CN107833076A - A kind of marketing message method for pushing and device - Google Patents
A kind of marketing message method for pushing and device Download PDFInfo
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- CN107833076A CN107833076A CN201711138209.4A CN201711138209A CN107833076A CN 107833076 A CN107833076 A CN 107833076A CN 201711138209 A CN201711138209 A CN 201711138209A CN 107833076 A CN107833076 A CN 107833076A
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- trade company
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- G—PHYSICS
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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Abstract
A kind of marketing message method for pushing and device, this method include：Entity of collecting money receives the trading instruction for paying entity, and obtains the M interest tags of user corresponding to the payment entity and the association merchant list associated with the transaction trade company in the trading instruction；The M is the positive integer more than 1；The gathering entity is by the association merchant list, and the trade company matched with the M interest tags is as target trade company；The Cash collecting equipment pushes the marketing message of the target trade company.
Description
Technical field
The application is related to the communications field, more particularly to a kind of marketing message method for pushing and device.
Background technology
With the development of science and technology, the mode of the marketing message such as businessman markets to pushes customer, popularization is various, however,
Push in the prior art to the marketing message of businessman is more extensive, and it is less efficient to be sent to target customer, for example, some platforms
Push push content all near user position according to user position, or according to the mobile terminal it is current when
The consumption at quarter is selected, and not in view of the demand of user, therefore have impact on the precision of push content push, so as to
Also affect the promotion effect of push marketing message.
The content of the invention
The embodiment of the present application provides a kind of marketing message method for pushing and device, for improving the essence of push marketing message
Accuracy, improve the promotion effect of push marketing message.
The embodiment of the present application provides a kind of marketing message method for pushing, it is characterised in that including：
Entity of collecting money receives the trading instruction for paying entity, and obtains the M interest of user corresponding to the payment entity
Label and the association merchant list associated with the transaction trade company in the trading instruction；The M is the positive integer more than 1；
The gathering entity is by the association merchant list, and the trade company matched with the M interest tags is as target
Trade company；
The Cash collecting equipment pushes the marketing message of the target trade company.
A kind of possible implementation, the interest tags are consumption type mark in the historical trading of the payment entity
The matching angle value of label is more than the consumption type label of the second matching threshold；According to the matching angle value of the consumption type label
Determined for trade company's classification description information in the historical trading of the payment entity.
A kind of possible implementation, consumption type label have corresponding relation with trade company's classification description information, each disappeared
Taking type label, with the corresponding relation of trade company classification description information with one to match angle value corresponding；
For any consumption type label, the matching angle value of the consumption type label meets below equation：
The P be the consumption type label matching angle value, XiRetouched for the consumption type label and i-th of trade company's classification
State matching angle value, N corresponding to the corresponding relation of informationiIt is trade company corresponding to i-th of trade company's classification description information in the history
The quantity occurred in transaction；The XiSpan be [0,1], the K is consumer with this in the historical transaction record
The total quantity of trade company's classification description information corresponding to type label.
A kind of possible implementation, the gathering entity is associated described in merchant list, with the M interest mark
The trade company of matching is signed as target trade company, including：
The gathering entity obtains any one in all trade companies in the merchant list in the merchant list
Trade company's classification description information of trade company；
According to the corresponding relation of trade company's classification description information and the M interest tags, the trade company of the trade company is determined
M matching angle value of M consumption type label corresponding to classification description information；
If the matching angle value more than the first matching threshold in M of trade company matching angle value be present, using the trade company as
Target trade company.
A kind of possible implementation, if meeting in the merchant list and one or more in the M interest tags
When the quantity that the matching angle value of individual interest tags is more than the trade company of the first matching threshold is more than 1, including：Meeting the matching
Angle value is more than in the trade company of the first matching threshold, by the degree of association highest of the trade company in the trading instruction with the payment entity
Trade company as target trade company.
A kind of possible implementation, when the payment entity is mobile terminal, the Cash collecting equipment pushes the target
In the marketing message of trade company to the payment interface of the mobile terminal.
The embodiment of the present application provides a kind of marketing message pusher, including：
Receiving unit, the trading instruction of entity is paid for receiving, and obtains the M of user corresponding to the payment entity
Individual interest tags and the association merchant list associated with the transaction trade company in the trading instruction；The M is just whole more than 1
Number；
Processing unit, for by the association merchant list, the trade company matched with the M interest tags to be as mesh
Mark trade company；Push the marketing message of the target trade company.
