber " be " in ".

It is further assumed that also storage has the consuming behavior label corresponding to identification information " B " of user B such as in information bank Shown in form 13.

Form 13

From above table 13 it can be seen that the consumption category of employment of identification information " B " correspondence of user B is " lodging ", and The consumption category of employment that the identification information " B " of user B is corresponding " is stayed " and consumed grade is " high ".

It is further assumed that be also previously stored with in information bank with consuming behavior label, (consumption category of employment is: stays, disappears Expense grade is: high) propelling movement content corresponding to corresponding trade company and each trade company, can be as shown in above table 11.

Based on the identification information " B " of user B shown in the above table 12 of storage, the identification information of user B in information bank Trade company that " B " binds and the user B shown in the priority level of trade company that the identification information " B " of user B is bound, above table 13 The consuming behavior label corresponding to identification information " B " and the consuming behavior label pair with user B shown in above table 11 On the basis of propelling movement content corresponding to the trade company answered and each trade company, it is assumed that get the friendship that user B purchases the air ticket in East Airways Easily after information, then according to the identification information " B " of user B, from information bank, search out the binding business corresponding with identification information " B " Family, i.e. searching out binding trade company corresponding to identification information " B " from form 12 is " dripping " and " Uber ", due to according to user B The Transaction Information purchased the air ticket in East Airways, it may be determined that transaction trade company be " East Airways ", it is further assumed that the transaction trade company determined The priority level of " East Airways " be " in ", and what the binding trade company that the identification information " B " that searches out from form 12 is corresponding " dripped " Priority level is " high ", and the priority level of the binding trade company " Uber " that identification information " B " is corresponding is " low ", therefore, can will " drip Drip " trade company's channel as push channel.Meanwhile, the consuming behavior that identification information " B " is corresponding can also be searched out from information bank Label, i.e. searching out consumption category of employment corresponding to identification information " B " from form 13 is " lodging ", and identification information " B " is right The consumption category of employment answered " is stayed " and consumed grade is " high ", is searching out the consumption that identification information " B " is corresponding from form 13 After category of employment is " lodging ", and the consumption grade " stayed " of consumption category of employment corresponding to identification information " B " is " high ", enter One step " is stayed " according to the consumption category of employment that identification information " B " is corresponding, searches out consumption category of employment " firmly from information bank Place " under arrange trade company, i.e. from form 11 search out consumption category of employment " stays " arrange trade company be " Four Seasons Hotel " and " Chinese front yard ", the consumption grade " high " " stayed " according to the consumption category of employment that identification information " B " is corresponding further, in determining propelling movement Holding, the consumption grade " stayed " due to the consumption category of employment of identification information " B " correspondence is " high ", and trade company " Four Seasons Hotel " Consumption grade " high ", corresponding propelling movement content is " preferential the standing in Four Seasons Hotel subtracts certificate ", therefore, can be by " preferential the standing in Four Seasons Hotel subtracts Certificate " it is pushed to user B by trade company's channel of " dripping ".

Application scenarios three assumes that the identification information " C " of the user C prestored in information bank and the mark of user C are believed The trade company that breath " C " is bound is as shown in Table 14.

Form 14

From above table 14 it can be seen that binding trade company corresponding to the identification information " C " of user C be " droplet " and “Uber”。

It is further assumed that also storage has the consuming behavior label corresponding to identification information " C " of user C such as in information bank Shown in form 15.

Form 15

From above table 15 it can be seen that the consumption category of employment of identification information " C " correspondence of user C is " lodging ", and The consumption category of employment that the identification information " C " of user C is corresponding " is stayed " and consumed grade is " high ".

