CN111460299B - Information delivery method and device - Google Patents
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- CN111460299B CN111460299B CN202010246406.3A CN202010246406A CN111460299B CN 111460299 B CN111460299 B CN 111460299B CN 202010246406 A CN202010246406 A CN 202010246406A CN 111460299 B CN111460299 B CN 111460299B
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- 238000002716 delivery method Methods 0.000 title claims abstract description 8
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- 238000005516 engineering process Methods 0.000 abstract description 7
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2462—Approximate or statistical queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2465—Query processing support for facilitating data mining operations in structured databases
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Abstract
The invention discloses an information delivery method and device. Wherein the method comprises the following steps: determining a throwing object according to the historical throwing data, and throwing information to the throwing object; determining an effect parameter of information put on a put object; and adjusting the put object according to the effect parameters. The invention solves the technical problems that the information delivery mode in the related technology is difficult to accurately deliver to the delivery user, and the delivery effect is poor.
Description
Technical Field
The invention relates to the field of information delivery, in particular to an information delivery method and device.
Background
In the related art, information is put according to historical data, or according to experience, people with close association relation with the put information are determined to put. The method can only achieve purposeful delivery, the actual delivery accuracy is poor, the information delivery effect is affected, and the information delivery effect cannot be effectively improved.
In view of the above problems, no effective solution has been proposed at present.
Disclosure of Invention
The embodiment of the invention provides an information delivery method and device, which at least solve the technical problems that in the information delivery mode in the related technology, accurate delivery is difficult to be carried out on a delivery user, so that the delivery effect is poor.
According to an aspect of the embodiment of the present invention, there is provided an information delivery method, including: determining a throwing object according to historical throwing data, and throwing information to the throwing object; determining an effect parameter for delivering the information to the delivery object; and adjusting the put object according to the effect parameters.
Optionally, determining the delivery object according to the historical delivery data, and delivering information to the delivery object includes: acquiring historical delivery data, wherein the historical delivery data comprises information data, delivered crowd data and effect data delivered to the crowd; determining target crowd corresponding to information to be put according to the historical put data; and taking the target crowd as the throwing object to throw information.
Optionally, determining, according to the historical delivery data, a target crowd corresponding to information to be delivered includes: determining crowd data of a plurality of crowds corresponding to the information data, and throwing information of the information data into effect data of a plurality of the crowds, wherein the information data comprises at least one of the following industries to which the thrown information belongs, throwing forms of the thrown information and information types of the thrown information; determining information data of information to be put in, and searching crowd data corresponding to the information data with highest similarity and effect data corresponding to a plurality of crowds of the crowd data from the information data; and sequencing a plurality of people of the crowd data according to the effect data, and taking the crowd with the effect data exceeding the preset effect as a target crowd.
Optionally, adjusting the delivery object according to the effect parameter includes: re-ordering the crowd data according to the effect parameters; and determining the regulated throwing object according to the reordered crowd data.
Optionally, determining the effect parameter of delivering the information to the delivering object includes: determining the interest degree of the object to be put in the information, the carrier for putting in the information and the content of the information; and determining the effect parameters of the information according to the interest degree, the delivery carrier and the content of the information.
Optionally, determining the interest level of the delivery object in the information includes: determining the interest degree of the information according to the operation type and the operation times of the putting object on the information, wherein the operation type comprises at least one of the following steps: viewing, clicking, purchasing.
Optionally, according to the interest level, determining the effect parameters of the information includes: determining the interest degree through historical delivery data, wherein the delivery carrier is an association relationship between the content of the information and the delivery effect of the information; and according to the association relation, combining the interest degree, the delivery carrier and the content of the information, and determining the effect parameters of the information.
According to another aspect of the embodiment of the present invention, there is also provided an information delivery apparatus, including: the delivery module is used for determining a delivery object according to the historical delivery data and delivering information to the delivery object; the determining module is used for determining the effect parameters of the information put on the put object; and the adjusting module is used for adjusting the put object according to the effect parameters.
According to another aspect of the embodiments of the present invention, there is further provided a storage medium including a stored program, where the program, when executed, controls a device in which the storage medium is located to perform any one of the methods described above.
