WO2017008696A1

WO2017008696A1 - Information pushing method and device, and intelligent glasses

Info

Publication number: WO2017008696A1
Application number: PCT/CN2016/089393
Authority: WO
Inventors: 冯晓; 吕旭峰; 邱雪涛; 褚红梅
Original assignee: 中国银联股份有限公司
Priority date: 2015-07-10
Filing date: 2016-07-08
Publication date: 2017-01-19
Also published as: CN105931064A; HK1223181A1

Abstract

Disclosed are an information pushing method and device, and intelligent glasses. The method comprises: acquiring a visual image of a user in real time; identifying the content of the visual image; determining an object of interest to the user in the identified image; acquiring related information about the object of interest; and pushing the related information to the user. In the solution, an immediate consumption demand of a user can be grasped by means of determining a merchant of interest to the user in real time, so as to rapidly push preferential information about the merchant to the user; meanwhile, since the merchant of interest to the user is determined from the visual image of the user, namely, the merchant of interest to the user can be seen by the user, the distance between the merchant and the user is not too far; and after the preferential information about the merchant is pushed to the user, a purchasing decision of the user can be facilitated.

Description

Information pushing method, device and smart glasses

Technical field

The present invention relates to the field of information processing technologies, and in particular, to an information push method, device, and smart glasses.

Background technique

At present, information push is mainly based on historical consumption records. By analyzing the user's historical consumption data, the user's preference preference is found, and then the information is pushed to the user. However, in the online shopping scene, there are two problems with this information push method: one is that the user's immediate needs cannot be detected, and when the attention is dispersed, the timing of the marketing may be missed; the second is the current location service (Location) Based Services, referred to as LBS), the positioning distance cannot be short-distance, and merchants who push offers may have a certain distance from the user, and this distance will affect the user's purchase decision.

Summary of the invention

The embodiment of the invention provides an information pushing method, so as to capture the user's immediate consumption demand and quickly push the preferential information; and at the same time, help to improve the user's purchase decision. The method includes: acquiring a visual image of a user in real time; performing content recognition on the visual image; determining an object of interest of the user in the identified image; acquiring related information of the object of interest; and pushing the related information to the user information.

The embodiment of the invention further provides an information pushing device, so as to capture the user's immediate consumption demand and quickly push the preferential information; and at the same time, help to improve the user's purchasing decision. The device includes: an image acquisition module for acquiring a visual image of a user in real time; an image recognition module for performing content recognition on the visual image; and an object determination module, configured to determine a user's object of interest in the identified image And an information obtaining module, configured to acquire related information of the object of interest; and a pushing module, configured to push the related information to the user.

The embodiment of the invention further provides a smart glasses, so as to capture the user's immediate consumption demand and quickly push the preferential information; and at the same time, help to improve the user's purchase decision. The smart glasses include any of the above information pushing devices.

In the embodiment of the present invention, the user's visual image is obtained by acquiring the visual image of the user in real time, and then determining the user's object of interest in the visual image, that is, the user's object of interest, and then pushing the related information of the object of interest to the user. The relevant information of the object of interest is pushed to the user in time, and when the information pushing method is applied to the product marketing, the user's attention object may be a merchant, and the related information may be a merchant's preferential information. When the user's attention merchant is determined, the user's immediate consumption demand can be grasped, so that the merchant's preferential information can be quickly pushed to the user; at the same time, since the user concerned by the user is determined from the user's visual image, that is, the user sense The merchant of interest is visible to the user. The distance between the merchant and the user is not too far. After pushing the merchant's preferential information to the user, it will help to improve the user's purchase decision.

DRAWINGS

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are only some embodiments of the present invention. Other drawings may also be obtained from those of ordinary skill in the art in light of the inventive work. In the drawing:

FIG. 1 is a flowchart of an information pushing method according to an embodiment of the present invention;

2 is a structural block diagram of an information pushing apparatus according to an embodiment of the present invention;

FIG. 3 is an apparatus according to an embodiment of the present invention.

detailed description

The embodiments of the present invention will be further described in detail below with reference to the accompanying drawings. The illustrative embodiments of the present invention and the description thereof are intended to explain the present invention, but are not intended to limit the invention.

FIG. 1 is a flowchart of a method for pushing information according to an embodiment of the present invention. As shown in FIG. 1, the information pushing method in the embodiment of the present invention may include:

Step 101: Acquire a visual image of the user in real time;

Step 102: Perform content recognition on the visual image.

Step 103: Determine, in the identified image, a user's object of interest;

Step 104: Acquire related information of the object of interest;

Step 105: Push the related information to the user.

It can be seen from the flow shown in FIG. 1 that in the embodiment of the present invention, the user's visual image is obtained in real time, and then the user's object of interest, that is, the user's object of interest is determined in the visual image, and then the related information of the object of interest is pushed. For the user, it is possible to push relevant information of the object of interest within the user's field of vision to the user in time, for example, to the user's mobile phone or smart glasses. When the information pushing method is applied to the product marketing, the user's attention object may be a merchant, and the related information may be a merchant's preferential information, and the user's customs are determined in real time. Note merchants can capture the user's immediate consumption demand, so as to quickly push the merchant's preferential information to the user; at the same time, because the user's attention to the merchant is determined from the user's visual image, that is, the user interested in the user is the user It can be seen that the distance between the merchant and the user is not too far, and pushing the merchant's preferential information to the user will help to improve the user's purchase decision.

In a specific implementation, in order to facilitate the determination of the user's object of interest, in this embodiment, an optical character recognition (Octical Character Recognition, OCR for short) technology may be used to identify the user's visual image, binarization, noise removal, Tilt correction, character cutting and other processes, complete character recognition, successfully parse the Chinese characters, letters, numbers and other content in the image to obtain the viewing object in the visual image, for example, the merchant's logo, name and other important information.

In a specific implementation, in order to acquire the visual image of the user in real time, in this embodiment, acquiring the visual image of the user in real time includes: acquiring iris information of the user in real time; and delineating the focus range of the user according to the iris information; The user's focus range captures the user's visual image. That is, in the offline physical scene, the user's iris information is used to realize real-time tracking of the user's visual focus, and then the user's visual image is acquired in real time. Specifically, in the actual business scenario, the focus distance can be set to further limit the user. The range of visual images within the field of view.

After the user's visual image is acquired, in order to accurately determine the user's object of interest, in the embodiment, in the identified image, determining the user's object of interest includes: in the identified image, the user's The viewing object whose focus focus time is greater than the preset duration is determined to be the object of interest of the user. That is, the user's attention object is determined by the time when the user's focus is focused on a certain viewing object. For example, when the user's focus occurs on a certain viewing object for more than 5 seconds, it can be determined that the viewing object is the user's attention object.

After the user's object of interest is determined, in order to conveniently obtain the related information of the object of interest, in order to quickly push the information to the user, in the embodiment, acquiring the related information of the object of interest includes: finding the object of interest in the database The database stores related information of the attention object and the attention object; and acquires related information of the attention object. That is, some viewing objects are pre-stored in the database as the object of interest, and related information of the object of interest is stored, for example, in an actual business scenario under the line, the object of interest may be a merchant, and the related information of the object of interest may be marketing information of the merchant, such as a discount. Information, etc., store the marketing information of merchants and merchants in the database in advance, find the merchants of the above-mentioned users in the database through the characteristics of the logos and names of the merchants, and then obtain the marketing information of the merchants from the database to push to the users.

Based on the same inventive concept, an information pushing device is also provided in the embodiment of the present invention, as described in the following embodiments. Since the principle of the information pushing device solving the problem is similar to the information pushing method, the information pushing device is The implementation can refer to the implementation of the information push method, and the repetition will not be repeated. As used hereinafter, the term "unit" or "module" may implement a combination of software and/or hardware of a predetermined function. Although the apparatus described in the following embodiments is preferably implemented in software, hardware, or a combination of software and hardware, is also possible and contemplated.

2 is a structural block diagram of an information pushing apparatus according to an embodiment of the present invention. As shown in FIG. 2, the information pushing apparatus includes: an image obtaining module 201, an image recognizing module 202, an object determining module 203, an information acquiring module 204, and a push Module 205, the structure will be described below.

The image acquisition module 201 is configured to acquire a visual image of the user in real time. Specifically, the image obtaining module 201 is a part of the information pushing device that is responsible for acquiring the visual image function, and may be software, hardware, or a combination of the two. For example, the image acquisition module may be completed. A component such as a processing chip that acquires a visual image function.

The image recognition module 202 is connected to the image acquisition module 201 for performing content recognition on the visual image. Specifically, the image recognition module 202 is a part of the information pushing device responsible for the image recognition function, and may be software, hardware, or both. The combination may be, for example, a component such as a processing chip that performs the image recognition function.

The object determining module 203 is connected to the image identifying module 202, and is configured to determine the user's object of interest in the identified image. Specifically, the object determining module 203 is a part of the information pushing device responsible for determining the function of the object, and may be software, The hardware or a combination of the two may be, for example, a component such as a processing chip that performs the determined function.

The information obtaining module 204 is connected to the object determining module 203, and is configured to acquire related information of the object of interest. Specifically, the information acquiring module 204 is a part of the information pushing device responsible for acquiring information, and may be software, hardware, or both. The combination may be, for example, a component such as a processing chip that performs the function of acquiring information.

The pushing module 205 is connected to the information acquiring module 204 for pushing the related information to the user. Specifically, the push module 205 is a part of the information push device that is responsible for pushing information functions, and may be software, hardware, or a combination of the two, and may be, for example, a component such as a processing chip that performs the push information function.

In one embodiment, the image acquisition module 201 includes: an iris information acquisition unit configured to acquire iris information of the user in real time; and a focus delineation unit connected to the iris information acquisition unit for delineating according to the iris information The focus range of the user; the image capture unit is coupled to the focus delineation unit for capturing a visual image of the user according to the focus range of the user.

In one embodiment, the object determining module 203 includes: a timing unit configured to time the time at which the focus of the user is focused on a viewing object; and the determining unit is coupled to the chronizing unit for In the identified image, the viewing object whose focus focus time of the user is greater than the preset duration is determined as the object of interest of the user.

In an embodiment, the information obtaining module 204 includes: a matching unit, configured to find the object of interest in a database, wherein the database stores related information of the object of interest and the object of interest; the information acquiring unit, and the matching A unit connection is used to acquire related information of the object of interest.

The embodiment of the present invention further provides a smart glasses, which includes any of the above information pushing devices, so that the smart glasses are no longer limited to viewing information, and the user can also obtain the user's visual image in real time to determine the user. The focus of attention, in order to timely grasp the user's real-time needs, in order to quickly push the corresponding information to the user, help the business to find more potential consumers, and help promote the product.

An embodiment of the present invention further provides a computer readable storage medium comprising computer readable instructions, when executed, causing a processor to perform at least: acquiring a visual image of a user in real time; and viewing the visual image Performing content identification; determining, in the identified image, the user's object of interest; acquiring related information of the object of interest; and pushing the related information to the user.

In one embodiment, the computer readable instructions cause the processor to acquire iris information of the user in real time; delineate the focus range of the user according to the iris information; and capture the user's vision according to the focus range of the user image.

In one embodiment, the computer readable instructions cause the processor to determine, in the identified image, a viewing object of the user whose focus focus time is greater than a preset duration as the user's object of interest.

In one embodiment, the computer readable instructions cause the processor to find the object of interest in a database, wherein the database stores related information of the object of interest and the object of interest; and acquiring related information of the object of interest.