Believe based on the identification information " C " of the user C shown in the above table 14 of storage in information bank and the mark of user C The trade company that breath " C " is bound, the consuming behavior label corresponding to identification information " C " of the user C shown in above table 15 and on State the basis of propelling movement content corresponding to the trade company corresponding with the consuming behavior label of user C shown in form 11 and each trade company On, it is assumed that after getting the Transaction Information that user C purchases the air ticket in East Airways, then according to the identification information " C " of user C, from letter Breath searches out the binding trade company corresponding with identification information " C " in storehouse, i.e. searches out corresponding the tying up of identification information " C " from form 14 Determine trade company for " drip drip " and " Uber ", due to the Transaction Information purchased the air ticket in East Airways according to user C, it may be determined that trader Family is " East Airways ", and searches out from form 14 and do not include East Airways in the binding trade company that identification information " C " is corresponding, therefore, and can By trade company's channel of binding trade company " droplet " corresponding for identification information " C " or by binding trade company corresponding for identification information " C " Trade company's channel of " Uber ", as pushing channel, meanwhile, also can search out the consumption row that identification information " C " is corresponding from information bank For label, i.e. searching out consumption category of employment corresponding to identification information " C " from form 15 is " lodging ", and identification information " C " Corresponding consumption category of employment " is stayed " and consumed grade is " high ", is searching out corresponding the disappearing of identification information " C " from form 15 Take category of employment for " lodging ", and after the consumption grade " stayed " of the consumption category of employment of identification information " C " correspondence is " high ", " stay " according to the consumption category of employment that identification information " C " is corresponding further, from information bank, search out consumption category of employment " firmly Place " under arrange trade company, i.e. from form 11 search out consumption category of employment " stays " arrange trade company be " Four Seasons Hotel " and " Chinese front yard ", the consumption grade " high " " stayed " according to the consumption category of employment that identification information " C " is corresponding further, in determining propelling movement Holding, the consumption grade " stayed " due to the consumption category of employment of identification information " C " correspondence is " high ", and trade company " Four Seasons Hotel " Consumption grade " high ", corresponding propelling movement content is " preferential the standing in Four Seasons Hotel subtracts certificate ", therefore, can be by " preferential the standing in Four Seasons Hotel subtracts Certificate " it is pushed to user C by trade company's channel of " dripping " or trade company's channel of " Uber ".

Application scenarios four

Assume the identification information " D " of the user D prestored in information bank, business that the identification information " D " of user D is bound The priority level of the trade company that the identification information " D " of family and user D is bound, as shown in Table 16.

Form 16

From above table 16 it can be seen that binding trade company corresponding to the identification information " D " of user D be " droplet " and " Uber ", and the priority level of trade company's " drip drip " is " high ", the priority level of trade company " Uber " be " in ".

It is further assumed that also storage has the consuming behavior label corresponding to identification information " D " of user D such as in information bank Shown in form 17.

Form 17

From above table 17 it can be seen that the consumption category of employment of identification information " D " correspondence of user D is " lodging ", and The consumption category of employment that the identification information " D " of user D is corresponding " is stayed " and consumed grade is " high ".

Based on the identification information " D " of user D shown in the above table 16 of storage, the identification information of user D in information bank Trade company that " D " binds and the user D shown in the priority level of trade company that the identification information " D " of user D is bound, above table 17 The consuming behavior label corresponding to identification information " D " and the consuming behavior label pair with user D shown in above table 11 On the basis of propelling movement content corresponding to the trade company answered and each trade company, it is assumed that get the friendship that user D purchases the air ticket in East Airways Easily after information, then according to the identification information " D " of user D, from information bank, search out the binding business corresponding with identification information " D " Family, i.e. searching out binding trade company corresponding to identification information " D " from form 16 is " dripping " and " Uber ", due to according to user D The Transaction Information purchased the air ticket in East Airways, it may be determined that transaction trade company be " East Airways ", it is further assumed that the transaction trade company determined The priority level of " East Airways " is " high ", and what the binding trade company that the identification information " D " searched out from form 12 is corresponding " dripped " Priority level be " in ", the priority level of the binding trade company " Uber " that identification information " D " is corresponding be " low ", therefore, can be by " eastern Boat " trade company's channel as push channel.Meanwhile, the consuming behavior that identification information " D " is corresponding can also be searched out from information bank Label, i.e. searching out consumption category of employment corresponding to identification information " D " from form 17 is " lodging ", and identification information " D " is right The consumption category of employment answered " is stayed " and consumed grade is " high ", is searching out the consumption that identification information " D " is corresponding from form 17 After category of employment is " lodging ", and the consumption grade " stayed " of consumption category of employment corresponding to identification information " D " is " high ", enter One step " is stayed " according to the consumption category of employment that identification information " D " is corresponding, searches out consumption category of employment " firmly from information bank Place " under arrange trade company, i.e. from form 11 search out consumption category of employment " stays " arrange trade company be " Four Seasons Hotel " and " Chinese front yard ", the consumption grade " high " " stayed " according to the consumption category of employment that identification information " D " is corresponding further, in determining propelling movement Holding, the consumption grade " stayed " due to the consumption category of employment of identification information " D " correspondence is " high ", and trade company " Four Seasons Hotel " Consumption grade " high ", corresponding propelling movement content is " preferential the standing in Four Seasons Hotel subtracts certificate ", therefore, can be by " preferential the standing in Four Seasons Hotel subtracts Certificate " it is pushed to user D by trade company's channel of " East Airways ".