According to another aspect of the embodiment of the present invention, there is also provided a processor, where the processor is configured to execute a program, where the program executes any one of the methods described above.
In the embodiment of the invention, the information is put on the put object by determining the put object according to the historical put data; determining an effect parameter of information put on a put object; according to the mode of adjusting the throwing object by the effect parameters, the throwing object of the information is adjusted by the effect parameters of the information throwing, so that the aim of accurately throwing the information is fulfilled, the technical effect of effectively improving the effect of the information throwing is achieved, the technical problem that the information throwing mode in the related technology is difficult to accurately throw the throwing user, and the throwing effect is poor is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:
FIG. 1 is a flow chart of a method of information delivery according to an embodiment of the present invention;
fig. 2 is a schematic diagram of an information delivery device according to an embodiment of the present invention.
Detailed Description
In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and the claims of the present invention and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the invention described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
According to an embodiment of the present invention, there is provided a method embodiment of an information delivery method, it should be noted that the steps shown in the flowchart of the drawings may be performed in a computer system such as a set of computer executable instructions, and that although a logical order is shown in the flowchart, in some cases the steps shown or described may be performed in an order different from that herein.
Fig. 1 is a flowchart of a method for delivering information according to an embodiment of the present invention, as shown in fig. 1, the method includes the following steps:
step S102, determining a throwing object according to historical throwing data, and throwing information to the throwing object;
Step S104, determining effect parameters of information put on the put object;
and S106, adjusting the object according to the effect parameters.
Through the steps, the method adopts the steps that the object to be put is determined according to the historical putting data, and information is put on the object to be put; determining an effect parameter of information put on a put object; according to the mode of adjusting the throwing object by the effect parameters, the throwing object of the information is adjusted by the effect parameters of the information throwing, so that the aim of accurately throwing the information is fulfilled, the technical effect of effectively improving the effect of the information throwing is achieved, the technical problem that the information throwing mode in the related technology is difficult to accurately throw the throwing user, and the throwing effect is poor is solved.
The information may be multimedia information, such as pictures, audio, video, etc., and as an embodiment, the information may be advertisement. According to the method, the object to be put is determined according to the historical putting data, the information data put once, the crowd put by the information data and the effect of putting in the crowd are determined, so that the crowd put by the information is roughly determined according to the historical putting data, and the accuracy and the efficiency of information putting are improved.
The historical delivery data can also determine the corresponding management between the information data and the target crowd according to the information data which is delivered once and the corresponding target crowd. Specifically, a machine learning network model or a deep learning network model can be established, and the network model is trained through information data and target groups, so that the target groups corresponding to the information to be put in are determined according to the network model. And the statistics can be carried out according to the historical delivery data to obtain the management relationship between different types of information and the target crowd data with the best delivery effect, for example, the information of the sports goods can be pushed to the crowd with sports habits.
After the information is put on the put object, the effect parameters of the optical information put are obtained, for example, the click quantity, the view quantity and the purchase quantity of the put object, and whether the effect of the information put can be reflected from the side surface or not. Thereby determining whether the information is delivered to the object which accords with the expected effect or the historical optimal effect. And if the effect data of the object to be put does not reach the expected effect or the historical optimal effect, the crowd is not the target crowd of the optimal effect of the information put, and the object to be put is adjusted according to the effect parameters.
And adjusting the throwing object according to the effect parameters, throwing information on the adjusted throwing object, and collecting the effect parameters of the throwing object, so as to determine whether the throwing object needs to be adjusted. And under the condition that the effect parameters of the throwing objects meet the expected effect or the historical optimal effect, continuously throwing the throwing objects, detecting the effect parameters regularly to determine whether the throwing effect of the throwing objects on the information changes, and under the condition that the throwing effect of the throwing objects on the information changes, namely responding and adjusting, dynamically adjusting the throwing objects of the information throwing, so that the effect of the Guangan common throwing is continuously kept in a better state. Therefore, the technical problem that the information delivery mode in the related technology is difficult to accurately deliver to a delivery user, so that the delivery effect is poor is solved.
Optionally, determining the delivery object according to the historical delivery data, and delivering information to the delivery object includes: acquiring historical delivery data, wherein the historical delivery data comprises information data, delivered crowd data and effect data delivered to the crowd; determining target crowd corresponding to information to be put according to historical put data; and taking the target crowd as a throwing object to throw information.
In this embodiment, the historical delivery data may include information data, delivered crowd data, and effect data delivered to the crowd. The information data may be information data of each information put in the history put, and may include data such as information type, industry to which the information belongs, information name, information word, and the like. The crowd data may be crowd in which the information is put, for example, students, teachers, staff in a certain industry, staff with a certain interest tag, staff with historical purchase, and the like. When the information is put into the crowd, different effects can be obtained, and whether the information is suitable for being put into the crowd can be determined according to the effects.
And determining a target crowd corresponding to the information according to the historical delivery data, and taking the target crowd as a delivery object to carry out information delivery. Therefore, the crowd throwing information can be roughly determined preliminarily according to the historical throwing data, and the accuracy and the efficiency of information throwing are improved.
Optionally, determining, according to the historical delivery data, the target crowd corresponding to the information to be delivered includes: determining crowd data of a plurality of crowds corresponding to the information data and effect data of throwing information of the information data to the plurality of crowds, wherein the information data comprises at least one of the following industries to which the thrown information belongs, a throwing form of throwing information and an information type of throwing information; determining information data of information to be put in, and searching crowd data corresponding to the information data with highest similarity and effect data corresponding to a plurality of crowds of the crowd data from the information data; and sequencing a plurality of people of the crowd data according to the effect data, and taking the crowd with the effect data exceeding the preset effect as a target crowd.
When a target crowd corresponding to information to be put is determined according to the historical put data, firstly, according to the information data of the information to be put, searching the information data of the information with highest similarity from the information data in the historical put data, selecting the put crowd of the information and the effect data of the put crowd, thereby determining the crowd with the put effect reaching the preset effect, and taking the crowd as the target crowd of the information to be put to put.
Optionally, adjusting the delivery object according to the effect parameter includes: sequencing the crowd data again according to the effect parameters; and determining the regulated throwing object according to the reordered crowd data.
And when the released objects are regulated according to the effect parameters of the released objects in the later period, the forehead population in the released objects is rearranged according to the released effects, so that the released effects are redetermined.
When determining the object to be put, the crowd with the preset number in the sequence can be taken as the object to be put, and the crowd with the effect parameter reaching the preset effect parameter in the sequence can also be taken as the object to be put.
Optionally, determining the effect parameter of delivering information to the delivering object includes: determining the interest degree of the object to be put on the information, the carrier to be put on the information and the content of the information; and according to the interest degree, putting the carrier and the content of the information, and determining the effect parameters of the information.
The interest degree of the put object in the information can be determined according to the data of the put object in the information such as the watching times, watching time, clicking times, purchasing times, forwarding times, sharing times and the like. The more the number of views, the more interesting the cast object is to the information; the longer the viewing time, the more interesting the impression object is to the information; the more clicks, the more interesting the impression object is for the information; the more purchases, the more interesting the delivery object is for the information; the more the forwarding times, the more interesting the delivery object is to the information; the more shares, the more interesting the impression object is to the information.
The delivery carrier may be a mobile terminal, a personal computer, an information bit, or the like, and different delivery carriers indicate that the interest degree of delivery redemption on the information is different, for example, the mobile terminal is common to users, the delivery is received on the mobile terminal, the presented interest degree of the delivery object and the information bit are delivered, and the interest of the delivery object is caused to be completely different.
The content of the information can influence the throwing effect of the information to a certain extent, for example, the content of the new version of information is obviously more attractive to users than the content of the old version of information.
The relationship between the content of the carrier, the information and the effect parameters of the information can be established according to the interest degree, and can be a functional relationship or a relationship established by learning a network. The effect parameters of the information can be determined through the association relation.
Optionally, determining the interest level of the put object in the information includes: determining the interest degree of the information according to the operation type and the operation times of the put object on the information, wherein the operation type comprises at least one of the following steps: viewing, clicking, purchasing.
Optionally, according to the interest level, delivering the carrier and the content of the information, and determining the effect parameters of the information includes: determining the interest degree, the delivery carrier and the association relationship between the content of the information and the delivery effect of the information through historical delivery data; and according to the association relation, combining the interest degree, putting the carrier and the content of the information, and determining the effect parameters of the information.
It should be noted that this embodiment also provides an alternative implementation, and this implementation is described in detail below.
According to the embodiment, media recommendation is carried out to an information owner according to budgets and kpi corresponding to media resources, a delivery scheme is provided for information delivery of the information owner according to historical delivery rules and platform feedback, real-time analysis is carried out according to set constraint conditions, feedback is carried out through recommendation effects, and dynamic adjustment is carried out on media recommendation.
1. As an intermediate technology provider, DSPs have the natural advantage of accumulating large amounts of data resources
The accurate delivery is that the correct person is touched in the correct scene, and the three-party matching of the user, the scene (media resource) and the information content is involved. One person to information reflection and information type, information scene and personal interest correlation
Information effect=f (user personal interests, information scene, information content)
Personal interests, which are attributes of users, can be labeled by accumulating user behaviors;
The scene context may be described by dimensions of information bit type, size, media attributes and the like,
By accumulating a large amount of historical data, the effect data of putting information in different industries and different forms in different groups of different media can be formed.
2. The data such as information industry and information form, target crowd type and the like are set, and the expected throwing effect of the information in each crowd of each medium can be obtained by depending on the statistical information of the historical data. The preliminary media list is preferably ordered according to the effect and according to the budget of the information owner.
3. And delivering according to budget allocation, and collecting feedback effects in real time.
4. Reordering the media based on the collected feedback effects, adjusting budget allocation
5. Repeating for 3-4 until the end of the administration.
Fig. 2 is a schematic diagram of an information delivery device according to an embodiment of the present invention, and as shown in fig. 2, according to another aspect of an embodiment of the present invention, there is further provided an information delivery device, including: the delivery module 22, the determination module 24 and the adjustment module 26 are described in detail below.
The delivery module 22 is configured to determine a delivery object according to the historical delivery data, and deliver information to the delivery object; the determining module 24 is connected with the delivering module 22 and is used for determining the effect parameters of delivering information to the delivering object; the adjusting module 26 is connected to the determining module 24, and is configured to adjust the delivery object according to the effect parameter.
By the device, the throwing module 22 is adopted to determine a throwing object according to the historical throwing data, and information throwing is carried out on the throwing object; the determining module 24 determines an effect parameter of the delivery information to the delivery object; the adjustment module 26 adjusts the information delivery object according to the effect parameters, and adjusts the information delivery object according to the information delivery effect parameters, so that the aim of accurately delivering the information is fulfilled, the technical effect of effectively improving the information delivery effect is achieved, and the technical problem that the information delivery mode in the related art is difficult to accurately deliver the information to the delivery user, and the delivery effect is poor is solved.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium, including a stored program, where the program, when executed, controls a device in which the storage medium is located to perform any one of the methods described above.
According to another aspect of the embodiment of the present invention, there is also provided a processor, configured to execute a program, where the program executes the method of any one of the above.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
In the foregoing embodiments of the present invention, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed technology may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, for example, may be a logic function division, and may be implemented in another manner, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied essentially or in part or all of the technical solution or in part in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a usb disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.
The foregoing is merely a preferred embodiment of the present invention and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present invention, which are intended to be comprehended within the scope of the present invention.
Claims (7)
1. An information delivery method is characterized by comprising the following steps:
determining a throwing object according to historical throwing data, and throwing information to the throwing object;
determining an effect parameter for delivering the information to the delivery object;
Adjusting the put object according to the effect parameters;
Determining an effect parameter for delivering the information to the delivery object comprises: determining the interest degree, the delivery carrier and the association relationship between the content of the information and the delivery effect of the information through historical delivery data; according to the association relation, combining the interest degree, the delivery carrier and the content of the information, and determining the effect parameters of the information;
Determining a delivery object according to historical delivery data, and delivering information to the delivery object comprises: acquiring historical delivery data, wherein the historical delivery data comprises information data, delivered crowd data and effect data delivered to the crowd; determining target crowd corresponding to information to be put according to the historical put data; taking the target crowd as the throwing object to carry out information throwing;
The step of determining the target crowd corresponding to the information to be put according to the historical put data comprises the following steps: determining crowd data of a plurality of crowds corresponding to the information data, and throwing information of the information data into effect data of a plurality of the crowds, wherein the information data comprises at least one of the following industries to which the thrown information belongs, throwing forms of the thrown information and information types of the thrown information; determining information data of information to be put in, and searching crowd data corresponding to the information data with highest similarity and effect data corresponding to a plurality of crowds of the crowd data from the information data; and sequencing a plurality of crowds of the crowd data according to the effect data, and determining the crowd with the effect data exceeding the preset effect as a target crowd.
2. The method of claim 1, wherein adjusting the delivery object according to the effect parameter comprises:
Re-ordering the crowd data according to the effect parameters;
and determining the regulated throwing object according to the reordered crowd data.
3. The method of claim 1, wherein determining an effect parameter for delivering the information to the delivery object comprises:
determining the interest degree of the object to be put in the information, the carrier for putting in the information and the content of the information;
and determining the effect parameters of the information according to the interest degree, the delivery carrier and the content of the information.
4. A method according to claim 3, wherein determining the level of interest of the delivered object in the information comprises:
determining the interest degree of the information according to the operation type and the operation times of the putting object on the information, wherein the operation type comprises at least one of the following steps: viewing, clicking, purchasing.
5. An information delivery apparatus, comprising:
The delivery module is used for determining a delivery object according to the historical delivery data and delivering information to the delivery object;
The determining module is used for determining the effect parameters of the information put on the put object;
the adjusting module is used for adjusting the put object according to the effect parameters;
The determining module comprises: determining the interest degree through historical delivery data, wherein the delivery carrier is an association relationship between the content of the information and the delivery effect of the information; according to the association relation, combining the interest degree, the delivery carrier and the content of the information, and determining the effect parameters of the information;
The delivery module is also used for: acquiring historical delivery data, wherein the historical delivery data comprises information data, delivered crowd data and effect data delivered to the crowd; determining target crowd corresponding to information to be put according to the historical put data; taking the target crowd as the throwing object to carry out information throwing;
the delivery module is also used for: determining crowd data of a plurality of crowds corresponding to the information data, and throwing information of the information data into effect data of a plurality of the crowds, wherein the information data comprises at least one of the following industries to which the thrown information belongs, throwing forms of the thrown information and information types of the thrown information; determining information data of information to be put in, and searching crowd data corresponding to the information data with highest similarity and effect data corresponding to a plurality of crowds of the crowd data from the information data; and sequencing a plurality of crowds of the crowd data according to the effect data, and determining the crowd with the effect data exceeding the preset effect as a target crowd.
6. A storage medium comprising a stored program, wherein the program, when run, controls a device in which the storage medium is located to perform the method of any one of claims 1 to 4.
7. A processor for running a program, wherein the program when run performs the method of any one of claims 1 to 4.
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| CN202010246406.3A CN111460299B (en) | 2020-03-31 | 2020-03-31 | Information delivery method and device |
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| CN202010246406.3A CN111460299B (en) | 2020-03-31 | 2020-03-31 | Information delivery method and device |
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| CN106570718A (en) * | 2015-10-13 | 2017-04-19 | 深圳市腾讯计算机系统有限公司 | Information releasing method and releasing system |
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| EP2727065A4 (en) * | 2011-07-01 | 2015-01-28 | Dataxu Inc | Creation and usage of synthetic user identifiers within an advertisement placement facility |
| CN105427129B (en) * | 2015-11-12 | 2020-09-04 | 腾讯科技（深圳）有限公司 | Information delivery method and system |
| CN109583924A (en) * | 2017-09-28 | 2019-04-05 | 北京国双科技有限公司 | Advertisement placement method and device |
| CN109840791A (en) * | 2017-11-28 | 2019-06-04 | 腾讯科技（深圳）有限公司 | Advertisement recommended method, device, computer equipment and storage medium |
| CN109831684B (en) * | 2019-03-11 | 2022-08-19 | 深圳前海微众银行股份有限公司 | Video optimization recommendation method and device and readable storage medium |
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| CN106570718A (en) * | 2015-10-13 | 2017-04-19 | 深圳市腾讯计算机系统有限公司 | Information releasing method and releasing system |
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