CN105931064A - Information pushing method and device, and intelligent glasses - Google Patents

Information pushing method and device, and intelligent glasses Download PDF

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Publication number
CN105931064A
CN105931064A CN201510402312.XA CN201510402312A CN105931064A CN 105931064 A CN105931064 A CN 105931064A CN 201510402312 A CN201510402312 A CN 201510402312A CN 105931064 A CN105931064 A CN 105931064A
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China
Prior art keywords
user
information
perpetual object
relevant information
image
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CN201510402312.XA
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Chinese (zh)
Inventor
冯晓
吕旭峰
邱雪涛
褚红梅
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China Unionpay Co Ltd
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China Unionpay Co Ltd
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Priority to CN201510402312.XA priority Critical patent/CN105931064A/en
Priority to PCT/CN2016/089393 priority patent/WO2017008696A1/en
Publication of CN105931064A publication Critical patent/CN105931064A/en
Priority to HK16111375.4A priority patent/HK1223181A1/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The invention provides an information pushing method and device, and intelligent glasses. The method includes acquiring the visual image of a user in real time; identifying the content of the visual image; determining the followed object of the user in the identified image; acquiring the related information of the followed object; and pushing the related information to the user. According to the invention, the followed shop of the user can be determined in real time, the user's instant consumption demand can be grabbed, so that the preference information of the shop can be rapidly pushed to the user. Meanwhile, the followed shop of the user is determined from the visual image of the user, so that the shop the user interested in can be seen by the user, and the shop is not too far from the user, the user's purchase decision can be improved after the preference information of the shop is pushed to the user.