It should be noted that in the specific implementation, when, under same consumption category of employment, there is the business that consumption grade is identical During family, can arbitrary trade company is corresponding in the trade company identical using consuming grade propelling movement content as pushing content, it is possible to according to user The transaction record data of identification information-enquiry user, according to the transaction record data of user, determine propelling movement content.

In the specific implementation, when determining propelling movement channel according to the priority level of trade company, identical for priority level can be appointed Trade company's channel of one trade company is as pushing channel, it is possible to according to the transaction record data of the identification information-enquiry user of user, root According to the transaction record data of user, determine propelling movement channel.

According to the above it can be seen that obtain user transaction trade company Transaction Information after, can be according to Transaction Information In the identification information of user that carries, determine the consuming behavior label corresponding to this user and the trade company bound in this user, And according to consuming behavior label corresponding to described identification information, determine propelling movement content, by the consuming behavior mark thus according to user Push content determined by label, push, therefore, it is possible to promote, the precision that content pushes such that it is able to promote and push pushing away of content Send effect.

For clearer description above method flow process, below by two concrete application scenarios in Transaction Information Carry the card number information that identification information is user of user, and configuration set has been pre-configured with particular merchant and particular merchant Favor information time carry out detailed explanation.

Application scenarios five

Assume the trade company of card number and the card number binding stored in information bank as shown in Table 18.

Form 18

Assuming in form 18, card number 123 and card number 456 are Unionpay's credit card, then by above table 18 it can be seen that The trade company of Unionpay's credit card 123 binding is " Uber ", " East Airways ", " dripping ", and the trade company of Unionpay's credit card 456 binding is " star bar Gram ", " star of Jin Jiang River ", " Chinese front yard ".

It is further assumed that be previously provided with configuration set in advance in parameter library, and assume the trade company in configuration set, business Reward voucher and the priority of trade company that family is corresponding can be as shown in Table 19.

Form 19

Trade company	Favor information	Precedence information
			Uber	Preferential the standing of Uber subtracts certificate	High
East Airways	Preferential the standing of East Airways subtracts certificate	Low

It can be seen that the favor information of trade company " Uber " correspondence is " preferential the standing of Uber subtracts certificate ", trade company from form 19 The precedence information of " Uber " is set to " high "；The favor information of trade company " East Airways " correspondence is " preferential the standing of East Airways subtracts certificate ", trade company The precedence information of " East Airways " is set to " low ", therefore, the Bang Ka trade company of the trade company in configuration set with user is being compared Time relatively, owing to the precedence information of trade company " Uber " is " high ", and the precedence information of trade company " East Airways " is set to " low ", the most excellent First the Bang Ka trade company of trade company " Uber " with user is compared.The Bang Ka trade company of the trade company in configuration set with user is being entered After going relatively, if there is multiple common factor trade company, then the priority of multiple common factor trade companies is compared, select in common factor trade company excellent The trade company that first level is the highest, and by the trade company that common factor trade company medium priority is the highest, favor information corresponding for multiple common factor trade companies is pushed away Give user.