A kind of possible implementation, the interest tags are consumption type mark in the historical trading of the payment entity
The matching angle value of label is more than the consumption type label of the second matching threshold；According to the matching angle value of the consumption type label
Determined for trade company's classification description information in the historical trading of the payment entity.
A kind of possible implementation, consumption type label have corresponding relation with trade company's classification description information, each disappeared
Taking type label, with the corresponding relation of trade company classification description information with one to match angle value corresponding；
For any consumption type label, the matching angle value of the consumption type label meets below equation：
The P be the consumption type label matching angle value, XiRetouched for the consumption type label and i-th of trade company's classification
State matching angle value, N corresponding to the corresponding relation of informationiIt is trade company corresponding to i-th of trade company's classification description information in the history
The quantity occurred in transaction；The XiSpan be [0,1], the K is consumer with this in the historical transaction record
The total quantity of trade company's classification description information corresponding to type label.
A kind of possible implementation, the processing unit are additionally operable to：
The gathering entity obtains any one in all trade companies in the merchant list in the merchant list
Trade company's classification description information of trade company；According to the corresponding relation of trade company's classification description information and the M interest tags,
Determine M matching angle value of M consumption type label corresponding to trade company's classification description information of the trade company；If M of the trade company
The matching angle value existed in angle value more than the first matching threshold is matched, then using the trade company as target trade company.
A kind of possible implementation, the processing unit are additionally operable to：If meet in the merchant list and the M
When the quantity that the matching angle value of one or more of interest tags interest tags is more than the trade company of the first matching threshold is more than 1,
In the trade company of the matching angle value more than the first matching threshold is met, by the business in the trading instruction with the payment entity
The degree of association highest trade company at family is as target trade company.
A kind of possible implementation, when the payment entity is mobile terminal, the Cash collecting equipment pushes the target
In the marketing message of trade company to the payment interface of the mobile terminal.
The embodiment of the present application additionally provides a kind of computer-readable recording medium, above-mentioned any one for being stored as performing
Computer software instructions used in kind method, apparatus, it, which is included, is used to perform the program designed by the above method.
The embodiment of the present application, the trade company paid according to the interest tags for paying main body with paying main body associates trade company,
It is determined that the marketing message of push, combines the demand of user, by the association trade company of the trade company paid obtained according to big data
Payment main body is pushed to, improves the reasonability of marketing message push, improves the promotion effect of push marketing message.
Brief description of the drawings
Fig. 1 is the schematic flow sheet for the marketing message method for pushing that the embodiment of the present application provides；
Fig. 2 is the structural representation for the marketing message pusher that the embodiment of the present application provides.
Embodiment
Information-pushing method provided in an embodiment of the present invention is based on the basis of big data, can be stored in big data
In big data system, the consumption type label of trade company and the pass of trade company's association are can obtain based on the data in big data system
Join merchant list.
Fig. 1 illustrates a kind of schematic flow sheet of marketing message method for pushing provided in an embodiment of the present invention, such as
Shown in Fig. 1, the flow may include：
Step 101：Entity of collecting money receives the trading instruction for paying entity, and obtains user corresponding to the payment entity
M interest tags and the association merchant list that is associated with the transaction trade company in the trading instruction；The M is more than 1 just
Integer；
Step 102：The trade company that the gathering entity in the association merchant list, will match with the M interest tags
As target trade company；
Step 103：The Cash collecting equipment pushes the marketing message of the target trade company.
In a step 101, the Cash collecting equipment can be the Cash collecting equipment for supporting various type of payment, for example, sale is eventually
The Cash collecting equipments such as (point of sale, POS), cashing machine, the POS are held, are no longer illustrated one by one herein.The transaction
The identification information of the user carried in instruction can be card number information, ID card No. information, the cell-phone number of the payment entity
Code information etc..
The interest tags can be the Cash collecting equipment by being searched out in database with being used in the trading instruction
Interest tags corresponding to the identification information at family.The association merchant list can also be that the Cash collecting equipment passes through in database
The association merchant list associated with trade company in the trading instruction searched out.