Description

Information-pushing method, device and intelligent glasses
Technical field
The present invention relates to technical field of information processing, particularly to a kind of information-pushing method, device and intelligent glasses.
Background technology
At present, it is main that information pushing is mainly based upon history consumer record, by analyzing the historical consumption data of user, The preference finding customer consumption is liked, and then user is carried out information pushing.But, online under shopping scene in, There are two problems in this information pushing mode: one is the instant demand that can not realize user, and when after distractibility, The opportunity of this marketing is it is possible to miss;Two is that (Location Based Services is referred to as in current positioning service LBS) orientation distance also cannot accomplish short distance, push preferential trade company may and user between have certain distance, And this distance can affect the purchase decision of user.
Summary of the invention
Embodiments provide a kind of information-pushing method, in order to capture the immediate consumption demand of user, quickly Push favor information;Concurrently facilitate the purchase decision improving user.The method includes: the vision of user in real Image;Described visual pattern is carried out content recognition;In image after recognition, determine the perpetual object of user;Obtain Take the relevant information of described perpetual object;Described relevant information is pushed to described user.
In one embodiment, the visual pattern of user in real, including: obtain the iris letter of described user in real time Breath;The focus of described user is delineated according to described iris information;Focus according to described user captures described The visual pattern of user.
In one embodiment, in image after recognition, determine the perpetual object of user, including: after recognition In image, is defined as the concern of described user the focal point time of described user more than the viewing object of preset duration Object.
In one embodiment, obtain the relevant information of described perpetual object, including: in data base, find described pass Note object, wherein, described database purchase perpetual object and the relevant information of perpetual object;Obtain described perpetual object Relevant information.
In one embodiment, described perpetual object is trade company, and described relevant information is the marketing message of trade company.
The embodiment of the present invention additionally provides a kind of information push-delivery apparatus, in order to capture the immediate consumption demand of user, soon Speed pushes favor information;Concurrently facilitate the purchase decision improving user.This device includes: image collection module, uses Visual pattern in user in real;Picture recognition module, for carrying out content recognition to described visual pattern;Right As determining module, in image after recognition, determine the perpetual object of user;Data obtaining module, is used for obtaining Take the relevant information of described perpetual object;Pushing module, for pushing described relevant information to described user.
In one embodiment, described image collection module, including: iris information acquiring unit, obtain in real time The iris information of described user;Focus delineates unit, for delineating the focus model of described user according to described iris information Enclose;Image-capture unit, captures the visual pattern of described user for the focus according to described user.
In one embodiment, described object determines module, including: clock unit, for the focus to described user The time focused on a viewing object clocks;Determine unit, in image after recognition, by described The focal point time of user is defined as the perpetual object of described user more than the viewing object of preset duration.
In one embodiment, described data obtaining module, including: matching unit, for finding institute in data base State perpetual object, wherein, described database purchase perpetual object and the relevant information of perpetual object;Information acquisition unit, For obtaining the relevant information of described perpetual object.
The embodiment of the present invention additionally provides a kind of intelligent glasses, in order to captures the immediate consumption demand of user, quickly pushes away Send favor information;Concurrently facilitate the purchase decision improving user.
In embodiments of the present invention, by the visual pattern of user in real, in visual pattern, then determine user Perpetual object, i.e. the objects of user, and then the relevant information of perpetual object is pushed to user, Ke Yishi Now the relevant information of user's objects within sweep of the eye is pushed to user in time, this information-pushing method is applied Time in goods marketing, the perpetual object of above-mentioned user can be trade company, and relevant information can be the favor information of trade company, By determining the concern trade company of user in real time, the immediate consumption demand of user can be captured, in order to quickly by this trade company Favor information be pushed to user;Simultaneously as the trade company that user pays close attention to is to determine from the visual pattern of user , trade company that i.e. user is interested be user it can be seen that, the distance between this trade company and user will not be too remote, to After user pushes the favor information of this trade company, may consequently contribute to improve the purchase decision of user.
Accompanying drawing explanation
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, not Constitute limitation of the invention.In the accompanying drawings:
Fig. 1 is the flow chart of a kind of information-pushing method that the embodiment of the present invention provides;
Fig. 2 is the structured flowchart of a kind of information push-delivery apparatus that the embodiment of the present invention provides.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with embodiment and accompanying drawing, The present invention is described in further details.Here, the exemplary embodiment of the present invention and explanation thereof are used for explaining this Bright, but not as a limitation of the invention.
In embodiments of the present invention, it is provided that a kind of information-pushing method, as it is shown in figure 1, the method includes:
Step 101: the visual pattern of user in real;
Step 102: described visual pattern is carried out content recognition;
Step 103: in image after recognition, determines the perpetual object of user;
Step 104: obtain the relevant information of described perpetual object;
Step 105: push described relevant information to described user.
Flow process as shown in Figure 1 understands, in embodiments of the present invention, by the visual pattern of user in real, so After in visual pattern, determine the perpetual object of user, i.e. the objects of user, and then relevant by perpetual object Information pushing is to user, it is possible to achieve be pushed to the relevant information of user's objects within sweep of the eye in time use Family, such as, is pushed on mobile phone or the intelligent glasses of user.When this information-pushing method is applied in goods marketing, The perpetual object of above-mentioned user can be trade company, and relevant information can be the favor information of trade company, by determining in real time The concern trade company of user, can capture the immediate consumption demand of user, in order to quickly the favor information of this trade company pushed To user;Simultaneously as the trade company that user pays close attention to is to determine from the visual pattern of user, i.e. user feels emerging The trade company of interest be user it can be seen that, the distance between this trade company and user will not be too remote, push this trade company to user Favor information after, may consequently contribute to improve user purchase decision.
When being embodied as, for the ease of determining the perpetual object of user, in the present embodiment, optical character can be used (Optical Character Recognition, the referred to as OCR) technology of identification carries out content to the visual pattern of user Identify, through processes such as binaryzation, noise remove, slant correction, Character segmentations, complete character recognition, successfully resolve Publish picture as in Chinese character, letter, the content such as numeral, to obtain the viewing object in visual pattern, such as, trade company The important information such as logo, title.