On the basis of the configuration set that the information bank provided based on above table 18 and above table 19 provide, it is assumed that hold People E has bought an air ticket on East Airways APP, and during payment, holder selects Unionpay's credit card of card number 123, is getting holder After the consumption information that the Unionpay's credit card using 123 is purchased the air ticket, the Unionpay's credit card 123 that can use according to holder, inquiry Information bank, i.e. enquiry form 18, owing to, in form 18, the trade company of Unionpay's credit card 123 binding is " Uber ", " East Airways ", drips Drip ", accordingly, it can be determined that the trade company of Unionpay's credit card 123 binding is " Uber ", " East Airways ", " dripping ", then obtain from parameter library Take the configuration set pre-set, i.e. obtain form 19, owing in form 19, the trade company of configuration is " Uber ", " East Airways ", therefore Can determine that the trade company in configuration set is " Uber ", " East Airways ", be " high " due to the precedence information of trade company " Uber " again, trade company The precedence information of " East Airways " is " low ", therefore, preferentially by the trade company of trade company " Uber " with Unionpay's credit card 123 binding " Uber ", " East Airways ", " dripping " compare, and find the trade company " Uber " pre-set in configuration set and Unionpay's credit card There is common factor trade company " Uber ", then by common factor trade company medium priority in the trade company " Uber " of 123 bindings, " East Airways ", " dripping " The trade company " Uber " of trade company " East Airways " and the binding of the Unionpay credit card 123, " East Airways ", " dripping " compare, find configuration The trade company " Uber " of the trade company " East Airways " pre-set in set and the binding of the Unionpay credit card 123, " East Airways ", " dripping " exist Common factor trade company " East Airways ", so far, it may be determined that the trade company " Uber " pre-set, " East Airways " and the Unionpay's credit card in configuration set There is common factor trade company and be in the trade company " Uber " of 123 bindings, " East Airways ", " dripping ": " Uber " and " East Airways ", again due at config set In conjunction, i.e. in form 19, the precedence information of trade company " Uber " is " high ", and the precedence information of trade company " East Airways " is " low ", Therefore, favor information corresponding for common factor trade company " Uber " is " preferential the standing of Uber subtracts certificate " and common factor business by the APP that can pass through Uber The favor information of family " East Airways " correspondence is pushed to holder E together for " preferential the standing of East Airways subtracts certificate ".

Application scenarios six

Assume that card number and the card number of storage in information bank bind trade company as shown in Table 20.

Form 20

Assuming in form 20, card number 201 and card number 222 are Unionpay's credit card, then by above table 20 it can be seen that The trade company of Unionpay's credit card 111 binding is " Uber ", " East Airways ", " Four Seasons Hotel ", " dripping ", the business of Unionpay's credit card 22 binding Family is " Startbuck ", " star of Jin Jiang River ", " Chinese front yard ".

It is further assumed that be previously provided with configuration set in advance in parameter library, and assume the trade company in configuration set, business Reward voucher and the priority of trade company that family is corresponding can be as shown in Table 12.

Form 21

Trade company	Favor information	Precedence information
			KFC	Preferential the standing of KFC subtracts certificate	High
McDonald	Preferential the standing of McDonald subtracts certificate	Low

It can be seen that the favor information of trade company " KFC " correspondence is " preferential the standing of KFC subtracts certificate ", business from form 21 The precedence information at family " KFC " is set to " high "；The favor information of trade company " McDonald " correspondence is for " preferential the standing of McDonald subtracts Certificate ", the precedence information of trade company " McDonald " is set to " low ", therefore, the trade company in configuration set and user is being tied up card When trade company compares, owing to the precedence information of trade company " KFC " is " high ", and the precedence information of trade company " McDonald " It is set to " low ", then preferentially the Bang Ka trade company of trade company " KFC " with user is compared.By the trade company in configuration set After comparing with the Bang Ka trade company of user, if there is multiple common factor trade company, then the priority of multiple common factor trade companies is compared Relatively, select the trade company that common factor trade company medium priority is the highest, and by the highest trade company of common factor trade company medium priority by multiple common factors Favor information corresponding to trade company is pushed to user.

Further, it is assumed that in tag library, the card number of storage and the trade company of card number binding are as shown in form 22.

Form 22

From form 22 it can be seen that the consumption category of employment of the consumption correspondence of Unionpay's credit card 111 is " lodging ", " meal Drink ", i.e. the preference industry of Unionpay's credit card 111 is " lodging ", " food and drink ", and the consumption industry of Unionpay's credit card 111 correspondence The consumption grade that classification " is stayed " is " high ", and the consumption grade of the consumption category of employment " food and drink " of Unionpay's credit card 111 correspondence is In " ".The consumption category of employment of Unionpay's credit card 222 correspondence is the preference industry of " trip ", " food and drink ", i.e. Unionpay's credit card 222 For " trip ", " food and drink ", and the consumption grade that the consumption category of employment of Unionpay's credit card 222 correspondence " is gone on a journey " be " in ", silver The consumption grade of consumption category of employment " food and drink " of the connection credit card 222 correspondence be " in ".

Further, it is also assumed that in parameter library, be provided with the consumption label of trade company in advance as shown in form 23.

