CN107203573A - A kind of information-pushing method and device based on focus information - Google Patents
A kind of information-pushing method and device based on focus information Download PDFInfo
- Publication number
- CN107203573A CN107203573A CN201610158556.2A CN201610158556A CN107203573A CN 107203573 A CN107203573 A CN 107203573A CN 201610158556 A CN201610158556 A CN 201610158556A CN 107203573 A CN107203573 A CN 107203573A
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- China
- Prior art keywords
- information
- target photo
- focus
- location information
- user terminal
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
Abstract
The embodiment of the invention discloses a kind of information-pushing method and device based on focus information.This method includes：Obtained Target Photo is shot to camera and carries out image recognition, to obtain the content of Target Photo, and the taking location information of the Target Photo is obtained；According to the content of the Target Photo obtained, it is determined that and storing the focus information of the taking location information；According to the focus information of the taking location information of storage, to user terminal pushed information.Technical scheme provided in an embodiment of the present invention, focus information is obtained according to the content for shooting obtained Target Photo, the focus information of user is obtained compared to the usage behavior data in the prior art only in accordance with user, the degree of accuracy of focus information is improved, so as to improve the matching degree of information push.
Description
Technical field
Pushed away the present embodiments relate to moving communicating field, more particularly to a kind of information based on focus information
Delivery method and device.
Background technology
Application program for mobile terminal provides information push function mostly, goes to refresh application program manually without user,
Can just active push be carried out to contents such as the short message of renewal, mail, calendar promptings.
Existing information-pushing method, mainly by recording and analyzing the usage behavior data of user, is used
The focus information at family, and be user's recommendation information according to the focus information of user, this method will may be used
The navigation patterns at family are processed into the usage behavior of user by mistake, cause the obtained degree of accuracy of focus information relatively low,
So as to cause the matching degree of pushed information relatively low.
The content of the invention
The present invention provides a kind of information-pushing method and device based on focus information, to improve focus letter
The degree of accuracy of breath and the matching degree of pushed information.
In a first aspect, the embodiments of the invention provide a kind of information-pushing method based on focus information, bag
Include：
Obtained Target Photo is shot to camera and carries out image recognition, to obtain the content of Target Photo, and
Obtain the taking location information of the Target Photo；
According to the content of the Target Photo obtained, it is determined that and storing the focus information of the taking location information；
According to the focus information of the taking location information of storage, to user terminal pushed information.
Second aspect, the embodiments of the invention provide a kind of information push-delivery apparatus based on focus information, bag
Include：
Picture recognition module, carries out image recognition, to obtain for shooting obtained Target Photo to camera
The content of Target Photo；
Position obtains module, the taking location information for obtaining the Target Photo；
Focus determining module, for the content according to the Target Photo obtained, it is determined that and storing the shooting
The focus information of positional information；
Info push module, for the focus information of the taking location information according to storage, to user terminal
Pushed information.
Technical scheme provided in an embodiment of the present invention, by the content according to Target Photo, determines Target Photo
The focus information of taking location information, and according to determination focus information to user terminal pushed information,
The focus information of user is obtained compared to the usage behavior data in the prior art only in accordance with user, is improved
The degree of accuracy of focus information, so as to improve the matching degree of information push.
Brief description of the drawings
Fig. 1 is a kind of flow for information-pushing method based on focus information that the embodiment of the present invention one is provided
Schematic diagram；
Fig. 2 is a kind of flow for information-pushing method based on focus information that the embodiment of the present invention two is provided
Schematic diagram；
Fig. 3 is a kind of flow for information-pushing method based on focus information that the embodiment of the present invention three is provided
Schematic diagram；
Fig. 4 is a kind of structure for information push-delivery apparatus based on focus information that the embodiment of the present invention four is provided
Schematic diagram.
Embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this
The specific embodiment of place description is used only for explaining the present invention, rather than limitation of the invention.Also need in addition
It is noted that illustrate only part related to the present invention for the ease of description, in accompanying drawing and not all knot
Structure.
Embodiment one
Fig. 1 is a kind of flow for information-pushing method based on focus information that the embodiment of the present invention one is provided
Schematic diagram.The present embodiment is applicable to push the situation of media communication to user.This method can be by based on concern
Put the information push-delivery apparatus of information to perform, the device can be realized by way of hardware and/or software, the dress
Put and be typically configured in service end.Referring to Fig. 1, the information based on focus information that the present embodiment is provided is pushed away
Delivery method specifically includes as follows：
S11, the Target Photo progress image recognition obtained to camera shooting, to obtain the content of Target Photo,
And obtain the taking location information of the Target Photo.
In the present embodiment, the form of Target Photo includes but is not limited to the forms such as bmp, jpg, tiff, gif,
The content of picture can be brand clothes, shop title, landmark, beauty etc., camera site letter
Breath can be latitude and longitude information.
Specifically, the Item Information, the character that are included using computer graphical identification technology, identification Target Photo
Information or scenic spot information, and according to the Item Information recognized, character information or scenic spot information, obtain target
The content of picture, such as Item Information can be included in the title, the species of article, the brand of article of article
At least one, scenic spot information can include the title at scenic spot, classification, geographical position.
S12, the content according to the Target Photo obtained, it is determined that and storing the focus of the taking location information
Information.
In this embodiment, focus information refers to the user for holding user terminal separate feature of interest,
Such as can be store information, scenic spot information, Item Information.Specifically, can be directly by Target Photo
Content be defined as the focus information of taking location information, can also be by the thing of the relevance of Target Photo
Such as thing information is defined as focus information, when the content of picture is clothing, can be by the size of clothing, money
Formula, brand, material etc. are defined as focus information.
S13, the focus information according to the taking location information stored, to user terminal pushed information.
In the present embodiment, can when monitoring pushed information event, according to the current concerns information,
Building and/or the media communication at sight spot are pushed to user terminal, when such as focus information is chain shop, to
User terminal pushes related favor information.Pushed information event can be produced in the following way：Timing is generated
Pushed information event；When detecting information to be pushed renewal, pushed information event is generated；Receive user whole
When holding the information acquisition request sent, pushed information event is generated；Or, monitoring user terminal process
During taking location information, pushed information event is generated.
It should be noted that service end can be unified to the user terminal of communication connection in the present embodiment
Pushed information, can also carry out personalized pushed information to the user terminal of communication connection.
Technical scheme provided in an embodiment of the present invention, by the content according to Target Photo, determines Target Photo
The focus information of taking location information, and according to determination focus information to user terminal pushed information,
The focus information of user is obtained compared to the usage behavior data in the prior art only in accordance with user, is improved
The degree of accuracy of focus information, so as to improve the matching degree of information push.
Further, in order to obtain Target Photo, obtained Target Photo is shot to camera and carries out image knowledge
Before not, it can also include：Receive the Target Photo that user terminal is sent；Or, from the figure of user terminal
Target Photo is obtained in piece application program.Specifically, can monitor that focus generates event in user terminal
When, user terminal sends Target Photo to service end, and service end receives the Target Photo that user terminal is sent,
Can also be that service end obtains Target Photo from the photograph album application program of user terminal.
Preferably, the focus information according to the taking location information stored, to user terminal pushed information,
Including：When detecting the current location information of user terminal for the taking location information, according to storage
The focus information of taking location information, to user terminal pushed information.
Embodiment two
The present embodiment provides a kind of new information based on focus information on the basis of above-described embodiment and pushed away
Delivery method.Fig. 2 is a kind of information-pushing method based on focus information that the embodiment of the present invention two is provided
Schematic flow sheet.Referring to Fig. 2, the information-pushing method based on focus information that the present embodiment is provided is specific
Including as follows：
S21, obtained Target Photo is shot to camera carry out image recognition, included with to obtain Target Photo
Character information and/or Item Information.
Specifically, OCR (Optical Character Recognition, optical character identification) skill can be used
Art to Target Photo carry out image recognition, to obtain the character information that Target Photo is included, can also by from
Characteristic vector, and the article included according to the eigenvector recognition Target Photo of extraction are extracted in Target Photo
Information, wherein Item Information can be included in the title of article, the species of article, the brand of article at least
It is a kind of.
S22, character information and/or Item Information according to acquisition, obtain the text information of Target Photo, make
For the content of the Target Photo.
Specifically, when getting the character information or Item Information that Target Photo is included, character can be believed
Breath or Item Information get the thing that Target Photo is included at the same time directly as the text information of Target Photo
When product information and character information, participle can be carried out to character information and Item Information and obtain candidate word, foundation
The priority of candidate word, obtains the text information of Target Photo, and regard obtained text information as target figure
The content of piece.
S23, the content according to the Target Photo obtained, it is determined that and storing the focus of the taking location information
Information.
Optionally, the content and the mark of the camera owning user terminal according to the Target Photo obtained
Information, it is determined that and store user terminal association taking location information focus information, wherein identifying
Information can be ID (Identification, identification number).Specifically, service end also obtains the mark of user terminal
Know information, and the identification information of focus information and user terminal be associated, the benefit so handled is,
It is easy to service end to carry out personalized information to user terminal to push, so as to further improve that information is pushed
With degree.
S24, the focus information according to the taking location information stored, to user terminal pushed information.
The technical scheme that the present embodiment is provided, is believed by the character information and/or article that are included according to Target Photo
Breath, obtains the content of Target Photo, and content according to Target Photo, the taking location information of Target Photo
With the identification information of user terminal, focus information is obtained, and carried out for user terminal according to focus information
Personalized information is pushed, and further increases the degree of accuracy of focus information, so as to improve information push
Matching degree.
Embodiment three
The present embodiment provides a kind of new based on focus on the basis of above-described embodiment one and embodiment two
The information-pushing method of information.Fig. 3 is a kind of letter based on focus information that the embodiment of the present invention three is provided
Cease the schematic flow sheet of method for pushing.The information based on focus information provided referring to Fig. 3, the present embodiment
Method for pushing specifically includes as follows：
S31, the Target Photo progress image recognition obtained to camera shooting, to obtain the content of Target Photo,
And obtain the taking location information of the Target Photo.
S32, the content according to the Target Photo obtained, it is determined that and storing the focus of the taking location information
Information.
S33, the current location information for obtaining active user's terminal.
S34, the focus information according to the taking location information stored, determine working as the current location information
Preceding focus information.
Exemplary, according to the focus information of the taking location information of storage, determine the present bit confidence
The current concerns information of breath, can include：The taking location information that the current location information is matched,
It is used as target position information；By the focus information of target position information, the current location information is determined
Current concerns information.
S35, according to the current concerns information, to active user's terminal pushed information.
Exemplary, according to the current concerns information, it can include to active user's terminal pushed information：
If the current concerns information is store information, to the favor information in active user's terminal push shop, outside
Sell at least one of information and group purchase information；If the current concerns information is sight spot information, to current
User terminal pushes the travel information information at sight spot.
The technical scheme that the present embodiment is provided, the content according to Target Photo is determined after focus information, in letter
During breath is pushed, the current location information of active user's terminal is obtained, and obtains working as current location information
Preceding focus information, and improve concern to active user's terminal pushed information according to current concerns information
The degree of accuracy of point information, so as to improve the matching degree of information push.
Example IV
Fig. 4 is a kind of structure for information push-delivery apparatus based on focus information that the embodiment of the present invention four is provided
Schematic diagram.Referring to Fig. 4, the concrete structure for being somebody's turn to do the information push-delivery apparatus based on focus information is as follows：
Picture recognition module 41, carries out image recognition, to obtain for shooting obtained Target Photo to camera
Obtain the content of Target Photo；
Position obtains module 42, the taking location information for obtaining the Target Photo；
Focus determining module 43, for the content according to the Target Photo obtained, it is determined that and storing the bat
Take the photograph the focus information of positional information；
Info push module 44, it is whole to user for the focus information of the taking location information according to storage
Hold pushed information.
Exemplary, focus determining module 43 specifically can be used for：
The content and the identification information of the camera owning user terminal for the Target Photo that foundation is obtained, really
Determine and store the focus information of the taking location information of the user terminal association.
Exemplary, picture recognition module 41 can include：
Image identification unit, carries out image recognition, to obtain for shooting obtained Target Photo to camera
Character information and/or Item Information that Target Photo is included；
Word generation unit, for according to the character information and/or Item Information obtained, obtaining Target Photo
Text information, is used as the content of the Target Photo.
Exemplary, the information push-delivery apparatus based on focus information that the present embodiment is provided can also include：
Picture acquisition module, for being shot to camera before obtained Target Photo carries out image recognition,
Receive the Target Photo that user terminal is sent；Or, obtained from the picture application program of user terminal
Target Photo.
Exemplary, info push module 44 specifically can be used for：
When detecting the current location information of user terminal for the taking location information, the bat according to storage
The focus information of positional information is taken the photograph, to user terminal pushed information.
Exemplary, info push module 44 can include：
Current location element, the current location information for obtaining active user's terminal；
Current concerns unit, for the focus information of the taking location information according to storage, it is determined that described
The current concerns information of current location information；
Information push unit, for according to the current concerns information, to active user's terminal pushed information.
Exemplary, current concerns unit specifically can be used for：
The taking location information that the current location information is matched, is used as target position information；
By the focus information of target position information, the current concerns information of the current location information is determined.
Exemplary, information push unit specifically can be used for：
If the current concerns information be store information, to active user's terminal push shop favor information,
Take out at least one of information and group purchase information；
If the current concerns information is sight spot information, the travel information at sight spot is pushed to active user's terminal
Information.
The information push-delivery apparatus based on focus information that the present embodiment is provided, with any embodiment institute of the present invention
The information-pushing method based on focus information provided belongs to same inventive concept, can perform the present invention any
The information-pushing method based on focus information that embodiment is provided, possesses execution based on focus information
The corresponding functional module of information-pushing method and beneficial effect.The technology of detailed description is not thin in the present embodiment
Section, reference can be made to the information-pushing method based on focus information that any embodiment of the present invention is provided.
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.Those skilled in the art
It will be appreciated that the invention is not restricted to specific embodiment described here, can enter for a person skilled in the art
Row it is various it is obvious change, readjust and substitute without departing from protection scope of the present invention.Therefore, though
So the present invention is described in further detail by above example, but the present invention be not limited only to
Upper embodiment, without departing from the inventive concept, can also include other more equivalent embodiments,
And the scope of the present invention is determined by scope of the appended claims.
Claims (16)
1. a kind of information-pushing method based on focus information, it is characterised in that including：
Obtained Target Photo is shot to camera and carries out image recognition, to obtain the content of Target Photo, and
Obtain the taking location information of the Target Photo；
According to the content of the Target Photo obtained, it is determined that and storing the focus information of the taking location information；
According to the focus information of the taking location information of storage, to user terminal pushed information.
2. according to the method described in claim 1, it is characterised in that according to the content of the Target Photo obtained,
It is determined that and store the focus information of the taking location information, including：
The content and the identification information of the camera owning user terminal for the Target Photo that foundation is obtained, really
Determine and store the focus information of the taking location information of the user terminal association.
3. according to the method described in claim 1, it is characterised in that obtained target figure is shot to camera
Piece carries out image recognition, to obtain the content of Target Photo, including：
Obtained Target Photo is shot to camera and carries out image recognition, to obtain the character that Target Photo is included
Information and/or Item Information；
According to the character information and/or Item Information obtained, the text information of Target Photo is obtained, as described
The content of Target Photo.
4. according to the method described in claim 1, it is characterised in that obtained target figure is shot to camera
Piece is carried out before image recognition, in addition to：
Receive the Target Photo that user terminal is sent；Or,
Target Photo is obtained from the picture application program of user terminal.
5. according to the method described in claim 1, it is characterised in that according to the taking location information stored
Focus information, to user terminal pushed information, including：
When detecting the current location information of user terminal for the taking location information, the bat according to storage
The focus information of positional information is taken the photograph, to user terminal pushed information.
6. according to the method described in claim 1, it is characterised in that according to the taking location information stored
Focus information, to user terminal pushed information, including：
Obtain the current location information of active user's terminal；
According to the focus information of the taking location information of storage, the current pass of the current location information is determined
Note point information；
According to the current concerns information, to active user's terminal pushed information.
7. method according to claim 6, it is characterised in that according to the taking location information stored
Focus information, determines the current concerns information of the current location information, including：
The taking location information that the current location information is matched, is used as target position information；
By the focus information of target position information, the current concerns information of the current location information is determined.
8. method according to claim 6, it is characterised in that according to the current concerns information,
To active user's terminal pushed information, including：
If the current concerns information be store information, to active user's terminal push shop favor information,
Take out at least one of information and group purchase information；
If the current concerns information is sight spot information, the travel information at sight spot is pushed to active user's terminal
Information.
9. a kind of information push-delivery apparatus based on focus information, it is characterised in that including：
Picture recognition module, carries out image recognition, to obtain for shooting obtained Target Photo to camera
The content of Target Photo；
Position obtains module, the taking location information for obtaining the Target Photo；
Focus determining module, for the content according to the Target Photo obtained, it is determined that and storing the shooting
The focus information of positional information；
Info push module, for the focus information of the taking location information according to storage, to user terminal
Pushed information.
10. device according to claim 9, it is characterised in that focus determining module specifically for：
The content and the identification information of the camera owning user terminal for the Target Photo that foundation is obtained, really
Determine and store the focus information of the taking location information of the user terminal association.
11. device according to claim 9, it is characterised in that picture recognition module includes：
Image identification unit, carries out image recognition, to obtain for shooting obtained Target Photo to camera
Character information and/or Item Information that Target Photo is included；
Word generation unit, for according to the character information and/or Item Information obtained, obtaining Target Photo
Text information, is used as the content of the Target Photo.
12. device according to claim 9, it is characterised in that also include：
Picture acquisition module, for being shot to camera before obtained Target Photo carries out image recognition,
Receive the Target Photo that user terminal is sent；Or, obtain target from the picture application program of user terminal
Picture.
13. device according to claim 9, it is characterised in that info push module specifically for：
When detecting the current location information of user terminal for the taking location information, the bat according to storage
The focus information of positional information is taken the photograph, to user terminal pushed information.
14. device according to claim 9, it is characterised in that info push module includes：
Current location element, the current location information for obtaining active user's terminal；
Current concerns unit, for the focus information of the taking location information according to storage, it is determined that described
The current concerns information of current location information；
Information push unit, for according to the current concerns information, to active user's terminal pushed information.
15. device according to claim 14, it is characterised in that current concerns unit specifically for：
The taking location information that the current location information is matched, is used as target position information；
By the focus information of target position information, the current concerns information of the current location information is determined.
16. device according to claim 14, it is characterised in that information push unit specifically for：
If the current concerns information be store information, to active user's terminal push shop favor information,
Take out at least one of information and group purchase information；
If the current concerns information is sight spot information, the travel information at sight spot is pushed to active user's terminal
Information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610158556.2A CN107203573A (en) | 2016-03-18 | 2016-03-18 | A kind of information-pushing method and device based on focus information |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610158556.2A CN107203573A (en) | 2016-03-18 | 2016-03-18 | A kind of information-pushing method and device based on focus information |
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| CN107203573A true CN107203573A (en) | 2017-09-26 |
Family
ID=59904720
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| CN201610158556.2A Pending CN107203573A (en) | 2016-03-18 | 2016-03-18 | A kind of information-pushing method and device based on focus information |
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| CN108683800A (en) * | 2018-04-24 | 2018-10-19 | Oppo广东移动通信有限公司 | Mobile terminal, method for detecting position and Related product |
| CN108769269A (en) * | 2018-07-27 | 2018-11-06 | 西安艾润物联网技术服务有限责任公司 | Information-pushing method and relevant device |
| CN108900629A (en) * | 2018-07-25 | 2018-11-27 | 西安艾润物联网技术服务有限责任公司 | A kind of service push method and device |
| CN109063119A (en) * | 2018-07-31 | 2018-12-21 | 优视科技新加坡有限公司 | A kind of object recommendation method, apparatus and equipment/terminal/server based on image |
| CN109088924A (en) * | 2018-07-31 | 2018-12-25 | 西安艾润物联网技术服务有限责任公司 | Service information pushing method, relevant apparatus and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108683800A (en) * | 2018-04-24 | 2018-10-19 | Oppo广东移动通信有限公司 | Mobile terminal, method for detecting position and Related product |
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