When being embodied as, for the visual pattern of user in real, in the present embodiment, regarding of user in real Feel image, including: obtain the iris information of described user in real time;Jiao of described user is delineated according to described iris information Point range;Focus according to described user captures the visual pattern of described user.In i.e. online lower entity scene, The iris information using user realizes the real-time tracking to user's visual focus, and then carrys out the vision figure of user in real Picture, concrete, in practical business scene, can be configured with focusing distance, and then limit in the user visual field Visual pattern scope.
After obtaining user's visual pattern, in order to the perpetual object of user can be accurately determined out, in the present embodiment, In image after recognition, determine the perpetual object of user, including: in image after recognition, by described user's The focal point time is defined as the perpetual object of described user more than the viewing object of preset duration.I.e. pass through user focus The time focused on certain viewing object determines user's perpetual object, such as, when user focus watches object at certain The time of upper generation resting state was more than 5 seconds, it is possible to determine that this viewing object is the perpetual object of user.
After determining the perpetual object of user, in order to obtain the relevant information of perpetual object easily, in order to quickly push away Give user, in the present embodiment, obtain the relevant information of described perpetual object, including: in data base, find institute State perpetual object, wherein, described database purchase perpetual object and the relevant information of perpetual object;Obtain described concern The relevant information of object.I.e. prestore in data base some viewing objects as perpetual object, and store concern right The relevant information of elephant, such as, in online lower practical business scene, perpetual object can be trade company, the phase of perpetual object Pass information can be the marketing message of trade company, such as favor information etc., stores trade company and the battalion of trade company in advance in data base Pin information, finds the concern trade company of above-mentioned user in data base by features such as the logo of trade company, titles, then from number It is pushed to user according to storehouse obtains the marketing message paying close attention to trade company.
Based on same inventive concept, the embodiment of the present invention additionally provides a kind of information push-delivery apparatus, such as following enforcement Described in example.Owing to the principle of information push-delivery apparatus solution problem is similar to information-pushing method, therefore information push-delivery apparatus Enforcement may refer to the enforcement of information-pushing method, repeat no more in place of repetition.Used below, term is " single Unit " or " module " software of predetermined function and/or the combination of hardware can be realized.Although described by following example Device preferably realizes with software, but hardware, or the realization of the combination of software and hardware be also possible and by structure Think.
Fig. 2 is a kind of structured flowchart of the information push-delivery apparatus of the embodiment of the present invention, as in figure 2 it is shown, this information pushing Device includes: image collection module 201, picture recognition module 202, object determine module 203, acquisition of information mould Block 204 and pushing module 205, illustrate this structure below.
Image collection module 201, for the visual pattern of user in real;
Picture recognition module 202, is connected with image collection module 201, for described visual pattern is carried out content knowledge Not;
Object determines module 203, is connected with picture recognition module 202, in image after recognition, determines use The perpetual object at family;
Data obtaining module 204, determines that with object module 203 is connected, for obtaining the relevant letter of described perpetual object Breath;
Pushing module 205, is connected with data obtaining module 204, for pushing described relevant information to described user.
In one embodiment, described image collection module 201, including: iris information acquiring unit, in real time Obtain the iris information of described user;Focus delineates unit, is connected with iris information acquiring unit, for according to described Iris information delineates the focus of described user;Image-capture unit, delineates unit with focus and is connected, for basis The focus of described user captures the visual pattern of described user.
In one embodiment, described object determines module 203, including: clock unit, for described user's The focal point time on a viewing object clocks;Determining unit, unit is connected with clocking, for knowing In image after not, the focal point time of described user is defined as described user more than the viewing object of preset duration Perpetual object.
In one embodiment, described data obtaining module 204, including: matching unit, for looking in data base To described perpetual object, wherein, described database purchase perpetual object and the relevant information of perpetual object;Acquisition of information Unit, is connected with matching unit, for obtaining the relevant information of described perpetual object.
The embodiment of the present invention additionally provides a kind of intelligent glasses, and this intelligent glasses includes any of the above-described kind of information pushing dress Putting so that it is main that intelligent glasses is no longer only limitted to the information of checking, it can also pass through user in real visual pattern, Determine the perpetual object of user, and then the real-time requirement of user can be grasped in time, in order to quickly push accordingly to user Information, assist in businessman and realize more potential consumers, contribute to promote commodity.
In embodiments of the present invention, by the visual pattern of user in real, in visual pattern, then determine user Perpetual object, i.e. the objects of user, and then the relevant information of perpetual object is pushed to user, Ke Yishi Now the relevant information of user's objects within sweep of the eye is pushed to user in time, this information-pushing method is applied Time in goods marketing, the perpetual object of above-mentioned user can be trade company, and relevant information can be the favor information of trade company, By determining the concern trade company of user in real time, the immediate consumption demand of user can be captured, in order to quickly by this trade company Favor information be pushed to user;Simultaneously as the trade company that user pays close attention to is to determine from the visual pattern of user , trade company that i.e. user is interested be user it can be seen that, the distance between this trade company and user will not be too remote, to After user pushes the favor information of this trade company, may consequently contribute to improve the purchase decision of user.
Obviously, those skilled in the art should be understood that each module of the above-mentioned embodiment of the present invention or each step are permissible Realizing with general calculating device, they can concentrate on single calculating device, or is distributed in multiple calculating On the network that device is formed, alternatively, they can realize with calculating the executable program code of device, thus, Can be stored in storing in device and be performed by calculating device, and in some cases, can be to be different from The step shown or described by order execution herein, or they are fabricated to respectively each integrated circuit modules, or Multiple modules in them or step are fabricated to single integrated circuit module and realize by person.So, the embodiment of the present invention It is not restricted to any specific hardware and software combine.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for the skill of this area For art personnel, the embodiment of the present invention can have various modifications and variations.All within the spirit and principles in the present invention, Any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.