Form 23

From form 23 it can be seen that under consumption category of employment " is stayed " trade company that pre-sets be " Four Seasons Hotel ", " GreenTree Inn ", " star of Jin Jiang River ", " Chinese front yard ", and the consumption grade arranged trade company " Four Seasons Hotel " in advance is " high ", in advance The consumption grade first arranged trade company's " GreenTree Inn " is " low ", and the consumption grade arranged trade company's " star of Jin Jiang River " in advance is In " ", the consumption grade arranged trade company " Chinese front yard " in advance is " low ", meanwhile, the most in advance to disappearing that trade company " Four Seasons Hotel " is arranged Expense favor information is " preferential the standing in Four Seasons Hotel subtracts certificate ", and the consumption favor information arranged trade company's " GreenTree Inn " in advance is " lattice Preferential the standing of woods Haotai subtracts certificate ", the consumption favor information arranged trade company's " star of Jin Jiang River " in advance is that " preferential the standing of the star of Jin Jiang River subtracts Certificate ", the consumption information arranged trade company " Chinese front yard " in advance is " preferential the standing in Chinese front yard subtracts certificate ".Under consumption category of employment " is gone on a journey " in advance The trade company first arranged is " Divine Land special train ", " drip drip ", and the consumption grade in advance trade company's " Divine Land special train " arranged for " in ", It is " low " that trade company " drips " consumption grade in advance that arrange, and meanwhile, the consumption arranged trade company's " Divine Land special train " the most in advance is excellent Favour information is " Divine Land special train preferential vertical subtract certificate ", trade company " drips " consumption favor information in advance that arrange for " dripping preferential vertical Subtract certificate ".The trade company pre-set under consumption category of employment " food and drink " is " Pizza Hut ", and sets trade company " Pizza Hut " in advance The consumption grade put for " in ", meanwhile, the consumption favor information arranged trade company " Pizza Hut " the most in advance is for " Pizza Hut is preferential vertical Subtract certificate ".

Based on above table 20 provide information bank, form 21 provide configuration set, form 22 provide tag library with And on the basis of trade company's consumption label of form 14 offer, it is assumed that holder F has bought an air ticket on East Airways APP, during payment Holder selects Unionpay's credit card of card number 111, is getting the consumption that holder uses Unionpay's credit card of 111 to purchase the air ticket After information, the Unionpay's credit card 111 that can use according to holder, Query Information storehouse, i.e. enquiry form 20, due at form 20 In, Unionpay's credit card 201 binding trade company be " Uber ", " East Airways ", " Four Seasons Hotel ", drip drip ", accordingly, it can be determined that Unionpay believe With card 201 binding trade company be " Uber ", " East Airways ", " Four Seasons Hotel ", drip droplet ", then obtain from parameter library and pre-set Configuration set, i.e. obtain form 21, due in form 21 configuration trade company be " KFC ", " McDonald ", again due to trade company The precedence information of " KFC " is " high ", and the precedence information of trade company " McDonald " is " low ", therefore, preferentially trade company " is agree De Ji " with trade company " Uber ", " East Airways ", " Four Seasons Hotel " of the binding of the Unionpay credit card 201, drip " compare, find configuration The trade company " KFC " pre-set in set and the trade company " Uber " of Unionpay's credit card 111 binding, " East Airways ", " four seasons wine Shop ", drip " there is not common factor trade company, then continue the trade company " McDonald " priority taken second place and Unionpay's credit card 111 binding Trade company " Uber ", " East Airways ", " Four Seasons Hotel ", drip " compare, find the trade company " wheat pre-set in configuration set Work as labor " with Unionpay's credit card 111 binding trade company " Uber ", " East Airways ", " Four Seasons Hotel ", drip drip " there is not common factor trade company.

Trade company in the rule being pre-configured with in determining parameter library and Unionpay's credit card 111 are bound trade company and be there is not common factor After trade company, from tag library, obtain the consuming behavior label corresponding to Unionpay's credit card 111, from form 22, i.e. obtain Unionpay The consuming behavior label of the credit card 111, so that it is determined that the consumption category of employment of Unionpay's credit card 111 correspondence and consumption grade, by In in form 22, the consumption category of employment that the consumption of Unionpay's credit card 111 is corresponding is " lodging ", " food and drink ", i.e. Unionpay's credit The preference industry of card 111 is " lodging ", " food and drink ", and disappearing of " staying " of the consumption category of employment of Unionpay's credit card 111 correspondence Take grade for " high ", the consumption grade of the consumption category of employment " food and drink " of Unionpay's credit card 111 correspondence be " in ", therefore, can be true The consumption category of employment of the consumption correspondence determining Unionpay's credit card 111 is " lodging ", " food and drink ", and Unionpay's credit card 111 is corresponding The consumption grade " stayed " of consumption category of employment be " high ", the consumption category of employment " food and drink " of Unionpay's credit card 111 correspondence Consumption grade be " in ".