The embodiment of the present invention further provides an apparatus. As shown in FIG. 3, the apparatus includes: a processor 301; and a memory 302 including computer readable instructions that, when executed, cause the processor to perform the following operations: Obtaining a visual image of the user in real time; performing content recognition on the visual image; determining an object of interest of the user in the identified image; acquiring related information of the object of interest; and pushing the related information to the user.

In a specific implementation, the processor and the memory including computer readable instructions may be embedded in the smart glasses.

In the embodiment of the present invention, the user's visual image is obtained by acquiring the visual image of the user in real time, and then determining the user's object of interest in the visual image, that is, the user's object of interest, and then pushing the related information of the object of interest to the user. The relevant information of the object of interest is pushed to the user in time, and when the information pushing method is applied to the product marketing, the user's attention object may be a merchant, and the related information may be a merchant's preferential information, and the user's attention merchant is determined in real time. The user's immediate consumption demand can be captured to quickly push the merchant's preferential information to the user; at the same time, since the user's attention to the merchant is determined from the user's visual image, that is, the user interested in the user is the user can watch At that point, the distance between the merchant and the user is not too far, and pushing the merchant's preferential information to the user will help to improve the user's purchase decision.

Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (system), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to produce a machine for the execution of instructions for execution by a processor of a computer or other programmable data processing device. Means for implementing the functions specified in one or more of the flow or in a block or blocks of the flow chart.

The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device. The apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.

These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

The above described specific embodiments of the present invention are further described in detail, and are intended to be illustrative of the embodiments of the present invention. All modifications, equivalent substitutions, improvements, etc., made within the spirit and scope of the invention are intended to be included within the scope of the invention.

Claims

An information pushing method, comprising:

Get the user's visual image in real time;

Performing content recognition on the visual image;

Determining the user's object of interest in the identified image;

Obtaining related information of the object of interest;

Pushing the relevant information to the user.
The method of claim 1 wherein acquiring a visual image of the user in real time comprises:

Acquiring the iris information of the user in real time;

Delineating the focus range of the user according to the iris information;

A visual image of the user is captured according to the focus range of the user.
The method according to claim 2, wherein in the identified image, determining the user's object of interest comprises:

In the identified image, the viewing object whose focus focus time of the user is greater than the preset duration is determined as the object of interest of the user.
The method according to any one of claims 1 to 3, wherein acquiring related information of the object of interest comprises:

Finding the object of interest in a database, wherein the database stores related information of the object of interest and the object of interest;

Obtain information about the object of interest.
The method according to any one of claims 1 to 3, wherein the object of interest is a merchant, and the related information is marketing information of the merchant.
An information pushing device, comprising:

An image acquisition module, configured to acquire a visual image of the user in real time;

An image recognition module, configured to perform content recognition on the visual image;

An object determining module, configured to determine a user's object of interest in the identified image;

An information acquiring module, configured to acquire related information of the object of interest;

a pushing module, configured to push the related information to the user.
The apparatus according to claim 6, wherein the image acquisition module comprises:

An iris information acquiring unit, configured to acquire iris information of the user in real time;

a focus delineation unit, configured to delineate a focus range of the user according to the iris information;

An image capture unit configured to capture a visual image of the user according to a focus range of the user.
The device of claim 7, wherein the object determining module comprises:

a timekeeping unit configured to time the time at which the focus of the user is focused on a viewing object;

And a determining unit, configured to determine, in the identified image, a viewing object whose focus focus time of the user is greater than a preset duration as the user's object of interest.
The device according to any one of claims 6 to 8, wherein the information acquisition module comprises:

a matching unit, configured to find the attention object in a database, where the database stores related information of the attention object and the attention object;

An information acquiring unit, configured to acquire related information of the attention object.
A smart glasses comprising the information push device of any one of claims 6 to 9.