A kind of possible implementation, the interest tags are consumption type mark in the historical trading of the payment entity
The matching angle value of label is more than the consumption type label of the second matching threshold；According to the matching angle value of the consumption type label
Determined for trade company's classification description information in the historical trading of the payment entity.
Wherein, consumption type label has corresponding relation, each consumption type label and business with trade company's classification description information
The corresponding relation of family classification description information is corresponding with a matching angle value.
Trade company's classification description information in the historical trading can be trade company classification code MCC, i.e. acquirer is trade company
Set, for indicating the trading environment for paying entity, the main business scope of place trade company and industry ownership.The consumption
Type label can be according in MCC trade company main business scope and industry ownership determine.
For example, the category of employment according to belonging to the trade company that MCC is determined, determines the consumption type label.For example,
Category of employment belonging to trade company is that retail business, lodging, food and drink, amusement and recreation, real estate, finance, neghborhood services and business take
Business, wholesale, education, health, welfare and other government services etc..The consumption type label can be retail, lodging, food and drink,
Amusement and recreation, real estate and finance, neghborhood services and commerce services, wholesale business, education, health, welfare and other government services
Deng.Now, the corresponding trade company's classification code of a trade company, trade company's classification code have corresponding close with a consumption type label
System, the corresponding relation determine that the matching angle value of trade company and the consumption type label can be maximum, and the trade company and other
The matching degree of consumption type label is relatively low, and matching angle value is smaller.For example, consumption type label and trade company corresponding to the MCC of trade company
Matching angle value could be arranged to 1, trade company and the matching degree of other consumption type labels are arranged to 0.3.
Again for example, the property and class of commodity that trade company's main business provided or service can be determined according to MCC
Type, and then determine the consumption type label.Merchant business type and property are determined according to the actual operation main business of trade company.
For example, if certain trade company does not match code suitably in listed classification code, acquirer can be then that the trade company sets phase
The versatility code answered.For example, its can not accurate description white goods maintenance, sports equipment maintenance, musical instrument maintenance service, receive
Unit structure can set all kinds of maintenance stores of the sector versatility code 7699-- and related service.Some trade companies carry out mixed operation,
I.e. user oriented sells a variety of different commodity or provides a variety of services simultaneously simultaneously for trade company, or provide total commodity and
Services Composition.For example, an electrical equipment, digital product dealer, may simultaneously to client provide small-scale Related product and
Maintenance service；Class trade company of hotel provides gift sale, food and beverage sevice or other leisure services etc. simultaneously.For example,
All kinds of classs of service that mixed operation trade company is related to are not mutually independent, can be according to mixed operation trade company when can not strictly distinguish
Working traffic set MCC, i.e., operating income be contribution the best part.For example, electrical equipment, digital product retailer, while
Maintenance, the maintenance of like product are provided, now according to trade company's main business trade company can be set to encode.If main business
It is electrical equipment sale, MCC5732 (household electrical appliance shop) can be used；If main business is electrical maintenance, MCC7622 can be used
(electric equipment maintenance).Now, a trade company still correspond to trade company's classification code, trade company's classification code and one it is consumer
Type label has corresponding relation, and the corresponding relation determines that trade company and the matching angle value of the consumption type label can be higher value, and
The matching degree of consumption type label and trade company corresponding to trade company MCC corresponding with other non-main businesses is relatively low, matches angle value
It is smaller.For example, the matching angle value of consumption type label corresponding to the MCC of trade company and trade company could be arranged to 0.8, trade company and its
The matching degree of consumption type label corresponding to MCC could be arranged to 0.4 corresponding to his non-main business；Trade company is unrelated with other
Business corresponding to the matching degree of consumption type label corresponding to MCC could be arranged to 0.1.
Again for example, multiple classs of service that mixed operation trade company is related to independently of each other manage by (or mutually contradictory),
, can be according to friendship incident practical business classification lacing trade company code when can distinguish.A for example, restaurant, there is provided food and drink
Service also provides discipline gift, reads product sale simultaneously.Trade company classification code MCC should be set to be distinguished respectively, food and drink part should then be set
Put MCC5812 (dining places and restaurant)；Gift, Souvenir Shop point, then should set MCC5947 (gift, card, decoration
Product, Souvenir Shop).Now, a trade company can correspond to multiple trade company's classification codes, and then can correspond to multiple consumption types
Label, for each consumption type label, a trade company can have of trade company's classification code corresponding to multiple consumption type labels
All it is higher value with angle value.For example, the matching angle value of consumption type label corresponding to trade company's classification code of the trade company can be with
It is set greater than 0.5.Wherein, multiple trade company's classification codes can determine different battalion according to range of business corresponding to a trade company
The ratio of the range of business of trade company corresponding to industry scope shared by trade company's classification code, determines the trade company and consumption type label
Matching angle value.For example, the matching degree of consumption type label and trade company corresponding to MCC corresponding to the main business of the trade company
Value could be arranged to 0.8, and the matching angle value of consumption type label corresponding to MCC corresponding to other business and trade company can be set
For 0.5.
Consumption type label and the corresponding relation of trade company's classification description information can be stored in database.
A kind of possible implementation, the interest tags can determine according in the following manner：
Step 1: the trade company that the identification information that user is searched out from the historical trading of the payment entity is corresponding, and
Trade company's classification description information of trade company；
Step 2: according to trade company's classification description information and the matching angle value of consumption type label, and the history
The quantity that trade company corresponding to trade company's classification description information occurs in the historical trading in transaction, determine the payment entity
Interest tags.
In step 2, a kind of possible implementation, for any consumption type label, of the consumption type label
It can meet below equation with angle value：
The P be the consumption type label matching angle value, XiRetouched for the consumption type label and i-th of trade company's classification
State matching angle value, N corresponding to the corresponding relation of informationiIt is trade company corresponding to i-th of trade company's classification description information in the history
The quantity occurred in transaction；The XiSpan be [0,1], the K is consumer with this in the historical transaction record
The total quantity of trade company's classification description information corresponding to type label.
For example, consumption type label a is directed to, if the historical trading for paying user 1 corresponding to entity includes 4
Transaction record, 3 trade companies, including trade company A, trade company B, trade company C, wherein, trade company A has 2 transaction records, trade company B and trade company C
Respectively there is a transaction record.The corresponding trade company's classification description information of each trade company, i.e., in historical transaction record with consumption type
The number of trade company's classification description information corresponding to label a is 3.For example, being directed to trade company B, retouched according to trade company B trade company's classification
The corresponding relation of information and consumption type label a is stated, the matching angle value for determining consumption type label a is 0.2；For trade company C,
According to trade company C trade company's classification description information and consumption type label a corresponding relation, consumption type label a is determined
It is 0.3 with angle value；For trade company A, according to trade company A trade company's classification description information and consumption type label a corresponding relation,
The matching angle value for determining consumption type label a is 0.6.Therefore, the matching degree P=for consumption type label a in user 1
(0.2+0.3+0.6*2)/4=0.43.
By the interest tags for determining the payment entity, it may be determined that the preference information for paying entity, with after an action of the bowels
It is continuous that reliable basis for estimation is established to the payment entity push marketing message.
In a step 101, trade company's linked list can determine according in the following manner：
Step 1: from the Transaction Information of database, the historical trading merchant list for paying entity is obtained；
In specific implementation process, for the historical trading of each user, the historical trading of the user can be determined
Merchant list；For example, M user in the database be present, then M historical trading merchant list can be determined.For description
It is convenient, the transaction trade company in the payment instruction, hereinafter referred to as the first trade company.
Step 2: according to association analysis algorithm, it may be determined that every in the historical trading merchant list for paying entity
The degree of correlation of individual trade company and other trade companies.
A kind of possible implementation, it can determine that first trade company pays in fact with described according to association analysis algorithm
Frequent two item collection of the second trade company in the historical trading merchant list of body, as first trade company and second trade company
Degree of correlation.The probability that i.e. described first trade company and second trade company occur in the corresponding user of the payment entity.
Specifically, the frequently binomial is filled with sufficient below equation：
Support (X → Y)=σ (X ∪ Y)/M
Wherein, support (X → Y) is frequent two item collection, σ (X ∪ Y) be the first trade company X and the second trade company Y simultaneously
Appear in the number in the historical trading merchant list of the payment entity.
The probability of appearance simultaneously between trade company in historical trading merchant list by determining the payment entity, can be with
Determine the correlation degree of the first trade company and the second trade company.
Step 3: first trade company and other trade companies in the historical trading merchant list of the payment entity
Degree of correlation, determine the association merchant list of first trade company.
For example, being directed to first trade company, frequent two item collection of first trade company and second trade company can be passed through
Confidence level, it is determined that the association merchant list associated with first trade company.
Wherein, the confidence level can be the historical trading merchant list that first trade company appears in entity,
The probability that then second trade company occurs.The confidence level can meet below equation：
Conf (X → Y)=σ (XUY)/σ (X)
Wherein, conf (X → Y) is the first trade company X and the second trade company Y confidence level, and σ (X ∪ Y) is described
First trade company X and the second trade company Y appears in the number in the historical trading merchant list of the payment entity, σ simultaneously
(X) number occurred for the first trade company X in M historical trading merchant list.
If the confidence level is more than or equal to the first dependent thresholds, it is determined that second trade company is first trade company
Association trade company, and second trade company is added to the association merchant list.
In a step 102, a kind of possible implementation, the gathering entity is associated described in merchant list, with institute
The trade company of M interest tags matching is stated as target trade company, including：
The gathering entity obtains any one in all trade companies in the merchant list in the merchant list
Trade company's classification description information of trade company；
According to the corresponding relation of trade company's classification description information and the M interest tags, the trade company of the trade company is determined
M matching angle value of M consumption type label corresponding to classification description information；
If the matching angle value more than the first matching threshold in M of trade company matching angle value be present, using the trade company as
Target trade company.
For example, when get it is described payment entity purchased the air ticket in East Airways after, now the first trade company is " East Airways ",
Assuming that the association merchant list for getting first trade company according to the payment entity includes 3 association trade companies：For " south
Boat ", " excellent step " and " Chinese front yard ", corresponding 3 interest tags of first trade company：Food and drink, amusement and trip.
At this point it is possible to determine 3 trade company's classifications for associating each association trade company in trade companies of the association merchant list
Description information；According to the corresponding relation of trade company's classification description information and 3 interest tags, it is determined that each trade company
3 matching angle value of 3 consumption type labels corresponding to trade company's classification description information；9 matching angle value are obtained altogether.
If it is determined that more than trade company corresponding to the first matching threshold being " excellent step " in the matching angle value, then excellent step is determined
For target trade company.
A kind of possible implementation, if the matching more than the first matching threshold in M matching angle value of the trade company be present
Angle value, then using the trade company as target trade company, in addition to：
If it is determined that one or more of multiple trade companies and the M interest tags be present in the association merchant list
The matching angle value of interest tags is more than the first matching threshold, then will be determined in multiple trade companies with the M interest tags
The maximum trade company of angle value is matched in the matching angle value of one or more interest tags as target trade company.
Such as, however, it is determined that more than trade company corresponding to the first matching threshold it is " excellent step " and " Chinese front yard " in the matching angle value,
Then " excellent step " can be defined as target trade company, or, " Chinese front yard " is defined as target trade company.
A kind of possible implementation, if the matching more than the first matching threshold in M matching angle value of the trade company be present
Angle value, then using the trade company as target trade company, in addition to：
Step 1: the matching angle value more than the first matching threshold in M that the meets trade company matching angle value determined be present
Merchant list to be selected；
Step 2: from the merchant list to be selected, it is determined that the confidence level highest trade company conduct with first trade company
The target trade company.
Such as, however, it is determined that more than trade company corresponding to the first matching threshold be excellent step and Chinese front yard in the matching angle value, then root
According to " East Airways " and " excellent step " and " East Airways " and the confidence level in " Chinese front yard ", however, it is determined that " East Airways " and the confidence level in " Chinese front yard " are more than " east
The confidence level of boat " and " excellent step ", then using Chinese front yard as target trade company.
In a step 102, a kind of possible implementation, the gathering entity is associated described in merchant list, with institute
The trade company of M interest tags matching is stated as target trade company, including：
Step 1: the gathering entity is obtained in first trade company and the merchant list in the merchant list
Trade company confidence level be more than the second dependent thresholds trade company as trade company to be selected；
Step 2: obtain trade company's classification description information of any one trade company in the trade company to be selected；According to the trade company
Classification description information and the corresponding relation of the M interest tags, determine M corresponding to trade company's classification description information of the trade company
M matching angle value of individual consumption type label；
If the matching angle value more than the first matching threshold in M of trade company matching angle value be present, using the trade company as
Target trade company.
For example, when get it is described payment entity purchased the air ticket in East Airways after, now the first trade company is " East Airways ",
Assuming that the association merchant list for getting first trade company according to the payment entity includes 3 association trade companies：For " south
Boat ", " excellent step " and " Chinese front yard ", corresponding 3 interest tags of first trade company：Food and drink, amusement and trip.
According to step 2, it is determined that the confidence level between " East Airways " and " South Airways ", " excellent step ", " Startbuck " and " Chinese front yard " is big
In the trade company of the second dependent thresholds be " Startbuck " and " Chinese front yard "；
According to Step 3: according to corresponding to the trade company " Startbuck " to be selected and " Chinese front yard " trade company's classification description information, with
The corresponding relation of food and drink, amusement and 3 interest tags of going on a journey, it is determined that trade company's classification description information of " Startbuck " and " Chinese front yard "
6 matching angle value of corresponding food and drink, amusement and 3 consumption type labels of going on a journey.
If it is determined that more than trade company corresponding to the first matching threshold it is " Chinese front yard " in 6 matchings angle value, then by " Chinese front yard "
It is defined as target trade company.
In step 103, the Cash collecting equipment is according to the personal user information included in the payment instruction, really
The type of the fixed transaction executive agent is IC-card or mobile terminal, and the payment entity can be that can complete transaction to refer to
The terminal device of order, or entity card.
A kind of possible implementation, when the payment entity is mobile terminal, the Cash collecting equipment pushes the target
In the marketing message of trade company to the payment interface of the mobile terminal.
A kind of possible implementation, when the payment entity is the entity cards such as IC-card, the marketing letter of the target trade company
Breath can push to the positions such as the payment receipt that the Cash collecting equipment shows, so that the marketing message push of the target trade company
To user.
Wherein, the marketing message of the target trade company push and the corresponding relation of trade company can be currently needed for according to trade company
The activity of popularization or other modes are set, and generally, the specific rules of marketing activity are determined by businessman is unified
, suitable for all users.By taking dining room as an example, Duo Jia dining rooms can be selected to user according to rate of gross profit, the business condition of itself
The marketing activity of the different preferential dynamics of push, the scheme in the embodiment of the present application, the marketing message that user receives is root
According to the preferential activity in each dining room, the most desired marketing message known of user is therefrom selected.There is provided using the embodiment of the present application
Scheme, trade company is associated with pay the trade company that is paid of main body according to the interest tags of main body are paid, it is determined that the marketing pushed
Information, the demand of user is combined, the association trade company of the trade company paid obtained according to big data is pushed into payment master
Body, the reasonability of marketing message push is improved, improve the promotion effect of push marketing message.
As shown in Fig. 2 the embodiment of the present application provides a kind of marketing message pusher, including：
Receiving unit 201, the trading instruction of entity is paid for receiving, and obtains user corresponding to the payment entity
M interest tags and the association merchant list that is associated with the transaction trade company in the trading instruction；The M is more than 1 just
Integer；
Processing unit 202, for the trade company's conduct that in the association merchant list, will be matched with the M interest tags
Target trade company；Push the marketing message of the target trade company.
A kind of possible implementation, the interest tags are consumption type mark in the historical trading of the payment entity
The matching angle value of label is more than the consumption type label of the second matching threshold；According to the matching angle value of the consumption type label
Determined for trade company's classification description information in the historical trading of the payment entity.
A kind of possible implementation, consumption type label have corresponding relation with trade company's classification description information, each disappeared
Taking type label, with the corresponding relation of trade company classification description information with one to match angle value corresponding；
For any consumption type label, the matching angle value of the consumption type label meets below equation：
The P be the consumption type label matching angle value, XiRetouched for the consumption type label and i-th of trade company's classification
State matching angle value, N corresponding to the corresponding relation of informationiIt is trade company corresponding to i-th of trade company's classification description information in the history
The quantity occurred in transaction；The XiSpan be [0,1], the K is consumer with this in the historical transaction record
The total quantity of trade company's classification description information corresponding to type label.
A kind of possible implementation, processing unit 202 are additionally operable to：
The gathering entity obtains any one in all trade companies in the merchant list in the merchant list
Trade company's classification description information of trade company；According to the corresponding relation of trade company's classification description information and the M interest tags,
Determine M matching angle value of M consumption type label corresponding to trade company's classification description information of the trade company；If M of the trade company
The matching angle value existed in angle value more than the first matching threshold is matched, then using the trade company as target trade company.
A kind of possible implementation, processing unit 202 are additionally operable to：If meet in the merchant list individual emerging with the M
When the quantity that the matching angle value of one or more of interesting label interest tags is more than the trade company of the first matching threshold is more than 1,
Meet that the matching angle value is more than in the trade company of the first matching threshold, by the trade company in the trading instruction with the payment entity
Degree of association highest trade company as target trade company.
A kind of possible implementation, when the payment entity is mobile terminal, the Cash collecting equipment pushes the target
In the marketing message of trade company to the payment interface of the mobile terminal.
The embodiment of the present application additionally provides a kind of computer-readable recording medium, above-mentioned any one for being stored as performing
Computer software instructions used in kind method, apparatus, it, which is included, is used to perform the program designed by the above method.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer journey
Sequence product.Therefore, in terms of the application can use complete hardware embodiment, complete software embodiment or combine software and hardware
The form of embodiment.Moreover, the application can use the calculating for wherein including computer usable program code in one or more
The computer program that machine usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by each in computer program instructions implementation process figure and/or block diagram
Flow and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computers can be provided
Processor of the programmed instruction to all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices
To produce a machine so that produced by the instruction of computer or the computing device of other programmable data processing devices
For realizing the function of being specified in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames
Device.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included
The manufacture of command device, the command device are realized in one flow of flow chart or multiple flows and/or one square frame of block diagram
Or the function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that
Series of operation steps is performed on computer or other programmable devices to produce computer implemented processing, so as to calculate
The instruction performed on machine or other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or side
The step of function of being specified in one square frame of block diagram or multiple square frames.
Although having been described for the preferred embodiment of the application, those skilled in the art once know basic wound
The property made concept, then other change and modification can be made to these embodiments.So appended claims are intended to be construed to wrap
Include preferred embodiment and fall into having altered and changing for the application scope.
Obviously, those skilled in the art can carry out various changes and modification without departing from this to the embodiment of the present application
Apply for the spirit and scope of embodiment.So, if these modifications and variations of the embodiment of the present application belong to the application right and wanted
Ask and its equivalent technologies within the scope of, then the application be also intended to comprising these change and modification including.
Claims (12)
- A kind of 1. marketing message method for pushing, it is characterised in that including：Entity of collecting money receives the trading instruction for paying entity, and obtains the M interest tags of user corresponding to the payment entity The association merchant list associated with the transaction trade company in the trading instruction；The M is the positive integer more than 1；The gathering entity is by the association merchant list, and the trade company matched with the M interest tags is as target trade company；The Cash collecting equipment pushes the marketing message of the target trade company.
- 2. the method as described in claim 1, it is characterised in that the interest tags are the historical trading for paying entity In, the matching angle value of consumption type label is more than the consumption type label of the second matching threshold；Of the consumption type label Be according to angle value it is described payment entity historical trading in trade company's classification description information determine.
- 3. method as claimed in claim 2, it is characterised in that consumption type label is with trade company's classification description information with corresponding Relation, it is corresponding that each consumption type label with the corresponding relation of trade company classification description information with one matches angle value；For any consumption type label, the matching angle value of the consumption type label meets below equation：<mrow> <mi>P</mi> <mo>=</mo> <munderover> <mo>&Sigma;</mo> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>K</mi> </munderover> <mrow> <mo>(</mo> <msub> <mi>X</mi> <mi>i</mi> </msub> <mo>&times;</mo> <msub> <mi>N</mi> <mi>i</mi> </msub> <mo>)</mo> </mrow> <mo>/</mo> <munderover> <mo>&Sigma;</mo> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>K</mi> </munderover> <msub> <mi>N</mi> <mi>i</mi> </msub> </mrow>The P be the consumption type label matching angle value, XiFor the consumption type label and i-th of trade company's classification description information Corresponding relation corresponding to matching angle value, NiIt is trade company corresponding to i-th of trade company's classification description information in the historical trading The quantity of appearance；The XiSpan be [0,1], the K be in the historical transaction record with the consumption type label The total quantity of corresponding trade company's classification description information.
- 4. the method as described in claim any one of 1-3, it is characterised in that the gathering entity is by the association merchant list In, the trade company matched with the M interest tags as target trade company, including：The gathering entity obtains any one trade company in all trade companies in the merchant list in the merchant list Trade company's classification description information；According to the corresponding relation of trade company's classification description information and the M interest tags, trade company's classification of the trade company is determined M matching angle value of M consumption type label corresponding to description information；If the matching angle value more than the first matching threshold in M matching angle value of the trade company be present, using the trade company as target Trade company.
- 5. method as claimed in claim 4, it is characterised in that if meeting and the M interest tags in the merchant list One or more of interest tags matching angle value be more than the first matching threshold trade company quantity be more than 1 when, including：In the trade company of the matching angle value more than the first matching threshold is met, by the trading instruction with the payment entity The degree of association highest trade company of trade company is as target trade company.
- 6. the method as described in claim 1, it is characterised in that when the payment entity is mobile terminal, the Cash collecting equipment Push in marketing message to the payment interface of the mobile terminal of the target trade company.
- A kind of 7. marketing message pusher, it is characterised in that including：Receiving unit, the trading instruction of entity is paid for receiving, and obtains the M interest of user corresponding to the payment entity Label and the association merchant list associated with the transaction trade company in the trading instruction；The M is the positive integer more than 1；Processing unit, for by the association merchant list, the trade company matched with the M interest tags to be as target business Family；Push the marketing message of the target trade company.
- 8. device as claimed in claim 7, it is characterised in that the interest tags are the historical trading for paying entity In, the matching angle value of consumption type label is more than the consumption type label of the second matching threshold；Of the consumption type label Be according to angle value it is described payment entity historical trading in trade company's classification description information determine.
- 9. device as claimed in claim 8, it is characterised in that consumption type label is with trade company's classification description information with corresponding Relation, it is corresponding that each consumption type label with the corresponding relation of trade company classification description information with one matches angle value；For any consumption type label, the matching angle value of the consumption type label meets below equation：<mrow> <mi>P</mi> <mo>=</mo> <munderover> <mo>&Sigma;</mo> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>K</mi> </munderover> <mrow> <mo>(</mo> <msub> <mi>X</mi> <mi>i</mi> </msub> <mo>&times;</mo> <msub> <mi>N</mi> <mi>i</mi> </msub> <mo>)</mo> </mrow> <mo>/</mo> <munderover> <mo>&Sigma;</mo> <mrow> <mi>i</mi> <mo>=</mo> <mn>1</mn> </mrow> <mi>K</mi> </munderover> <msub> <mi>N</mi> <mi>i</mi> </msub> </mrow>The P be the consumption type label matching angle value, XiFor the consumption type label and i-th of trade company's classification description information Corresponding relation corresponding to matching angle value, NiIt is trade company corresponding to i-th of trade company's classification description information in the historical trading The quantity of appearance；The XiSpan be [0,1], the K be in the historical transaction record with the consumption type label The total quantity of corresponding trade company's classification description information.
- 10. the device as described in claim any one of 7-9, it is characterised in that the processing unit is additionally operable to：The gathering entity obtains any one trade company in all trade companies in the merchant list in the merchant list Trade company's classification description information；According to trade company's classification description information and the corresponding relation of the M interest tags, the business is determined M matching angle value of M consumption type label corresponding to trade company's classification description information at family；If M matching angle value of the trade company The middle matching angle value existed more than the first matching threshold, then using the trade company as target trade company.
- 11. device as claimed in claim 10, it is characterised in that the processing unit is additionally operable to：If meet to be more than with the matching angle value of one or more of M interest tags interest tags in the merchant list , will in the trade company of the matching angle value more than the first matching threshold is met when the quantity of the trade company of first matching threshold is more than 1 The degree of association highest trade company of the trade company in trading instruction with the payment entity is as target trade company.
- 12. device as claimed in claim 7, it is characterised in that when the payment entity is mobile terminal, the Cash collecting equipment Push in marketing message to the payment interface of the mobile terminal of the target trade company.
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