After determining the consuming behavior label corresponding to Unionpay's credit card 111, obtain the trade company pre-set further and disappear Take label, from form 14, i.e. obtain trade company's consumption label, thus according to the consuming behavior label corresponding to Unionpay's credit card 111 Trade company's consumption label with pre-setting, matches the trade company preferential letter corresponding with the consuming behavior label of the Unionpay credit card 111 Breath, due in form 14 under consumption category of employment " is stayed " trade company that pre-sets be " Four Seasons Hotel ", " GreenTree Inn ", " star of Jin Jiang River ", " Chinese front yard ", and the consumption grade arranged trade company " Four Seasons Hotel " in advance is " high ", in advance to trade company's " lattice Woods Haotai " the consumption grade that arranges is " low ", the consumption grade in advance trade company's " star of Jin Jiang River " arranged for " in ", in advance to business The consumption grade that family " Chinese front yard " is arranged is " low ", and what the consumption category of employment of Unionpay's credit card 111 correspondence determined " was stayed " Consumption grade is " high ", therefore, is disappearing according to the consuming behavior label corresponding to Unionpay's credit card 111 and the trade company pre-set Taking label, matching the trade company corresponding with the consuming behavior label of the Unionpay credit card 111 is " Four Seasons Hotel ", its correspondence preferential Information is " preferential the standing in Four Seasons Hotel subtracts certificate ".Simultaneously as form 14 pre-sets under consumption category of employment " food and drink " Trade company is " Pizza Hut ", and the consumption grade that trade company " Pizza Hut " is pre-set for " in ", and the Unionpay's credit card determined The consumption grade of the consumption category of employment " food and drink " of 111 correspondences be " in ", therefore, according to corresponding to Unionpay's credit card 111 Consuming behavior label and the trade company's consumption label pre-set, match corresponding with the consuming behavior label of the Unionpay credit card 111 Trade company be " Pizza Hut ", the favor information of its correspondence is " Pizza Hut preferential vertical subtract certificate ", therefore, can pass through trade company's " four seasons wine Shop " APP be pushed to hold by corresponding for trade company " Four Seasons Hotel " in trade company's label favor information " Four Seasons Hotel preferential vertical subtract certificate " Card people B, and by favor information corresponding for trade company " Pizza Hut " in trade company's label, " Pizza Hut is excellent by the APP of trade company " Pizza Hut " Hui Li subtracts certificate " it is pushed to holder F.

From the above, it is seen that owing to the trade company in configuration set is carried out with the trade company bound in the card number of user Relatively, and in the case of there is common factor trade company, favor information corresponding for trade company of occuring simultaneously is pushed to user, therefore, it is possible to The favor information of the demand of user with propelling movement is associated such that it is able to promote the precision that favor information pushes, Jin Erneng Enough promote the promotion effect of favor information.It addition, also the trade company in configuration set can be arranged priority, when common factor trade company exists Time multiple, by the trade company that priority level is high, the favor information of all common factor trade companies can be pushed to user, thus can also be real Cross-marketing between Xian Ge trade company.

Additionally, there are not the feelings of common factor trade company between trade company and the trade company bound in card number of user in configuration set Under condition, consume tag match according to consuming behavior label and the trade company of card number and go out the consumption of the consuming behavior with user and user The favor information of the corresponding trade company of grade, and the favor information of the trade company matched is pushed to user, therefore, can not only be by The demand of user is associated with the favor information of propelling movement, additionally it is possible to effectively integrates each trade company resource and is used, thus rising The precision that favor information pushes.

Based on identical technology design, the embodiment of the present invention also provides for a kind of information transmission system, and as shown in Figure 4, this is System comprises the steps that

Acquisition module 401, for obtaining user's Transaction Information in transaction trade company, carries user in described Transaction Information Identification information；

Search module 402, according to the identification information of described user, searches out corresponding with described identification information from information bank Consuming behavior label and the binding trade company corresponding with described identification information；

Determine module 403, for the binding trade company corresponding according to described identification information, determine propelling movement channel；

Pushing module 404, for being pushed to described user by described propelling movement channel by described propelling movement content.