Claims (10)

1. an information-pushing method, it is characterised in that including:
The visual pattern of user in real;
Described visual pattern is carried out content recognition;
In image after recognition, determine the perpetual object of user;
Obtain the relevant information of described perpetual object;
Described relevant information is pushed to described user.
2. the method for claim 1, it is characterised in that the visual pattern of user in real, including:
Obtain the iris information of described user in real time;
The focus of described user is delineated according to described iris information;
Focus according to described user captures the visual pattern of described user.
3. method as claimed in claim 2, it is characterised in that in image after recognition, determine the pass of user Note object, including:
In image after recognition, the focal point time of described user is defined as more than the viewing object of preset duration The perpetual object of described user.
4. method as claimed any one in claims 1 to 3, it is characterised in that obtain described perpetual object Relevant information, including:
Described perpetual object, wherein, described database purchase perpetual object and the phase of perpetual object is found in data base Pass information;
Obtain the relevant information of described perpetual object.
5. method as claimed any one in claims 1 to 3, it is characterised in that described perpetual object is trade company, Described relevant information is the marketing message of trade company.
6. an information push-delivery apparatus, it is characterised in that including:
Image collection module, for the visual pattern of user in real;
Picture recognition module, for carrying out content recognition to described visual pattern;
Object determines module, in image after recognition, determines the perpetual object of user;
Data obtaining module, for obtaining the relevant information of described perpetual object;
Pushing module, for pushing described relevant information to described user.
7. device as claimed in claim 6, it is characterised in that described image collection module, including:
Iris information acquiring unit, for the iris information of the described user of acquisition in real time;
Focus delineates unit, for delineating the focus of described user according to described iris information;
Image-capture unit, captures the visual pattern of described user for the focus according to described user.
8. device as claimed in claim 7, it is characterised in that described object determines module, including:
Clock unit, for clocking the focal point of described user the time watched on object;
Determine unit, in image after recognition, by the focal point time of described user more than preset duration Viewing object is defined as the perpetual object of described user.
9. the device as according to any one of claim 6 to 8, it is characterised in that described data obtaining module, Including:
Matching unit, for finding described perpetual object, wherein, described database purchase perpetual object in data base Relevant information with perpetual object;
Information acquisition unit, for obtaining the relevant information of described perpetual object.
10. an intelligent glasses, including the information push-delivery apparatus according to any one of claim 6 to 9.
CN201510402312.XA 2015-07-10 2015-07-10 Information pushing method and device, and intelligent glasses Pending CN105931064A (en)

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CN201510402312.XA CN105931064A (en) 2015-07-10 2015-07-10 Information pushing method and device, and intelligent glasses
PCT/CN2016/089393 WO2017008696A1 (en) 2015-07-10 2016-07-08 Information pushing method and device, and intelligent glasses
HK16111375.4A HK1223181A1 (en) 2015-07-10 2016-09-29 Information push method and device, and intelligent glasses

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Application Number Priority Date Filing Date Title
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CN107424054A (en) * 2017-08-01 2017-12-01 深圳市益廷科技有限公司 A kind of hotel's purchase system
CN107833076A (en) * 2017-11-16 2018-03-23 中国银联股份有限公司 A kind of marketing message method for pushing and device
CN108196671A (en) * 2017-12-26 2018-06-22 深圳市亿道数码技术有限公司 Method for displaying image and virtual reality device in virtual reality device
WO2019023930A1 (en) * 2017-08-01 2019-02-07 深圳市益廷科技有限公司 Hotel shopping system
CN109919719A (en) * 2019-02-22 2019-06-21 掌阅科技股份有限公司 Information-pushing method calculates equipment and computer storage medium
CN117252662A (en) * 2023-09-28 2023-12-19 南京有春网络科技有限公司 Digital mall shopping system based on VR technology

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Publication number Priority date Publication date Assignee Title
CN107424054A (en) * 2017-08-01 2017-12-01 深圳市益廷科技有限公司 A kind of hotel's purchase system
WO2019023930A1 (en) * 2017-08-01 2019-02-07 深圳市益廷科技有限公司 Hotel shopping system
CN107833076A (en) * 2017-11-16 2018-03-23 中国银联股份有限公司 A kind of marketing message method for pushing and device
CN108196671A (en) * 2017-12-26 2018-06-22 深圳市亿道数码技术有限公司 Method for displaying image and virtual reality device in virtual reality device
CN109919719A (en) * 2019-02-22 2019-06-21 掌阅科技股份有限公司 Information-pushing method calculates equipment and computer storage medium
CN117252662A (en) * 2023-09-28 2023-12-19 南京有春网络科技有限公司 Digital mall shopping system based on VR technology
CN117252662B (en) * 2023-09-28 2024-03-26 南京有春网络科技有限公司 Digital mall shopping system based on VR technology

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