It is also preferred that the left determine module 403, it is additionally operable to from information bank, searching out the consumption row corresponding with described identification information After label and the binding trade company corresponding with described identification information, the binding trade company corresponding according to described identification information and institute State transaction trade company, determine propelling movement channel.

It is also preferred that the left determine module 403, specifically for:

Described determine module, specifically for:

To sum up, it can be seen that obtaining user after the Transaction Information of transaction trade company, can be according to Transaction Information carries The identification information of user, determines the consuming behavior label corresponding to this user and the trade company bound in this user, and according to institute State the consuming behavior label that identification information is corresponding, determine propelling movement content, the consuming behavior label thus according to user determined Propelling movement content, therefore, it is possible to promote push content push precision such that it is able to promote push content propelling movement effect.

Owing to the trade company in configuration set is compared with the trade company bound in the card number of user, and occur simultaneously existing In the case of trade company, favor information corresponding for trade company of occuring simultaneously is pushed to user, therefore, it is possible to by the demand of user and propelling movement Favor information is associated such that it is able to promotes the precision that favor information pushes, and then can promote the popularization of favor information Effect.It addition, also the trade company in configuration set can be arranged priority, when common factor trade company exists multiple, priority can be passed through The favor information of all common factor trade companies is pushed to user by not high trade company, thus can also realize the intersection battalion between each trade company Pin.

Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method or computer program. Therefore, the embodiment in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware Form.And, the present invention can use can be with depositing at one or more computers wherein including computer usable program code The shape of the upper computer program implemented of storage media (including but not limited to disk memory, CD-ROM, optical memory etc.) Formula.

The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.

These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or The function specified in multiple square frames.

These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one The step of the function specified in individual square frame or multiple square frame.

Although preferred embodiments of the present invention have been described, but those skilled in the art once know basic creation Property concept, then can make other change and amendment to these embodiments.So, claims are intended to be construed to include excellent Select embodiment and fall into all changes and the amendment of the scope of the invention.

Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof Within, then the present invention is also intended to comprise these change and modification.

Claims

1. an information-pushing method, it is characterised in that including:

According to the identification information of described user, search out from information bank the consuming behavior label corresponding with described identification information with And the binding trade company corresponding with described identification information；

2. information-pushing method as claimed in claim 1, it is characterised in that searching out from information bank and described mark letter After the consuming behavior label of breath correspondence and the binding trade company corresponding with described identification information, also include:

3. information-pushing method as claimed in claim 2, it is characterised in that the described binding corresponding according to described identification information Trade company and described transaction trade company, determine propelling movement channel, including:

Judge whether the binding trade company that described identification information is corresponding comprises described transaction trade company, the most then by described trader Trade company's channel at family is as pushing channel, otherwise, by the trade company of the arbitrary trade company in binding trade company corresponding for described identification information Channel is as pushing channel.

4. information-pushing method as claimed in claim 3, it is characterised in that by binding trade company corresponding for described identification information Arbitrary trade company trade company's channel as push channel, including:

Determine each priority binding trade company in the binding trade company that described identification information is corresponding, and by binding business high for priority level Trade company's channel at family is as pushing channel.

5. information-pushing method as claimed in claim 1, it is characterised in that described consuming behavior label at least includes: consumption Category of employment and consumption grade；

According to the consumption category of employment in described consuming behavior label, determine trade company corresponding to this consumption category of employment and this disappear Take the consumption grade corresponding to each trade company under category of employment, push content；

According to the consumption grade of the consumption grade in described consuming behavior label with each trade company under described consumption category of employment, Allot propelling movement content.

6. an information transmission system, it is characterised in that including:

Acquisition module, for obtaining user's Transaction Information in transaction trade company, carries the mark of user in described Transaction Information Information；

Search module, according to the identification information of described user, searches out the consumption corresponding with described identification information from information bank Behavior label and the binding trade company corresponding with described identification information；

7. information transmission system as claimed in claim 6, it is characterised in that described determine module, is additionally operable to from information bank In search out the consuming behavior label corresponding with described identification information and the binding trade company corresponding with described identification information after, root The binding trade company corresponding according to described identification information and described transaction trade company, determine propelling movement channel.

8. information transmission system as claimed in claim 7, it is characterised in that described determine module, specifically for:

9. information transmission system as claimed in claim 8, it is characterised in that described determine module, specifically for:

10. information transmission system as claimed in claim 6, it is characterised in that described consuming behavior label at least includes: consumption Category of employment and consumption grade；

Described determine module, specifically for: